{"id":840,"date":"2021-04-20T20:31:00","date_gmt":"2025-11-12T20:31:02","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=840"},"modified":"2025-11-27T08:07:08","modified_gmt":"2025-11-26T23:07:08","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/","title":{"rendered":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305 \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740?"},"content":{"rendered":"<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305\uc740 \ube44\uc2b7\ud55c \ub2e8\uc5b4\uc9c0\ub9cc \uac01\uac01 \ud3ec\ud568\ud558\ub294 \ub300\uc0c1\uacfc \ubc94\uc704, \uc0ac\uc6a9 \ubc29\ubc95\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305\uc758 \ud2b9\uc9d5 \ubc0f \uad6c\uccb4\uc801\uc778 \uc0ac\uc6a9 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h1>\ubaa9\ucc28<\/h1>\n<p><a href=\"#digital-marketing\">\ub514\uc9c0\ud138 \uc601\uc5ed\uc758 \ub9c8\ucf00\ud305 \ubc29\ubc95 2\uac00\uc9c0 <\/a><\/p>\n<p><a href=\"#digital-basic\">\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uae30\ucd08\uc9c0\uc2dd<\/a><\/p>\n<p><a href=\"#web-basic\">\uc6f9 \ub9c8\ucf00\ud305 \uae30\ucd08\uc9c0\uc2dd<\/a><\/p>\n<p><a href=\"#digital-era\">\ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\uc11c \ub9c8\ucf00\ud305\uc5d0 \ud544\uc694\ud55c \uac83\uc740?<\/a><\/p>\n<p><a href=\"#method\">\uc774 \uc2dc\ub300\uc5d0 \ub9de\ub294 \ubc29\ubc95\uc73c\ub85c \uc804\ud658\uc744 <\/a><\/p>\n<h2 id=\"digital-marketing\">\ub514\uc9c0\ud138 \uc601\uc5ed\uc758 \ub9c8\ucf00\ud305 \ubc29\ubc95 2\uac00\uc9c0<\/h2>\n<p>\uc624\ub298\ub0a0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305\uc740 \uc8fc\uc694 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc73c\ub85c \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub450 \uac00\uc9c0 \ubaa8\ub450 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uae30\uc5c5\uc758 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uad6c\ub9e4\ub97c \uc7a5\ub824\ud558\uc5ec \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub294 \ubaa9\uc801\uc744 \uac00\uc9d1\ub2c8\ub2e4.<\/p>\n<h3>\ub514\uc9c0\ud138\uc758 \uc911\uc694\uc131\uc740 \ub0a0\ub85c \ub192\uc544\uc9c4\ub2e4<\/h3>\n<p>\uc778\ud130\ub137 \ud1b5\uc2e0\uacfc \ub514\uc9c0\ud138 \ub514\ubc14\uc774\uc2a4 \ubcf4\uae09\uc774 \uac00\uc18d\ud654\ub418\uba74\uc11c \ub204\uad6c\ub098 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\ub294 \uc2dc\ub300\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc5d0\ub3c4 \ud070 \ubcc0\ud654\uac00 \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc874\uc5d0\ub294 \u300c\ub9e4\uc7a5\uc5d0\uc11c \uc9c1\uc811 \uc0c1\ud488\uc744 \uace8\ub77c \uad6c\uc785\ud55c\ub2e4\u300d\uc640 \uac19\uc740 \ud750\ub984\uc774 \uc8fc\ub97c \uc774\ub8e8\uc5c8\uc9c0\ub9cc, \uc9c0\uae08\uc740 \u300c\uc778\ud130\ub137\uc5d0\uc11c \ub9ac\ubdf0\ub97c \uccb4\ud06c\ud558\uace0 \uc778\ud130\ub137 \uc1fc\ud551\ubab0\uc5d0\uc11c \uad6c\uc785\ud55c\ub2e4\u300d\uc640 \uac19\uc774 \uc0c1\ud488 \uc778\uc9c0\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0\uc758 \ud504\ub85c\uc138\uc2a4\uac00 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \ubc1c\uc0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uad6c\ub9e4 \ud589\ub3d9\uc758 \ubcc0\ud654\uc640 \ub354\ubd88\uc5b4, \ub9c8\ucf00\ud305 \ubc29\ubc95\ub3c4 \ud06c\uac8c \ubcc0\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ub514\uc9c0\ud138 \uc601\uc5ed\uc5d0\uc11c \ub9c8\ucf00\ud305\uc740 \ud544\uc218\uc801\uc774\uba70, \uadf8 \uc911\uc694\uc131\uc740 \uc810\uc810 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305\uc758 \ucc28\uc774<\/h3>\n<p>\uadf8\ub807\ub2e4\uba74, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305\uc758 \ucc28\uc774\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uc5bb\uc740 \uc815\ubcf4\ub97c \uc774\uc6a9\ud574 \ub514\uc9c0\ud138\uc5d0\uc11c \uace0\uac1d\uacfc\uc758 \uc811\uc810\uc744 \ud65c\uc6a9\ud558\uc5ec \uc804\uac1c\ud558\ub294 \ub9c8\ucf00\ud305\uc744 \uc77c\uceeb\uc2b5\ub2c8\ub2e4. \uba54\uc77c\uc758 \uc624\ud508\uc728\uacfc \uc804\ud658\uc728, \ucea0\ud398\uc778 \uc0ac\uc774\ud2b8, \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\uc758 \uc815\ubcf4\uc640 \uad6c\ub9e4 \uc774\ub825 \ub4f1 \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc744 \ub514\uc9c0\ud138\ud654\ud558\uc5ec \ub370\uc774\ud130\ub85c \uae30\ub85d\ud558\uace0, CRM\uc774\ub098 MA\uc640 \uac19\uc740 \ud234\ub85c \ubd84\uc11d\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, PC, \ud0dc\ube14\ub9bf, \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \ub514\ubc14\uc774\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \ud658\uacbd\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud234\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\uac1c\ub418\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9 \uc804\ubc18\uc744 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \uc6f9 \ub9c8\ucf00\ud305\uc740 \uc6f9 \uc0ac\uc774\ud2b8\ub97c \ucd95\uc73c\ub85c \uc804\uac1c\ud558\ub294 \ub9c8\ucf00\ud305\uc744 \ub73b\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc989, \ub514\uc9c0\ud138 \uae30\uc220\uc5d0 \uc758\ud55c \ubc29\uc2dd\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774\uace0 \uadf8 \uc548\uc5d0 \uc6f9 \ub9c8\ucf00\ud305\uc774 \ud3ec\ud568\ub418\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"digital-basic\">\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uae30\ucd08\uc9c0\uc2dd<\/h2>\n<p>\uc774\uc81c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305 \uac01\uac01\uc758 \ud2b9\uc9d5\uacfc \uadf8 \uad6c\uccb4\uc801 \uc608\uc2dc\ub97c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uba3c\uc800 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\ubd80\ud130 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ud2b9\uc9d5<\/h3>\n<p>\uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \ub113\uc740 \ubc94\uc704\uc758 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\ub294 \uc2dc\ucc45\uc758 \uacb0\uacfc\uc5d0 \ub530\ub77c \ub300\uc751\ud558\uace0 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \uc77c\uad00\uc131 \uc788\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc774 \ud070 \uba54\ub9ac\ud2b8\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\uc2dc\ucc45 \uacb0\uacfc\uc5d0 \ub300\ud55c \uc2a4\ud53c\ub514\ud55c \ub300\uc751\uc774 \uac00\ub2a5<\/b><\/li>\n<\/ul>\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc120 \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc218\uce58\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uacb0\uacfc\ub97c \uac80\uc99d\ud558\uace0 \uc55e\uc73c\ub85c \uc5b4\ub5a4 \uc561\uc158\uc744 \ucde8\ud574\uc57c\ub9cc \ud558\ub294\uc9c0\ub97c \ub354\uc6b1 \ube60\ub974\uac8c \uacc4\ud68d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uae30\uc874 \ub9c8\ucf00\ud305 \ubc29\uc2dd\ubcf4\ub2e4 \ube68\ub9ac <a href=\"https:\/\/www.salesforce.com\/kr\/hub\/business\/pdca-cycle\/\">PDCA<\/a>\ub97c \ub3cc\ub9ac\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\ubcf5\uc218 \ucc44\ub110\uc758 \uc5f0\uacc4\ub85c \uc77c\uad00\uc131 \uc788\ub294 \uc11c\ube44\uc2a4 \uc81c\uacf5 \uac00\ub2a5<\/b><\/li>\n<\/ul>\n<p>\uad00\uc2ec \uc788\ub294 \uc81c\ud488 \uc815\ubcf4\ub97c \ubc1c\uacac\ud558\uace0 \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \uc0c1\uc138 \uc815\ubcf4\ub97c \ucc3e\uc544\ubcf4\uace0, SNS\uc5d0\uc11c \ud6c4\uae30\ub97c \ud655\uc778\ud558\uc5ec EC \uc0ac\uc774\ud2b8\uc5d0\uc11c \uad6c\uc785\ud558\ub294 \uac83\uacfc \uac19\uc774 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc740 \ubcf5\uc218\uc758 \ucc44\ub110\uc744 \ud1b5\ud574 \ud504\ub85c\uc138\uc2a4\uac00 \uc804\uac1c\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc44\ub110\ub4e4\uc744 \uc5f0\uacc4\ud55c\ub2e4\uba74 \uc18c\ube44\uc790\uc758 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uc77c\uad00\uc131 \uc788\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud310\ub9e4 \uae30\ud68c\ub97c \ub193\uce58\uc9c0 \uc54a\uace0, \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1\uc5d0\ub3c4 \uacf5\ud5cc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc29\ubc95<\/h3>\n<p>\uadf8\ub7fc, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\ub294 \uc5b4\ub5a4 \ubc29\ubc95\ub4e4\uc774 \uc788\uc744\uae4c\uc694? \uc608\uc2dc\ub97c \ub4e4\uc5b4 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305<\/li>\n<\/ul>\n<p>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc740 \uc18c\ube44\uc790\uac00 \uc54c\uace0 \uc2f6\uc5b4\ud558\ub294 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uba74\uc11c \uc790\uc0ac \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. B2C, B2B \ub450 \uac00\uc9c0 \uc601\uc5ed\uc5d0\uc11c \ubaa8\ub450 \uc0ac\uc6a9\uac00\ub2a5\ud55c \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c B2C\uc5d0\uc11c\ub294 \ubb34\ub8cc \uccb4\ud5d8, \uc81c\ud488 \uc0d8\ud50c \uc2e0\uccad\uc744 \uc9c4\ud589\ud558\uba70, B2B\uc5d0\uc11c\ub294 \ubcf4\uace0\uc11c\ub098 \uc790\ub8cc \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud68d\ub4dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc815\ubcf4\ub97c \uc54c\uace0 \uc2f6\uc5b4 \ud558\ub294 \uc0ac\uc6a9\uc790\uc758 \ub2c8\uc988\uc5d0 \uc751\ub2f5\ud568\uacfc \ub3d9\uc2dc\uc5d0 \uc790\uc0ac \uc81c\ud488\uc758 \ud2b9\uc9d5\uc744 \ub178\ucd9c\ud558\uc5ec \uad6c\ub9e4\ub85c \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>SNS \ub9c8\ucf00\ud305<\/li>\n<\/ul>\n<p>SNS\ub294 \ub098\uc774\uc640 \uc0c1\uad00\uc5c6\uc774 \ub9ce\uc740 \uc0ac\ub78c\uc774 \uc774\uc6a9\ud558\uace0 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uafb8\uc900\ud558\uac8c \ub192\uc740 \uc774\uc6a9\ub960\uc744 \ubcf4\uc774\ub294 \ub124\uc774\ubc84 \ubc34\ub4dc, \uc548\uc815\ub41c \uc0ac\uc6a9\uc790 \uc218\ub97c \uac00\uc9c0\uace0 \uc788\ub294 \ud398\uc774\uc2a4\ubd81, \uadf8\ub9ac\uace0 \uc80a\uc740 \uce35\uc5d0 \uc778\uae30\uc788\ub294 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub4f1\uc774 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9e4\uccb4\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305\uc744 \uc804\uac1c\ud558\ub294 \uac83\uc774 SNS \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4.<\/p>\n<p>SNS\uc5d0\uc11c\ub294 \uc815\ubcf4\uac00 \ud655\uc0b0\ub420 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\uc758 \ud32c\uce35\uc744 \ud615\uc131\ud558\uace0 \ud68d\ub4dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uba54\uc77c \ub9c8\ucf00\ud305<\/li>\n<\/ul>\n<p>\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \uce74\ud0c8\ub85c\uadf8 \uccad\uad6c\ub098 \ubb38\uc758 \ub4f1 \uc774\ubbf8 \uae30\uc5c5 \uce21\uacfc \uc811\uc810\uc744 \uac16\ub294 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud574 \uad6c\ub9e4\ub97c \ucd09\uc9c4\ud558\uae30 \uc704\ud574 \uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc800\ube44\uc6a9\uc73c\ub85c \ub300\uc6a9\ub7c9 \uc804\uc1a1\uc774 \uac00\ub2a5\ud55c \ub9e4\uac70\uc9c4\uc5d0\uc11c \ub110\ub9ac \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \uc81c\ud488 \uc778\uc9c0\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0\uc758 \uc2dc\ub098\ub9ac\uc624\ub97c \uc608\uc0c1\ud558\uc5ec \uac1c\ubcc4 \ub9ac\ub4dc\uc758 \uc18d\uc131\uacfc \uc0c1\ud669\uc5d0 \ub9de\uac8c \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc5d0 \ucd5c\uc801\ud654\ub41c \uba54\uc77c\uc744 \uc804\uc1a1\ud558\ub294 \ubc29\ubc95\ub3c4 \uc8fc\ubaa9\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc571 \ub9c8\ucf00\ud305<\/li>\n<\/ul>\n<p>\uc571 \ub9c8\ucf00\ud305\uc740 \uc2a4\ub9c8\ud2b8\ud3f0 \uc571\uc758 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0 \uc571\uc5d0\uc11c \uc18c\ube44\uc790\uc758 \uc704\uce58 \uc815\ubcf4\ub97c \uc774\uc6a9\ud574 \uc0c1\uc810 \uadfc\ucc98\uc5d0 \uc18c\ube44\uc790\uac00 \uc788\uc744 \ub54c \ubc14\ub85c \ucfe0\ud3f0\uc744 \ubc1c\ud589\ud558\ub294 \ubc29\ubc95\ucc98\ub7fc \uc2e4\uc2dc\uac04\uc73c\ub85c \ud310\ucd09 \ud65c\ub3d9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub2e8, \uc774\ubbf8 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc774 \ubc29\ubc95\uc744 \uc2e4\ucc9c\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\ub97c \uc120\ubcc4\ud558\uc5ec \uace0\uac1d \ucc38\uc5ec\ub97c \ub192\uc774\ub294 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc778\ud130\ub137 \uad11\uace0<\/li>\n<\/ul>\n<p>\uc778\ud130\ub137 \uad11\uace0\ub294 \ud3ec\ud138 \uc0ac\uc774\ud2b8 \ubc0f \ube14\ub85c\uadf8, \ub3d9\uc601\uc0c1 \uc0ac\uc774\ud2b8, SNS \ub4f1\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uad11\uace0 \uc804\uac1c\uac00 \uac00\ub2a5\ud558\uba70, \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc704\uce58\ub97c \uc120\ubcc4\ud560 \uc218 \uc788\uc5b4 \uad11\uace0 \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud3ec\ud138 \uc0ac\uc774\ud2b8 \ubc0f \ub274\uc2a4 \uc0ac\uc774\ud2b8\uc5d0 \uae30\uc0ac\uc758 \ud615\ud0dc\ub85c \uac8c\uc7ac\ud558\ub294 \uae30\uc0ac\uad11\uace0\uc640 \ud30c\ud2b8\ub108 \uad11\uace0, \ub3d9\uc601\uc0c1 \uad11\uace0 \ub4f1 \ub9ce\uc740 \uc885\ub958 \uc911 \uae30\uc5c5\uc758 \ubaa9\uc801\uacfc \ud0c0\uac9f\uc5d0 \ub9de\ub294 \ud615\ud0dc\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"web-basic\">\uc6f9 \ub9c8\ucf00\ud305 \uae30\ucd08\uc9c0\uc2dd<\/h2>\n<p>\ub2e4\uc74c\uc73c\ub85c \uc6f9 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \uc0dd\uac01\ud574\ubd05\uc2dc\ub2e4. \uc6f9 \ub9c8\ucf00\ud305\uc740 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uc77c\ubd80\uc774\uc9c0\ub9cc \uc6f9 \ub9c8\ucf00\ud305\uc5d0\ub3c4 \ub9ce\uc740 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc6f9 \ub9c8\ucf00\ud305 \ud2b9\uc9d5<\/h3>\n<p>\uc6f9 \ub9c8\ucf00\ud305\uc740 \uc6f9\uc744 \ucd95\uc73c\ub85c \uc804\uac1c\ud558\uace0 \uc788\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9 \uc804\ubc18\uc744 \uc77c\uceeb\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ubaa9\uc801\uc740 \uace0\uac1d\uacfc \uc7ac\ubc29\ubb38\uc758 \ucd09\uc9c4, \uadf8\ub9ac\uace0 \uc790\ub8cc \uc694\uccad \ubc0f \uc0c1\ud488 \uad6c\uc785\uacfc \uac19\uc740 \ucee8\ubc84\uc804 \ud68d\ub4dd\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc2e0\uaddc \ubc29\ubb38\uacfc \uc7ac\ubc29\ubb38 \ucd09\uc9c4<\/li>\n<\/ul>\n<p>\uae30\uc5c5\uc740 SEO\uc640 \ub9ac\uc2a4\ud305 \uad11\uace0 \ub4f1\uc744 \ud1b5\ud574 \ud310\ub9e4\uc758 \uc2dc\uc791\uc774\ub77c \ud560 \uc218 \uc788\ub294 \uc6f9 \uc0ac\uc774\ud2b8\uc758 \ub178\ucd9c\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0, \uc0ac\uc774\ud2b8\uc758 \uc2e0\uaddc \ubc29\ubb38\uc790\uc640 \uc7ac\ubc29\ubb38\uc790 \uc218\ub97c \uc99d\uac00\uc2dc\ud0a4\ub294 \uac83\uc774 \ubaa9\uc801\uc785\ub2c8\ub2e4. \uc6f9 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \ubc29\ubb38\uc790 \uc218\uac00 \ubaa8\ub4e0 \uc218\uce58\uc758 \ubd84\ubaa8\uac00 \ub418\uae30 \ub54c\ubb38\uc5d0 \uc774\ub97c \uc99d\uac00\uc2dc\ud0a4\ub294 \uac83\uc774 \uae30\ubcf8\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ucee8\ubc84\uc804 \ud68d\ub4dd<\/li>\n<\/ul>\n<p>\uc6f9 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub97c \ub2e4\uc74c \ud504\ub85c\uc138\uc2a4\ub85c \uc774\ub3d9\uc2dc\ucf1c \ucee8\ubc84\uc804\uc744 \ud68d\ub4dd\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubc29\ubb38\uc790 \uc815\ubcf4\ub97c \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4. \ud604\uc7ac \uc6f9 \uc0ac\uc774\ud2b8\uc758 \ubb38\uc81c\uc810\uc744 \ud655\uc778\ud558\uace0 \uac1c\uc120\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud0c0\uac9f\uc73c\ub85c \uc0bc\ub294 \ucd5c\uc885 \ubaa9\ud45c\ub294 \u300c\uad6c\uc785\u300d\uc774\uc9c0\ub9cc, \uadf8 \uc804 \ub2e8\uacc4\uc5d0 \u300c\uc790\ub8cc \uccad\uad6c\u300d\u300c\ud68c\uc6d0 \ub4f1\ub85d\u300d \ub4f1\uc774 \uc788\uc5b4 \uac01\uac01\uc758 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub530\ub77c \uac8c\uc7ac\ud558\ub294 \ub0b4\uc6a9\uc744 \uac80\ud1a0\u30fb\uac1c\uc120\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc6f9 \ub9c8\ucf00\ud305 \ubc29\ubc95<\/h3>\n<p>\uc6f9 \ub9c8\ucf00\ud305\uc5d0\ub294 \ub9ce\uc740 \ubc29\ubc95\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc744 \uc911\uc2ec\uc73c\ub85c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>SEO<\/b><\/li>\n<\/ul>\n<p>SEO(Search Engine Optimization: \uac80\uc0c9\uc5d4\uc9c4 \ucd5c\uc801\ud654)\ub294 \uad6c\uae00\uacfc \uac19\uc740 \uac80\uc0c9 \uc5d4\uc9c4 \uc54c\uace0\ub9ac\uc998\uc5d0 \ub9de\uac8c \uc6f9 \uc0ac\uc774\ud2b8\ub97c \uc81c\uc791\ud558\uace0 \uac80\uc0c9 \uacb0\uacfc \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub418\ub3c4\ub85d \ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub2e8, \uac80\uc0c9 \uc54c\uace0\ub9ac\uc998\uc740 \ubd80\uc815\uae30\uc801\uc73c\ub85c \ubcc0\ud654\ub97c \ubc18\ubcf5\ud558\uace0 \uc788\uc73c\uba70 \uadf8 \ub0b4\uc6a9\uc740 \uacf5\uac1c\ub418\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \u300c\uc774\ub807\uac8c \ud558\uba74 \ubc18\ub4dc\uc2dc \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub41c\ub2e4\u300d\uc640 \uac19\uc740 \uc808\ub300\uc801\uc778 \uc804\ub7b5\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\ub9ac\uc2a4\ud305 \uad11\uace0<\/b><\/li>\n<\/ul>\n<p>\ub9ac\uc2a4\ud305 \uad11\uace0\ub3c4 \uac80\uc0c9 \uc5d4\uc9c4\uc744 \uc774\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \uad6c\uae00 \uad11\uace0\uac00 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4. \ud2b9\uc815 \uac80\uc0c9 \ud0a4\uc6cc\ub4dc\ub97c \uacbd\ub9e4 \uc785\ucc30\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790\uac00 \ud2b9\uc815 \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud558\uba74 \uad11\uace0\uac00 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad6c\uc870\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9ce\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uac80\uc0c9\ub418\uae30 \uc26c\uc6b4 \ud0a4\uc6cc\ub4dc\ub294 \uc778\uae30\uac00 \ub192\uace0, \uc785\ucc30 \ub2e8\uac00\uac00 \ub192\uc73c\uba70, \ub2e4\uc218 \ud0a4\uc6cc\ub4dc \uc870\ud569\uc73c\ub85c \uc785\ucc30\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>LPO<\/b><\/li>\n<\/ul>\n<p>\uc628\ub77c\uc778\uc0c1\uc5d0\uc11c \ub2e4\uc591\ud55c \uad11\uace0\uac00 \uc720\ub3c4\ud558\ub294 \ub79c\ub529 \ud398\uc774\uc9c0(LP)\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \ucee8\ubc84\uc804\uc744 \ub192\uc774\ub294 \ubc29\ubc95\uc774 LPO(Landing Page Optimization: \ub79c\ub529 \ud398\uc774\uc9c0 \ucd5c\uc801\ud654) \uc785\ub2c8\ub2e4. SEO\uc640 \ub9ac\uc2a4\ud305\uc774 \uc2e0\uaddc \uace0\uac1d \uc720\uc785\uc744 \ubaa9\uc801\uc73c\ub85c \ud55c\ub2e4\uba74, LPO\ub294 \uc0ac\uc6a9\uc790\ub97c \ub2e4\uc74c \ud504\ub85c\uc138\uc2a4\ub85c \uc720\ub3c4\ub97c \ubaa9\uc801\uc73c\ub85c \ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><b>\ubc29\ubb38\uc790 \ubd84\uc11d<\/b><\/li>\n<\/ul>\n<p>\uc5b4\ub5a0\ud55c \ub9c8\ucf00\ud305 \ubc29\ubc95\uc774\ub77c\ub3c4 \uadf8 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uace0 \ud3c9\uac00\ud568\uc73c\ub85c \ub2e4\uc74c \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ud45c\uc801\uc778 \ubc29\ubc95\uc73c\ub85c \ubc29\ubb38\uc790 \ubd84\uc11d\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc6f9 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub290 \uacf3\uc744 \uac70\uccd0 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud588\ub294\uac00, \uc21c \ubc29\ubb38\uc790 \uc218, \ud398\uc774\uc9c0 \ubdf0\uc640 \uccb4\ub958 \uc2dc\uac04 \ub4f1\uc744 \uc0c1\uc138\ud558\uac8c \uce21\uc815\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uc0ac\uc774\ud2b8 \ub0b4 \uac01 \uc694\uc18c\ub97c \uac1c\uc120\ud558\uace0 \uc218\uce58\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"digital-era\">\ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\uc11c \ub9c8\ucf00\ud305\uc5d0 \ud544\uc694\ud55c \uac83\uc740?<\/h2>\n<p>\uc6f9 \ub9c8\ucf00\ud305\uc744 \ud3ec\ud568\ud558\uc5ec \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \uadf8 \ub300\uc0c1\uc778 \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \ub300\ubd80\ubd84\uc774 \uc218\uce58\ud654\ub418\uc5b4 \uce21\uc815\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \ud070 \ud2b9\uc9d5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \uac1d\uad00\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uace0 \ub2e4\uc74c \uacc4\ud68d\uc5d0 \ubc18\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\ub78c\uc758 \ud589\ub3d9\uc5d0\ub294 \ubc18\ub4dc\uc2dc \u300c\uc65c \uadf8\ub7ec\ud55c \ud589\ub3d9\uc744 \ud588\ub294\uac00\u300d\uc640 \uac19\uc740 \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, B2C \uc601\uc5ed\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \uacbd\ud5a5\uc774 \ub69c\ub837\ud558\uace0 \ud488\uc9c8\uacfc \uac00\uaca9\uc740 \ubb3c\ub860 \uc18c\ube44\uc790\uc758 \uc0c1\ud669\uacfc \uc2ec\ub9ac\uac00 \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ud070 \uc601\ud5a5\uc744 \ub07c\uce69\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ubbc0\ub85c CRM, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uacfc \uac19\uc740 \ud234\uc744 \ud65c\uc6a9\ud558\uc5ec \uc218\uce58\ud654\ud558\uae30 \uc5b4\ub824\uc6b4 \uc18c\ube44\uc790 \uc2ec\ub9ac \uc0c1\ud0dc\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"method\">\uc774 \uc2dc\ub300\uc5d0 \ub9de\ub294 \ubc29\ubc95\uc73c\ub85c \uc804\ud658\uc744<\/h2>\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \uc774\ubbf8 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc788\uc5b4 \ud544\uc218\uc801\uc778 \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubb3c\ub860, \ub514\uc9c0\ud138 \uc0c1\uc758 \uc218\uce58\uc5d0 \ub530\ub77c \ubaa8\ub4e0 \uc804\ub7b5\uc774 \uc6d0\ud65c\ud558\uac8c \ub3cc\uc544\uac00\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098, B2B\uc640 B2C \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc740 \ud06c\uac8c \ubcc0\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4. \uacfc\uac70\uc758 \ubc29\ubc95\ub9cc\uc744 \uace0\uc9d1\ud558\ub294 \uac83\uc740 \uc2dc\ub300 \ud750\ub984\uc5d0 \ub9de\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc790\uc0ac\uc758 \uc0c1\ud669\uc744 \uc815\ubc00\ud558\uac8c \ud30c\uc545\ud558\uace0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub3c4\uc785\uc744 \uac80\ud1a0\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305\uc740 \ube44\uc2b7\ud55c \ub2e8\uc5b4\uc9c0\ub9cc \uac01\uac01 \ud3ec\ud568\ud558\ub294 \ub300\uc0c1\uacfc \ubc94\uc704, \uc0ac\uc6a9 \ubc29\ubc95\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305\uc758 \ud2b9\uc9d5 \ubc0f \uad6c\uccb4\uc801\uc778 \uc0ac\uc6a9 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ubaa9\ucc28 \ub514\uc9c0\ud138 \uc601\uc5ed\uc758 \ub9c8\ucf00\ud305 \ubc29\ubc95 2\uac00\uc9c0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[85],"coauthors":[8],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305, \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740- \uc138\uc77c\uc988\ud3ec\uc2a4 Salesforce<\/title>\n<meta name=\"description\" content=\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud560\uae4c\uc694? \uac80\uc0c9 \uc5d4\uc9c4(SEO), \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub4f1 \uc8fc\uc694 \ucc44\ub110\ubcc4 \ud2b9\uc9d5\uacfc \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd \ubc29\ubc95\uc744 \ucd1d\uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ud575\uc2ec \ub178\ud558\uc6b0\ub97c \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305 \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740?\" \/>\n<meta property=\"og:description\" content=\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud560\uae4c\uc694? \uac80\uc0c9 \uc5d4\uc9c4(SEO), \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub4f1 \uc8fc\uc694 \ucc44\ub110\ubcc4 \ud2b9\uc9d5\uacfc \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd \ubc29\ubc95\uc744 \ucd1d\uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ud575\uc2ec \ub178\ud558\uc6b0\ub97c \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:31:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T23:07:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305 \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740?\",\"datePublished\":\"2025-11-12T20:31:02+00:00\",\"dateModified\":\"2025-11-26T23:07:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/\"},\"wordCount\":40,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/\",\"name\":\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305, \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740- \uc138\uc77c\uc988\ud3ec\uc2a4 Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg\",\"datePublished\":\"2025-11-12T20:31:02+00:00\",\"dateModified\":\"2025-11-26T23:07:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud560\uae4c\uc694? \uac80\uc0c9 \uc5d4\uc9c4(SEO), \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub4f1 \uc8fc\uc694 \ucc44\ub110\ubcc4 \ud2b9\uc9d5\uacfc \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd \ubc29\ubc95\uc744 \ucd1d\uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ud575\uc2ec \ub178\ud558\uc6b0\ub97c \ud655\uc778\ud558\uc138\uc694.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg\",\"width\":640,\"height\":360,\"caption\":\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305 \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305, \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740- \uc138\uc77c\uc988\ud3ec\uc2a4 Salesforce","description":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud560\uae4c\uc694? \uac80\uc0c9 \uc5d4\uc9c4(SEO), \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub4f1 \uc8fc\uc694 \ucc44\ub110\ubcc4 \ud2b9\uc9d5\uacfc \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd \ubc29\ubc95\uc744 \ucd1d\uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ud575\uc2ec \ub178\ud558\uc6b0\ub97c \ud655\uc778\ud558\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305 \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740?","og_description":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud560\uae4c\uc694? \uac80\uc0c9 \uc5d4\uc9c4(SEO), \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub4f1 \uc8fc\uc694 \ucc44\ub110\ubcc4 \ud2b9\uc9d5\uacfc \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd \ubc29\ubc95\uc744 \ucd1d\uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ud575\uc2ec \ub178\ud558\uc6b0\ub97c \ud655\uc778\ud558\uc138\uc694.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:31:02+00:00","article_modified_time":"2025-11-26T23:07:08+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg","type":"image\/jpeg"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305 \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740?","datePublished":"2025-11-12T20:31:02+00:00","dateModified":"2025-11-26T23:07:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/"},"wordCount":40,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/","name":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305, \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740- \uc138\uc77c\uc988\ud3ec\uc2a4 Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg","datePublished":"2025-11-12T20:31:02+00:00","dateModified":"2025-11-26T23:07:08+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud560\uae4c\uc694? \uac80\uc0c9 \uc5d4\uc9c4(SEO), \uc18c\uc15c \ubbf8\ub514\uc5b4, \uc774\uba54\uc77c \ub4f1 \uc8fc\uc694 \ucc44\ub110\ubcc4 \ud2b9\uc9d5\uacfc \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd \ubc29\ubc95\uc744 \ucd1d\uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \ubcc0\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ud575\uc2ec \ub178\ud558\uc6b0\ub97c \ud655\uc778\ud558\uc138\uc694.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg","width":640,"height":360,"caption":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc6f9 \ub9c8\ucf00\ud305 \uadf8 \uad6c\uccb4\uc801\uc778 \ub0b4\uc6a9\uc740?"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/degital-marketing.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=840"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/840\/revisions"}],"predecessor-version":[{"id":1516,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/840\/revisions\/1516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/839"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=840"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=840"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=840"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}