\ucd5c\uc801\uc758 KPI\ub97c \ubc1c\uacac\ud558\uc5ec \uc5c5\ubb34 \uac1c\uc120\ud558\uae30<\/a><\/p>\n\uace0\uac1d \uc131\uacf5(Customer Success) \uc774\ub780?<\/h2>\n
\uc6b0\uc120 \uace0\uac1d \uc131\uacf5\uc758 \uac1c\ub150\uc5d0 \uad00\ud574 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n
\uace0\uac1d \uc131\uacf5\uc774\ub780 \uc790\uc0ac \uace0\uac1d\uc744 \uc131\uacf5\uc73c\ub85c \uc774\ub04c\uae30 \uc704\ud574 \ub2a5\ub3d9\uc801\uc73c\ub85c \uc6c0\uc9c1\uc774\ub294 \ubaa8\ub4e0 \ud65c\ub3d9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud639\uc740 \uadf8\ub7ec\ud55c \ud65c\ub3d9\uc744 \uc804\ubb38\uc801\uc73c\ub85c \ub2f4\ub2f9\ud558\ub294 \ubd80\uc11c\ub97c \uc9c0\uce6d\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n
\uc774 \ub9d0 \uc790\uccb4\ub294 2000\ub144 \uc988\uc74c\ubd80\ud130 \uc0ac\uc6a9\ub418\uae30 \uc2dc\uc791\ud588\ub2e4\uace0 \ud558\uc9c0\ub9cc SaaS\uc758 \ubcf4\uae09\uacfc \ud568\uaed8 \uae09\uc18d\ud788 \ud37c\uc9c0\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc778\ud130\ub137\uc0c1\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 SaaS\ub294 \u2018\uc774\uc6a9 \uae30\uac04\u2019\uc5d0 \ub530\ub77c \uc694\uae08\uc744 \uc9c0\ubd88\ud558\ub294 \uad6c\ub3c5\ud615\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4. \uacb0\uad6d LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc758 \uc0ac\uc6a9\uae30\uac04\uc774 \ucd5c\ub300\ud55c \uc624\ub798 \uc9c0\uc18d\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n
\uc774\ub97c \uc704\ud574 \uc11c\ube44\uc2a4\uc758 \uac80\ud1a0 \ubc0f \uac1c\uc120\uacfc \ud568\uaed8 \uace0\uac1d\uc774 \uc790\uc0ac \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \ub9cc\uc871\ud558\ub294 \uac83\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uace0\uac1d\uc740 \ubc14\ub85c \uacc4\uc57d\uc744 \ud574\uc9c0\ud558\uace0 \uacbd\uc7c1\uc0ac\ub85c \uc774\ub3d9\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \ud544\uc694\ud558\uac8c \ub41c \uac83\uc774 \ubc14\ub85c \uace0\uac1d \uc131\uacf5\uc774\ub77c\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n
KPI \uc124\uc815 \uc2dc \uc8fc\uc758\uc810<\/h2>\n
\uc55e\uc5d0\uc11c \uc124\uba85\ud588\ub4ef\uc774 \uace0\uac1d \uc131\uacf5\uc758 \uc5c5\ubb34 \ubaa9\ud45c\ub294 \uace0\uac1d \uc131\uacf5\uc774\uc790 \uace0\uac1d \ub9cc\uc871\uc785\ub2c8\ub2e4.<\/p>\n
\uadf8\ub798\uc11c KPI \uc124\uc815\ub3c4 \uace0\uac1d\uc774 \ub9cc\uc871\ud558\uace0 \uc788\ub294\uc9c0\uac00 \uc8fc\uc694 \ucd95\uc774 \ub429\ub2c8\ub2e4. \ub2e4\ub9cc \uc5ec\uae30\uc11c \uc124\uc815 \uc2dc \uba87 \uac00\uc9c0 \uc8fc\uc758\ud560 \uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\uc790\uc0ac\uc5d0 \ub9de\ub294 \uc9c0\ud45c \uc120\ud0dd\ud558\uae30<\/h3>\n
\uc5b4\ub5a4 \uc9c0\ud45c\ub97c KPI\ub85c \uc124\uc815\ud558\ub290\ub0d0\ub294 \uc0c1\ub2f9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \ub2e8 \ud558\ub098\uc758 \uc815\ub2f5\uc740 \uc5c6\uace0 \uae30\uc5c5\uc5d0 \ub530\ub77c \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \ubcf5\uc218\uc758 \uc0c1\ud488\uc744 \ucde8\uae09\ud55c\ub2e4\uba74 \uc804\uccb4\uc801\uc73c\ub85c \ub04c\uc5b4 \uc62c\ub9ac\uace0 \uc2f6\uc740\uc9c0 \ud2b9\uc815 \uc0c1\ud488\uc5d0 \uc8fc\ub825\ud558\uace0 \uc2f6\uc740\uc9c0, \uacc4\uc57d\uc774 \uc131\uc0ac\ub41c \uc9c0 \uc5bc\ub9c8\ub418\uc9c0 \uc54a\uc740 \uace0\uac1d\uc744 \uadf9\uc9c4\ud788 \ucf00\uc5b4\ud558\uc5ec \uc6b0\ub7c9 \uace0\uac1d\uc73c\ub85c \uc721\uc131\ud558\uace0 \uc2f6\uc740\uc9c0, \uc544\ub2c8\uba74 \uc6b0\ub7c9 \uace0\uac1d \ub300\uc0c1\uc73c\ub85c \uc5c5\uc140\uc744 \uac15\ud654\ud560 \uac83\uc778\uc9c0. \ud68c\uc0ac \ubc29\uce68 \ubc0f \uc5c5\ubb34 \uc0c1\ud669, \ucde8\uae09 \uc0c1\ud488\uc5d0 \ub530\ub77c \uc801\ud569\ud55c KPI\ub294 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n
\uadf8\ub7ec\ubbc0\ub85c KPI \uc124\uc815\uc744 \ud558\uae30 \uc804\uc5d0 \u300c\uc5b4\ub5a4 \uc694\uc18c\ub97c \ud0a4\uc6b0\uace0 \uc2f6\uc740\uac00\u300d\ub97c \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\uc5d0 \ub530\ub77c \uc9c0\ud45c\ub97c KPI\ub85c \uc124\uc815\ud558\uba74 \ubaa9\uc801\uc5d0 \ub9de\ub294 \uc5c5\ubb34 \uc2e4\uc801\uc744 \uc62c\ubc14\ub974\uac8c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub2e8\uae30\uc801\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\ub294 KPI \uc124\uc815\ud558\uae30<\/h3>\n
KPI\ub97c \uc124\uc815\ud558\ub294 \uc774\uc720\ub294 \uc5c5\ubb34 \uc2e4\uc801\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud574\uc11c\uc785\ub2c8\ub2e4. \ud3c9\uac00\ub294 \ubd84\uc11d\ud558\uace0 \uac1c\uc120\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \uc758\ubbf8\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \u300c\uc2e4\uc801\uc774 \ubd80\uc9c4\ud558\uad6c\ub098\u300d\uc5d0\uc11c \ub05d\ub098\ubc84\ub9ac\uac8c \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \ubd84\uc11d\uacfc \uac1c\uc120\uc5d0\ub294 \uc5b4\ub290 \uc815\ub3c4\uc758 \uc2dc\uac04\uc774 \uac78\ub9ac\uae30 \ub54c\ubb38\uc5d0 \uadf8 \uacb0\uacfc\uac00 \ub098\ud0c0\ub098\uae30\uae4c\uc9c0 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. \ud6a8\uacfc\ub97c \uc8fc\uace0\uc790 \ud55c \uac83\uc774 \ub300\uc0c1\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \ub54c\uae4c\uc9c0\uc758 \uc2dc\uac04\uc801 \uacbd\uacfc\ub97c \uc2dc\ucc28(time-lag)\ub77c\uace0 \ud558\ub294\ub370, \uc774\ub807\uac8c \ub418\uba74 \uc2dc\ucc28(\ud0c0\uc784 \ub798\uadf8)\uac00 \uae38\uc5b4\uc838 \uadf8 \uc2dc\uac04 \ub3d9\uc548 \uace0\uac1d\uc774 \ub5a0\ub098\uac08 \uc704\ud5d8\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub54c\ubb38\uc5d0 KPI\ub294 \ub2e8\uae30\uc801 \ub300\uc751\uc774 \uac00\ub2a5\ud55c \uac83\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uce21\uc815\uc5d0 \uc5b4\ub290 \uc815\ub3c4 \uae30\uac04\uc774 \ud544\uc694\ud55c \uc9c0\ud45c\ub97c \uc0ac\uc6a9\ud560 \ub54c\ub294 \uadf8\uac83\uc744 \ubcf4\ucda9\ud560 \uc218 \uc788\ub294 \ub2e8\uae30 \uc9c0\ud45c\ub97c \ubcd1\uc6a9\ud558\uba74 \uc88b\uc744 \uac83\uc785\ub2c8\ub2e4. KPI\uc758 \uc6c0\uc9c1\uc784\uc744 \ubcf4\uba74\uc11c \ub2e8\uae30\uac04\uc5d0 PDCA(PLAN DO CHECK ACTION, \ubaa9\ud45c\ub2ec\uc131\uc744 \uc704\ud574 \u2018\uacc4\ud68d\u2192\uc2e4\ucc9c\u2192\ud655\uc778\u2192\uc870\uce58\u2019 \ub97c \ubc18\ubcf5\ud558\ub294 \ud589\uc704)\ub97c \ub3cc\ub9b4 \uc218 \uc788\ub294 \uc9c0\ud45c\ub97c \uc124\uc815\ud574\uc57c\ud569\ub2c8\ub2e4.<\/p>\n
\uc124\uc815\ud55c KPI\uac00 \uc801\uc808\ud55c\uc9c0 \uc218\uc2dc\ub85c \uac80\uc99d\ud558\uae30<\/h3>\n
KPI\ub294 \u300c\ud55c \ubc88 \uc815\ud558\uba74 \uadf8\uac83\uc73c\ub85c \uace0\uc815\u300d\ub418\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \ubcc0\uacbd\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n
\uc560\ucd08 \uc124\uc815\ud588\ub358 KPI\ub97c \uc2e4\uc81c\ub85c \uc9c4\ud589\ud574\ubcf4\ub2c8 \uadf8\ub2e4\uc9c0 \uc2e4\uc0c1\uc744 \ubc18\uc601\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub294 \uacbd\uc6b0\uac00 \uc885\uc885 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud788\ub824 \ucd08\uae30\ubd80\ud130 \uc644\ubcbd\ud55c KPI \uc124\uc815\uc774 \uac00\ub2a5\ud55c \ucf00\uc774\uc2a4\ub294 \uc801\uc744 \uac83\uc785\ub2c8\ub2e4. \uc801\uc808\ud558\uc9c0 \uc54a\uc740 KPI\ub97c \uadf8\ub300\ub85c \uacc4\uc18d \uc0ac\uc6a9\ud558\uba74 KPI\ub97c \uc124\uc815\ud55c \uc758\ubbf8\uac00 \ud750\ub824\uc9c0\uace0 \uadf8 \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uac1c\uc120\ud558\ub294 \uac83\ub3c4 \uae30\ub300\ud55c \ud6a8\uacfc\ub97c \uc5bb\ub294 \uac83\ub3c4 \ubd88\uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n
\uadf8\ub798\uc11c \uc77c\ubc18\uc801\uc73c\ub85c \uad11\ubc94\uc704\ud558\uac8c \uc0ac\uc6a9\ub418\uace0 \uc788\ub294 \uc218\uce58\ub97c KPI\ub85c \uc124\uc815\ud558\ub354\ub77c\ub3c4 \uadf8 KPI\uac00 \ud0c0\ub2f9\ud55c\uc9c0\ub97c \uc218\uc2dc\ub85c \uac80\uc99d\ud558\ub294 \uac83\uc740 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9cc\uc57d \ud0c0\ub2f9\ud558\ub2e4\uace0 \uc0dd\uac01\ub418\uc9c0 \uc54a\uc73c\uba74 \ub2e4\ub978 \uc218\uce58\ub85c \ub300\uccb4\ud558\uac70\ub098 \ucd94\uac00\ud558\uac70\ub098 \ud558\uba74\uc11c \uc218\uc815\ud558\uba70 \uc9c4\ud589\ud558\uc2ed\uc2dc\uc624.<\/p>\n
\ub300\ud45c\uc801\uc778 KPI<\/h2>\n
\uace0\uac1d \uc131\uacf5\uc5d0\uc11c \uc790\uc8fc \uc0ac\uc6a9\ub418\ub294 KPI\ub97c \uc18c\uac1c\ud574\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \ud558\uae30\uc758 \uc218\uce58\ub4e4\uc740 \u300c\uace0\uac1d\uc5d0\uac8c \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0 \uc788\ub294\uac00, \ub9cc\uc871\ud558\uace0 \uc788\ub294\uac00\u300d\ub97c \ud45c\ud604\ud558\ub294 \uc218\uce58\ub85c \uc720\ud6a8\ud55c \uac83\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n
\ub2e8, \uc55e\uc11c \uacf5\uc720\ud558\uc600\ub4ef\uc774 \ucd5c\uc801\uc758 KPI \uc124\uc815\uc774\ub77c\ub294 \uac83\uc740 \uae30\uc5c5\ub9c8\ub2e4 \ub2e4\ub985\ub2c8\ub2e4. \ub610\ud55c, \uc0c1\uc138\ud55c \ubd84\uc11d\uc744 \ud558\uace0 \uc2f6\uc740 \uacbd\uc6b0\uc5d0\ub294 \ubcf4\ub2e4 \ub9ce\uc740 \uc9c0\ud45c\ub97c KPI\ub85c \uc124\uc815\ud560 \ud544\uc694\uac00 \uc788\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\uacc4\uc18d\ub960(\ub9ac\ud53c\ud2b8\uc728)<\/h3>\n
\uacc4\uc18d\ub960(\ub9ac\ud53c\ud2b8\uc728)\uc740 \uc2e0\uaddc \uace0\uac1d \uc911 \uc5b4\ub290 \uc815\ub3c4\uac00 \ud55c \ubc88 \uc774\uc0c1 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \ub2e4\uc2dc \uc774\uc6a9\ud558\ub294\uc9c0\ub97c \ud45c\uc2dc\ud558\ub294 \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n
\uc5b4\ub5a4 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\uc11c\ub3c4 \uacc4\uc18d\uc131\uc740 \uc911\uc694\ud558\uba70, \ub9e4\ucd9c\uc744 \ub4b7\ubc1b\uce68\ud558\ub294 \uc874\uc7ac\uc785\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uacc4\uc18d\uc131\uc774 \uc788\ub294 \uace0\uac1d\uc774 \ub9ce\ub2e4\ub294 \uac83\uc740 \uc790\uc0ac \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\uac00 \uace0\uac1d \uc131\uacf5\uacfc \ub9cc\uc871\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\ub2e4\ub294 \uc99d\uac70\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \uad00\uc810\uc5d0\uc11c \uc911\uc694\ud55c KPI\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ud574\uc57d\ub960<\/h3>\n
\uacc4\uc18d\ub960\uacfc \ubc18\ub300\uc758 \uac1c\ub150\uc73c\ub85c \uc804\uccb4 \uace0\uac1d \uc911 \ud574\uc57d\uc744 \uc120\ud0dd\ud55c \uace0\uac1d\uc758 \ube44\uc728\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n
\uc774\uc6a9 \uae30\uac04\uc5d0 \ub530\ub77c \uc694\uae08\uc774 \ubc1c\uc0dd\ud558\ub294 \uad6c\ub3c5\ud615 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n
\uad6c\ub3c5\ud615\uc740 \ud310\ub9e4\ud615\uacfc\ub294 \ub2ec\ub9ac \uc77c\uc815 \uae30\uac04\ub9c8\ub2e4 \uacc4\uc57d \uac31\uc2e0 \ud639\uc740 \ud574\uc9c0\uc5d0 \ub300\ud55c \uc120\ud0dd\uc774 \uace0\uac1d \uce21\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub54c \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\uac00 \ub0ae\uc73c\uba74 \ud574\uc57d\ub420 \uac00\ub2a5\uc131\uc774 \ucee4\uc9c0\ubbc0\ub85c, \ud574\uc57d\ub960\uc740 \uace0\uac1d \uc131\uacf5 \uc9c0\ud45c\uc5d0 \uc788\uc5b4 \uc911\uc694\ud55c \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n
\ub610\ud55c, \ud574\uc57d \uc2dc \uc11c\ube44\uc2a4 \ub0b4\uc6a9\uc5d0 \ubd88\ub9cc\uc774 \uc788\uac70\ub098 \ucf54\uc2a4\ud2b8 \ud37c\ud3ec\uba3c\uc2a4\uac00 \ub098\uc058\ub2e4\uac70\ub098 \ubcf4\ub2e4 \uc6b0\uc218\ud55c \ud0c0\uc0ac \uc81c\ud488\uc5d0 \uc788\ub2e4 \ub4f1\uc758 \uc774\uc720\ub97c \ud53c\ub4dc\ubc31 \ubc1b\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uace0\uac1d\uc758 \uc758\uacac\uc744 \uc218\ub834\ud558\uc5ec \uc774\ud6c4\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud558\ub2e4\uba74 \uace0\uac1d\uc5d0\uac8c \uc9c0\uae08\ubcf4\ub2e4 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uc774\ub7ec\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \uc81c\ub300\ub85c \uc815\ube44\ud574\ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n
\uace0\uac1d \ub2e8\uac00\u30fb\uc5c5\uc140\uc728\u30fb\ud06c\ub85c\uc2a4\uc140\uc728<\/h3>\n
\uace0\uac1d \uc131\uacf5\uc740 \uace0\uac1d\uc774 \uc131\uacf5\uc744 \uc2e4\uac10\ud558\uace0 \ub9cc\uc871\ud568\uc73c\ub85c\uc368 \uc790\uc0ac \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uacc4\uc18d \uc774\uc6a9\ud558\uace0 LTV\ub97c \ucd5c\ub300\ud654\ud558\ub294 \uac83\uc774 \ubaa9\uc801\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uc5c5\uc140 \ubc0f \ud06c\ub85c\uc2a4\uc140\uc5d0 \uc758\ud55c \uace0\uac1d \ub2e8\uac00\uc758 \uc99d\uac00\ub294 \u300c\uace0\uac1d \uc131\uacf5\uc774 \uc720\ud6a8\ud558\uac8c \uae30\ub2a5\ud558\uace0 \uc788\ub2e4\u300d \ub77c \ud310\ub2e8\ud560 \uc218 \uc788\uace0, \uc5c5\uc140\ub960, \ud06c\ub85c\uc2a4\uc140\ub960\uc740 \ub354\ubd88\uc5b4 \uc9c0\ud45c\ub85c \uc720\uc6a9\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n
\uc774\ub54c, \ub9ce\uc740 \uacf3\uc5d0\uc11c \uae30\uac04 \ud55c\uc815 \ucea0\ud398\uc778\uc5d0 \ub530\ub77c \uc5c5\uc140 \ubc0f \ud06c\ub85c\uc2a4\uc140\uc744 \ub178\ub9ac\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ud55c \uacbd\uc6b0\uc5d0\ub294 \uace0\uac1d \uce21\uc774 \u300c\ucea0\ud398\uc778\uc5d0\uc11c \uc800\ub834\ud588\uae30 \ub54c\ubb38\uc5d0 \uc0c1\uc704 \ubc84\uc804\uc73c\ub85c \uad50\uccb4\ud574\ubcf4\uc558\uc9c0\ub9cc \uadf8\ub2e4\uc9c0 \uba54\ub9ac\ud2b8\ub97c \ub290\ub07c\uc9c0 \ubabb\ud588\ub2e4\u300d \ub77c\uace0 \ud574\uc57d\ud558\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacbd\uc6b0, \uc5c5\uc140\ub960\u30fb\ud06c\ub85c\uc2a4\uc140\ub960\uc744 KPI\uc5d0 \ud3ec\ud568\ud574 \ub450\uba74 \uadf8 \ud6c4\uc758 \uace0\uac1d\uc758 \ub3d9\ud5a5\uae4c\uc9c0 \ucd94\uc801\ud558\uc5ec \ub354\uc6b1 \uc815\ubc00\ud55c \ubd84\uc11d\uc774 \uac00\ub2a5\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n
NPS<\/h3>\n
NPS\ub294 Net Promoter Score\uc758 \uc57d\uc5b4\ub85c \ud2b9\uc815 \uae30\uc5c5 \ubc0f \ube0c\ub79c\ub4dc, \uc81c\ud488\u30fb\uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc774\uc6a9\uc790\uac00 \uc5bc\ub9c8\ub098 \uc560\ucc29\uacfc \uc2e0\ub8b0\ub97c \uac00\uc84c\ub294\uc9c0\ub97c \uc218\uce58\ud654\ud55c \uac83\uc785\ub2c8\ub2e4. \u300c\uace0\uac1d \ucda9\uc131 \uc9c0\ud45c\u300d \ub77c\uace0 \ub9d0\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n
\uc77c\ubc18\uc801\uc73c\ub85c NPS \uce21\uc815\uc744 \uc704\ud574\uc11c\ub294 \uc559\ucf00\uc774\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \u300c\uc774 \uc0c1\ud488\uc744 \uc8fc\uc704\uc5d0 \ucd94\ucc9c\ud558\uace0 \uc2f6\ub2e4\uace0 \uc0dd\uac01\ud558\ub294\uac00?\u300d \uc640 \uac19\uc740 \uc9c8\ubb38\uc5d0 0\uc5d0\uc11c 10\uae4c\uc9c0 11\ub2e8\uacc4\ub85c \ud68c\ub2f5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uc774 \ud68c\ub2f9 \uc911 0\uc5d0\uc11c 6\uae4c\uc9c0\ub294 \uadf8\ub2e4\uc9c0 \uc9c0\uc778\uc5d0\uac8c \uc18c\uac1c\ud558\uace0 \uc2f6\uc9c0 \uc54a\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \u300c\ube44\ud310\uc790\u300d\uc774\uace0, 7\uc5d0\uc11c 8\uc740 \uc5b4\ub290 \ucabd\uc774\ub77c\uace0 \ud560 \uc218 \uc5c6\ub294 \u300c\uc911\ub9bd\uc790\u300d \uc785\ub2c8\ub2e4. 9\uc5d0\uc11c 10\uc744 \ub2f5\ud55c \uace0\uac1d\uc740 \uc8fc\uc704\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \uad8c\uc720\ud558\uace0 \uc2f6\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \u300c\ucd94\ucc9c\uc790\u300d\ub85c \ubd84\ub958\ud569\ub2c8\ub2e4. \ucd94\ucc9c\uc790\uc758 \ube44\uc728\uc5d0\uc11c \ube44\ud310\uc790\uc758 \ube44\uc728\uc744 \ube80 \uc218\uce58\uac00 NPS\uc785\ub2c8\ub2e4.<\/p>\n
\ucd94\ucc9c\uc790\ub294 \uc774\ubbf8 \uc790\uc0ac \ud639\uc740 \uc790\uc0ac \uc81c\ud488\uc758 \ud32c\uc774\uace0 \ub9cc\uc871\ub3c4\uc640 LTV\uac00 \ub192\ub2e4\uace0 \uc0dd\uac01\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, NPS\uac00 \ub192\ub2e4\ub294 \uac83\uc740 \u300c\ube44\ud310\uc790\uac00 \uc801\uace0 \ucd94\ucc9c\uc790\uac00 \ub9ce\ub2e4\u300d \uc774\uae30 \ub54c\ubb38\uc5d0 \uc218\uc775\uc73c\ub85c \uc9c1\uacb0\ub418\ub294 \uc9c0\ud45c\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
KPI \ub2ec\uc131\uc744 \uc704\ud55c \uad6c\uc870 \ub9cc\ub4e4\uae30<\/h2>\n
LTV\ub97c \ub192\uc774\uae30 \uc704\ud55c \uc801\uc808\ud55c KPI\uac00 \uc124\uc815\ub418\uc5c8\ub2e4\uba74 \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ud589\ub3d9\uc5d0 \ub3cc\uc785\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc5c5\uc140\u30fb\ud06c\ub85c\uc2a4\uc140 \ud0c0\uc774\ubc0d\uc744 \ucc3e\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\ub9c8\ub2e4 \uc5b4\ub5a4 \uae30\ub2a5\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\ub294\uc9c0\ub97c \ud655\uc778\ud558\uace0 \uad6c\uccb4\uc801\uc778 \ud589\ub3d9\uc73c\ub85c \uc62e\uaca8\uc57c \ud569\ub2c8\ub2e4.<\/p>\n
KPI\ub294 \uc124\uc815\ub9cc\uc73c\ub85c \uc758\ubbf8 \uc788\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ud589\ub3d9\uc744 \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294,KPI\ub97c \ubc14\ud0d5\uc73c\ub85c \uac01 \uc2dc\ucc45\uc758 \uc9c4\ud589 \ub2e8\uc704\ub9c8\ub2e4 KPI\ub97c \uc124\uc815\ud574\ub450\uace0 \uadf8 \uc218\uce58\ub97c \ucd94\uc801\ud558\uba74\uc11c KPI\ub97c \ub2ec\uc131\ud574 \uac08 \uc218 \uc788\ub3c4\ub85d \uad6c\uc870\ud654\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub807\uac8c \ud55c\ub2e4\uba74 \ub2ec\uc131\ud574\uc57c\ub9cc \ud558\ub294 KPI\ub97c \uc704\ud574 \ud574\uc57c\ub9cc \ud558\ub294 \uac83\ub4e4\uc774 \ub354\uc6b1 \uba85\ud655\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n
\uc608\ub97c \ub4e4\uba74, \ud574\uc57d\ub960\uc744 KPI\ub85c \uc124\uc815\ud55c \uacbd\uc6b0 \ucc98\uc74c \ub85c\uadf8\uc778 \ube44\uc728\uacfc \uc0ac\uc774\ud2b8 \uc774\uc6a9 \ube44\uc728\uc774 \uc11c\ube0c KPI\uac00 \ub429\ub2c8\ub2e4.<\/p>\n
\ucd5c\uc801\uc758 KPI\ub97c \ubc1c\uacac\ud558\uc5ec \uc5c5\ubb34 \uac1c\uc120\ud558\uae30<\/h2>\n
KPI\uc5d0 \uc5b4\ub5a4 \uc218\uce58\ub97c \uc124\uc815\ud558\ub294\uac00\ub294 \uae30\uc5c5\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc911\uc694\ud55c \uac83\uc740 \uadf8 \uc218\uce58\uc758 \ubcc0\ud654\uc5d0 \uc77c\ud76c\uc77c\ube44\ud558\uc9c0 \uc54a\uace0 \ub0c9\uc815\ud558\uac8c \ubd84\uc11d\ud558\uc5ec \uc2e0\uc18d\ud558\uac8c \uac1c\uc120\uc548\uc744 \ub3c4\ucd9c\ud558\uace0 \ud604\uc7a5 \uc5c5\ubb34\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \ubaa8\ucc98\ub7fc \uc138\uc6b4 KPI\ub3c4 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"
\uba3c\uc800 KPI(Key Performance Indicator: \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c)\ub780, \ud2b9\uc815 \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud574 \uc8fc\ubaa9\ud558\uace0 \uad00\ub9ac\ud574\uc57c \ud560 \uac01\uac01\uc758 \uc694\uc18c\ub4e4\uc758 \uc131\uacfc \uc9c0\ud45c\ub97c \ub73b\ud569\ub2c8\ub2e4. \uc774 \ub54c \uc9c0\ud45c\ub85c \uc124\uc815\ud560 \uc218\uce58\ub97c \uc798\ubabb \uc120\uc815\ud558\uac8c \ub418\uba74 \uc815\ud655\ud55c \uc2e4\uc801 \ud3c9\uac00\uac00 \uc5b4\ub824\uc6cc\uc9d1\ub2c8\ub2e4. \uc798\ubabb\ub41c \uc218\uce58…<\/p>\n","protected":false},"author":1,"featured_media":920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[109],"coauthors":[8],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-crm"],"yoast_head":"\n
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