{"id":869,"date":"2021-03-15T20:31:00","date_gmt":"2025-11-12T20:31:30","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=869"},"modified":"2025-12-26T19:45:16","modified_gmt":"2025-12-26T10:45:16","slug":"swot","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/","title":{"rendered":"SWOT \ubd84\uc11d\uc774\ub780? \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810"},"content":{"rendered":"

SWOT (Strength, Weakness, Opportunity, Threat) \ubd84\uc11d\uc740 \ub0b4\ubd80 \ud658\uacbd\uacfc \uc678\ubd80 \ud658\uacbd \uac01\uac01 \uc694\uc18c\ub97c \ubc14\ud0d5\uc73c\ub85c \ud604\ud669\uc744 \ubd84\uc11d\ud558\ub294 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uace0\uc804\uc801\uc778 \ubc29\ubc95\uc774\uc9c0\ub9cc \ub193\uce58\uace0 \uc788\ub294 \uc790\uc0ac\uc758 \uac00\ub2a5\uc131\uacfc \uac15\uc810\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SWOT \ubd84\uc11d\uc758 \ub0b4\uc6a9 \ubc0f \uc21c\uc11c\uc640 \ubd84\uc11d \uc2dc \uc8fc\uc758\ud574\uc57c \ud560 \uc810\uc5d0 \uad00\ud574 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa9\ucc28<\/p>\n

\ud604\uc0c1\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud55c SWOT \ubd84\uc11d<\/a><\/p>\n

SWOT \ubd84\uc11d \uc21c\uc11c<\/a><\/p>\n

SWOT \ubd84\uc11d \uc2dc \uc8fc\uc758\uc810<\/a><\/p>\n

SWOT \ubd84\uc11d\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ucc2c\uc2a4\ub97c \ubc1c\uacac\ud558\uae30<\/a><\/p>\n

\ud604\uc0c1\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud55c SWOT \ubd84\uc11d<\/h2>\n

\ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac80\ud1a0\ud560 \ub54c \uc6b0\uc120 \uc790\uc0ac \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \uc54c\uace0, \ub098\uc544\uac00 \uc2dc\uc7a5\uc758 \uc0c1\ud669\uacfc \uacbd\uc7c1\uc0ac\uc758 \uc6c0\uc9c1\uc784 \ub4f1\uc744 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. SWOT \ubd84\uc11d\uc740 \uc774\ub7ec\ud55c \ud604\uc0c1\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ub418\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \u300cSWOT\u300d \uc774\ub77c\ub294 \ub2e8\uc5b4\ub294 \uc790\uc0ac \ub0b4\ubd80\uc640 \uc678\ubd80\uc758 \uac01 \uc694\uc18c\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n

\"SWOT<\/p>\n

\uff1cSWOT \uac01 \uc694\uc18c><\/h3>\n

S: \uac15\uc810 (Strength) \/ \uc790\uc0ac\uc640 \uc790\uc0ac \uc81c\ud488\u30fb\uc11c\ube44\uc2a4\uc5d0 \uc88b\uc740 \uc601\ud5a5\uc744 \uc8fc\ub294 \ub0b4\ubd80 \ud658\uacbd \uc694\uc18c<\/p>\n

W: \uc57d\uc810 (Weakness) \/ \uc790\uc0ac\uc640 \uc790\uc0ac \uc81c\ud488\u30fb\uc11c\ube44\uc2a4\uc5d0 \uc545\uc601\ud5a5\uc744 \uc8fc\ub294 \ub0b4\ubd80 \ud658\uacbd \uc694\uc18c<\/p>\n

O: \uae30\ud68c (Opportunity) \/ \uc790\uc0ac\uc640 \uc790\uc0ac \uc81c\ud488\u30fb\uc11c\ube44\uc2a4\uc5d0 \uc88b\uc740 \uc601\ud5a5\uc744 \uc8fc\ub294 \uc678\ubd80 \ud658\uacbd \uc694\uc18c<\/p>\n

T: \uc704\ud611 (Threat) \/ \uc790\uc0ac\uc640 \uc790\uc0ac \uc81c\ud488\u30fb\uc11c\ube44\uc2a4\uc5d0 \uc545\uc601\ud5a5\uc744 \uc8fc\ub294 \uc678\ubd80 \ud658\uacbd \uc694\uc18c<\/p>\n

\uba3c\uc800 \uc790\uc0ac\uac00 \uac00\uc9c0\uace0 \uc788\ub294 \u300c\ub0b4\ubd80 \ud658\uacbd\u300d \uacfc \uc2dc\uc7a5\uc758 \uc0c1\ud669 \ubc0f \uacbd\uc7c1\uc0ac \ub4f1\uc758 \u300c\uc678\ubd80 \ud658\uacbd\u300d \uc694\uc18c\ub97c \uae0d\uc815\uc801 \uce21\uba74\uacfc \ubd80\uc815\uc801 \uce21\uba74\uc73c\ub85c \ub098\ub204\uc5b4 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uadf8 \ud6c4, \uc57d\uc810\uc744 \uac1c\uc120\ud558\uc5ec \uc678\ubd80 \ud658\uacbd\uc5d0 \ub9de\ub294 \uac15\uc810\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

SWOT \ubd84\uc11d \uc21c\uc11c<\/h2>\n

\uadf8\ub807\ub2e4\uba74, SWOT \ubd84\uc11d\uc740 \uc5b4\ub5a4 \uc808\ucc28\ub85c \uc9c4\ud589\ub420\uae4c\uc694? SWOT \ubd84\uc11d\uc758 3\uac00\uc9c0 \uacfc\uc815\uc5d0 \ub300\ud574 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \ubaa9\uc801\uacfc \ubaa9\ud45c\uc758 \uc124\uc815<\/h3>\n

\ubd84\uc11d \uc2dc \ucc98\uc74c \ubaa9\uc801\uacfc \ubaa9\ud45c\ub97c \uc124\uc815\ud558\ub294 \uac83\uc740 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \ubb34\uc5c7\uc744 \uc704\ud574 \ubd84\uc11d\uc744 \ud558\ub294\uc9c0 \ubd88\ubd84\uba85\ud574\uc9c0\uace0 \ub9c8\ucf00\ud305 \ud50c\ub79c\uc744 \uc2e4\ud589\ud560 \uacbd\uc6b0 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \uae30\uc900\uc774 \ubaa8\ud638\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\uc608\ub97c \ub4e4\uc5b4 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c \ubc1c\uad74 \ubc0f \ub9e4\ucd9c \uc0c1\uc2b9\uc744 \ubaa9\ud45c\ub85c \uc804\ub144 \ub300\ube44 150% \ub9e4\ucd9c \uc99d\uac00\ub77c\ub294 \uc218\uce58 \uc124\uc815\uc740 \ucd5c\uc885\uc801\uc778 \uc804\ub7b5\uc744 \uc138\uc6b0\uae30\uc5d0 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

2. \ub9e4\ud2b8\ub9ad\uc2a4\ub97c \uc791\uc131\ud558\uc5ec \ud604\uc0c1\uc744 \ud30c\uc545\ud558\uae30<\/h3>\n

\uae30\uc5c5\uc758 \ub0b4\ubd80\uc640 \uc678\ubd80 \ud658\uacbd, \uac01\uac01\uc758 \uae0d\uc815\uc801, \ubd80\uc815\uc801 \uc694\uc18c\ub97c \ud3ec\ud568\ud55c \ubd84\uc11d\ud45c\ub97c \ud1b5\ud574 \ud655\uc778\ud569\ub2c8\ub2e4. \uc6b0\uc120, \ub0b4\ubd80 \ud658\uacbd\uc744 \uad6c\uc131\ud558\ub294 \ud56d\ubaa9 \uc608\uc2dc\ub97c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
  • \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc18c\ube44\uc790\uc758 \uc778\uc9c0\ub3c4<\/li>\n
  • \ud488\uc9c8\uacfc \uac00\uaca9<\/li>\n
  • \uc704\uce58<\/li>\n
  • \uae30\uc220\ub825\uacfc \uc11c\ube44\uc2a4 \uc218\uc900<\/li>\n<\/ul>\n

    \uc608\ub97c \ub4e4\uc5b4 \uc74c\uc2dd\uc810\uc758 \ub9e4\ucd9c \uc99d\uac00\ub97c \ubd84\uc11d\ud560 \ub54c \ub0b4\ubd80 \ud658\uacbd\uc758 \u300c\uac15\uc810\u300d \uacfc \u300c\uc57d\uc810\u300d \uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc694\uc18c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    <\uac15\uc810\uc758 \uc608><\/b><\/p>\n

      \n
    • \uae38\uac00\uc5d0 \uc704\uce58\ud55c \uc810\ud3ec\ub85c \uc785\uc9c0\uac00 \uc88b\uc74c<\/li>\n
    • \uc88b\uc740 \ud488\uc9c8\uc758 \uc2dd\uc790\uc7ac\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc74c<\/li>\n
    • \uc9c1\uc6d0\uc774 \ub9ce\uc544 \uace0\uac1d \uc751\ub300\uac00 \ud6cc\ub96d\ud568<\/li>\n<\/ul>\n

      <\uc57d\uc810\uc758 \uc608><\/b><\/p>\n

        \n
      • \uac12\uc774 \ube44\uc308<\/li>\n
      • \uc870\ub9ac\ud558\ub294\ub370, \uc2dc\uac04\uc774 \uac78\ub9bc<\/li>\n<\/ul>\n

        \uac15\uc810\uacfc \uc57d\uc810\uc744 \uc8fc\uad00\uc801\uc778 \ud3c9\uac00\uac00 \uc544\ub2cc \uc218\uce58\ud654\ud55c\ub2e4\uba74 \ubcf4\ub2e4 \uc815\ud655\ud55c \ubd84\uc11d\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

        \ub2e4\uc74c\uc740 \uc678\ubd80 \ud658\uacbd\uc744 \ub098\ud0c0\ub0b4\ub294 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n

          \n
        • \uc5c5\uacc4\uc758 \uc2dc\uc7a5 \uaddc\ubaa8 \ubc0f \uc131\uc7a5 \uac00\ub2a5\uc131<\/li>\n
        • \uc720\ud589\uacfc \ud654\uc81c\uc131<\/li>\n
        • \uc8fc\ubcc0 \ud658\uacbd<\/li>\n
        • \uacbd\uc7c1\uc0ac \uc0c1\ud669<\/li>\n
        • \uacbd\uc81c \uc0c1\ud669\uacfc \uc804\ub9dd<\/li>\n
        • \uc815\uce58\uc801\uc778 \uc694\uc778, \ubc95\ub960 \ubc0f \uc81c\ub3c4\uc758 \uac1c\ud601<\/li>\n<\/ul>\n

          \ub3d9\uc77c\ud558\uac8c \uc74c\uc2dd\uc810\uc758 \ub9e4\ucd9c \uc99d\uac00\uc5d0 \ub300\ud574 \ubd84\uc11d\ud558\ub294 \uacbd\uc6b0 \u300c\uae30\ud68c\u300d \uc640 \u300c\uc704\ud611\u300d\uc758 \uc694\uc18c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

          <\uae30\ud68c\uc758 \uc608><\/b><\/p>\n

            \n
          • \uc9c0\uc5ed \ub0b4 \uc74c\uc2dd\uc810 \uc218\uac00 \ub9ce\uc9c0 \uc54a\uc74c<\/li>\n
          • \ub3d9\uc77c\ud55c \uba54\ub274\ub97c \ucde8\uae09\ud558\ub294 \uacbd\uc7c1 \uc810\ud3ec\uac00 \uc5c6\uc74c<\/li>\n
          • \uc0ac\ubb34\uc2e4\uc774 \ub9ce\uc544\uc9c0\uba74\uc11c \uc810\uc2ec\uc2dc\uac04 \uc720\ub3d9 \uc778\uad6c \uc99d\uac00<\/li>\n<\/ul>\n

            <\uc704\ud611\uc758 \uc608><\/b><\/p>\n

              \n
            • \ud3ec\uc7a5 \uc218\uc694\uac00 \uc99d\uac00<\/li>\n
            • \uc678\uc2dd \uc218\uc694 \uac10\uc18c<\/li>\n
            • \ub2e8\uac00\uac00 \ub192\uc740 \uc57c\uac04 \uc218\uc694\uac00 \uac10\uc18c<\/li>\n<\/ul>\n

              3. \ud06c\ub85c\uc2a4 SWOT \ubd84\uc11d\ud558\uae30<\/h3>\n

              \ubd84\uc11d\ud45c\ub97c \uc791\uc131\ud55c \ud6c4, \uac01\uac01\uc758 \uc694\uc18c\ub97c \uad50\ucc28\ud558\uc5ec \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\ub294 \u300c\ud06c\ub85c\uc2a4 SWOT \ubd84\uc11d\u300d\uc744 \uc9c4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

              <\ud06c\ub85c\uc2a4 SWOT \ubd84\uc11d><\/b><\/p>\n

              \uac15\uc810 x \uae30\ud68c: \uae30\ud68c\ub97c \ud65c\uc6a9\ud558\uc5ec \uac15\uc810\uc744 \uadf9\ub300\ud654\ud558\ub294 \ubc29\ubc95\uc740?<\/p>\n

              \uac15\uc810 x \uc704\ud611: \uc704\ud611\uc744 \ud53c\ud574 \uac15\uc810\uc744 \ubd80\uac01\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740?<\/p>\n

              \uc57d\uc810 x \uae30\ud68c: \uc57d\uc810\uc73c\ub85c \uc778\ud574 \uae30\ud68c\ub97c \ub193\uce58\uc9c0 \uc54a\uae30 \uc704\ud55c \ub300\ucc45\uc740?<\/p>\n

              \uc57d\uc810 x \uc704\ud611: \uc57d\uc810\uacfc \uc704\ud611\uc73c\ub85c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \ucd5c\uc545\uc758 \uc0ac\ud0dc\ub97c \ud53c\ud560 \ub300\ucc45\uc740?<\/p>\n

              \u300c\uc57d\uc810 x \uc704\ud611\u300d \uc740 \uae30\uc5c5\uc774 \uc9c1\uba74\ud55c \uc704\uae30\uc9c0\ub9cc, \uac15\uc810\uc744 \uc774\uc6a9\ud558\uba74 \uc704\ud611\uc744 \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac15\uc810\uc744 \uadf9\ub300\ud654\ud558\uc5ec \ud310\ub9e4\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

              \uc774 \ubd80\ubd84\uc744 \uae30\ubc18\uc73c\ub85c \uc804\ub7b5\uc744 \uc138\uc6b0\uace0 \uc2dc\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

              \uadf8\ub7ec\ub098, SWOT \ubd84\uc11d\uc740 \ub300\uc0c1\uc744 \ubcf4\ub294 \uad00\uc810\uc5d0 \ub530\ub77c \uac15\uc810\ub3c4 \uc57d\uc810\ub3c4 \ub418\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc704\ud611\uc774\ub77c\uace0 \uc0dd\uac01\ud55c \uac83\uc774 \uc2e4\uc81c\ub85c\ub294 \ud070 \uae30\ud68c\uac00 \ub418\ub294 \uc608\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

              \uc608\ub97c \ub4e4\uc5b4, \u300c\uc88b\uc740 \ud488\uc9c8\uc758 \uc7ac\ub8cc\ub97c \uc0ac\uc6a9\ud574 \uac00\uaca9\uc774 \ube44\uc2f8\ub2e4\u300d \uc640 \u300c\ud3ec\uc7a5 \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\ub2e4\u300d \uac19\uc740 \ub0b4\uc6a9\uc744 \u300c\uc7ac\ub8cc\uac00 \uc88b\uc740 \ud3ec\uc7a5\uc6a9 \ub3c4\uc2dc\ub77d\uc744 \ub9cc\ub4e0\ub2e4\u300d \ub77c\ub294 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \ub2e4\uc591\ud55c \uac00\ub2a5\uc131\uc744 \uace0\ub824\ud558\uc5ec \ubd84\uc11d\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

              \ub610\ud55c, \u300c\uc704\ud611\u300d\uc744 \ubd84\uc11d\ud558\ub294 \ubc29\ubc95\uc73c\ub85c \ud3ec\ud130\uc758 \uc0b0\uc5c5 \uad6c\uc870 \ubd84\uc11d (Five Forces Model)\uc744 \uc0ac\uc6a9\ud558\uac70\ub098 \uc790\uc0ac\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub294 \u300cVRIO \ubd84\uc11d\u300d \ub4f1 \ub2e4\uc591\ud55c \ubc29\ubc95\uc744 \ud65c\uc6a9\ud558\uba74 \uc815\ubc00\ud55c \ubd84\uc11d\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

              SWOT \ubd84\uc11d \uc2dc \uc8fc\uc758\uc810<\/h2>\n

              SWOT \ubd84\uc11d\uc740 \uac04\ub2e8\ud55c \ubc29\ubc95\uc778 \ub9cc\ud07c \uc798\ubabb\ub41c \uacb0\ub860\uc5d0 \ub3c4\ub2ec\ud560 \uac00\ub2a5\uc131\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uba87 \uac00\uc9c0 \uc694\uc778\uc5d0 \uc8fc\uc758\ud55c\ub2e4\uba74 \uadf8\ub7f0 \uc624\ub958\ub97c \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

              \ub9c8\uc9c0\ub9c9\uc73c\ub85c SWOT \ubd84\uc11d\uc744 \ud589\ud560 \uc2dc \uc8fc\uc758\ud574\uc57c \ud560 \uc810\uc744 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

              \ubaa9\uc801\u30fb\ubaa9\ud45c\ub294 \ubc18\ub4dc\uc2dc \uc815\ud574\ub450\uae30<\/h3>\n

              \ubd84\uc11d\uc744 \ud589\ud560 \uc2dc\uc5d0\ub294 \uc6b0\uc120 \ubaa9\uc801\uacfc \ubaa9\ud45c\ub97c \uba85\ud655\ud788 \ud574\uc57c \ud569\ub2c8\ub2e4. SWOT \ubd84\uc11d\uc5d0\ub9cc \uce58\uc911\ud558\uc9c0 \uc54a\uace0 \ubb38\uc81c\uc810\uc744 \ud655\uc778\ud574 \uc804\ub7b5\uc5d0 \uc801\uc6a9\ud558\ub294 \ub9c8\ucf00\ud305 \ubd84\uc11d\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \ucc98\uc74c \ubaa9\uc801\uacfc \ubaa9\ud45c\uac00 \ubaa8\ud638\ud558\ub2e4\uba74 \uc815\ud655\ud55c \ubd84\uc11d\uc740 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

              \u300c\ubb34\uc5c7\uc744 \uc704\ud574 \uc774 \ubd84\uc11d\uc744 \ud558\ub294\uac00?\u300d \u300c\ubaa9\ud45c\ub294 \ubb34\uc5c7\uc778\uac00?\u300d \ub97c \ud655\uc2e4\ud788 \ud558\uc5ec \uad6c\uc131\uc6d0 \uac04 \uacf5\ud1b5 \uc778\uc2dd\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

              \u300c\uae30\ud68c\u300d\uc640 \u300c\uac15\uc810\u300d\uc744 \ud63c\ub3d9\ud558\uc9c0 \uc54a\uae30<\/h3>\n

              SWOT \ubd84\uc11d\uc5d0\uc11c \ubc94\ud558\uae30 \uc26c\uc6b4 \uc2e4\uc218\ub294 \u300c\uae30\ud68c\u300d \uc640 \u300c\uac15\uc810\u300d\uc744 \ud63c\ub3d9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uae30\ud68c\ub294 \uc2dc\uc7a5\uacfc \uc18c\ube44\uc790\uc758 \uacbd\ud5a5\uc744 \ub098\ud0c0\ub0b4\ub294 \uc678\ubd80 \uc694\uc778\uc73c\ub85c \uc790\uc0ac\uac00 \ud1b5\uc81c\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uac15\uc810\uc740 \uc790\uc0ac\uc758 \uc8fc\uccb4\uc801\uc778 \ud2b9\uc131\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc790\uc0ac\uc758 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uac00 \ud604\uc7ac \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\uc5d0 \uc77c\uce58\ud558\ub354\ub77c\ub3c4 \uc774\ub294 \uc2dc\uc7a5\uc774 \uadf8\ub7f0 \uacbd\ud5a5\uc744 \uac00\uc9c0\uace0 \uc788\uae30 \ub54c\ubb38\uc774\uc9c0 \uc790\uc0ac\uc758 \uac15\uc810\uc774\ub77c \ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

              \uc774 \ubd80\ubd84\uc744 \ud63c\ub3d9\ud55c \ucc44\ub85c \uc804\ub7b5\uc744 \uc9e0\ub2e4\uba74 \ud2b8\ub80c\ub4dc\uc758 \ubcc0\ud654\ub97c \ub530\ub77c\uac00\uc9c0 \ubabb\ud560 \uac83\uc785\ub2c8\ub2e4. \u300c\uc2dc\uc7a5\uc758 \uc0c1\ud669\uc740 \uc774\ub807\ub2e4\u300d \u300c\uc790\uc0ac\uc758 \uc0c1\ud669\uc740 \uc774\ub807\ub2e4\u300d \uc640 \uac19\uc774 \ub098\ub204\uc5b4 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

              \ub9cc\ub2a5 \ubd84\uc11d\ubc95\uc774 \uc544\ub2c8\ub77c\ub294 \uac83\uc744 \uc774\ud574\ud574\ub450\uae30<\/h3>\n

              \ub9c8\ucf00\ud305\uc5d0\ub294 \uc218\ub9ce\uc740 \ubd84\uc11d\ubc95\uc774 \uc788\uc9c0\ub9cc, \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub3c4 \uc815\ud655\ud55c \ubd84\uc11d\uc774 \uac00\ub2a5\ud55c \ub9cc\ub2a5 \ubd84\uc11d\ubc95\uc740 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

              SWOT \ubd84\uc11d\uc758 \uacbd\uc6b0, \u300c\ub0b4\ubd80 \ud658\uacbd\uc5d0 \uc758\ud574 \uac15\uc810 \ub610\ub294 \uc57d\uc810\uc73c\ub85c \ubd84\ub9ac\ud558\uae30 \uc5b4\ub835\ub2e4\u300d \uc640 \uac19\uc740 \uc5b4\ub824\uc6b4 \ubd80\ubd84\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc744 \ucda9\ubd84\ud788 \uc774\ud574\ud55c \ud6c4 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

              SWOT \ubd84\uc11d\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \ucc2c\uc2a4\ub97c \ubc1c\uacac\ud558\uae30<\/h2>\n

              SWOT \ubd84\uc11d\uc740 \uc0ac\ub0b4\u30fb\uc678\uc758 \uae0d\uc815\uc801, \ubd80\uc815\uc801 \uc694\uc778\uc744 \uac1d\uad00\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc5b4 \uc0c1\ud669\uc758 \uc774\ud574\ub97c \ub192\uc774\ub294 \uc7a5\uc810\uc744 \uac16\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc81c\ub300\ub85c \uc0ac\uc6a9\ud55c\ub2e4\uba74 \uc57d\uc810\uc744 \uac15\uc810\uc73c\ub85c \uc804\ud658\ud558\ub294 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

              SWOT \ubd84\uc11d\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \uc790\uc0ac\uc758 \uac00\ub2a5\uc131\uc744 \ub113\ud788\uace0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc5bb\uc73c\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

              SWOT (Strength, Weakness, Opportunity, Threat) \ubd84\uc11d\uc740 \ub0b4\ubd80 \ud658\uacbd\uacfc \uc678\ubd80 \ud658\uacbd \uac01\uac01 \uc694\uc18c\ub97c \ubc14\ud0d5\uc73c\ub85c \ud604\ud669\uc744 \ubd84\uc11d\ud558\ub294 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uace0\uc804\uc801\uc778 \ubc29\ubc95\uc774\uc9c0\ub9cc \ub193\uce58\uace0 \uc788\ub294 \uc790\uc0ac\uc758 \uac00\ub2a5\uc131\uacfc \uac15\uc810\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 SWOT \ubd84\uc11d\uc758 \ub0b4\uc6a9 \ubc0f…<\/p>\n","protected":false},"author":1,"featured_media":867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[107,85,168],"coauthors":[8],"class_list":["post-869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-best-practices","blog-marketing","blog-sales-strategy"],"yoast_head":"\nSWOT \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810- \uc138\uc77c\uc988\ud3ec\uc2a4 (Salesforce) - Salesforce<\/title>\n<meta name=\"description\" content=\"\ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \uccab\uac78\uc74c, SWOT \ubd84\uc11d \uc644\uc804 \uc815\ubcf5! \uac15\uc810(S), \uc57d\uc810(W), \uae30\ud68c(O), \uc704\ud611(T)\uc758 4\uac00\uc9c0 \uc694\uc18c\ub97c \ud1b5\ud574 \uae30\uc5c5\uc758 \ud604\uc8fc\uc18c\ub97c \uc9c4\ub2e8\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ubc0f \uacbd\uc601 \uc804\ub7b5 \uc218\ub9bd\uc744 \uc704\ud55c SWOT \ubd84\uc11d \uc608\uc2dc\uc640 \uc791\uc131 \ud301\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SWOT \ubd84\uc11d\uc774\ub780? \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810\" \/>\n<meta property=\"og:description\" content=\"\ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \uccab\uac78\uc74c, SWOT \ubd84\uc11d \uc644\uc804 \uc815\ubcf5! \uac15\uc810(S), \uc57d\uc810(W), \uae30\ud68c(O), \uc704\ud611(T)\uc758 4\uac00\uc9c0 \uc694\uc18c\ub97c \ud1b5\ud574 \uae30\uc5c5\uc758 \ud604\uc8fc\uc18c\ub97c \uc9c4\ub2e8\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ubc0f \uacbd\uc601 \uc804\ub7b5 \uc218\ub9bd\uc744 \uc704\ud55c SWOT \ubd84\uc11d \uc608\uc2dc\uc640 \uc791\uc131 \ud301\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T20:31:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-26T10:45:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Korea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Korea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\"}],\"headline\":\"SWOT \ubd84\uc11d\uc774\ub780? \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810\",\"datePublished\":\"2025-11-12T20:31:30+00:00\",\"dateModified\":\"2025-12-26T10:45:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/\"},\"wordCount\":59,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/\",\"name\":\"SWOT \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810- \uc138\uc77c\uc988\ud3ec\uc2a4 (Salesforce) - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg\",\"datePublished\":\"2025-11-12T20:31:30+00:00\",\"dateModified\":\"2025-12-26T10:45:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"\ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \uccab\uac78\uc74c, SWOT \ubd84\uc11d \uc644\uc804 \uc815\ubcf5! \uac15\uc810(S), \uc57d\uc810(W), \uae30\ud68c(O), \uc704\ud611(T)\uc758 4\uac00\uc9c0 \uc694\uc18c\ub97c \ud1b5\ud574 \uae30\uc5c5\uc758 \ud604\uc8fc\uc18c\ub97c \uc9c4\ub2e8\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ubc0f \uacbd\uc601 \uc804\ub7b5 \uc218\ub9bd\uc744 \uc704\ud55c SWOT \ubd84\uc11d \uc608\uc2dc\uc640 \uc791\uc131 \ud301\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg\",\"width\":640,\"height\":360,\"caption\":\"SWOT \ubd84\uc11d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/kr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SWOT \ubd84\uc11d\uc774\ub780? \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/\",\"name\":\"Salesforce\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6\",\"name\":\"Salesforce Korea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Salesforce Korea\"},\"url\":\"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SWOT \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810- \uc138\uc77c\uc988\ud3ec\uc2a4 (Salesforce) - Salesforce","description":"\ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \uccab\uac78\uc74c, SWOT \ubd84\uc11d \uc644\uc804 \uc815\ubcf5! \uac15\uc810(S), \uc57d\uc810(W), \uae30\ud68c(O), \uc704\ud611(T)\uc758 4\uac00\uc9c0 \uc694\uc18c\ub97c \ud1b5\ud574 \uae30\uc5c5\uc758 \ud604\uc8fc\uc18c\ub97c \uc9c4\ub2e8\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ubc0f \uacbd\uc601 \uc804\ub7b5 \uc218\ub9bd\uc744 \uc704\ud55c SWOT \ubd84\uc11d \uc608\uc2dc\uc640 \uc791\uc131 \ud301\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/","og_locale":"en_US","og_type":"article","og_title":"SWOT \ubd84\uc11d\uc774\ub780? \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810","og_description":"\ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \uccab\uac78\uc74c, SWOT \ubd84\uc11d \uc644\uc804 \uc815\ubcf5! \uac15\uc810(S), \uc57d\uc810(W), \uae30\ud68c(O), \uc704\ud611(T)\uc758 4\uac00\uc9c0 \uc694\uc18c\ub97c \ud1b5\ud574 \uae30\uc5c5\uc758 \ud604\uc8fc\uc18c\ub97c \uc9c4\ub2e8\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ubc0f \uacbd\uc601 \uc804\ub7b5 \uc218\ub9bd\uc744 \uc704\ud55c SWOT \ubd84\uc11d \uc608\uc2dc\uc640 \uc791\uc131 \ud301\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.","og_url":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/","og_site_name":"Salesforce","article_published_time":"2025-11-12T20:31:30+00:00","article_modified_time":"2025-12-26T10:45:16+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg","type":"image\/jpeg"}],"author":"Salesforce Korea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Korea","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6"}],"headline":"SWOT \ubd84\uc11d\uc774\ub780? \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810","datePublished":"2025-11-12T20:31:30+00:00","dateModified":"2025-12-26T10:45:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/"},"wordCount":59,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/kr\/blog\/swot\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/","url":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/","name":"SWOT \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810- \uc138\uc77c\uc988\ud3ec\uc2a4 (Salesforce) - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg","datePublished":"2025-11-12T20:31:30+00:00","dateModified":"2025-12-26T10:45:16+00:00","author":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"\ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \uccab\uac78\uc74c, SWOT \ubd84\uc11d \uc644\uc804 \uc815\ubcf5! \uac15\uc810(S), \uc57d\uc810(W), \uae30\ud68c(O), \uc704\ud611(T)\uc758 4\uac00\uc9c0 \uc694\uc18c\ub97c \ud1b5\ud574 \uae30\uc5c5\uc758 \ud604\uc8fc\uc18c\ub97c \uc9c4\ub2e8\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ubc0f \uacbd\uc601 \uc804\ub7b5 \uc218\ub9bd\uc744 \uc704\ud55c SWOT \ubd84\uc11d \uc608\uc2dc\uc640 \uc791\uc131 \ud301\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/kr\/blog\/swot\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#primaryimage","url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg","contentUrl":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg","width":640,"height":360,"caption":"SWOT \ubd84\uc11d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/kr\/blog\/swot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/kr\/blog\/"},{"@type":"ListItem","position":2,"name":"SWOT \ubd84\uc11d\uc774\ub780? \ubd84\uc11d \ubc29\ubc95\uacfc \uc8fc\uc758\uc810"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#website","url":"https:\/\/www.salesforce.com\/kr\/blog\/","name":"Salesforce","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/kr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/kr\/blog\/#\/schema\/person\/image\/6a2eaeaff1fe89a20af388fa12e0a8d6","name":"Salesforce Korea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g23494c9101089ad44ae88ce9d2f56aac","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Salesforce Korea"},"url":"https:\/\/www.salesforce.com\/kr\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/swot.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/kr\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/comments?post=869"}],"version-history":[{"count":6,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions"}],"predecessor-version":[{"id":1402,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/posts\/869\/revisions\/1402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media\/867"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/media?parent=869"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/sf_content_type?post=869"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/blog?post=869"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/kr\/blog\/wp-json\/wp\/v2\/coauthors?post=869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}