{"id":918,"date":"2020-05-29T20:32:00","date_gmt":"2025-11-12T20:32:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=918"},"modified":"2025-11-27T00:31:08","modified_gmt":"2025-11-26T15:31:08","slug":"customer-relationship-management","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/customer-relationship-management\/","title":{"rendered":"\uc601\uc5c5\ub825 \uac15\ud654\ub85c \uc774\uc5b4\uc9c0\ub294 \uace0\uac1d \uad00\ub9ac\ub97c \uc801\uc808\ud558\uac8c \ud558\uae30 \uc704\ud574\uc11c\ub294?"},"content":{"rendered":"<p>\ucd5c\uadfc \uace0\uac1d\uc758 \ub2c8\uc988\ub294 \ub2e4\uc591\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \ub2e8\uc21c\ud788 \uc6b0\uc218\ud55c \uc81c\ud488\u30fb\uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ub9e4\ucd9c \ud5a5\uc0c1\uc744 \uae30\ub300\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c\uc744 \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uad00\ub9ac, \uc989, \uc790\uc0ac \uace0\uac1d \uc815\ubcf4\ub97c \uad00\ub9ac\ud558\uace0 \uace0\uac1d \ub2c8\uc988\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8 \ud6c4, \ucd5c\uc801\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uace0\uac1d\uc5d0\uac8c \uc81c\uc548\ud568\uc73c\ub85c\uc368 \uc601\uc5c5\ub825\uacfc \ud310\ub9e4\ub825\uc774 \uac15\ud654\ub418\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30\uc11c\ub294 \uace0\uac1d\uad00\ub9ac\uc758 \ud3ec\uc778\ud2b8 \ubc0f \ud544\uc694\ud55c \ud234\uc758 \uc885\ub958\uc640 \uc801\uc808\ud55c \uc120\ud0dd \ubc29\ubc95 \ub4f1\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h1>\ubaa9\ucc28<\/h1>\n<p><a href=\"#what-is\">\uace0\uac1d\uad00\ub9ac\ub780?<\/a><\/p>\n<p><a href=\"#why\">\uace0\uac1d\uad00\ub9ac\uac00 \uc8fc\ubaa9\ubc1b\ub294 \uc774\uc720\ub294?<\/a><\/p>\n<p><a href=\"#tool\">\uace0\uac1d\uad00\ub9ac \ud234\uc758 \uc885\ub958<\/a><\/p>\n<p><a href=\"#cloud\">\uace0\uac1d \uad00\ub9ac \ud234\uc5d0\ub294 \ud074\ub77c\uc6b0\ub4dc\uc640 \uc628\ud504\ub808\ubbf8\uc2a4\uac00 \uc788\ub2e4<\/a><\/p>\n<p><a href=\"#point\">\uace0\uac1d\uad00\ub9ac \ud234\uc744 \uc120\ud0dd\ud558\ub294 \ud3ec\uc778\ud2b8<\/a><\/p>\n<p><a href=\"#advancement\">\uc801\uc808\ud55c \uace0\uac1d\uad00\ub9ac\uac00 \uae30\uc5c5\uc758 \ubc1c\uc804\uc73c\ub85c \uc774\uc5b4\uc9c4\ub2e4<\/a><\/p>\n<h2 id=\"what-is\">\uace0\uac1d\uad00\ub9ac\ub780?<\/h2>\n<p>\uae30\uc5c5\uc758 \ub9e4\ucd9c \uc99d\ub300\ub97c \uc704\ud574\uc11c\ub294 \uace0\uac1d \ub2c8\uc988\ub97c \ud30c\uc545\ud558\uace0, \uadf8 \ub2c8\uc988\uc5d0 \ub530\ub77c \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \ub098\uc544\uac00 \uace0\uac1d\uacfc \uc591\ud638\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud574 \ub450\uba74 \uc9c0\uc18d\uc801\uc778 \uad6c\uc785\u30fb\uc774\uc6a9\ub3c4 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc911\uc694\ud55c \uac83\uc774 \ubc14\ub85c \uace0\uac1d\uad00\ub9ac\uc785\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uad00\ub9ac\ub77c\ub294 \uac83\uc740 \ub2e8\uc21c\ud788 \uace0\uac1d \uc815\ubcf4\ub97c \uae30\ub85d\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ud589\uc704\ub9cc\uc744 \uc77c\uceeb\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uad6c\uc785\ub418\ub3c4\ub85d \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\uc9c0\ud558\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc989, \uace0\uac1d\uc758 LTV (Life Time Value : \uace0\uac1d \uc0dd\uc560\uac00\uce58)\ub97c \ucd5c\ub300\ud654\ud558\ub294 \uac83\uc774 \uace0\uac1d\uad00\ub9ac\uc758 \uc8fc\uc694 \ubaa9\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uace0\uac1d\uc758 \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \ud55c\uacf3\uc5d0 \ubaa8\uc544 \uad00\ub9ac\ud55c\ub2e4\uba74 \uace0\uac1d \ub300\uc751\uc758 \uc218\uc900\uc744 \ub192\uc774\uba74\uc11c \ube44\uc6a9 \uc808\uac10\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d\uad00\ub9ac\ub97c \uc704\ud574 \uc54c\uc544\ub450\uc5b4\uc57c \ud56d\ubaa9\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uff1c\uad00\ub9ac\ud558\uace0 \uc2f6\uc740 \uace0\uac1d\u30fb\uc18c\ube44\uc790\uc758 \uc8fc\uc694 \ud56d\ubaa9\uff1e<\/p>\n<ul>\n<li>\uace0\uac1d\u30fb\uc18c\ube44\uc790\uc758 \uc18d\uc131 : \uc5f0\ub77d\ucc98, \uae30\uc5c5\uba85, \uc9c1\ud568, \uc5f0\ub839 \ub4f1<\/li>\n<li>\uace0\uac1d\u30fb\uc18c\ube44\uc790\uc758 \ucde8\ud5a5 : \uad6c\ub9e4 \uc774\uc720, \uad6c\ub9e4 \uc758\ud5a5, \ub77c\uc774\ud504 \uc2a4\ud0c0\uc77c \ub4f1<\/li>\n<li>\uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4 \uad6c\ub9e4 \uc774\ub825 : \uad6c\ub9e4\ud55c \uc81c\ud488\u30fb\uc11c\ube44\uc2a4\uba85, \uac00\uaca9, \uad6c\uc785 \ud69f\uc218 \ub4f1<\/li>\n<li>\uc218\uc775\uc131 : \uace0\uac1d\uc758 \ub204\uc801 \ub9e4\uc0c1, \ud3c9\uade0 \uad6c\ub9e4 \ub2e8\uac00 \ub4f1<\/li>\n<li>\uc811\ucd09 \uc774\ub825 : \uc0c1\ub2f4 \ubc0f \ub9cc\ub0a8 \ud69f\uc218, \uc6f9 \uc0ac\uc774\ud2b8 \uc811\uc18d \ud69f\uc218, \ubc29\ubb38 \ud69f\uc218 \ub4f1<\/li>\n<li>\uae30\ud0c0 : \ud2b8\ub7ec\ube14 \uc774\ub825, \ud074\ub808\uc784 \uc774\ub825 \ub4f1<\/li>\n<\/ul>\n<h2 id=\"why\">\uace0\uac1d\uad00\ub9ac\uac00 \uc8fc\ubaa9\ubc1b\ub294 \uc774\uc720\ub294?<\/h2>\n<p>\uacfc\uac70\ubcf4\ub2e4 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370\uc5d0 \ube44\uc6a9\uc774 \ud06c\uac8c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub85c \uad6d\ub0b4 \uc2dc\uc7a5\uc774 \ud3ec\ud654 \uc0c1\ud0dc\ub85c \uc811\uc5b4\ub4e0 \uac83\uacfc \uace0\uac1d \ubaa8\uc9d1\ub2e8 \uc218\uce58\uc5d0 \ud55c\uacc4\uac00 \uc628 \uac83\uc744 \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc778\ud130\ub137\uc774 \ubcf4\uae09\ub418\uba74\uc11c \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uc758 \ube44\uad50\uac00 \uac04\ub2e8\ud574\uc84c\uace0, \uace0\uac1d\uc758 \u300c\ubcf4\ub294 \ub208\u300d \uc774 \uc5c4\uaca9\ud574\uc9c4 \uac83\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc774\uc720\ub85c \uc694\uc998\uc740 \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc5d0 \ub354\uc6b1 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \u300c\uc9c0\uae08\uae4c\uc9c0\uc758 \uace0\uac1d \uc815\ubcf4\ub97c \uae30\ub85d\ud558\uace0 \uad00\ub9ac\ud55c\ub2e4\u300d \ub77c\ub294 \uace0\uac1d\uad00\ub9ac\uc758 \uc911\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uace0\uac1d\uad00\ub9ac\ub97c \ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uacfc\uac70 \uace0\uac1d\uc774 \u300c\uc65c \ub3cc\uc544\uc120 \uac83\uc77c\uae4c\u300d, \u300c\uc5b4\ub5bb\uac8c \ud558\uba74 \ub418\ucc3e\uc744 \uc218 \uc788\uc744\uae4c\u300d \uc640 \uac19\uc740 \uac83\uc774 \ubcf4\uc774\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \ub3cc\uc544\uc120 \uace0\uac1d\uc5d0\uac8c \ub2e4\uc2dc \uc811\uadfc\ud568\uc73c\ub85c\uc368 \uc790\uc0ac \uace0\uac1d\uc73c\ub85c \ub418\ub3cc\ub9b4 \uac00\ub2a5\uc131\uc774 \uc0dd\uae41\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \ubc16\uc5d0\ub3c4 \uc801\uc808\ud55c \uace0\uac1d\uad00\ub9ac\ub97c \ud1b5\ud574 \uc18c\ube44\uc790 \ub2c8\uc988\uc5d0 \ub530\ub978 \uc11c\ube44\uc2a4 \uc804\uac1c\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uac01\uac01\uc758 \uc18c\ube44\uc790 \ub2c8\uc988\uc5d0 \ub9de\ub294 DM \ubc0f \ucfe0\ud3f0 \ub4f1\uc744 \uc804\ub2ec\ud558\uac8c \ub418\uba74 \ud310\ucd09 \ud65c\ub3d9\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uace0\uac1d\ub3c4 \uc801\uc808\ud55c \uace0\uac1d\uad00\ub9ac\ub97c \uc6d0\ud558\uace0 \uc788\ub2e4<\/h3>\n<p>\uace0\uac1d\uacfc \uc18c\ube44\uc790\ub3c4 \ud655\uc2e4\ud55c \uace0\uac1d\uad00\ub9ac\ub85c \uadf8 \uc815\ubcf4\uac00 \uae30\uc5c5 \uc548\uc5d0\uc11c \uc81c\ub300\ub85c \uacf5\uc720\ub418\uae30\ub97c \uc6d0\ud55c\ub2e4\ub294 \uc758\uacac\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc138\uc77c\uc988\ud3ec\uc2a4\ub2f7\ucef4\uc5d0\uc11c\ub294 2019\ub144 4\uc6d4\uc5d0 \uc804 \uc138\uacc4 8,000\uba85 \uc774\uc0c1\uc758 \uc18c\ube44\uc790\uc640 \ubc95\uc778 \uad6c\ub9e4\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc774\uc5d0 \uad00\ud55c \uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 78%\uc758 \uace0\uac1d\uc740 \u300c1\uba85\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc804\ud55c \ubb38\uc81c\uac00 \ub2e4\ub978 \ub2f4\ub2f9\uc790\uc5d0\uac8c\ub3c4 \uacf5\uc720\ub418\uc5b4, \ub2f4\ub2f9 \ubd80\uc11c\ub97c \uac78\uce5c \ubcf5\uc7a1\ud55c \ubb38\uc81c\uae4c\uc9c0\ub3c4 \ud55c \ubc88\uc758 \uc0c1\ub2f4\uc73c\ub85c \ud574\uacb0\ub418\uae38 \uae30\ub300\ud55c\ub2e4\u300d \ub77c\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, 2018\ub144 3\uc6d4\ubd80\ud130 4\uc6d4\uc5d0 \uac78\uccd0 \uc804 \uc138\uacc4 6,700\uba85 \uc774\uc0c1\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc870\uc0ac\uc5d0\uc11c\ub294 79%\uc758 \uace0\uac1d\uc774 \u300c\uace7\ubc14\ub85c \ub098\ub97c \uc778\uc9c0\ud558\uace0 \uc774\ud574\ud558\uc5ec \uc694\uad6c\uc5d0 \ub9de\ub294 \ub300\uc751\uc774 \uc774\ub904\uc9c4\ub2e4\uba74 \uc790\uc2e0\uc758 \uc815\ubcf4\ub97c \uae30\uaebc\uc774 \uacf5\uc720\ud558\uaca0\ub2e4\u300d \ub77c\uace0 \ub2f5\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc989, \uace0\uac1d\uc740 \uc790\uc2e0\uc758 \uc815\ubcf4\uac00 \uc801\uc808\ud788 \uad00\ub9ac\ub418\uc5b4 \uadf8\uc5d0 \ub9de\ub294 \uc11c\ube44\uc2a4\ub97c \ubc1b\uace0 \uc2f6\uc5b4 \ud569\ub2c8\ub2e4. \ubc18\ub300\ub85c \uace0\uac1d\uad00\ub9ac\uac00 \uc81c\ub300\ub85c \ub418\uc5b4 \uc788\uc9c0 \uc54a\uc73c\uba74, \uae30\uc5c5\uc758 \uc2e0\ub8b0\uc640 \uae30\ub300\uac00 \ud558\ub77d\ud558\uac8c \ub418\ub294 \uac83\uc774\uc9c0\uc694. \uacb0\uad6d, \ub2e4\uc591\ud55c \uace0\uac1d \uc815\ubcf4\ub97c \ud55c \uacf3\uc5d0\uc11c \uad00\ub9ac\ud558\uace0 \uacf5\uc720\ud654\ud558\ub294 \uc2dc\uc2a4\ud15c \uad6c\ucd95\uc774 \ud544\uc218\uc801\uc774\ub77c\ub294 \uacb0\ub860\uc5d0 \ub3c4\ub2ec\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"tool\">\uace0\uac1d\uad00\ub9ac \ud234\uc758 \uc885\ub958<\/h2>\n<p>\uace0\uac1d\uad00\ub9ac\ub97c \ud558\ub294 \ud234\uc740 \uba87 \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0ac\uc758 \ubaa9\uc801, \ubaa9\ud45c, \uacfc\uc81c \ub4f1\uc5d0 \ub9de\uac8c \ub3c4\uc785\ud560 \ud234\uc744 \uc120\ud0dd\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\uc544\ub798\uc5d0\uc11c\ub294 \ud234\ub9c8\ub2e4\uc758 \uc7a5\uc810 \ubc0f \ub2e8\uc810\uc744 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"excel-google\">Excel \u30fb Google \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8<\/h3>\n<p>\uc544\uc9c1 \uace0\uac1d\uc774 \ub9ce\uc9c0 \uc54a\uc740 \uc911\uc18c\uae30\uc5c5\uc774\ub77c\uba74 Excel\uc774\ub098 Google \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uad00\ub9ac\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc774 \uc774\ubbf8 Excel\uc744 \ub3c4\uc785\ud588\uac70\ub098 \ubb34\ub8cc \uc0ac\uc6a9\uc774 \uac00\ub2a5\ud55c \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\uc758 Google \uacc4\uc815\uc774 \uc788\uc73c\ubbc0\ub85c, \uc0c8\ub85c\uc6b4 \ud234\uc5d0 \ud22c\uc790\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc774\ubbf8 \ub9ce\uc740 \uc9c1\uc6d0\uc774 \uc5c5\ubb34\uc5d0\uc11c \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc774\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9 \ubc29\ubc95 \uad50\uc721\uc5d0 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\ub9cc Excel\uc740 \uc218\uce58\ub098 \uc815\ubcf4\ub97c \uac31\uc2e0\ud558\uba74 \uacfc\uac70 \uc774\ub825\uc744 \ucc3e\uae30 \uc704\ud574 \uac70\uc2ac\ub7ec \uc62c\ub77c\uac00\uae30\uac00 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uac31\uc2e0 \ud6c4 \uacfc\uac70\uc640 \ube44\uad50\ud558\ub294 \uac83\ub3c4 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4. \ub610\ud55c, \ud234\uacfc \ube44\uad50\ud558\uc5ec \uac31\uc2e0\ud558\ub294\ub370\uc5d0\ub3c4 \uc218\uace0\uac00 \ub4e4\uae30 \ub54c\ubb38\uc5d0, \ub2f4\ub2f9\uc790\uac00 \uc9c4\ud589 \uc0c1\ud669\uc774\ub098 \uc218\uce58\ub97c \uac31\uc2e0\ud560 \ub54c\uae4c\uc9c0 \uc0c1\ud669 \ud30c\uc545\uc774 \uc5b4\ub835\ub2e4\ub294 \ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \uad00\ub9ac\uc790\uc758 \ud310\ub2e8\uc774 \ub2a6\uc5b4\uc9c8 \uac00\ub2a5\uc131\ub3c4 \uc0dd\uae41\ub2c8\ub2e4.<\/p>\n<h3 id=\"crm\">CRM<\/h3>\n<p>\uace0\uac1d\uad00\ub9ac\ub77c\uace0 \ud558\uba74, CRM \ud234\uc744 \ub5a0\uc62c\ub9ac\ub294 \uc0ac\ub78c\uc774 \ub9ce\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>CRM\uc740 \uace0\uac1d\uad00\ub9ac\uc5d0 \ud2b9\ud654\ub41c \ud234\uc774\uae30 \ub54c\ubb38\uc5d0 \ud544\uc694\ud55c \uae30\ub2a5\uc774 \ucc98\uc74c\ubd80\ud130 \uac16\ucdb0\uc838 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uae30\uc5c5\uc774 \ubcf4\uc720\ud55c \uace0\uac1d \uc815\ubcf4\ub97c \uc0ac\ub0b4\ub098 \ubd80\uc11c \uc804\uccb4\uc5d0 \uacf5\uc720\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ubd80\uc11c\ubcc4\ub85c \ub098\ub204\uc5c8\ub358 \uc815\ubcf4 \uad00\ub9ac\ub97c \ud55c \uacf3\uc5d0\uc11c \uc9d1\uc911\uc801\uc73c\ub85c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00 \uace0\uac1d\uc815\ubcf4\ub97c \uc720\ud6a8\ud558\uac8c \ud65c\uc6a9\ud55c\ub2e4\uba74 \ub9e4\ucd9c \ubc0f \uc601\uc5c5 \uc2e4\uc801\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n<p>\ud55c\ud3b8, \uc0c8\ub85c\uc6b4 \ud234\uc744 \ub3c4\uc785\ud560 \uacbd\uc6b0, \uc815\ubcf4\ub97c \uc0c8\ub85c \uc785\ub825\ud574\uc57c \ud558\ubbc0\ub85c, \uc6b4\uc6a9 \uac1c\uc2dc\uae4c\uc9c0 \uc2dc\uac04\uc774 \ud544\uc694\ud558\ub2e4\ub294 \ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc0ac\uc6a9 \ubc29\ubc95\uc744 \uc0c8\ub86d\uac8c \ubc30\uc6cc\uc57c\ud558\uae30 \ub54c\ubb38\uc5d0 \uc9c1\uc6d0 \uad50\uc721\uc5d0 \ub300\ud55c \ube44\uc6a9\ub3c4 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"sfa\">SFA (\uc601\uc5c5\uc9c0\uc6d0\uc2dc\uc2a4\ud15c)<\/h3>\n<p>SFA\ub780 \uc601\uc5c5 \ud65c\ub3d9\uc5d0 \ub530\ub978 \uc9c4\ucc99 \uc0c1\ud669\uc744 \uac00\uc2dc\ud654\ud560 \uc218 \uc788\uc5b4, \uc0c1\ub2f4 \ub2f4\ub2f9\uc790\uc758 \uace0\uac1d\uc815\ubcf4 (\uae30\ubcf8 \uc815\ubcf4\ub97c \uc2dc\uc791\uc73c\ub85c \uad6c\ub9e4\uc5d0 \uad00\ud55c \uc5ed\ud560, \uc608\uc0b0, \uad6c\ub9e4 \ud488\ubaa9, \uad6c\ub9e4 \ubc0f \uc57d\uc18d \uc2dc\uae30 \ub4f1)\ub97c \uae30\ub85d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub2f4\ub2f9\uc790 \uc815\ubcf4\uc640 \uae30\uc5c5 \uc815\ubcf4\ub97c \uc5f0\uacb0\ud558\uc5ec \uae30\uc5c5 \uc815\ubcf4\ub97c \uc548\uac74 \uc815\ubcf4\ub85c \uc790\ub3d9\uc73c\ub85c \uc774\uc5b4\uac08 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. SFA\uc5d0\uc11c \uace0\uac1d \uad00\ub9ac\ub97c \ud568\uc73c\ub85c\uc368 \uc601\uc5c5 \ub178\ud558\uc6b0\uc640 \uc9c0\uc2dd\uc744 \uacf5\uc720\ud560 \uc218 \uc788\uace0 \ub9e4\ucd9c \uc0c1\uc2b9\uc744 \ub178\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e8, \ub3c4\uc785\ud560 \ud234\uc5d0 \ub530\ub77c \ucd08\uae30 \ud22c\uc790 \ube44\uc6a9\uc774 \ub192\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, CRM\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc9c1\uc6d0\uc774 \ud234\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uad50\uc721\ud558\ub294\ub370 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (\ub9c8\ucf00\ud305 \uc624\ud1a0\uba54\uc774\uc158)<\/h3>\n<p>\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc8fc\uccb4\ub85c \uc0dd\uac01\ud55c \uace0\uac1d\uad00\ub9ac\ub77c\uba74 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud234\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\ub3c4 \ud3b8\ub9ac\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud234, MA\ub780 \uace0\uac1d\uc758 \uae30\ubcf8\uc801\uc778 \uc815\ubcf4\ub9cc\uc774 \uc544\ub2c8\ub77c \uba54\uc77c\ub85c \uc804\uc1a1\ud55c \ub9e4\uac70\uc9c4\uc758 \ubc18\uc751 \uc774\ub825 \ubc0f \uc6f9 \uc0ac\uc774\ud2b8 \uc5f4\ub78c \uc774\ub825, \uc138\ubbf8\ub098\uc640 \uc804\uc2dc\ud68c\uc640 \uac19\uc740 \uc774\ubca4\ud2b8 \ucc38\uac00 \uc0c1\ud669, \ub9c8\ucf00\ud305 \ud65c\ub3d9 \ub4f1\ub3c4 \uae30\ub85d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc7a0\uc7ac \uace0\uac1d\uc758 \ud2b9\uc131\uacfc \uc0c1\ud488\u30fb\uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud765\ubbf8 \uad00\uc2ec\uc758 \uc815\ub3c4, \ud589\ub3d9 \uc774\ub825 \ub4f1\uc744 \ubd84\uc11d\ud558\uc5ec \ub2c8\uc988\uc5d0 \ub9de\ub294 \uba54\uc77c \ub9e4\uac70\uc9c4\uacfc DM \ub4f1\uc744 \uc790\ub3d9 \uc804\uc1a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e8\uc810\uc73c\ub85c\ub294 \uacbd\uc6b0\uc5d0 \ub530\ub77c, \uc2e0\uaddc \ucf58\ud150\uce20 \uc791\uc131 \ubc0f \ud234\uc758 \uc124\uc815 \ub4f1 \uc6b4\uc6a9 \uac1c\uc2dc\uae4c\uc9c0 \ub9ce\uc740 \uc791\uc5c5\uc774 \ud544\uc694\ud558\uace0, \uc804\uc1a1 \uc2dc\ub098\ub9ac\uc624\ub97c \uad6c\ucd95\ud55c \ud6c4\uc5d0 \uc6b4\uc6a9\uc5d0 \ub4e4\uc5b4\uac00 \uc6b4\uc6a9\uac1c\uc2dc\uae4c\uc9c0 \uc77c\uc815\ud55c \uc791\uc5c5 \uc2dc\uac04\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4.<\/p>\n<h3>\uadf8 \ubc16\uc758 \ud234<\/h3>\n<p>\uac04\uc774\uc801\uc778 \uace0\uac1d\uc815\ubcf4 \uad00\ub9ac\ub77c\uba74 \uc9c0\uae08\uae4c\uc9c0 \uc18c\uac1c\ud55c \ud234 \uc678\uc5d0\uc11c\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uba85\ud568 \uc815\ubcf4 \uc815\ub3c4\uc758 \uace0\uac1d \uad00\ub9ac\ub294 \uba85\ud568 \uad00\ub9ac \ud234, \ub9e4\ucd9c\uc561\uacfc \uac70\ub798\uc561 \ub4f1\uc758 \uad6c\ub9e4 \uc774\ub825\uc5d0 \ub530\ub978 \uace0\uac1d \uad00\ub9ac\ub294 \ud68c\uacc4 \ud234\uc5d0\uc11c\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\ub9cc, \uc774\ub7ec\ud55c \ud234\uc740 \uace0\uac1d\uad00\ub9ac\uac00 \uba54\uc778 \uae30\ub2a5\uc774 \uc544\ub2c8\ubbc0\ub85c \uac04\ud3b8\ud55c \uad00\ub9ac\ub85c \ud55c\uc815\ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"why-crm\">\uace0\uac1d \uad00\ub9ac \ud234\uc5d0\ub294 \ud074\ub77c\uc6b0\ub4dc\uc640 \uc628\ud504\ub808\ubbf8\uc2a4\uac00 \uc788\ub2e4<\/h2>\n<p>\uace0\uac1d\uad00\ub9ac \ud234\uc740 \ud06c\uac8c \uc790\uc0ac \uc11c\ubc84\uc5d0 \ud234\uc744 \uc124\uce58\ud558\ub294 \u300c\uc628\ud504\ub808\ubbf8\uc2a4 \ud0c0\uc785\u300d \uacfc \uc778\ud130\ub137\uc744 \uc774\uc6a9\ud55c \u300c\ud074\ub77c\uc6b0\ub4dc \ud0c0\uc785\u300d 2\uac00\uc9c0\ub85c \ub098\ub20c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc628\ud504\ub808\ubbf8\uc2a4 \ud0c0\uc785\uc758 \uacbd\uc6b0 \ud074\ub77c\uc6b0\ub4dc\uc640 \ube44\uad50\ud558\uc5ec \uc790\uc720\ub85c\uc6b4 \ucee4\uc2a4\ud130\ub9c8\uc774\uc988\uac00 \uac00\ub2a5\ud558\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74, \ub3c4\uc785\u30fb\uc6b4\uc601 \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud55c\ub2e4\ub294 \ub2e8\uc810\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc\uc5d0\uc11c \uace0\uac1d\uad00\ub9ac\ub97c \ud558\uba74 \uc790\uc0ac\uc5d0\uc11c \uc11c\ubc84\ub97c \ub9c8\ub828\ud560 \ud544\uc694\uac00 \uc5c6\uace0 \ud234\uc758 \uc5c5\ub370\uc774\ud2b8\ub3c4 \uc774\uc6a9\uc790 \uce21\uc5d0\uc11c \ud560 \ud544\uc694\uac00 \uc5c6\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc628\ud504\ub808\ubbf8\uc2a4 \ud0c0\uc785\uacfc \ube44\uad50\ud588\uc744 \ub54c \ub3c4\uc785 \uc18d\ub3c4\ub3c4 \ube60\ub985\ub2c8\ub2e4.<\/p>\n<p>\uacfc\uac70\uc5d0 \ud55c\ubc88, \uc911\uc694\ud55c \uace0\uac1d\uc815\ubcf4\ub97c \uc778\ud130\ub137\uc5d0\uc11c \ub2e4\ub8e8\ub294 \ud074\ub77c\uc6b0\ub4dc \ud0c0\uc785\uc758 \ubcf4\uc548 \ubb38\uc81c\uac00 \uc0dd\uae34 \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0\ub9cc \ucd5c\uadfc\uc5d0\ub294 \ubcf4\uc548 \ubc0f \uc548\uc815\uc131\uc5d0 \uad00\ud55c \uc81c 3\uc790 \uc778\uc99d\uc744 \ucde8\ub4dd\ud55c \uc548\uc815\uc774 \ud5a5\uc0c1\ub41c \ud074\ub77c\uc6b0\ub4dc \ud0c0\uc785\uc758 \ud234\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc774\uc81c\ub294 \ud074\ub77c\uc6b0\ub4dc \ud0c0\uc785\uc758 \ubcf4\uc548\uc744 \uac71\uc815\ud560 \ud544\uc694\uac00 \uc5c6\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"point\">\uace0\uac1d\uad00\ub9ac \ud234\uc744 \uc120\ud0dd\ud558\ub294 \ud3ec\uc778\ud2b8<\/h2>\n<p>\uc9c0\uae08\uae4c\uc9c0 \uc18c\uac1c\ud55c \ub300\ub85c \ub2e4\uc591\ud55c \uace0\uac1d\uad00\ub9ac\ub97c \ud560 \uc218 \uc788\ub294 \ud234\uc774 \uc788\uace0, \uac01\uac01\uc758 \uc7a5\uc810 \ubc0f \ub2e8\uc810\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c\ub294 \uc5b4\ub5a4 \uad00\uc810\uc5d0\uc11c \uace0\uac1d\uad00\ub9ac \ud234\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc740\uc9c0, \ud575\uc2ec\uc744 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ubaa9\uc801\uacfc \uacfc\uc81c\ub97c \uba85\ud655\ud788 \ud558\uae30<\/h3>\n<p>\uc6b0\uc120\uc740 \u300c\uace0\uac1d\uad00\ub9ac\ub97c \ud558\ub294 \ubaa9\uc801\uc774 \ubb34\uc5c7\uc778\uac00\u300d\uc5d0 \ub300\ud574 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub2e4\uc74c\uc5d0 \u300c\uc5b4\ub5a4 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\uace0 \uc2f6\uc740\uac00\u300d , \u300c\uc5b4\ub5bb\uac8c \ud558\uba74 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub294\uac00\u300d\ub97c \uc815\ub9ac\ud574 \ub450\uc2ed\uc2dc\uc624. \uc608\ub97c \ub4e4\uc5b4, \ub9c8\ucf00\ud305 \ud65c\ub3d9 \ubc0f \uc601\uc5c5 \ud65c\ub3d9 \ub4f1\uc758 \uc2ec\uce35\uc801\uc774\uace0 \uc0c1\uc138\ud55c \ub370\uc774\ud130 \ud30c\uc545\uc774 \ud544\uc694\ud560 \ub54c \uc815\ub7c9\uc801\uc778 \ub370\uc774\ud130\ub97c \ud30c\uc545\ud558\ub294 \ud68c\uacc4 \ud234\uc5d0\uc11c \uace0\uac1d\uad00\ub9ac\ub97c \ud55c\ub2e4\uba74, \uc798\ubabb\ub41c \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9cc\uc57d \uc774\ubbf8 \uace0\uac1d\uad00\ub9ac\ub97c \ud558\uace0 \uc788\ub2e4\uba74 \u300c\ud604\uc7ac \uace0\uac1d\uad00\ub9ac\uc5d0 \uc788\uc5b4 \ubb38\uc81c\uac00 \uc5b4\ub514\uc5d0 \uc788\ub294\uac00\u300d\uc5d0 \ub300\ud574 \uba85\ud655\ud788 \ud558\uc2ed\uc2dc\uc624.<\/p>\n<h3>\uc9c1\uc6d0\uc758 \ud234\uc5d0 \ub300\ud55c \uc2a4\ud0ac\uacfc \uc774\ud574\ub3c4 \uc911\uc694<\/h3>\n<p>\uace0\uac1d\uad00\ub9ac \ud234\uc744 \ub3c4\uc785\ud55c \ud6c4, \uc815\ubcf4\ub97c \uc785\ub825\ud558\ub294 \uac83\uc740 \ud604\uc7a5\uc758 \uc9c1\uc6d0\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc9c1\uc6d0\uc758 \ucef4\ud4e8\ud130 \ud65c\uc6a9 \ub2a5\ub825 \ub4f1\uc744 \ucc38\uace0\ud558\uba70 \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\uac1d\uad00\ub9ac\ub97c \uc2e4\ud604\ud560 \uc218 \uc788\ub294\uac00\ub97c \ud310\ub2e8\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\uc608\ub97c \ub4e4\uba74, \uac11\uc790\uae30 \ud68c\uc0ac \uc804\uccb4\uc801\uc73c\ub85c \uc804\uac1c\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc77c\ubd80 \ubd80\uc11c\uc5d0\uc11c \uba3c\uc800 \uc18c\uaddc\ubaa8\ub85c \uc2dc\uc791\ud574\ubcf4\uace0, \uace0\uac1d\uad00\ub9ac \ud234\uc744 \ub3c4\uc785\ud558\uc5ec \uc815\ucc29\uae4c\uc9c0 \uc5b4\ub290 \uc815\ub3c4\uc758 \uc9c0\uc6d0\uc774 \ud544\uc694\ud55c\uc9c0 \uc2dc\ubbac\ub808\uc774\uc158\uc744 \ud574\ubcf4\ub294 \uac83\ub3c4 \ud55c \uac00\uc9c0 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"advancement\">\uc801\uc808\ud55c \uace0\uac1d\uad00\ub9ac\uac00 \uae30\uc5c5\uc758 \ubc1c\uc804\uc73c\ub85c \uc774\uc5b4\uc9c4\ub2e4<\/h2>\n<p>\uace0\uac1d\uc815\ubcf4\ub97c \uc5b4\ub5bb\uac8c \uc801\uc808\ud788 \uad00\ub9ac\ud558\uace0 \ud65c\uc6a9\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c \uc55e\uc73c\ub85c\uc758 \uae30\uc5c5 \ubc1c\uc804\uc774 \uc88c\uc6b0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uad00\ub9ac\uac00 \uc81c\ub300\ub85c \ub418\uc5b4 \uc788\ub2e4\uba74, \uc801\uc808\ud55c \uace0\uac1d\uc758 \ud0c0\uac9f\uacfc \ud0c0\uc774\ubc0d\uc5d0 \ub9de\ucdb0 \uace0\uac1d \ub2c8\uc988\uc5d0 \ub9de\ub294 \uc0c1\ud488\uacfc 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