{"id":915,"date":"2020-07-29T20:32:00","date_gmt":"2025-11-12T20:32:08","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=915"},"modified":"2025-11-27T08:18:29","modified_gmt":"2025-11-26T23:18:29","slug":"one-to-onemarketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/one-to-onemarketing\/","title":{"rendered":"One to One \ub9c8\ucf00\ud305 \uae30\ucd08 \uc9c0\uc2dd"},"content":{"rendered":"

\uace0\uac1d\uc758 \ub2c8\uc988\ub294 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub2e4\uc591\ud55c \uae30\uc5c5\uc5d0\uc11c\ub294 \ubc1c \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub2c8\uc988\uc5d0 \ub9de\ucdb0 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub0b4\uc138\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uadfc\uac04\uc774 \ub418\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5, \ubc14\ub85c 1:1 \ub9c8\ucf00\ud305(\uc6d0\ud22c\uc6d0 \ub9c8\ucf00\ud305)\uc785\ub2c8\ub2e4. \uc774\ub984\uc73c\ub85c\ub3c4 \uac00\ub2a0\ud560 \uc218 \uc788\uc9c0\ub9cc 1:1 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \uac1c\ub150 \uc774\ud574\uac00 \uc6b0\uc120\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc774 \uae00\uc5d0\uc11c\ub294 1:1 \ub9c8\ucf00\ud305\uc758 \uac1c\ub150\uc744 \uc124\uba85\ud55c \ud6c4 \uac1c\ub7b5\uc801\uc778 \ud65c\uc6a9 \ubc29\ubc95\uacfc \ud234\uc5d0 \ub300\ud574 \uc18c\uac1c\ud558\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa9\ucc28<\/h1>\n

1:1 \ub9c8\ucf00\ud305\uc774\ub780?<\/a><\/p>\n

1:1 \ub9c8\ucf00\ud305\uc73c\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4 \ub192\uc774\uae30<\/a><\/p>\n

1:1 \ub9c8\ucf00\ud305\uc758 \uad6c\uccb4\uc801\uc778 \ubc29\ubc95\uacfc \ud2b9\uc9d5<\/a><\/p>\n

\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub85c \uc2e4\ud604\ud558\ub294 1:1 \ub9c8\ucf00\ud305<\/a><\/p>\n

1:1 \ub9c8\ucf00\ud305\uc73c\ub85c \ucda9\uc131\uace0\uac1d \ub298\ub9ac\uae30<\/a><\/p>\n

1:1 \ub9c8\ucf00\ud305\uc774\ub780?<\/h2>\n

\uc6d0\ud22c\uc6d0 \ub9c8\ucf00\ud305(\ud639\uc740 \uc77c\ub300\uc77c\ub9c8\ucf00\ud305)\uc774\ub780 \uc18c\ube44\uc790 \ud55c \uba85 \ud55c \uba85\uc758 \uad6c\ub9e4 \uacbd\ud5a5\uc5d0\uc11c \ub2c8\uc988\ub97c \ud30c\uc545\ud558\uace0 \uac1c\ubcc4 \ub300\uc751\ud558\uc5ec \ucd5c\uc801\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud558\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\uc778\ud130\ub137\uc774 \ub4f1\uc7a5\ud558\uae30 \uc804\uc5d0\ub294 \uc2e0\ubb38 \ubc0f \uc7a1\uc9c0, TV\uc640 \uac19\uc740 \ub9e4\uc2a4 \ubbf8\ub514\uc5b4\uac00 \uc815\ubcf4 \uc804\ub2ec\uc758 \uc8fc\uc5ed\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub54c\ubb38\uc5d0, \uae30\uc5c5\uacfc \uc18c\ube44\uc790 \uac01\uc790\uac00 \uac16\uace0 \uc788\ub294 \uc815\ubcf4\uc758 \uc9c8\uacfc \uc591\uc774 \ud06c\uac8c \ucc28\uc774\uac00 \ub0a0 \uc218\ubc16\uc5d0 \uc5c6\uc5c8\uace0, \uc18c\ube44\uc790\uac00 \uc5bb\uc744 \uc218 \uc788\ub294 \uc815\ubcf4\ub294 \ud55c\uc815\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uae30\uc5c5\uacfc \uace0\uac1d\uacfc\uc758 \uc811\uc810\uc774 \uc801\uc5b4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ub3c4 \ud68d\uc77c\uc801\uc77c \uc218\ubc16\uc5d0 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098, \uc778\ud130\ub137 \uc0ac\ud68c\uac00 \uc2e4\ud604\ub418\uace0 \uac1c\uc778\uc774 \uc218\uc9d1\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\uac00 \ube44\uc57d\uc801\uc73c\ub85c \uc99d\uac00 \ud558\ub294 \uc2dc\ub300\uac00 \ub3c4\ub798\ud588\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \ucde8\ud5a5\uc740 \ub2e4\uc591\ud654\ub418\uc5c8\uace0 \ub2c8\uc988\uc758 \ud3ed\ub3c4 \ub113\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ub354\uc6b1\uc774 PC\uc640 \uc2a4\ub9c8\ud2b8\ud3f0\uc758 \uae09\uaca9\ud55c \ubcf4\uae09\uc73c\ub85c \uae30\uc5c5\uacfc \uac1c\uc778\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \ud06c\uac8c \ubcc0\ud558\uc5ec \uc0c1\ud638 \uc811\uc810\ub3c4 \uc804\ud654\ub97c \ub118\uc5b4 \uc774\uba54\uc77c, SNS, \ucc44\ud305 \ub4f1\uc73c\ub85c \ub2e4\uc591\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubcc0\ud654 \uc18d\uc5d0\uc11c \uc0c8\ub86d\uac8c \uc0dd\uae34 \uac83\uc774 \ubc14\ub85c 1:1 \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4.<\/p>\n

1:1 \ub9c8\ucf00\ud305\uc73c\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4 \ub192\uc774\uae30<\/h2>\n

1:1 \ub9c8\ucf00\ud305(\uc6d0\ud22c\uc6d0 \ub9c8\ucf00\ud305)\uc740 \uc774\ubbf8 \ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c \uadf8 \uc911\uc694\uc131\uc744 \uc778\uc9c0\ud558\uc5ec \uc2e4\ucc9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\uae4c\uc9c0\uc758 \ud68d\uc77c\uc801\uc778 \ub9c8\ucf00\ud305\uc774\ub098 \uc601\uc5c5\uc774 \uc544\ub2cc, \uac1c\ubcc4 \uace0\uac1d\uc5d0\uac8c \ucd5c\uc801\uc758 \uc811\uadfc\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ub9cc\uc871\ub3c4\ub294 \uae30\uc5c5\uc5d0 \uc788\uc5b4 \uc790\uc0ac\uc758 \uc7a5\ub798\ub97c \uac00\ub2a0\ud558\ub294 \uc911\uc694\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uace0\uac1d \ub9cc\uc871\ub3c4\uac00 \ub192\uc744\uc218\ub85d \ub9ce\uc740 \uace0\uac1d\uc744 \ubd99\uc7a1\uc544 \ucda9\uc131\uace0\uac1d\uc73c\ub85c \uc721\uc131\ud560 \uc218 \uc788\uc9c0\ub9cc \ub0ae\uc744 \uacbd\uc6b0\uc5d0\ub294 \uae08\ubc29 \ub5a0\ub098\uac00\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74, \uc5b4\ub5bb\uac8c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc740 \uc218\uc900\uc73c\ub85c \uc720\uc9c0\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc740 \uc218\uc900\uc73c\ub85c \uc720\uc9c0\ud558\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc5d0\uac8c \u300c\ud2b9\ubcc4\ud55c \uccb4\ud5d8\u300d \uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc740 \u300c\ud2b9\ubcc4\ud55c \uccb4\ud5d8\u300d \uc744 \uc6d0\ud55c\ub2e4<\/h3>\n

\uae30\uc5c5\uacfc \uc18c\ube44\uc790\uc758 \uad00\uacc4\ub294 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \u300c\uc81c\uacf5\ud558\ub294 \ucabd\u300d\uacfc \u300c\ubc1b\ub294 \ucabd\u300d \uc73c\ub85c \ub098\ub269\ub2c8\ub2e4. \uadf8\uac83\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \ubcc0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc18c\ube44\uc790\uac00 \uae30\uc5c5\uc5d0 \uc694\uad6c\ud558\ub294 \uac83\uc740 \uadfc \uba87 \ub144\uac04 \ud06c\uac8c \ubcc0\ud654\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc81c\uacf5\ud558\ub294 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub294 \ubb3c\ub860\uc774\uace0, \uc81c\ub294 \uae30\uc5c5\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud55c \u300c\ud2b9\ubcc4\ud55c \uccb4\ud5d8\u300d \uc744 \uc6d0\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138\uc77c\uc988\ud3ec\uc2a4\ub2f7\ucef4\uc5d0\uc11c \uc2e4\uc2dc\ud55c 2019\ub144 \uc870\uc0ac\ub97c \uc608\ub97c \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
  • 84%\uc758 \uace0\uac1d\uc774 \u300c\uae30\uc5c5\uc774 \uc81c\uacf5\ud558\ub294 \uccb4\ud5d8\uc740 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub9cc\ud07c \uc911\uc694\ud558\ub2e4\u300d \ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n
  • 66%\uc758 \uace0\uac1d\uc740 \u300c\ub192\uc740 \uc218\uc900\uc758 \uccb4\ud5d8\uc744 \ud560 \uc218 \uc788\ub2e4\uba74 \ub2e4\uc18c \uac00\uaca9\uc774 \ube44\uc2f8\ub3c4 \uad1c\ucc2e\ub2e4\u300d \ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n
  • 73%\uc758 \uace0\uac1d\uc774 \u300c\ud2b9\ubcc4\ud55c \uccb4\ud5d8\uc744 \ud55c \ubc88 \uacbd\ud5d8\ud558\uba74 \ud0c0\uc0ac\uc758 \uae30\ub300\ub3c4 \ub192\uc544\uc9c4\ub2e4\u300d \ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n

    \uc774\ub807\ub4ef, \uc18c\ube44\uc790\ub294 \uae30\uc5c5\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \ud2b9\ubcc4\ud55c \uccb4\ud5d8\uc744 \uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\uac83\uc774 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uadf8 \uc790\uccb4\uc640 \ub3d9\ub4f1\ud55c \uac00\uce58\uac00 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uba70, \ub192\uc740 \uc218\uc900\uc758 \uccb4\ud5d8\uc744 \ud560 \uc218 \uc788\ub2e4\uba74 \uacbd\uc6b0\uc5d0 \ub530\ub77c \ub2e4\uc18c \ub192\uc740 \uac00\uaca9\uc774\ub77c\ub3c4 \uc0c1\uad00\uc5c6\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub610\ud55c, \uc77c\ub2e8 \ud55c \ubc88 \ud2b9\ubcc4\ud55c \uacbd\ud5d8\uc744 \ud558\uac8c \ub418\uba74 \ud0c0\uc0ac\uc5d0\uc11c\ub3c4 \ub3d9\uc77c\ud55c \ub300\uc751\uc744 \uae30\ub300\ud558\uac8c \ub418\uace0 \uadf8 \uae30\ub300\uc5d0 \ub9cc\uc871\ud558\uc9c0 \ubabb\ud558\uba74 \uace0\uac1d \ub9cc\uc871\ub3c4\uac00 \ub0ae\uc544\uc9c0\uac8c \ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

    \uc774\ub97c \ud1b5\ud574 \uc6b0\ub9ac\ub294 \uae30\uc5c5\uc758 \uc911\uc694\ud55c \uacfc\uc81c\ub97c \uc54c\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\ubc14\ub85c \uc55e\uc73c\ub85c \uc18c\ube44\uc790\uc5d0 \ub300\ud574 \uc5bc\ub9c8\ud07c \u300c\ud2b9\ubcc4\ud55c \uccb4\ud5d8\u300d \uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uac00? \uadf8\ub9ac\uace0 \uadf8\uac83\uc744 \uc704\ud574 1:1 \ub9c8\ucf00\ud305\uc744 \uc5bc\ub9c8\ub098 \ud65c\uc6a9\ud558\ub294\uac00?\uac00 \ud3ec\uc778\ud2b8\uac00 \ub41c\ub2e4 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ud2b9\ubcc4\ud55c \uccb4\ud5d8\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/h3>\n

    \uc18c\ube44\uc790\uc5d0\uac8c\ub294 \uae30\uc5c5\uc774 \uc81c\uacf5\ud558\ub294 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uc778\uc9c0\ud55c \ud6c4 \uc774\ub97c \uac80\ud1a0\ud558\uace0 \uad6c\uc785\ud558\uc5ec \uacc4\uc18d\ud574\uc11c \uc0ac\uc6a9\ud558\uae30\uae4c\uc9c0 \uc77c\ub828\uc758 \ud504\ub85c\uc138\uc2a4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud504\ub85c\uc138\uc2a4 \uc911 \uc81c\ud488 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uac70\ub098 \ucea0\ud398\uc778\uc5d0 \uc751\ubaa8\ud558\uac70\ub098 \uc790\ub8cc \uccad\uad6c\ub97c \uc704\ud55c \ubb38\uc758 \uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \ub4f1 \uae30\uc5c5\uacfc \ub2e4\uc591\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uae30\ubd84 \uc88b\uac8c \ud560 \uc218 \uc788\ub2e4\uba74, \uae30\uc5c5\uacfc \uadf8 \uc81c\ud488\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \uc2e0\ub8b0\uc640 \uc560\ucc29\uc774 \ub192\uc544\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uc989, \uace0\uac1d \ucc38\uc5ec(engagement)\uac00 \ub192\uc544\uc9c0\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

    \uadf8\ub7fc, \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5a4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc73c\ub85c \uace0\uac1d \ucc38\uc5ec\ub97c \ub192\uc77c \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n

    \uadf8\ub9ac\uace0 \uc18c\ube44\uc790\ub294 \uae30\uc5c5\uc5d0 \ub300\ud574 \uc5b4\ub5a4 \ub300\uc751\uc744 \uc6d0\ud558\uace0 \uc788\ub294 \uac78\uae4c\uc694? \uc774 \ubd80\ubd84\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc55e\uc11c \uc18c\uac1c\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4\ub2f7\ucef4\uc758 2019\ub144 \uc870\uc0ac \uacb0\uacfc\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \n
    • 73%\uc758 \uace0\uac1d\uc774 \u300c\uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \ub2c8\uc988\uc640 \ud76c\ub9dd\uc744 \uc774\ud574\ud558\uae38 \uc6d0\ud55c\ub2e4\u300d \ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n
    • 62%\uc758 \uace0\uac1d\uc774 \u300c\uae30\uc5c5\uc774 \uc790\uc2e0\uc758 \ud589\ub3d9\uc5d0 \ub530\ub77c \ub300\uc751\ud574\uc8fc\uae38 \uc6d0\ud55c\ub2e4\u300d \ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n
    • 78%\uc758 \uace0\uac1d\uc5d0 \u300c\uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ub098\ub204\uc5b4 \uc0ac\uc6a9\ud558\uace0 \uc2f6\ub2e4\u300d \ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n

      \uc774\ub7ec\ud55c \uace0\uac1d\uc758 \ub300\uc751\uc5d0 \uc751\ud558\uae30 \uc704\ud574 1:1 \ub9c8\ucf00\ud305\uc758 \ubc1c\uc0c1\uacfc \ub300\ucc45\uc774 \uc911\uc694\ud574\uc9c4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

      1:1 \ub9c8\ucf00\ud305\uc758 \uad6c\uccb4\uc801\uc778 \ubc29\ubc95\uacfc \ud2b9\uc9d5<\/h2>\n

      \uc5ec\uae30\uc11c\ubd80\ud130\ub294 1:1 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc790\uc8fc \uc0ac\uc6a9\ub418\ub294 \uad6c\uccb4\uc801\uc778 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ucd94\ucc9c (Recommendation)<\/h3>\n

      \uc1fc\ud551 \uc0ac\uc774\ud2b8 \ub4f1\uc5d0\uc11c \u300c\ucd94\ucc9c \uc81c\ud488\u300d, \u300c\uc774 \uc0c1\ud488 \uad6c\ub9e4\uc790\uac00 \uad00\uc2ec\uc788\uac8c \ubcf8 \ub2e4\ub978 \uc0c1\ud488\u300d \ub4f1\uacfc \uac19\uc774 \ud45c\uc2dc\ub41c \uc815\ubcf4\uac00 \ucd94\ucc9c\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uacfc\uac70 \uad6c\uc785 \uc0c1\ud488 \ubc0f \uc5f4\ub78c\ud55c \uc0c1\ud488 \ud398\uc774\uc9c0\ub97c \uae30\ub85d\ud574\ub450\uc5b4 \uadf8\uac83\uacfc \ube44\uc2b7\ud55c \uc81c\ud488 \ud639\uc740 \uad00\ub828 \uc81c\ud488\uc744 \u300c\ucd94\ucc9c\u300d \uc774\ub77c\ub294 \ud615\ud0dc\ub85c \ud478\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc18c\ube44\uc790 \uc790\uc2e0\uacfc \ube44\uc2b7\ud55c \ud765\ubbf8\uc640 \uad00\uc2ec\uc18d\uc131\uc744 \uac00\uc9c4 \ub2e4\ub978 \uc720\uc800\uc758 \uad6c\uc785 \uc0c1\ud488 \ub4f1\ub3c4 \ub3d9\uc2dc\uc5d0 \ud45c\uc2dc\ub418\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc18c\ube44\uc790\uc758 \uad00\uc2ec\uc774 \ub192\uc740 \uc0c1\ud488\uc774 \uc790\ub3d9\uc801\uc73c\ub85c \ud45c\uc2dc\ub418\uae30 \ub54c\ubb38\uc5d0 \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc544 \ud6a8\uc728\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

      \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0<\/h3>\n

      \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub294 \uc790\uc0ac \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uc18c\ube44\uc790\ub97c \ucd94\uc801\ud558\uc5ec \ub2e4\ub978 \uc0ac\uc774\ud2b8\uc758 \uad11\uace0\ub780\uc5d0 \uc790\uc0ac \uc81c\ud488\uc758 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

      \uc608\ub97c \ub4e4\uc5b4 \uc774\ud574\ub97c \ub3d5\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4. \ub2f9\uc2e0\uc740 \u25cb\u25cb\ud56d\uacf5\uc0ac\uc5d0\uc11c \uc5ec\ud589\uc744 \uc704\ud574 \ud56d\uacf5\uad8c\uc744 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uadf8 \ud6c4 \ub2e4\ub978 \uc5ec\ud589\uc5d0 \uad00\ud55c \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \ud639\uc740 \uadf8\uc640 \ubb34\uad00\ud558\uac8c \ub274\uc2a4\ub97c \uc77d\ub294\ub2e4\ub4e0\uac00 \ub4f1\uc758 \ubaa9\uc801\uc73c\ub85c \ub2e4\ub978 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub54c , \u25cb\u25cb\ud56d\uacf5\uc0ac\uc758 \uad11\uace0\uac00 \ub2f9\uc2e0\uc744 \ub530\ub77c\ub2e4\ub2cc\ub2e4. \ub77c\ub294 \ub290\ub08c\uc744 \ubc1b\uc740 \uc801\uc774 \uc788\ub098\uc694? \uc774\uac83\uc774 \ubc14\ub85c \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\uc785\ub2c8\ub2e4.<\/p>\n

      \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \ud765\ubbf8 \ub300\uc0c1\uc744 \ud30c\uc545\ud55c \ud6c4 \uc790\uc0ac \uc0ac\uc774\ud2b8\ub85c \uc7ac\ubc29\ubb38\uc2dc\ucf1c \uad6c\uc785\uc744 \uc720\ub3c4\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

      \ucd94\ucc9c\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ud765\ubbf8\uc758 \ub300\uc0c1\uc774 \uba85\ud655\ud55c \uce35\uc5d0 \uc811\uadfc\ud558\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc73c\ub85c \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n

      \uba54\uc77c \uc804\uc1a1 \u30fb DM \ubc1c\uc1a1<\/h3>\n

      \uace0\uac1d \uc815\ubcf4\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\ub294 \uc0c1\ud669\uc774\ub77c\uba74 \ud574\ub2f9 \uace0\uac1d\uc5d0\uac8c \uc9c1\uc811 \uba54\uc77c\uc744 \uc804\uc1a1\ud558\uac70\ub098 DM\uc744 \ubc1c\uc1a1\ud558\ub294 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \uc815\ubcf4\uc640 \uc6b0\ub300 \uc815\ubcf4\ub97c \uc9c1\uc811 \uc804\ub2ec\ud558\uc5ec \uad6c\ub9e4 \uc758\uc695\uc744 \uc790\uadf9\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc720\ud6a8\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n

      \uadf8\ub7ec\ub098 DM\uc740 \uc1a1\uc2e0\ub8cc\uc640 \uc81c\uc791\ube44\uac00 \ud544\uc694\ud558\uae30 \ub54c\ubb38\uc5d0 \uadf8\ub9cc\ud07c \ube44\uc6a9\uc774 \ucee4\uc9d1\ub2c8\ub2e4. \ubc18\uba74, \ub3d9\ubd09\ud55c \ubb3c\uac74\uc758 \uad6c\uc131\uacfc \uc6a9\uc9c0\uc758 \uc120\ud0dd\uc5d0 \ub530\ub77c \ub514\uc9c0\ud138 \ub9e4\uccb4\uc5d0\uc11c \uc2e4\ud604\ud558\uc9c0 \ubabb\ud55c \uace0\uae09\uac10\u30fb\ud2b9\ubcc4\ud568\uc744 \uc904 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uc561\uc758 \uc81c\ud488 \uc548\ub0b4\ub098 \uc6b0\ub7c9 \uace0\uac1d \ub300\uc0c1\uc758 \ud55c\uc815 \ucea0\ud398\uc778 \ub4f1\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n

      LPO<\/h3>\n

      LPO (Landing Page Optimization : \ub79c\ub529 \ud398\uc774\uc9c0 \ucd5c\uc801\ud654)\ub294 \ub79c\ub529\ud398\uc774\uc9c0\ub97c \ubc29\ubb38\uc790\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\ud654\ud55c \ud6c4 \uad6c\uc785\ub960\uc744 \ub192\uc774\ub294 \ubc29\ubc95\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

      \uac80\uc0c9\uacb0\uacfc\ub97c \ud1b5\ud574 \ub4e4\uc5b4\uc624\ub294 \ub79c\ub529 \ud398\uc774\uc9c0\ub294 \uc18c\ube44\uc790\uc640 \uae30\uc5c5\uc758 \uccab \uc811\uc810\uc785\ub2c8\ub2e4. \uadf8 \uae30\uc5c5\uc758 \uccab \uc778\uc0c1\uc744 \uacb0\uc815\ud558\ub294 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ub9e1\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\uac00 \uc788\uace0, \uc5b4\ub5a4 \uad6c\uc131\uacfc \ub514\uc790\uc778\uc774\ub0d0\uc5d0 \ub530\ub77c \ud68c\uc6d0 \ub4f1\ub85d \ubc0f \uad6c\ub9e4\uc640 \uac19\uc740 \ud589\ub3d9\uc5d0 \ud070 \uc601\ud5a5\uc744 \ub07c\uce69\ub2c8\ub2e4.<\/p>\n

      \ub514\uc790\uc778\uacfc \ud14d\uc2a4\ud2b8\ub97c \ubc14\uafbc \ubcf5\uc218 \ud398\uc774\uc9c0\ub97c \uc900\ube44\ud558\uc5ec \ubc18\uc751\uc758 \ucc28\uc774\ub97c \ud655\uc778\ud558\ub294 AB \ud14c\uc2a4\ud2b8\ub294 \uc798 \uc54c\ub824\uc838 \uc788\ub294 LPO \ubc29\ubc95\uc758 \ud558\ub098\uc774\uc9c0\ub9cc, \uc694\uc77c \ubc0f \uc2dc\uac04\ub300\uc5d0 \ub530\ub77c \ud639\uc740 \uc18c\ube44\uc790\uc758 \uc18d\uc131\uc5d0 \ub530\ub77c \ud398\uc774\uc9c0\uc758 \ud45c\uc2dc\ub97c \ub2ec\ub9ac\ud558\ub294 \uac83\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

      \ubcf5\uc218\uc758 \ub514\ubc14\uc774\uc2a4\uc640 \ucc44\ub110 \ucee8\ud2b8\ub864<\/h3>\n

      1:1 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud558\ub294 \ubc29\ubc95\uc740 \uc5ec\ub7ec\uac00\uc9c0 \uc788\uc9c0\ub9cc, \uc5ec\uae30\uc11c \ud3ec\uc778\ud2b8\ub294 \u300c\ubcf5\uc218\uc758 \ucc44\ub110\uacfc \ub514\ubc14\uc774\uc2a4\ub97c \ucee8\ud2b8\ub864\ud558\ub294 \uac83\u300d \uc785\ub2c8\ub2e4.<\/p>\n

      \uc55e\uc5d0\uc11c \uc18c\uac1c\ud558\uc600\ub4ef\uc774, \ud604\uc7ac\uc5d0\ub294 \uae30\uc5c5\uacfc \uac1c\uc778 \uc18c\ube44\uc790 \uc0ac\uc774\uc5d0 \ub9ce\uc740 \uc811\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc811\uc810\uc5d0\uc11c \ub3d9\uc77c\ud55c \uba54\uc2dc\uc9c0\uac00 \ubc18\ubcf5\ub418\uc5b4 \uc804\ub2ec\ub418\ub294 \uac83\uc740 \uc18c\ube44\uc790\uac00 \uc6d0\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n

      1:1 \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uac1c\ubcc4 \uc18c\ube44\uc790\uc5d0 \ub300\ud574 \ubcf5\uc218\uc758 \ucc44\ub110\uacfc \ub514\ubc14\uc774\uc2a4\ub97c \uc801\uc808\ud558\uac8c \ub098\ub204\uc5b4 \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub610\ud55c, \ubcf5\uc218\uc758 \ucc44\ub110\uacfc \ub514\ubc14\uc774\uc2a4\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \uac1c\uc778\uc744 \uc778\uc2dd\ud558\uace0 \uc774\uc5d0 \ub300\ud55c \uc811\uadfc\uc744 \uc870\uc728\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

      \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub85c \uc2e4\ud604\ud558\ub294 1:1 \ub9c8\ucf00\ud305<\/h2>\n

      \uc9c0\uae08\uae4c\uc9c0 \uc124\uba85\ud55c \uac83\uacfc \uac19\uc774 1:1 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc740 \uc18c\ube44\uc790 \uac1c\uc778\uc5d0\uac8c \uac01\uac01 \ub9de\ucdb0\uc838 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, \ub9cc\uc77c \uc774 \uc5c5\ubb34\ub97c \ubaa8\ub450 \uc218\uc791\uc5c5\uc73c\ub85c \uc9c4\ud589\ud558\uac8c \ub41c\ub2e4\uba74 \ubb34\ucc99\uc774\ub098 \uc218\uace0\uc2a4\ub7ec\uc6b8 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\ub978 \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc774 \uc5b4\ub824\uc6cc\uc838 \uc5c5\ubb34 \ud6a8\uc728\uc758 \ud558\ub77d\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uace0\uc2a4\ub7ec\uc6c0\uc744 \ud574\uacb0\ud558\uace0 \uc5c5\ubb34\uc758 \ud6a8\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ud234, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (Marketing Automation) \ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ubcf5\uc218\uc758 \uae30\ub2a5\uc744 \uac16\uace0 \uc788\uc5b4 \uc0ac\ub78c\uc758 \uc218\uc791\uc5c5\uc73c\ub85c \ud558\uae30 \uc5b4\ub824\uc6b4 \ub300\ub7c9\uc758 \uc791\uc5c5\ub3c4 \uc815\ud655\ud558\uace0 \uc2e0\uc18d\ud558\uac8c \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc608\ub97c \ub4e4\uba74, \uc790\uc0ac \uc81c\ud488 \uc0ac\uc774\ud2b8\uc758 \uc5f4\ub78c\uc0c1\ud669 \uae30\ub85d\uc5d0\uc11c\ub3c4 \u300c\ub204\uac00, \uc5b8\uc81c, \uc5b4\ub5a4 \ud398\uc774\uc9c0\ub97c \uc5f4\uc5c8\ub294\uac00\u300d \ub97c \ucd94\uc801\ud558\uace0 \uc7a0\uc7ac \uad6c\ub9e4\uac00 \uc5b4\ub290 \uc815\ub3c4 \ub418\ub294\uc9c0 \uc218\uce58\ud654\ud569\ub2c8\ub2e4. \uba54\uc77c \uc804\uc1a1\uc5d0\uc11c\ub3c4 \uc0ac\uc774\ud2b8 \uc5f4\ub78c\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad6c\ub9e4 \uc2dc\uc810, \uad6c\ub9e4 \ud6c4 \ub4f1 \ubcf5\uc218\uc758 \uc870\uac74\uc5d0 \ub530\ub77c \u300c\ub204\uad6c\uc5d0\uac8c \uc5b4\ub5a4 \uba54\uc77c\uc744 \uc804\uc1a1\ud588\ub294\uac00\u300d \ub97c \uc120\ubcc4\ud558\uc5ec \uc804\uc1a1 \ucc98\ub9ac\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

      \ub610\ud55c, \uc804\uc1a1\ud55c \uba54\uc77c\uc758 \ub300\uc751\uacfc \ucd95\uc801\ub41c \uc790\ub8cc\ub97c \ubd84\uc11d\ud558\uc5ec \ubc29\ubb38\uc790\uc5d0\uac8c \ucd5c\uc801\uc758 \ud0c0\uc774\ubc0d\uc5d0 \uc720\uc6a9\ud55c \uc815\ubcf4\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \uc774\ucc98\ub7fc \uac1c\ubcc4 \uc18c\ube44\uc790\ub97c \uc2dd\ubcc4\ud558\uc5ec \uac01\uac01\uc5d0 \ub9de\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc2e4\ud604\ud574 \uc8fc\ub294 \uac83\uc774 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud234\uc774\uba70 \uc774\ub97c \ud1b5\ud574 1:1 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ud50c\ub79c\uc774 \uc788\uc5b4\uc57c \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4<\/h3>\n

      \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (Marketing Automation, \ub9c8\ucf00\ud305 \uc624\ud1a0\uba54\uc774\uc158) \ub294 \uc624\ud1a0\uba54\uc774\uc158\uc774\ub77c\ub294 \ub2e8\uc5b4\ub97c \ud3ec\ud568\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \u300c\ub370\uc774\ud130\ub97c \ub123\uc73c\uba74 \uadf8 \ub4a4\uc5d0\ub294 \uc54c\uc544\uc11c \ucc98\ub9ac\ud574 \uc904 \uac83\uc774\ub2e4\u300d \ub77c\uace0 \ud06c\uac8c \uc624\ud574\ub97c \ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \uc790\ub3d9 \ucc98\ub9ac\ub97c \ud558\uae30 \uc704\ud574\uc11c\ub294 \uadf8 \ub0b4\uc6a9\uc744 \uc0c1\uc138\ud558\uac8c \uc9c0\uc2dc\ud558\ub294 \uc2dc\ub098\ub9ac\uc624\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

      \uc989, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \uc791\uc131\ub41c \uc2dc\ub098\ub9ac\uc624\ub97c \ud1a0\ub300\ub85c \uc815\ud574\uc9c4 \ud589\ub3d9\uc744 \u300c\uc790\ub3d9\uc73c\ub85c\u300d \ucc98\ub9ac\ud560 \ubfd0\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8 \uc2dc\ub098\ub9ac\uc624\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub294 \uac83\uc740 \uc0ac\ub78c, \ub9c8\ucf00\ud130\ubfd0\uc785\ub2c8\ub2e4.<\/p>\n

      \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ub3c4\uc785\ud558\uc600\uc9c0\ub9cc \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud55c\ub2e4\ub294 \uc0ac\ub840\uac00 \uc790\uc8fc \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uacbd\uc6b0 \uc2dc\ub098\ub9ac\uc624\ub97c \uc81c\ub300\ub85c \ub9cc\ub4e4\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc778 \uacbd\uc6b0\uac00 \uaf64 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

      \ub2e4\ub978 \ub9ce\uc740 \ube44\uc988\ub2c8\uc2a4 \ud234\ucc98\ub7fc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ub9c8\ubc95\uc758 \uc18c\ud504\ud2b8\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ucda9\ubd84\ud55c \ub370\uc774\ud130\uc640 \uc81c\ub300\ub85c \ub41c \uc2dc\ub098\ub9ac\uc624\uac00 \uc900\ube44\ub418\uc5b4\uc57c \ube44\ub85c\uc18c \uc9c4\uac00\ub97c \ubc1c\ud718\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uae30\uc5b5\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

      1:1 \ub9c8\ucf00\ud305\uc73c\ub85c \ucda9\uc131\uace0\uac1d \ub298\ub9ac\uae30<\/h2>\n

      \uac1c\ubcc4 \ub2c8\uc988\uc5d0 \ub9de\ucda4\ud654\ub418\uc5b4 \uc811\uadfc\ud558\ub294 1:1 \ub9c8\ucf00\ud305\uc740 \uace0\uac1d \ub9cc\uc871\uc744 \ub192\uc784\uacfc \ub3d9\uc2dc\uc5d0 \uc774\ud0c8 \ubc29\uc9c0\uc640\ub3c4 \uc5f0\uacb0\ub429\ub2c8\ub2e4. \ub610\ud55c, \ucee8\ud2b8\ub864\ub41c \uc0c1\ud669 \uc544\ub798, \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \uc720\uc6a9\ud55c \uc815\ubcf4\ub97c \ubc1c\uc2e0\ud558\uac8c \ub418\uba74\uc11c \uc790\uc0ac \ub610\ub294 \uc790\uc0ac \uc81c\ud488\uc758 \ud32c\uc774 \ub418\uc5b4 \uc904 \uc6b0\ub7c9 \uace0\uac1d\uc744 \ub354\uc6b1 \ub298\ub9b4\uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

      \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \uac1c\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ubc29\ubc95? \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub85c 1:1 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604\ud574\ubcf4\uc2ed\uc2dc\uc624. \ub2f9\uc2e0\uc774 \ucda9\ubd84\ud788 \uac80\uc99d\ud55c \uc2dc\ub098\ub9ac\uc624\uc640 \ub514\uc9c0\ud138 \ud234\uc774 \uc2dc\ub108\uc9c0\ub97c \ub0b4\uba70 \ucda9\uc131\uace0\uac1d\uc744 \ub298\ub9ac\uace0 \ube44\uc988\ub2c8\uc2a4\uc758 \uc774\uc775\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \uace0\uac1d\uc758 \ub2c8\uc988\ub294 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub2e4\uc591\ud55c \uae30\uc5c5\uc5d0\uc11c\ub294 \ubc1c \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub2c8\uc988\uc5d0 \ub9de\ucdb0 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub0b4\uc138\uc6b0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uadfc\uac04\uc774 \ub418\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5, \ubc14\ub85c 1:1 \ub9c8\ucf00\ud305(\uc6d0\ud22c\uc6d0 \ub9c8\ucf00\ud305)\uc785\ub2c8\ub2e4. \uc774\ub984\uc73c\ub85c\ub3c4 \uac00\ub2a0\ud560 \uc218 \uc788\uc9c0\ub9cc 1:1 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c…<\/p>\n","protected":false},"author":1,"featured_media":914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[85],"coauthors":[8],"class_list":["post-915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-marketing"],"yoast_head":"\nOne to One \ub9c8\ucf00\ud305 \uae30\ucd08 \uc9c0\uc2dd- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"\uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc5ec\ub294 \uc5f4\uc1e0, '\ub098\ub97c \uc54c\uc544\uc8fc\ub294 \uac83'\uc785\ub2c8\ub2e4. 1:1 \ub9c8\ucf00\ud305(One-to-One Marketing)\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0 \ucd5c\uc801\uc758 \ud0c0\uc774\ubc0d\uc5d0 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