{"id":894,"date":"2021-03-03T20:31:00","date_gmt":"2025-11-12T20:31:52","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=894"},"modified":"2025-12-28T20:18:09","modified_gmt":"2025-12-28T11:18:09","slug":"b2c-crm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/b2c-crm\/","title":{"rendered":"B2C CRM \uc758\ubbf8 \ubc0f \ud65c\uc6a9 \ubc29\ubc95"},"content":{"rendered":"

B2C CRM\uc740 \uace0\uac1d \uad00\ub9ac\ub97c \uc77c\uceeb\ub294 \ub9d0\uc774\uc9c0\ub9cc, \uacb0\uad6d \ud070 \ud2c0\uc5d0\uc11c \ubcf4\uba74 \uae30\uc5c5\uc758 \uc131\uacf5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. B2C\uc5d0\uc11c\ub294 \uace0\uac1d \uac1c\uac1c\uc778\uc774 \uac16\ub294 \ud2b9\uc131\uacfc \ub2c8\uc988\uac00 \ub2e4\ub974\ubbc0\ub85c \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub97c \ud1b5\ud574 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. 49%\uc758 \ubbf8\uad6d \uc18c\ube44\uc790\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uc911\uc694\uc2dc\ud569\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, \ub300\ubd80\ubd84\uc758 \uc18c\ube44\uc790\ub294 \uae30\uc5c5\uc774 \uace0\uac1d \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \ubc1c\uc804\uc2dc\ud0a4\uae30\ub97c \ubc14\ub780\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 CRM\uc744 \uc0ac\uc6a9\ud558\ub294 \ub370\ub3c4 \ubd88\uad6c\ud558\uace0 \uc65c \uc18c\ube44\uc790\ub4e4\uc740 \uae30\uc5c5\uc758 \ud0dc\ub3c4\uc5d0 \ub9cc\uc871\ud558\uc9c0 \ubabb\ud560\uae4c? \uc774\ub294 \uae30\uc5c5\uc774 CRM \uc194\ub8e8\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc801\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uac83\uc73c\ub85c \uc9d0\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uae30\uc5c5 \uc131\uacf5\uc5d0 \uc788\uc5b4 B2C CRM\uc774 \uac16\ub294 \uc758\ubbf8\uc640 \ud65c\uc6a9 \ubc29\ubc95\uc5d0 \uad00\ud574 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa9\ucc28<\/h1>\n

B2C\uc5d0\uc11c\uc758 CRM<\/a><\/p>\n

\uae30\uc5c5\uc5d0 B2C CRM\uc774 \ud544\uc694\ud55c \uc774\uc720<\/a><\/p>\n

B2C CRM\uc744 \uc120\uc815\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc810<\/a><\/p>\n

B2C CRM \ud65c\uc6a9 \ubc29\uc2dd<\/a><\/p>\n

\uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574\uc11c \uc131\uacf5\ud55c B2C \uae30\uc5c5<\/a><\/p>\n

CRM\uc744 \ud1b5\ud55c B2C \uae30\uc5c5 \uc131\uc7a5\ud558\uae30<\/a><\/p>\n

\"<\/p>\n

B2C\uc5d0\uc11c\uc758 CRM<\/h2>\n

B2C\uc5d0\uc11c \uace0\uac1d\uacfc \uad00\ub828\ub41c \ub370\uc774\ud130\ub294 \uc911\uc694\ud558\uc9c0\ub9cc \uae30\uc5c5 \uce21\uc5d0\uc120 \uad00\ub9ac\ud558\uae30\uac00 \ubd80\ub2f4\uc2a4\ub7ec\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\uc758 \uc591\uc740 \uc18c\ube44\uc790 \uc720\uc785\uc73c\ub85c \uc778\ud574 \uacc4\uc18d\ud574\uc11c \uc99d\uac00\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc774 \ub370\uc774\ud130\ub294 \uc815\ud574\uc9c4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc218\uc9d1\ub418\uc9c0 \uc54a\uc73c\uba74 \ub354\uc6b1 \uad00\ub9ac\ud558\uae30 \ud798\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74, B2C \ub370\uc774\ud130\ub97c \uad00\ub9ac\ub97c \ud558\uc9c0 \uc54a\ub294 \uac83\uc774 \ub2f5\uc77c\uae4c\uc694? \uadf8\ub807\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uad00\ub9ac\ud558\uace0 \uc815\ub9ac\ud574\uc904 \ud234, \ubc14\ub85c B2C CRM \ud234\uc744 \uc774\uc6a9\ud558\uba74 \uc774\ub7ec\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc5c5\uc740 \uc77c\ubc18\uc801\uc778 CRM \uc194\ub8e8\uc158\uc774 \uc544\ub2cc, B2C \uac70\ub798\uc5d0 \ud2b9\uc218\ud558\uac8c \uc81c\uc791\ub41c B2C CRM \uc194\ub8e8\uc158\uc744 \ucc44\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5ec\uae30\uc11c B2C \uac00 \ubb34\uc5c7\uc778\uc9c0 \uba3c\uc800 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

B2C\ub780 \ubb34\uc5c7\uc778\uac00?<\/h3>\n

B2C(Business to Customer)\ub294 \uae30\uc5c5\uacfc \uc77c\ubc18 \uace0\uac1d \uc0ac\uc774\uc5d0 \uc774\ub904\uc9c0\ub294 \uc11c\ube44\uc2a4\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. B2C \uac70\ub798\uc5d0\uc11c \uae30\uc5c5\uc740 \uace0\uac1d\uc5d0\uac8c \uc911\uac1c\uc778 \uc5c6\uc774 \uc9c1\uc811\uc801\uc73c\ub85c \uc81c\ud488\uc744 \ud310\ub9e4\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ubcf4\ud1b5 \uae30\uc5c5\uc774 \uc18d\ud55c \uc0b0\uc5c5\uc5d0 \uad00\ub828\ub41c \uc81c\ud488\uc744 \ud310\ub9e4\ud569\ub2c8\ub2e4. B2C \uac70\ub798\ub294 \uc8fc\ub85c \uc628\ub77c\uc778\uc73c\ub85c \uc774\ub904\uc9c0\uc9c0\ub9cc, \ub300\uba74\uc73c\ub85c \uc9c4\ud589\ub418\ub294 \uacbd\uc6b0\ub3c4 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

B2C\uc640 CRM\uc774 \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ub418\uc5b4 \uc788\ub294\uac00?<\/h3>\n

B2C \ub370\uc774\ud130\ub97c \uad00\ub9ac\ud558\ub294 \ub370 \uc774\ub7ec\ud55c \ud658\uacbd\uc5d0 \uc804\ubb38\ud654\ub41c B2C CRM \uc194\ub8e8\uc158\uc774 \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n

B2C CRM\uc740 \uace0\uac1d \ub370\uc774\ud130 \ubc0f \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud558\ub294 \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uc774 \ub450\uac00\uc9c0 \ud56d\ubaa9\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc18c\ube44\uc790\ub97c \ub354\uc6b1 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uae30\uc5c5\uacfc \uc5ec\ub7ec \ucc44\ub110\uc744 \ud558\ub098\uc758 \uc194\ub8e8\uc158\uc73c\ub85c \uc5f0\uacb0\ud558\uace0, \uc774\ub294 \uace0\uac1d \uc5ec\uc815\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 5\ub144 \uc804\uae4c\uc9c0 \ub9cc\ud574\ub3c4 \ub9c8\ucf00\ud130\ub294 \uae30\uc5c5 \uc608\uc0b0\uc758 \uc57d 3\ubd84\uc758 1 \uc815\ub3c4\ub97c \uc874\uc7ac\ud558\ub294\uc9c0\ub3c4 \ubaa8\ub974\ub294 \ucc44\ub110\uc744 \ubc1c\uad74\ud558\ub294 \ub370 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \uc5ec\uc815 \ub370\uc774\ud130\ub97c \uc5bb\uae30 \uc704\ud574\uc120 \uc811\uadfc\uc774 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub54c \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uace0 \uad00\ub9ac\ud560 \uc218 \uc788\ub294 B2C CRM\uc758 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uad00\ub9ac\uac00 \uc798 \uc774\ub8e8\uc5b4\uc9c0\uba74 \uace0\uac1d\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uba70, \uc88b\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubc0f \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc131\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

B2C CRM\uacfc B2B CRM \ucc28\uc774\uac00 \ubb34\uc5c7\uc778\uac00?<\/h3>\n

B2C CRM\uacfc B2B CRM<\/a>\uc758 \uac00\uc7a5 \ud070 \ucc28\uc774\ub294 \uc774\ub984\ubd80\ud130 \uac00\ub2a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. B2B\ub294 \uae30\uc5c5 \uac04\uc758 \uac70\ub798\ub97c \uc758\ubbf8\ud558\uace0, B2C\ub294 \uc77c\ubc18 \uace0\uac1d\uacfc \uae30\uc5c5 \uac04\uc758 \uac70\ub798\ub97c \ub73b\ud569\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4 \uac01 \uac70\ub798 \uc720\ud615\uc5d0 \uc801\uc6a9\ub418\ub294 CRM \uc194\ub8e8\uc158\uc774 \ub2e4\ub985\ub2c8\ub2e4. \uccab\ubc88\uc9f8\ub85c, B2C CRM\uc740 \uc601\uc5c5\uc774 \uc544\ub2cc \ub9c8\ucf00\ud305\uc5d0 \uc8fc\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4. B2C CRM\uc5d0\uc11c \ub9c8\ucf00\ud305\uc740 \uace0\uac1d\ud68d\ub4dd \ubc0f \uc720\uc9c0\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\ubbc0\ub85c \ud68c\uc0ac \uc218\uc775\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n

\ub450\ubc88\uc9f8\ub85c, B2B \uae30\uc5c5\uacfc \ub2ec\ub9ac B2C \uc5d0\ub294 \uace0\uac1d\uc758 \uc218\uac00 \ud6e8\uc52c \ub9ce\uc2b5\ub2c8\ub2e4. B2B\ub294 B2C\uc5d0 \ube44\ud574 \uc791\uc740 \uc218\uc758 \uace0\uac1d\uc744 \uad00\ub9ac\ud558\uae30 \ub54c\ubb38\uc5d0 \uc601\uc5c5\uacfc \ud310\ub9e4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 CRM \uc194\ub8e8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc B2C\uc5d0\uc11c\ub294 \uc218\ub9ce\uc740 \uace0\uac1d\uacfc \ub9c8\ucf00\ud130\uac00 \uc0c1\ud638 \uc791\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 CRM \ud234\uc744 \uc0ac\uc6a9\ud574\uc57c\ud569\ub2c8\ub2e4. B2C CRM\uc740 \ubaa8\ub4e0 \ucc44\ub110 \ubc0f \uae30\uae30\uc5d0 \uac78\uccd0 \uace0\uac1d\uc744 \ud30c\uc545\ud558\uace0 \uac1c\ubcc4\uc801\uc73c\ub85c \uc815\ub9ac\ud558\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\uce35\uc744 \uc815\ud655\ud558\uac8c \ud0c0\uac9f\ud305 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\ubc88\uc9f8\ub85c, B2C CRM\uc740 \uc9e7\uace0 \uc608\uce21 \uac00\ub2a5\ud55c \ud310\ub9e4 \uc8fc\uae30\ub97c \ubaa9\ud45c\ub85c \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 B2B\uc758 \ud310\ub9e4 \uc8fc\uae30\uac00 B2C\ubcf4\ub2e4 \uae34 \uc774\uc720\ub294 B2B \uae30\uc5c5\uc774 B2C \uae30\uc5c5\uc5d0 \ube44\ud574\uc11c \ub192\uc740 \uac00\uce58\uc758 \uc81c\ud488\uc774 \ud310\ub9e4\ub418\uc5b4 \ub354 \uc624\ub79c \uc2dc\uac04\uc774 \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098, B2C\uc758 \uacbd\uc6b0\uc5d0\ub294 \ud310\ub9e4 \uc8fc\uae30\uac00 \ub9e4\ubc88 \ub2e4\ub985\ub2c8\ub2e4. \ud310\ub9e4 \uc8fc\uae30\ub294 10\ubd84\uc5d0\uc11c \uba70\uce60, \uba87 \ub144\uae4c\uc9c0\ub3c4 \uac78\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c B2C CRM\uc740 \uc774\ub7ec\ud55c \ubd88\ud655\uc2e4\ud55c \uc0c1\ud669\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud569\ub2c8\ub2e4. B2C CRM\uc740 \ub9c8\ucf00\ud305\ud300\uc5d0\uac8c \ud310\ub9e4\uc8fc\uae30\uc5d0\uc11c \uc5b4\ub5a0\ud55c \uc704\uce58\uc5d0 \uc788\ub294\uc9c0 \ud604\uc7ac \uc0c1\ud669\uc744 \uc54c\ub824\uc90d\ub2c8\ub2e4.<\/p>\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uace0\uac1d \ucda9\uc131\ub3c4\uac00 B2B \ubc0f B2C\uc5d0\uc11c \uac01\uac01 \ub2e4\ub985\ub2c8\ub2e4. B2B\uc5d0\uc11c \uac00\uc9c0\ub294 \uae30\uc5c5 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub294 B2C\uc758 \uac1c\uc778 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\uc640\ub294 \ud655\uc5f0\ud788 \ub2e4\ub985\ub2c8\ub2e4. B2B\uc5d0\uc120 \uace0\uac1d \uc720\uc9c0\ubcf4\ub2e8 \ud68d\ub4dd\uc774 \ub354 \uc911\uc694\ud569\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \ub192\uc740 \uac00\uce58\uc758 \uc81c\ud488 \ud310\ub9e4\ub294 \ud55c\ubc88 \uc774\ub904\uc9c0\uba74 \ud070 \uc218\uc775\uc744 \ubc1c\uc0dd\uc2dc\ud0a4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098, B2C CRM\uc740 \uccab \uad6c\ub9e4\uc758 \ub370\uc774\ud130\ub9cc \ubd84\uc11d\ud574\uc57c \ud558\ub294 \uac8c \uc544\ub2c8\ub77c, 2\ubc88\uc9f8, 3\ubc88\uc9f8 \uad6c\ub9e4\uae4c\uc9c0 \ub2e4 \ubd84\uc11d\ud574\uc57c \ud569\ub2c8\ub2e4. \uc989, B2C\uc5d0\uc11c \uae30\uc5c5\uc740 \uace0\uac1d \ucda9\uc131\ub3c4 \ubc0f \uad6c\ub9e4 \ube48\ub3c4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \uc218\uc775\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"B2C<\/p>\n

\uae30\uc5c5\uc5d0 B2C CRM\uc774 \ud544\uc694\ud55c \uc774\uc720<\/h2>\n

B2C CRM\uc740 \uace0\uac1d\uc744 \ub354 \uc27d\uace0 \ube60\ub974\uac8c \uc774\ud574\ud560 \uc218 \uc788\uac8c \uace0\uac1d\uacfc \uad00\ub828 \ub370\uc774\ud130\ub97c \ud1b5\uc77c\ud654\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc911\uc694\ud55c \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\uace0, \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc774\ub85c\uc368 \ub9c8\ucf00\ud305\ud300\uc740 \uc2e4\uc81c \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc9c4\ud589 \uc911\uc778 \ucea0\ud398\uc778\uc5d0 \uc989\uac01\uc801\uc73c\ub85c \ubc18\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc788\uc5b4 B2C CRM\uc740 \ud544\uc218\uc774\uba70, \uadf8 \uae30\ub2a5\uc740 6\uac00\uc9c0 \uc694\uc18c\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4<\/h3>\n

\uace0\uac1d \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc720\uc785\uc774 \ub9ce\uc740 \uc2dc\uac04\uc5d0 \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud55c\ub2e4\uba74, \uace0\uac1d\uc774 \uc81c\ud488\uc744 \uad6c\uc785\ud558\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uc774\uba54\uc77c\uc740 \uc218\uc775\uc744 \uc57d 52\ubc30 \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n

B2C CRM\uc740 \uace0\uac1d \ud504\ub85c\ud544\uc744 \ub9cc\ub4e4\uace0, \uace0\uac1d\uc774 \uae30\uc5c5 \ube0c\ub79c\ub4dc\uc640 \uc5b4\ub5a0\ud55c \uc0c1\ud638 \uc791\uc6a9\uc744 \ud588\ub294\uc9c0\ub97c \ub370\uc774\ud130\ub85c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc815\ubcf4\ub294 \uace0\uac1d\uc758 \uc6f9\uc0ac\uc774\ud2b8 \ube0c\ub77c\uc6b0\uc800 \uc0ac\uc6a9 \uae30\ub85d, \uad6c\ub9e4 \ub0b4\uc5ed, \ud3c9\uade0 \uc81c\ud488 \uad6c\ub9e4 \uac00\uce58, \uace0\uac1d \uc0dd\uc560 \uac00\uce58, \uc778\uad6c \ud1b5\uacc4, \uc5f0\ub77d\ucc98 \ubc0f \uc120\ud638\ud558\ub294 \ucc44\ub110 \ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d \uac1c\uac1c\uc778\uc758 \uad6c\ub9e4 \ub0b4\uc5ed\uacfc \ud604\uc7ac \uc5b4\ub5a0\ud55c \uac83\uc744 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ucc3e\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ub9de\ub294 \uc81c\ud488\uc744 \ucd94\ucc9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc81c\ud488\uc744 \uad50\ucc28\ud310\ub9e4 \ubc0f \uc5f0\uc1c4\ud310\ub9e4\uae4c\uc9c0 \ud558\uba74\uc11c \uace0\uac1d\uc758 \ud3c9\uade0 \uc8fc\ubb38 \uac00\uce58\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uce74\ud14c\uace0\ub9ac\ubcc4 \uc138\ubd84\ud654\ub85c \uace0\uac1d \ud0c0\uac9f\ud305 \ubc0f \ub9ac\ud0c0\uac9f\ud305<\/h3>\n

\uace0\uac1d\uc744 \ub098\ub204\ub294 \uc791\uc5c5\uc740 \ub2e8\uc9c0 \uad6c\ub9e4 \ub0b4\uc5ed \ub4f1\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uae30\ubc18\uc73c\ub85c \uc774\uba54\uc77c \ub9ac\uc2a4\ud2b8\ub97c \ub9cc\ub4dc\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. B2C CRM\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uba74\uc11c \uc774\ub97c \uce74\ud14c\uace0\ub9ac\ubcc4\ub85c \uc138\ubd84\ud654\ud569\ub2c8\ub2e4. \uc774\ub85c\uc368 \uc88b\uc740 ROI \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uce74\ud14c\uace0\ub9ac\ubcc4 \uc138\ubd84\ud654\ub97c \ud1b5\ud574 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uace0\uac1d\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4. B2C CRM\uc740 \uad6c\ub9e4\uc790\ub97c \uc5b4\ub5a4 \uce74\ud14c\uace0\ub9ac \uc18d\uc5d0 \ucd94\uac00\ud558\uac70\ub098 \uc774\ub3d9\ud560\uc9c0\uc5d0 \ub300\ud55c \uc120\ud0dd\uad8c\uc744 \uac16\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 B2C CRM\uc740 \ub9de\ub294 \uadf8\ub8f9\uc5d0 \uad6c\ubd84\uc9c0\uc5b4 \uace0\uac1d \uc5ec\uc815\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4. \ud604\uc7ac \uace0\uac1d\uc774 \uace0\uac1d \uc5ec\uc815\uc758 \uba87 \ubc88\uc9f8 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0\uc5d0 \ub530\ub77c \uadf8\ub4e4\uc744 \ub9ac\ud0c0\uac9f\ud305 \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ub4dc \ucd5c\uc801\ud654\uac00 \uac00\ub2a5\ud558\ub2e4<\/h3>\n

\ub370\uc774\ud130\ub97c \ud1b5\uc77c\ud558\uc5ec \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc804\ud658\uc774 \uac00\uc7a5 \ub9ce\uc774 \ubc1c\uc0dd\ud558\ub294 \uc774\uba54\uc77c, \uc778\uae30 \ub9ce\uc740 \uc81c\ud488 \uad11\uace0 \ubb38\uad6c, \ube0c\ub79c\ub4dc\uc758 \uc804\uccb4\uc801\uc778 \ubc18\ubcf5 \uad6c\ub9e4\uc728 \ub4f1\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc740 \uccab\ubc88\uc9f8 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uac83\uc778\uac00\uac00 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9ac\ub4dc \ucd5c\uc801\ud654\uc5d0 \ud06c\uac8c \uae30\uc5ec\ud558\ub294 B2C CRM\uc744 \ud558\ub098\uc758 KPI \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 \uc9c0\ud45c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc790\uba74, \uc804\ud658\uc218\ub97c \uccab\ubc88\uc9f8\ubd80\ud130 \uc138\ubc88\uc9f8 \uad6c\ub9e4\uae4c\uc9c0 \uc0b0\ucd9c\ud560 \ub54c, \uace0\uac1d \ucda9\uc131\ub3c4\uac00 \uc0c1\uc2b9\ud558\ub294\uc9c0\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. B2C CRM\uc740 \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \uac70\ub798 \ub0b4\uc5ed\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub85c\uc368 \ucda9\uc131 \uace0\uac1d\uc774 \uc8fc\ub85c \uc5b4\ub514\uc5d0\uc11c \ubc1c\uc0dd\ub418\uc5c8\ub294\uc9c0, \uc5b4\ub5a0\ud55c \ucea0\ud398\uc778\uc774 \uac00\uc7a5 \uc131\uacf5\ud588\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd84\uc11d\uc740 \uc55e\uc73c\ub85c \ub9ac\ub4dc \uc804\ud658 \uc804\ub7b5\uc744 \uc138\uc6b8\ub54c \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud305 \ubc0f \uc0c1\ud488\ud654 \uacc4\ud68d\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4<\/h3>\n

\uae30\uc5c5\uc740 \ucea0\ud398\uc778 \ubc0f \uc81c\ud488 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368 \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790\ub97c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub824 \ub178\ub825\ud569\ub2c8\ub2e4. \uace0\uac1d \ud68d\ub4dd\uc5d0 \ub4dc\ub294 \ube44\uc6a9\uc740 \uace0\uac1d \uc720\uc9c0\ubcf4\ub2e4 5\ubc30 \ub9ce\uc744 \uc815\ub3c4\ub85c B2C \uae30\uc5c5\uc740 \uace0\uac1d\ud68d\ub4dd\uc5d0 \ub192\uc740 \uae08\uc561\uc744 \ud22c\uc790\ud569\ub2c8\ub2e4. \uadf8\ub7f0\ub370\ub3c4 \uace0\uac1d \ud68d\ub4dd\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uc774\ub8e8\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ucd5c\uc18c\ud654\ud558\uae30 \uc704\ud574\uc11c\ub294 B2C CRM\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

B2C \uac70\ub798\uc5d0\uc120 \uace0\uac1d\uacfc \ub9c8\ucf00\ud305\ud300\uc774 \uc9c1\uc811\uc801\uc778 \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub54c B2C CRM\uc740 \uc2dc\uc7a5 \uc870\uc0ac, \uace0\uac1d \ucc38\uc5ec, \uc7a0\uc7ac \uace0\uac1d \ucd94\uc801 \ub4f1 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc0c1\ud488 \uae30\ud68d\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucea0\ud398\uc778 \uc9c4\ud589 \ubc0f \ud64d\ubcf4\uac00 \ube68\ub77c\uc9c4\ub2e4<\/h3>\n

B2C CRM\uc758 \ub370\uc774\ud130\ub97c \ud1b5\ud558\uba74 \ucea0\ud398\uc778 \uc6b4\uc601 \ubc0f \ud64d\ubcf4 \uc9c4\ud589\ub3c4 \ube68\ub77c\uc9d1\ub2c8\ub2e4. \ubcf4\ud1b5 \ucea0\ud398\uc778 \ubc0f \ud64d\ubcf4\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud558\uae30 \uc704\ud574\uc120 IT \ud300\uc758 \ub3c4\uc6c0\uc774 \ud544\uc694\ud558\uc9c0\ub9cc, B2C CRM\uc744 \uc774\uc6a9\ud558\uba74 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc77c\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \ubaa8\ub4e0 \ud589\ub3d9 \ubc0f \uc0c1\ud638 \uc791\uc6a9 \uae30\ub85d\uc744 \ud558\ub098\uc758 \ubdf0\ub85c \uc124\uc815\ud558\uace0 \ud575\uc2ec\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub294 \ub9c8\ucf00\ud305 \uc561\uc158\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub9c8\ucf00\ud305\ud300\uc740 \uc2e4\ud589\uacfc \ubd84\uc11d\uc744 \uc27d\uace0 \ube60\ub974\uac8c \uc9c4\ud589\ud558\uba74\uc11c \uc774\uc5d0 \ub9de\ub294 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0\ub97c \ub2f4\uc740 \ucea0\ud398\uc778, \ud64d\ubcf4\ubb3c\ub85c \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud601\uc2e0\uc744 \uc774\ub04c\uc5b4\uac00\uba74\uc11c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc2dc\ud0a4\uae30<\/h3>\n

21\uc138\uae30\uc5d0 \ub4e4\uc5b4\uc624\uba74\uc11c \uae30\uc220 \ubc1c\uc804\uc774 \ud65c\ubc1c\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. B2C CRM\ub3c4 \uae30\uc220\uc774 \uc81c\uacf5\ud558\ub294 \ucd5c\uace0\uc758 \uc194\ub8e8\uc158\uacfc \ud1b5\ud569\ud574\uc11c \ub9ac\ub4dc \ucd94\uc801, \uace0\uac1d \uc0c1\ub2f4 \uad00\ub9ac \ubc0f \ud310\ub9e4 \uc608\uce21\uc744 \uac00\ub2a5\ucf00 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc758 \ud601\uc2e0\uc801\uc778 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574\uc11c \ub9ac\ub4dc \ubc1c\uc0dd\uc5d0 \uc774\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ub4dc \ucd94\uc801 \ubc0f \uc721\uc131 \uae30\ub2a5\uc740 \uc5b4\ub5a4 \ucea0\ud398\uc778\uc774 \uac00\uc7a5 \ub9ce\uc740 \ub9ac\ub4dc\ub97c \ubc1c\uc0dd\ud588\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc778\uacf5 \uc9c0\ub2a5\uc740 \uc790\ub3d9\uc73c\ub85c \ub9ac\ub4dc \ubc1c\uc0dd \uc6d0\uc778 \uc694\uc18c\ub97c \uce21\uc815\ud558\uace0, \uc55e\uc73c\ub85c\uc758 \ub9ac\ub4dc \ucd09\uc9c4\uc5d0 \uc720\uc0ac\ud558\uac70\ub098 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \ub04c\uc5b4\ub0bc \uc218 \uc788\ub294 \ubc29\uc2dd\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \ub610\ud55c \uc774\ub97c \ud1b5\ud574\uc11c \ub9c8\ucf00\ud305 \ud65c\ub3d9 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5b4 \uc791\uc5c5 \ud750\ub984\uc744 \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

AI\ub294 \ucf58\ud150\uce20 \uac1c\ubc1c \ubc0f \uc791\uc131\uc5d0\ub3c4 \uae30\uc5ec\ud569\ub2c8\ub2e4. \ucf58\ud150\uce20\ub294 SEO \ud0a4\uc6cc\ub4dc, \ub9ac\ub4dc \uc721\uc131 \ubc0f \ub178\ucd9c \uc218, \ud074\ub9ad \uc218\ub97c \uc5fc\ub450\uc5d0 \ub450\uba74\uc11c \uc791\uc131\ub429\ub2c8\ub2e4. \uac80\uc0c9\uc5d4\uc9c4\uc758 \uc0c1\ub2e8\uc5d0 \ub178\ucd9c\ub420 \uc218 \uc788\ub294 \uc8fc\uc81c\ub97c \uc911\uc2ec\uc73c\ub85c \ucf58\ud150\uce20\ub97c \uc81c\uc548\ud569\ub2c8\ub2e4. \uc791\uc131\ub41c \ucf58\ud150\uce20\ub294 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \ud574\uc11c \uad6c\ucd95\ub418\uc5c8\uae30\uc5d0 \uc0ac\ub78c\uc5d0 \uc758\ud574 \uc4f4 \uac83\ucc98\ub7fc \uc77d\ud799\ub2c8\ub2e4. \ub9ce\uc740 \ub300\uae30\uc5c5\uc740 \uc774\ub7ec\ud55c \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574\uc11c \ub0ae\uc740 \uac00\uaca9\uc5d0 \uc0c1\ud488 \uc124\uba85, \ub9de\ucda4\ud615 \ub79c\ub529 \ud398\uc774\uc9c0 \ub4f1\uacfc \uac19\uc740 \ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20\ub97c \ucc3d\uc870\ud569\ub2c8\ub2e4.<\/p>\n

\"<\/p>\n

B2C CRM\uc744 \uc120\uc815\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc810<\/h2>\n

B2C CRM\uc744<\/a> \uc120\uc815\ud560 \ub54c B2C \uae30\uc5c5\uc758 \uac70\ub798 \ub0b4\uc5ed, \ud544\uc694\uc131 \ub4f1\uc744 \uc911\uc2ec\uc73c\ub85c \uacb0\uc815\ud574\uc57c\ud569\ub2c8\ub2e4. \ub610\ud55c, \ubcf8\uc778\uc774 \uc6b4\uc601\ud558\ub294 \uae30\uc5c5\uc5d0 \ud574\ub2f9 CRM\uc774 \ub9de\ub294\uc9c0 \uc2a4\uc2a4\ub85c \ud30c\uc545\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uad00\ub828\ud558\uc5ec \uc544\ub798\uc640 \uac19\uc740 \uba87 \uac00\uc9c0\uc758 \ud301\uc744 \uacf5\uc720\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\ubc00\ud55c \uace0\uac1d \ucd94\uc801 \ubc0f \ucee8\ud0dd\ud2b8 \uad00\ub9ac \uae30\ub2a5<\/h3>\n

\uace0\uac1d\uc5d0 \ub300\ud55c \uc774\ud574\ub294 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d \uc5ec\uc815\uc744 \uc2dc\uc791\ubd80\ud130 \ub05d\uae4c\uc9c0 \uc798 \ucd94\uc801\ud558\ub294B2C CRM\uc744 \uc120\ud0dd\ud574\uc57c\ud569\ub2c8\ub2e4. \uc774\ub85c\uc368 \uace0\uac1d \uc5ec\uc815\uc744 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc73c\uba70, \uc774\uc640 \uad00\ub828\ub41c \ub0b4\uc6a9\uc744 \uae30\ub85d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. B2C CRM\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uc218 \ub9ce\uc740 \uace0\uac1d\ub4e4\uc5d0 \ub300\ud574 \uc138\ubc00\ud55c \ucd94\uc801 \ubc0f \uad00\ub9ac\uac00 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uc6b4\uc601\uc73c\ub85c \uc5c5\ubb34 \ud6a8\uc728\uc131 \ub192\uc774\uae30<\/h3>\n

\ud074\ub77c\uc6b0\ub4dc\ub294 B2C \uae30\uc5c5\uc5d0 \uc218\ub9ce\uc740 \uc7a5\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 B2C CRM \uc2dc\uc2a4\ud15c\uc740 \ube44\uc2fc \ud558\ub4dc\uc6e8\uc5b4 \uc124\uce58 \ubc0f \ucd94\uac00\uc801\uc778 \uad00\ub9ac \ube44\uc6a9\uc774 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778\uc0c1\uc5d0\uc11c \uc2dc\uc2a4\ud15c\uc774 \uc6b4\uc601\ub418\uc5b4 \uc774\ub7ec\ud55c \ube44\uc6a9\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137 \uc5f0\uacb0\uc774 \uac00\ub2a5\ud55c \ud658\uacbd\uc5d0\uc11c\ub294 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uc911\uc694\ud55c \ub370\uc774\ud130\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2e4\uc2dc\uac04 \uc815\ubcf4 \uc5c5\ub370\uc774\ud2b8 \ubc1b\uae30<\/h3>\n

B2C \uace0\uac1d\uc740 \uc138\uc77c\uc988 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uac70\uce60 \uac00\ub2a5\uc131\uc774 \ud07d\ub2c8\ub2e4. \ub530\ub77c\uc11c \uace0\uac1d \ub370\uc774\ud130 \ud504\ub85c\uc138\uc2f1\uc744 \uae30\ub2e4\ub824\uc57c \ud55c\ub2e4\uba74, \uc774 \uc2dc\uac04 \ub3d9\uc548 \uc911\uc694\ud55c \uace0\uac1d\uc744 \uc783\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c CRM \uc2dc\uc2a4\ud15c\uc740 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0, \uc774\ub97c \ud074\ub77c\uc6b0\ub4dc\uc5d0 \uc5c5\ub370\uc774\ud2b8\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uc774\ub97c \uc989\uc2dc \ud655\uc778\ud558\uace0, \uac78\ub9de\ub294 \uc804\ub7b5\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud6a8\uc728\uc801\uc778 \ubcf4\uace0\uc11c \uc791\uc131 \ubc0f \ubd84\uc11d\ud558\uae30<\/h3>\n

\ub300\ub7c9\uc758 \ub370\uc774\ud130\uac00 \ud3ec\ucc29 \ub610\ub294 \ubd84\uc11d\ub418\ub354\ub77c\ub3c4, \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815\uc774 \uc798 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc73c\uba74 \uae30\uc5c5\uc740 \ubc1c\uc804\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. CRM\uc740 \ub370\uc774\ud130 \uac00\uc2dc\ud654 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud574\uc11c \uc0c1\ud638\uc791\uc6a9 \ub300\uc2dc\ubcf4\ub4dc\uc5d0 \uc774\ub97c \uc815\ub9ac\ud569\ub2c8\ub2e4. \uc774\ub54c \uc815\ubcf4\ub97c \uadf8\ub798\ud504, \ucc28\ud2b8 \ub4f1\uc73c\ub85c \uccb4\uacc4\uc801\uc73c\ub85c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ubcf4\uac00 \ud55c\ub208\uc5d0 \ud30c\uc545\ub420 \uc218 \uc788\uac8c \uc815\ub9ac\ub418\uc5b4 \uc788\uc5b4 \uace0\uac1d \ub9de\ucda4 \ucea0\ud398\uc778 \uad6c\ucd95, \ubb38\uad6c \uc791\uc131, \ub9ac\ub4dc \uc721\uc131 \ub4f1\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\uba40\ud2f0 \ucc44\ub110\ud1b5\ud569<\/h3>\n

\uc18c\uc15c \ubbf8\ub514\uc5b4\ub294 \ud604\uc7ac \uace0\uac1d \uc0c1\ub2f4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0 \ucea0\ud398\uc778\uc744 \uac8c\uc2dc\ud558\ub294 \ub9c8\ucf00\ud305\uc758 \uc8fc\uc694 \ucc44\ub110\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc18c\uc15c \ucc44\ub110\uc5d0\ub294 \uc774\uba54\uc77c, \uba54\uc2dc\uc9c0 \ubcf4\ub4dc, \ub77c\uc774\ube0c \ucc44\ud305 \ubc0f \uc804\ud654 \uc0c1\ub2f4 \ub4f1 \ub2e4\uc591\ud55c \uc635\uc158\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac01\uac01\uc758 \ub370\uc774\ud130\ub97c \uac1c\ubcc4\ub85c \uad00\ub9ac\ud558\ub294 \uac83\uc740 \ud6a8\uc728\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \ucc44\ub110\uc774 \uc27d\uac8c \ud558\ub098\ub85c \ud1b5\ud569\ub420 \uc218 \uc788\ub294 B2C CRM\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc5c5\ubb34 \uc790\ub3d9\ud654<\/h3>\n

B2C \uace0\uac1d \uad00\ub9ac\ub294 \ub2e8\uc21c\ud558\uac8c \uc26c\uc6b4 \uc791\uc5c5\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc218\ub3d9\uc801\uc73c\ub85c \uc591\uc2dd \uc791\uc131, \ubcf4\uace0\uc11c \ud655\uc778, \uba54\uc77c \ud68c\uc2e0 \uc791\uc5c5 \ub4f1\uc744 \ud558\uba74 \ub9ce\uc740 \uc591\uc758 \uc2dc\uac04\uacfc \uc5d0\ub108\uc9c0\uac00 \uc4f0\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc815\ub4e4\uc744 CRM \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc790\ub3d9\ud654\ud558\uc5ec \uc5c5\ubb34 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n

\"B2C<\/p>\n

B2C CRM \ud65c\uc6a9 \ubc29\uc2dd<\/h2>\n

\uace0\uac1d\uc5d0\uac8c 1:1\ub85c \uc811\uadfc\ud558\uae30<\/h3>\n

\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ud234\uc744 \ud1b5\ud574 \uac1c\uc778 \ub9de\ucda4\ud654 \ub41c \uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \uc81c\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc18c\uc2a4\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub300\uaddc\ubaa8\ub85c \uace0\uac1d \uc5ec\uc815\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130\ub97c \uadf8\ub8f9 \uc9c0\uc5b4 \ubd84\ud560\ud558\uace0, \uadf8\ub8f9\ubcc4 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uadf8\ub8f9\ubcc4 \uc784\ud329\ud2b8 \uc788\ub294 \ubb38\uad6c \uc791\uc131\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130 \ucea1\uccd0 \ubc0f \ud65c\uc131\ud654\ub97c \ud558\ub098\uc758 \uae30\ub2a5\uc73c\ub85c \uac00\ub2a5!<\/h3>\n

\ub370\uc774\ud130 \uad00\ub9ac \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uace0\uac1d\uacfc \uad00\ub828\ud55c \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ud3ec\ucc29\ud558\uace0 \ud1b5\uc77c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c\uc368 \uace0\uac1d \uad00\uacc4\ub97c \uac15\ud654\ud560 \uc218 \uc788\uc73c\uba70, \uace0\uac1d\uacfc \uad50\ub958\ud558\ub294 \ubaa8\ub4e0 \uc9c0\uc810\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\ud569\ub41c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubaa8\ub4e0 \uc18c\uc2a4\uc758 \ub370\uc774\ud130\ub97c \ucea1\uccd0\ud558\uace0 \ud65c\uc131\ud654\ud558\ub294 \uac83\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294 \uace0\uac1d\uacfc \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\uc744 \ub354 \uc815\ud655\ud558\uac8c \ub098\ub220\uc11c \ud0c0\uac9f\ud305 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd \ubc0f \uc778\uacf5 \uc9c0\ub2a5 \uae30\uc220\ub85c\uc368 \ud0c0\uac9f\uc744 \uc815\uc758\ud558\uace0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c\uc368 \uace0\uac1d\uc774 \uc5b4\ub514\uc5d0 \uc788\ub4e0 \ub370\uc774\ud130\ub97c \ud655\uc778\uacfc \ucd94\ucd9c\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\ub2e4<\/h3>\n

\ub370\uc774\ud130 \uacf5\uc720 \ud234\uc744 \uc774\uc6a9\ud574 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub354\uc6b1 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc874\uace0\uac1d\uacfc \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub300\ud55c \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uace0\uc758 \ub370\uc774\ud130 \uc81c\uacf5\uc790\ub97c \ucc3e\uace0 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uc804\uc6a9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc138\uc77c\uc988\ud3ec\uc2a4<\/p>\n

\uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574\uc11c \uc131\uacf5\ud55c B2C \uae30\uc5c5<\/h2>\n

B2C \uae30\uc5c5 \uc131\uacf5 \uc0ac\ub840 1: \uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc\ub97c \uc774\uc6a9\ud574 \ub9de\ucda4\ud615 \uace0\uac1d\uc11c\ube44\uc2a4\ub97c \uad6c\ud604\ud55c Marriott<\/h3>\n

\"\uc138\uc77c\uc988\ud3ec\uc2a4<\/p>\n

\uae30\uc5c5: Marriott <\uc138\uacc4\uc801\uc778 \ud638\ud154 \uccb4\uc778 \uc5c5\uccb4, \uc219\ubc15\uc2dc\uc124><\/p>\n

\uc804\uc138\uacc4 7,000\uac1c \uc774\uc0c1\uc758 \uc9c0\uc810\uc744 \ubcf4\uc720\ud55c \uae00\ub85c\ubc8c \ud638\ud154 \ube0c\ub79c\ub4dc Marriott\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uc640 \ud568\uaed8 \uace0\uac1d \ub9de\ucda4\ud615 \ud2b9\ubcc4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud22c\uc219 \uc804 \ubbf8\ub9ac \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uce68\ub300 \uc885\ub958, \uce35\uc218 \uc120\ud638\ub3c4, \uc120\ud638\ud558\ub294 \uc640\uc778 \ube0c\ub79c\ub4dc \ub4f1\uc5d0 \uad00\ud55c \uc815\ubcf4\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130\ub294 \uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574 \uc804\uc138\uacc4 \ub2e4\ub978 \uc9c0\uc810\uacfc \uacf5\uc720\ub418\uc5b4 Marriott\ub97c \uc774\uc6a9\ud558\uc2dc\ub294 \ubaa8\ub4e0 \uace0\uac1d\ub4e4\uc758 \ub9cc\uc871\uc744 \ucd5c\uc0c1\uc73c\ub85c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

Marriott\uc758 \uad81\uadf9\uc801\uc778 \ubaa9\ud45c\ub294 \uace0\uac1d \ub9cc\uc871\uacfc \uc9c1\uc6d0\ub4e4\uc758 \ud589\ubcf5\uc785\ub2c8\ub2e4. \uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc\ub294 \uc774 \ub450\uac00\uc9c0 \uc694\uc18c\ub97c \ubaa8\ub450 \ucda9\uc871\uc2dc\ud0b5\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \uc2dc\uc2a4\ud15c\uc744 \uc774\uc6a9\ud574 \ubbf8\ub9ac \uace0\uac1d \ucde8\ud5a5 \ub370\uc774\ud130 \uc218\uc9d1\uc774 \uac00\ub2a5\ud558\uae30\uc5d0 \uace0\uac1d\ub4e4\uc740 \uc219\ubc15\uae30\uac04 \ub3d9\uc548 \ub530\ub85c \uc694\uad6c\ub97c \ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc790\uba74, \uc608\uc57d \uc811\uc218 \uc2dc \uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc\ub97c \ud1b5\ud574 \uace0\uac1d \ud788\uc2a4\ud1a0\ub9ac\uc5d0 \ub300\ud574 \ube60\ub978 \ud30c\uc545\uc774 \uac00\ub2a5\ud558\uc5ec \ub354\uc6b1 \uce5c\ubc00\ud55c \uad50\ub958 \ubc0f \uc18c\ud1b5\uc744 \uc774\ub904\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc758 \ucde8\ud5a5\uc5d0 \ub9de\ub294 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba74\uc11c \uace0\uac1d\uacfc\uc758 1:1 \uad00\uacc4\ub97c \ub9fa\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub294 \ud5a5\uc0c1\ub418\uba70, \uc9c1\uc6d0 \ub610\ud55c \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574 \uc5c5\ubb34\uc801 \ub9cc\uc871\uacfc \ubc1c\uc804\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

B2C \uae30\uc5c5 \uc131\uacf5 \uc0ac\ub840 2: \ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc\ub97c \uc774\uc6a9\ud55c \uace0\uac1d\uad00\ub9ac \uc131\uacf5<\/h3>\n

\"\uc138\uc77c\uc988\ud3ec\uc2a4<\/p>\n

\uae30\uc5c5: DonorsChoose.org <\uad50\uc721\uad00\ub828 \uae30\ubd80 \ud50c\ub7ab\ud3fc \uc81c\uacf5><\/p>\n

DonorsChoose.org\ub294 \ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc \ubc0f \uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud574\uc11c \ucc28\uc138\ub300 \ud6c4\uc6d0\uc790 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ud65c\uc6a9\ud558\uae30 \uc804\uae4c\uc9c0 DonorsChoose.org\ub294 \uc77c\ubc18\uc801\uc778 \uad11\uace0 \ubb38\uad6c\ub85c \ud6c4\uc6d0\uc790\ub97c \ubaa8\uc9d1\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc\uc640 \ud568\uaed8\ud558\uc5ec \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c\uc368 \ud6c4\uc6d0\uc790\uac00 \ub418\uae30\ub97c \ud76c\ub9dd\ud558\ub294 \ubd84\ub4e4\uacfc \uc790\ub3d9\uc73c\ub85c \uc5f0\uacb0\ud558\uac8c \ub429\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc774\uc81c \ud6c4\uc6d0\uc790\ub97c \ucc3e\ub294 \uae30\ubcf8 \uc774\uba54\uc77c\uc744 \ub300\ub7c9\uc73c\ub85c \ubcf4\ub0b4\uc9c0 \uc54a\uace0, \uac01 \ud6c4\uc6d0\uc790\uc5d0\uac8c \uc54c\ub9de\uc740 \ub9de\ucda4\ud615 \uc774\uba54\uc77c\uc744 \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc774\uba54\uc77c\uc740 \uadf8\ub4e4\uc774 \uacfc\uac70\uc5d0 \uc9c0\uc6d0\ud588\ub358 \ube44\uc2b7\ud55c \ubd84\uc57c\ub97c \uae30\ubc18\uc73c\ub85c \ucd94\ucc9c\ud558\uc5ec \ub9e4\uce6d \ud655\ub960\uc744 \ub192\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc\ub85c 1:1 \uc758\uc0ac\uc18c\ud1b5\uc744 \ud560 \uc218 \uc788\uc5c8\uc73c\uba70, \uadf8 \uacb0\uacfc \ud6c4\uc6d0\uc790 \uc804\ud658\uc728\uc744 300%\ub85c \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n

CRM\uc744 \ud1b5\ud55c B2C \uae30\uc5c5 \uc131\uc7a5\ud558\uae30<\/h2>\n

B2C CRM\uc740 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac \ud234\ub85c \uae30\uc5c5\uc774 \uc131\uacf5\ud560 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc8fc\uc758\ud574\uc57c \ud560 \uc810\uc740, \uc77c\ubc18 CRM \ud234\uc744 \ud65c\uc6a9\ud558\uc9c0 \ub9d0\uc544\uc57c \ud569\ub2c8\ub2e4. B2C \uac70\ub798\uc5d0 \ucd5c\uc801\ud654\ub41c B2C CRM\uc744 \ud65c\uc6a9\ud574\uc57c \ub9ac\ub4dc \uc721\uc131, \uace0\uac1d \ub370\uc774\ud130 \uad00\ub9ac, \uace0\uac1d \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4 \ub4f1\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 B2C CRM\uc740 B2C\uc5d0\uc11c \uac00\uc7a5 \ud575\uc2ec\uc774 \ub418\ub294 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0 \uae30\uc5ec\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c \ub354\uc6b1\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574\uc11c \ub9c8\ucf00\ud305\ud300\uc740 \uace0\uac1d\uc744 \ubcf4\ub2e4 \uae4a\uc774 \uc774\ud574\ud558\uace0, \uace0\uac1d\uce35 \ubcc4\ub85c \uc54c\ub9de\uc744 \uc2dc\uae30\ub97c \ud30c\uc545\ud558\uc5ec \uc644\ubcbd\ud55c \ubb38\uad6c \ubc0f \ucea0\ud398\uc778\uc73c\ub85c \uace0\uac1d\uc5d0 \ub2e4\uac00\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub97c \ud5a5\uc0c1\ud558\uba70 \uae30\uc5c5 \uc131\uacf5\uc744 \ub3d9\uc2dc\uc5d0 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

B2C CRM\uc740 \uace0\uac1d \uad00\ub9ac\ub97c \uc77c\uceeb\ub294 \ub9d0\uc774\uc9c0\ub9cc, \uacb0\uad6d \ud070 \ud2c0\uc5d0\uc11c \ubcf4\uba74 \uae30\uc5c5\uc758 \uc131\uacf5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. B2C\uc5d0\uc11c\ub294 \uace0\uac1d \uac1c\uac1c\uc778\uc774 \uac16\ub294 \ud2b9\uc131\uacfc \ub2c8\uc988\uac00 \ub2e4\ub974\ubbc0\ub85c \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub97c \ud1b5\ud574 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. 49%\uc758 \ubbf8\uad6d \uc18c\ube44\uc790\ub294 \uace0\uac1d…<\/p>\n","protected":false},"author":1,"featured_media":886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[109,119,21,85],"coauthors":[8],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-crm","blog-customer-experience","blog-customer-relationships","blog-marketing"],"yoast_head":"\nB2C CRM \uc758\ubbf8 \ubc0f \ud65c\uc6a9 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 Salesforce<\/title>\n<meta name=\"description\" content=\"\uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc77d\ub294 \ub9c8\ucf00\ud305, B2C CRM\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694. \ub300\ub7c9\uc758 \uc18c\ube44\uc790 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud1b5\ud569 \uad00\ub9ac\ud558\uace0, \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \ub9de\ucd98 \uc790\ub3d9\ud654 \uba54\uc2dc\uc9c0\ub97c \ubc1c\uc1a1\ud558\ub294 \ub178\ud558\uc6b0! 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