\uc790\uc0ac\uc5d0 \ud544\uc694\ud55c \uac83\uc744 \uacb0\uc815 \ud6c4 \ub3c4\uc785\ud558\uae30<\/a><\/p>\nCRM\uc774\ub780?<\/h2>\n
\uadfc \uba87 \ub144\uac04 \ub9ce\uc740 \ube44\uc988\ub2c8\uc2a4 \ud234\uc774 \ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4\ub85c \uc81c\uacf5\ub418\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. CRM\uacfc ERP\ub3c4 \uadf8\ub7f0 \ud234\uc758 \ud558\ub098\uc785\ub2c8\ub2e4. \ubb3c\ub860 \uacf5\ud1b5\uc801\uc778 \uae30\ub2a5\ub3c4 \ub9ce\uc9c0\ub9cc, \ubcf8\ub798\uc758 \uc81c\uc791 \ubaa9\uc801\uc774 \ub2e4\ub974\ubbc0\ub85c \ub3d9\uc77c\uc2dc\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n
\uc6b0\uc120 CRM\uc740 \u300cCustomer Relationship Management\u300d\uc758 \uc57d\uc5b4\ub85c \u300c\uace0\uac1d \uad00\uacc4 \uad00\ub9ac\u300d \ub85c\ub3c4 \ubd88\ub9bd\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uce21\uba74\uc5d0\uc11c, \uace0\uac1d\uacfc \uc591\ud638\ud55c \uad00\uacc4\ub97c \uad6c\ucd95, \uc720\uc9c0\ud558\uace0 \ub9cc\uc871\ub3c4\ub97c \ub192\uc784\uc73c\ub85c\uc368 LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\ub97c \ucd5c\ub300\ud654\ud558\uae30 \ub54c\ubb38\uc5d0 LTV\ub97c \uc704\ud55c \uc804\ub7b5\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud55c\ud3b8, CRM\uc744 \uc2e4\ud604\ud558\uae30 \uc704\ud574 \ud65c\uc6a9\ub418\ub294 \ud234\ub3c4 CRM\uc73c\ub85c \ubd88\ub9bd\ub2c8\ub2e4.<\/p>\n
\uadf8\ub807\ub2e4\uba74 \ud234\ub85c\uc11c\uc758 CRM\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/p>\n
CRM \ucf58\uc149\ud2b8<\/h3>\n
CRM\uc758 \ubaa9\uc801\uc740 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad00\ub9ac\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d \uc815\ubcf4\ub97c \ud55c\uacf3\uc5d0 \ubaa8\uc544 \uad00\ub9ac\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc790\uc0ac\uc640 \uace0\uac1d\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ubc18\uc758 \uc815\ubcf4\ub97c \ucd95\uc801\ud558\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ud55c \ucca0\uc800\ud55c \uace0\uac1d \uad00\ub9ac\uac00 \uac00\ub2a5\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\uadf8 \ubc94\uc704\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\uac00 \uc2dc\uc791\ub418\ub294 \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 \uc6b0\ub7c9 \uace0\uac1d\uc774 \ub41c \ud6c4\uae4c\uc9c0\ub3c4 \uc544\uc6b0\ub985\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c CRM\uc740 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (MA: Marketing Automation) \ub098 \uc601\uc5c5\uc9c0\uc6d0\uc2dc\uc2a4\ud15c (SFA: Sales Force Automation), \uace0\uac1d \uc11c\ud3ec\ud2b8\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \ucef4\ud4e8\ud130 \uc804\ud654 \ud1b5\ud569 \uc2dc\uc2a4\ud15c (CTI) \ub4f1\uacfc\uc758 \uc5f0\uacc4\ub97c \uac15\ud654\ud558\uac70\ub098 \uc911\ubcf5\ub41c \uae30\ub2a5\ub3c4 \ud3ec\ud568\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
CRM\uc758 \uae30\ubcf8\uc801\uc778 \uae30\ub2a5<\/h3>\n
CRM\uc740 \uc790\uc0ac\uc640 \uad00\ub828\ub41c \uace0\uac1d\uc758 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \ucd95\uc801\u30fb\uad00\ub9ac\ud558\uace0 \ucd94\ucd9c\u30fb\ubd84\uc11d\ud558\uae30 \uc704\ud55c \uae30\ub2a5\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\ubcc4 \uace0\uac1d\uc5d0 \ub300\ud55c \uae30\ubcf8 \uc815\ubcf4\uc640 \ud568\uaed8 \ud574\ub2f9 \uace0\uac1d\uacfc \uc5b4\ub5a4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud574\uc654\ub294\uc9c0\uc5d0 \ub300\ud55c \uae30\ub85d\ub3c4 \uc2dc\uac04 \uc21c\uc11c\ub300\ub85c \uad00\ub9ac\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ub2f4\uc758 \uc9c4\ud589 \uc0c1\ud669 \uae30\ub85d \ubc0f \ub2f4\ub2f9 \uc601\uc5c5\uacfc\uc758 \uba54\uc77c \ub4f1\ub3c4 \uba54\uc77c \uc1a1\uc2e0\uc790\uc640 \uc5f0\uacc4\ud558\uc5ec \ud55c \uacf3\uc5d0\uc11c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub610\ud55c, \ucd95\uc801\ub41c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \uc228\uaca8\uc9c4 \uc601\uc5c5 \uacfc\uc81c\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
CRM\uc758 \uc8fc\uc694 \uc6a9\ub3c4<\/h3>\n
CRM\uc740 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\uc131\uc744 \ud5a5\uc0c1\u30fb\uac1c\uc120\u30fb\uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc774\uc6a9\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud234\ub85c\uc11c\uc758 \uc8fc\uc694 \uae30\ub2a5\uc740 \uace0\uac1d \uc815\ubcf4\uc640 \uc790\uc0ac\uc640\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc815\ubcf4\ub97c \ucd95\uc801\u30fb\uad00\ub9ac\ud558\ub294 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0 \ub9cc\uc77c \uadf8\uac83\ub9cc\uc73c\ub85c CRM\uc744 \ud310\ub2e8\ud55c\ub2e4\uba74 CRM\uc740 \uadf8\uc800 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \ubd88\uacfc\ud574\uc9d1\ub2c8\ub2e4. \ub530\ub77c\uc11c CRM\uc758 \ubcf8\ub798 \uae30\ub2a5 \ubc1c\ud718\ub97c \uc704\ud574\uc11c\ub294 \uadf8 \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\ub290\ub0d0\uac00 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n
\ub370\uc774\ud130 \uc785\ub825 \uc790\uccb4\ub294 \uae30\ub2a5\uc801\uc778 \uc791\uc5c5\uc774\uc9c0\ub9cc \uadf8 \ub370\uc774\ud130\ub97c \ud544\uc694\ud55c \ubd80\ubd84\ub9cc \ud2b9\uc815\ud558\uc5ec \ucd94\ucd9c\ud558\uace0 \ubd84\uc11d\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc0ac\ub78c\uc758 \ud310\ub2e8\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc989, CRM\uc758 \ucda9\ubd84\ud55c \ud65c\uc6a9\uc744 \uc704\ud574\uc11c\ub294 \ucd95\uc801\ub41c \ub370\uc774\ud130\ub97c \uc5b4\ub5bb\uac8c \ubd84\uc11d\ud558\uace0 \ud65c\ub3d9\uc5d0 \uc801\uc6a9\ud560\uc9c0\uc5d0 \ub300\ud55c \uace0\ubbfc\uacfc \uacb0\uc815\uc774 \uc218\ubc18\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n
CRM \ub3c4\uc785\uc758 \uc7a5\uc810<\/h3>\n
CRM\uc758 \ubaa9\uc801\uc740 \u300c\uace0\uac1d \ub9cc\uc871 \ud5a5\uc0c1\uc744 \ud1b5\ud55c LTV\uc758 \uadf9\ub300\ud654\u300d\uc785\ub2c8\ub2e4. \uc774\ub97c \ub4a4\uc9d1\uc5b4 \uc0dd\uac01\ud558\uba74 \u300c\uace0\uac1d \uc815\ubcf4 \uacf5\uc720\u300d\uc640 \u300c\uc601\uc5c5\ud65c\ub3d9\uc758 \ud300 \ud50c\ub808\uc774\ud654\u300d \uac00 \ud544\uc694\ud558\uac8c \ub429\ub2c8\ub2e4. CRM\uc758 \uc218\ub9ce\uc740 \uae30\ub2a5\uc740 \ubc14\ub85c \uc774 2\uac00\uc9c0\ub97c \uc2e4\ud604\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ub41c\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\uace0\uac1d \uc815\ubcf4\ub97c \uacf5\uc720\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc758 \uc815\ubcf4\uac00 \uc601\uc5c5\uc9c1\uc6d0 \uac1c\uc778\uc5d0\uac8c \uad6d\ud55c\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \u300c\uc601\uc5c5 \ub2f4\ub2f9\uc790 \u25ef\u25ef\uc528\uc758 \uace0\uac1d\u300d\uc774 \u300c\uc601\uc5c5 \ubd80\uc11c\uc758 \uace0\uac1d\u300d\uc73c\ub85c \uc804\ub2ec\ub418\ub294 \uacfc\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uac1c\ubcc4 \uace0\uac1d\uc744 \ud300 \ucc28\uc6d0\uc5d0\uc11c \ub300\uc751\ud55c\ub2e4\uba74 \uc5c5\ubb34 \ud6a8\uc728\uc740 \ud5a5\uc0c1\ub418\uace0, \ubb38\uc81c \ubc1c\uc0dd \uc2dc\uc5d0\ub3c4 \uc2e0\uc18d\u30fb\uc815\ud655\ud558\uac8c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc5ec \uc601\uc5c5 \ubd80\uc11c \uc804\uccb4\uc758 \uacc4\uc57d \uc131\uc0ac\uc728\uc744 \ub192\uc774\ub294 \uac83\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub97c \uc2e4\ud604\ud558\uae30 \uc704\ud55c \ud234, \uc774\uac83\uc774 \ubc14\ub85c CRM\uc785\ub2c8\ub2e4.<\/p>\n
ERP\ub780?<\/h2>\n
ERP\ub780 \u300cEnterprise Resource Planning\u300d\uc758 \uc57d\uc5b4\ub85c \u300c\uc804\uc0ac\uc801 \uc790\uc6d0\uad00\ub9ac\u300d\ub77c\uace0 \ubd88\ub9bd\ub2c8\ub2e4. \uacbd\uc601\uc5d0 \ud544\uc694\ud55c \uc778\uc801 \uc790\uc6d0, \uc7ac\ubb34 \ub4f1\uc744 \uad00\ub9ac\ud558\uace0 \uacbd\uc601 \uc804\ub7b5\uc744 \ubc14\ud0d5\uc73c\ub85c \uacc4\ud68d\uc744 \uc138\uc6b0\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \ubc30\ubd84\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uba70 \uadf8\uac83\uc744 \uc2e4\ud604\ud558\uae30 \uc704\ud55c \uc2dc\uc2a4\ud15c\ub3c4 ERP \ub610\ub294 \u300c\uc804\uc0ac\uc801 \uc790\uc6d0\uad00\ub9ac\u300d\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n
\uc2dc\uc2a4\ud15c\uc73c\ub85c\uc11c\uc758 ERP\ub3c4 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n
ERP\uc758 \ucf58\uc149\ud2b8<\/h3>\n
\ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c\ub294 \uacbd\uc601 \uc790\uc6d0\uc778 \uc778\uc801 \uc790\uc6d0, \uc7ac\ubb34, \uc81c\ud488 \ub4f1\uc744 \uac1c\ubcc4 \ubd80\uc11c\uc5d0\uc11c \uad00\ub9ac\ud569\ub2c8\ub2e4. \uc9c1\uc6d0 \uad00\ub828 \uc815\ubcf4\ub294 \uc778\uc0ac\ubd80\uc5d0\uc11c, \uc81c\ud488 \ubc0f \uc7ac\uace0\uc5d0 \uad00\ud55c \uac83\uc740 \uc0dd\uc0b0 \uad00\ub9ac \ubc0f \uc7ac\uace0 \uad00\ub9ac\ubd80\uc5d0\uc11c, \uc790\uae08\uc5d0 \uad00\ud574\uc11c\ub294 \uc7ac\ubb34 \ubc0f \uacbd\ub9ac\ubd80\uc5d0\uc11c \uac1c\ubcc4 \uc2dc\uc2a4\ud15c \ubc0f \ud234\uc744 \uac01\uac01 \uc0ac\uc6a9\ud558\uc5ec \uad00\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
ERP\ub294 \uc774\ub807\uac8c \ud769\uc5b4\uc838 \uad00\ub9ac\ub418\uace0 \uc788\ub294 \uacbd\uc601 \uc790\uc6d0 \uc815\ubcf4\ub97c \ud55c \uacf3\uc5d0\uc11c \uad00\ub9ac\ud558\ub294 \ud658\uacbd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5 \ub0b4\uc5d0 \uc790\uc6d0 \uc0c1\ud669 \ud30c\uc545\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \ud6a8\uc728\uc801\uc778 \ubc30\ubd84\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n
ERP\uc758 \uae30\ubcf8\uc801\uc778 \uae30\ub2a5<\/h3>\n
ERP\ub294 \uae30\uc5c5 \ub0b4\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \ub2e4\uc591\ud55c \uad00\ub9ac \ud234\uc758 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc778\uc0ac, \uc7ac\ubb34, \ud68c\uacc4, \uc7ac\uace0, \ud310\ub9e4, \uc601\uc5c5 \ub4f1 \uac01 \ubd80\uc11c\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \uad00\ub9ac \uae30\ub2a5\uc744 \ub9dd\ub77c\ud558\uba70 \ub354 \ub098\uc544\uac00 \uc81c\uc870 \uc5c5\uccb4\ub97c \ub300\uc0c1\uc73c\ub85c \uc0dd\uc0b0 \uad00\ub9ac \uae30\ub2a5\uc744 \ubaa8\ub4c8\ub85c \uc81c\uacf5\ud558\ub294 \uc81c\ud488\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub610\ud55c, \uc790\uc6d0 \uad00\ub828 \uc815\ubcf4\ub97c \uae30\ubcf8 \ub370\uc774\ud130\ub85c \uadf8 \uc911\uc2ec\uc5d0 \ub193\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uac31\uc2e0\ud558\uba74\uc11c \ubaa8\ub4e0 \ubd80\uc11c\uc5d0\uc11c \ud65c\uc6a9\ub420 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uae30\ub2a5\ub3c4 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
ERP\uc758 \uc8fc\uc694 \uc6a9\ub3c4<\/h3>\n
ERP\uc758 \uc6a9\ub3c4\ub97c \ud55c\ub9c8\ub514\ub85c \ub9d0\ud558\uba74 \u300c\uacbd\uc601 \uc790\uc6d0\uc758 \ucd5c\uc801\ud654\u300d\uc785\ub2c8\ub2e4.<\/p>\n
\uba3c\uc800, \uc778\uc0ac \ubc0f \uc7ac\ubb34, \ud68c\uacc4 \ub4f1 \uac01 \ubd80\uc11c\uc758 \uac1c\ubcc4 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uad00\ub9ac\ud558\ub358 \uac83\uc744 \ud558\ub098\uc758 ERP\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\uac00 \ud1b5\ud569\ub418\uba74 \uc804\uccb4\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ub418\uace0, \uacb0\uacfc\uc801\uc73c\ub85c \uacbd\uc601 \uc790\uc6d0\uc744 \uc7ac\ubd84\ubc30\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. ERP\ub294 \uacbd\uc601\uc9c4\uc5d0\uac8c \uc790\uc0ac\uac00 \uc548\uace0 \uc788\ub358 \uacbd\uc601 \uacfc\uc81c\ub97c \ud30c\uc545\ud558\uace0 \ud574\uacb0\ud558\uae30 \uc704\ud55c \ud070 \ud798\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n
ERP \ub3c4\uc785\uc758 \uc7a5\uc810<\/h3>\n
ERP\ub294 \uc0ac\ub0b4 \uacbd\uc601 \uc790\uc6d0 \uad00\ub828 \ubaa8\ub4e0 \uc815\ubcf4\ub97c \ud55c \uacf3\uc5d0\uc11c \uad00\ub9ac\ud558\uace0 \uc788\uc73c\ubbc0\ub85c \uc0dd\uc0b0 \uc0c1\ud669 \ubc0f \uc190\uc775 \ubc38\ub7f0\uc2a4 \ub4f1 \uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \uacbd\uc601\uc0c1 \uc911\uc694\ud55c \uc218\uce58\ub97c \uc120\ubcc4\ud558\uc5ec \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \uc2dc\uac01\ud654\ud574\ub450\uba74, \uacbd\uc601\uc790\ub294 \uc218\uc2dc\ub85c \uc790\uc0ac\uc758 \uc815\ud655\ud55c \uc0c1\ud669\uc744 \uc54c \uc218 \uc788\uace0 \ub9e4\uc77c\uc758 \uacbd\uc601 \ud310\ub2e8\uc5d0 \ube60\ub974\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub610\ud55c, \ud604\uc7a5 \uc2a4\ud0dc\ud504\ub294 \ubd80\uc11c\uc758 \ubcbd\uc744 \ub118\uc5b4 \ud544\uc694\ud55c \uc815\ubcf4\uc5d0 \uc811\uadfc\ud568\uc73c\ub85c\uc368 \uc5c5\ubb34 \ud6a8\uc728\ud654\uc640 \uc18d\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4\ubcfc\uae4c\uc694? \uc601\uc5c5 \uc0ac\uc6d0\uc774 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uae09\ud55c \uc8fc\ubb38\uc744 \ubc1b\uc740 \uacbd\uc6b0\ub97c \uc0dd\uac01\ud574\ubd05\uc2dc\ub2e4. \uc774\ub54c, ERP\ub97c \uc774\uc6a9\ud574 \uc601\uc5c5\uc0ac\uc6d0\uc740 \ubc14\ub85c \uc0dd\uc0b0\u30fb\uc7ac\uace0 \uad00\ub9ac \uc815\ubcf4\ub97c \ud655\uc778\ud558\uace0 \ud544\uc694 \uc218\ub7c9\uc744 \ud655\ubcf4\ud558\uc5ec \ub0a9\ubd80 \uc77c\uc790\ub97c \ube60\ub974\uac8c \uace0\uc9c0\ud569\ub2c8\ub2e4. \uc2e0\uc18d\ud55c \uc77c \ucc98\ub9ac\uac00 \uac00\ub2a5\ud574\uc9c0\ub294 \uac83\uc774\uc9c0\uc694.<\/p>\n
CRM\uacfc ERP\uc758 \ub3c4\uc785\u30fb\ud65c\uc6a9\uc73c\ub85c \uc778\ud574 \ubb34\uc5c7\uc774 \ubc14\ub014\uae4c<\/h2>\n
CRM\ub3c4 ERP\ub3c4 \uac00\uc7a5 \ud070 \ubaa9\uc801\uc740 \uacbd\uc601 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc55e\uc11c \ub2e4\ub8ec \uac83\ucc98\ub7fc \ubcf8\ub798 \ucee8\uc149\uc774 \uc11c\ub85c \ub2e4\ub978 \ud234\uc774\uae30 \ub54c\ubb38\uc5d0 \ub3c4\uc785 \uc2dc \u300c\uac00\ub2a5\ud55c \uac83\u300d\uc5d0\uc11c\ub3c4 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
CRM\uc740 \uace0\uac1d \uad00\ub828 \uc601\uc5c5 \uacfc\uc81c\ub97c \ud574\uacb0\ud55c\ub2e4<\/h3>\n
CRM\uc740 \uc790\uc0ac\uc640 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\uc5d0 \ud3ec\ucee4\uc2a4\ud55c \uc774\ub978\ubc14 \u300c\uc678\uc801 \ud234\u300d\uc785\ub2c8\ub2e4.<\/p>\n
\uae30\ub2a5\uc801\uc778 \ubd80\ubd84\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud305\uc744 \ub2e4\ub8e8\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654(MA) \ud639\uc740 \uc601\uc5c5 \uc9c0\uc6d0\uc744 \ud558\ub294 \uc601\uc5c5\uc9c0\uc6d0\uc2dc\uc2a4\ud15c\uacfc \uc911\ubcf5\ub418\ub294 \ubd80\ubd84\uc774 \uc788\uace0 \uc774\ub7ec\ud55c \ud234\uacfc\uc758 \uc5f0\uacc4\ub85c \ubcf4\ub2e4 \ud65c\uc6a9 \ubc94\uc704\ub97c \ub113\ud788\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uacb0\ucf54 \uc5b4\ub5a4 \uacbd\uc6b0\ub77c\ub3c4 \uace0\uac1d \uc5c6\uc774\ub294 \uc124\uba85\ub420 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub9c8\ucf00\ud305\uc5d0 \uc601\uc5c5, \ub354 \ub098\uc544\uac00 \uc560\ud504\ud130 \uc601\uc5c5\uc758 \uc601\uc5ed\uae4c\uc9c0, \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uad00\ub9ac\ud558\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1\uc744 \uc704\ud574 \uc0ac\uc6a9\ub418\ub294 \uc218\ub2e8\uc774 \ubc14\ub85c CRM\uc785\ub2c8\ub2e4.<\/p>\n
CRM\uc744 \ucda9\ubd84\ud788 \ud65c\uc6a9\ud558\uba74 \uace0\uac1d\uacfc \uad00\ub828\ub41c \ubaa8\ub4e0 \uacfc\uc81c \ubc0f \ubb38\uc81c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u201c\uc7a0\uc7ac \uace0\uac1d\uc744 \uc548\uac74\ud654\ud558\uace0 \uacc4\uc57d \uc131\uc0ac\uc728\uc744 \ub192\uc5ec \uc7ac\ubc29\ubb38\uc728\uc744 \ub192\uc778\ub2e4.\u201d CRM\uc740 \ubc14\ub85c \uc774\ub7ec\ud55c \uace0\uac1d \uc911\uc2ec\uc758 \uc601\uc5c5 \uacfc\uc81c\ub4e4\uc744 \uac1c\uc120\u30fb\ud574\uacb0\ud569\ub2c8\ub2e4.<\/p>\n
ERP\ub294 \ubd80\uc11c\ub97c \ub118\uc5b4 \uacbd\uc601 \uacfc\uc81c\ub97c \ud574\uacb0\ud55c\ub2e4<\/h3>\n
CRM\uacfc \ube44\uad50\ud558\uba74 ERP\ub294 \u300c\ub0b4\uc801 \ud234\u300d\uc785\ub2c8\ub2e4.<\/p>\n
ERP\ub294 \uae30\uc5c5\uc758 \uacbd\uc601 \uc790\uc6d0\uc744 \uad00\ub9ac\ud558\ub294 \ud234\uc774\uae30 \ub54c\ubb38\uc5d0 \uae30\ubcf8\uc801\uc73c\ub85c\ub294 \uace0\uac1d\uc744 \uad00\ub9ac\ud558\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 ERP \uc911\uc5d0\uc11c\ub294 CRM\uc758 \uae30\ub2a5\uc744 \uac16\ucd98 \uac83\ub3c4 \uc788\uc5b4\uc11c \uace0\uac1d \uad00\ub9ac\uc640 \uad00\ub828\ub41c \ubd80\ubd84\uc774 \uc77c\ubd80 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0\ub9cc \ubcf8\ub798\uc758 \uc5ed\ud560\uc740 \uacbd\uc601 \uc790\uc6d0\uc744 \ud55c\uacf3\uc5d0 \ubaa8\uc544 \uad00\ub9ac\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n
\uc989, \uc790\uc0ac\uac00 \uac00\uc9c0\uace0 \uc788\ub294 \uc778\uc7ac, \uc790\uae08, \uc81c\ud488\uc758 \uc9c8\uacfc \uc591, \uadf8\uac83\ub4e4\uc774 \uc5b4\ub514\uc5d0 \uc5b4\ub5bb\uac8c \ubc30\ubd84\ub418\uc5b4 \uc0ac\uc6a9\ub418\uace0 \uc788\ub294\uc9c0\ub97c \uba85\ud655\ud558\uac8c \ud569\ub2c8\ub2e4. \uadf8\ub807\uac8c \ub418\uba74 \ud65c\uc6a9\ub418\uc9c0 \uc54a\uc740 \ucc44\ub85c \uc788\ub294 \uc5ec\uc720 \uc790\uae08, \uce58\uc6b0\uccd0 \uc788\ub294 \uc778\ub825 \ubc30\uce58 \ub4f1 \ubd88\uade0\ud615\ud55c \ubc30\ubd84\uc744 \ud55c \ub208\uc5d0 \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n
\uc774\ub7ec\ud55c \ubd88\uade0\ud615\uc744 \ud574\uc18c\ud558\uace0 \uacbd\uc601 \uc790\uc6d0\uc758 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uacbd\uc601 \uacfc\uc81c\ub97c \ud574\uacb0\ud574 \uac00\ub294 \uac83\uc774 \ubc14\ub85c ERP\uc785\ub2c8\ub2e4.<\/p>\n
ERP\ub97c \ub3c4\uc785\ud558\uba74 \uacbd\uc601 \uc790\uc6d0\uc5d0 \uad00\ud55c \ubaa8\ub4e0 \uc815\ubcf4\ub294 \ud55c\uacf3\uc73c\ub85c \ubaa8\uc774\ubbc0\ub85c \uac01 \ubd80\uc11c\uc758 \ud544\uc694\uc5d0 \ub530\ub77c \ub370\uc774\ud130\ub97c \ucc38\uc870\u30fb\uc778\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uae30\uc5c5 \uc804\uccb4\uc758 \uc815\ubcf4\uac00 \ud558\ub098\uc758 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \ud1b5\ud569\ub428\uc73c\ub85c\uc368 \ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4 \ud234(\ube44\uc988\ub2c8\uc2a4 \uacb0\uc815\uad8c\uc790\uc5d0\uac8c \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc720\uc6a9\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \ud234)\uc744 \ud65c\uc6a9\ud558\uc5ec \ubcf4\ub2e4 \uc815\ubc00\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \uacbd\uc601\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
CRM\uacfc ERP \uc5b4\ub290\uac83\uc744 \ub3c4\uc785\ud574\uc57c\ud560\uae4c?<\/h2>\n
\ucd08\ubc18\uc5d0 \uc5b8\uae09\ud55c \ubc14\uc640 \uac19\uc774 \ub9ce\uc740 \uae30\uc5c5\uc740 \uc911\ubcf5\uc801\uc778 \uae30\ub2a5 \ub54c\ubb38\uc5d0 \ub458 \uc0ac\uc774\uc5d0\uc11c\uc758 \uc120\ud0dd\uc744 \uace0\ubbfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \ub2e4\uc218\uc758 \ube44\uc988\ub2c8\uc2a4 \ud234\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c CRM\ub3c4 ERP\ub3c4 \u300c\ubb34\uc5c7\uc744 \uc704\ud574 \ub3c4\uc785\ud574\uc57c \ud558\ub294\uac00?\u300d, \u300c\uadf8\uac83\uc744 \ud1b5\ud574 \uc5b4\ub5a4 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc2f6\uc740\uac00\u300d\uc640 \uac19\uc774 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\uaca0\uc2b5\ub2c8\ub2e4. \uadf8 \ubaa9\uc801\uc774 \uba85\ud655\ud558\ub2e4\uba74 \uc5b4\ub290 \uac83\uc744 \uc120\ud0dd\ud560\uc9c0\uc5d0 \ub300\ud55c \uacb0\uc815 \ub610\ud55c \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n
\uc601\uc5c5\uc5d0 \ud3ec\ucee4\uc2a4\ud55c CRM<\/h3>\n
\uc601\uc5c5\uc740 \uc774\uc775\uc744 \ucc3d\ucd9c\ud558\uae30 \uc704\ud55c \ucd5c\uc804\uc120\uc785\ub2c8\ub2e4. \uc774\ub54c \uac00\uc7a5 \ud544\uc694\ud55c \uac83\uc740 \uace0\uac1d \ub9cc\uc871\ub3c4\uc758 \ud5a5\uc0c1\uc774\uc9c0\uc694.<\/p>\n
\uc7a0\uc7ac \uace0\uac1d\uc774 \uc548\uac74\ud654 \ub418\uc5b4 \uc788\uc9c0 \uc54a\ub2e4? \uc0c1\ub2f4 \ub3c4\uc911\uc5d0 \uacc4\uc57d\uc73c\ub85c \uac00\uc9c0 \ubabb\ud558\uace0 \ub05d\ub098 \ubc84\ub9b0\ub2e4? \uc7ac\uad6c\ub9e4\uc790\uac00 \ub098\uc624\uc9c0 \uc54a\ub294\ub2e4? \uc774\ub7ec\ud55c \uac83\ub4e4\uc740 \ubaa8\ub450 \uace0\uac1d\uc774 \uc790\uc0ac\uc758 \uc81c\uc548 \ubc0f \uc81c\ud488, \uc11c\ube44\uc2a4\uc5d0 \ub9cc\uc871\ud558\uc9c0 \ubabb\ud55c \uacb0\uacfc\uc774\ubbc0\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uba74 \uc9c0\uae08\uae4c\uc9c0 \uc783\uc5c8\ub358 \uc548\uac74\uc744 \ub418\ub3cc\ub824 LTV\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\uc601\uc5c5 \ud65c\ub3d9\uc5d0 \uacfc\uc81c\uac00 \uc788\uace0 \ub9e4\ucd9c\uc744 \ub354 \ub192\uc77c \ud544\uc694\uac00 \uc788\ub2e4\uba74 CRM\uc744 \ub3c4\uc785\ud558\ub294 \uac83\uc774 \uc801\ud569\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub098 \uc601\uc5c5\uc9c0\uc6d0\uc2dc\uc2a4\ud15c\uacfc \uc5f0\uacc4\ud558\uc5ec \uace0\uac1d\uacfc\uc758 \uad00\uacc4\uac00 \uc2dc\uc791\ub418\ub294 \ucd08\uae30 \ub2e8\uacc4\ubd80\ud130 \ud65c\uc6a9\ud55c\ub2e4\uba74 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n
\uc0ac\ub0b4 \ucd5c\uc801\ud654 \ubc0f \uad11\ubc94\uc704\ud55c \ubd84\uc11d\uc5d0\ub294 ERP<\/h3>\n
\uc0ac\ub0b4 \ubcf5\uc218 \ubd80\uc11c\uc5d0\uc11c \uad00\ub9ac\ub418\uace0 \uc788\ub294 \uc815\ubcf4\ub97c \uad00\ub9ac\ud558\uace0, \uc804\uccb4\ub97c \ucd5c\uc801\ud654\ud558\uace0 \uc2f6\uc740 \uacbd\uc6b0\uc5d0\ub294 ERP\uac00 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n
\uc608\ub97c \ub4e4\uba74, \uac00\uc815\uc5d0\uc11c \uac00\uacc4\ubd80\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \ubb34\uc5c7\uc5d0 \uc5bc\ub9c8\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\ub098 \uac00\uc2dc\ud654\ud558\uba74 \uc218\uc785\uacfc \uc9c0\ucd9c \ubc38\ub7f0\uc2a4\ub3c4 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uadf8\ub85c \uc778\ud574 \ub3c8\uc758 \uc0ac\uc6a9 \ubc29\ubc95\uc744 \ubc14\uafb8\uace0 \ubd88\ud544\uc694\ud558\uac8c \uc4f0\uc774\ub294 \uac83\uc744 \uc904\uc5ec \uc800\ucd95\uc744 \ub298\ub9ac\ub294 \ub4f1\uc758 \uc870\uc815\uc774 \uac00\ub2a5\ud574\uc9c0\ub294 \uac83\uc774\uc9c0\uc694. \uc989, \uc778\ub825, \uc81c\ud488, \uc7ac\ubb34 \ub4f1\uacfc \uac19\uc740 \uacbd\uc601 \uc790\uc6d0\uc744 \ucd5c\uc801\uc758 \uade0\ud615\uc5d0 \ub9de\ucdb0 \uc7ac\ubd84\ubc30\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub610\ud55c, ERP\uc5d0\ub294 \uc790\uc0ac \uae30\uc5c5 \ud65c\ub3d9\uc5d0 \uad00\ud55c \ubaa8\ub4e0 \uc815\ubcf4\uac00 \ucd95\uc801\ub418\uc5b4 \uc788\uc73c\ubbc0\ub85c \uad11\ubc94\uc704\ud55c \uc601\uc5ed\uc5d0\uc11c \ubd84\uc11d\ud560 \uc218 \uc788\uace0, \uc815\ud655\ud55c \uacbd\uc601 \uc0c1\ud0dc \ud30c\uc545 \ubc0f \uacbd\uc601 \ud310\ub2e8\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\uc790\uc0ac\uc5d0 \ud544\uc694\ud55c \uac83\uc744 \uacb0\uc815 \ud6c4 \ub3c4\uc785\ud558\uae30<\/h2>\n
\uae30\uc5c5\uc774 \uc548\uace0 \uc788\ub294 \uacfc\uc81c\ub294 \uc5ec\ub7ec \uac00\uc9c0\uc785\ub2c8\ub2e4. \ud574\uacb0\uc744 \uc704\ud574 \uac01\uc885 IT \ud234\uc744 \ub3c4\uc785\ud55c\ub2e4\uba74 \uba3c\uc800 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \ud558\uace0 \uadf8 \ubaa9\uc801\uc5d0 \ub9de\ub294 \ud234\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n
CRM\ub3c4 ERP\ub3c4 \ud604\ub300 \uae30\uc5c5 \ud65c\ub3d9\uc5d0 \uc788\uc5b4 \ud070 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac\uc758 \uc790\uc0ac\uc5d0 \uc5b4\ub290 \uac83\uc774 \ud544\uc694\ud55c\uc9c0 \ud310\ub2e8\ud558\uc5ec \ub3c4\uc785\ud558\uace0, \ucda9\ubd84\ud788 \ud65c\uc6a9\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"
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CRM\uacfc ERP\uc758 \ucc28\uc774 \ubc0f \uac01\uac01\uc758 \uae30\ub2a5- \uc138\uc77c\uc988\ud3ec\uc2a4 (Salesforce) - Salesforce<\/title>\n<meta name=\"description\" content=\"CRM\uacfc ERP, \uc6b0\ub9ac \ud68c\uc0ac\uc5d0 \ud544\uc694\ud55c \uac83\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uace0\uac1d\uacfc \uc601\uc5c5\uc744 \uad00\ub9ac\ud558\ub294 CRM(\uace0\uac1d \uad00\uacc4 \uad00\ub9ac)\uacfc \ud68c\uc0ac\uc758 \uc790\uae08\uacfc \uc6b4\uc601\uc744 \uad00\ub9ac\ud558\ub294 ERP(\uc804\uc0ac\uc801 \uc790\uc6d0 \uad00\ub9ac)\uc758 \uacb0\uc815\uc801\uc778 \ucc28\uc774\ub97c \ube44\uad50\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \ub450 \uc2dc\uc2a4\ud15c\uc758 \ud575\uc2ec \uae30\ub2a5\uacfc \ud1b5\ud569 \uc2dc\ub108\uc9c0\ub97c \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/difference-crm-erp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM\uacfc ERP\uc758 \ucc28\uc774 \ubc0f \uac01\uac01\uc758 \uc5ed\ud560\" \/>\n<meta property=\"og:description\" content=\"CRM\uacfc ERP, \uc6b0\ub9ac \ud68c\uc0ac\uc5d0 \ud544\uc694\ud55c \uac83\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? 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