{"id":82,"date":"2025-03-27T20:07:00","date_gmt":"2025-11-12T20:07:39","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=82"},"modified":"2025-11-27T13:47:21","modified_gmt":"2025-11-27T04:47:21","slug":"sales-kpi-kgi","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/sales-kpi-kgi\/","title":{"rendered":"\uc2a4\ud0c0\ud2b8\uc5c5 \uc601\uc5c5\ud300\uc774 \ubc18\ub4dc\uc2dc \ubc30\uc6cc\uc57c \ud560 KPI \uc124\uc815\uacfc \uc131\uacfc \uc608\uce21 \ubc29\ubc95\ub860"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/\/www.salesforce.com\/etc\/clientlibs\/sfdc-aem-master\/clientlibs_base\/imgs\/spacer.gif\" alt=\"Thumbnail of KPI setting and performance prediction methodology for B2B sales\" data-src=\"\/\/www.salesforce.com\/content\/dam\/web\/ko_kr\/www\/images\/Hub\/250114%20SF_SEO%20\uc378\ub124\uc77c(KPI%20\uad00\ub9ac&amp;\uc131\uacfc%20\uc608\uce21%20\ubc29\ubc95\ub860).jpg\" \/><span style=\"color: #032d60; font-family: 'ITC Avant Garde', arial, sans-serif; font-size: 24px; font-weight: revert; letter-spacing: -0.06px;\">\ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc740 \uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815\uacfc \uc804\ub7b5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \uc720\uc5f0\ud558\uac8c \uc804\ub7b5\uc744 \uc218\uc815\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc601\uc5c5 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubb38\uc81c\ub97c \uc2e0\uc18d\ud558\uac8c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc2e4\uc81c \uc131\uacfc \uc0ac\uc774 \uac04\uadf9\uc744 \uc881\ud600 \uae30\uc5c5\uc758 \uc131\uc7a5\uc744 \uc774\ub8e8\uc138\uc694.<\/span><\/p>\n<p>\uc5c5\ubb34\uc5d0\uc11c \ubaa9\ud45c\uc640 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \uac83\uc740 \uc131\uacf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uc911\uc694\ud55c \uacfc\uc815\uc785\ub2c8\ub2e4. \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ub9bd\ud558\uc9c0 \ubabb\ud558\uba74 \uacb0\uacfc\uc801\uc73c\ub85c \uc2dc\uac04\uacfc \uc790\uc6d0\ub9cc \ub0ad\ube44\ud558\uac8c \ub418\uc8e0. \ubd84\uae30\ub9c8\ub2e4 \uc2ec\ub3c4 \uc788\ub294 \ub17c\uc758\ub97c \ud1b5\ud574 \ubaa9\ud45c\uc640 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub354\ub77c\ub3c4 \ubd84\uae30 \uc911\ubc18\uc774 \ub418\uba74 \ucc98\uc74c\uc5d0 \uc138\uc6e0\ub358 \uc804\ub7b5\uc774 \uc81c\ub300\ub85c \uc2e4\ud589\ub418\uac70\ub098 \uad00\ub9ac\ub418\uc9c0 \uc54a\ub294 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\uc758 \uc6d0\uc778\uc740 \ud06c\uac8c 3\uac00\uc9c0\ub85c \ubcfc \uc218 \uc788\uc8e0.<\/p>\n<ol>\n<li><b>\ubaa9\ud45c\uc640 \uc804\ub7b5\uc758 \ubd84\ub9ac<\/b><\/li>\n<li><b>\ud604\ud669 \ubd84\uc11d \ubc0f \uc608\uce21 \ubd88\uac00<\/b><\/li>\n<li><b>\uc77c\uad00\ub41c \uc131\uacfc\uc9c0\ud45c\uc758 \ubd80\uc7ac<\/b><\/li>\n<\/ol>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uc744\uae4c\uc694? \uc774\ubc88 \ud3ec\uc2a4\ud305\uc5d0\uc11c\ub294 <b>\uc138\uc77c\uc988\ud3ec\uc2a4 \uc2a4\ud0c0\ud2b8\uc5c5\u00b7\uc911\uc18c\uae30\uc5c5 \ud2b9\uc9d1 \uc6e8\ube44\ub098<\/b> \uac15\uc5f0 \ub0b4\uc6a9 \uc77c\ubd80\ub97c \uc18c\uac1c\ud558\uba70. \uc911\uc694\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc804\ub7b5\uc774 \uc77c\uad00\ub418\uac8c \uc2e4\ud589\ub420 \uc218 \uc788\ub294 \ubc29\uc548\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \uc9c0\ud45c \uc2e4\uc804 \ud65c\uc6a9 \ubc29\uc2dd\uc744 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uace0 \uc2f6\uc73c\uc2dc\ub2e4\uba74 \ud3ec\uc2a4\ud305 \ud558\ub2e8\uc758 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc804\uccb4 \uc6e8\ube44\ub098 \uac15\uc5f0 \uc601\uc0c1\uc744 \ud655\uc778\ud558\uc138\uc694!<\/p>\n<p><b>\ud559\uc2b5 \ub0b4\uc6a9<\/b><\/p>\n<ul>\n<li>\uc131\uc7a5\uc5d0 \ud544\uc694\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc9c0\ud45c<\/li>\n<li>KGI\uc640 KPI\ub97c \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \uc124\uc815\uacfc \uc804\ub7b5 \uc2e4\ud589<\/li>\n<li>\ud3ec\uce90\uc2a4\ud305\uc758 \uc758\ubbf8\uc640 \uc911\uc694\uc131<\/li>\n<li>\uc601\uc5c5 \ud3ec\uce90\uc2a4\ud2b8\uc640 \ub9e4\ucd9c \ud3ec\uce90\uc2a4\ud2b8<\/li>\n<li>\uc138\uc77c\uc988\ud3ec\uc2a4 \ud3ec\uce90\uc2a4\ud2b8 \uc2dc\uc2a4\ud15c: \uc601\uc5c5 \uc131\uacfc \uc608\uce21\uc744 \uc704\ud55c 8\ub2e8\uacc4 \ubc29\ubc95\ub860<\/li>\n<\/ul>\n\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc131\uc7a5\uc5d0 \ud544\uc694\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc9c0\ud45c<\/b><\/h3>\n<p>\uae30\uc5c5\uc774 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815\uacfc \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc801\uc778 \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc911\uc18c\uae30\uc5c5\uc774\ub098 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc790\uc6d0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0, \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc218\uc815\ud558\uba70 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5\uc5d0 \uc801\uc751\ud574\uc57c \ud558\uc8e0.<\/p>\n<p>\uc774\ub54c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\ub294 \uac83\uc774 <b>\ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc9c0\ud45c<\/b>\uc640 <b>\ud3ec\uce90\uc2a4\ud2b8(Forecasting)<\/b>\uc785\ub2c8\ub2e4. \uc131\uacfc\uc9c0\ud45c\ub294 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \uadf8 \uc9c4\ucc99 \uc0c1\ud669\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ud3ec\uce90\uc2a4\ud2b8\ub294 \uc601\uc5c5 \uc131\uacfc \uc608\uce21\uc744 \ub73b\ud558\ub294 \uc6a9\uc5b4\ub85c, \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \ud544\uc218\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. KPI\ub97c \ubcf4\uc644\ud558\uace0 KGI\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c\uc8e0. \ud3ec\uce90\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ubaa9\ud45c\uc640 \uc2e4\uc81c \uc131\uacfc \uac04\uc758 \ucc28\uc774\ub97c \ubd84\uc11d\ud558\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uc804\ub7b5\uc744 \uc218\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc9c0\ud45c\uc640 \ud3ec\uce90\uc2a4\ud2b8\uc5d0 \ub300\ud574 \ud558\ub098\uc529 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldkgi-kpi-b\"><b>KGI\uc640 KPI\ub97c \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \uc124\uc815\uacfc \uc804\ub7b5 \uc2e4\ud589<\/b><\/h3>\n<p>\ube44\uc988\ub2c8\uc2a4\uc758 \ubaa9\ud45c\ub97c \uc124\uc815\ud560 \ub54c\ub294 KGI\uc640 KPI)\ub97c \uad6c\ubd84\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<ul>\n<li><b>KGI(\ud575\uc2ec \ubaa9\ud45c \uc9c0\ud45c):<\/b> \uae30\uc5c5\uc774 \uad81\uadf9\uc801\uc73c\ub85c \ub2ec\uc131\ud574\uc57c \ud560 \ucd5c\uc885 \ubaa9\ud45c<\/li>\n<li><b>KPI(\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c):<\/b> \uc2e4\uc81c \uc2e4\ud589 \uc218\uc900\uc744 \ub098\ud0c0\ub0b4\ub294 \uc138\ubd80 \uc131\uacfc \uc9c0\ud45c<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/seo_image1.jpg?strip=all&#038;quality=95\" alt=\"Sales KPI and KGI 01\" \/><\/p>\n<p>KGI\ub294 \uae30\uc5c5\uc774 \uad81\uadf9\uc801\uc73c\ub85c \ub2ec\uc131\ud574\uc57c \ud560 \ubaa9\ud45c\ub97c \ub098\ud0c0\ub0b4\uace0, KPI\ub294 \uadf8 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc911\uac04 \uc9c4\ucc99 \uc0c1\ud669\uc744 \uce21\uc815\ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 <b>\uc5f0 \ub9e4\ucd9c 500\uc5b5 \ub2ec\uc131<\/b>\uc774\ub77c\ub294 KGI\ub97c \uc124\uc815\ud588\ub2e4\uace0 \uac00\uc815\ud574 \ubd05\uc2dc\ub2e4. \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc138\ubd80\uc801\uc778 KPI\ub85c\ub294 <b>\uc6d4 42\uc5b5 \ub9e4\ucd9c \ub2ec\uc131, \uc2e0\uaddc \uace0\uac1d 27\uba85 \ud655\ubcf4, \ud3c9\uade0 \uacc4\uc57d \uae08\uc561 1\uc5b5 \uc774\uc0c1 \uc720\uc9c0 <\/b>\ub4f1\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. KPI\ub294 \ub9e4\uc77c, \ub9e4\uc8fc, \ub610\ub294 \ub9e4\uc6d4 \uccb4\ud06c\ud558\uba74\uc11c \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \uc2e4\ud589 \uacc4\ud68d\uc744 \uc138\uc6b8 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\ud3ec\uce90\uc2a4\ud305\uc758 \uc758\ubbf8\uc640 \uc911\uc694\uc131<\/b><\/h3>\n<p>\ud3ec\uce90\uc2a4\ud2b8\ub294 \ubaa9\ud45c\uc640 \uc2e4\uc81c \uc131\uacfc \uac04\uc758 \ucc28\uc774\ub97c \uc608\uce21\ud558\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c \uc804\ub7b5\uc744 \uc218\uc815\ud558\ub294 \uc911\uc694\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc138\uc6b4 \ubaa9\ud45c\uc640 \uc2e4\ud589 \uacc4\ud68d\uc774 \uc2e4\uc81c\ub85c \uc5bc\ub9c8\ub098 \ud6a8\uc728\uc801\uc73c\ub85c \uc9c4\ud589\ub418\uace0 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \ubd80\ubd84\uc5d0\uc11c \uac1c\uc120\uc774 \ud544\uc694\ud55c\uc9c0\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \uae30\ub2a5\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\uc2dc\ub97c \ub4e4\uc5b4 \uc124\uba85\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac \ud68c\uc0ac\uc758 <b>\ubd84\uae30 \ub9e4\ucd9c \ubaa9\ud45c<\/b>\uac00 127\uc5b5\uc774\ub77c\uace0 \ud588\uc744 \ub54c, \uace0\uac1d \uc774\ud0c8\ub960\uc774 \uc608\uc0c1\ubcf4\ub2e4 \ub192\uc544\uc9c4\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ub300\ucc98\ud574\uc57c \ud560\uae4c\uc694? \uc774\ub7ec\ud55c \uc694\uc778\uc744 \ubc18\uc601\ud574 \uc0c1\ubc18\uae30 \ub9e4\ucd9c\ubaa9\ud45c\ub97c \ub192\uc5ec\uc57c \ud558\ub294 \ub4f1\uc758 \uc218\uc815\uc774 \ud544\uc694\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ubcf4\ub4ef \ud1b5\ud574 \ud3ec\uce90\uc2a4\ud2b8\ub294 \uae30\uc5c5\uc774 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc601\uc5c5 \ud3ec\uce90\uc2a4\ud2b8\uc640 \ub9e4\ucd9c \ud3ec\uce90\uc2a4\ud2b8<\/b><\/h3>\n<p>\ud3ec\uce90\uc2a4\ud2b8\ub294 <b>\uc601\uc5c5 \ud3ec\uce90\uc2a4\ud2b8<\/b>\uc640 <b>\ub9e4\ucd9c \ud3ec\uce90\uc2a4\ud2b8<\/b>\ub85c \uad6c\ubd84\ub418\ub294\ub370\uc694. \uc774\ub294 \uac01 \ud300\uc758 \uc5ed\ud560\uc744 \uba85\ud655\ud788 \uc815\uc758\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc601\uc5c5 \ud3ec\uce90\uc2a4\ud2b8: \uc815\uc758\ub41c \uc601\uc5c5 \ub370\uc774\ud130\uc5d0 \ub530\ub978 \uac1c\uc778\uacfc \ud300\uc758 \ud5a5\ud6c4 \uacc4\uc57d \uc608\uce21<\/li>\n<li>\ub9e4\ucd9c \ud3ec\uce90\uc2a4\ud2b8: \uc77c\ubc18\uc801\uc778 \uacc4\uc57d\/\uc8fc\ubb38, \uace0\uac1d \uc694\uccad, \uc2a4\ucf00\uc904\uc5d0 \ub530\ub978 \ub9e4\ucd9c \uc608\uce21<\/li>\n<\/ul>\n<p><b>\uc601\uc5c5 \ud3ec\uce90\uc2a4\ud2b8<\/b>\ub294 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0 \uacc4\uc57d\uc744 \uccb4\uacb0\ud558\ub294 \uc601\uc5c5\ud300\uc758 \ud65c\ub3d9\uc744 \uc608\uce21\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4. \ubc18\uba74 <b>\ub9e4\ucd9c \ud3ec\uce90\uc2a4\ud2b8<\/b>\ub294 \uacc4\uc57d \ud6c4\uc758 \uc9c4\ud589 \uc0c1\ud669\uc744 \ub2e4\ub8e8\uba70, \uc601\uc5c5\ud300\uacfc \uc7ac\ubb34\ud300\uc774 \ud611\ub825\ud558\uc5ec \uc2e4\uc81c\ub85c \ubc1c\uc0dd\ud560 \ub9e4\ucd9c\uc744 \uc608\uce21\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc911\uc694\ud55c \uc810\uc740 \uc601\uc5c5\ud300\uacfc \uad00\ub9ac\ud300, \uadf8\ub9ac\uace0 \uac01 \ubd80\uc11c\uac00 \ud611\ub825\ud558\uc5ec <b>\uc815\ud655\ud55c \ub9e4\ucd9c \uc608\uce21<\/b>\uacfc <b>\ud604\uc2e4\uc801\uc778 \uc804\ub7b5 \uc218\ub9bd<\/b>\uc744 \ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-8-b\"><b>\uc138\uc77c\uc988\ud3ec\uc2a4 \ud3ec\uce90\uc2a4\ud2b8 \uc2dc\uc2a4\ud15c: \uc601\uc5c5 \uc131\uacfc \uc608\uce21\uc744 \uc704\ud55c 8\ub2e8\uacc4 \ubc29\ubc95\ub860<\/b><\/h3>\n<p>\uadf8\ub807\ub2e4\uba74 \uc2e4\uc81c \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c\ub294 \uc5b4\ub5bb\uac8c \ud3ec\uce90\uc2a4\ud2b8\ub97c \uad00\ub9ac\ud558\uace0 \uc788\uc744\uae4c\uc694? <b>8\ub2e8\uacc4 \uc601\uc5c5 \ubc29\ubc95\ub860<\/b>\uc744 \ud65c\uc6a9\ud574 \ud3ec\uce90\uc2a4\ud2b8\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/seo_image2.jpg?strip=all&#038;quality=95\" alt=\"Sales KPI and KGI 02\" \/><\/p>\n<ul>\n<li>1\ub2e8\uacc4: \uae30\ud68c\uc758 \uac00\ub2a5\uc131 \ud310\ub2e8<\/li>\n<li>2\ub2e8\uacc4: \uacfc\uc81c \ud30c\uc545<\/li>\n<li>3\ub2e8\uacc4: \ucd94\uc9c4\uc790\uc640 \ub3c4\uc785 \uac00\uce58 \ud569\uc758<\/li>\n<li>4\ub2e8\uacc4: \uc758\uc0ac\uacb0\uc815\uc790\uc640 \ub3c4\uc785 \uac00\uce58 \ud569\uc758<\/li>\n<li>5\ub2e8\uacc4: \uac00\uaca9 \ud611\uc0c1\uacfc \uc0c1\ud638 \ud569\uc758<\/li>\n<li>6\ub2e8\uacc4: \uacc4\uc57d \uccb4\uacb0 \uc808\ucc28<\/li>\n<li>7\ub2e8\uacc4: \uc11c\ub958 \ubbf8\ube44\uc5d0 \ub300\ud55c \ub300\uc751<\/li>\n<li>8\ub2e8\uacc4: \uc218\uc8fc<\/li>\n<\/ul>\n<p>\uac01 \ub2e8\uacc4\uc5d0\uc11c \uc601\uc5c5 \uae30\ud68c\ub97c <b>\uc624\ubbf8\ud2f0\ub4dc(omitted), \ud30c\uc774\ud504\ub77c\uc778, \ubca0\uc2a4\ud2b8 \ucf00\uc774\uc2a4, \ucee4\ubc0b, \ud074\ub85c\uc9d5 <\/b>\ub4f1\uc73c\ub85c \ubd84\ub958\ud558\uace0 \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ub9e4\ucd9c \uc608\uce21\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uac01 \uae30\ud68c\uc758 \uc9c4\ucc99\ub3c4\ub97c \ud655\uc778\ud558\uace0, \ud300 \ub9ac\ub354\ub294 \uc774\ub97c \ub2e4\uc2dc \ud3c9\uac00\ud558\uc5ec \ub9e4\ucd9c \uc608\uce21\uc744 \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ub9e4\ucd9c \ubaa9\ud45c\uc5d0 \ub354 \uac00\uae4c\uc6cc\uc9c0\uba74\uc11c \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5\uc5d0 \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\uac8c \ub418\uc8e0.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\ud3ec\uce90\uc2a4\ud2b8\ub97c \ud1b5\ud55c \ube60\ub978 \uc131\uc7a5\uc744 \uc704\ud55c \uc804\ub7b5\uc801 \uc811\uadfc<\/b><\/h3>\n<p>\uae30\uc5c5\uc758 \uc131\uc7a5\uc740 \uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815\uacfc \uc774\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc801\uc778 \uc811\uadfc\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \ud3ec\uce90\uc2a4\ud2b8\ub294 \uc774 \uc804\ub7b5\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc911\uc694\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubaa9\ud45c\uc640 \uc2e4\uc81c \uc131\uacfc \uac04\uc758 \uac04\uadf9\uc744 \uc881\ud788\ub294 \uac83\uc740 \ub9e4\ucd9c \uc99d\ub300\uc5d0 \uc9c1\uacb0\ub429\ub2c8\ub2e4. \ub610\ud55c \ud3ec\uce90\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \uc804\ub7b5\uc744 \uc218\uc815\ud558\uace0, \uc601\uc5c5 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubb38\uc81c\ub97c \uc2e0\uc18d\ud558\uac8c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c <b>\uace0\ub3c4\ud654\ub41c \ud3ec\uce90\uc2a4\ud2b8 \uc2dc\uc2a4\ud15c<\/b>\uc740 \uc601\uc5c5\ud300\uc758 \uc5c5\ubb34 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 <b>\ub9e4\ucd9c \uc608\uce21<\/b>\uc744 \ud1b5\ud574 \uc804\ub7b5\uc801 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc601\uc5c5 \uc804\ub7b5\uc744 \uc218\uc2dc\ub85c \uc218\uc815\ud558\uba74\uc11c \ube60\ub978 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc774\ub8e8\uc138\uc694.<\/p>\n<p>\ub354 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc774\ub04c\uc5b4\uac00\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694? \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc138\uc77c\uc988 \ud504\ub85c\uc138\uc2a4 \uad00\ub9ac \ubc29\ubc95\uc5d0 \ub300\ud55c \ub354 \uc790\uc138\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uc608\uc2dc\ub294 \uc6e8\ube44\ub098 \uac15\uc5f0 \uc601\uc0c1\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><b>\uc9c0\uae08 \ubc14\ub85c \uc804\uccb4 \uac15\uc5f0\uc744 \ud655\uc778\ud558\uc138\uc694:<\/b><\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/kr\/small-business\/webinar\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4 \ucf54\ub9ac\uc544 \u2018B2B \uc601\uc5c5 101: KPI \uad00\ub9ac\uc640 \uc131\uacfc \uc608\uce21 \ubc29\ubc95\ub860\u2019 \uac15\uc5f0 \ubcf4\ub7ec\uac00\uae30 &gt;<\/a><\/p>\n<p>\uad81\uae08\ud55c \uc810\uc740 \uc5b8\uc81c\ub4e0 \ubb38\uc758\uc8fc\uc138\uc694. \uc804\ubb38\uac00\uac00 \ub3c4\uc6c0\uc744 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p class=\"text-center\"><a class=\"btn btn-lg btn-primary\" href=\"\/kr\/form\/contact\/contactme\/\" target=\"_blank\" rel=\"noopener\">\ubb38\uc758\ud558\uae30<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc740 \uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815\uacfc \uc804\ub7b5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0 \ub9de\ucdb0 \uc720\uc5f0\ud558\uac8c \uc804\ub7b5\uc744 \uc218\uc815\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc601\uc5c5 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ubb38\uc81c\ub97c \uc2e0\uc18d\ud558\uac8c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc2e4\uc81c \uc131\uacfc \uc0ac\uc774 \uac04\uadf9\uc744&hellip;<\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[87],"coauthors":[8],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc2a4\ud0c0\ud2b8\uc5c5 \uc601\uc5c5\ud300\uc774 \ubc18\ub4dc\uc2dc \ubc30\uc6cc\uc57c\ud560 KPI \uc124\uc815\uacfc \uc131\uacfc \uc608\uce21 \ubc29\ubc95\ub860- \uc138\uc77c\uc988\ud3ec\uc2a4- Salesforce<\/title>\n<meta name=\"description\" content=\"\uc601\uc5c5 \uc131\uacfc \uad00\ub9ac\uc758 \ud575\uc2ec, KPI\uc640 KGI\uc758 \ucc28\uc774\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? &#039;\ubaa9\ud45c(KGI)&#039;\uc640 &#039;\uce21\uc815 \uc9c0\ud45c(KPI)&#039;\ub97c \uba85\ud655\ud788 \uad6c\ubd84\ud558\uace0 \uc5f0\uacc4\ud558\uc5ec \uc601\uc5c5 \ud300\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c \uc124\uc815\uc744 \ud1b5\ud574 \uc601\uc5c5 \uc870\uc9c1\uc758 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\ub294 \uac00\uc774\ub4dc\ub97c \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/sales-kpi-kgi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc2a4\ud0c0\ud2b8\uc5c5 \uc601\uc5c5\ud300\uc774 \ubc18\ub4dc\uc2dc \ubc30\uc6cc\uc57c \ud560 KPI \uc124\uc815\uacfc \uc131\uacfc \uc608\uce21 \ubc29\ubc95\ub860\" \/>\n<meta property=\"og:description\" content=\"\uc601\uc5c5 \uc131\uacfc \uad00\ub9ac\uc758 \ud575\uc2ec, KPI\uc640 KGI\uc758 \ucc28\uc774\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694? 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