{"id":884,"date":"2021-03-03T20:31:00","date_gmt":"2025-11-12T20:31:44","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=884"},"modified":"2025-12-26T20:58:13","modified_gmt":"2025-12-26T11:58:13","slug":"b2b-crm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/b2b-crm\/","title":{"rendered":"B2B CRM \uc758\ubbf8 \ubc0f \ud65c\uc6a9 \ubc29\ubc95"},"content":{"rendered":"

B2B CRM\uc740 B2B \uae30\uc5c5\uc774 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \ub2c8\uc988\ub97c \ub354 \uc798 \ud30c\uc545\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \uac04\uc758 \ubcf5\uc7a1\ud55c \ud2b9\uc131\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574\uc11c\ub294 B2B CRM\uc758 \uc5ed\ud560\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \ud55c \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74 CRM\uc744 \ub3c4\uc785\ud558\ub294 \uae30\uc5c5\uc740 \uc544\ub2cc \uae30\uc5c5\uc5d0 \ube44\ud574 \uace0\uac1d \uc720\uc9c0\ub97c 27% \uc774\uc0c1 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uace0\uac1d \ud68d\ub4dd\uc5d0 \ub4dc\ub294 \ube44\uc6a9\uc740 \uace0\uac1d \uc720\uc9c0\ubcf4\ub2e4 5\ubc30\ub85c \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0\ub370\ub3c4 \ub9ce\uc740 \uae30\uc5c5\uc740 B2B\uc5d0\uc11c CRM\uc758 \uc911\uc694\uc131\uc744 \uc778\uc2dd\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. B2B CRM\uc758 \uae30\ubcf8 \uac1c\ub150\uacfc \uadf8 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa9\ucc28<\/h1>\n

B2B\uc640 B2C CRM\uc758 \ucc28\uc774\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/p>\n

B2B CRM\uc774 \uc911\uc694\ud55c \uc774\uc720<\/a><\/p>\n

B2B CRM \uad00\ub9ac \ubc0f \uace0\uac1d \uc131\uacf5 \uafc0\ud301!<\/a><\/p>\n

B2B CRM\uc744 \uc120\uc815\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc810<\/a><\/p>\n

B2B CRM \ud65c\uc6a9 \ubc29\uc2dd<\/a><\/p>\n

\uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574\uc11c \uc131\uacf5\ud55c B2B \uae30\uc5c5<\/a><\/p>\n

B2B \uae30\uc5c5\uc758 CRM \ud65c\uc6a9\ud558\uae30<\/a><\/p>\n

B2B\uc5d0\uc11c\uc758 CRM<\/h2>\n

B2B\uc5d0\uc11c CRM\uc740 \uace0\uac1d \uad00\uacc4\uad00\ub9ac, \uace0\uac1d \uc720\uc9c0, \uace0\uac1d \ucda9\uc131\ub3c4 \ub4f1\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uae30\uc5c5 \uac04\uc5d0 \ube44\uc988\ub2c8\uc2a4\ub294 \ud070 \uaddc\ubaa8\ub85c \uc9c4\ud589\ub418\uae30 \ub54c\ubb38\uc5d0 \uc77c\ubc18 \uace0\uac1d\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uad00\uc2ec\uacfc \ud22c\uc790\uac00 \uc694\uad6c\ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud604\uc7ac \ub300\ub2e4\uc218\uc758 \uae30\uc5c5\uc774 \uc774 \ubd80\ubd84\uc744 \uac04\uacfc\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uc138\uc77c\uc988 \ub2f4\ub2f9\uc790 22%\ub294 CRM\uc774 \ubb34\uc5c7\uc778\uc9c0\uc870\ucc28 \ubaa8\ub978\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, CRM\uc744 \ub3c4\uc785\ud55c \uae30\uc5c5\uc870\ucc28\ub3c4 \uc2dc\uc2a4\ud15c \uae30\ub2a5\uc758 \uc808\ubc18\uc870\ucc28 \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uc2e4\uc815\uc785\ub2c8\ub2e4. \uc65c B2B\uac70\ub798\uc5d0 CRM\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \ub354 \ud6a8\uc728\uc801\uc778\uc9c0 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4. \uadf8 \uc804\uc5d0 \uc6b0\uc120, B2B\ub780 \ubb34\uc5c7\uc778\uc9c0\ubd80\ud130 \uc54c\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

B2B \ub780?<\/h3>\n

B2B(Business to Business)\ub294 \uae30\uc5c5\uacfc \uae30\uc5c5 \uc0ac\uc774\uc5d0 \uc774\ub904\uc9c0\ub294 \uac70\ub798\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac70\ub798\ub294 \ubcf4\ud1b5 \uc5b4\ub5a4 \uae30\uc5c5\uc774 \uc7ac\ub8cc, \ubd80\ud488, \uc18c\uc7ac, \uc11c\ube44\uc2a4 \ub4f1\uc744 \ud544\uc694\ub85c \ud560 \ub54c \ub2e4\ub978 \uae30\uc5c5\uc73c\ub85c\ubd80\ud130 \uad6c\ub9e4\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub610\ud55c, \uae30\uc5c5\uc774 \uc6b4\uc601\uc5d0 \uad00\ud558\uc5ec \ub2e4\ub978 \uae30\uc5c5\uacfc \ud611\uc5c5\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\ub294\ub370 \uc774 \ubd80\ubd84 \ub610\ud55c B2B\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n

B2B + CRM = \uae30\uc5c5\uace0\uac1d\uad00\ub9ac<\/h3>\n

B2B CRM\uc740 \uae30\uc5c5 \uace0\uac1d\uad00\uacc4\uad00\ub9ac\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub294 B2B \uace0\uac1d \uc720\uc9c0 \ubc0f \uc7a0\uc7ac \uace0\uac1d \ud30c\uc545\uacfc \ud68d\ub4dd \uacfc\uc815\uc5d0\uc11c \uc4f0\uc774\ub294 \uae30\uc220, \uc804\ub7b5, \ud504\ub85c\uc138\uc2a4\ub97c \uc77c\uceeb\ub294 \ub9d0\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. B2B CRM\uc758 \ubaa9\uc801\uc740 \uae30\uc5c5 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc138\ubd84\ud654\ud558\uc5ec \uac01\uac01\uc5d0 \ub9de\ub294 \uc804\ub7b5\uc744 \ub9cc\ub4e4\uc5b4 \ub0b4\ub294 \uac83\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0 \ubc0f \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc804\ub7b5\uc801\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d \ubc0f \ub9ac\ub4dc\ub97c \uc0dd\uc0b0\ud569\ub2c8\ub2e4. \ub9ac\ub4dc\ub294 \uad6c\ub9e4\uac00 \uc9c4\ud589\ub41c \ud6c4 \u2018\uc804\ud658\u2019 \uace0\uac1d\uc73c\ub85c \ubc14\ub00c\ub294 \uac83\uc744 \ub9d0\ud558\uba70, \uc774\ub294 \uc601\uc5c5 \uacfc\uc815 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc989, B2B CRM\uc740 \uae30\uc5c5 \uace0\uac1d\uad00\uacc4\uad00\ub9ac\uc774\uc790, \uadf8 \uae30\uc5c5\uc758 \uc81c\ud488 \ud639\uc740 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\uc744 \ubaa9\uc801\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc774\uac83\uc740 B2C CRM\uc5d0\ub3c4 \uc801\uc6a9\ub418\ub294 \ub17c\ub9ac\uc774\uc9c0\ub9cc, B2B \uac70\ub798\uc758 \uacbd\uc6b0 \uc801\uc6a9\ub418\ub294 \uc804\ub7b5\uc774 \ub2e4\ub985\ub2c8\ub2e4. B2C CRM\uacfc B2B CRM\uc758 \ucc28\uc774\uc5d0 \ub300\ud574 \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

B2B\uc5d0 CRM\uc774 \uc65c \ud544\uc694\ud55c\uac00?<\/h3>\n

\uc601\uc5c5 \uacfc\uc815\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

B2B \uac70\ub798\ub294 \ub2e4\ub978 \uac70\ub798\uc640\ub294 \ub2ec\ub9ac \uac70\ub798\ud558\ub294 \uc218\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uae30\uc5c5\uc740 CRM \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc601\uc5c5 \uacfc\uc815 \uc911 \uc7a0\uc7ac \uae30\uc5c5\uc744 \ucd94\uc801\ud558\uace0, \uae30\uc5c5\uc758 \uac1c\ubcc4 \uc694\uad6c\uc5d0 \ub354 \uc798 \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354\uc6b1\uc774 CRM \uc2dc\uc2a4\ud15c\uc740 \uc601\uc5c5\ud300\uc758 \uc5c5\ubb34 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uba70 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\"B2B<\/p>\n

B2B\uc640 B2C CRM\uc758 \ucc28\uc774\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h2>\n

B2B\uc640 B2C CRM\uc740<\/a> \ubaa8\ub450 CRM \uc2dc\uc2a4\ud15c\uc744 \ud65c\uc6a9\ud558\uc9c0\ub9cc, \uace0\uac1d \uc720\ud615, \uc801\uc6a9\ub418\ub294 \ubc29\uc2dd, \uc2dc\uc2a4\ud15c \uc801\uc6a9 \ubaa9\uc801 \ub4f1\uc774 \ub2e4\ub985\ub2c8\ub2e4. \uc5b4\ub5a4 \uc694\uc778\uc774 \ub2e4\ub978 \uc9c0 \uad6c\uccb4\uc801\uc73c\ub85c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804\ud658 \uc7a0\uc7ac\uc131\uc758 \ucc28\uc774<\/h3>\n

B2C \ud658\uacbd\uc5d0\uc11c\ub294 \ub9ac\ub4dc \uc218\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ub54c \ubb38\uc81c\ub294 \uc774 \uc5c4\uccad\ub09c \uc218\uc758 \ub9ac\ub4dc\ub97c \uc5b4\ub5bb\uac8c \uad00\ub9ac\ud558\uace0, \uc774\uc640 \uad00\ub828\ub41c \ub9c9\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ubc18\uc601\ud558\ub294 \uc9c0\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud574\uc11c \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uace0\uac1d\uc5d0\uac8c \ub9de\ub294 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

B2B \uae30\uc5c5\uc758 \uacbd\uc6b0\uc5d0\ub294 \uae30\uc5c5\uc774 \uace0\uac1d\uc774\uae30\uc5d0 \uc81c\ud488\uc758 \uac00\uce58\uac00 \ub354 \ub192\uace0 \ud2b9\uc218\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc790\ub3d9\ucc28 \ubd80\ud488\uc744 \uc81c\uc791\ud558\ub294 \uae30\uc5c5\uc740 \uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc5d0 \uad00\ub828\ub41c \uae30\uc5c5\uc5d0\ub9cc \uc774 \ubd80\ud488\uc744 \ud310\ub9e4\ud560 \uac83\uc785\ub2c8\ub2e4. \uc989, B2B \uae30\uc5c5\uc5d0\uac8c \ub9ac\ub4dc \ud68d\ub4dd \uac00\ub2a5\uc131\uc740 B2C\ubcf4\ub2e4 \uc881\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, B2C\ubcf4\ub2e4 \ub9ac\ub4dc \uc804\ud658 \ubc1c\uc0dd\uc728\uc744 \ub192\uc774\uae30 \uc704\ud574 \uace0\uac1d\uc744 \uac1c\ubcc4\ub85c \uc8fc\uc758 \uae4a\uac8c \uad00\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uadf8 \uacb0\uacfc, B2B \uc2dc\uc2a4\ud15c\uc740 \uc7a5\uae30\uc801\uc778 \ud310\ub9e4 \uacc4\ud68d\uc744 \uc704\ud574 \uc124\uacc4\ub418\uc5b4 \uac01\uac01\uc758 \ub9ac\ub4dc\uac00 \uc624\ub79c \uc2dc\uac04 \uac78\uccd0\uc11c \uad00\ub9ac\ub420 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\uc601\uc5c5 \uacfc\uc815\uc758 \uae38\uc774 \ucc28\uc774<\/h3>\n

B2B \uac70\ub798\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub192\uc740 \uac00\uce58\uc758 \uc81c\ud488\uc744 \ud3ec\ud568\ud558\uae30 \ub54c\ubb38\uc5d0 \uc5ec\ub7ec \uc0ac\ub78c\uc774 \uc758\uc0ac\uacb0\uc815\uc5d0 \ucc38\uc5ec\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ud310\ub9e4 \uacfc\uc815\uc774 \ub354 \uae38\uc5b4\uc9c0\uace0 \uc5ec\ub7ec \ub2e8\uacc4\uac00 \ucd94\uac00\ub429\ub2c8\ub2e4. \ud310\ub9e4 \ud37c\ub110(Sales Funnel)\uc5d0\uc11c \ub9ac\ub4dc\uc758 \uc704\uce58\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\uba70, \ub9ac\ub4dc\uc640 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc29\ubc95\uc5d0 \ub300\ud574 \uace0\ubbfc\ud574\uc57c\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uac01 \ub2e8\uacc4\ub9c8\ub2e4 \uac00\uc2dc\ud654\ub97c \uc720\uc9c0\ud558\ub294 \uac8c \uc6b0\uc120\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\uc5d0 \ube44\ud574 B2C\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \ud310\ub9e4\ub418\ub294 \uacfc\uc815\uc774 \uac04\ub2e8\ud558\uba70 \uc18c\ube44\uc790\uac00 \ub9ce\uc73c\ubbc0\ub85c \uac1c\ubcc4\uc801\uc73c\ub85c \uc601\uc5c5 \uacfc\uc815\uc744 \uc790\uc138\ud558\uac8c \ucd94\uc801\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub429\ub2c8\ub2e4.<\/p>\n

\uc5c5\ubb34 \ud6a8\uc728\ud654\uc758 \ucc28\uc774<\/h3>\n

B2B CRM \uc2dc\uc2a4\ud15c\uc740 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \ud310\ub9e4 \uacfc\uc815\uc744 \ubb38\uc81c\uc5c6\uc774 \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc81c\uc791\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uc5c4\uccad\ub09c \uc218\uc758 \ub9ac\ub4dc\uc640 \uad00\ub828 \uc138\ubd80 \ub370\uc774\ud130\uac00 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub294 \uad6c\ub9e4 \ub0b4\uc5ed, \uacc4\uc0b0\uc11c, \uc131\uacfc\ud45c \ub4f1\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574\uc11c \uc18c\ube44\uc790\uc758 \ud589\ub3d9 \uc591\uc2dd\uacfc \uac01 \ub9ac\ub4dc\uac00 \uac00\uc9c0\ub294 \uc7ac\uc815 \uc0c1\ud669 \ud30c\uc545\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

B2C CRM\uc740 \ud2b9\uc815 \uace0\uac1d \uadf8\ub8f9\uc744 \ub300\uc0c1\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \ubaa9\uc801\uc744 \ub461\ub2c8\ub2e4. \uae30\uc5c5\uc740 B2B CRM\uc5d0\uc11c \uc5bb\uc740 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \ud070 \ubaa9\ud45c\ub97c \uc138\uc6cc\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\"B2B<\/p>\n

B2B CRM\uc774 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n

B2B \uace0\uac1d\uc740 \uc2e0\uc81c\ud488\uc774\ub098 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0 \ud22c\uc790\ud558\uae30 \uc804 \ub9ce\uc740 \uace0\ubbfc\uc744 \ud569\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \ud55c\ubc88\uc758 \uc120\ud0dd\uc73c\ub85c \uc778\ud574 \uae30\uc5c5\uc740 \ub9ce\uc740 \uac83\uc744 \ucc45\uc784\uc838\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9de\uc9c0 \uc54a\uc740 \uc2dc\uc2a4\ud15c\uc744 \ub3c4\uc785\ud558\uac8c \ub41c \uacbd\uc6b0 \uace0\uac1d \uc6b4\uc601\uc5d0 \ucc28\uc9c8\uc774 \uc0dd\uae30\uba70, \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc744 \ucc3e\ub294 \ub370 \ucd94\uac00\uc801\uc778 \ub3c8\uacfc \uc2dc\uac04\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uae30\uc5c5\uc5d0 \ub9de\ub294 B2B CRM\uc744 \uc774\uc6a9\ud558\uba74 \uc7a0\uc7ac\uace0\uac1d\uacfc \uc88b\uc740 \uad00\uacc4\ub97c \ub9fa\uc744 \uae30\ud68c\uac00 \uc0dd\uae38 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud604\uc7ac \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uae30\uc5c5 \uace0\uac1d\uc5d0 \ub300\ud574\uc11c\ub3c4 \uad00\ub9ac\uc640 \uad00\uc2ec\uc744 \uc78a\uc5b4\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4. \ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ube60\ub974\uace0 \uc815\ud655\ud558\uac8c \uae30\uc5c5\uc758 \uc11c\ube44\uc2a4 \ubc0f \uc81c\ud488\uc744 \uc81c\uacf5\ud558\uba74\uc11c \uad00\uacc4\ub97c \uac15\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\uc81c B2B CRM\uc774 \uc911\uc694\ud55c 3\uac00\uc9c0 \uc774\uc720\ub97c \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

B2B CRM\uc740 \uace0\uac1d \uc720\uc9c0 \ubc0f \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc5d0 \ud544\uc218 \uc694\uc18c<\/h3>\n

\ub300\ubd80\ubd84 \uae30\uc5c5\uc740 5\ub144\ub9c8\ub2e4 45%\uc5d0\uc11c 50%\uc758 \uace0\uac1d\uc744 \uc783\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc758 \uc2e4\ud328\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, B2B \uac70\ub798\ub9cc \ud558\ub294 \uae30\uc5c5\uc77c \uacbd\uc6b0 \uc2e4\ud328\ud560 \ud655\ub960\uc774 \ub354\uc6b1\ub354 \ub192\uc2b5\ub2c8\ub2e4. B2C\uc5d0\uc120 1\ud68c \uacb0\uc81c \ud639\uc740 \uc0c1\ub300\uc801\uc73c\ub85c \uc801\uc740 \uac00\uc785\ube44\uac00 \ubc1c\uc0dd\ud558\ub294 \uac83\uc5d0 \ube44\ud574 B2B \uc5d0\uc120 \uacc4\uc57d, \ubc95\uc801 \uc11c\ub958, 100\ub9cc\uc6d0 \uc774\uc0c1 \ub192\uc740 \uac00\uce58\uc758 \ub370\uc774\ud130 \ub4f1\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uc774\ub7f0 \uc911\uc694\ud55c \ubd80\ubd84\ub4e4\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud574\uc8fc\ub294 B2B CRM\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc9c0\uc18d\uc801\uc778 \uc218\uc785\uc744 \uc704\ud574\uc120 \uace0\uac1d \uc720\uc9c0\uc640 \uace0\uac1d \uc774\ud0c8 \ubc29\uc9c0\uc5d0 \ub178\ub825\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \ub098\uc544\uac00 \uae30\uc5c5\uc758 \uc0ac\uc5c5 \uaddc\ubaa8\ub97c \ub113\ud790 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. B2B CRM\uc744 \ud1b5\ud574 \uc5bb\uc740 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc81c\ud488 \ubc1c\uc804, \uc601\uc5c5 \uacfc\uc815, \uc0c1\ub2f4 \ubc29\uc2dd \ub4f1 \uc6b4\uc601\ubc29\uc2dd\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc5d0\ub3c4 \uc911\uc694\ud55c \ub514\ub524\ub3cc\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

B2B \uace0\uac1d\uc758 \ud3c9\uac00\ub294 \uc911\uc694\ud55c \uc694\uc18c<\/h3>\n

\uc77c\ubc18 \uace0\uac1d\ubcf4\ub2e4 B2B \uace0\uac1d\uc758 \uaddc\ubaa8 \ubc0f \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uac00 \ud6e8\uc52c \ub354 \ub192\uc73c\ubbc0\ub85c \uae30\uc5c5\uc740 \uae30\uc5c5\uace0\uac1d\uacfc \uac00\uae4c\uc6b4 \uac70\ub9ac\ub97c \uc720\uc9c0\ud574\uc57c\ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ub530\ub85c \uc758\uacac\uc744 \uc81c\uc2dc\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0, \uc774\ub97c \uace0\uac1d \ub9cc\uc871\uc73c\ub85c \uc5f0\uacb0 \uc9c0\uc5b4 \uc0dd\uac01\ud560 \uc218\ub3c4 \uc788\uc73c\ub098, \ud56d\uc0c1 \uc815\ub2f5\uc774 \uc544\ub2d0 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ubc18\uc751\uc774 \ud06c\uc9c0 \uc54a\uc744 \uacbd\uc6b0, \uace0\uac1d\uc774 \uae30\uc5c5\uc758 \uc11c\ube44\uc2a4 \ubc0f \uc81c\ud488\uc5d0\uc11c \uc774\ud0c8\ud560 \uc900\ube44\ub97c \ud558\ub294 \uac83\uc77c \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uace0\uac1d\uc758 \uace0\ubbfc\uc744 \uc9c1\uc811 \ub4e3\uae30 \uc804 \uae30\uc5c5\uc774 \uba3c\uc800 \ub2e4\uac00\uac00\uc11c \uc774\ub97c \ud574\uacb0\ud558\uac70\ub098 \uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \uace0\uac1d \uc0c1\ub2f4 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uba74 \uae30\uc5c5 \uace0\uac1d\uc758 \ubb38\uc81c\ub97c \uc774\ud574\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uadf8\ub7f4 \uacbd\uc6b0, \uace0\uac1d\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \ud301\uacfc \uc81c\uc548\uc744 \ube60\ub974\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130 \uc218\uc9d1\uc73c\ub85c \ub9ac\ub4dc \uc721\uc131 \uac00\ub2a5<\/h3>\n

B2B\uc5d0\uc11c CRM \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc21c\uc2dd\uac04\uc5d0 \uc815\ub9ac\ud574 \uc8fc\uae30 \ub54c\ubb38\uc5d0 \ud310\ub9e4\uc790\uac00 \uc9c1\uc811 \uc815\ubcf4\ub97c \uc785\ub825\ud558\ub290\ub77c \ub0ad\ube44\ud55c \uc2dc\uac04\uc774 \uc808\uc57d\ub429\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc800\uc7a5\ub41c \ub370\uc774\ud130\ub97c \ud310\ub9e4\uc790\uac00 \ud655\uc778\ud558\uace0 \ubd84\uc11d\ud558\uae30\uac00 \uc27d\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \uc5b8\uc81c, \uc5b4\ub514\uc5d0\uc11c, \uc5b4\ub5a0\ud55c \ubb38\uad6c\ub97c \ud1b5\ud574\uc11c \uc811\uadfc\ud558\ub294 \uac83\uc774 \uc88b\uc744\uc9c0\ub97c \ubcf4\ub2e4 \ube68\ub9ac \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud310\ub9e4\uc790\ub294 \uc790\uc2e0\ub3c4 \ubaa8\ub974\uac8c \ub9ac\ub4dc \uc804\ud658 \uc7a0\uc7ac\uc131\uc774 \uc5c6\ub294 \uace0\uac1d\uce35\uc744 \ub300\uc0c1\uc73c\ub85c \uc900\ube44\ud558\uace0 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc0c1\ub300\uc801\uc73c\ub85c \uc804\ud658 \uc7a0\uc7ac\uc131\uc774 \uc88b\uc740 \ub9ac\ub4dc\ub97c \ub193\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc744 \uc774\uc6a9\ud558\uba74 \uc774\ub7ec\ud55c \uc7a0\uc7ac\uc131\uc774 \ud070 \ub9ac\ub4dc\uac00 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0 \ub69c\ub837\uc774 \ubcf4\uc785\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uae30\uc5c5\uc740 \uc601\uc5c5 \uc804\ub7b5\uc744 \ubc14\uafb8\uac70\ub098 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5\ubd80\uc11c\uc758 \ubd80\ub2f4\uac10\uc774 \uc904\uc5b4\ub4e4\uc5b4 \ub354 \uc0dd\uc0b0\uc801\uc778 \uc804\ub7b5\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2e4\ub7c9\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1 \ubc0f \uad00\ub9ac\ud558\ub290\ub77c \ub4dc\ub294 \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uac8c \ub418\uba74\uc11c \uc774\uc81c \uc601\uc5c5\ubd80\uc11c\ub294 \ub9ac\ub4dc \uc804\ud658\uc5d0 \ub354 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uace0\uac1d \ubd84\uc11d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud305\ud300\uc774 \uace0\uac1d \ub2c8\uc988\uc640 \uc804\ud658\uc728\uc744 \uc608\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \uae30\uc5c5 \uace0\uac1d\uce35\uc5d0 \ub300\ud55c \ud55c\uce35 \ub354 \uae4a\uc740 \ud30c\uc545\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

B2B CRM \uad00\ub9ac\ub85c \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc77c\ud558\uae30<\/h3>\n

\uace0\uac1d\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \uc815\ubcf4\ub97c \uc5bb\uc73c\uba74\uc11c \uace0\uac1d\uad00\uacc4\uad00\ub9ac\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \uace0\uac1d\uc758 \ud589\ub3d9 \ubc0f \uc18c\ube44 \uc2b5\uad00\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \ube60\ub974\uac8c \uc2b5\ub4dd\ud558\uba74 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uacc4\ud68d\ud560 \ub54c \ud070 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305\ud300\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc5b4\ub5a4 \ubd80\ubd84\uc5d0 \ubcc0\ud654\uac00 \ud544\uc694\ud55c\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc758 \uc7a5\uae30\/\ub2e8\uae30 \ubaa9\uc801\uc744 \uc131\ucde8\ud558\ub294 \ud504\ub85c\uc138\uc2a4 \ud655\uc778\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uae30\uc5c5 \ud658\uacbd\uc740 \uc0c8\ub85c\uc6b4 \ubcc0\ud654\ub97c \uc798 \ubc1b\uc544\ub4e4\uc5ec \uc720\uc5f0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc989, \uc2a4\ub9c8\ud2b8\ud55c \uc5c5\ubb34\ud658\uacbd\uc744 \uc704\ud574\uc120 \uc790\ub3d9\ud654\uac00 \uac00\ub2a5\ud55c CRM \uc2dc\uc2a4\ud15c \ub3c4\uc785\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc2a4\ud15c\uc740 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5\ud300 \uc0ac\uc774\uc5d0 \uc18c\ud1b5\uc774 \uc798 \ub420 \uc218 \uc788\uac8c \uc6b4\uc601 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub85c\uc368 \uac01 \ubd80\uc11c\uac00 \ub9ac\ub4dc\ub9c8\ub2e4 \ub2f4\ub2f9\ud574\uc57c \ud560 \ubd80\ubd84\uc774 \uba85\ud655\ud574\uc9c0\uba70, \ubd80\uc11c\ubcc4 \uc131\uacfc\ub3c4 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"<\/p>\n

B2B CRM \uad00\ub9ac \ubc0f \uace0\uac1d \uc131\uacf5 \uafc0\ud301!<\/h2>\n

\uae30\uc5c5 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub294 \uc0dd\uac01\ubcf4\ub2e4 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2dc\uac04 \ubc0f \uacbd\uc81c\uc801 \ud22c\uc790\uc640 \ud568\uaed8 \uc804\ub7b5\uc801\uc778 \uc811\uadfc\ub3c4 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc791\uc5c5\uc758 \ubd80\ub2f4\uc744 \ub35c\uc5b4\ub4dc\ub9ac\uace0\uc790 \uace0\uac1d \uc131\uacf5 \ucd94\uc9c4\uc744 \uc704\ud55c \uad00\ub9ac \uafc0\ud301\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4!<\/p>\n

\uace0\uac1d \ub2c8\uc988\ub97c \ud30c\uc545\ud558\uc790<\/h3>\n

B2B \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud558\uae30 \uc704\ud574\uc11c \uadf8\ub4e4\uc758 \ub2c8\uc988\ub97c \ud30c\uc545\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ud30c\uc545\ud558\uace0, \uadf8\ub4e4\uc5d0\uac8c \ub9de\ub294 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574\uc57c \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud558\uae30 \uc704\ud574\uc120 B2B CRM\uc758 \ub3c4\uc6c0\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud65c\uc6a9\ud558\uba74 \uac01 \ub9ac\ub4dc\uc640 \uc8fc\uace0\ubc1b\ub294 \uba54\uc2dc\uc9c0 \ud639\uc740 \uc815\ubcf4\ub97c \ubcf4\uad00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uacfc \uc774\uc57c\uae30\ud560 \ub54c \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \uc6d0\ud558\ub294\uc9c0, \uc5b4\ub5a4 \uc694\uc18c\ub4e4\uc5d0 \uc758\ud574 \uad6c\ub9e4 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294\uc9c0\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c, \uae30\uc5c5\uc774 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ucda9\uc871\uc2dc\ud0ac \ubc29\ubc95\uc744 \ub3c4\uc785\ud574\uc57c \ud569\ub2c8\ub2e4. B2B CRM\uc744 \ub3c4\uc785\ud558\uba74 \uace0\uac1d\uc758 \uc2e0\ub8b0\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \ub354\ubd88\uc5b4 \uae30\uc5c5 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub3c4 \uc0c1\uc2b9\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc758 \uc131\uacf5 \ub808\ubca8 \ubaa8\ub2c8\ud130\ub9c1<\/h3>\n

\uace0\uac1d \uc131\uacf5\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc5f4\uc1e0\ub294 \uace0\uac1d\uc774 \uae30\uc5c5 \uc81c\ud488\uc5d0 \uc5bc\ub9c8\ub098 \uac00\uce58 \uc788\ub2e4\uace0 \ud310\ub2e8\ud558\ub294\uc9c0\uba70, \uc774\ub294 CRM \ud234\uc744 \ud1b5\ud574\uc11c \ubaa8\ub2c8\ud130\ub9c1\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \uacfc\uc815\uc5d0\uc11c \uc81c\ud488\uc5d0 \uad00\uc2ec\uc744 \ub450\ub294 \uae30\uc5c5\uc774 \uba87 \uac1c\uc778\uc9c0\ub97c \ud310\ub2e8\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8 \uc774\ud6c4\uc5d0\ub294 \uc5b4\ub5a4 \uae30\uc5c5 \uace0\uac1d\uc774 \uc81c\ud488\uc744 \ud65c\uc6a9\ud558\ub294\uc9c0 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d \ucc38\uc5ec\ub3c4 \ud639\uc740 \uad00\uc2ec\ub3c4\ub97c \uae30\uc5c5 \uc5c5\uc885\uc5d0 \ub530\ub77c \ub2e4\ub974\uac8c \uce21\uc815\ud574\uc57c \ud558\uace0, \uc774\ub294 \uc7a5\uae30\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1 \ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc744 \ud65c\uc6a9\ud558\ub294 \uace0\uac1d\uc774 \ub9ce\uc744\uc218\ub85d \uc81c\ud488 \uac00\uce58\ub294 \uc62c\ub77c\uac00\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uc815\uae30\uc801\uc73c\ub85c \uc218\uc9d1\ud558\uae30<\/h3>\n

\uae30\uc5c5 \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\ud558\uae30 \uc704\ud574\uc120 \uace0\uac1d\uc5d0\uac8c \uae30\uc5c5\uc758 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uac00\uce58\uac00 \ubb34\uc5c7\uc778\uc9c0 \uce21\uc815\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\ub294 \uac8c \ud575\uc2ec\uc785\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \ube60\ub974\uac8c \uc218\uc9d1\ud560 \uc218 \uc788\uc73c\uba70 \uacf5\uc720\ub3c4 \uc27d\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ud53c\ub4dc\ubc31\uc5d0\uc11c \uc790\uc8fc \uc5b8\uae09\ub418\ub294 \ubb38\uc81c\ub97c \ud655\uc778\ud558\uace0 \uc774\ub97c \ud574\uacb0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub85c\uc368 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub298\ub9ac\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc78a\uc9c0 \ub9d0\uc790, B2B \uace0\uac1d\uc740 \ud55c \uac1c\uc778\uc774 \uc544\ub2c8\ub77c \uae30\uc5c5\uc774\ub2e4!<\/h3>\n

B2B \uace0\uac1d\uc740 \uac1c\uc778\uc774 \uc544\ub2c8\ub77c \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\uae30 \ub54c\ubb38\uc5d0 \ucde8\ud574\uc57c\ud560 \uc804\ub7b5\uc774 \ub2e4\ub985\ub2c8\ub2e4. \uace0\uac1d \uae30\uc5c5 \ub0b4\uc5d0 \uc5b4\ub5a4 \uac1c\uc778\uacfc \uc88b\uc740 \uad00\uacc4\ub97c \ub9fa\ub294 \uac83\ub3c4 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8 \uc0ac\ub78c\uc774 \uadf8 \uae30\uc5c5\uc744 \ub5a0\ub098\uac8c \ub418\uba74 \uc0c8\ub85c\uc6b4 \uad00\uacc4\ub97c \ub9fa\uc5b4\uc57c \ud558\ub294 \ubb38\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc744 \ud53c\ud558\uae30 \uc704\ud574\uc11c\ub294 \u2018\uac1c\uc778\u2019\uace0\uac1d\uad00\uacc4\uad00\ub9ac\ub97c \ub5a0\ub098 \uae30\uc5c5 \ub300 \uae30\uc5c5\uc73c\ub85c \uad00\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c \uae30\uc5c5 \ub0b4 \uc9c1\uc6d0\uc5d0\uac8c\ub3c4 \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uad50\uc721\ud574\uc57c \ud569\ub2c8\ub2e4. \uae30\uc5c5 \uc81c\ud488\uc5d0 \ub300\ud574 \ubaa8\ub4e0 \uc9c1\uc6d0\uc774 \uc815\ud655\ud788 \uc778\uc9c0\ud558\uace0 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub798\uc57c \ub204\uad6c\ub4e0\uc9c0 \uae30\uc5c5 \ub300 \uae30\uc5c5\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"B2B<\/p>\n

B2B CRM\uc744 \uc120\uc815\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc810<\/h2>\n

B2B CRM\uc744 \uc120\uc815\ud560 \ub54c\uc5d0\ub294 \uc5ec\ub7ec \uc694\uc18c\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc120\uc815\ubd80\ud130 \uc801\uc6a9\uae4c\uc9c0\uc758 \uc9c4\ud589 \uc808\ucc28\ub97c \ubbf8\ub9ac \uc900\ube44\ud574\uc57c \ud558\ub294\ub370, \uc774\ub97c \ubabb \ud560 \uacbd\uc6b0 \uc2dc\uc2a4\ud15c \ud1b5\ud569\uc5d0 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc758 4\uac00\uc9c0\ub97c \ucc38\uace0\ud558\uba74 \uae30\uc5c5\uc5d0 \uc54c\ub9de\uc740 B2B CRM \uc2dc\uc2a4\ud15c\uc744 \uc120\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc5c5\uc758 \ubaa9\ud45c \uc9c0\uc815\ud558\uae30<\/h3>\n

B2B CRM \uc194\ub8e8\uc158\uc744 \uc120\uc815\ud558\uae30 \uc804\uc5d0 \uae30\uc5c5\uc758 \ubaa9\ud45c\ub97c \uc9c0\uc815\ud558\ub294 \uac8c \uc911\uc694\ud569\ub2c8\ub2e4. \ubaa9\ud45c\uac00 \uc124\uc815\ub418\uc5b4\uc57c \uc2dc\uc2a4\ud15c\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM \uc120\uc815 \uc804 \uace0\ub824\ud574\uc57c\ud560 \uc694\uc18c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
  1. \ud574\uacb0\ud558\ub824\uace0 \ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ubb38\uc81c\ub97c \uc9c0\uc815\ud558\uae30<\/li>\n
  2. \uace0\uac1d \ud68d\ub4dd \ud639\uc740 \uace0\uac1d \uc720\uc9c0\uc5d0 \uc9d1\uc911\ud558\uae30 \uc704\ud574\uc11c CRM\uc744 \ub3c4\uc785\ud558\ub294\uac00?<\/li>\n
  3. \ud604\uc7ac \uace0\uac1d\uacfc\uc758 \uc18c\ud1b5 \uae30\ub85d \ubc29\uc2dd<\/li>\n
  4. CRM \uc2dc\uc2a4\ud15c\uc744 \ud65c\uc6a9\ud560 \uc9c1\uc6d0 \uc218<\/li>\n
  5. CRM \uc194\ub8e8\uc158 \uc801\uc6a9 \uc2dc \uc218\uc815\uc0ac\ud56d \ud30c\uc545<\/li>\n
  6. CRM \uc194\ub8e8\uc158\uc758 \uc131\uacfc \uce21\uc815 \ubc29\uc2dd \uc9c0\uc815\ud558\uae30<\/li>\n<\/ol>\n

    \uc774\uc640 \uac19\uc740 \uac83\uc744 \uace0\ubbfc\ud558\uc5ec \uacb0\uc815\ud55c \ud6c4\uc5d0 CRM \uc2dc\uc2a4\ud15c\uc744 \uad6c\ub9e4\ud558\uace0 \ub3c4\uc785\ud558\ub294 \uac8c \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc2dc\uc2a4\ud15c\uc774 \uac16\ucdb0\uc57c \ud560 \uae30\ub2a5\uc744 \uc815\ud558\uae30<\/h3>\n

    \uae30\uc5c5\uc758 \ubaa9\ud45c\uac00 \uc815\ud574\uc9c0\uba74 \uc6b4\uc601\uc5d0 \ud544\uc694\ud55c CRM \uae30\ub2a5\uc744 \uc815\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. B2B CRM\uacfc B2C CRM\uc740 \ub2e4\ub978 \uae30\ub2a5\uc744 \uc9c0\ub2c8\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uac1c\ubcc4\uc801\uc73c\ub85c \uac01\uac01 \ud544\uc694\ud560 \uae30\ub2a5\uc744 \uc124\uc815\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ub610\ud55c, CRM \uc2dc\uc2a4\ud15c\uc740 \uc0ac\uc6a9 \ubc95\uc744 \uc2b5\ub4dd\ud558\ub294 \ub370 \uc2dc\uac04\uc774 \ub9ce\uc774 \uac78\ub9ac\uace0, \ub3c4\uc785\uc2dc\ud0a4\uae30 \uc5b4\ub835\uae30 \ub54c\ubb38\uc5d0 \uc774 \uc810\uc744 \ucc38\uace0\ud574\uc11c \uacc4\ud68d\uc744 \uc138\uc6cc\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    CRM \uc2dc\uc2a4\ud15c \uc124\uce58 \ubc29\uc2dd \uc815\ud558\uae30<\/h3>\n

    CRM\uc740 \uc628\ub77c\uc778 \ud074\ub77c\uc6b0\ub4dc \ub610\ub294 \uae30\uc5c5 \uac74\ubb3c \uc548\uc5d0 \uc124\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \ud604\uc7a5\uc5d0 \uc124\uce58\ud560 \ub54c\ub294 \ucd94\uac00 \uc694\uae08\uc774 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc9c0\ub9cc, \uae30\uc220\uc801 \uc9c0\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc744 \uc124\uce58\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ub370 \uc2dc\uac04\uacfc \ucd94\uac00\uc801\uc778 \ube44\uc6a9\ub3c4 \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ud558\uc9c0\ub9cc \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM \uc2dc\uc2a4\ud15c\uc740 \uae30\uc220\uc801 \uc9c0\uc2dd\uc774 \ud544\uc694 \uc5c6\uc2b5\ub2c8\ub2e4. \uc27d\uace0 \ube60\ub978 \uac00\uc785\uc73c\ub85c \ubc14\ub85c CRM \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \ubc0f \ubb38\uc11c\ub294 \ud50c\ub7ab\ud3fc \uc11c\ubc84\uc5d0 \uc548\uc804\ud558\uac8c \ubcf4\uad00\ub429\ub2c8\ub2e4.<\/p>\n

    CRM \uc2dc\uc2a4\ud15c\uacfc \ub2e4\ub978 \uc2dc\uc2a4\ud15c\uc758 \ud1b5\ud569<\/h3>\n

    \uace0\ub824\ud558\uc2dc\ub294 CRM \uc2dc\uc2a4\ud15c\uc774 \uae30\uc5c5\uc758 \ub0b4\ubd80\uc801\uc778 \uc2dc\uc2a4\ud15c \ub610\ub294 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601 \ubc29\uc2dd\uacfc \uc798 \ud1b5\ud569\ud560 \uc218 \uc788\uc744\uc9c0 \uace0\ubbfc\ud574\ubd10\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 CRM \uc194\ub8e8\uc158\uc774 \ub2e4\ub978 \uc571\uacfc \ud1b5\ud569\ud558\ub294 \ub370 \uc788\uc5b4 \ubb38\uc81c \ubc1c\uc0dd \uc5ec\ubd80\uac00 \uc788\ub294\uc9c0\ub3c4 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \uae30\uc5c5 \ub0b4 IT \ud300\uc774 \uc788\ub2e4\uba74, CRM \uc2dc\uc2a4\ud15c \ub3c4\uc785\uc5d0 \ub300\ud574\uc11c IT \ud300\uacfc \ud568\uaed8 \uc0ac\uc804\uc5d0 \uc774\ub7ec\ud55c \ub0b4\uc6a9\uc774 \ub17c\uc758\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    \uc0ac\uc6a9\ubc95\uc774 \uc27d\uace0 \ubaa8\ubc14\uc77c \uc811\uadfc\ub3c4 \uac00\ub2a5\ud55c CRM<\/h3>\n

    B2B CRM \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud560 \ub54c \uc0ac\uc6a9\ubc95\uc774 \uc26c\uc6b4 CRM\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uc811\uadfc\uc774 \uc27d\uace0 \ube60\ub978 \uc194\ub8e8\uc158\uc740 \uc2dc\uac04\uacfc \ube44\uc6a9\uc774 \uc808\uc57d\ub429\ub2c8\ub2e4. \ud574\ub2f9 CRM \uc2dc\uc2a4\ud15c\uc774 \ub2e4\ub978 \ube0c\ub77c\uc6b0\uc800\uc640 \uc804\uc790 \uae30\uacc4\ub85c \uc811\uadfc\ub420 \uc218 \uc788\uc744\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \ubaa8\ubc14\uc77c\uc740 \uc6b0\ub9ac \uc77c\uc0c1\uc0dd\ud65c\uc5d0\uc11c \ub110\ub9ac \uc4f0\uc774\uae30 \ub54c\ubb38\uc5d0 \ubaa8\ubc14\uc77c\ub85c \uc811\uadfc\uc774 \uac00\ub2a5\ud55c CRM\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc774 \ubaa8\ub4e0 \uc870\uac74\uc744 \ucda9\uc871\uc2dc\ud0a4\ub294 CRM \uc2dc\uc2a4\ud15c\uc774 \uc788\uc744\uae4c?<\/h3>\n

    \ud074\ub77c\uc6b0\ub4dc\ub97c \uc774\uc6a9\ud55c B2B CRM \uc2dc\uc2a4\ud15c\uc740 \uc704\uc758 \ubaa8\ub4e0 \uc870\uac74\uc744 \ucda9\uc871\uc2dc\ucf1c \uc5c5\ubb34\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc785\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574 \uae30\uc5c5 \uace0\uac1d \uad00\uacc4\uad00\ub9ac\uac00 \ub354\uc6b1\ub354 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n

    \ud074\ub77c\uc6b0\ub4dc\ub97c \uc774\uc6a9\ud55c B2B CRM\uc740 \uace0\uac1d \uc815\ubcf4\ub97c \ud558\ub098\uc758 \ud1b5\ud569\ub41c \ud50c\ub7ab\ud3fc\uc5d0 \ubcf4\uad00\ud569\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \ub9c8\ucf00\ud305 \ud234, \ub9ac\ub4dc \uc721\uc131 \ud234, \ub9e4\ucd9c, \uace0\uac1d \uc0c1\ub2f4, \ube44\uc988\ub2c8\uc2a4 \ubd84\uc11d\uacfc \uc571 \uad50\uccb4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \ub370\uc774\ud130\ub97c \uc18c\ud504\ud2b8\uc6e8\uc5b4(SaaS) \ud615\uc2dd\uc73c\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\uac83\uc740 \ubaa8\ubc14\uc77c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uace0 PC\ub85c\ub3c4 \uc0ac\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

    \"B2B<\/p>\n

    B2B CRM \ud65c\uc6a9 \ubc29\uc2dd<\/h2>\n

    B2B CRM\uc774\ub780 \ubb34\uc5c7\uc778\uc9c0\uc640 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

    B2B CRM\uc758 \ud0a4: ‘\uc5f0\ub77d\ucc98 \uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4’<\/h3>\n

    B2B CRM\uc758 \uc5f0\ub77d\ucc98 \uad00\ub9ac \ud234\uc744 \ud65c\uc6a9\ud574\uc11c \uae30\uc5c5\uace0\uac1d \ub370\uc774\ud130\ub97c \uc27d\uac8c \uad00\ub9ac\ud558\uace0 \uace0\uac1d \uc18c\uc15c \uc815\ubcf4\ub97c \ud1b5\ud574 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uacfc \uad00\ub828\ub41c \uc5f0\ub77d\ucc98\ub97c \ube60\ub974\uac8c \uc218\uc9d1\ud558\uace0 \uc5b8\uc81c\ub4e0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\ub77d\ucc98 \uad00\ub9ac\ub97c \ud1b5\ud574 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac, \ub098\uc544\uac00 \uace0\uac1d \uc720\uc9c0\uc640 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \ub54c\ub3c4 \uc608\uc804\uc758 \uae30\ub85d\uc744 \ucc38\uace0\ud574\uc11c \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc5f0\ub77d\ucc98 \uad00\ub9ac\ub294 \ub2e8\uc9c0 \uc804\ud654\ubc88\ud638 \uc815\ubcf4\ub97c \ub73b\ud558\ub294 \uac8c \uc544\ub2cc, \uace0\uac1d\uacfc \uad00\ub828\ud55c \uc18c\uc15c \ub370\uc774\ud130\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc9c1\uc811\uc801\uc778 \uace0\uac1d \ud53c\ub4dc\ubc31\uc774 \uc544\ub2cc \uc18c\uc15c \ub370\uc774\ud130\ub97c \ud1b5\ud574\uc11c\ub3c4 \uace0\uac1d\uc758 \ub0b4\uba74\uc744 \uc5ff\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ud574\uc11c \uace0\uac1d\uc0c1\ub2f4\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uba70, \uace0\uac1d\uc758 \uace0\ubbfc\uc5d0 \ub300\ud55c \ud6a8\uc728\uc801\uc778 \uc194\ub8e8\uc158\ub3c4 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\ub77d\ucc98 \uad00\ub9ac \ud234\uc744 \uc774\uc6a9\ud574 \uc774\uc81c \uc5b8\uc81c \uc5b4\ub514\uc11c\ub4e0 \ub370\uc774\ud130 \ud655\uc778\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

    \ub9ac\ub4dc \ud655\ubcf4 \ubc0f \ub370\uc774\ud130 \uad00\ub9ac \uac00\ub2a5<\/h3>\n

    B2B CRM\uc744 \uc774\uc6a9\ud558\uba74 \ub9ac\ub4dc\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9ac\ub4dc \ucd94\uc801 \ubc0f \uc0dd\uc131\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. B2B \uac70\ub798\uc5d0\uc11c \ub9ac\ub4dc\ub294 \ub9ce\uc774 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ub9ac\ub4dc \uad00\ub9ac\uac00 \uae30\uc5c5 \uc131\uacf5\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ub9ac\ub4dc\ub97c \uc2e4\uc81c \uc601\uc5c5 \uae30\ud68c\ub85c \uc804\ud658\ud558\uba74 \uae30\uc5c5\uc740 \uc131\uacf5\uc758 \uae38\uc744 \uac78\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ub9ac\ub4dc \ud655\ubcf4\uc5d0 \uc911\uc694\ud55c \uac83\uc740 \ub370\uc774\ud130\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2f4\ub2f9\uc790\uc758 \ub2a5\ub825\uc785\ub2c8\ub2e4. \uadf8\ub7f0\ub370, \ub9ac\ub4dc\uac00 \ubc1c\uc0dd\ud560 \ub54c\ub9c8\ub2e4 \ub9de\ub294 \ub2f4\ub2f9\uc790\ub97c \ub9e4\uce6d\ud558\ub294 \uc77c\uc740 \ubc88\uac70\ub86d\uace0 \ud6a8\uc728\uc801\uc774\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud074\ub77c\uc6b0\ub4dc\uc758 \ub9ac\ub4dc \ud655\ubcf4 \uae30\ub2a5\uc73c\ub85c \uc778\ud574 \ub9ac\ub4dc\ub97c \ub9de\ub294 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc989\uc2dc \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ubcf4\uace0\uc11c \ubc0f \ub300\uc2dc\ubcf4\ub4dc\ub85c \uc131\uacfc\ub97c \ub192\uc774\uae30<\/h3>\n

    \uc778\uacf5\uc9c0\ub2a5\uc5d0 \ub300\ud574 \uc5fc\ub824\ud558\uc2dc\ub294 \ubd84\ub4e4 \uc704\ud55c \uc644\ubcbd\ud55c \ud234\uc785\ub2c8\ub2e4. CRM \ubd84\uc11d \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \ud310\ub9e4 \uc608\uce21 \ubcf4\uace0\uc11c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubcf4\uace0\uc11c\ub97c \ube60\ub974\uac8c \uad00\ub9ac\ud558\uace0 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \uc218\uc815\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc7a5\uc18c\uc640 \uc2dc\uac04\uc5d0 \uad00\uacc4\uc5c6\uc774 \uae30\uc5c5 \uc131\uacfc\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc73c\uba70, \uac70\ub798\ub3c4 \ube68\ub9ac \uc131\uc0ac\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM \ubd84\uc11d \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c \ubcf4\uace0\uc11c \uc791\uc131\uc774 \uc26c\uc6cc\uc9c0\uba74 \ub300\uc2dc\ubcf4\ub4dc\ub85c \uc131\uacfc \ud30c\uc545\ub3c4 \ube68\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n

    \uc601\uc5c5 \uae30\ud68c \ud30c\uc774\ud504\ub77c\uc778 \uad00\ub9ac\ud558\uae30<\/h3>\n

    \uae30\ud68c \uad00\ub9ac \uae30\ub2a5\uc73c\ub85c \uc911\uc694\ud55c \uc0ac\uc548\uc5d0 \uc9d1\uc911\ud558\uace0 \uc601\uc5c5 \uae30\ud68c\ub97c \uc798 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc11c \uc5b8\uae09\ud588\ub4ef\uc774, B2B \uae30\uc5c5\uc5d0 \uc911\uc694\ud55c \uac83\uc740 \uc601\uc5c5 \uae30\ud68c\ub97c \uc7a1\ub294 \uac83\uc73c\ub85c \uc774\uc5d0 \uc2e4\ud328\ud560 \uacbd\uc6b0 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ub9cc\ub4e4\uc5b4 \ub0b4\uae30\ub294 \ud798\ub4ed\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \ud234\uc758 \uae30\ud68c \uad00\ub9ac \uae30\ub2a5\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\ud68c \uad00\ub9ac \ud234\ub85c\uc368 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4 \ub85c\ub4dc\ub9f5\uc744 \ub9cc\ub4e4\uace0, \uc601\uc5c5 \uae30\ud68c\ub97c \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574\uc11c \uc131\uacf5\ud55c B2B \uae30\uc5c5<\/h2>\n

    \"\uc138\uc77c\uc988\ud3ec\uc2a4<\/p>\n

    B2B \uae30\uc5c5 \uc131\uacf5 \uc0ac\ub840 1: \ub370\uc774\ud130\ub97c \ud1b5\ud55c \uace0\uac1d\uacfc\uc758 \uad00\uacc4 \ubc1c\uc804<\/h3>\n

    \"\uc138\uc77c\uc988\ud3ec\uc2a4<\/p>\n

    \uae30\uc5c5: ConAgra Brands <\ub0c9\ub3d9 \uc2dd\ud488 \ubc0f \uac00\uacf5\uc2dd\ud488 \ub4f1\uc744 \uc0dd\uc0b0><\/p>\n

    100\ub144 \ub118\uac8c \uc6b4\uc601\ub418\uace0 \uc788\ub294 Conagra\ub77c\ub294 \uae30\uc5c5\uc740 \ucd08\uae30\uc5d0 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\uc744 \ud558\ub294\ub370 \uc788\uc5b4 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc138\uc77c\uc988\ud3ec\uc2a4 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc744 \uc774\uc6a9\ud5742016\ub144\uc5d0 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\uc5d0 \uc131\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

    Conagra\ub294 \uc0b0\uc5c5\uc774 \uc9c1\uba74\ud558\uace0 \uc788\ub294 \ubaa8\ub4e0 \ubb38\uc81c\ub97c \uadf9\ubcf5\ud558\ub824 \ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, Conagra\ub294 \uc18c\ube44\uc790 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc77c\ubc18 \uc18c\ube44\uc790\uc640 \uae30\uc5c5 \uace0\uac1d\uc758 \uc218\uc694\uc640 \uacf5\uae09\uc744 \uade0\ud615\uc744 \ub9de\ucd94\ub824\uace0 \ub178\ub825\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uae30\uc5c5\uc740 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ub3c4\uc6c0\uc73c\ub85c \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\uc744 \uc774\ub8e8\ub294\ub370 \uc131\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

    Conagra\ub294 \uc18c\ube44\uc7ac \uae30\uc5c5\uc73c\ub85c\uc11c \uc138\uc77c\uc988\ud3ec\uc2a4 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc18c\ube44\uc790\uc640 \uc18c\ud1b5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc131\uacf5\uc801\uc778 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\ub294 \ubc1c\ud310\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc77c\ubc18 \uc18c\ube44\uc790 \uad00\ub9ac\uc758 \uce21\uba74\uc5d0\uc11c \ubc97\uc5b4\ub098 B2B \uace0\uac1d \uad00\ub9ac\uac00 \uc0c8\ub85c\uc6b4 \ubb38\uc81c\ub85c \ub5a0\uc62c\ub790\uc2b5\ub2c8\ub2e4. Conagra\ub294 \uc218\ub9ce\uc740 \uae30\uc5c5 \uace0\uac1d\uacfc \uc6d0\ud65c\ud55c \uc758\uc0ac\uc18c\ud1b5\uc774 \uc9c4\ud589\ub420 \uc218 \uc788\uac8c \ud070 \uaddc\ubaa8\uc758 \uace0\uac1d \uad00\ub9ac \ubc0f \ub9ac\ub4dc \ucd94\uc801 \uad00\ub9ac \ub4f1\uc744 \ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \uc989, \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uc81c\uacf5\ud558\ub294 \ud1b5\ud569\uc801\uc778 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc601\uc5c5 \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4 \uc194\ub8e8\uc158\uc73c\ub85c\uc368 \uae30\uc5c5 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub97c \uac00\ub2a5\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c Conagra\ub294 \uace0\uac1d \uc911\uc2ec \uae30\uc5c5\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Conagra\ub294 \uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc\uc758 \uc608\uce21 \ubaa8\ub378\ub9c1\uc744 \uae30\ubc18\uc73c\ub85c \uc2a4\ub9c8\ud2b8\ud558\uace0 \ube60\ub974\uac8c \ub300\uc751\ud558\uc5ec \uae30\uc5c5 \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \ud615\uc131\ud558\ub294\ub370 \uc131\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

    \"\uc138\uc77c\uc988\ud3ec\uc2a4<\/p>\n

    \uae30\uc5c5: Ulster Bank <\uae08\uc735 \uad00\ub828 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5><\/p>\n

    Ulster Bank\ub294 \uae30\uc5c5 \uace0\uac1d \uad00\ub9ac\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc5c8\uc73c\ub098, \uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \uc11c\ube44\uc2a4 \ud639\uc740 \uc81c\ud488\uc774 \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5a4 \uac83\uc778\uc9c0 \ud30c\uc545\ud558\uc9c0 \ubabb\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uace0\uac1d \uc720\uc9c0\ub97c \ud558\ub294\ub370 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0\ub294 \uace0\uac1d \ud68d\ub4dd\ub9cc\uc774 \uc544\ub2c8\ub77c, \uace0\uac1d \uc720\uc9c0\ub3c4 \uc911\uc694\ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. \uc774\ubbf8 \uc874\uc7ac\ud558\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud574\uc57c \ud558\uace0, \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc2e0\uc18d\ud558\uac8c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. Ulster \uc740\ud589\uc740 \ubc14\ub85c \uc774\ub7ec\ud55c \uce21\uba74\uc5d0\uc11c \uae30\uc220\uc774 \ubd80\uc871\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc778\uacf5\uc9c0\ub2a5 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574\uc11c CRM \ub370\uc774\ud130 \uad00\ub9ac\uc640 \uc774\ud574\uc131\uc744 \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ud574\uc11c \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc600\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uacfc \uad00\ub828\ub41c \ub370\uc774\ud130\ub97c \ube60\uc9d0\uc5c6\uc774 \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uace0\uac1d\uc758 \ub2c8\uc988 \ud30c\uc545\uc5d0 \ud070 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uace0\uac1d\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c 360\u00b0 \ubdf0\ub85c \uad6c\ucd95\ud558\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \uc5b4\ub5a0\ud55c \uc81c\ud488\uc744 \uc81c\uacf5\ud558\ub294 \uac8c \ub098\uc744\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \ub354\ubd88\uc5b4, \uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc \ub300\uc2dc\ubcf4\ub4dc\ub85c \uc778\ud574 \ud55c\ub208\uc5d0 KPI (Key Performance Indicator: \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c)\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba74\ub2f4 \uc218, \uae30\ud68c \ud68d\ub4dd \ubc0f \uc190\ud574\uc5d0 \ub300\ud55c \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \ud65c\uc6a9\ud574\uc11c \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uc774\ud574\ud558\uace0, \uc55e\uc73c\ub85c \uace0\uac1d \uc5ec\uc815\uc744 \uc5b4\ub5a0\ud55c \uc2dd\uc73c\ub85c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub294\uc9c0 \uacb0\uc815\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 \uc194\ub8e8\uc158 \ub3c4\uc785 \ud6c4 Ulster Bank\ub294 \uc5ec\ub7ec \uba74\uc73c\ub85c \uae30\uc5c5 \uc131\uc7a5\uc744 \uc774\ub904\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n

    B2B \uae30\uc5c5\uc758 CRM \ud65c\uc6a9\ud558\uae30<\/h2>\n

    B2B CRM\uc774\ub780 \uae30\uc5c5 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub97c \ub9d0\ud569\ub2c8\ub2e4. B2B CRM\uc744 \uc798 \ud65c\uc6a9\ud55c\ub2e4\uba74 \ud6a8\uc728\uc801\uc778 \uace0\uac1d\uad00\ub9ac\ub97c \ud560 \uc218 \uc788\uc5b4 \uae30\uc5c5 \uc131\uacf5\uc758 \uc218\ub2e8\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc73c\ub85c\uc368 \ub9ac\ub4dc \ud655\ubcf4, \uc5c5\ubb34 \ud6a8\uc728\uc131 \uc0c1\uc2b9, \ud574\ub2f9 \uc0b0\uc5c5 \ub0b4 \ube0c\ub79c\ub4dc \uc2e0\ub8b0 \ubc0f \uc778\uc9c0\ub3c4 \uc0c1\uc2b9 \ub4f1\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub0b4\uc5d0 \uc5ec\ub7ec \ud234\uc744 \uc0ac\uc6a9\ud574 \ub9ac\ub4dc \ubc1c\uc0dd\uc728\uc744 \ub192\uc774\uba70 \uc2e4\uc81c \uad6c\ub9e4\ub97c \ud558\ub294 \uc804\ud658 \uace0\uac1d\ub3c4 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ub354 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uc5b4 \uc55e\uc73c\ub85c \uae30\uc5c5\uc774 \uc131\uc7a5\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    B2B CRM\uc740 B2B \uae30\uc5c5\uc774 \uace0\uac1d\uc758 \uc694\uad6c\uc640 \ub2c8\uc988\ub97c \ub354 \uc798 \ud30c\uc545\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 \uac04\uc758 \ubcf5\uc7a1\ud55c \ud2b9\uc131\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574\uc11c\ub294 B2B CRM\uc758 \uc5ed\ud560\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \ud55c \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74 CRM\uc744 \ub3c4\uc785\ud558\ub294 \uae30\uc5c5\uc740 \uc544\ub2cc \uae30\uc5c5\uc5d0 \ube44\ud574 \uace0\uac1d \uc720\uc9c0\ub97c 27%…<\/p>\n","protected":false},"author":805,"featured_media":875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[109,87,89,166],"coauthors":[8],"class_list":["post-884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-crm","blog-sales","blog-sales-leader","blog-sales-management"],"yoast_head":"\nB2B CRM \uc758\ubbf8 \ubc0f \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4- Salesforce<\/title>\n<meta name=\"description\" content=\"B2B CRM\uc774\ub780 \ubb34\uc5c7\uc774\uba70 B2C\uc640\ub294 \uc5b4\ub5a4 \uc810\uc774 \ub2e4\ub97c\uae4c\uc694? 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