{"id":908,"date":"2020-12-21T20:32:00","date_gmt":"2025-11-12T20:32:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=908"},"modified":"2025-11-27T08:16:50","modified_gmt":"2025-11-26T23:16:50","slug":"nurturing-loyal-customer","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/nurturing-loyal-customer\/","title":{"rendered":"LTV \ud5a5\uc0c1\uc5d0 \uacf5\ud5cc\ud558\ub294 \ucda9\uc131\uace0\uac1d \uc721\uc131\ubc95"},"content":{"rendered":"

\uc790\uc0ac \uc81c\ud488 \uc11c\ube44\uc2a4\ub97c \uc560\uc6a9\ud558\ub294 \uc7ac\uad6c\ub9e4 \uace0\uac1d\uc740 \uae30\uc5c5\uc5d0 \uc788\uc5b4 \uc6b0\ub7c9 \uace0\uac1d\uc785\ub2c8\ub2e4. \uadf8\uc911\uc5d0\uc11c\ub3c4 \ucda9\uc131\uace0\uac1d\uc774\ub77c \ubd88\ub9ac\ub294 \uace0\uac1d\uc740 LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\ub97c \ub192\uc774\uace0 \uc548\uc815\uc801\uc778 \ub9e4\ucd9c\uc5d0 \uacf5\ud5cc\ud569\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74 \uc774\ub7ec\ud55c \uace0\uac1d\uc744 \uc721\uc131\ud558\uae30 \uc704\ud574\uc11c \uc5b4\ub5bb\uac8c \ud558\uba74 \uc88b\uc744\uc9c0 \uc774 \uae00\uc5d0\uc11c\ub294 \ucda9\uc131\uace0\uac1d\uc774 \uae30\uc5c5\uc5d0 \uac00\uc838\ub2e4\uc8fc\ub294 \uac00\uce58\uc640 \ucda9\uc131\uace0\uac1d\uc744 \ub298\ub9ac\ub294 \ubc29\ubc95\uc5d0 \uad00\ud574 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa9\ucc28<\/h1>\n

\ucda9\uc131\uace0\uac1d\uc774\ub780?<\/a><\/p>\n

\ucda9\uc131\uace0\uac1d\uc5d0 \ub300\ud55c \uc8fc\uc758\uc0ac\ud56d<\/a><\/p>\n

\ucda9\uc131\uace0\uac1d\uc744 \uc721\uc131\ud558\uae30 \uc704\ud574\uc11c\ub294?<\/a><\/p>\n

\ucda9\uc131\uace0\uac1d\uc758 \uc721\uc131\u30fb\ud655\ub300\uac00 \uc548\uc815\ud654\uc758 \uc5f4\uc1e0<\/a><\/p>\n

\ucda9\uc131\uace0\uac1d\uc774\ub780?<\/h2>\n

\ucda9\uc131\uace0\uac1d\uc774\ub780 \uc790\uc0ac \ud639\uc740 \uc790\uc0ac \ube0c\ub79c\ub4dc, \uc81c\ud488\u30fb\uc11c\ube44\uc2a4\uc5d0 \ub192\uc740 \uc2e0\ub8b0\uac10\uacfc \uc560\ucc29\uc744 \uac16\uace0 \ub9e4\ucd9c\uc5d0 \uacf5\ud5cc\ud558\ub294 \uace0\uac1d\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ub9ce\uc740 \uae30\uc5c5\uc5d0 \ucda9\uc131\uace0\uac1d\uc758 \uc911\uc694\uc131\uc740 \ud574\uac00 \uc9c0\ub0a0\uc218\ub85d \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucda9\uc131\uace0\uac1d\uc758 \uc815\uc758<\/h3>\n

\ucda9\uc131\uace0\uac1d\uc5d0\ub294 \uba85\ud655\ud55c \uc815\uc758\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc77c\ubc18\uc801\uc778 \uc774\ubbf8\uc9c0\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc870\uac74\uc744 \ucda9\uc871\uc2dc\ud0a8\ub2e4\uba74 \ucda9\uc131\uace0\uac1d\uc774\ub77c \ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

<\ucda9\uc131\uace0\uac1d\uc758 \uc774\ubbf8\uc9c0><\/b><\/p>\n

(1) \uc790\uc0ac \uc81c\ud488 \ud639\uc740 \uc11c\ube44\uc2a4\ub97c \ubc18\ubcf5\ud558\uc5ec \uad6c\uc785\u30fb\uc774\uc6a9<\/p>\n

(2) \uacbd\uc7c1\uc0ac\ub85c \uc774\ud0c8\ud558\uc9c0 \uc54a\uc74c<\/p>\n

(3) \uc8fc\ubcc0 \uc9c0\uc778\uc5d0\uac8c \uc790\uc0ac \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \ucd94\ucc9c<\/p>\n

\uc989, \uae30\uc5c5\uc774 \ubcf4\ub294 \ucda9\uc131\uace0\uac1d\uc774\ub780 \u300c\ub85c\uc5f4\ud2f0(Loyalty)\uc640 LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\uac00 \ubaa8\ub450 \ub192\uc740 \uc218\uc900\uc758 \uace0\uac1d\u300d\uc774\ub77c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucda9\uc131\uace0\uac1d\uc774 \uac00\uc838\ub2e4\uc8fc\ub294 \uac00\uce58<\/h3>\n

\uc2a4\ub9c8\ud2b8\ud3f0\uc758 \ubcf4\uae09\uacfc \ud1b5\uc2e0 \ud658\uacbd\uc758 \ubc1c\ub2ec\ub85c \uc0ac\ub78c\uc740 \ubc29\ub300\ud55c \uc815\ubcf4\ub97c \ube60\ub978 \uc2dc\uac04 \ub0b4\uc5d0 \uc190\uc5d0 \ub123\uc744 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \ube44\uc988\ub2c8\uc2a4\uc758 \uace0\uc18d\ud654\uac00 \uc9c4\ud589\ub418\uc5b4 \ud788\ud2b8 \uc0c1\ud488\uc774 \ub4f1\uc7a5\ud558\uba74 \ube44\uc2b7\ud55c \uc81c\ud488\uc774 \ube60\ub974\uac8c \ub098\ud0c0\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub354\uc6b1\uc774 \uc800\ucd9c\uc0b0\uacfc \uc778\uad6c \uac10\uc18c\ub85c \uc778\ud55c \uc2dc\uc7a5\uc758 \ucd95\uc18c\ub85c \uc778\ud574 \uc5c5\uacc4 \ub300\ubd80\ubd84\uc5d0\uc11c \uce58\uc5f4\ud55c \uacbd\uc7c1\uc744 \ud560 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \ucda9\uc131\uace0\uac1d\uc740 \uae30\uc5c5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc874\uc7ac\uc785\ub2c8\ub2e4. \ucda9\uc131\uace0\uac1d\uc740 \uc815\uae30\uc801\uc778 \uad6c\ub9e4\ub97c \uacc4\uc18d\ud558\uace0 \ub3c4\uc911\uc5d0 \uc774\ud0c8\ud558\ub294 \uacbd\uc6b0\uac00 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\ub85c\ubd80\ud130 \uc5bb\uc744 \uc218 \uc788\ub294 \uc774\uc775\uc740 \uae30\uc5c5\uc5d0 \uc788\uc5b4 \uc548\uc815\uc801\uc778 \uc218\uc775\uc6d0 \uadf8 \uc790\uccb4\uc785\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc73c\ub85c \uad6c\ub9e4\ub97c \uc9c0\uc18d\ud574 \uc900\ub2e4\uba74 \uc774\uc775\uc774 \ucee4\uc9d1\ub2c8\ub2e4. \ub610\ud55c, \uce5c\uad6c\ub098 \ub3d9\ub8cc \ub4f1 \uc8fc\uc704\uc5d0 \ud30c\uae09\ud6a8\uacfc\ub3c4 \uae30\ub300\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ucda9\uc131\uace0\uac1d\uc774 \uc18c\ud640\ud788 \ud560 \uc218 \uc5c6\ub294 \uace0\uac1d\uce35\uc774\ub77c\ub294 \uac83\uc740 \ubd80\uc778\ud560 \uc218 \uc5c6\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4.<\/p>\n

\ub54c\ubb38\uc5d0, \ub9ce\uc740 \uae30\uc5c5\uc774 \ucda9\uc131\uace0\uac1d\uc744 \uc721\uc131\ud558\uace0 \uc720\uc9c0\ud558\ub294 \uac83\uc744 \uc911\uc694\ud55c \uacfc\uc81c\ub85c \uc124\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucda9\uc131\uace0\uac1d\uc5d0 \ub300\ud55c \uc8fc\uc758\uc0ac\ud56d<\/h2>\n

\uae30\uc5c5\uc5d0 \uc788\uc5b4 \uace0\ub9c8\uc6b4 \uc874\uc7ac\ub85c \ubcf4\uc774\ub294 \ucda9\uc131\uace0\uac1d\uc774\uc9c0\ub9cc \uc2e4\uc81c\ub85c \ud45c\uba74\uc801\uc778 \uc218\uce58\ub9cc\uc744 \ucad3\uc544\uc11c\ub294 \uadf8 \ubcf8\uc9c8\uc744 \ud30c\uc545\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0ac\uc5d0 \uc788\uc5b4 \u300c\ud2b9\ubcc4\ud55c \uc874\uc7ac\u300d\ub77c\uace0 \uc5ec\uacbc\ub358 \uace0\uac1d\uc774 \uc804\ud600 \ub2e4\ub978 \ubaa8\uc2b5\uc744 \uac00\uc9c0\uace0 \uc788\uc5c8\ub358 \uacbd\uc6b0\ub3c4 \uc2e4\uc81c\ub85c \uc885\uc885 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uac83\uc740 \uc5b4\ub5a4 \uacbd\uc6b0\uc778\uc9c0 \uc124\uba85\ud574\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc6b0\ub7c9\uace0\uac1d\uc744 \ubc18\ub4dc\uc2dc \ucda9\uc131\uace0\uac1d\uc774\ub77c \ud560 \uc218 \uc5c6\ub2e4.<\/h3>\n

\uc77c\ubc18\uc801\uc73c\ub85c \uae30\uc5c5\uc5d0 \uc6b0\ub7c9\uace0\uac1d\uc740 \uc7ac\uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4.<\/p>\n

\uc790\uc0ac \uc81c\ud488\uc744 \ubc18\ubcf5\ud574 \uad6c\uc785\ud558\ub294 \uc18c\uc704 \uc790\uc0ac \uc11c\ube44\uc2a4\ub97c \uc624\ub798 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uc7ac\uad6c\ub9e4\uc790\ub4e4\uc758 \uc218\uc775\uc740 \uc548\uc815\uc801\uc774\uace0, LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\ub3c4 \ub192\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubcf4\uc774\uba74\uc11c \ub85c\uc5f4\ud2f0\uac00 \ub0ae\uc744 \uc218\uac00 \uc788\ub294\ub370 \uadf8\uac83\uc740 \uc8fc\ub85c \uc544\ub798\uc640 \uac19\uc740 \ud328\ud134\uc5d0 \ud574\ub2f9\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n

<\uad6c\ub9e4 \ud589\ub3d9\uacfc \ub85c\uc5f4\ud2f0\uac00 \ubc18\ube44\ub840\ud558\ub294 \ucf00\uc774\uc2a4><\/b><\/p>\n

(1) \uc7a5\uae30 \uacc4\uc57d\uc73c\ub85c \ud574\uc57d\uc744 \ud558\uace0 \uc2f6\uc5b4\ub3c4 \ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0<\/p>\n

(2) \ud574\uc57d \uc218\uc18d\uc774 \ubc88\uac70\ub85c\uc6cc \uadc0\ucc2e\uc544\uc838 \ud574\uc57d\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0<\/p>\n

(3) \ubd88\ub9cc\uc740 \uc788\uc9c0\ub9cc \ub300\ub9ac \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \uc5c6\uc5b4 \uc5b4\uca54 \uc218 \uc5c6\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0<\/p>\n

\uc55e\uc11c \uc5b8\uae09\ud55c (1), (2) \ucf00\uc774\uc2a4\ub294 \uc9c0\uc18d\uc801\uc778 \uad6c\ub9e4 \ubc0f \uc774\uc6a9 \uacc4\uc57d\uc778 \uacbd\uc6b0\uc785\ub2c8\ub2e4. (1)\uc740 \uacc4\uc57d\uae30\uac04\uc774 \uae38\uace0 \uae30\uac04 \ub0b4\uc758 \ud574\uc57d\uc5d0 \uc704\uc57d\uae08\uc774 \ubc1c\uc0dd\ud558\ub294 \ub4f1\uc758 \uc0ac\ub840\ub3c4 \ud574\ub2f9\ub429\ub2c8\ub2e4. (2)\ub294 \u300c\uacc4\uc57d\uc740 \uc778\ud130\ub137\uc73c\ub85c 5\ubd84, \ud574\uc57d\uc740 \ub9e4\uc7a5\uc5d0\uc11c\u300d\uc640 \uac19\uc740 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc9c0\uc18d \uad6c\ub9e4 \uc0c1\ud0dc\uc774\uc9c0\ub9cc, \ub85c\uc5f4\ud2f0\ub294 \uc810\uc810 \ub0b4\ub824\uac00\uac8c \ub429\ub2c8\ub2e4. (3)\uc740 \uc801\uc808\ud788 \ub300\uccb4 \uac00\ub2a5\ud55c \uacbd\uc7c1 \uc81c\ud488\uc774 \ub4f1\uc7a5\ud558\uba74 \uc21c\uc2dd\uac04\uc5d0 \uc790\uc0ac\ub97c \uc774\ud0c8\ud560 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\ub840\ub85c \ubbf8\ub8e8\uc5b4\ubcf4\uc544 \uc9c0\uc18d\ub960\uacfc LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\uac00 \ud568\uaed8 \ub192\uc740 \uc6b0\ub7c9\uace0\uac1d\uc774 \ubc18\ub4dc\uc2dc \ucda9\uc131\uace0\uac1d\uc774\ub77c \ud560 \uc218 \uc5c6\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud574 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n

\ud45c\uba74 \uc0c1 \ub85c\uc5f4\ud2f0\uc5d0 \ud604\ud639\ub418\uc9c0 \uc54a\uae30<\/h3>\n

\uc55e\uc11c \uc124\uba85\ud55c \ud45c\uba74\uc801\uc73c\ub85c\ub9cc \ucda9\uc131\uace0\uac1d\uc73c\ub85c \ubcf4\uc774\ub294 \uace0\uac1d\uc758 \uc608\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774 \uadf8 \uc2e4\uccb4\ub294 \u300c\uc5b4\uca54 \uc218 \uc5c6\uc774 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uace0\uac1d\u300d\uc785\ub2c8\ub2e4. \uadf8 \uc6d0\uc778\uc744 \ub9cc\ub4dc\ub294 \uac83\uc740 \uae30\uc5c5\uc774\uc9c0\ub9cc \uc774\ub7ec\ud55c \u300c\ubd88\uc548\uc815\ud55c \uc218\uc775\u300d \uc740 \ub85c\uc5f4\ud2f0\uc758 \ud5a5\uc0c1\uc744 \ub3d9\ubc18\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c\ub294 \ub9c8\uc774\ub108\uc2a4\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ubcf4\ub2e4 \uacbd\uc7c1\ub825 \uc788\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \ub4f1\uc7a5\ud55c\ub2e4\uba74 \uace0\uac1d\uc758 \ub300\uaddc\ubaa8 \uc774\ud0c8\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9e4\ucd9c\uacfc \uc774\uc775\uc744 \ucd94\uad6c\ud558\ub294 \uac83\uc740 \uc601\ub9ac \uc870\uc9c1\uc73c\ub85c \ub2f9\uc5f0\ud55c \uc77c\uc774\uc9c0\ub9cc \uace0\uac1d\uc774 \uc815\ub9d0\ub85c \ub9cc\uc871\ud558\uace0 \uc788\ub294\uac00\ub97c \uad6c\uccb4\ud654\ud558\uace0 \ub354 \ub098\uc544\uac00 \ud5a5\uc0c1\uc744 \ub3c4\ubaa8\ud558\ub294 \uac83\uc744 \uac8c\uc744\ub9ac\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \ud589\ub3d9\uc758 \ucd95\uc801\uc73c\ub85c \uc2e4\uc81c\ub85c \ub85c\uc5f4\ud2f0\uac00 \ub192\uc740 \uace0\uac1d\uc744 \uc721\uc131\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\ucda9\uc131\uace0\uac1d\uc744 \uc721\uc131\ud558\uae30 \uc704\ud574\uc11c\ub294?<\/h2>\n

\uadf8\ub807\ub2e4\uba74, \ucda9\uc131\uace0\uac1d\uc744 \uc721\uc131\ud558\uae30 \uc704\ud55c \uba87 \uac00\uc9c0 \ubc29\ubc95\uc744 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucda9\uc131\uace0\uac1d\uc744 LTV\uc640 NPS\ub85c \ubd84\ub958\ud558\uae30<\/h3>\n

\ucda9\uc131\uace0\uac1d\uc744 \uc721\uc131\ud558\uae30 \uc704\ud55c \uadf8 \uccab \ubc88\uc9f8 \uac78\uc74c\uc740 \uace0\uac1d\uc758 \ubd84\ub958\uc785\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \ucda9\uc131\uace0\uac1d\uc774\ub77c \ubd88\ub9ac\ub294 \uac83\uc740 \u300cLTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\uac00 \ub192\uc740 \uace0\uac1d\u300d\uc774\uc9c0\ub9cc, \uc55e\uc11c \uc5b8\uae09\ud55c \ub0b4\uc6a9\uc744 \ubcf4\uba74 \uc774\ub7ec\ud55c \ucda9\uc131\uace0\uac1d\uc744 \ucda9\uc131\ub3c4\uc758 \uc815\ub3c4\uc5d0 \ub530\ub77c \ubd84\ub958\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucda9\uc131\ub3c4\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 \u300cNPS (\uc778\ud130\ub137\u30fb\ud504\ub85c\ubaa8\ud130\u30fb\uc2a4\ucf54\uc5b4)\u300d\ub97c \ud65c\uc6a9\ud558\uba74 \uc88b\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uc790\uc0ac \uc81c\ud488\uc744 \u300c\uce5c\uad6c\ub098 \ub3d9\ub8cc\uc5d0\uac8c \ucd94\ucc9c\ud569\ub2c8\uae4c?\u300d \uc640 \uac19\uc740 \uc9c8\ubb38\uc5d0 \ucd5c\uc800 0\uc810\uc5d0\uc11c \ucd5c\uace0 10\uc810\uae4c\uc9c0 \uace0\uac1d\uc5d0\uac8c \ud3c9\uac00\ud558\ub3c4\ub85d \ud558\uc5ec 9\uc810, 10\uc810\uc758 \ud3c9\uac00\ub97c \ud55c \uace0\uac1d\uc744 \u300c\ucd94\ucc9c\uc790\u300d\ub85c \uac00\uc7a5 \ub192\uc740 \ub85c\uc5f4\ud2f0\ub97c \uc9c0\ub2cc \uace0\uac1d\uc73c\ub85c \ubd84\ub958\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \ubc29\ubc95\uc744 \ud1b5\ud574 \u300c\uc9c4\uc2e4\ub41c \ucda9\uc131\uace0\uac1d\u300d \uc774 \uc5b4\ub514 \uc788\ub294\uc9c0 \uba85\ud655\ud788 \ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uad6c\ub9e4\ub7c9\uc740 \uc801\uc9c0\ub9cc \ucda9\uc131\ub3c4\uac00 \ub192\uc740 \u300c\uc7a0\uc7ac\uc801 \ucda9\uc131\uace0\uac1d\u300d\uc758 \uc874\uc7ac\ub3c4 \uba85\ud655\ud788 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uace0\uac1d\uce35\uc744, \ucd5c\uc6b0\uc120\uc73c\ub85c \ucda9\uc131\uace0\uac1d\uc73c\ub85c \uc721\uc131\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\"LTV<\/p>\n

\uac01 \ubd80\uc11c\uc5d0\uc11c\uc758 \ub300\uc751\ucc45\uc744 \uc0dd\uac01\ud558\uae30<\/h3>\n

\ubd84\ub958 \ud55c \uace0\uac1d\uce35\uc5d0\uc11c \ub85c\uc5f4\ud2f0\uac00 \ub0ae\uc740 \uce35\uc5d0\ub294 \uc5b4\ub5a4 \ub300\uc751\uc744 \ud560\uc9c0 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\uac83\uc740 \uace0\uac1d\uacfc \ubc00\uc811\ud55c \uc138\uc77c\uc988\ud300\uc774\ub098 \ub9c8\ucf00\ud305\ud300\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc804 \ubd80\uc11c\uac00 \uac01\uac01 \uac00\ub2a5\uc131\uc744 \uc0dd\uac01\ud558\uace0 \ube0c\ub808\uc778\uc2a4\ud1a0\ubc0d\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \u300c\uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \ubd80\uc871\ud568\uc740 \uc5c6\ub294\uc9c0\u300d, \u300c\ub2c8\uc988\uc5d0 \ubd80\ud569\ud558\uc9c0 \uc54a\ub294 \uba74\uc740 \uc5c6\ub294\uac00\u300d, \u300c\uc720\uc800 \uc11c\ud3ec\ud2b8\uc5d0 \ubd80\uc871\ud568\uc740 \uc5c6\ub294\uac00\u300d, \u300c\uac00\uaca9 \uc124\uc815\uc774 \ud0c0\ub2f9\ud55c\uac00\u300d, \ub4f1 \ud3ed\ub113\uc740 \ubc94\uc704\uc5d0\uc11c \u300c\uc65c NPS(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\uac00 \ub0ae\uc740\uac00\u300d\ub97c \uac80\ud1a0\ud558\uace0 \ubd80\uc11c\ub97c \ub118\uc5b4 \uc804\uc0ac\uc801\uc778 \uac1c\uc120\ucc45\uc744 \uac15\uad6c\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

CRM\uc744 \ud1b5\ud574 \ucc38\uc5ec \uc99d\ub300\uc2dc\ud0a4\uae30<\/h3>\n

\uace0\uac1d \ub85c\uc5f4\ud2f0\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \uac01 \ubd80\uc11c\uc5d0\uc11c \ub2e4\uc591\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc0dd\uac01\ud574 \ub0bc \uc218 \uc788\uc9c0\ub9cc \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 CRM(\uace0\uac1d\uad00\uacc4\uad00\ub9ac)\uc758 \ud65c\uc6a9\uc785\ub2c8\ub2e4. \uace0\uac1d\uad00\uacc4\uad00\ub9ac\ub97c \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc758 \uc18d\uc131 \ubc0f \uacfc\uac70 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ubd84\uc11d\ud558\uace0 \ud55c \uba85 \ud55c \uba85 \ub9e4\uce6d\ud558\uc5ec \ub300\uc751\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7f0 \ud65c\ub3d9\uc774 \uace0\uac1d \ucc38\uc5ec\ub97c \ub192\uc774\uace0 \uace0\uac1d \ub85c\uc5f4\ud2f0 \ud5a5\uc0c1\uc73c\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/p>\n

\ub2e8, \uc5ec\uae30\uc11c \uc8fc\uc758\ud560 \uac83\uc740 \uace0\uac1d\uc774 \uc790\uc0ac \uc81c\ud488\uc744 \uad6c\uc785\ud588\ub2e4, \ud639\uc740 \uad6c\uc785\ud558\uc9c0 \uc54a\uc558\ub2e4\ub294 \u300c\ud589\ub3d9 \uc774\ub825\u300d\uc744 \ucad3\uae30\ub9cc \ud574\uc11c\ub294 \ubd88\ucda9\ubd84\ud569\ub2c8\ub2e4. \ucc38\uc5ec\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c \u300c\uc65c \uadf8 \ud589\ub3d9\uc5d0 \uc774\ub974\ub800\ub294\uac00\u300d\ub97c \ubd84\uc11d\ud558\uc5ec \uadf8 \uc6d0\uc778\uc744 \uac1c\uc120\ud558\uc9c0 \uc54a\uc73c\uba74 \uc548 \ub429\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud558\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc5d0 \ub300\ud55c \ub192\uc740 \uc774\ud574\uc640 \ud568\uaed8 \uace0\uac1d\uc758 \uc2ec\ub9ac\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc570\ubc30\uc11c\ub354 \ub9c8\ucf00\ud305\uc744 \ud65c\uc6a9\ud558\uae30<\/h3>\n

\u300c\uc570\ubc30\uc11c\ub354 \ub9c8\ucf00\ud305\u300d\uc774\ub780 \uc678\ubd80 \uc778\uc0ac\ub97c \ub3d9\uc6d0\ud558\uc5ec \uae30\uc5c5\uc744 \ud64d\ubcf4\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uac00\uae4c\uc6b4 \uc9c0\uc778\uc758 \u300c\ucd94\ucc9c \uc815\ubcf4\u300d\ub294 \uc2e0\ub8b0\ub3c4\uac00 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc810\uc5d0\uc11c \uc790\uc0ac \uc81c\ud488\uc758 \uac15\ub82c\ud55c \ud32c\uc744 \ud65c\uc6a9\ud558\ub294 \u300c\uc570\ubc30\uc11c\ub354 \ub9c8\ucf00\ud305\u300d \uc740 \ucda9\uc131\uace0\uac1d \uc721\uc131\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n

\uc800\uba85\uc778\uc744 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub85c \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0 \uc601\ud5a5\ub825\uc740 \ud06c\uc9c0\ub9cc \uad11\uace0\ub77c\ub294 \uc778\uc0c1\uc744 \uc8fc\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \ub54c\ubb38\uc5d0, \uc77c\ubc18\uc778 \uc570\ubc30\uc11c\ub354\ub77c\uba74 \ubcf8\uc778\uc744 \ud22c\uc601\uc2dc\ud0a4\uae30 \uc6a9\uc774\ud574 \uc785\uc18c\ubb38\uc73c\ub85c \ud655\uc0b0\ub428\uacfc \ub3d9\uc2dc\uc5d0 \uac01\uc885 \ud65c\ub3d9\uc5d0\uc11c\ub3c4 \uc801\uadf9\uc801\uc778 \ucc38\uc5ec\ub97c \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucee4\ubba4\ub2c8\ud2f0 \ub9c8\ucf00\ud305\uc744 \uc804\uac1c\ud558\uae30<\/h3>\n

\uae30\uc5c5\uc774 \uc8fc\uccb4\uac00 \ub418\uc5b4 \uc790\uc0ac \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\ub294 \uace0\uac1d\uc744 \ubaa8\uc544 \ucee4\ubba4\ub2c8\ud2f0\ub97c \ud615\uc131\ud558\uace0, \uadf8 \ucee4\ubba4\ub2c8\ud2f0\ub97c \ud1b5\ud574 \uace0\uac1d\uce35\uc744 \ub113\ud600\uac00\ub294 \ub9c8\ucf00\ud305 \ubc29\ubc95\ub3c4 \ucda9\uc131\uace0\uac1d \uc721\uc131\uc5d0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \ucee4\ubba4\ub2c8\ud2f0\ub294 \uc55e\uc11c \uc5b8\uae09\ud55c \uc570\ubc30\uc11c\ub354\u300c\ub9c8\ucf00\ud305\uc804\ub7b5\u300d\uc758 \uc9d1\ud569\uccb4\ub77c\uace0 \ud560 \uc218 \uc788\uace0, \uc774\ub97c \ud1b5\ud574 \uc81c\ud488\uc5d0 \uad00\ud55c \ub2e4\uc591\ud55c \uad00\uc2ec \ubc0f \uc815\ubcf4\uac00 \uad50\ub958\ud558\uba70 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub7f0 \uc6c0\uc9c1\uc784 \uc18d\uc5d0\uc11c \ud32c\uc774 \uc99d\uac00\ud558\uba70 \uc81c\ud488\uc5d0 \ub300\ud55c \ud3c9\uac00 \ubc0f \uc758\uacac\uc774 \ubc1c\uc0dd\ud558\uc5ec \ub354\uc6b1 \uc6b0\uc218\ud55c \uc81c\ud488\uc774 \ud0c4\uc0dd\ud560 \uc218 \uc788\ub294 \uacc4\uae30\uac00 \ub429\ub2c8\ub2e4.<\/p>\n

\ud32c\uc774 \ud32c\uc744 \ubd88\ub7ec \ucee4\ubba4\ub2c8\ud2f0\ub97c \ud655\ub300\ud558\uace0 \uadf8 \uc548\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ucda9\uc131\uace0\uac1d\uc774 \uc721\uc131\ub418\uba70 \ub354 \ub098\uc544\uac00 \uae30\uc5c5\uc740 \ud53c\ub4dc\ubc31\ub3c4 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0 \uc5c6\uc5c8\ub358 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc778 \ucee4\ubba4\ub2c8\ud2f0 \ub9c8\ucf00\ud305\uc774 \uc8fc\ubaa9\ubc1b\uae30 \uc2dc\uc791\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucda9\uc131\uace0\uac1d\uc758 \uc721\uc131 \u30fb \ud655\ub300\uac00 \uc548\uc815\ud654\uc758 \uc5f4\uc1e0<\/h2>\n

\ubcf8\uc778\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc8fc\ubcc0\uc5d0 \ud30c\uae09\ud6a8\uacfc\ub3c4 \uae30\ub300\ud560 \uc218 \uc788\ub294 \ucda9\uc131\uace0\uac1d\uc740 \uae30\uc5c5\uc5d0 \uc788\uc5b4 \ub4e0\ub4e0\ud55c \uc874\uc7ac\uc785\ub2c8\ub2e4. \uadf8 \ucda9\uc131\uace0\uac1d \uc721\uc131\uc758 \ube44\uacb0\uc740 \uac04\ub2e8\ud558\uc9c0 \uc54a\uc9c0\ub9cc \uc721\uc131 \ubc29\ubc95\uc740 \uc5ec\ub7ec \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc790\uc0ac\uc5d0 \uc2e0\ub8b0\uc640 \uc560\ucc29\uc744 \ub290\ub07c\uace0 \uc788\ub294 \ucda9\uc131\uace0\uac1d\uc744 \uc721\uc131\ud558\uace0, \uc99d\uac00\uc2dc\ud0b4\uc73c\ub85c\uc368 \uae30\uc5c5 \ub9e4\ucd9c \uc548\uc815\ud654\uc5d0 \ud06c\uac8c \uacf5\ud5cc\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

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