{"id":834,"date":"2021-04-22T20:31:00","date_gmt":"2025-11-12T20:31:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=834"},"modified":"2025-11-27T00:31:06","modified_gmt":"2025-11-26T15:31:06","slug":"crm-merit","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/crm-merit\/","title":{"rendered":"CRM\uc758 \uc7a5\uc810\uacfc \uadf8\uac83\uc744 \uadf9\ub300\ud654 \ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc740"},"content":{"rendered":"

CRM \ud234\uc758 \ub3c4\uc785\uc73c\ub85c \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc591\ud638\ud558\uac8c \uc720\uc9c0\ud558\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc5ec \uc5c5\ubb34 \ud6a8\uc728\ud654\uc640 \ud568\uaed8 \ub9e4\ucd9c \uc99d\ub300\ub97c \uaf80\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c CRM\uc758 \ud6a8\uacfc\ub97c \ub04c\uc5b4\ub0b4\uae30 \uc704\ud574\uc11c\ub294 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\ub290\ub0d0\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc774 \uae00\uc5d0\uc11c\ub294 CRM\uc758 \uc7a5\uc810\uacfc \uc774\ub97c \ucd5c\ub300\ud55c \ub04c\uc5b4\ub0bc \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa9\ucc28<\/h1>\n

CRM\uc774 \uac16\ub294 \uc7a5\uc810\uc740?<\/a><\/p>\n

CRM\uc758 \uc7a5\uc810\uc744 \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc740?<\/a><\/p>\n

CRM\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc5ec \ub9e4\ucd9c \ud5a5\uc0c1\uc2dc\ud0a4\uae30<\/a><\/p>\n

CRM\uc774 \uac16\ub294 \uc7a5\uc810\uc740?<\/h2>\n

\ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c CRM\uc744 \uace0\uac1d \uad00\ub9ac \ud234\ub85c \ub3c4\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc601\uc5c5 \ubd80\uc11c\uc5d0\uc11c \uc0ac\uc6a9\ub418\uace0 \uc788\ub294 SFA(\uc601\uc5c5 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c)\uac00 \uc601\uc5c5 \ud65c\ub3d9 \uc804\ubc18\uc758 \uad00\ub9ac\uc640 \uc11c\ud3ec\ud2b8 \uc5ed\ud560\uc744 \ud55c\ub2e4\uba74, CRM\uc740 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc911\uc2dc\ud558\ub294 \ud234\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uc815\ubcf4\ub97c \uad00\ub9ac\ud558\uace0 \uc801\uc2dc\uc5d0 \ub300\uc751\ud568\uc73c\ub85c\uc368 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \uc591\ud638\ud55c \uad00\uacc4 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc7ac\uad6c\ub9e4\uc728\uc744 \ucd5c\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

CRM\uc744 \ub3c4\uc785\ud558\uba74 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc640 \uc601\uc5c5 \ubd80\uc11c, \uace0\uac1d \uc11c\ud3ec\ud2b8 \ubd80\uc11c \ub4f1 \uc5ec\ub7ec \ubd80\uc11c\uc5d0\uc11c \ub9ce\uc740 \uc774\uc775\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc911\uc5d0\uc11c CRM\uc758 \uc8fc\uc694 \uae30\ub2a5\ub4e4\uc744 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \uace0\uac1d \uc815\ubcf4\ub97c \uc77c\uc6d0 \uad00\ub9ac\ud560 \uc218 \uc788\ub2e4<\/h3>\n

CRM\uc740 \ub9ce\uc740 \uace0\uac1d \uc815\ubcf4\ub97c \ud55c\uacf3\uc5d0 \ubaa8\uc544 \ud55c \ubc88\uc5d0 \uad00\ub9ac\ud569\ub2c8\ub2e4. \uae30\uc874 \uace0\uac1d\ubd80\ud130 \uc0c1\ub2f4 \uc911\uc778 \uc7a0\uc7ac \uace0\uac1d\uae4c\uc9c0 \uadf8\ub9ac\uace0 \uc0c1\ub2f4 \ub3c4\uc911\uc5d0 \uacc4\uc57d\uc774 \uc885\ub8cc\ub41c \ucf00\uc774\uc2a4\uc640 \ud504\ub85c\uc138\uc2a4\ub97c \ubaa8\ub450 \uae30\ub85d\ud558\uace0 \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n

\uac01 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc9c4\ud589\ud588\ub358 \ubaa8\ub4e0 \uae30\ub85d\uacfc \uc815\ubcf4\ub97c \ubd84\uc11d\ud558\uace0 \ub2e4\uc2dc \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4, \uc804\ud654 \ubbf8\ud305\uc774 \uc131\uacf5\ud560 \ud655\ub960, \uc9c1\uc811 \ubc29\ubb38\ud55c \ud69f\uc218, \uc218\uc8fc\uc728\uacfc \uac19\uc740 \uc601\uc5c5 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba74 \uc790\uc0ac\uc758 \uc601\uc5c5 \uac15\uc810 \ubc0f \uc57d\uc810\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8 \uacb0\uacfc\ub97c \uc5c5\ubb34 \ud65c\ub3d9\uc5d0 \ubc18\uc601\ud574 \ub098\uc544\uac04\ub2e4\uba74 \uc601\uc5c5 \ubd80\uc11c \uc804\uccb4\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2. \uad00\ub828 \ubd80\uc11c\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uacf5\uc720<\/h3>\n

CRM\uc5d0 \uc785\ub825\ub41c \uc815\ubcf4\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc804\uccb4 \ubd80\uc11c\uc5d0 \uacf5\uc720\ub429\ub2c8\ub2e4. \uc989, \uc785\ub825 \uc791\uc5c5\ub9cc \ubc00\ub9ac\uc9c0 \uc54a\ub294\ub2e4\uba74 \ucd5c\uc2e0 \uc815\ubcf4\ub97c \ubaa8\ub4e0 \uc9c1\uc6d0\uc774 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \uad00\ub828 \ubd80\uc11c\uc5d0 \ub9ce\uc740 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud305 \ubd80\uc11c\ub294 \uc6b0\ub7c9 \uace0\uac1d\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \uc790\uc0ac\uc5d0 \ub9de\ub294 \uace0\uac1d\uc744 \ud544\ud130\ub9c1\ud558\uc5ec \ub354\uc6b1 \ud655\uc2e4\ud55c \ud0c0\uac9f\ud305\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ud734\uba74 \uace0\uac1d\uc774\ub098 \ud655\uc778\ub418\uc9c0 \uc54a\uc740 \ub9ac\ub4dc \ubc1c\uad74\uc5d0\ub3c4 \ud65c\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \uc11c\ud3ec\ud2b8 \ubd80\uc11c\ub294 \uace0\uac1d\uc774 \ubb38\uc758\ud560 \uacbd\uc6b0, \ud574\ub2f9 \uace0\uac1d\uc758 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \ud0c0\ubd80\uc11c\ub85c \uc989\uc2dc \uc804\ub2ec\ud560 \uc218 \uc788\uc5b4 \uc2e0\uc18d\ud558\uace0 \uc801\uc808\ud55c \ub300\uc751\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc5d0\uac8c \u300c\uae30\uc5c5\uc774 \ub098\uc5d0 \ub300\ud574 \uc798 \uc54c\uace0 \uc788\ub2e4\u300d\ub77c\ub294 \uc548\ub3c4\uac10\uacfc \uc2e0\ub8b0\uac10\uc73c\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/p>\n

\uc601\uc5c5 \ubd80\uc11c\ub294 \ucd5c\uc2e0 \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uac01 \uace0\uac1d\uc5d0\uac8c \ub9de\ub294 \ub300\uc751\uc744 \ube60\ub974\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc11c\ud3ec\ud2b8 \ubd80\uc11c\ub294 \ud074\ub808\uc784\uc774 \ub4e4\uc5b4\uc62c \ub54c \uadf8 \ub0b4\uc6a9\uacfc \uacfc\uc815\uc744 \ud655\uc778\ud558\uace0 \uc120\ub840\ub97c \ubc14\ud0d5\uc73c\ub85c \ubc14\ub85c \ud314\ub85c\uc5c5\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc815\ud655\ud558\uace0 \uc2e0\uc18d\ud55c \ud074\ub808\uc784 \ub300\uc751\uc774 \uac00\ub2a5\ud574\uc9c0\uba74 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc81c CRM\uc758 \uc815\ubcf4 \uacf5\uc720 \uae30\ub2a5\uc73c\ub85c \ubd80\uc11c\ubcc4 \uc2e0\uc18d\ud55c \ub300\uc751\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

3. \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \ud589\ub3d9 \ud6a8\uc728\ud654<\/h3>\n

\ud074\ub77c\uc6b0\ub4dc\ub97c \uae30\ubc18\uc73c\ub85c \ud55c CRM\uc740 \ubaa8\ubc14\uc77c\uc5d0\uc11c\ub3c4 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc678\uadfc\uc774 \uc7a6\uc740 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc788\uc5b4 \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc740 \ub354\uc6b1 \ud3b8\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uba74, A\uc0ac\ub97c \ubc29\ubb38\ud55c \ud6c4 \uc774\ub3d9 \uc911\uc5d0 \uc0c1\ub2f4 \uacb0\uacfc\ub97c CRM\uc5d0 \uc785\ub825\ud558\uace0 \ub2e4\uc74c \uace0\uac1d\uc0ac\uc778 B\uc758 \uc815\ubcf4\ub97c \ud655\uc778\ud558\uba70 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub9e4\ub2c8\uc800\uc758 \uc870\uc5b8\uc744 \ubc1b\uc744 \uc218 \uc788\uc5b4 B\uc0ac\uc5d0\uc11c\ub3c4 \uc21c\uc870\ub86d\uac8c \uc0c1\ub2f4\uc744 \uc774\uc5b4\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ubc29\ubb38 \uc77c\uc815 \ud6c4\uc5d0\ub294 \uc77c\uac04 \ub9ac\ud3ec\ud2b8\ub97c \uc791\uc131\ud558\uc5ec \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

4. \uae30\uc874 \uace0\uac1d\uc744 \ud314\ub85c\uc5c5\ud558\uc5ec \uc6b0\ub7c9 \uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4\uae30<\/h3>\n

\uc2e0\uaddc \uace0\uac1d\uc758 \ud68d\ub4dd\uc740 \uae30\uc874 \uace0\uac1d \uc720\uc9c0\uc640 \ub300\ube44\ud558\uc5ec \ud070 \ube44\uc6a9\uc774 \ub4ed\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uae30\uc874 \uace0\uac1d\uc5d0 \ud06c\ub85c\uc2a4 \uc140 \ubc0f \uc5c5\uc140\ud558\ub294 \ubc29\ubc95\uc740 \ub9e4\ucd9c \uc99d\uac00\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n

CRM\uc744 \ud1b5\ud574 \uae30\uc874 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc798 \uc720\uc9c0\ud558\uba70, \uccb4\uacc4\uc801\uc778 \uc601\uc5c5 \ud65c\ub3d9\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\ubb3c\ub860, \uc0c1\ud669\uc5d0 \ub530\ub77c \uc601\uc5c5 \uc131\uacfc\uac00 \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc9c0\ub9cc \uacc4\uc57d \ud6c4\uc5d0\ub3c4 \uc801\uc808\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc774\uc5b4\uac00\uace0 \uadf8 \ub0b4\uc6a9\uc744 CRM\uc5d0 \uc785\ub825\ud574\ub450\uba74 \uc54c\ub9de\uc740 \ud0c0\uc774\ubc0d\uc5d0 \uace0\uac1d\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc73c\ub85c \uae30\uc5c5\uc740 \uc6b0\ub7c9 \uace0\uac1d\uc744 \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

5. \uace0\uac1d \ub9cc\uc871\ub3c4\uac00 \uc0c1\uc2b9<\/h3>\n

CRM \ub3c4\uc785\uc740 \uace0\uac1d\uc5d0\uac8c\ub3c4 \ud3b8\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n

\ub2f4\ub2f9\uc790\uac00 \ubd80\uc7ac\uc911 \uc77c \uacbd\uc6b0\uc5d0\ub3c4 \uace0\uac1d\uc758 \ubb38\uc758\ub098 \ud074\ub808\uc784 \uc0c1\ud669\uc5d0 \ub530\ub77c \uc801\uc808\ud55c \ub300\uc751\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0ac\uc758 \uc0ac\uc5c5 \ubc29\ud5a5\uc5d0 \ub9de\ub294 \uc81c\uc548\uc744 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \ubc1b\uc744 \uc218 \uc788\uace0 \ubb38\uc81c \ubc1c\uc0dd \uc2dc\uc5d0\ub3c4 \uc2e0\uc18d\ud558\uace0 \uc815\ud655\ud55c \uc870\uce58\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub2f4\ub2f9\uc790\uac00 \ubc14\ub00c\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \ub2e8\uc2dc\uac04 \ub0b4\uc5d0 \uc778\uc218\uc778\uacc4\ub97c \ud560 \uc218 \uc788\uc5b4 \uace0\uac1d\uc740 \uac19\uc740 \uc11c\ube44\uc2a4\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc640 \uac19\uc774 CRM\uc744 \uc774\uc6a9\ud558\uba74 \uccb4\uacc4\uc801\uc778 \uace0\uac1d \uc11c\ud3ec\ud2b8\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc758 \ub9cc\uc871 \ud5a5\uc0c1\uc73c\ub85c \uc774\uc5b4\uc838 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n

6. \uace0\uac1d \ub9cc\uc871\uc774 \uc790\uc0ac \uc774\uc775\uc73c\ub85c \uc5f0\uacb0\ub41c\ub2e4<\/h3>\n

\uc138\uc77c\uc988\ud3ec\uc2a4 \ub2f7\ucef4\uc774 \uc2e4\uc2dc\ud55c 2019\ub144 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, B2B, B2C\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uace0\uac1d\uc740 \u300c\uae30\uc5c5\uc758 \uc77c\uad00\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \uc11c\ube44\uc2a4\u300d\ub97c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \u300c\ubaa8\ub4e0 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub098\uc758 \uc815\ubcf4\ub97c \uacf5\uc720\ud558\uace0 \uc2f6\ub2e4\u300d\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc740 \ubb38\uc758\ub098 \ud074\ub808\uc784\uc744 \ubd80\uc11c\uc640 \ub2f4\ub2f9\uc790\uc5d0 \ub530\ub77c \ubc18\ubcf5\ud574\uc11c \uc124\uba85\ud558\uc9c0 \uc54a\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc2e4\uc81c\ub85c \ub9ce\uc740 \uae30\uc5c5\uc774 \uc774\ub7ec\ud55c \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uc5d0 \uc801\uc808\ud558\uac8c \uc751\ub2f5\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub54c CRM\uc744 \ud65c\uc6a9\ud558\uba74 \uc774 \uacfc\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc774 \ub9cc\uc871\ud558\uac8c \ub418\uba74 \uc790\uc0ac\uc758 \uc774\uc775\uc73c\ub85c \ubc1c\uc804\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

CRM\uc758 \uc7a5\uc810\uc744 \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc740?<\/h2>\n

CRM\uc5d0\ub294 \ub2e4\uc591\ud55c \uc7a5\uc810\uc774 \uc788\uace0, \uc774\ub97c \uc798 \ud65c\uc6a9\ud55c\ub2e4\uba74 \uc6b0\ub7c9 \uace0\uac1d \uc721\uc131\uacfc \ud568\uaed8 LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\uc758 \ucd5c\ub300\ud654, \uc601\uc5c5 \ud65c\ub3d9\uc758 \ud6a8\uc728\ud654 \ub4f1 \ub9ce\uc740 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098, CRM\uc758 \uc7a5\uc810\uc744 \ub04c\uc5b4\ub0b4\uae30 \uc704\ud574\uc11c\ub294 \uc8fc\uc758\ud574\uc57c \ud560 \ud3ec\uc778\ud2b8\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub3c4\uc785\ub9cc\uc73c\ub85c\ub294 \uc81c\uc5ed\ud560\uc744 \ud558\uc9c0 \uc54a\ub294\ub2e4!<\/h3>\n

\ub2e4\ub978 \ube44\uc988\ub2c8\uc2a4 \ud234\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc774\uc9c0\ub9cc CRM\uc740 \ub3c4\uc785\ub9cc\uc73c\ub85c \ub9e4\ucd9c\uc774 \uc0c1\uc2b9\ud558\ub294 \u300c\ub9c8\ubc95\uc758 \ud234\u300d\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uba3c\uc800 \uc815\ubcf4\ub97c \ucd95\uc801, \ubd84\uc11d\ud558\uace0, \ud65c\uc6a9\ud574\uc57c \uadf8 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

CRM\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc785\ub825 \ud56d\ubaa9\uc758 \uc120\uc815 \ubc29\uc2dd\uacfc \ubd84\uc11d \ubc29\ubc95, \uc5b4\ub5a4 \ud56d\ubaa9\uc744 \uc9c0\ud45c\ub85c \uc124\uc815\ud560 \uac83\uc778\uc9c0 \ub4f1\uc744 \uc815\ud574 \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub3c4\uc785\uc5d0 \uc788\uc5b4 \uacf5\uae09 \uc5c5\uccb4\ub85c\ubd80\ud130 \uc870\uc5b8\uc744 \ubc1b\uace0 \uc6b4\uc601\ud558\uba74\uc11c \ud544\uc694\uc5d0 \uc758\ud574 \uc870\uc815\ud558\ub294 \uac83\ub3c4 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc5c5\uc740 \u300cCRM\uc73c\ub85c \ubb34\uc5c7\uc774 \ud558\uace0\uc2f6\uc740\uc9c0\u300d\uc640 \uac19\uc774 \ub3c4\uc785 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \ud574\uc57c \ud569\ub2c8\ub2e4. \ub69c\ub837\ud55c \ubaa9\uc801\uc774 \uc788\uace0 \uc774\ub97c \ubaa8\ub4e0 \uad00\uacc4\uc790\uac00 \uc778\uc9c0\ud55c\ub2e4\uba74 \ubb34\uc5c7\uc744 \uc704\ud574 CRM\uc744 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud560\uc9c0\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ubcc0\ud654\uac00 \uc788\ub2e4\uba74 \ubc14\ub85c \uc785\ub825\ud558\uae30<\/h3>\n

CRM\uc740 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc815\ubcf4\ub97c \uacf5\uc720\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc774 \ud070 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc601\uc5c5 \ud65c\ub3d9 \uc911 \uace0\uac1d \uc815\ubcf4\uc5d0 \ubcc0\ud654\uac00 \uc788\ub2e4\uba74 \uadf8 \uc815\ubcf4\ub97c CRM\uc5d0 \ubc14\ub85c \uc785\ub825\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub300\ubd80\ubd84 CRM\uc774 \uc81c\ub300\ub85c \ud65c\uc6a9\ub418\uc9c0 \uc54a\ub294 \uc6d0\uc778 \uc911 \ud558\ub098\ub294 \u300c\uc815\ubcf4 \uc785\ub825\uc774 \ubc00\ub824 \uc788\ub2e4\u300d\ub77c\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \ubc14\uc05c \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc5d0\uac8c CRM \uc785\ub825\uc740 \ubc88\uac70\ub85c\uc6b4 \uc791\uc5c5\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub54c\ubb38\uc5d0, \uc2dc\uc2a4\ud15c \uc124\uacc4 \ub2e8\uacc4\uc5d0\uc11c \uc785\ub825 \ud56d\ubaa9\uc744 \uac80\ud1a0\ud558\uace0 \uc785\ub825 \uc791\uc5c5\uc774 \ubcf5\uc7a1\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc124\uc815\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

CRM\uc744 \ub3c4\uc785\ud55c \uacbd\uc6b0\ub77c\ub3c4 \uc815\ubcf4\ub3c4 \uc785\ub825\ud558\uc9c0 \uc54a\uc73c\uba74 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ud55c\uaebc\ubc88\uc5d0 \ub370\uc774\ud130\ub97c \uc785\ub825\ud558\uae30\ubcf4\ub2e4\ub294 \ubbf8\ub8e8\uc9c0 \uc54a\uace0 \ubc14\ub85c \uc785\ub825\ud558\ub294 \uac83\uc5d0 \uc9d1\uc911\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130\ub294 \ubd84\uc11d\u30fb\ud65c\uc6a9\ud558\uc5ec\uc57c \uc758\ubbf8\uac00 \uc788\ub2e4<\/h3>\n

\uc785\ub825\ud55c \ub370\uc774\ud130\ub294 \ub2e4\uc591\ud55c \uce21\uba74\uc5d0\uc11c \ubd84\uc11d\ud560 \uc218 \uc788\uc5b4 \ub9c8\ucf00\ud305, \uc601\uc5c5, \uace0\uac1d \uc11c\ud3ec\ud2b8 \ud65c\ub3d9\uc5d0 \ubc18\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c CRM\uc758 \uae30\ub2a5\uc774 \uadf9\ub300\ud654\ub429\ub2c8\ub2e4.<\/p>\n

\ub9cc\uc57d \uae30\uc5c5\uc774 CRM\uc744 \ub3c4\uc785 \ud6c4 \uace0\uac1d \uc790\ub8cc\ub97c \uc218\uc9d1\ub9cc \ud55c\ub2e4\uba74 \ud6a8\uacfc\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ucd95\uc801\ud55c \ub370\uc774\ud130\ub294 \ubd84\uc11d\ud558\uace0 \ud65c\uc6a9\ud558\uc5ec\uc57c \ube44\ub85c\uc18c \uc758\ubbf8\uac00 \uc788\uac8c \ub429\ub2c8\ub2e4. \ub3c4\uc785\ud55c CRM\uc744 \ucd5c\ub300\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubd84\uc11d\ub825\uc744 \ub192\uc774\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc5d0 \ub530\ub77c \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ubd84\uc11d\ud558\uace0 \ud65c\uc6a9\ud560\uc9c0\uc5d0 \ub300\ud574 \ubd84\uc11d \ub2a5\ub825 \uad50\uc721\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uc911\uc694\ud55c \uc561\uc158<\/h3>\n

\uace0\uac1d\uacfc \uc88b\uc740 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc774\uc5b4\uac08\uc9c0 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc815\uae30\uc801\uc778 \ub274\uc2a4\ub808\ud130, \uc601\uc5c5 \uba54\uc77c, \ucf5c\uc13c\ud130 \ub4f1 \ub2e4\uc591\ud55c \ud615\ud0dc \uc911 \uc5b4\ub5a4 \ucc44\ub110\uc774 \ud6a8\uacfc\uc801\uc774\uba70 \ubb34\uc2a8 \ucf58\ud150\uce20\ub97c \uc804\ub2ec\ud558\uc9c0 \uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc801\uc808\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc9c0\uc18d\ud558\uba74 \uae30\uc874 \uace0\uac1d\uc744 \uc6b0\ub7c9 \uace0\uac1d\uc73c\ub85c \uc721\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

CRM\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc5ec \ub9e4\ucd9c \ud5a5\uc0c1\uc2dc\ud0a4\uae30<\/h2>\n

CRM\uc5d0\ub294 \ub2e4\uc591\ud55c \uc7a5\uc810\uc774 \uc788\uc73c\uba70 \uc774\ub97c \uc798 \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc6b4\uc601\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774, CRM\uc740 \ub3c4\uc785\ud558\uc5ec \uc815\ubcf4\ub97c \uc785\ub825\ud558\uae30\ub9cc \ud574\uc11c\ub294 \uc81c\uc5ed\ud560\uc744 \ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub9cc\uc871\uacfc \ud568\uaed8 \ub9e4\ucd9c \uc0c1\uc2b9\uc744 \ubaa9\ud45c\ub85c \ucd95\uc801\ud55c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

CRM \ud234\uc758 \ub3c4\uc785\uc73c\ub85c \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc591\ud638\ud558\uac8c \uc720\uc9c0\ud558\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc5ec \uc5c5\ubb34 \ud6a8\uc728\ud654\uc640 \ud568\uaed8 \ub9e4\ucd9c \uc99d\ub300\ub97c \uaf80\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c CRM\uc758 \ud6a8\uacfc\ub97c \ub04c\uc5b4\ub0b4\uae30 \uc704\ud574\uc11c\ub294 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\ub290\ub0d0\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 CRM\uc758 \uc7a5\uc810\uacfc \uc774\ub97c \ucd5c\ub300\ud55c \ub04c\uc5b4\ub0bc…<\/p>\n","protected":false},"author":1,"featured_media":833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[109],"coauthors":[8],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-crm"],"yoast_head":"\nCRM\uc758 \uc7a5\uc810\uacfc \uadf8\uac83\uc744 \uadf9\ub300\ud654 \ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc740- \uc138\uc77c\uc988\ud3ec\uc2a4- Salesforce<\/title>\n<meta name=\"description\" content=\"CRM \ub3c4\uc785, \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5a4 \ubcc0\ud654\ub97c \uac00\uc838\uc62c\uae4c\uc694? 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