{"id":861,"date":"2021-04-08T20:31:00","date_gmt":"2025-11-12T20:31:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=861"},"modified":"2025-12-28T19:35:29","modified_gmt":"2025-12-28T10:35:29","slug":"crm-analysis","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/crm-analysis\/","title":{"rendered":"CRM\uc73c\ub85c \uc5bb\uc740 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub9e4\ucd9c \uc62c\ub9ac\uae30"},"content":{"rendered":"

\uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c CRM\uc758 \ud6a8\uacfc\ub294 \ub110\ub9ac \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uae30\uc5c5\ub9c8\ub2e4 CRM\uc5d0 \ucd95\uc801\ub41c \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ubd84\uc11d\u30fb\ud65c\uc6a9\ud558\ub294 \ubc29\uc2dd\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ucd95\uc801\ud558\uae30\ub9cc \ud558\uace0 \uadf8 \ub0b4\uc6a9\uc744 \ubd84\uc11d\ud558\uc9c0 \uc54a\uc73c\uba74 CRM\uc744 \ub3c4\uc785\ud55c \uc758\ubbf8\uac00 \uc5c6\uc5b4\uc9d1\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uace0\uac1d \ubd84\uc11d\uc758 \uae30\ucd08 \uc9c0\uc2dd\uacfc \ub300\ud45c\uc801\uc778 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa9\ucc28<\/h1>\n

CRM\uc744 \ud1b5\ud55c \uace0\uac1d \ubd84\uc11d\uc758 \uc911\uc694\uc131<\/a><\/p>\n

\ub300\ud45c\uc801\uc778 \uace0\uac1d \ubd84\uc11d \ubc29\ubc95<\/a><\/p>\n

\uace0\uac1d \ubd84\uc11d \uc2dc \uc8fc\uc758\uc810<\/a><\/p>\n

\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uacfc \uc5f0\uacc4\ud558\uc5ec CRM\uc758 \ud6a8\uacfc\ub97c \ud55c\uce35 \ub354 \ub192\uc774\uae30<\/a><\/p>\n

CRM\uc744 \ud1b5\ud55c \uace0\uac1d \ubd84\uc11d\uc758 \uc911\uc694\uc131<\/h2>\n

\uace0\uac1d \ubd84\uc11d\uc5d0 \ub300\ud55c \uc124\uba85\uc5d0 \uc55e\uc11c CRM\uc740 \uc5b4\ub5a4 \uac83\uc778\uc9c0, \uadf8\uac83\uc744 \ud65c\uc6a9\ud55c \ubd84\uc11d\uc5d0\ub294 \uc5b4\ub5a4 \uc758\ubbf8\uac00 \uc788\ub294\uc9c0 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

CRM\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/h3>\n

CRM\uc774\ub780 \u300cCustomer Relationship Management\u300d\uc758 \uc57d\uc790\ub85c \u300c\uace0\uac1d \uad00\uacc4 \uad00\ub9ac\u300d\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc27d\uac8c \ub9d0\ud558\uc790\uba74 \u300c\uace0\uac1d\uacfc \uc6b0\ud638\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0, \uc7a5\uae30\uac04\uc5d0 \uac78\uccd0 \uad00\uacc4\ub97c \uc720\uc9c0 \ubc0f \uad00\ub9ac\ud558\ub294 \ubc29\ubc95\uacfc \uc804\ub7b5\u300d\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc9c0\uc18d\ud574\uc11c \uc774\uc5b4\ub098\uac00 \ucda9\uc131 \uace0\uac1d\uc73c\ub85c \uc591\uc131\ud558\ub294 \ubc29\ubc95\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n

\uadf8 \uc804\ub7b5\uc744 \uc2e4\ucc9c\ud558\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc5d0 \uad00\ud55c \uc815\ubcf4, \ud2b9\ud788 \uc790\uc0ac\uc640 \uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uad00\ud55c \uc815\ubcf4\ub97c \uad00\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uac1c\ubc1c\ub41c \ud234\ub3c4 \ud3b8\uc758\uc0c1 CRM\uc73c\ub85c \ubd80\ub985\ub2c8\ub2e4. \ubcf4\ud1b5 CRM\uc740 \uc804\ub7b5\uc774 \uc544\ub2c8\ub77c \uc774\ub7ec\ud55c \uace0\uac1d \uc815\ubcf4\ub97c \uad00\ub9ac\ud558\ub294 \ud234\uc744 \uc9c0\uce6d\ud569\ub2c8\ub2e4.<\/p>\n

\uc65c \uace0\uac1d \ubd84\uc11d\uc774 \ud544\uc694\ud55c\uac00?<\/h3>\n

CRM\uc5d0\uc11c \uc911\uc2ec\uc740 \uace0\uac1d\uc785\ub2c8\ub2e4. CRM\uc744 \ud1b5\ud574 \uace0\uac1d\uc774 \uc5b8\uc81c, \uc5b4\ub5a4 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud588\ub294\uc9c0\uc640 \ud568\uaed8 \uad6c\ub9e4\ud55c \uc0c1\ud488\uc740 \ubb34\uc5c7\uc778\uac00, \uad6c\ub9e4 \ud6c4 \ubb38\uc758 \ud639\uc740 \ud074\ub808\uc784\uc774 \ubc1c\uc0dd\ud558\uc9c0\ub294 \uc54a\uc558\ub294\uac00 \ub4f1\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd95\uc801\ub41c \uace0\uac1d\uc758 \uc815\ubcf4\ub97c \ubd84\uc11d\ud558\uba74 \uc790\uc0ac\uc758 \uc81c\ud488\uc774 \uc5b4\ub5a4 \uc5f0\ub839\uce35\uc5d0 \uc778\uae30\uac00 \uc788\ub294\uc9c0 \uc54c \uc218 \uc788\uc5b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubc1c\uad74\ud558\uace0 \uc2dc\uc7a5\uc744 \uac1c\ucc99\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \uac01\uac01\uc758 \uace0\uac1d\uc774 \uc790\uc0ac\uc758 \uace0\uac1d \ub77c\uc774\ud504 \uc0ac\uc774\ud074\uc5d0\uc11c \uc5b4\ub514\uc5d0 \uc704\uce58\ud558\ub294\uc9c0\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub2e4\uba74 \uadf8\uc5d0 \ub9de\ub294 \ub300\ucc45\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uace0\uac1d\uc758 \uc774\ud0c8\uc744 \ud558\uace0, \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc5d0 \uc5c5\uc140 \ubc0f \ud06c\ub85c\uc2a4 \uc140\uc744 \uc2dc\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ucc98\ub7fc, \uad6c\ub9e4 \uc815\ubcf4\uc640 \uac19\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc790\uc138\ud788 \ubd84\uc11d\ud558\uace0 \ud589\ub3d9\uc5d0 \ubc18\uc601\ud558\uc5ec \uace0\uac1d\uacfc \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uba74 LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\uac00 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub300\ud45c\uc801\uc778 \uace0\uac1d \ubd84\uc11d \ubc29\ubc95<\/h2>\n

\uc774\ub54c \uc790\uc8fc \uc774\uc6a9\ud558\ub294 \uace0\uac1d \ubd84\uc11d \ubc29\ubc95\uc5d0 \ub300\ud574 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc744 \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc591\ud558\uba70, \uac01\uae30 \ub2e4\ub978 \ud2b9\uc9d5\uc774 \uc788\uc73c\ubbc0\ub85c \uc6a9\ub3c4\uc5d0 \ub530\ub77c \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\ub370\uc2e4 \ubd84\uc11d (Decile Analysis)<\/h3>\n

\ub370\uc2e4 \ubd84\uc11d\uc774\ub780 \ub370\uc774\ud130\ub97c \ub2e8\uacc4\ubcc4\ub85c \ubd84\ub9ac\ud558\uc5ec \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc6b0\uc120, \ubaa8\ub4e0 \uace0\uac1d\uc744 \u300c\uc77c\uc815 \uae30\uac04 \ub0b4 \uad6c\ub9e4 \uae08\uc561\uc774 \ub192\uc740 \uc21c\u300d\uc73c\ub85c \uc815\ub82c\ud569\ub2c8\ub2e4. \uadf8\ub2e4\uc74c \uc0c1\uc704\uc5d0\uc11c 10\ubd84\uc758 1\uc529, 10\uac1c\uc758 \uadf8\ub8f9\uc73c\ub85c \ub098\ub215\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubaa8\ub4e0 \uace0\uac1d\uc744 \uad6c\ub9e4 \uae08\uc561\uc774 \ub192\uc740 \uc21c\uc11c\ub300\ub85c 10\uac1c\uc758 \uadf8\ub8f9\uc73c\ub85c \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8 \ud6c4 \uac01 \uadf8\ub8f9\uc758 \ud569\uacc4 \uad6c\ub9e4 \uae08\uc561\uc744 \uc0b0\ucd9c\ud558\uace0 \uc804\uccb4\uc758 \uba87 %(\ud37c\uc13c\ud2b8)\uc5d0 \ud574\ub2f9\ud558\ub294\uc9c0 \uc0b0\ucd9c\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \u300c\uc0c1\uc704 \uba87 %\uc758 \uace0\uac1d\uc774 \uc804\uccb4\uc758 \uba87 %\uc758 \ub9e4\ucd9c\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\ub294\uac00\u300d\uac00 \uba85\ud655\ud574\uc9c0\uba70, \uac01 \uadf8\ub8f9\uc5d0 \uc0ac\uc6a9\ud560 \uc804\ub7b5\uc744 \uacc4\ud68d\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uae30\ubcf8\uc801\uc774\uace0 \uac04\ub2e8\ud55c \ubd84\uc11d \ubc29\ubc95\uc774\uc9c0\ub9cc \uad6c\ub9e4\uc77c\uc774 \ubd84\uc11d \uc694\uc18c\uc5d0 \ud3ec\ud568\ub418\uc5b4 \uc788\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ubd84\uc11d \ub300\uc0c1 \uae30\uac04\uc744 \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\"\ub370\uc2e4<\/p>\n

LTV(Lifetime Value) \ubd84\uc11d<\/h3>\n

LTV\uac00 \ub192\uc740 \uace0\uac1d\uc740 \uc790\uc0ac\uc5d0 \ud070 \uac00\uce58\uac00 \uc788\ub294 \uc6b0\ub7c9 \uace0\uac1d\uc785\ub2c8\ub2e4. LTV \ubd84\uc11d\uc740 \uc6b0\ub7c9 \uace0\uac1d\uc758 \uc218\uc640 \uac00\uce58\ub97c \uba85\ud655\ud788 \ud558\uace0, \uadf8 \uc774\uc678\uc758 \uadf8\ub8f9\uacfc \ud568\uaed8 \uc6b4\uc601\ud560 \uc804\ub7b5\uc744 \uac80\ud1a0\ud560 \ub54c \uc0ac\uc6a9\ud558\ub294 \ubd84\uc11d \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \uc774 \ubd84\uc11d \ubc29\ubc95\uc744 \ud1b5\ud574 \uc6b0\ub7c9 \uace0\uac1d\uc774 \uac00\uc7a5 \ub9ce\uc774 \uc720\uc785\ub418\ub294 \ub8e8\ud2b8\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc774 \uc790\uc0ac \uc81c\ud488\uc5d0 \uc811\uadfc\ud558\ub294 \ub8e8\ud2b8\ub294 \ucea0\ud398\uc778, \uad11\uace0, \ud504\ub85c\ubaa8\uc158 \ub4f1 \ub2e4\uc591\ud569\ub2c8\ub2e4. \uac01\uac01\uc758 \ub8e8\ud2b8\uc5d0\uc11c \uc720\uc785\ud55c \uace0\uac1d\uc758 LTV\ub97c \ube44\uad50\ud558\uc5ec \uac01 \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \uac80\uc99d\ud560 \uc218 \uc788\uace0 \uadf8\uc5d0 \ub530\ub978 \uc608\uc0b0 \ubd84\ubc30\ub97c \uc870\uc815\ud55c\ub2e4\uba74, \ud55c\uc815\ub41c \uc608\uc0b0\uc744 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

RFM \ubd84\uc11d<\/h3>\n

RFM \ubd84\uc11d\uc740 \uace0\uac1d \ud589\ub3d9 \uc774\ub825\uc744 \u300cR\u300d\u300cF\u300d\u300cM\u300d \uc774\ub807\uac8c 3\uac00\uc9c0 \ucd95\uc73c\ub85c \ub9e4\ud551(Mapping)\ud558\uc5ec \uadf8\ub8f9\ud654\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. R(Recency=\ucd5c\uadfc \uad6c\ub9e4\uc77c)\uc774 \ucd5c\uadfc\uc77c\uc218\ub85d, F(Frequency=\uad6c\ub9e4 \ube48\ub3c4), M(Monetary=\uad6c\ub9e4 \uae08\uc561)\uc774 \ub192\uc744\uc218\ub85d, \uc6b0\ub7c9 \uace0\uac1d\uc774\ub77c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798 \uc774\ubbf8\uc9c0\ub294 RFM \uac01\uac01\uc758 \uc694\uc18c\ub97c \ucd95\uc73c\ub85c \uc2dc\uac01\ud654\ud55c 3\ucc28\uc6d0 \uc815\uc721\uba74\uccb4 \ubaa8\ub378\uc785\ub2c8\ub2e4.<\/p>\n

\"RFM<\/p>\n

CTB \ubd84\uc11d<\/h3>\n

CTB \ubd84\uc11d\uc740 \uc790\uc0ac\uc5d0\uc11c \ucde8\uae09\ud558\ub294 \ubaa8\ub4e0 \uc0c1\ud488 \uac01\uac01\uc744 \u300cC(\uce74\ud14c\uace0\ub9ac)\u300d\u300cT(\ud14c\uc774\uc2a4\ud2b8)\u300d\u300cB(\ube0c\ub79c\ub4dc)\u300d\ub85c \ubd84\ub958\ud558\uc5ec \uacfc\uac70 \uad6c\ub9e4 \uc774\ub825\uc5d0\uc11c\ubd80\ud130 \ud604\uc7ac, \uadf8\ub9ac\uace0 \uc55e\uc73c\ub85c \uace0\uac1d\uc758 \uad6c\ub9e4 \ub3d9\ud5a5\uc744 \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ubd84\uc11d \ub09c\uc774\ub3c4\uac00 \ub192\uc740 \ubc18\uba74, \uace0\uac1d\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubcf4\ub2e4 \uc815\ubc00\ud558\uac8c \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc0c1\ud488\uc744 \ucde8\uae09\ud558\ub294 \uc18c\ub9e4\uc810\uacfc \uc288\ud37c\ub9c8\ucf13 \ub4f1\uc5d0 \ub9de\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

CTB \ubd84\uc11d\uc744 POS \uc2dc\uc2a4\ud15c\uacfc \uc5f0\ub3d9\ud558\uba74 \uace0\uac1d \uc804\uccb4\uc758 \uad6c\ub9e4 \uacbd\ud5a5\uc5d0\uc11c \uc7ac\uace0 \uad00\ub9ac\uc640 \uc0dd\uc0b0 \uad00\ub9ac\uae4c\uc9c0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc758 POS \uc2dc\uc2a4\ud15c\ub9cc\uc73c\ub85c\ub294 \uac1c\uc778 \uad6c\ub9e4 \uc774\ub825\uc744 \ucd94\uc801\ud560 \uc218 \uc5c6\uc9c0\ub9cc, \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \ud65c\uc6a9\ud558\uba74 \uc628\ub77c\uc778\u30fb\uc624\ud504\ub77c\uc778 \uace0\uac1d \uc815\ubcf4 \ubaa8\ub450\ub97c \uc5f0\uacc4\ud558\uc5ec \uc644\uc804\ud55c One to One \ub9c8\ucf00\ud305\uc774 \uc2e4\ud604 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

PB \ubd84\uc11d<\/h3>\n

PB \ubd84\uc11d\uc740 \uc758\ub958 \uc5c5\uacc4\uc5d0\uc11c \ub110\ub9ac \uc774\uc6a9\ud558\ub294 \ubd84\uc11d \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

\uc758\ub958 \uc5c5\uacc4\ub294 \ubcf4\ud1b5 \uc77c \ub144\uc5d0 \uba87 \ucc28\ub840\uc758 \ubc14\uac90 \uc138\uc77c \ud589\uc0ac\ub97c \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \uace0\uac1d\uce35 \uc911\uc5d0\ub294 \u300c\ubc14\uac90 \uc138\uc77c \uae30\uac04\uc5d0\ub9cc \uad6c\ub9e4\ud558\uaca0\ub2e4\u300d\ub77c\ub294 \uace0\uac1d\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ubaa8\ub4e0 \uace0\uac1d\uce35\uc744 \uc815\uac00\uc5d0 \uad6c\ub9e4\ud558\ub294 A\uadf8\ub8f9\uacfc \ubc14\uac90 \uc138\uc77c \uae30\uac04\uc5d0 \ud560\uc778 \uac00\uaca9\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 B\uadf8\ub8f9, 2\uac00\uc9c0\ub85c \ubd84\ub958\ud558\uc5ec \ub9e4\ucd9c \uc804\uccb4\uc5d0 \ub300\ud55c \ube44\uc728\uc744 \uc0b0\ucd9c\ud558\uc5ec \uac01 \uadf8\ub8f9\uc5d0 \uc801\ud569\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc758\ub958 \uc0b0\uc5c5\uc5d0 \uc788\uc5b4 \uadf9\ub2e8\uc801\uc778 \ud560\uc778\uc740 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc5d0 \uc190\ud574\uc9c0\ub9cc, B\uadf8\ub8f9\ub9cc \ud0c0\uac9f\ud305 \ud558\uc5ec \uc2e4\uc2dc\ud558\uba74 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uc720\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc7ac\uace0 \uc190\uc2e4\uc744 \uac10\uc18c\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ubd84\uc11d \uc2dc \uc8fc\uc758\uc810<\/h2>\n

\uc5ec\uae30\uc11c \uc5b8\uae09\ud55c \ubd84\uc11d\uc744 \uc2e4\ucc9c\ud558\uae30 \uc704\ud574\uc11c\ub294 \uba87 \uac00\uc9c0 \uc8fc\uc758\ud560 \uc810\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc0ac\ud56d\uc744 \uc720\ub150\ud558\uc5ec \ubd84\uc11d\ud55c\ub2e4\uba74 \uc815\ud655\ud558\uace0 \uc801\uc808\ud55c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc804\uac1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubd84\uc11d\uc758 \ubaa9\uc801\u30fb\uacfc\uc81c\ub97c \uba85\ud655\ud788 \ud558\uae30<\/h3>\n

\ub9e4\ucd9c \uc99d\uac00\uc640 \ud568\uaed8 \uae30\uc5c5\uc774 \ud604\uc7ac \uc5b4\ub5a0\ud55c \ubb38\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\ub294\uc9c0, \ubb34\uc5c7\uc774 \ud558\uace0 \uc2f6\uc740\uc9c0\ub97c \uba85\ud655\ud788 \ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc2e0\uaddc \uace0\uac1d\uc744 \ub298\ub9ac\uace0 \uc2f6\uc740\uc9c0 \ud639\uc740 \uc7ac\uad6c\ub9e4 \uace0\uac1d\uc744 \ub298\ub9ac\uace0 \uc2f6\uc740\uc9c0\uc5d0 \ub530\ub77c \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \uc5b4\ub5a4 \ubc29\ubc95\uc73c\ub85c \ubd84\uc11d\ud560\uc9c0 \uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, CRM\uc5d0 \ucd95\uc801\ub41c \ub370\uc774\ud130\uc5d0\uc11c \uc790\uc0ac \uace0\uac1d\uc758 \uc0c1\ud669\uc744 \ubd84\uc11d\ud574 \ud604\uc7ac \uc0c1\ud669\uc5d0\uc11c \uc5b4\ub514\ub97c \ud655\ub300\ud558\uace0 \uc2f6\uc740\uc9c0\ub97c \uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub85c\uc368 \uc5b4\ub5a4 \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud560\uc9c0\uac00 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\ubcf5\uc218 \uc694\uc18c\ub97c \uacb0\ud569\ud558\uc5ec \ubd84\uc11d\ud558\uae30<\/h3>\n

CRM\uc5d0\ub294 \uace0\uac1d\uc5d0 \uad00\ud55c \ud3ed\ub113\uc740 \uc815\ubcf4\uac00 \uc800\uc7a5\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uc911 \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \uc870\ud569\ud560\uc9c0\ub97c \ubaa9\uc801\uc5d0 \ub530\ub77c \ud070 \uc2dc\uc810\uc5d0\uc11c \uc791\uc740 \uc2dc\uc810\uae4c\uc9c0 \ubc14\uafd4\uac00\uba70 \uc0dd\uac01\ud558\uba74 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc6b0\uc120 \ubd84\uc11d\uc758 \uae30\ubcf8\uc774 \ub418\ub294 \uace0\uac1d\uc758 \uc815\ubcf4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8\ub2e4\uc74c \ubd84\uc11d \ubaa9\uc801\uc774 \u300c\uc7ac\uad6c\ub9e4 \uace0\uac1d\uc758 \uc99d\uac00\u300d\ub77c\uba74 \uace0\uac1d\uc758 \uad6c\ub9e4 \ud328\ud134\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \ubc18\uc751 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc989, \u300c\uc5b4\ub5a4 \uace0\uac1d\uc774 \uc5b4\ub5a4 \ud65c\ub3d9\uc5d0 \uc5b4\ub5bb\uac8c \ub300\uc751\ud558\uace0 \uc5b4\ub5a4 \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \uc774\ub974\ub294\uac00\u300d\uc640 \uac19\uc740 \ubd80\ubd84\uc744 \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c, \uad6c\ub9e4 \ud589\ub3d9\uc774\ub77c\ub294 \ud070 \uad00\uc810\uc5d0\uc11c \uad6c\ub9e4 \uc0c1\ud488\uc758 \uc0c1\uc138 \uc815\ubcf4\uc640 \uad6c\ub9e4 \ud0c0\uc774\ubc0d \ub4f1 \uc138\ubd80\uc801\uc778 \uc815\ubcf4\ub97c \ubd84\uc11d\ud55c\ub2e4\uba74 \uc2e4\uc81c \uace0\uac1d\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc7ac\uad6c\ub9e4<\/p>\n

\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uacfc \uc5f0\uacc4\ud558\uc5ec CRM\uc758 \ud6a8\uacfc\ub97c \ud55c\uce35 \ub354 \ub192\uc774\uae30<\/h2>\n

CRM\uc5d0 \ucd95\uc801\ub41c \uc815\ubcf4\ub294 \ubd84\uc11d\ud558\uace0 \uc804\ub7b5\uc5d0 \ubc18\uc601\ud568\uc73c\ub85c\uc368 \ub9e4\ucd9c \uc99d\uac00\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654(\ub9c8\ucf00\ud305 \uc624\ud1a0\uba54\uc774\uc158) \uc2dc\uc2a4\ud15c\uacfc \uc5f0\uacc4\ud558\uba74 \uadf8 \ud6a8\uacfc\ub294 \ub354\uc6b1 \ubc1c\uc804\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc740 CRM\uc758 \uc815\ubcf4\ub97c \ud1a0\ub300\ub85c \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \ud30c\uc545\ud558\uc5ec \uc0c1\uc138\ud558\uac8c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub2e4\uc591\ud55c \uc18d\uc131\uc744 \uac00\uc9c4 \uace0\uac1d\uc5d0 \ub300\ud574 \uac01\uac01\uc5d0 \ub9de\ub294 \ucd5c\uc801\uc758 \ubc29\ubc95\uc73c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud310\ub9e4, \uc601\uc5c5\uacfc \uac19\uc740 \uc5c5\ubb34\ub294 \uc9c0\uae08\uae4c\uc9c0 \uacbd\ud5d8\uc5d0 \uc758\uc9c0\ud588\ub358 \ubd80\ubd84\uc774 \ucef8\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098, CRM\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \uc5f0\uacc4\ud55c\ub2e4\uba74 \ub370\uc774\ud130\uc5d0 \ub530\ub77c \ub17c\ub9ac\uc801\uc778 \ub9c8\ucf00\ud305\uacfc \uc138\uc77c\uc988 \ud65c\ub3d9\uc774 \uac00\ub2a5\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc758 \uc774\uc775\uc744 \ucd5c\ub300\ud654\ud558\uba70 \uc790\uc0ac \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \ubaa8\ub4e0 \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c CRM\uc758 \ud6a8\uacfc\ub294 \ub110\ub9ac \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uae30\uc5c5\ub9c8\ub2e4 CRM\uc5d0 \ucd95\uc801\ub41c \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ubd84\uc11d\u30fb\ud65c\uc6a9\ud558\ub294 \ubc29\uc2dd\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ucd95\uc801\ud558\uae30\ub9cc \ud558\uace0 \uadf8 \ub0b4\uc6a9\uc744 \ubd84\uc11d\ud558\uc9c0 \uc54a\uc73c\uba74 CRM\uc744 \ub3c4\uc785\ud55c \uc758\ubbf8\uac00 \uc5c6\uc5b4\uc9d1\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uace0\uac1d \ubd84\uc11d\uc758 \uae30\ucd08…<\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[109,53,125],"coauthors":[8],"class_list":["post-861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-crm","blog-crm-analytics","blog-data"],"yoast_head":"\nCRM\uc73c\ub85c \uc5bb\uc740 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub9e4\ucd9c \uc62c\ub9ac\uae30- \uc138\uc77c\uc988\ud3ec\uc2a4- Salesforce<\/title>\n<meta name=\"description\" content=\"CRM \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud560\uae4c\uc694? 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