{"id":855,"date":"2021-04-08T20:31:00","date_gmt":"2025-11-12T20:31:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=855"},"modified":"2025-11-27T08:15:29","modified_gmt":"2025-11-26T23:15:29","slug":"marketing-automation-scenario","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/marketing-automation-scenario\/","title":{"rendered":"\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc758 \uc2dc\ub098\ub9ac\uc624 \ub9cc\ub4e4\uae30 \ud3ec\uc778\ud2b8"},"content":{"rendered":"<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc758 \uc5ed\ud560\uc778 \ub9ac\ub4dc \uc721\uc131\uacfc \uae30\uc874 \uace0\uac1d\uc5d0\uac8c \uc5c5\uc140\u30fb\ud06c\ub85c\uc2a4 \uc140\uc5d0\uc11c \ud0c0\uc774\ubc0d \uc801\uc808\ud55c \uc5b4\ud504\ub85c\uce58\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8 \uc911\uc5d0\uc11c\ub3c4 \uc2dc\ub098\ub9ac\uc624 \uc124\uacc4\ub294 \uae30\ubcf8\uc774 \ub418\ub294 \uc911\uc694\ud55c \uc791\uc5c5\uc785\ub2c8\ub2e4. \ubaa9\uc801\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \uace0\ub824\ud560 \uc218 \uc788\uc73c\uba70, \uad6c\uc131\uc5d0 \ub530\ub77c \uacb0\uacfc\ub294 \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc2dc\ub098\ub9ac\uc624 \ub9cc\ub4e4\uae30 \ubc29\ubc95\uc744 \uc0ac\ub840\ub97c \ud1b5\ud574 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h1>\ubaa9\ucc28<\/h1>\n<p><a href=\"#what-is\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c \uc2dc\ub098\ub9ac\uc624\ub780 \ubb34\uc5c7\uc778\uac00?<\/a><\/p>\n<p><a href=\"#point\">\uc2dc\ub098\ub9ac\uc624 \ub9cc\ub4e4\uae30\uc758 \ud3ec\uc778\ud2b8<\/a><\/p>\n<p><a href=\"#make\">\uc2dc\ub098\ub9ac\uc624\ub294 \uc774\ub807\uac8c \ub9cc\ub4e0\ub2e4<\/a><\/p>\n<p><a href=\"#sample\">B2B\uc640 B2C \uc0d8\ud50c \uc2dc\ub098\ub9ac\uc624<\/a><\/p>\n<p><a href=\"#improve\">\uac1c\uc120\uc744 \uac70\ub4ed\ud558\uc5ec \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \uc2dc\ub098\ub9ac\uc624\ub85c<\/a><\/p>\n<h2 id=\"what-is\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c \uc2dc\ub098\ub9ac\uc624\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654(\ub9c8\ucf00\ud305 \uc624\ud1a0\uba54\uc774\uc158)\uc774\ub780 \uc778\ud130\ub137 \uad11\uace0 \ubc0f \uacf5\uc2dd \uc0ac\uc774\ud2b8 \ubc29\ubb38, \uc138\ubbf8\ub098, \uac15\uc5f0\ud68c\uc5d0 \ucc38\uac00 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\ub85c \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc740 \ub9ac\ub4dc \uc721\uc131\uc744 \ubaa9\ud45c\ub85c \ud558\uc9c0\ub9cc \uc911\uc694\ud55c \uac83\uc740 \uc2dc\ub098\ub9ac\uc624\uc785\ub2c8\ub2e4. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uc0c1\ub300\uc758 \ubc18\uc751\uc5d0 \ub530\ub77c \uadf8 \ud6c4\uc758 \uc804\uac1c\uac00 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uc5b4\ub5a4 \ubc18\uc751\uc774 \ub3cc\uc544\uc62c\uc9c0 \uc608\uc0c1\ud558\uc5ec \ub2e4\uc74c \uc561\uc158\uc744 \uc900\ube44\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc774 \ub9c8\ucf00\ud305\uc5d0 \uc788\uc5b4 \u300c\uc2dc\ub098\ub9ac\uc624\u300d \ubd80\ubd84\uc785\ub2c8\ub2e4. \uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uadf8 \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub530\ub77c \uc9c4\ud589\ub429\ub2c8\ub2e4. \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub530\ub77c \uc900\ube44\ub41c \ub2e4\uc591\ud55c \uba54\uc77c\uc744 \ucd5c\uc801\uc758 \ud0c0\uc774\ubc0d\uc5d0 \uc790\ub3d9 \uc1a1\uc2e0\ud574\uc8fc\ub294 \uac83\uc774 \ubc14\ub85c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\ub098\ub9ac\uc624\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \ud6a8\uacfc\uac00 \ud06c\uac8c \ubc14\ub00c\uae30 \ub54c\ubb38\uc5d0 \ucda9\ubd84\ud55c \uac80\ud1a0\ub97c \ud1b5\ud574 \uc124\uacc4\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"point\">\uc2dc\ub098\ub9ac\uc624 \ub9cc\ub4e4\uae30\uc758 \ud3ec\uc778\ud2b8<\/h2>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc5d0\ub294 \uc2dc\ub098\ub9ac\uc624 \uc791\uc131 \uae30\ub2a5\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \uac04\ub2e8\ud55c \uc2dc\ub098\ub9ac\uc624\ub77c\uba74 \uac04\ud3b8\ud558\uac8c \uc791\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc2dc\ub098\ub9ac\uc624\ub97c \uc791\uc131\ud560 \ub54c \uba87 \uac00\uc9c0 \uc8fc\uc758\ud560 \ud3ec\uc778\ud2b8\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud3ec\uc778\ud2b8\uc5d0 \ub530\ub77c \uc2dc\ub098\ub9ac\uc624\ub97c \uc791\uc131\ud558\uace0 \ud65c\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud6a8\uacfc\uc801\uc778 \uc2dc\ub098\ub9ac\uc624 \ub9cc\ub4e4 \ub54c \uc720\uc758\ud574\uc57c \ud560 \ud3ec\uc778\ud2b8\ub97c \uba87 \uac00\uc9c0\ub97c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uace0\uac1d \uc5ec\uc815\uc744 \ucda9\ubd84\ud788 \uc138\uc6cc\ub450\uae30<\/h3>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc740 \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub530\ub77c \uc6c0\uc9c1\uc774\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d \uc5ec\uc815\uc744 \ubc14\ud0d5\uc73c\ub85c \uc2dc\ub098\ub9ac\uc624\ub97c \uad6c\uc0c1\ud574\uc57c \ud569\ub2c8\ub2e4. \ud0c0\uac9f\uc774 \uc5b4\ub5a4 \ub8e8\ud2b8\ub97c \uac70\uccd0 \ucd5c\uc885\uc801\uc778 \uad6c\uc785\u30fb\uacc4\uc57d \uc131\uc0ac \uc774\ub974\ub294\uc9c0\ub97c \uba85\ud655\ud788 \ud558\uace0, \uace0\uac1d \uc5ec\uc815\uc744 \uae30\ubc18\uc73c\ub85c \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uac70\uce58\uc9c0 \uc54a\uc73c\uba74 \uc2dc\ub098\ub9ac\uc624\uac00 \ubd84\ub9ac\ub418\uc5b4 \ub9c8\ucf00\ud305\uc744 \uacc4\ud68d\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \ucd5c\uc0c1\uc758 \uace0\uac1d \uccb4\ud5d8\uc744 \uc81c\uacf5\ud558\ub824\uba74 \uc6b0\uc120 \uc81c\ub300\ub85c \uace0\uac1d \uc5ec\uc815\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uac1c\ubcc4 \uc2dc\ub098\ub9ac\uc624\uc5d0 \uc801\uc6a9\ud558\uba74 \uc790\uc0ac\uc640 \uace0\uac1d\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc870\ud654\ub86d\uac8c \ub514\uc790\uc778\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>\uac00\uc124\ub9cc\uc774 \uc544\ub2c8\ub77c \ub370\uc774\ud130 \uadfc\uac70\ub97c \ub9cc\ub4e4\uc5b4\ub450\uae30<\/h3>\n<p>\uc815\ubcf4 \ubc1c\uc2e0\uc758 \uacc4\uae30\uac00 \ub418\ub294 \ud2b8\ub9ac\uac70 \uc124\uc815 \ubc0f \ubc1c\uc1a1 \ud0c0\uc774\ubc0d\uacfc \ucf58\ud150\uce20 \ub4f1\uc740 \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc88c\uc6b0\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774\ub97c \uacb0\uc815\ud558\ub294 \ub2e8\uacc4\uc5d0\uc11c \u300c\uc544\ub9c8 \uc774\ub7f0 \uac83\uc774 \uc544\ub2d0\uae4c?\u300d\uc640 \uac19\uc740 \uac00\uc124\uc740 \uc911\uc694\ud558\uc9c0\ub9cc \ub9c9\uc5f0\ud55c \uc608\uc0c1\ub9cc\uc73c\ub85c\ub294 \ud070 \uc131\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac00\ub839 \uac00\uc124\uc744 \uc138\uc6b4\ub2e4 \ud558\ub354\ub77c\ub3c4, \uc774\ub294 \ub370\uc774\ud130\ub97c \uadfc\uac70\ub85c \uc138\uc6cc\uc838\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \uacbd\ud5a5\uc744 \ud30c\uc545\ud558\uace0 \uc790\uc0ac \uc0ac\uc774\ud2b8 \uc561\uc138\uc2a4 \ubd84\uc11d \ub610\ub294 \uace0\uac1d \ub9cc\uc871 \uc870\uc0ac\ub97c \ud1b5\ud574 \ub370\uc774\ud130 \uadfc\uac70\ub97c \ub9c8\ub828\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"sfacrm\">SFA\u30fbCRM\uacfc\uc758 \uc5f0\uacc4\ub85c \uc2dc\ub098\ub9ac\uc624 \uc815\ubc00\ub3c4\ub97c \ub192\uc774\uae30<\/h3>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 SFA \ub098 CRM\uacfc \uc5f0\uacc4\ud558\uba74 \uace0\uac1d \uc815\ubcf4\ub97c \ud1b5\ud569\ud558\uc5ec \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub9c8\ucf00\ud305, \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4\ub77c\ub294 \ub3c5\ub9bd\ub41c 3\uac00\uc9c0 \uc601\uc5ed\uc744 \uc774 \ud234\ub85c \uc5f0\uacb0\ud558\uc5ec \uac01\uac01\uc758 \uc5c5\ubb34\uac00 \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc601\uc5c5 \ubd80\uc11c\uc5d0\uc11c \uc2e4\uc801\uacfc \uad00\ub828\ud558\uc5ec \ub9c8\ucf00\ud305\uc774 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\ub97c \uc62c\ub9b4 \uc218 \uc788\ub294 \uac00\uc640 \uac19\uc774 \ud6a8\uacfc \uce21\uc815\uc774 \uac00\ub2a5\ud558\uc5ec \uac01 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ubd80\ubd84\uc740 \uc2dc\ub098\ub9ac\uc624 \uc791\uc131\uc5d0\uc11c\ub3c4 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc624\ud504\ub77c\uc778\uc758 \uace0\uac1d \uc0c1\ub2f4\ub0b4\uc6a9\uc744 \ub370\uc774\ud130\ud654\ud558\uc5ec \ubd84\uc11d\ud55c\ub2e4\uba74 \uace0\uac1d\ubcc4 \ub9c8\ucf00\ud305 \uc804\uc1a1 \ud0c0\uc774\ubc0d\uc744 \uc124\uc815\ud558\uc5ec \uc2dc\ub098\ub9ac\uc624\uc758 \uc815\ubc00\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uacfc SFA\u30fbCRM\uc758 \uc5f0\uacc4\ub294 \ub2e4\uc591\ud55c \uba74\uc5d0\uc11c \ub9ce\uc740 \uc7a5\uc810\uc744 \ubc1c\uc0dd\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<h3>\uacb0\uacfc\ub294 \ubc18\ub4dc\uc2dc \ubd84\uc11d\ud558\uace0 \ub2e4\uc74c\uc5d0 \ud65c\uc6a9\ud558\uae30<\/h3>\n<p>\uc2dc\ub098\ub9ac\uc624\ub294 \ud55c \ubc88 \uc791\uc131\ud558\uba74 \ub05d\ub098\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc804\ub7b5\uc744 \uc2e4\ud589\ud55c \ud6c4 \uc218\uc2dc\ub85c \uadf8 \uacb0\uacfc\ub97c \ubd84\uc11d\u30fb\ud3c9\uac00\ud558\uace0 \ub2e4\uc74c\uc5d0 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098, \ubb34\uc5c7\uc744 \uc9c0\ud45c\ub85c \ubd84\uc11d\ud574\uc57c \ud560\uc9c0 \uae30\uc900\uc744 \uc7a1\uae30\uac00 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uc218\uce58\ub97c \ud655\uc778\ud558\ub294 \uac83\uc740 \ud604\uc2e4\uc801\uc73c\ub85c \ubb34\ub9ac\uc774\uae30 \ub54c\ubb38\uc5d0 \ubaa9\uc801\uc5d0 \ub530\ub77c \uc8fc\uae30\uc801\uc73c\ub85c \ud655\uc778\ud560 \uc218\uce58 \uc9c0\ud45c\ub97c \uba3c\uc800 \uc138\uc6b0\uace0 \uc0c1\uc138\ud55c \ubd84\uc11d\uc744 \ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc774\ub54c \ud544\uc694\uc5d0 \ub530\ub77c \ub2e4\ub978 \uc218\uce58\ub97c \ucc38\uace0\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uba54\uc77c \ud0c0\uc774\ud2c0\uacfc \ub0b4\uc6a9\uc774 \uc801\uc808\ud55c\uc9c0 \uc544\ub2cc\uc9c0\ub97c \ud655\uc778\ud560 \ub54c\ub294 \uba54\uc77c \uac1c\ubd09\ub960\uacfc \ud074\ub9ad\ub960\ub9cc \ube44\uad50\ud558\uace0, \uc678\uc801 \uc694\uc778 \ub4f1\ub3c4 \ud3ec\ud568\ud558\uc5ec \uac80\uc99d\ud558\uace0 \uc2f6\uc740 \uacbd\uc6b0\uc5d0\ub294 \uc804\uccb4 \uac1c\ubd09 \uc218\ub97c \ucc38\uace0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubd84\uc11d \ubaa9\uc801\uc5d0 \ub530\ub77c \ub300\uc0c1\uc774 \ub418\ub294 \uc218\uce58\ub97c \ud655\uc778\ud558\uba70 \uadf8 \uacb0\uacfc\ub97c \ub2e4\uc74c \uc2dc\ucc45\uc5d0 \ubc18\uc601\ud558\uba74 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc815\uc744 \ubc18\ubcf5\ud558\uba74 \uc2dc\ub098\ub9ac\uc624\ub97c \ubc1c\uc804\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"make\">\uc2dc\ub098\ub9ac\uc624\ub294 \uc774\ub807\uac8c \ub9cc\ub4e0\ub2e4<\/h2>\n<p>\uc5ec\uae30\uc11c\ubd80\ud130\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc758 \uc2dc\ub098\ub9ac\uc624 \uc791\uc131 \ubc29\ubc95\uc744 \ucc28\ub840\ub300\ub85c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"1\">1. \uc2dc\ub098\ub9ac\uc624 \ubaa9\uc801\uc744 \uc815\ud574\ub450\uae30<\/h3>\n<p>\uac1c\ubcc4 \uc2dc\ub098\ub9ac\uc624\ub97c \ub9cc\ub4e4 \ub54c \u300c\uc5b8\uc81c\u300d\u300c\ubb34\uc5c7\uc744\u300d\u300c\uc5b8\uc81c\u300d\u300c\uc5b4\ub5bb\uac8c\u300d\ub97c \ubc18\ub4dc\uc2dc \ud3ec\ud568\ud558\ub294 \uac83\uc774 \ud3ec\uc778\ud2b8\uc785\ub2c8\ub2e4. \uc6b0\uc120 \u300c\ubb34\uc5c7\uc744 \uc704\ud55c \uc2dc\ub098\ub9ac\uc624\uc778\uac00\u300d\ub97c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \ub370\ubaa8 \uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc744 \uc7a5\ub824\ud558\uace0 \uc2f6\uc740 \uc9c0, \uc804\uc2dc\ud68c\ub098 \uc138\ubbf8\ub098\uc5d0 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc77c\uc9c0, \uc2e4\uc81c \ubc29\ubb38\uc774 \ubaa9\uc801\uc778\uc9c0 \ub4f1 \ubaa9\uc801\uc744 \uad6c\uccb4\ud654\ud558\uace0 \uc5b4\ub5a4 \uc2dc\ub098\ub9ac\uc624\uac00 \ud544\uc694\ud55c\uc9c0\ub97c \uc0dd\uac01\ud558\uace0 \uad6c\ucd95\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\ubaa9\uc801\uc774 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc73c\uba74 \uc2dc\ub098\ub9ac\uc624 \uc790\uccb4\uac00 \ud754\ub4e4\ub9ac\uba70 \uc131\uacfc\ub97c \uc62c\ub9b4 \uc218 \uc5c6\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<h3 id=\"2\">2. \ud0c0\uac9f \uc18d\uc131\uc744 \uba85\ud655\ud788 \ud558\uae30<\/h3>\n<p>\uc2dc\ub098\ub9ac\uc624 \uc124\uacc4 \uc2dc \ud0c0\uac9f \uc18d\uc131\uc744 \uba85\ud655\ud788 \ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \uc815\ubcf4\ub97c \uc804\ub2ec\ud560 \ub300\uc0c1\uc774 \uba85\ud655\ud558\ub2e4\uba74 \uadf8 \ub2e4\uc74c \ub2e8\uacc4\uc778 \u300c\uc5b4\ub5a4 \ud589\ub3d9\uc744 \ud558\ub3c4\ub85d \ud558\uae30 \uc704\ud574 \uc5b4\ub5a4 \uc815\ubcf4\ub97c \ubc1c\uc2e0\ud574\uc57c \ud560\uae4c\u300d\ub3c4 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub300\uc0c1\uc774 \ub9ac\ub4dc \uc0c1\ud0dc\uc778 \uc7a0\uc7ac \uace0\uac1d\uc778\uc9c0, \uae30\uc874 \uace0\uac1d\uc778\uc9c0. \uc5b4\ub5a4 \ud0c0\uc774\ubc0d\uc5d0 \uc561\uc158\uc744 \ucde8\ud574\uc57c \ud558\ub294\uc9c0 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, B2B\ub77c\uba74 \uc9c1\uae09\u30fb\uae30\uc5c5 \uaddc\ubaa8, B2C\ub77c\uba74 \uc5f0\ub839\u30fb\uc131\ubcc4\u30fb\uc9c0\uc5ed\uc774\ub77c\ub294 \uc18d\uc131 \uc815\ubcf4\ub3c4 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc694\uc18c\ub97c \ubaa8\uc544 \ud0c0\uac9f\uc744 \uba85\ud655\ud788 \ud558\uba74 \uc2dc\ub098\ub9ac\uc624\uc758 \uc815\ubc00\ub3c4\ub97c \ub192\uac8c \uc720\uc9c0\ud560 \uc218 \uc788\uc5b4 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc758 \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"3\">3. \ud0c0\uc774\ubc0d\uacfc \ube48\ub3c4\ub97c \uace0\ub824\ud558\uba70 \ubc1c\uc2e0\ud560 \ucf58\ud150\uce20\ub97c \uacb0\uc815\ud558\uae30<\/h3>\n<p>\ud0c0\uac9f\uc774 \uba85\ud655\ud574\uc9c0\uba74, \uc774\uc81c \u300c\uc5b8\uc81c, \uc5b4\ub5a4 \ucf58\ud150\uce20\ub97c \ubc1c\uc2e0\ud560\uae4c\u300d\ub97c \uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \u300c\uc5b8\uc81c\u300d\ub77c\ub294 \ubd80\ubd84\uc744 \uc815\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud0c0\uc774\ubc0d\uacfc \uc804\uc1a1 \ube48\ub3c4\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud0c0\uac9f\uc5d0 \ub300\ud574 \u300c\uacbd\uc7c1\uc774 \uc2ec\ud574\uc9c0\uae30 \uc804\uc5d0 \uac00\ub2a5\ud55c \ud55c \ube68\ub9ac \ud655\ubcf4\ud558\uace0 \uc2f6\ub2e4\u300d\ub77c\ub294 \uc0dd\uac01\uc774 \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \ub9e4\uc77c \uac19\uc774 \uc815\ud574\uc9c4 \uc2dc\uac04\uc5d0 \uba54\uc77c\uc774 \ubc1c\uc1a1\ub41c\ub2e4\uba74 \uc0c1\ub300\ubc29\uc758 \uc785\uc7a5\uc5d0\uc11c\ub294 \ub2f9\ud669\uc2a4\ub7ec\uc6b8 \uac83\uc785\ub2c8\ub2e4. \uac8c\ub2e4\uac00, \uadf8 \ub0b4\uc6a9\uc774 \uc790\uc0ac \uc81c\ud488\uc758 \uad11\uace0\ub9cc \ud3ec\ud568\ud55c\ub2e4\uba74 \uace0\uac1d\uc740 \uc27d\uac8c \ud765\ubbf8\ub97c \uc783\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc804\uc1a1 \ud0c0\uc774\ubc0d\uacfc \ube48\ub3c4\uc640 \ucf58\ud150\uce20\ub97c \uc5b4\ub5bb\uac8c \uc124\uc815\ud558\ub294 \uac00\ub294 \uc2dc\ub098\ub9ac\uc624\uc758 \ubaa9\uc801\uc5d0 \ub530\ub77c \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba3c\uc800 \uae30\ubcf8\uc801\uc778 \ud0c0\uc774\ubc0d\uacfc \ube48\ub3c4\ub97c \uc124\uc815\ud558\uace0 \ud0c0\uac9f\uc758 \ud765\ubbf8\uc5d0 \ub9de\uac8c \ucf58\ud150\uce20\ub97c \uc120\ubcc4\ud558\uc2ed\uc2dc\uc624.<\/p>\n<h3 id=\"4\">4. \ud2b8\ub9ac\uac70\ub97c \uc124\uc815\ud558\uae30<\/h3>\n<p>\uacc4\uc18d\ud574\uc11c \ucf58\ud150\uce20\ub97c \ubc1c\uc2e0\ud558\ub294 \uacc4\uae30\uac00 \ub418\ub294 \ud2b8\ub9ac\uac70\ub97c \uc124\uc815\ud569\ub2c8\ub2e4. \uc124\uc815 \ubc29\ubc95\uc740 \ub2e4\uc591\ud558\uc9c0\ub9cc, \ubaa8\ub450 \uc0c1\ub300\uc758 \ud589\ub3d9\uacfc \uc2a4\ucf54\uc5b4\ub9c1\uc73c\ub85c \ud2b8\ub9ac\uac70\uac00 \uacb0\uc815\ub429\ub2c8\ub2e4.<\/p>\n<p>&lt;\ud2b8\ub9ac\uac70\uc758 \uc885\ub958&gt;<\/p>\n<ul>\n<li>\uc0c1\ub300\ubc29\uc758 \uc561\uc158\uc744 \ud2b8\ub9ac\uac70\ub85c \uc124\uc815<\/li>\n<\/ul>\n<p>\uc81c\ud488 \uc790\ub8cc\ub97c \ub2e4\uc6b4\ub85c\ub4dc \uc2dc \ud65c\uc6a9 \uc0ac\ub840\ub97c \ubaa8\uc740 ebook\uc744 \uc18c\uac1c\ud558\ub294 \uba54\uc77c\uc744 \uc1a1\uc2e0\ud558\uae30<\/p>\n<ul>\n<li>\uc0c1\ub300\uac00 \ud589\ub3d9\ud558\uace0 \uc788\uc9c0\ub9cc, \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac00\uc9c0 \uc54a\ub294 \uc0c1\ud669\uc744 \ud2b8\ub9ac\uac70\ub85c \uc124\uc815<\/li>\n<\/ul>\n<p>\uc790\uc0ac \uc0ac\uc774\ud2b8\ub97c \uba87 \ubc88\uc774\ub098 \ubc29\ubb38\ud558\uc5ec \ud0d0\uc0c9\ud558\uace0 \uc788\uc9c0\ub9cc, \ubb34\ub8cc \uccb4\ud5d8\uc5d0 \uc774\ub974\uc9c0 \uc54a\ub294 \uace0\uac1d\uc5d0 \ub300\ud574 \ub370\ubaa8 \uc11c\ube44\uc2a4\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\u300c\ud589\ub3d9\ud558\uc9c0 \uc54a\ub294\ub2e4\u300d\uc640 \uac19\uc740 \ud589\ub3d9\uc744 \ud2b8\ub9ac\uac70\ub85c \uc124\uc815<\/li>\n<\/ul>\n<p>\uc774\ubbf8 \uccb4\ud5d8\ud310\uc744 \uc0ac\uc6a9\ud588\uc9c0\ub9cc, \uc77c\uc815 \uae30\uac04 \ub2e4\ub978 \ubc18\uc751\uc774 \uc5c6\ub294 \uace0\uac1d\uc5d0\uac8c \uccb4\ud5d8 \ud310 \ud3c9\uac00\ub97c \uc694\uccad\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc5d0 \ub300\ud574 \ubc14\ub85c \ub300\uc751\ud560\uc9c0 \uc2dc\uac04\uc744 \ub450\uace0 \ud589\ud560\uc9c0\ub97c \uc2dc\ub098\ub9ac\uc624 \uc0c1\ud669\uacfc \ud0c0\uc774\ubc0d\uc744 \uace0\ub824\ud558\uc5ec \ud2b8\ub9ac\uac70\ub97c \uc124\uc815\ud569\uc2dc\ub2e4.<\/p>\n<h3 id=\"5\">5. \ucc44\ub110\uc744 \uc120\uc815\ud558\uae30<\/h3>\n<p>\uc2dc\ub098\ub9ac\uc624 \ub9cc\ub4e4 \ub54c \uc720\uc758\ud574\uc57c \ud560 \ud3ec\uc778\ud2b8 \uc911 \u300c\uc5b4\ub5bb\uac8c\u300d \ubd80\ubd84\uc774 \ubc14\ub85c \ucc44\ub110 \uc120\uc815\uc785\ub2c8\ub2e4. \uc2dc\ub098\ub9ac\uc624 \ub0b4\uc6a9\uc5d0 \ub530\ub77c\uc11c \uc2a4\ub9c8\ud2b8\ud3f0 \uc571\uc744 \ud1b5\ud55c \ud478\uc2dc\ub098 SNS \uc804\uc1a1 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \uc774\uc6a9\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ud2b9\uc815 \ucc44\ub110\uc744 \uc120\ud638\ud558\ub294 \uc774\uc6a9\uc790\ub3c4 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \uc6a9\ub3c4\uc5d0 \ub530\ub77c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \ubaa8\ub4e0 \ucc44\ub110\uc744 \ucc98\uc74c\ubd80\ud130 \ub2e4 \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \ud6a8\uc728\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub192\uc740 \ud004\ub9ac\ud2f0\uc758 \uace0\uac1d \uccb4\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uc2dc\ub098\ub9ac\uc624 \uc124\uacc4\ub97c \uc704\ud574 \u300c\uc774 \uc561\uc158\uc740 \uc5b4\ub5a4 \ucc44\ub110\uc5d0 \uac00\uc7a5 \uc801\uc808\ud560\uae4c\u300d\ub97c \uc218\uc2dc\ub85c \uc0dd\uac01\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc758 \u300c\uc5b4\ub5a4 \ucc44\ub110\uc5d0\uc11c \uc5f4\ub78c\ud558\uc9c0 \uc54a\uc744 \uacbd\uc6b0 \ub2e4\ub978 \ucc44\ub110\ub85c \uc5f0\uacb0\ub41c\ub2e4\u300d\uc640 \uac19\uc740 \uae30\ub2a5\uacfc \u300c\uacfc\uac70\uc758 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ud328\ud134\uc5d0\uc11c \uac00\uc7a5 \uc5f4\ub78c\ub960\uc774 \ub192\uc740 \ucc44\ub110\uc744 \uc790\ub3d9\uc73c\ub85c \uc120\ud0dd\ud558\uae30\u300d\uc640 \uac19\uc740 \uae30\ub2a5\uc774 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"sample\">B2B\uc640 B2C \uc0d8\ud50c \uc2dc\ub098\ub9ac\uc624<\/h2>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc0d8\ud50c \uc2dc\ub098\ub9ac\uc624 2\uac00\uc9c0\ub97c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ud55c \uac00\uc9c0\ub294 B2B \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uba54\uc77c \uc2dc\ub098\ub9ac\uc624\uc774\uba70 \ub2e4\ub978 \ud558\ub098\ub294 B2C\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud478\uc2dc \ud1b5\uc9c0\uc785\ub2c8\ub2e4. \uad00\ub828 \ubd80\uc11c\uc640 \uc758\uacac\uc744 \ub098\ub204\uc5b4 \uc2dc\ub098\ub9ac\uc624\ub97c \ub2e4\ub4ec\uc5b4 \ub098\uac00\uc2ed\uc2dc\uc624.<\/p>\n<h3 id=\"b2b\">B2B : \uc0c1\ub2f4\uc744 \uba48\ucd98 \uace0\uac1d\uc5d0\uac8c \ubcf4\ub0b4\ub294 \uba54\uc77c \uc2dc\ub098\ub9ac\uc624<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-auto.png?strip=all&#038;quality=95\" alt=\" B2B \uae30\uc5c5 \ub9c8\ucf00\ud305 \uba54\uc77c \uc2dc\ub098\ub9ac\uc624\" \/><\/p>\n<p>* \u300c\uc9c0\uae08\ubd80\ud130 \uc2dc\uc791\ud558\ub294 \ub9c8\ucf00\ud305 \uc624\ud1a0\uba54\uc774\uc158 \uc2dc\ub098\ub9ac\uc624 20\uc120\u300d\uc73c\ub85c\ubd80\ud130 \ubc1c\ucdcc<\/p>\n<p>\uc0c1\ub2f4\uc744 \uba48\ucd98 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \uc804\uc1a1\ud558\ub294 \uba54\uc77c \uc2dc\ub098\ub9ac\uc624\uc785\ub2c8\ub2e4. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc5c6\uc5b4\ub3c4 \uace0\uac1d \uce21\uc5d0\uc11c\ub294 \uacc4\uc18d\ud574\uc11c \uac80\ud1a0\ud558\uace0 \uc788\uc744 \uc218 \uc788\uc5b4 \uc5b4\ub5a4 \ud0c0\uc774\ubc0d\uc5d0 \uc5b4\ub5a4 \ucf58\ud150\uce20\ub97c \uc804\ub2ec\ud560\uc9c0\ub97c \uc601\uc5c5 \ubd80\uc11c\uc640 \ud611\uc758\ud574 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c\ub294 \u300c\uc0c1\ub2f4 \uac1c\uc2dc\ub85c\ubd80\ud130 30\uc77c \uc774\uc0c1 \uacbd\uacfc\u300d \u300c\uc0c1\ub2f4 \ub2e8\uacc4\uac00 \ub0ae\ub2e4\u300d \u300c\uc601\uc5c5 \ud65c\ub3d9\uc774 15\uc77c \uc774\uc0c1 \uc5c6\uc5c8\ub2e4\u300d\uc640 \uac19\uc740 \uc870\uac74\uc77c \ub54c \ucea0\ud398\uc778 \uc548\ub0b4 \uba54\uc77c\uc744 \uc804\uc1a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \ubc18\uc751\uc5d0 \ub530\ub77c \ub0b4\uc6a9\uc744 \uc601\uc5c5 \ubd80\uc11c\uc640 \uacf5\uc720\ud558\uc5ec \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc5d0 \ud314\ub85c\uc5c5\uc744 \ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"b2c\">B2C : \ubaa8\ubc14\uc77c \ud478\uc2dc \ud1b5\uc9c0 \uc2dc\ub098\ub9ac\uc624<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/hub-marketing-auto1.png?strip=all&#038;quality=95\" alt=\" B2B \uae30\uc5c5 \ub9c8\ucf00\ud305 \uba54\uc77c \uc2dc\ub098\ub9ac\uc624\" \/><\/p>\n<p>\uc5ec\ub7ec \uc9c0\uc5ed\uc5d0\uc11c \uc18c\ub9e4\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uae30\uc5c5\uc774 \uc790\uc0ac \ubaa8\ubc14\uc77c \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uc774\uc6a9\ud558\ub294 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ubc1c\uc2e0\ud558\ub294 \ud478\uc2dc \ud1b5\uc9c0\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \ud2b9\uc815 \uac00\uac8c \uadfc\ucc98\uc5d0 \uc704\uce58\ud560 \ub54c \ud574\ub2f9 \uac00\uac8c\uc5d0\uc11c \uc774\uc6a9 \uac00\ub2a5\ud55c \ucfe0\ud3f0\uc744 \uc790\ub3d9 \uc804\uc1a1\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc0ac\uc6a9\uc790\uac00 GPS \uc815\ubcf4\uc758 \ucde8\ub4dd \ubc0f \ud478\uc2dc \ud1b5\uc9c0 \uc804\uc1a1\uc744 \ud5c8\uac00\ud558\ub294 \uac83\uc774 \uc804\uc81c\uc774\uc9c0\ub9cc, \ucfe0\ud3f0\uc744 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\uc5b4\ud504\ub85c\uce58\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8 \uc911\uc5d0\uc11c\ub3c4 \uc2dc\ub098\ub9ac\uc624 \uc124\uacc4\ub294 \uae30\ubcf8\uc774 \ub418\ub294 \uc911\uc694\ud55c \uc791\uc5c5\uc785\ub2c8\ub2e4. \ubaa9\uc801\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \uace0\ub824\ud560 \uc218 \uc788\uc73c\uba70, \uad6c\uc131\uc5d0 \ub530\ub77c \uacb0\uacfc\ub294 \ud06c\uac8c&hellip;<\/p>\n","protected":false},"author":1,"featured_media":852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[85],"coauthors":[8],"class_list":["post-855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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