{"id":9,"date":"2025-06-25T20:06:00","date_gmt":"2025-11-12T20:06:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9"},"modified":"2025-11-27T13:23:03","modified_gmt":"2025-11-27T04:23:03","slug":"what-does-salesforce-do1","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-does-salesforce-do1\/","title":{"rendered":"\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc5b4\ub5a4 \uc77c\uc744 \ud558\ub098\uc694?"},"content":{"rendered":"<h2 id=\"ai-crm\">\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 AI \uae30\ubc18\uc758 CRM \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uae30\uc5c5\uc774 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud1b5\ud569 \uad00\ub9ac\ud558\uace0 \ub354 \ub098\uc740 \uace0\uac1d \uacbd\ud5d8\uc744 \uc124\uacc4\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub97c \ud1b5\ud574 \uc0ac\ub78c\uacfc \uc790\uc728\ud615 \uc5d0\uc774\uc804\ud2b8\uac00 \ud611\ub825\ud558\uba70 \uc5c5\ubb34 \ud6a8\uc728\uacfc \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc744 \ud1b5\ud574 \uc138\uc77c\uc988, \uc11c\ube44\uc2a4, \ub9c8\ucf00\ud305 \ub4f1 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0\uc11c \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uc5b4\ub5a4 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\uace0 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc138\uc694.<\/h2>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marc_Benioff\" target=\"_blank\" rel=\"noopener\">CEO<\/a>\uc758 \uc778\ud130\ubdf0\ub97c \ubcf8 \uc801\uc774 \uc788\uac70\ub098, <a href=\"https:\/\/www.salesforce.com\/blog\/meet-trailhead-characters-blog\/\" target=\"_blank\" rel=\"noopener\">\uadc0\uc5ec\uc6b4 \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uce90\ub9ad\ud130<\/a>\ub97c \ub9cc\ub098\ubd24\uac70\ub098, <a href=\"https:\/\/www.salesforce.com\/agentforce\/\" target=\"_blank\" rel=\"noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4(Agentforce)<\/a>\uc5d0 \ub300\ud574 \ub4e4\uc5b4\ubcf4\uc168\uc744\uc9c0\ub3c4 \ubaa8\ub974\uaca0\uc2b5\ub2c8\ub2e4. \uadf8\ub7f4 \ub54c \ud55c \uac00\uc9c0 \uad81\uae08\uc99d\uc774 \uc0dd\uacbc\uc744\uc9c0\ub3c4 \ubaa8\ub985\ub2c8\ub2e4. \u201c<a href=\"https:\/\/www.salesforce.com\/products\/what-is-salesforce\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4<\/a>\ub294 \ub3c4\ub300\uccb4 \uc5b4\ub5a4 \uc77c\uc744 \ud558\ub294 \ud68c\uc0ac\uc77c\uae4c?\u201d \ub77c\uace0\uc694.<\/p>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud558\uba74, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc0ac\ub78c\uacfc <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-are-ai-agents\/\" target=\"_blank\" rel=\"noopener\">AI \uc5d0\uc774\uc804\ud2b8<\/a>\ub97c \ud558\ub098\ub85c \uc5f0\uacb0\ud574 \uace0\uac1d \uc131\uacf5\uc744 \uc774\ub044\ub294 \uae30\uc220\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc740 \uc778\uac04\uc758 \uc0ac\uace0\uc640 \ud589\ub3d9\uc744 \ubaa8\ubc29\ud558\ub294 \uc790\uc728 \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 \uac00\ub2a5\ud558\uba70, \uc9c1\uc6d0\ub4e4\uc774 \ub354 \ub9ce\uc740 \uc77c\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ud574\ub0bc \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ub610\ud55c, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uae30\uc5c5\uc774 \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uace0\uac1d\ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud574 \uc81c\uacf5\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \ubd80\uc11c\ub77c\ub3c4 \uace0\uac1d \uc815\ubcf4\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud655\uc778\ud558\uace0 \ud544\uc694\ud55c \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc8e0.<\/p>\n<p><b>\ubaa9\ucc28<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-what-does-salesforce-do\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc5b4\ub5a4 \uc77c\uc744 \ud558\ub098\uc694?<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#agentforce\" target=\"_blank\" rel=\"noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4(Agentforce)\ub780?<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#howwork\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-what-is-the-roi-of-salesforce\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ub3c4\uc785\ud558\uba74 \uc5b4\ub5a4 ROI\ub97c \uae30\ub300\ud560 \uc218 \uc788\ub098\uc694?<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-salesforce-for-sales\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ud65c\uc6a9\ud55c \uc601\uc5c5 \ud601\uc2e0<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-salesforce-for-customer-service\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ucd5c\uc801\ud654\ub41c \uc138\uc77c\uc988\ud3ec\uc2a4<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-salesforce-for-marketing\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305\uc744 \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4 \ud65c\uc6a9\ubc95<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-salesforce-for-b2c-and-b2b-shopping-and-commerce\" target=\"_blank\" rel=\"noopener\">B2C \ubc0f B2B \ucee4\uba38\uc2a4\ub97c \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-salesforce-for-it\" target=\"_blank\" rel=\"noopener\">IT \ubd80\uc11c\ub97c \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4 \uae30\ub2a5<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-salesforce-for-small-business\" target=\"_blank\" rel=\"noopener\">\uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-see-an-example-of-salesforce-in-action\" target=\"_blank\" rel=\"noopener\">\uc2e4\uc81c \ud65c\uc6a9 \uc0ac\ub840\ub85c \ubcf4\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-what-is-salesforce-best-known-for\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ubb34\uc5c7\uc73c\ub85c \uac00\uc7a5 \uc798 \uc54c\ub824\uc838 \uc788\uc744\uae4c\uc694?<\/a><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#h-humans-and-agents-driving-customer-success\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uc131\uacf5\uc744 \uc774\ub044\ub294 \uc0ac\ub78c\uacfc AI \uc5d0\uc774\uc804\ud2b8\uc758 \ud611\uc5c5<\/a><\/li>\n<\/ul>\n\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc5b4\ub5a4 \uc77c\uc744 \ud558\ub098\uc694?<\/b><\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc804 \uc138\uacc4 1\uc704 <a href=\"https:\/\/www.salesforce.com\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM)<\/a> \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uae30\uc5c5\uc774 <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">\uc778\uacf5\uc9c0\ub2a5(AI)<\/a>\uacfc \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d \uad00\uacc4\ub97c \uac15\ud654\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 <a href=\"https:\/\/www.salesforce.com\/crm\/worlds-number-one-crm\/\" target=\"_blank\" rel=\"noopener\">\u2018\uc138\uacc4 1\uc704 AI CRM\u2019<\/a>\uc73c\ub85c \uc790\ub9ac \uc7a1\uc744 \uc218 \uc788\uc5c8\ub358 \uc774\uc720\ub294, \uc5c5\uc885\uacfc \uaddc\ubaa8\uc5d0 \uad00\uacc4\uc5c6\uc774 \ubaa8\ub4e0 <a href=\"https:\/\/www.salesforce.com\/sales\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5<\/a>, <a href=\"https:\/\/www.salesforce.com\/service\/\" target=\"_blank\" rel=\"noopener\">\uc11c\ube44\uc2a4<\/a>, <a href=\"https:\/\/www.salesforce.com\/marketing\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305<\/a>, <a href=\"https:\/\/www.salesforce.com\/commerce\" target=\"_blank\" rel=\"noopener\">\ucee4\uba38\uc2a4<\/a>, <a href=\"https:\/\/www.salesforce.com\/platform\/\" target=\"_blank\" rel=\"noopener\">IT<\/a>\ud300\uc744 \uc704\ud55c \uc571\uacfc \ub3c4\uad6c, \uc11c\ube44\uc2a4\ub97c \uafb8\uc900\ud788 \uac1c\ubc1c\ud574 \uc654\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 <a href=\"https:\/\/www.salesforce.com\/crm\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a>\uc740 \uc774 \ubaa8\ub4e0 \ud300\uc744 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc911\uc2ec\uc73c\ub85c \uc5f0\uacb0\ud574 \uc90d\ub2c8\ub2e4. \uace0\uac1d \ud55c \uc0ac\ub78c \ud55c \uc0ac\ub78c\uc758 \uc815\ubcf4\ub97c \ud558\ub098\ub85c \ubaa8\uc544, \ubaa8\ub4e0 \uc9c1\uc6d0\uc774 \ucd5c\uc2e0 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubaa8\ub4e0 \uac83\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uac83\uc774 \ubc14\ub85c <a href=\"https:\/\/www.salesforce.com\/data\/\" target=\"_blank\" rel=\"noopener\">\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc(Data Cloud)<\/a>\uc785\ub2c8\ub2e4. \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \ubd84\uc0b0\ub41c \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ud1b5\ud569\ud558\uace0, \ud558\ub098\uc758 \uace0\uac1d \ud504\ub85c\ud544\ub85c \uc815\ub9ac\ud574 \uc90d\ub2c8\ub2e4. \uc774\ub294 \ub9ce\uc740 \uae30\uc5c5\uc774 \uacaa\ub294 \ud754\ud55c \ubb38\uc81c, \uc989 \ud2b9\uc815 \ud300\uc5d0\uc11c\ub9cc \uc811\uadfc\uc774 \uac00\ub2a5\ud558\uace0, \ub098\uba38\uc9c0 \ub2e4\ub978 \ud300\uc5d0\uc11c\ub294 \uc811\uadfc\uc774 \ubd88\uac00\ub2a5\ud55c \u2018\uc0ac\uc77c\ub85c\ud654\ub41c \ub370\uc774\ud130\u2019 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc55e\uc11c \uc5b8\uae09\ud55c \ub370\uc774\ud130 \ub2e8\uc808\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubb38\uc81c\ub97c \ubc1c\uc0dd\uc2dc\ud0b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uace0\uac1d\uc5d0 \ub300\ud55c \uae30\ud68c\ub97c \uacf5\uc720\ud560 \uc218 \uc5c6\ub294 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305 \ud300<\/li>\n<li>\uace0\uac1d\uc758 \uc9c0\uc6d0 \uc694\uccad\uc744 \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\ub294 \ub9c8\ucf00\ud305 \ud300<\/li>\n<li>\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ud30c\uc545\uc774 \uc5b4\ub824\uc6b4 \uc138\uc77c\uc988 \ud300<\/li>\n<\/ul>\n<p>\uadf8\ub807\ub2e4\uba74, \uace0\uac1d \uc815\ubcf4\ub97c \ud558\ub098\ub85c \ud1b5\ud569\ud588\uc744 \ub54c\ub294 \uc5b4\ub5a4 \uc77c\uc774 \uac00\ub2a5\ud574\uc9c8\uae4c\uc694? \uc601\uc5c5\ud300\uc740 \uc790\ub3d9\uc73c\ub85c \ud6c4\uc18d \uc774\uba54\uc77c\uc744 \ubc1c\uc1a1\ud560 \uc218 \uc788\uace0, \ub9c8\ucf00\ud305\ud300\uc740 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4\ud300\uc740 \ucd5c\uc2e0 \ud504\ub85c\ubaa8\uc158\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ub7f0\uce6d\ud560 \uc218 \uc788\uc73c\uba70, \uc11c\ube44\uc2a4\ud300\uc740 \uace0\uac1d\uc758 \ubb38\uc81c\ub97c \uc0ac\uc804\uc5d0 \uc778\uc9c0\ud558\uace0 \uc120\uc81c\uc801\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\uac8c \ub418\uc8e0. \ub610\ud55c, IT\ud300\uc740 \ud574\ub2f9 \ub370\uc774\ud130\ub97c \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 <a href=\"https:\/\/www.salesforce.com\/agentforce\/agentic-systems\/\" target=\"_blank\" rel=\"noopener\">AI \uc5d0\uc774\uc804\ud2b8<\/a>\uc778 \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\uc640 \uc5f0\ub3d9\uc2dc\ucf1c \ubaa8\ub4e0 \uc791\uc5c5\uc744 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc, \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub294 CRM \uc804\ubc18\uc5d0\uc11c AI \uc5d0\uc774\uc804\ud2b8\uac00 \uc790\uc728\uc801\uc73c\ub85c \uc791\ub3d9\ud558\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub294 \ub514\uc9c0\ud138 \uc778\ub825\uc744 \ud65c\uc6a9\ud574 \uc9c1\uc6d0\ub4e4\uc774 \uace0\uac1d\uc758 \uae30\ub300\ub97c \ub6f0\uc5b4\ub118\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ubcc4\ub3c4\uc758 \uc0ac\ub78c \uac1c\uc785 \uc5c6\uc774\ub3c4 \ub2e4\uc591\ud55c \uc5c5\ubb34\ub97c \uc2a4\uc2a4\ub85c \ucc98\ub9ac\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, \ubc24\ub0ae\uc744 \uac00\ub9ac\uc9c0 \uc54a\uace0 \uc5b8\uc81c\ub4e0\uc9c0 \uc5c5\ubb34\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, AI \uc5d0\uc774\uc804\ud2b8\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud30c\uc545\ud558\uace0, \ub9de\ucda4\ud615 \uc774\uba54\uc77c\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc \uc9c1\uc811 \uc18c\ud1b5\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud6c4\uc5d0\ub294 \ud6c4\uc18d \uc870\uce58\ub97c \ucde8\ud558\uac70\ub098, \uace0\uac1d\uc758 \uc9c8\ubb38\uc5d0 \ub2f5\ubcc0\ud558\ub294 \uac83\uc740 \ubb3c\ub860, \uc0ac\uc804 \uc900\ube44\ub41c \uc548\uac74\uc744 \ubc14\ud0d5\uc73c\ub85c \ubbf8\ud305 \uc77c\uc815\uc744 \uc608\uc57d\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. AI \uc5d0\uc774\uc804\ud2b8\ub294 \uace0\uac1d\uacfc \uc9c1\uc811 \uc0c1\ud638\uc791\uc6a9\ud558\uba70 \ubb38\uc758\uc5d0 \uc751\ub2f5\ud558\uace0, \uc774\uc288\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4. \uc774\ucee4\uba38\uc2a4 \ucc44\ub110\uc5d0\uc11c\ub294 \ud37c\uc2a4\ub110 \uc1fc\ud37c\ucc98\ub7fc \ub9de\ucda4\ud615 \uad6c\ub9e4 \uc9c0\uc6d0 \uc5ed\ud560\uae4c\uc9c0 \uc218\ud589\ud560 \uc218 \uc788\uac8c \ub418\ub294 \uac83\uc774\uc8e0.<\/p>\n<p>\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub294 AI \uc2dc\ub300\uc5d0 \ub9de\ucdb0 \uc124\uacc4\ub41c CRM\uc73c\ub85c, \uae30\uc5c5\uc774 \ub354 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uc77c\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uae30\uc5c5\uc758 \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac1c\uc120\ud558\uace0 \uc2f6\ub2e4\uba74, \uc9c0\uae08\ubd80\ud130 \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/b><\/h3>\n<p>\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ub370\uc774\ud130, AI, \uc790\ub3d9\ud654, \uc0ac\ub78c\uc744 \ud558\ub098\ub85c \uc5f0\uacb0\ud558\ub294 \uc5d0\uc774\uc804\ud2b8\ub85c, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 AI \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 \uc870\uc9c1\uc758 \uc0dd\uc0b0\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc774 \uc790\uc728\ud615 \uc5d0\uc774\uc804\ud2b8\ub294 \uac01 \ubd80\uc11c\uc758 CRM \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0\uc11c \uc9c1\uc6d0\ub4e4\uacfc \ud568\uaed8 \uc791\uc5c5\ud558\uba70, \uc5b8\uc81c\ub4e0\uc9c0 \uace0\uac1d\uacfc \uc9c1\uc811 \uc0c1\ud638\uc791\uc6a9\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc0ac\ub78c\uacfc AI\uac00 \ud611\ub825\ud574 \ub354 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc778 \uc5c5\ubb34 \uc218\ud589\uc774 \uac00\ub2a5\ud574\uc9c0\ub294 \uac83\uc774\uc8e0.<\/p>\n<p>\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub294 \uc5b4\ub5a4 \uc5c5\ubb34\uac00 \ud544\uc694\ud55c\uc9c0 \uc2a4\uc2a4\ub85c \ud30c\uc545\ud558\uace0, \uadf8\uc5d0 \ub9de\ub294 \uc2e4\ud589 \uacc4\ud68d\uc744 \uc138\uc6b4 \ub2e4\uc74c, \ud574\ub2f9 \uacc4\ud68d\uc744 \uc9c1\uc811 \uc218\ud589\ud569\ub2c8\ub2e4. \uae30\uc5c5 \uace0\uac1d \ubc0f \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \ub54c\ubb38\uc5d0, \uc138\uc6b0\ub294 \uacc4\ud68d\uacfc \uc751\ub2f5 \ub0b4\uc6a9 \ubaa8\ub450 \uae30\uc5c5\uacfc \uace0\uac1d\uc758 \uc0c1\ud669\uc5d0 \ub9de\uac8c \uc815\uad50\ud558\uac8c \uc870\uc728\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 AI \uc5d0\uc774\uc804\ud2b8\ub294 \uc5c5\ubb34\ub97c \uc2a4\uc2a4\ub85c \uc218\ud589\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uc5d0\uc11c \ud559\uc2b5\ud55c \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc720\uc5f0\ud558\uac8c \uc801\uc751\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uacfc\uc815\uc740 \uae30\uc5c5\uc774 \uc124\uc815\ud55c \uae30\uc900\uacfc \uac00\uc774\ub4dc\ub77c\uc778 \ub0b4\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\uba70, \uac01 \ud589\ub3d9\uc758 \uadfc\uac70\ub97c \ub2e8\uacc4\ubcc4\ub85c \uc124\uba85\ud574 \uc8fc\ub294 <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-a-reasoning-engine\/atlas\/\" target=\"_blank\" rel=\"noopener\">Atlas Reasoning Engine<\/a>\uc744 \ud1b5\ud574 \uc644\ubcbd\ud55c \ud22c\uba85\uc131\ub3c4 \ubcf4\uc7a5\ub429\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2b8\ub294 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \ub300\ud654\ud615 \uc5b8\uc5b4\ub85c \uace0\uac1d\uacfc \uc9c1\uc811 \uc18c\ud1b5\ud558\uba70 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0, \ud544\uc694\ud560 \uacbd\uc6b0 \uace0\uac1d\uc5d0\uac8c \uc801\uadf9\uc801\uc73c\ub85c \uc5f0\ub77d\ud574 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud574 \ub17c\uc758\ud558\uac70\ub098 \ubbf8\ud305\uc744 \uc608\uc57d\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc1fc\ud551\uc744 \uc6d0\ud558\ub294 \uace0\uac1d\uc5d0\uac8c \uc81c\ud488\uc744 \ucd94\ucc9c\ud558\uac70\ub098 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0, \uadf8 \uc131\uacfc\uc640 KPI\ub97c \uae30\ubc18\uc73c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud560\uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uacc4\ud68d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ucc44\ud305 \uba54\uc2e0\uc800 \ubc0f \ud611\uc5c5 \ub3c4\uad6c\uc778 \uc2ac\ub799(Slack)\uc758 \ubaa8\ud68c\uc0ac\uc774\uba70, \uc2ac\ub799 \ub0b4\uc5d0\uc11c\ub3c4 \uc791\ub3d9\ud558\ub294 \uc5d0\uc774\uc804\ud2b8\ub97c \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub97c \ud65c\uc6a9\ud558\uba74 \uc2ac\ub799 \uc0ac\uc6a9\uc790\ub4e4\uc740 IT \uc9c0\uc6d0\uc744 \ube60\ub974\uac8c \uc694\uccad\ud558\uac70\ub098, \uc81c\uc548\uc11c\ub97c \ub2e4\uc2dc \uacc4\uc0b0\ud558\uace0, \uacbd\uc7c1\uc0ac \ubd84\uc11d \ub9ac\ud3ec\ud2b8\ub3c4 \uc190\uc27d\uac8c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/b><\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ubaa8\ub4e0 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0 \ud1b5\ud569\ud574, \uc5b4\ub290 \ubd80\uc11c\uc758 \ub204\uad6c\ub4e0\uc9c0 \uc5b8\uc81c\ub4e0 \ud558\ub098\uc758 \ud1b5\ud569\ub41c \uace0\uac1d \ub370\uc774\ud130\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud574\ub2f9 \uace0\uac1d\uc5d0 \ub300\ud55c \uc804\uc0ac\uc801\uc778 \uc774\ud574\uc640 \ud611\uc5c5\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub294 \uc774 \ud1b5\ud569 \uace0\uac1d \ud504\ub85c\ud544\uc744 \uae30\ubc18\uc73c\ub85c \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uace0, \ub2e4\uc74c \ub2e8\uacc4\uc5d0 \ub300\ud55c \uc81c\uc548\uc744 \ud558\uba70, \ub098\uc544\uac00 \uc9c1\uc6d0\uc774\ub098 \uace0\uac1d\uacfc \uc120\ud638\ud558\ub294 \ucc44\ub110\uc5d0\uc11c \uc2a4\uc2a4\ub85c \uc0c1\ud638\uc791\uc6a9\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. \ub610\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 <a href=\"https:\/\/www.salesforce.com\/mulesoft\/\" target=\"_blank\" rel=\"noopener\">\ubbac\uc18c\ud504\ud2b8(MuleSoft)<\/a>\ub97c \ud1b5\ud574 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc678\ubd80\uc758 \uc2dc\uc2a4\ud15c\uacfc\ub3c4 \ub9e4\ub044\ub7fd\uac8c \uc5f0\ub3d9\ub429\ub2c8\ub2e4. \ubbac\uc18c\ud504\ud2b8\ub97c \ud65c\uc6a9\ud558\uba74 IT\ud300\uc740 \ub370\uc774\ud130\uc640 \uc2dc\uc2a4\ud15c \ud1b5\ud569, \uc6cc\ud06c\ud50c\ub85c \ubc0f \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654, \ud0c1\uc6d4\ud55c \ub514\uc9c0\ud138 \uacbd\ud5d8 \uc124\uacc4\uae4c\uc9c0 \ubaa8\ub4e0 \uc791\uc5c5\uc744 \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\ub0a0 \ub370\uc774\ud130\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \ud575\uc2ec \uc5f0\ub8cc\uc774\uc9c0\ub9cc, \uadf8 \ub370\uc774\ud130\ub97c \uc81c\ub300\ub85c \uad00\ub9ac\ud558\ub294 \uc77c\uc740 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud3c9\uade0\uc801\uc73c\ub85c \ub300\uae30\uc5c5\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc57d 900\uac1c\uc5d0 \ub2ec\ud558\ub294 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \ubd84\uc0b0\uc2dc\ucf1c \ub193\uace0, \uc774\ub97c \uc784\uc2dc\ubc29\ud3b8\uc2dd\uc73c\ub85c \uc5f0\uacb0\ud558\ub824\uace0 \uc560\uc501\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc(Data Cloud)\ub97c \uc0ac\uc6a9\ud558\uba74 \uc6f9, \ubaa8\ubc14\uc77c, <a href=\"https:\/\/www.salesforce.com\/mulesoft\/anypoint-platform\/\" target=\"_blank\" rel=\"noopener\">API<\/a>\ub294 \ubb3c\ub860 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\uae4c\uc9c0 \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud574 \ud558\ub098\ub85c \uc870\uc728\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uac01 \ud300\uc740 \ud558\ub098\uc758 \ubcf4\uc548\ub41c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uace0\uac1d\uacfc \uadf8\ub4e4\uc758 \ud788\uc2a4\ud1a0\ub9ac\ub97c \uc27d\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uc774 \ud1b5\ud569 \uace0\uac1d \ud504\ub85c\ud544\uc740 \uc9c1\uc6d0\uc5d0\uac8c CRM \uc571\uc5d0 \ub2f4\uae34 \uc815\ud615 \ub370\uc774\ud130\ubfd0 \uc544\ub2c8\ub77c \uc774\uba54\uc77c, PDF, \ub370\uc774\ud130 \ub808\uc774\ud06c\uc5d0\uc11c \ucd94\ucd9c\ud55c \ube44\uc815\ud615 \ub370\uc774\ud130\uae4c\uc9c0 \uc544\uc6b0\ub974\ub294 \uc785\uccb4\uc801\uc778 \uad00\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \ud65c\uc6a9\ud558\uae30 \uc5b4\ub824\uc6e0\ub358 \ub370\uc774\ud130\ub4e4\ub3c4 \uc774\uc81c \ud558\ub098\uc758 \ud1b5\ud569\ub41c \ud504\ub85c\ud544\ub85c \uc5f0\uacb0\ud574 \uc2e4\uc81c \uc5c5\ubb34\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc\ub294 \ub370\uc774\ud130\ub97c \ubcf5\uc0ac\ud558\uac70\ub098 \uc774\ub3d9\ud558\uc9c0 \uc54a\uace0 \ud1b5\ud569 \ud504\ub85c\ud544\ub85c \uc5f0\uacb0\ud558\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/zero-copy\/\" target=\"_blank\" rel=\"noopener\">\uc81c\ub85c \uce74\ud53c \ubc29\uc2dd<\/a>\uc758 \uc5f0\ub3d9\uc744 \ud1b5\ud574 \ubcf4\uc548\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \ub355\ubd84\uc5d0 \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\uace0, \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uc5c5\ubb34\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\uc73c\uba70, \ub370\uc774\ud130 \uc774\ub3d9\uc73c\ub85c \uc778\ud55c \uc624\ub958\ub3c4 \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc218\ubc31\ub9cc \uac1c\uc758 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \ud1b5\ud569\ud558\uace0 \uc790\ub3d9\ud654\ud558\uba74 \uace0\uac1d\uc5d0\uac8c \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uace0, \uc774\ub294 \uc2e0\ub8b0 \ud615\uc131\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub610\ud55c \uc774\ub807\uac8c \uc815\ub3c8\ub41c \ub370\uc774\ud130\ub294 AI \ub3c4\uc785\uc758 \uae30\ubc18\uc774 \ub418\uc5b4, \ub354 \ube60\ub974\uace0 \uc815\ud655\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/agentforce\/\" target=\"_blank\" rel=\"noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4<\/a>\ub294 \uace0\uac1d \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud558\uace0, \uace0\uac1d \ubb38\uc758\uc5d0 \uc751\ub2f5\ud558\uba70, \ucf54\ub4dc\uae4c\uc9c0 \uc791\uc131\ud560\uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc5d0\uc774\uc804\ud2b8\ub97c \uc9c1\uc811 \uad6c\ucd95\ud558\uace0 \ub9de\ucda4\ud654\ud558\uc5ec, \uc9c1\uc6d0\uacfc \uace0\uac1d \ubaa8\ub450\uc5d0\uac8c 24\uc2dc\uac04 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc5d0\uc774\uc804\ud2b8\ub294 \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-conversational-ai\/\" target=\"_blank\" rel=\"noopener\">\ub300\ud654\ud615 AI<\/a>\ub97c \ud65c\uc6a9\ud558\uba70, \uc0ac\uc804\uc5d0 \uc124\uc815\ub41c \uac00\uc774\ub4dc\ub77c\uc778 \uc548\uc5d0\uc11c \uae30\uc5c5 \uace0\uc720\uc758 \ub9e5\ub77d\uc744 \ubc18\uc601\ud574 \ub2a5\ub3d9\uc801\uc73c\ub85c \ud589\ub3d9\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc774\uba54\uc77c, \uc81c\ud488 \uc124\uba85, \uace0\uac1d \uc751\ub300 \ucc44\ud305 \ub4f1 \uc5d0\uc774\uc804\ud2b8\uac00 \uc0dd\uc131\ud558\ub294 \ubaa8\ub4e0 \ucf58\ud150\uce20\ub294 \uc131\uacfc\uc5d0 \ucd5c\uc801\ud654\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \ud559\uc2b5\ud558\uace0, \uc5b4\ub5a4 \ucf58\ud150\uce20\uc640 \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uc9c0 \ubd84\uc11d\ud558\uba70 \uc2a4\uc2a4\ub85c \uac1c\uc120\ud574 \ub098\uac11\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-roi-b\"><b>\uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ub3c4\uc785\ud558\uba74 \uc5b4\ub5a4 ROI\ub97c \uae30\ub300\ud560 \uc218 \uc788\ub098\uc694?<\/b><\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ub3c4\uc785\ud55c \uace0\uac1d\uc740 \ud3c9\uade0\uc801\uc73c\ub85c \uc57d 31%\uc758 \ud22c\uc790 \uc218\uc775\ub960(ROI)\uc744 \uacbd\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub294 \uc77c\ubd80 \uace0\uac1d\uc5d0\uac8c\ub9cc \ud574\ub2f9\ud558\ub294 \uc774\uc57c\uae30\uac00 \uc544\ub2d9\ub2c8\ub2e4. \uc804\uccb4 \uc138\uc77c\uc988\ud3ec\uc2a4 \uace0\uac1d\uc758 99%\uac00 \uae0d\uc815\uc801\uc778 ROI\ub97c \ub2ec\uc131\ud558\uace0 \uc788\uc8e0.<\/p>\n<p>\uadf8 \uc774\uc720\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ube60\ub974\uac8c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc804\ubc29\uc704\uc801 \uc9c0\uc6d0 \uc0dd\ud0dc\uacc4\ub97c \uac16\ucd94\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0 \ud22c\uc790\ud55c \ub9cc\ud07c \ucd5c\ub300\ud55c\uc758 \ud6a8\uacfc\ub97c \ub204\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \ub9ac\uc18c\uc2a4, \ubaa8\ubc94 \uc0ac\ub840, \uc81c\ud488 \uc804\ubb38\uac00\ub97c \ud3ec\ud568\ud55c <a href=\"https:\/\/www.salesforce.com\/services\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uc131\uacf5 \uc0dd\ud0dc\uacc4<\/a>\ub97c \ub9c8\ub828\ud574 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc5c5\uacc4 \uc804\ubb38\uac00 \ubc0f \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 <a href=\"https:\/\/www.salesforce.com\/services\/professional-services\/\" target=\"_blank\" rel=\"noopener\">\ud504\ub85c\ud398\uc154\ub110 \uc11c\ube44\uc2a4 \ud300<\/a>\uacfc \ud611\uc5c5\ud558\uba74, \uae30\uc5c5\uc5d0 \ub9de\ub294 \uc138\uc77c\uc988\ud3ec\uc2a4 \ud658\uacbd\uc744 \ube60\ub974\uac8c \uad6c\ucd95\ud558\uace0 \uace0\uac1d\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc778 \uac00\uce58\ub97c \ube60\ub974\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc218\ucc9c \uac1c\uc5d0 \ub2ec\ud558\ub294 \uc571\uc774 \ub4f1\ub85d\ub41c <a href=\"https:\/\/appexchange.salesforce.com\/?_ga=2.129066828.1947491184.1750215081-1118319543.1727344290\" target=\"_blank\" rel=\"noopener\">AppExchange<\/a>\ub97c \ud1b5\ud574 \uac01 \uae30\uc5c5\uc758 \uace0\uc720\ud55c \uc694\uad6c\uc5d0 \ub9de\ucdb0 \uc81c\ud488\uc744 \uc790\uc720\ub86d\uac8c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c <a href=\"https:\/\/trailhead.salesforce.com\/?_ga=2.129066828.1947491184.1750215081-1118319543.1727344290\" target=\"_blank\" rel=\"noopener\">Trailhead<\/a>\ub97c \ud65c\uc6a9\ud558\uba74 \uc804\uc9c1\uc6d0\uc744 \ub300\uc0c1\uc73c\ub85c \uc138\uc77c\uc988\ud3ec\uc2a4 \uc0ac\uc6a9\ubc95\uc740 \ubb3c\ub860, \uc2dc\uc7a5\uc5d0\uc11c \uc218\uc694 \ub192\uc740 \uae30\uc220\uae4c\uc9c0 \ubb34\ub8cc\ub85c \ud559\uc2b5\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc640 \ud568\uaed8\ub77c\uba74 \ud558\ub098\uc758 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 <a href=\"https:\/\/www.salesforce.com\/platform\/\" target=\"_blank\" rel=\"noopener\">\ud50c\ub7ab\ud3fc<\/a>\uc73c\ub85c \ube44\uc6a9\uc740 \uc904\uc774\uace0, \uc870\uc9c1 \uc804\uccb4\uc758 \uc0dd\uc0b0\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI \uc5d0\uc774\uc804\ud2b8\uc758 \uc9c0\uc6d0\uc744 \ud1b5\ud574 \uc5c5\ubb34 \ud6a8\uc728\uc774 \ud5a5\uc0c1\ub418\uace0, \uc9c1\uc6d0\ub4e4\uc740 \uace0\uac1d\uc758 \uae30\ub300\ub97c \ub6f0\uc5b4\ub118\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc758 \uae30\ubc18\uc744 \ub9c8\ub828\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ud65c\uc6a9\ud55c \uc601\uc5c5 \ud601\uc2e0<\/b><\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4(Salesforce)\ub77c\ub294 \uc774\ub984 \uc790\uccb4\uc5d0 \u2018\uc138\uc77c\uc988\u2019\uac00 \ub2f4\uaca8 \uc788\ub4ef\uc774, CRM \ube44\uc988\ub2c8\uc2a4\uc758 \uc2dc\uc791\uc810\uc774 \ubc14\ub85c \uc601\uc5c5\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc9c0\uae08\uae4c\uc9c0\ub3c4 \uc138\uc77c\uc988 \ud300\uc744 \ub354 \uac15\ub825\ud558\uac8c \uc9c0\uc6d0\ud560 \ubc29\ubc95\uc744 \ub04a\uc784\uc5c6\uc774 \uace0\ubbfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac\uc758 <a href=\"http:\/\/www.salesforce.com\/sales\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc(Sales Cloud)<\/a>\ub294 \uc0dd\uc131\ud615 AI\uc640 \uc790\uc728\ud615\uc5d0\uc774\uc804\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ubc18\ubcf5\uc801\uc778 \uc5c5\ubb34\uc5d0 \uc18c\ubaa8\ud558\ub294 \uc2dc\uac04\uc744 \uc904\uc774\uace0, \uc2e4\uc81c \uc131\uacfc\ub97c \ub0b4\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud1b5\ud569\ub41c \uc778\uc0ac\uc774\ud2b8\uc640 \ucd94\ucc9c\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc601\uc5c5\uacfc \ub9c8\ucf00\ud305, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \ud300\uc744 \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \uae30\ud68c\uc758 \ud3ed\uc740 \ub113\uc5b4\uc9c0\uace0, \uace0\uac1d \uacbd\ud5d8\uc740 \ub354 \ub9e4\ub044\ub7fd\uace0 \ubab0\uc785\uac10 \uc788\uac8c \ud5a5\uc0c1\ub429\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc\ub97c \ub3c4\uc785\ud55c \uace0\uac1d\uc740 \ud3c9\uade0\uc801\uc73c\ub85c \uc601\uc5c5 \uc0dd\uc0b0\uc131\uc774 31% \ud5a5\uc0c1\ub418\uace0, \uacc4\uc57d \uc131\uc0ac\uc728\ub3c4 31% \uc99d\uac00\ud558\ub294 \uc131\uacfc\ub97c \uacbd\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74\ubd80\ud130 \uacc4\uc57d \uccb4\uacb0, \ucd94\uac00 \ud310\ub9e4 \ubc0f \uad50\ucc28 \ud310\ub9e4\uae4c\uc9c0 \uc804\uccb4 \uc601\uc5c5 \uc0ac\uc774\ud074\uc744 \uac04\ud3b8\ud558\uac8c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc\ub97c \uc0ac\uc6a9\ud558\uba74 \ubaa8\ub4e0 \uc218\uc791\uc5c5 \uc911\uc2ec\uc758 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uc601\uc5c5 \uae30\uc220 \uc2a4\ud0dd\uc744 \ubc14\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud30c\uc774\ud504\ub77c\uc778\uacfc \uc2e4\uc801 \uc608\uce21\ub3c4 \uc815\ubc00\ud558\uac8c \ubd84\uc11d\ud558\uace0, \uace0\uac1d\uacfc\uc758 \ubaa8\ub4e0 \uc811\uc810\uc744 \uc5f0\uacb0\ud574 \ucd5c\uc801\uc758 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\uc81c <a href=\"https:\/\/www.salesforce.com\/sales\/artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5\ud300\uc740 \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub97c \ud65c\uc6a9<\/a>\ud574 \uace0\uac1d\uc5d0\uac8c \uc790\ub3d9\uc73c\ub85c \uc5f0\ub77d\uc744 \uc2dc\uc791\ud558\uace0, \uc774\uba54\uc77c\uc744 \uc791\uc131\ud558\uac70\ub098 \ubbf8\ud305\uc744 \uc608\uc57d\ud558\ub294 \ub4f1\uc758 \uc791\uc5c5\ub3c4 \uc790\uc728\uc801\uc73c\ub85c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uacc4\uc57d \uad00\ub828 \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uace0, \uc601\uc5c5 \ucf54\uce6d\uc744 \uc81c\uacf5\ud558\uba70, \ub2e4\uc74c\uc5d0 \uc5b4\ub5a4 \uc0c1\ud638\uc791\uc6a9\uc744 \ud574\uc57c \uacc4\uc57d \uc131\uc0ac \uac00\ub2a5\uc131\uc774 \ub192\uc544\uc9c0\ub294\uc9c0\ub3c4 \ucd94\ucc9c\ud574 \uc90d\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4<\/b><\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 <a href=\"http:\/\/www.salesforce.com\/service\/\" target=\"_blank\" rel=\"noopener\">\uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc(Service Cloud)<\/a>\ub97c \ub3c4\uc785\ud55c \uace0\uac1d\uc740 \ud3c9\uade0\uc801\uc73c\ub85c \uc9c0\uc6d0 \ube44\uc6a9\uc744 24% \uc808\uac10\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uace0\uac1d \uc11c\ube44\uc2a4 \uc194\ub8e8\uc158\uc740 \ud558\ub098\uc758 \ud074\ub77c\uc6b0\ub4dc \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ucee8\ud0dd \uc13c\ud130\ubd80\ud130 \ud604\uc7a5 \uc11c\ube44\uc2a4\uae4c\uc9c0 \uc804\uccb4 \uace0\uac1d \uc9c0\uc6d0 \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud569\ud574, \uace0\uac1d\uc774 \ub9cc\uc871\ud558\ub294 \uc11c\ube44\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/service\/ai\/\" target=\"_blank\" rel=\"noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4<\/a>\ub85c \uad6c\ub3d9\ub418\ub294 \uc790\uc728\ud615 \uc5d0\uc774\uc804\ud2b8\ub294 24\uc2dc\uac04 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70, \ubb38\uc758\uc5d0 \ub300\ud55c \uc751\ub2f5\uc744 \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ud569\ub2c8\ub2e4. \ud544\uc694\ud560 \ub54c\ub294 \uc0ac\ub78c\uc758 \uac1c\uc785\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uac83\ub3c4 \uc2a4\uc2a4\ub85c \ud310\ub2e8\ud560 \uc218 \uc788\uc8e0. \uc774\ub97c \ud1b5\ud574, \uace0\uac1d \ucf00\uc774\uc2a4\ub97c \ub354 \ube60\ub974\uac8c \ud574\uacb0\ud558\uace0, \uc989\uac01\uc801\uc778 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\uba70, \uace0\uac1d\uacfc\uc758 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uc644\uc804\ud558\uace0 \uc815\ud655\ud55c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc751\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc694\uc998 \uace0\uac1d\uc740 \uc790\uc2e0\uc774 \uc120\ud638\ud558\ub294 \ucc44\ub110\uc744 \ud1b5\ud574 \uae30\uc5c5\uacfc \uc18c\ud1b5\ud558\uae38 \uae30\ub300\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc140\ud504\uc11c\ube44\uc2a4, \ud604\uc7a5 \uc11c\ube44\uc2a4, \ucc44\ud305, \ubb38\uc790 \uba54\uc2dc\uc9c0, \uc18c\uc15c \uba54\uc2dc\uc9d5 \uc571 \ub4f1 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \ucc44\ub110\uc5d0\uc11c\uc758 \uace0\uac1d \uc811\uc810\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub04a\uae40\uc774 \uc5c6\ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc8e0. \ud300\uacfc \uc5d0\uc774\uc804\ud2b8\uac00 \ud568\uaed8 \ud611\uc5c5\ud558\uac8c \ub418\uba74, \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uae30\ud68c\ub294 \ubb34\uad81\ubb34\uc9c4\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\ub9c8\ucf00\ud305\uc744 \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4<\/b><\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/marketing\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc(Marketing Cloud)<\/a>\ub294 \ub9c8\ucf00\ud130\uac00 \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uace0, \uc5c5\ubb34 \ud6a8\uc728\uc744 \ub192\uc774\uba70, <a href=\"https:\/\/www.salesforce.com\/marketing\/email\/\" target=\"_blank\" rel=\"noopener\">\uc774\uba54\uc77c<\/a>, \uc6f9, \uc18c\uc15c, \ubaa8\ubc14\uc77c, \uad11\uace0 \ub4f1 \uc120\ud638\ud558\ub294 \ucc44\ub110 \uc5b4\ub514\uc5d0\uc11c\ub4e0 \uace0\uac1d\uc744 \ub9cc\ub0a0 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \ub610\ud55c <a href=\"https:\/\/www.salesforce.com\/marketing\/analytics\/guide\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305 \ubd84\uc11d \ub3c4\uad6c<\/a>\uc640 AI \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc608\uc0b0\uc744 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0, \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud305\ud300\uc740 \uace0\uac1d \ucc38\uc5ec\ub3c4\uac00 \ud3c9\uade0 31% \uc99d\uac00\ud558\uace0, \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc740 \ud3c9\uade0 26% \uc808\uac10\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/marketing\/data\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc\uc758 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)<\/a>\uc744 \ud65c\uc6a9\ud558\uba74 \ud1b5\ud569\ub41c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud558\uace0, \uac01 \uace0\uac1d\uc5d0\uac8c \uc801\ud569\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud574 \uc5b4\ub514\uc11c\ub4e0 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c <a href=\"https:\/\/www.salesforce.com\/marketing\/ai\/\" target=\"_blank\" rel=\"noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4<\/a>\ub97c \ud65c\uc6a9\ud558\uba74 \ub9ac\ub4dc \uc0dd\uc131 \ud6a8\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uace0, \uace0\uac1d\uacfc \uc7a0\uc7ac \uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \ucc44\ub110\uc5d0\uc11c \ubc18\uc751\uc744 \ub04c\uc5b4\ub0bc \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ud574 \uace0\uac1d \ud655\ubcf4 \uc131\uacfc\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldb2c-b2b-b\"><b>B2C \ubc0f B2B \ucee4\uba38\uc2a4\ub97c \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4<\/b><\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uae30\uc5c5\uc774 <a href=\"https:\/\/www.salesforce.com\/commerce\/b2c-ecommerce\/guide\/\" target=\"_blank\" rel=\"noopener\">B2C(\uae30\uc5c5-\uc18c\ube44\uc790)<\/a>\uc640 <a href=\"https:\/\/www.salesforce.com\/commerce\/b2b-ecommerce\/guide\/\" target=\"_blank\" rel=\"noopener\">B2B(\uae30\uc5c5-\uae30\uc5c5)<\/a> \ucee4\uba38\uc2a4 \uacbd\ud5d8\uc744 \ub9e4\ub044\ub7fd\uac8c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ub2e4\uc591\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9e4\ucd9c\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0, \uace0\uac1d\uacfc\uc758 \uc811\uc810\uc744 \ud655\ub300\ud558\uba70, \ucee4\uba38\uc2a4\ub97c \uae30\uc5c5\uc758 \ub2e4\ub978 \ubd80\uc11c \ubc0f \uc2dc\uc2a4\ud15c\uacfc \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac04\ud3b8\ud558\uac8c \ub3c4\uc785\ud558\uace0 \uc720\uc5f0\ud558\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 <a href=\"https:\/\/www.salesforce.com\/commerce\/\" target=\"_blank\" rel=\"noopener\">\ucee4\uba38\uc2a4 \ud074\ub77c\uc6b0\ub4dc(Commerce Cloud)<\/a>\ub294 \uace0\uac1d \ub9de\ucda4\ud615 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uad6c\ucd95\ud574 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/commerce\/ai\/\" target=\"_blank\" rel=\"noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4<\/a>\ub97c \ud65c\uc6a9\ud558\uba74 AI \uc5d0\uc774\uc804\ud2b8\uac00 \uac01 \uace0\uac1d\uc5d0\uac8c \ud37c\uc2a4\ub110 \uc1fc\ud37c\ucc98\ub7fc \uc791\ub3d9\ud574 \uac1c\uc778\ud654\ub41c \uad6c\ub9e4 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ucee4\uba38\uc2a4 \ub3c4\uad6c\ub294 \uace0\uac1d\uc774 \ud558\ub098\uc758 \ucc44\ub110\uc5d0\uc11c \uc1fc\ud551\uc744 \uc2dc\uc791\ud558\uace0 \ub2e4\ub978 \ucc44\ub110\uc5d0\uc11c \uacb0\uc81c\ud558\ub354\ub77c\ub3c4 \uc804\uccb4 \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c \ubd88\ud3b8\ud568 \uc5c6\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ucee4\uba38\uc2a4 \ud074\ub77c\uc6b0\ub4dc\ub97c \ub3c4\uc785\ud55c \uace0\uac1d\uc740 \uc8fc\ubb38 \ucc98\ub9ac \ube44\uc6a9\uc774 25% \uc808\uac10\ub418\uace0, \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 29% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-boldit-b\"><b>IT\ub97c \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4<\/b><\/h3>\n<p>\ud300\uc758 \uae30\uc220\uc774\ub098 \uc5ed\ub7c9\uacfc \uad00\uacc4\uc5c6\uc774, \uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \ud1b5\ud569 IT \ub3c4\uad6c\ub294 \uc870\uc9c1 \uc804\uccb4\uac00 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \ub354 \ub611\ub611\ud55c \uc571\uc744 \uac1c\ubc1c\ud558\uba70, \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/platform\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc<\/a>\uc744 \ud65c\uc6a9\ud558\uba74 \uc870\uc9c1 \uc804\ubc18\uc758 \ud300\ub4e4\uc774 \uc790\ub3d9\ud654\ub41c \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ud1b5\ud574 \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0, \ud544\uc694\ud55c \ub9cc\ud07c \ud655\uc7a5\uc131\uacfc \ud22c\uba85\uc131, \ubcf4\uc548\uc131\uc744 \ud5a5\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI \uad00\ub828 \uc5c5\ubb34\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \ucf54\ub529 \uc5c6\uc774\ub3c4, \ud639\uc740 \ub85c\uc6b0\ucf54\ub4dc\u00b7\uc804\ubb38\ucf54\ub4dc \ubc29\uc2dd\uc73c\ub85c\ub3c4 \uc790\uc720\ub86d\uac8c \ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\ud560 \uc218 \uc788\uc5b4 \uc720\uc5f0\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4 \ud50c\ub7ab\ud3fc\uc740 \ub2e4\ub978 \uc2dc\uc2a4\ud15c, \ub370\uc774\ud130 \ub808\uc774\ud06c, <a href=\"https:\/\/www.salesforce.com\/crm\/crm-integration\/\" target=\"_blank\" rel=\"noopener\">\ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\uc640\uc758 \uc5f0\ub3d9\ub3c4 \uac04\ud3b8\ud558\uac8c<\/a>\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\uc5b4, \ub370\uc774\ud130\uac00 \ub9c9\ud798\uc5c6\uc774 \ud750\ub974\uace0 \uc804\ubc18\uc801\uc778 \uc5c5\ubb34 \ud6a8\uc728\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ub3c4\uc785\ud55c \uc870\uc9c1\uc740 \ud3c9\uade0\uc801\uc73c\ub85c IT \uad00\ub828 \ube44\uc6a9\uc774 27% \uc808\uac10\ub418\ub294 \ud6a8\uacfc\ub97c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4<\/b><\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/small-business\/\" target=\"_blank\" rel=\"noopener\">\uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4<\/a>\ub294 \ub9de\ucda4\ud615 \ub3c4\uad6c\ub97c \uac16\ucd98 \ud655\uc7a5 \uac00\ub2a5\ud55c CRM \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4 \uc790\ub3d9\ud654, \uc2e4\uc2dc\uac04 \ubd84\uc11d \ub4f1 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \ud558\ub098\ub85c \ubb36\uc740 <a href=\"https:\/\/www.salesforce.com\/small-business\/starter\/\" target=\"_blank\" rel=\"noopener\">\uc2a4\ud0c0\ud130 \uc2a4\uc704\ud2b8(Starter Suite)<\/a>\ub294 \uc720\uc5f0\uc131\uacfc \uac15\ub825\ud55c \uc790\ub3d9\ud654 \uae30\ub2a5\uc744 \ubc14\ud0d5\uc73c\ub85c \uc911\uc18c\uae30\uc5c5\uc774 \ud575\uc2ec \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \ub610\ud55c \ub2e4\uc591\ud55c \uc11c\ub4dc\ud30c\ud2f0 \uc571\uacfc \ub9e4\ub044\ub7ec\uc6b4 \uc5f0\ub3d9\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uc815\ub82c\ud560 \uc218 \uc788\uc5b4, \uc131\uc7a5\uc744 \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uc5d0 \uac15\ub825\ud55c \uc790\uc0b0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ub418\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc138\uc694<\/b><\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ud1b5\ud574 \uc131\uacf5\uc744 \uc774\ub8ec \uc218\ub9ce\uc740 <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/#!page=1\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uc0ac\ub840<\/a>\uac00 \uc788\uc9c0\ub9cc, \uc774 \uc911 \ud558\ub098\ub97c \uc18c\uac1c\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc778\uc7ac \uc194\ub8e8\uc158 \uae30\uc5c5 \uc911 \ud558\ub098\uc778 <a href=\"https:\/\/www.salesforce.com\/customer-stories\/the-adecco-group\/\" target=\"_blank\" rel=\"noopener\">\uc544\ub370\ucf54 \uadf8\ub8f9(Adecco Group)<\/a>\uc740 \ub9e4\ub144 3\uc5b5 \uac74 \uc774\uc0c1\uc758 \uc785\uc0ac \uc9c0\uc6d0\uc11c\ub97c \ucc98\ub9ac\ud558\uace0, \ub9e4\uc77c 100\ub9cc \uba85 \uc774\uc0c1\uc744 \uc77c\uc790\ub9ac\uc5d0 \uc5f0\uacb0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc9c0\uae08, \ud6c4\ubcf4\uc790 \uc120\ubcc4\uacfc \ucd08\uae30 \uc5f0\ub77d\uc744 \uc790\ub3d9\ud654\ud558\ub294 \u2018\uc5d0\uc774\uc804\ud2b8 \uc911\uc2ec\uc758 \ucc44\uc6a9 \uc2dc\uc2a4\ud15c\u2019\uc744 \uad6c\ucd95\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ub2a5\ud615 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c\uc740 \ucc44\uc6a9 \ub2f4\ub2f9\uc790\uac00 \ub354 \ube60\ub974\uac8c \uc801\ud569\ud55c \uc778\uc7ac\ub97c \ucc3e\uc544\ub0bc \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\uba70, \uce58\uc5f4\ud55c \uc778\uc7ac \uc2dc\uc7a5 \uc18d\uc5d0\uc11c\ub3c4 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc778\uac04\uc801\uc778 \uc811\uadfc\ub3c4 \ub193\uce58\uc9c0 \uc54a\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub370\ucf54 \uadf8\ub8f9\uc758 \uae00\ub85c\ubc8c \uc6b4\uc601 \ubc0f AI \ubd80\ubb38 \uc218\uc11d \ubd80\uc0ac\uc7a5\uc778 Greg Shewmaker\ub294 \u201c\ucde8\uc5c5\uc744 \uc900\ube44\ud558\ub294 \uc2dc\uae30\ub294 \ub204\uad6c\uc5d0\uac8c\ub098 \uac10\uc815\uc801\uc73c\ub85c \uac00\uc7a5 \ud798\ub4e4\uace0 \uc2a4\ud2b8\ub808\uc2a4\uac00 \ub9ce\uc740 \uc2dc\uae30 \uc911 \ud558\ub098\uc796\uc544\uc694. \uc544\ubb34\ub7f0 \uc5f0\ub77d\ub3c4 \ubc1b\uc9c0 \ubabb\ud558\uba74, \uc810\uc810 \uc790\uc2e0\uc758 \uac00\uce58\uc5d0 \uc758\ubb38\uc744 \ud488\uac8c \ub429\ub2c8\ub2e4.\u201d \ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc790\uc728\ud615 \uc5d0\uc774\uc804\ud2b8\ub294 \uc774\ub825\uc11c \ub370\uc774\ud130\ub97c \uc790\ub3d9\uc73c\ub85c \ubd84\uc11d\ud574 \uac00\uc7a5 \uc801\ud569\ud55c \ud6c4\ubcf4\uc790\ub97c \ube60\ub974\uac8c \ucc3e\uc544\ub0b4\uace0, \ud574\ub2f9\ud558\uc9c0 \uc54a\ub294 \uc9c0\uc6d0\uc790\uc5d0\uac8c\ub3c4 \uacb0\uacfc\ub97c \uc54c\ub9ac\uba70 \ub354 \uc801\ud569\ud55c \ub2e4\ub978 \uae30\ud68c\ub97c \uc81c\uc548\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad6c\uc9c1\uc790\uc640\uc758 \uad00\uacc4\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uace0\uac1d\uc0ac\uc5d0\ub294 \ub354 \ub098\uc740 \uc778\uc7ac \ub9e4\uce6d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \u201c\uc6b0\ub9ac\ub294 \ud6c4\ubcf4\uc790\uc640\uc758 \uc77c\ub300\uc77c \uad00\uacc4\uc5d0\uc11c \ubc97\uc5b4\ub098, \uc218\ubc31\ub9cc \uba85\uacfc\ub3c4 \uc5f0\uacb0\ub418\uba74\uc11c\ub3c4 \uc778\uac04\uc801\uc778 \ud130\uce58\ub294 \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d\ub77c\uace0 \uc544\ub370\ucf54 \uadf8\ub8f9 CEO\uc778 Denis Machuel\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub370\ucf54 \uadf8\ub8f9\uc740 <a href=\"https:\/\/www.salesforce.com\/data\/\" target=\"_blank\" rel=\"noopener\">\ub370\uc774\ud130 \ud074\ub77c\uc6b0\ub4dc<\/a>\ub97c \ud1b5\ud574 \uc815\ubcf4\ub97c \ud1b5\ud569\ud558\uace0, 40\uac1c \uc774\uc0c1\uc758 \uc138\uc77c\uc988\ud3ec\uc2a4 \uc778\uc2a4\ud134\uc2a4\ub97c <a href=\"https:\/\/www.mulesoft.com\/?_gl=1*1ho9p23*_gcl_au*NDA1MzY0MDM3LjE3NDQwMTYwMzI.*_ga*MTExODMxOTU0My4xNzI3MzQ0Mjkw*_ga_3VHBZ2DJWP*czE3NTAzOTMwNDgkbzIwNyRnMSR0MTc1MDM5MzIyNyRqNTAkbDAkaDA.&amp;_ga=2.162620156.1947491184.1750215081-1118319543.1727344290\" target=\"_blank\" rel=\"noopener\">\ubbac\uc18c\ud504\ud2b8(Mulesoft)<\/a>\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uc678\ubd80 \uc2dc\uc2a4\ud15c\uacfc \uc5f0\uacb0\ud568\uc73c\ub85c\uc368, \uc804 \uc138\uacc4 \uac01\uc9c0\uc758\ud6c4\ubcf4\uc790\uc640 \uace0\uac1d\uc5d0 \ub300\ud55c \ud1b5\ud569 \ud504\ub85c\ud544\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub300\uaddc\ubaa8 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uace0, \ub354\uc6b1 \uc815\uad50\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub9c8\ub828\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4 AI<\/a>\ub97c \ub3c4\uc785\ud558\uba74\uc11c \uc544\ub370\ucf54 \uadf8\ub8f9\uc740 <a href=\"https:\/\/www.salesforce.com\/sales\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc<\/a>\uc758 \uae30\ub2a5\uc744 \ub354\uc6b1 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ud654 \ud1b5\ud654 \uba54\ubaa8 \uc791\uc131, \ubcf4\uace0\uc11c \uc0dd\uc131, \uc8fc\ubb38 \ub4f1\ub85d \uac19\uc740 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud574 \uc601\uc5c5 \uc5c5\ubb34\uc758 \ud6a8\uc728\uc744 \ub192\uc785\ub2c8\ub2e4. \uc774\ud6c4 <a href=\"https:\/\/www.salesforce.com\/marketing\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc<\/a>\ub294 \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 \uc8fc\ubb38 \uc0dd\uc131 \uacfc\uc815\uc744 \uc774\uc5b4\ubc1b\uc544 \ucc98\ub9ac\ud569\ub2c8\ub2e4. \ub610\ud55c AI\ub294 \ucc44\uc6a9 \ub2f4\ub2f9\uc790\ub4e4\uc774 \ud1b5\ud654 \ub179\ucde8\ub85d\uc774\ub098 \uc774\uba54\uc77c\uc5d0\uc11c \uc9c1\ubb34 \ubc94\uc704, \uae09\uc5ec \ubc94\uc704, \uc790\uaca9 \uc694\uac74 \ub4f1 \ucc44\uc6a9 \uacf5\uace0\uc5d0 \ud544\uc694\ud55c \ud575\uc2ec \uc815\ubcf4\ub97c \ucd94\ucd9c\ud574 <a href=\"https:\/\/www.salesforce.com\/service\/\" target=\"_blank\" rel=\"noopener\">\uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc<\/a>\uc5d0\uc11c \ube60\ub974\uac8c \uc0dd\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub4e4\uc744 \ud568\uaed8 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uc544\ub370\ucf54 \uadf8\ub8f9\uc740 \ucc44\uc6a9\ub960\uacfc \uc8fc\ubb38 \uc811\uc218 \uac74\uc218 \uac19\uc740 \uc8fc\uc694 \uc9c0\ud45c\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uad00\ub9ac\ud558\uace0, \uc778\uc7ac \ub9e4\uce6d\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \uc2e0\uc18d\ud55c \uc870\uce58\ub97c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc218\ud589\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\uc740 \u2018\ubaa8\ub4e0 \uc9c0\uc6d0\uc790\uc5d0\uac8c 1:1 \ub9de\ucda4 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\uace0, \ubaa8\ub450\ub97c \uc704\ud55c \ubbf8\ub798\uc758 \uc77c\uc790\ub9ac\ub97c \ub9cc\ub4e4\uc5b4\uac04\ub2e4\u2019\ub77c\ub294 \uc544\ub370\ucf54 \uadf8\ub8f9\uc758 \ube44\uc804\uacfc\ub3c4 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub9de\ub2ff\uc544 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ubb34\uc5c7\uc73c\ub85c \uac00\uc7a5 \uc798 \uc54c\ub824\uc838 \uc788\uc744\uae4c\uc694?<\/b><\/h3>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ube44\uc988\ub2c8\uc2a4 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud074\ub77c\uc6b0\ub4dc\uc5d0 \uad6c\ucd95\ud55c \ucd5c\ucd08\uc758 \uae30\uc5c5\uc73c\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc0dd\uc131\ud615 AI \ubc0f \ub300\ud654\ud615 AI, \uadf8\ub9ac\uace0 \ud1b5\ud569 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 AI \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 CRM\uc758 \uac00\ub2a5\uc131\uc744 \ud55c \ub2e8\uacc4 \ub354 \ud655\uc7a5\ud574 \ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc744 \ud1b5\ud574 \uae30\uc5c5\uc774 \uace0\uac1d\uacfc \ub354 \uc0c8\ub86d\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ubc29\uc2dd\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ub2e8\uc21c\ud788 \ud6cc\ub96d\ud55c \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294 \uac83\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0, \uc5b8\uc81c\ub098 &#8216;<a href=\"https:\/\/www.salesforce.com\/company\/our-values\/\" target=\"_blank\" rel=\"noopener\">\uac00\uce58<\/a>&#8216;\uc5d0 \uac00\uc7a5 \ud070 \ube44\uc911\uc744 \ub450\uba70, \uaddc\ubaa8\uc5d0 \uc0c1\uad00\uc5c6\uc774 \ubaa8\ub4e0 \uae30\uc5c5\uc774 \uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ud1b5\ud574 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \ud604\uc7ac \uc778\ub958\uac00 \uc9c1\uba74\ud55c \uae30\ud6c4 \uc704\uae30, \uc2e0\ub8b0 \uc704\uae30, \ubd88\ud3c9\ub4f1 \ubb38\uc81c\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \ud560 \uc218 \uc788\ub294 \uc77c\uc744 \uafb8\uc900\ud788 \uc2e4\ucc9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 1999\ub144 \uc124\ub9bd \uc774\ud6c4, \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 <a href=\"https:\/\/www.salesforce.com\/company\/sustainability\/\" target=\"_blank\" rel=\"noopener\">\uc804 \uc138\uacc4 \ud658\uacbd \ubcf4\ud638<\/a>\ub97c \ud575\uc2ec \uac00\uce58\ub85c \uc0bc\uc544 \ud65c\ub3d9\ud574 \uc654\uc73c\uba70, \ud0c4\uc18c \ubc30\ucd9c \uc800\uac10\uc744 \uc704\ud55c &#8216;<a href=\"https:\/\/www.salesforce.com\/net-zero\/\" target=\"_blank\" rel=\"noopener\">\ub137 \uc81c\ub85c \ud074\ub77c\uc6b0\ub4dc(Net Zero Cloud)<\/a>&#8216;\ub97c \ucd9c\uc2dc\ud558\uace0, \uc804 \uc138\uacc4 \uc0b0\ub9bc \uc7ac\uc0dd\uc744 \uc704\ud55c &#8216;<a href=\"https:\/\/www.1t.org\/\" target=\"_blank\" rel=\"noopener\">1\uc870 \uadf8\ub8e8 \ub098\ubb34 \uc2ec\uae30<\/a>&#8216; \ucea0\ud398\uc778\ub3c4\uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae30\uc5c5\uc740 \ub2e4\uc591\uc131\uc744 \uc874\uc911\ud558\uace0 \ud3ec\uc6a9\uc131\uc744 \uad50\uc721\ud568\uc73c\ub85c\uc368, \ubaa8\ub4e0 \uc9c1\uc6d0\uc774 \ud658\uc601\ubc1b\ub294 \ud658\uacbd\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uc774\ub7ec\ud55c \uac00\uce58\ub97c \uc2e4\ucc9c\ud558\uae30 \uc704\ud574 \u2018Trailhead\u2019\ub77c\ub294 \uc628\ub77c\uc778 \ud559\uc2b5 \ud50c\ub7ab\ud3fc\uc5d0 <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/equality-fundamentals?_ga=2.233926494.1947491184.1750215081-1118319543.1727344290\" target=\"_blank\" rel=\"noopener\">\ud3c9\ub4f1\uc758 \uae30\ubcf8 \ubaa8\ub4c8<\/a>\uc744 \ub9c8\ub828\ud574 \ub204\uad6c\ub098 \uad00\ub828 \ub0b4\uc6a9\uc744 \ud559\uc2b5\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, <a href=\"https:\/\/trailhead.salesforce.com\/users\/czhang\/trailmixes\/building-ethical-and-inclusive-products?_ga=2.233926494.1947491184.1750215081-1118319543.1727344290\" target=\"_blank\" rel=\"noopener\">\uc724\ub9ac\uc801\uc774\uace0 \ud3ec\uc6a9\uc801\uc778 \uc81c\ud488<\/a>\uc744 \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uad50\uc721\ub3c4 \uc81c\uacf5\ud558\ub294\ub370, \uc774\ub294 \uc758\ub3c4\ub97c \uac00\uc9c0\uace0 \uae30\uc220\uc744 \uac1c\ubc1c\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc758 \uc77c\ud658\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc6b8\ub7ec \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \u2018<a href=\"https:\/\/www.salesforce.com\/company\/pledge\/\" target=\"_blank\" rel=\"noopener\">1-1-1 \uc790\uc120 \ubaa8\ub378<\/a>\u2019\uc744 \ubc14\ud0d5\uc73c\ub85c \uc9c0\uae08\uae4c\uc9c0 2\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec \uc774\uc0c1\uc758 \uae30\ubd80\uae08, 910\ub9cc \uc2dc\uac04 \uc774\uc0c1\uc758 \uc790\uc6d0\ubd09\uc0ac \uc2dc\uac04\uc744 \uae30\ubd80\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 5\ub9cc 9\ucc9c \uac1c \uc774\uc0c1\uc758 \ube44\uc601\ub9ac \ubc0f \uad50\uc721 \uae30\uad00\uc5d0 \uc81c\ud488\uc744 \uc81c\uacf5\ud574 \uc654\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/company\/philanthropy\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4\uc758 \uc0ac\ud68c\uacf5\ud5cc \ud65c\ub3d9\uc5d0 \ub300\ud55c \ub354 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uacf5\uc2dd \uc790\ub8cc\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/a><\/p>\n<h3 id=\"b-stylefont-weight-bold-b\"><b>\uace0\uac1d \uc131\uacf5\uc744 \uc774\ub044\ub294 \uc5d0\uc774\uc804\ud2b8 \ud611\uc5c5<\/b><\/h3>\n<p>\uc774\uc81c \uc138\uc77c\uc988\ud3ec\uc2a4\uac00 \ub2e4\uc591\ud55c \uaddc\ubaa8\uc640 \uc5c5\uc885\uc758 \uae30\uc5c5\uc744 \uc704\ud55c CRM \uae30\ubc18 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uc810\uc744 \uc774\ud574\ud558\uc168\uc744 \uac81\ub2c8\ub2e4. \uc138\uacc4 1\uc704 AI CRM\uc778 \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uace0\uac1d \uc815\ubcf4\ub97c \uc800\uc7a5\ud558\uace0, \ucd94\uc801\ud558\uace0, \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \uc911\uc559\ud654\ub41c \ud658\uacbd\uc744 \uac01 \ud300\uc5d0 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4\ub97c \ub354\ud558\uba74, \uc790\uc728\ud615 AI \uc5d0\uc774\uc804\ud2b8\ub97c \ud1b5\ud574 AI\uc758 \uc774\uc810\uc744 \uc870\uc9c1 \uc804\ubc18\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\uace0, \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\uc788\ub294 \uc7a5\uae30 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub798 \ub9ac\uc18c\uc2a4\ub97c \ud1b5\ud574 \uc0ac\ub78c\uacfc \uc5d0\uc774\uc804\ud2b8\uac00 \ud568\uaed8 \ub9cc\ub4dc\ub294 \uc131\uacf5\uacfc \uc131\uc7a5\uc744 \uc9c1\uc811 \uacbd\ud5d8\ud574\ubcf4\uc138\uc694.<\/p>\n<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-customer-360?_ga=2.196112236.1947491184.1750215081-1118319543.1727344290\" target=\"_blank\" rel=\"noopener\">Salesforce 101<\/a> &#8211; \uc138\uc77c\uc988\ud3ec\uc2a4\ub97c \ud1b5\ud574 \uace0\uac1d\uacfc \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/agentforce-agents-quick-look\/discover-agentforce-agents?_ga=2.196112236.1947491184.1750215081-1118319543.1727344290\" target=\"_blank\" rel=\"noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \uc54c\uc544\ubcf4\uae30<\/a> &#8211; \uc790\uc728\ud615 \uc5d0\uc774\uc804\ud2b8\uac00 \uc5b4\ub5bb\uac8c \uc5c5\ubb34 \ud6a8\uc728\uc744 \ub192\uc774\uace0 \uc2e4\uc9c8\uc801\uc778 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud574 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