{"id":850,"date":"2021-04-15T20:31:00","date_gmt":"2025-11-12T20:31:06","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=850"},"modified":"2025-12-26T20:32:48","modified_gmt":"2025-12-26T11:32:48","slug":"forecasting-sales","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/forecasting-sales\/","title":{"rendered":"\uc815\ubc00\ub3c4 \ub192\uc740 \ub9e4\ucd9c \uc608\uce21 \ubc29\ubc95"},"content":{"rendered":"<p>\ub9e4\ucd9c \uc608\uce21\uc740 \uc601\uc5c5 \ubd80\uc11c\ub294 \ubb3c\ub860 \uacbd\uc601\uc0c1\uc5d0\uc11c\ub3c4 \uc911\uc694\ud55c \uc9c0\ud45c\uc774\uc9c0\ub9cc, \uc815\ud655\ud558\uac8c \uc0b0\ucd9c\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c \uc608\uce21\uc758 \uc815\ubc00\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \uc774 \uae00\uc5d0\uc11c\ub294 \ub9e4\ucd9c \uc608\uce21\uc758 \uae30\ubcf8 \uac1c\ub150\uacfc \ub9e4\ucd9c \uc608\uce21\uc744 \uc124\uacc4\ud558\ub294 \ubc29\ubc95, \uc815\ubc00\ub3c4\uac00 \ub192\uc740 \uc608\uce21\uc744 \uc704\ud55c \uc911\uc694 \ud3ec\uc778\ud2b8\ub97c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h1>\ubaa9\ucc28<\/h1>\n<p><a href=\"#what-is\">\ub9e4\ucd9c \uc608\uce21\uc774\ub780?<\/a><\/p>\n<p><a href=\"#how-to\">\uc601\uc5c5 \ud30c\uc774\ud504 \ub77c\uc778\uc73c\ub85c \ub9e4\ucd9c \uc608\uce21\uc744 \ud558\ub294 \ubc29\ubc95<\/a><\/p>\n<p><a href=\"#bad-impact\">\ubd80\uc815\ud655\ud55c \ub9e4\ucd9c \uc608\uce21\uc774 \uac00\uc838\uc624\ub294 \uc545\uc601\ud5a5<\/a><\/p>\n<p><a href=\"#precision\">\ub9e4\ucd9c \uc608\uce21\uc758 \uc815\ubc00\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294?<\/a><\/p>\n<p><a href=\"#good-impact\">\uc815\ud655\ud55c \uc608\uce21\uc740 \uc6d0\ud65c\ud55c \uacbd\uc601\uc73c\ub85c \uc774\uc5b4\uc9c4\ub2e4<\/a><\/p>\n<h2 id=\"what-is\">\ub9e4\ucd9c \uc608\uce21\uc774\ub780?<\/h2>\n<p>\uc601\uc5c5 \ud604\uc7a5\uc5d0\uc11c \ub9e4\ucd9c \uc608\uce21\uc740 \uc911\uc694\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00, \uadf8 \uc218\uce58\ub97c \ubc14\ud0d5\uc73c\ub85c \uae30\uc5c5 \uc804\uccb4\uc758 \uc608\uc0b0\uc744 \uacc4\ud68d\ud558\uace0, \uac01 \ubd80\uc11c\uc5d0 \ubd84\ubc30\ud574\uc57c \ud558\ubbc0\ub85c \uacbd\uc601\uc5d0 \uc788\uc5b4 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uc608\uce21\uacfc \uc2e4\uc81c \ub9e4\ucd9c\uc758 \ucc28\uc774\uac00 \ud06c\uba74 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ud1b5 \uae30\uc5c5\uc740 \u300c\uc804\ub144\ub3c4\uc640 \ube44\uc2b7\ud558\uac8c \uc62c\ud574\ub294 \uc774 \uc815\ub3c4\uc77c \uac83\uc774\ub2e4\u300d\uc640 \uac19\uc774 \uacfc\uac70\uc758 \uc218\uce58\uc5d0\ub9cc \uc758\uc9c0\ud558\uc5ec \ub9e4\ucd9c \uc608\uce21\uc744 \ud558\ub294 \uacbd\uc6b0\ub3c4 \ub2e4\uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \uc815\ud655\ud55c \ub9e4\ucd9c \uc608\uce21\uc774\ub77c\uace0 \ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ub9e4\ucd9c \uc608\uce21\uc740 \ub9e4\ucd9c \ubaa9\ud45c\uc640\ub294 \ub2e4\ub974\ub2e4<\/h3>\n<p>\ub9e4\ucd9c \uc608\uce21\uacfc \ub9e4\ucd9c \ubaa9\ud45c\ub294 \ud63c\ub3d9\ud558\uae30 \uc27d\uc9c0\ub9cc \ub2e4\ub978 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9e4\ucd9c \ubaa9\ud45c\ub294 \uc5b4\ub514\uae4c\uc9c0\ub098 \u300c\ubaa9\ud45c\uce58\u300d\uc774\uace0, \ubaa9\ud45c\ub85c \uac00\ub294 \ub3c4\ub2ec\uc810\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \u300c\ub0b4\ub144\ub3c4 \uc778\uc7ac \ud655\ubcf4\ub97c \uc704\ud574 \uc774\ub9cc\ud07c \uc608\uc0b0\uc774 \ud544\uc694\ud558\ub2e4\u300d \u300c\uc0dd\uc0b0 \ub77c\uc778\uc758 \ud655\uc7a5\uc744 \uc704\ud574 \ub2e4\uc74c \ubd84\uae30\uc5d0 \uc774\ub9cc\ud07c \uc774\uc775\uc744 \uc62c\ub824\uc57c \ud55c\ub2e4\u300d\uc640 \uac19\uc774 \uacbd\uc601 \uad6c\uc0c1\uacfc \uacc4\ud68d\uc5d0\uc11c \ub098\uc624\ub294 \uc218\uce58\uc785\ub2c8\ub2e4. \uc774 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc5c6\ub2e4\uba74 \uae30\uc5c5\uc740 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \uacc4\ud68d\uc744 \uc218\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74, \ub9e4\ucd9c \uc608\uce21\uc740 \ub2e4\uc591\ud55c \uc885\ub958\uc758 \ub370\uc774\ud130\ub97c \uc815\ubc00\ud558\uac8c \ubd84\uc11d\ud558\uc5ec \uac1d\uad00\uc801\uc73c\ub85c \uc0b0\ucd9c\ud55c \uac83\uc785\ub2c8\ub2e4. \uc5b4\ub514\uae4c\uc9c0\ub098 \uc218\uce58 \uc608\uce21\uc774\uae30 \ub54c\ubb38\uc5d0 \uc8fc\uad00\uc801 \uad00\uce21\uc774 \ub4e4\uc5b4\uac08 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c, \uc774\ub7ec\ud55c \u300c\uc0ac\uc801\uc778 \uac10\uc815\u300d\uc774 \uac1c\uc785\uc774 \ub41c\ub2e4\uba74 \ubd80\uc815\ud655\ud55c \uc608\uce21\uc774 \ub418\uace0, \uacbd\uc601 \ud310\ub2e8\uc774 \uc81c\ub300\ub85c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc544 \uc8fc\uc758\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3>\ub9e4\ucd9c \uc608\uce21\uc758 \uc0b0\ucd9c\uc5d0 \ud544\uc694\ud55c \uc815\ubcf4<\/h3>\n<p>\ub9e4\ucd9c \uc608\uce21\uc744 \uc0b0\ucd9c\ud560 \ub54c, \uc5b4\ub5a4 \ub370\uc774\ud130\uac00 \ud544\uc694\ud560\uae4c\uc694? \ucde8\uae09 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc758 \ud2b9\uc131\uc5d0 \ub530\ub77c \ub2e4\uc18c \ucc28\uc774\uac00 \uc788\uc73c\ub098, \ub300\ubd80\ubd84 \ub2e4\uc74c\uacfc \uac19\uc740 \uc815\ubcf4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub9ac\ub4dc\uc758 \uacc4\uc57d \uc131\uc0ac \ube44\uc728(CVR)<\/li>\n<li>\uc0c1\ub2f4 \uae30\uac04<\/li>\n<li>\uc6d4 \ub2e8\uc704, 4\ubd84\uae30 \ub2e8\uc704 \ub4f1 \uc77c\uc815 \uae30\uac04 \ub0b4 \ub9e4\ucd9c \uc2e4\uc801<\/li>\n<li>\uc0c1\ud488\ubcc4 \ub9e4\ucd9c \uc2e4\uc801<\/li>\n<li>\ud604\uc7ac \uc548\uac74 \uc218<\/li>\n<li>\ud3c9\uade0 \uc131\uc7a5\ub960<\/li>\n<\/ul>\n<p>\uc0c1\ud488\uc774 \ud55c \ubc88 \ud314\uace0 \ub05d\ub098\ub294 \uc81c\ud488\uc774 \uc544\ub2c8\ub77c \uad6c\ub3c5\ud615 \ubaa8\ub378\uacfc \uac19\uc774 \uc9c0\uc18d\ud574\uc11c \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4\ub77c\uba74 \uc774 \uc678\uc5d0\ub3c4 \u300c\uacc4\uc57d \uae30\uac04\u300d \u300c\uac31\uc2e0\uc728\u300d \u300c\ud574\uc57d\ub960\u300d\uacfc \uac19\uc740 \uc815\ubcf4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc815\ubcf4\uac00 \ub9ce\uc744\uc218\ub85d \uc608\uce21 \uc815\ubc00\ub3c4\uac00 \ub192\uc544\uc9c0\uc9c0\ub9cc \uc911\uc694\ud558\uc9c0 \uc54a\uc740 \uc815\ubcf4\uae4c\uc9c0 \ub4e4\uc5b4\uac00 \uc788\uc5b4 \uc815\ubc00\ub3c4\uac00 \ub0ae\uc544\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0ac \ub9e4\ucd9c \uc608\uce21\uc5d0 \uc788\uc5b4 \uc911\uc694\ud55c \uac83\uc740 \uc9c0\ud45c\uac00 \ub418\ub294 \ubb34\uc5b8\uac00\ub97c \uc815\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/p>\n<h3>\ub370\uc774\ud130 \uc815\ubc00\ub3c4\uac00 \uc608\uce21\uc758 \uc815\ubc00\ub3c4\ub97c \uacb0\uc815\ud55c\ub2e4<\/h3>\n<p>\ub9e4\ucd9c \uc608\uce21\uc5d0 \uc0ac\uc6a9\ub418\ub294 \ub370\uc774\ud130\ub294 \uc815\ud655\uc131\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \u300c\ub2e4\uc74c \ub2ec A\uc0ac\uc758 \ubc1c\uc8fc \uae08\uc561\uc740 \ub300\ub7b5 \uc774 \uc815\ub3c4\uaca0\uc9c0\u300d \ub4f1\uacfc \uac19\uc774 \uc9c1\uac10\uc5d0 \uc758\uc874\ud55c \ub370\uc774\ud130\ub294 \uc815\ud655\ud55c \ub370\uc774\ud130\ub77c\uace0 \ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \u300c\ub300\ucda9 4,000\ub9cc\uc6d0\u300d\uacfc \uac19\uc774 \ub300\ub7b5\uc801\uc778 \uc22b\uc790\ub3c4 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uacac\uc801\uc11c\uc640 \uacc4\uc57d\uc11c\ub97c \ucc38\uc870\ud55c \uc815\ud655\ud55c \uc22b\uc790\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc73c\uba74 \uc608\uce21\uc758 \uc815\ubc00\ub3c4\uac00 \ub0b4\ub824\uac11\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uc2e0 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \ud604\uc7a5\uc5d0\uc11c\ub294 \uc0c1\ub2f4 \ud558\ub098\uc5d0\ub3c4 \uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\uc591\ud558\uac8c \ubcc0\ud654\ud569\ub2c8\ub2e4. \uc2dc\uac04\uc774 \uc624\ub798 \uac78\ub9b4 \uac83\uc73c\ub85c \uc0dd\uac01\ud588\ub358 \uc0c1\ub2f4\uc774 \uac11\uc790\uae30 \uc9c4\uc804\ub418\uac70\ub098, \uac70\uc758 \ud655\uc2e4\ud558\ub2e4\uace0 \uc0dd\uac01\ud588\ub358 \uacc4\uc57d\uc774 \uc5b4\ub5a0\ud55c \uc0ac\uc815\uc73c\ub85c \ub4a4\ub85c \ubbf8\ub904\uc9c0\ub294 \ub4f1\uc758 \ubcc0\ud654\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ube60\ub974\uac8c \ubc18\uc601\ud55c\ub2e4\uba70 \ub9e4\ucd9c \uc608\uce21\uc758 \uc815\ubc00\ub3c4\uac00 \ub9e4\uc6b0 \ub192\uc544\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"how-to\">\uc601\uc5c5 \ud30c\uc774\ud504 \ub77c\uc778\uc73c\ub85c \ub9e4\ucd9c \uc608\uce21\uc744 \ud558\ub294 \ubc29\ubc95<\/h2>\n<p>\ub9e4\ucd9c \uc608\uce21\uc744 \ud558\ub294 \ubc29\ubc95\uc740 \uba87 \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc5d0 \ub530\ub77c \ud639\uc740 \ucde8\uae09 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc758 \ud2b9\uc131\uc5d0 \ub530\ub77c \uc801\uc808\ud55c \ubc29\ubc95\uc774 \ub2e4\ub985\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uacfc\uac70\uc758 \uc2e4\uc801\uc744 \ubc14\ud0d5\uc73c\ub85c \uc0b0\ucd9c\ud558\ub294 \ubc29\ubc95\uc774 \ubcf4\ud1b5\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc804\ub144 \ub3d9\uc6d4\uc758 \uc2e4\uc801\uc744 \ub2e8\uc21c \ube44\uad50\ud558\ub294 \ubc29\ubc95\uc740 \ub2e8\uc21c\ud558\uae30 \ub54c\ubb38\uc5d0 \uc790\uc0ac\uc758 \uc131\uc7a5\ub960 \ubc0f \uc2dc\uc7a5\uc758 \ud655\ub300\uc728 \ub4f1\uc744 \uace0\ub824\ud560 \uacbd\uc6b0 \ubcf4\ub2e4 \uc815\ubc00\ud55c \uc608\uce21\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e8, \uacfc\uac70 \uc2e4\uc801\uacfc\uc758 \ube44\uad50\ub294 \uc2e4\uc801\uc774 \uc5c6\ub294 \uc2e0\uaddc \uc0ac\uc5c5\uc758 \uc608\uce21\uc5d0\ub294 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uace0 \uc2dc\uc7a5\uc758 \uc0c1\ud669\uc774 \ud06c\uac8c \ubcc0\ud654\ub294 \uacbd\uc6b0\uc5d0\ub294 \ub300\uc751\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub54c \ud55c\uce35 \ub354 \uc815\ubc00\ud55c \uc608\uce21\uc774 \uac00\ub2a5\ud55c \ubc29\ubc95\uc73c\ub85c \uc601\uc5c5 \ud30c\uc774\ud504 \ub77c\uc778\uc744 \uc774\uc6a9\ud55c \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc601\uc5c5 \ud30c\uc774\ud504 \ub77c\uc778\uc5d0\uc11c \uc608\uce21\uce58\ub97c \uc0b0\ucd9c<\/h3>\n<p>\uc601\uc5c5 \ud65c\ub3d9 \ud504\ub85c\uc138\uc2a4\ub97c \ud55c \ub2e8\uacc4\uc529 \uac00\uc2dc\ud654\ud558\ub294 \uc601\uc5c5 \ud30c\uc774\ud504 \ub77c\uc778\uc740 \uac01 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c\uc758 \uc2e4\uc801\uc744 \uc218\uce58\ud654\ud558\uace0, \uac01 \ud504\ub85c\uc138\uc2a4\uc758 \ud1b5\uacfc\uc728 \ubc0f \ub2e4\uc74c \ub2e8\uacc4\uc5d0 \ub098\uc544\uac00\uae30\uae4c\uc9c0 \uac78\ub9b0 \uc2dc\uac04 \ub4f1\uc73c\ub85c\ubd80\ud130 \ub9e4\ucd9c \uc608\uce21\uc744 \uc0b0\ucd9c\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \ud68d\ub4dd\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc0c1\ub2f4\uc744 \ud1b5\ud574 \ucd5c\uc885 \uacc4\uc57d \uc131\uc0ac\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \u300c\ucd5c\ucd08 \ubc29\ubb38 \u2192 \uccad\ucde8 \u2192 \uc81c\uc548 \u2192 \uacac\uc801 \u2192 \uc218\uc8fc\u300d\uc640 \uac19\uc740 \ud504\ub85c\uc138\uc2a4\ub97c \ubc1f\uc2b5\ub2c8\ub2e4. \uacbd\uc6b0\uc5d0 \ub530\ub77c \uc7a0\uc7ac \uace0\uac1d \ud68d\ub4dd\uc758 \uc804 \ub2e8\uacc4\uc5d0 \uc804\ud654 \uc57d\uc18d \ubc0f \uba54\uc77c \uc804\uc1a1 \ud504\ub85c\uc138\uc2a4\ub97c \ud3ec\ud568\uc2dc\ucf1c\ub3c4 \uc88b\uc9c0\ub9cc \uc22b\uc790\ub85c \ud45c\uae30\ud560 \uc218 \uc788\ub294 \ud504\ub85c\uc138\uc2a4\ub9cc\uc744 \ud3ec\ud568\ud558\ub294 \uac8c \ud3ec\uc778\ud2b8\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \ub2e4\uc74c, \uac01\uac01\uc758 \ud504\ub85c\uc138\uc2a4 \ud1b5\uacfc\uc728\uacfc \uc18c\uc694 \uae30\uac04\uc744 \uc2e4\uc801\uc5d0\uc11c \uc0b0\ucd9c\ud569\ub2c8\ub2e4. \uc774\ub54c \ubc29\ubb38 \uc218 \ubc0f \uc81c\uc548 \uc218\ub97c \ubc18\uc601\ud558\uc5ec \ucd5c\uc885\uc801\uc73c\ub85c \uba87 \uac74\uc758 \uacc4\uc57d\uc744 \ub538 \uc218 \uc788\uc744\uc9c0\ub97c \uc0b0\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-sales-forecasting.jpg?strip=all&#038;quality=95\" alt=\"\uc601\uc5c5 \ud30c\uc774\ud504 \ub77c\uc778\uc744 \ud1b5\ud55c \ub9e4\ucd9c \uc608\uce21\" \/><\/p>\n<h2 id=\"bad-impact\">\ubd80\uc815\ud655\ud55c \ub9e4\ucd9c \uc608\uce21\uc774 \uac00\uc838\uc624\ub294 \uc545\uc601\ud5a5<\/h2>\n<p>\uc601\uc5c5 \ubd80\uc11c\ub294 \ub9e4\ucd9c \uc608\uce21 \ubcf4\ub2e4 \ub9e4\ucd9c \ubaa9\ud45c\ub97c \ub354 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \u300c\uc774\ubc88 \ub2ec \ub9e4\ucd9c\uc774 \uc88b\uc9c0 \uc54a\ub354\ub77c\ub3c4 \uadf8\ub9cc\ud07c \ub2e4\uc74c \ub2ec\uc5d0 \ubc8c\uba74 \ub3fc\u300d\ub77c\uace0 \uc0dd\uac01\ud558\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub3c4 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud655\uc2e4\ud788 \uc601\uc5c5 \uc2e4\uc801\ub9cc\uc73c\ub85c \ubcf4\uba74 \uacb0\uc0b0 \uacb0\uacfc\ub294 \ub9de\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc774\ub7ec\ud55c \ud0dc\ub3c4\ub85c \ub9e4\ucd9c \uc608\uce21\uc744 \uc18c\ud640\ud788 \ud558\uba74 \ubaa8\ub974\ub294 \uc0ac\uc774\uc5d0 \uae30\uc5c5 \uc190\uc2e4\uc774 \uc77c\uc5b4\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub300\ud45c\uc801\uc778 \uc608\uc2dc \uba87 \uac00\uc9c0\ub97c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc798\ubabb\ub41c \ub9e4\ucd9c \uc608\uce21\uc740 \ube44\uc6a9\uc744 \ubc1c\uc0dd\uc2dc\ud0a8\ub2e4<\/h3>\n<p>\uc5b8\uc81c, \uc5bc\ub9c8\uc758 \ub9e4\ucd9c\uc744 \uae30\ub300\ud560 \uc218 \uc788\ub294 \uac00\uc640 \uac19\uc740 \ub9e4\ucd9c \uc608\uce21\uc740 \uc81c\uc870\uc5c5\uc740 \ubb3c\ub860 \uc2dc\uc2a4\ud15c\uacfc \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac1c\ubc1c \ub4f1 \u300c\ubb34\uc5b8\uac00\ub97c \ub9cc\ub4dc\ub294 \uac83\u300d\uc744 \ud558\ub294 \uae30\uc5c5\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc5b8\uc81c \uc5bc\ub9c8\ub9cc\ud07c \ubc1c\uc8fc\uac00 \uc62c\uc9c0 \uc608\uce21\ud558\uc5ec \uc0dd\uc0b0\u30fb\uac1c\ubc1c \uacc4\ud68d\uc744 \uc138\uc6cc\uc57c \uacc4\uc57d \uc131\uc0ac\uc640 \ub3d9\uc2dc\uc5d0 \uc791\uc5c5\uc744 \uc900\ube44\ud569\ub2c8\ub2e4. \ubc1c\uc8fc \uc2dc\uae30\uac00 \uc5f0\uae30\ub420 \uacbd\uc6b0 \uc900\ube44\ud55c \uc6d0\uc7ac\ub8cc\uc640 \uc790\uc7ac\ub294 \ub2f9\ubd84\uac04 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\ub294 \uc7ac\uace0\uac00 \ub418\uc5b4 \ubc84\ub9bd\ub2c8\ub2e4. \ub610\ud55c, \uc77c\uc744 \uc9c4\ud589\ud558\ub294 \uc2e4\ubb34\uc790\uc5d0\uac8c \u300c\uc77c\uc774 \uc5c6\ub2e4\u300d\uc640 \uac19\uc740 \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub54c \uae08\uc735 \uae30\uad00\uc5d0\uc11c \ube4c\ub9b0 \uc790\uae08\uc774 \uc788\ub294 \uacbd\uc6b0 \uc190\uc2e4\uc740 \ub354 \ub9c9\ub300\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc218\uc8fc \uc2dc\uae30\uc5d0 \ubb34\ub9ac\uac00 \ubc1c\uc0dd\ud55c\ub2e4<\/h3>\n<p>\ub9e4\ucd9c \uc608\uce21\uc774 \ub69c\ub837\ud558\uc9c0 \uc54a\uc544 \ubb34\ub9ac\ud55c \ubaa9\ud45c \uc124\uc815\uc744 \ud558\uac8c \ub418\uba74 \u300c\ub2e4\uc74c \ub2ec \uc218\uc8fc\uc5d0 \ub9de\ucdb0 \uc8fc\ubb38\uc744 \uc55e\ub2f9\uae38 \uc218 \uc5c6\uc744\uae4c?\u300d\uc640 \uac19\uc740 \ubc29\ubc95\uc73c\ub85c \uc2e4\uc801 \uc22b\uc790\ub97c \ub9de\ucd94\ub824 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc218\uc8fc \uacc4\uc57d\uc740 \uace0\uac1d \uce21\uc5d0\uc11c\ub3c4 \ube44\uc6a9 \ubd84\ubc30\ub97c \uc0dd\uac01\ud558\uace0 \ubc1c\uc8fc \uc2dc\uae30\ub97c \uc815\ud558\uae30 \ub54c\ubb38\uc5d0 \uc8fc\ubb38 \uc2dc\uae30\ub97c \ub2a6\ucd94\ub294 \ub4f1\uc758 \ubc29\ubc95\uc740 \uac00\ub2a5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \uac00\ub2a5\ud558\ub354\ub77c\ub3c4 \uace0\uac1d\uc5d0 \uc88b\uc9c0 \uc54a\uc740 \uc778\uc0c1\uc744 \uc8fc\uace0 \uacb0\uad6d \u300c\ube5a\u300d\uc744 \ub9cc\ub4e0 \uac83\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub807\uac8c \uc2e4\uc801 \uc22b\uc790\ub97c \ub9de\ucd94\uae30 \uc704\ud55c \ubb34\ub9ac\ud55c \uc0c1\ud669\uc740 \ubd80\uc815\ud655\ud55c \ub9e4\ucd9c \uc608\uce21\uacfc \uc798\ubabb\ub41c \ubaa9\ud45c \uc124\uc815\uc5d0 \uc788\ub2e4\ub294 \uac83\uc744 \uae30\uc5b5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3>\ud300\ub0b4\uc5d0\uc11c\uc758 \uc815\ubcf4 \ubd88\ud22c\uba85\ud654<\/h3>\n<p>\uc55e\uc11c \uc18c\uac1c\ud55c \u300c\uc218\uc8fc \ub2f9\uae30\uae30\u300d\uac00 \uc77c\uc0c1\ud654\ub418\uba74 \u300c\uc218\uc8fc\uac00 \uacb0\uc815\ub418\uc5b4 \uc788\ub2e4\uba74, \uc870\uae08 \ub354 \ube68\ub9ac \uc218\uc8fc\ud560 \uc218 \uc5c6\uc744\uae4c?\u300d \ub4f1\uacfc \uac19\uc774 \ub2f4\ub2f9\uc790\uac00 \uc218\uc8fc \uc815\ubcf4\ub97c \ubbf8\ub9ac \uacf5\uc720\ud558\uc9c0 \uc54a\ub294 \uc0c1\ud669\uc774 \uc77c\uc5b4\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uace0\uac1d\uc774 \uc218\uac1c\uc6d4 \uc804\ubd80\ud130 \uc218\uc8fc \uc774\uc57c\uae30\ub97c \ud558\uace0 \uc788\uc74c\uc5d0\ub3c4 \uadf8 \uc815\ubcf4\ub97c \ub9e4\ub2c8\uc800\ub098 \ud300\uc5d0 \ubcf4\uace0\ud558\uc9c0 \uc54a\ub294 \ucf00\uc774\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n<p>\u300c\uc218\uc8fc \uc5f0\uae30\uc640 \uc2e4\uc8fc\ubcf4\ub2e4 \ub098\uc740 \uc0c1\ud669 \uc544\ub2cc\uac00\u300d\ub77c\uace0 \uc0dd\uac01\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc774\ub7ec\ud55c \ud589\uc704 \uc790\uccb4\uac00 \ub9e4\ucd9c \uc608\uce21\uc758 \uc815\ubc00\ub3c4\ub97c \ub0ae\ucd94\ub294 \uc694\uc18c\uac00 \ub429\ub2c8\ub2e4. \uc560\ub9e4\ud55c \uc608\uce21\uc73c\ub85c \uc778\ud574 \uc5c5\ubb34\uc5d0 \ubb38\uc81c\uac00 \uc0dd\uae30\uba70 \ub9e4\ucd9c \uc608\uce21\uc758 \uc815\ubc00\ub3c4\uac00 \ub5a8\uc5b4\uc9c0\ub294 \uc545\uc21c\ud658\uc774 \ubc18\ubcf5\ub429\ub2c8\ub2e4. \ud300\uc758 \ubd84\uc704\uae30\uc640 \ud300\uc6d0\uacfc\uc758 \uc2e0\ub8b0\ub3c4 \uce21\uba74\uc5d0\uc11c\ub3c4 \uc88b\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"precision\">\ub9e4\ucd9c \uc608\uce21\uc758 \uc815\ubc00\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294?<\/h2>\n<p>\ub9e4\ucd9c \uc608\uce21\uc758 \uc815\ubc00\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \uc815\ud655\ud55c \uc22b\uc790\ub97c \ud655\uc778\ud558\ub294 \uac83\uc774 \uc6b0\uc120\uc785\ub2c8\ub2e4. \uc774 \uc678\uc5d0\ub3c4 \ub9e4\ucd9c \uc608\uce21\uc758 \uc815\ubc00\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \uc8fc\uc758\ud574\uc57c \ud560 \uba87 \uac00\uc9c0 \ud3ec\uc778\ud2b8\ub97c \uc774\uc81c\ubd80\ud130 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uba64\ubc84\uac00 \ube44\uc6a9 \uc758\uc2dd\uc744 \uac16\uae30<\/h3>\n<p>\ubaa8\ud638\ud55c \ub9e4\ucd9c \uc608\uce21\uc740 \ube44\uc6a9 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubd80\uc11c\uc758 \uba64\ubc84 \uc804\uc6d0\uc774 \ucda9\ubd84\ud788 \uc778\uc2dd\ud574\uc57c \ud558\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4. \uacbd\uc6b0\uc5d0 \ub530\ub77c \uc0ac\ub0b4 \uad50\uc721\ub3c4 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c \uc0c1\ud669\uc744 \ud1b5\ud574 \uc5bc\ub9c8\ub098 \ub9ac\uc2a4\ud06c\uac00 \ud070 \uc77c\uc778\uc9c0 \uad50\uc721\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ube44\uc6a9 \uc758\uc2dd\uc744 \uac16\uac8c \ub428\uc73c\ub85c\uc368 \uc798\ubabb\ub41c \uac00\uaca9 \ud765\uc815\uc744 \ub9c9\ub294 \ud6a8\uacfc\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ub2f4 \uc911\uc5d0 \uac00\uaca9 \ud765\uc815\uc740 \ubd88\uac00\ud53c\ud558\uc9c0\ub9cc \uc5b4\uc911\uac04\ud55c \uac00\uaca9 \ud765\uc815\uc740 \uc758\ubbf8\uac00 \uc5c6\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ub2e4\ub978 \uace0\uac1d\uc774 \uacf5\ud3c9\uc131\uc5d0 \uad00\ud574 \ubb38\uc81c\ub97c \uc81c\uae30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uba87 \uac1c\uc6d4 \uc55e\uae4c\uc9c0 \ub9e4\ucd9c \uc608\uce21 \uc138\uc6b0\uae30<\/h3>\n<p>\uc55e\uc73c\ub85c \uba87 \uac1c\uc6d4\uae4c\uc9c0\uc758 \ub9e4\ucd9c \uc608\uce21\uc744 \uc138\uc6b0\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \u300c\uc5b8\uc81c\ucbe4 \ub9e4\ucd9c \uac10\uc18c\uac00 \uc77c\uc5b4\ub0a0 \uc218 \uc788\uc744\uae4c\u300d \u300c\uadf8\uc5d0 \ub300\ube44\ud560 \uc218 \uc788\ub294 \ub300\ucc45\uc740 \ubb34\uc5c7\uc778\uac00\u300d\uc640 \uac19\uc774 \ud56d\uc0c1 \uc55e\uc744 \ub0b4\ub2e4\ubcf4\ub294 \ud589\ub3d9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc815\ubcf4\ub294 \ud300\uc6d0\uacfc \uac19\uc774 \uacf5\uc720\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\uce21\uce58\uc640 \ubaa9\ud45c\uce58\ub97c \ud300\uc6d0 \ubaa8\ub450\uac00 \uacf5\ud1b5\uc73c\ub85c \uc778\uc2dd\ud55c\ub2e4\uba74 \uadf8\uc5d0 \ub9de\ub294 \ud589\ub3d9\uc744 \ud560 \uc218 \uc788\uace0 \uc815\ud655\ub3c4\uac00 \ub192\uc544\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc801\uc808\ud55c \ud234\uc744 \ud65c\uc6a9\ud558\uae30<\/h3>\n<p>\uc2e4\uc2dc\uac04 \uc815\ubcf4 \uacf5\uc720\ub97c \ud558\uae30 \uc704\ud574\uc120 \uadf8\uc5d0 \ub9de\ub294 \ud234\uc744 \uc0ac\uc6a9\ud574\uc57c\ud569\ub2c8\ub2e4. SFA(\uc601\uc5c5 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c)\uc740 \ud544\uc218 \ud234\uc774\ub77c\uace0 \ub9d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>SFA\uc5d0 \uc601\uc5c5 \uc5c5\ubb34\uc5d0 \uad00\ud55c \uc815\ubcf4\ub97c \ube60\uc9d0\uc5c6\uc774 \ucd95\uc801\ud574\ub450\uba74 \ub2e4\uc591\ud55c \ud615\uc2dd\uc758 \ub370\uc774\ud130\ub97c \ucd94\ucd9c\u30fb\ubd84\uc11d\ud558\uace0 \uc77c\uc0c1 \uc5c5\ubb34\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, AI\uc5d0 \uc758\ud55c \uc548\uac74 \uad00\ub9ac \uc5c5\ubb34 \uc790\ub3d9\ud654\uac00 \uac00\ub2a5\ud55c \uc81c\ud488\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \u300c<a href=\"https:\/\/www.salesforce.com\/kr\/products\/sales-cloud\/features\/sales-cloud-einstein\/\">Sales Cloud Einstein<\/a>\u300d\uc5d0\uc11c\ub294 \uc0c1\ub2f4\uc5d0 \uad00\ud55c \ub9ce\uc740 \uc694\uc18c\ub97c \uc2a4\ucf54\uc5b4\ub9c1\ud568\uc73c\ub85c\uc368 \uc815\ubc00\ub3c4\ub97c \ub192\uc778 \ub9e4\ucd9c \uc608\uce21\uc774 \uac00\ub2a5\ud558\uace0, \uc9c4\ucc99\uc774 \ub2a6\uc5b4\uc9c0\ub294 \uc0c1\ub2f4\uc744 \ud574\uacb0\ud560 \uc81c\uc548\uc744 \ud1b5\ud574 \ub9e4\ub2c8\uc800\uc758 \ubd80\ub2f4\uc744 \uacbd\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00 10\uc77c \ub2e8\uc704\ub85c \uc2a4\ucf54\uc5b4\ub9c1\uc744 \uac31\uc2e0\ud558\uace0 \uc815\ubc00\ub3c4\ub97c \uac1c\uc120\ud558\ub294 \ub4f1 \uc601\uc5c5 \ud65c\ub3d9\uc744 \uc9c0\uc6d0\ud558\ub294 \uc5ed\ud560\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"good-impact\">\uc815\ud655\ud55c \uc608\uce21\uc740 \uc6d0\ud65c\ud55c \uacbd\uc601\uc73c\ub85c \uc774\uc5b4\uc9c4\ub2e4<\/h2>\n<p>\ub9e4\ucd9c \uc608\uce21\uc740 \uacbd\uc601\uc5d0 \uc788\uc5b4 \uc911\uc694\ud55c \uc218\uce58\uc785\ub2c8\ub2e4. \uc5b4\ub514\uae4c\uc9c0\ub098 \uc608\uce21\uc774\uc9c0\ub9cc \uc2e4\uc801\uacfc \uaca9\ucc28\uac00 \ud06c\uba74 \uacbd\uc601\uc0c1 \ud070 \ubb38\uc81c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9e4\ucd9c \uc218\uce58 \ub2ec\uc131\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \ub9e4\ucd9c \uc608\uce21 \uc815\ubc00\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \ubb34\uc5c7\uc774 \uac00\ub2a5\ud55c\uc9c0\ub97c \ub2e4\uc2dc \ud55c\ubc88 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9e4\ucd9c \uc608\uce21\uc740 \uc601\uc5c5 \ubd80\uc11c\ub294 \ubb3c\ub860 \uacbd\uc601\uc0c1\uc5d0\uc11c\ub3c4 \uc911\uc694\ud55c \uc9c0\ud45c\uc774\uc9c0\ub9cc, \uc815\ud655\ud558\uac8c \uc0b0\ucd9c\ud558\ub294 \uac83\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c \uc608\uce21\uc758 \uc815\ubc00\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \uc774 \uae00\uc5d0\uc11c\ub294 \ub9e4\ucd9c \uc608\uce21\uc758 \uae30\ubcf8 \uac1c\ub150\uacfc \ub9e4\ucd9c \uc608\uce21\uc744 \uc124\uacc4\ud558\ub294 \ubc29\ubc95, \uc815\ubc00\ub3c4\uac00 \ub192\uc740 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