{"id":927,"date":"2020-05-22T20:32:00","date_gmt":"2025-11-12T20:32:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=927"},"modified":"2025-11-27T00:31:09","modified_gmt":"2025-11-26T15:31:09","slug":"customer-information-management","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/customer-information-management\/","title":{"rendered":"\uace0\uac1d \uc815\ubcf4 \uad00\ub9ac\uc758 \uc911\uc694\uc131 \ubc0f \ucd5c\uc120\uc758 \uad00\ub9ac \ubc29\ubc95\uc5d0 \ub300\ud558\uc5ec"},"content":{"rendered":"<p>\uc601\uc5c5\uc5c5\ubb34\uc5d0\uc11c \uace0\uac1d\uc815\ubcf4\ub97c \uc81c\ub300\ub85c \uad00\ub9ac\ud558\uace0 \uc720\ud6a8\ud558\uac8c \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc77c\uc815 \uc218\uc900 \uc774\uc0c1 \ucd95\uc801\ub41c \uace0\uac1d\uc815\ubcf4\ub97c \uc798 \ud65c\uc6a9\ud558\uba74 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc758 \ubb38\uc81c\uc810\uacfc \uc608\uc0c1 \ub9e4\ucd9c\uc744 \uc815\ud655\ud558\uac8c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub54c, \uc815\ubcf4\ub97c \uad00\ub9ac\ud558\ub294 \ubc29\ubc95\uc5d0 \ub530\ub77c \uc5c5\ubb34\uc0c1 \ud65c\uc6a9\ub3c4\ub294 \ud070 \ucc28\uc774\ub97c \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc640 \uad00\ub828\ud558\uc5ec \uace0\uac1d \uc815\ubcf4 \uad00\ub9ac\uc758 \uc911\uc694\uc131\uacfc \ucd5c\uc120\uc758 \uad00\ub9ac \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h1>\ubaa9\ucc28<\/h1>\n<p><a href=\"#important\">\uace0\uac1d \uc815\ubcf4 \uad00\ub9ac\ub294 \uc65c \uc911\uc694\ud560\uae4c?<\/a><\/p>\n<p><a href=\"#tools\">\uace0\uac1d \uc815\ubcf4 \uad00\ub9ac\uc5d0 \uc0ac\uc6a9\ub418\ub294 \ud234\uc740?<\/a><\/p>\n<p><a href=\"#point\">CRM\uc744 \ud1b5\ud55c \uace0\uac1d \uc815\ubcf4 \uad00\ub9ac \ud3ec\uc778\ud2b8<\/a><\/p>\n<p><a href=\"#application\">\uc801\uc808\ud55c \ud234\uc5d0\uc11c \uc790\uc0ac\uc758 \uc815\ubcf4 \uc790\uc0b0\uc744 \ud65c\uc6a9\ud569\uc2dc\ub2e4 <\/a><\/p>\n<h2 id=\"important\">\uace0\uac1d \uc815\ubcf4 \uad00\ub9ac\ub294 \uc65c \uc911\uc694\ud560\uae4c?<\/h2>\n<p>\ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc774 \uace0\uac1d\uc815\ubcf4\ub97c \ucd95\uc801\ud558\uace0 \uc788\uc9c0\ub9cc, \uad00\ub9ac \uc0c1\ud669\uc774\ub098 \uc815\ubcf4\ub7c9, \uc0ac\uc6a9\ub418\ub294 \uad00\ub9ac \ud234\uc740 \uc800\ub9c8\ub2e4 \ub2e4\ub985\ub2c8\ub2e4. \uc5b4\ub5a4 \ud615\ud0dc\uc774\ub4e0 \uace0\uac1d\uc815\ubcf4\ub294 \ud68c\uc0ac\uc758 \uc911\uc694\ud55c \uc790\uc0b0\uc774\uba70, \uc774\ub97c \ud65c\uc6a9\ud574 \ud070 \ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9cc\ud07c \uc5b4\ub5a4 \uc6a9\ub3c4\ub85c\ub4e0 \uc27d\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc798 \uc815\ub9ac\ub418\uace0 \ubd84\uc11d\ub41c \uc0c1\ud0dc\ub85c \uc720\uc9c0, \uad00\ub9ac\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uba3c\uc800 \uace0\uac1d\uc815\ubcf4 \uad00\ub9ac\uac00 \uc911\uc694\ud55c \uc774\uc720\ub97c \uba87 \uac00\uc9c0 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\u300c\uac70\ubd80 \ub2f9\ud55c \uc774\uc720\u300d\ub97c \ubd84\uc11d\uc73c\ub85c \uc54c \uc218 \uc788\ub2e4<\/h3>\n<p>\uace0\uac1d\uacfc\uc758 \uc0c1\ub2f4\uc744 \uc9c4\ud589\ud558\ub2e4 \ubcf4\uba74 \uc544\uc27d\uac8c\ub3c4 \ucd5c\uc885 \uacc4\uc57d\ub2e8\uacc4\uc5d0 \uc774\ub974\uc9c0 \ubabb\ud558\uace0 \ud750\uc9c0\ubd80\uc9c0\ub418\ub294 \uacbd\uc6b0\uac00 \uc885\uc885 \uc0dd\uae41\ub2c8\ub2e4. \ub610 \ud06c\ub85c\uc2a4\uc140(Cross sell, \uae30\uc874 \uac70\ub798\uc81c\ud488\uacfc \ud568\uaed8 \uc0ac\uc6a9\ub420\ub9cc\ud55c \ud488\ubaa9 \ud310\ub9e4)\uc774\ub098 \uc5c5\uc140(Up sell, \uae30\uc874\ubcf4\ub2e4 \ud488\uc9c8\uacfc \ub2e8\uac00\uac00 \ub192\uc740 \uc0c1\uc704\uc0c1\ud488 \ud310\ub9e4) \ub4f1 \ucd94\uac00 \uad6c\ub9e4\ub85c \uc5f0\uacb0\ub418\uc9c0 \ubabb\ud558\uace0, \uc2ec\uc9c0\uc5b4 \u2018\uace0\uac1d\uc774 \uc6b0\ub9ac \uc81c\ud488\uc5d0 \ubd80\uc815\uc801\uc778 \uc0dd\uac01\uc744 \uac16\uace0 \uc788\ub2e4&#8217;\uace0 \ub290\uaef4\uc9c0\ub294 \uc0c1\ud669\ub3c4 \uc790\uc8fc \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc5b4\ub5a4 \uacbd\uc6b0\ub77c\ub3c4 \ubc18\ub4dc\uc2dc \uadf8\ub9cc\ud55c \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f4 \ub54c\ub9c8\ub2e4 \ub2f4\ub2f9 \uc601\uc5c5\uc9c1\uc6d0\uc774 \uace0\uac1d\uacfc\uc758 \uc0c1\ub2f4 \ub0b4\uc6a9\uc744 \uba74\ubc00\ud788 \uae30\ub85d\ud574 \ub454\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694? \uc774 \uac19\uc740 \uc2e4\ud328 \uc0ac\ub840\ub97c \ubaa8\uc544 \ubd84\uc11d\ud558\uc5ec \uadf8 \uc6d0\uc778\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \ub098\uc544\uac00 \uac1c\uc120\ucc45\uc744 \uace0\ubbfc\ud574 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc758 \uc57d\uc810\uc744 \uadf9\ubcf5\ud558\uace0 \uc790\uc0ac \uc81c\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub0ae\uc544\uc9c4 \uace0\uac1d\uc5d0\uac8c \uc801\uc808\ud558\uac8c \uc811\uadfc\ud574 \uc0c8\ub85c\uc6b4 \uc218\uc775\uc774 \ubc1c\uc0dd\ud558\ub294 \uacc4\uae30\uac00 \ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uae30\uc874 \uace0\uac1d\uc5d0\uac8c \ud6a8\uacfc\uc801\uc778 \uc811\uadfc\uc774 \uac00\ub2a5\ud558\ub2e4<\/h3>\n<p>\uae30\uc874 \uac70\ub798\uace0\uac1d\uacfc\uc758 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4 \uc720\uc9c0\ub098 \ub9e4\ucd9c \uadf9\ub300\ud654\ub97c \uc704\ud574\uc11c\ub3c4 \uace0\uac1d\uc815\ubcf4 \uad00\ub9ac\ub294 \ubc18\ub4dc\uc2dc \ud544\uc694\ud569\ub2c8\ub2e4. \uc608\uc804\uacfc \ub2ec\ub9ac \uace0\uac1d\ub4e4\uc740 \uc778\ud130\ub137, \ubaa8\ubc14\uc77c \ucc44\ub110\uc744 \ud1b5\ud574 \uc190\uc27d\uac8c \ub9ce\uc740 \uad6c\ub9e4\uc815\ubcf4\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc5b4, \ub2f9\uc7a5 \ub9ce\uc740 \uace0\uac1d\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\uace0 \ud574\ub3c4 \uc5b8\uc81c\uae4c\uc9c0\ub098 \uac70\ub798\ub97c \ub099\uad00\ud560 \uc218\ub9cc\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac\uc5d0\uc11c \ubcf4\ub2e4 \uc131\ub2a5\uc774 \uc88b\uc740 \uc81c\ud488\uc744 \ub0b4\ub193\uac70\ub098 \ud30c\uaca9\uc801\uc778 \ud560\uc778\uc870\uac74\uc73c\ub85c \uc6b0\ub9ac \uace0\uac1d\uc744 \uc124\ub4dd\ud558\uac8c \ub418\uba74, \uae30\uc874 \uac70\ub798\ub294 \ubb3c\ub860 \uac00\ub2a5\ud560 \uc218 \uc788\uc5c8\ub358 \ucd94\uac00 \uac70\ub798\uae4c\uc9c0\ub3c4 \ubaa8\ub450 \uc5c6\ub358 \uc77c\uc774 \ub418\uace0 \ub9d9\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc9c0\uc18d\uc801\uc774\uace0 \uc12c\uc138\ud55c \uace0\uac1d\uad00\ub9ac\uac00 \uc774\ub904\uc838 \uc654\ub2e4\uba74, \uadf8\ub9ac\uace0 \uc774 \uac19\uc740 \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uc81c\uc548\uc744 \ub0b4\ub193\uac70\ub098 \uc11c\ub85c \uc2dc\ub108\uc9c0\ud6a8\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ucea0\ud398\uc778\uc744 \uc81c\uc2dc\ud560 \uc218 \uc788\ub2e4\uba74, \uacbd\uc7c1\uc0ac\uc758 \uacf5\uaca9\uc801\uc778 \ub9c8\ucf00\ud305\uc5d0\ub3c4 \uace0\uac1d \uc774\ud0c8 \uc5c6\uc774 \uc7a5\uae30\uc801\uc778 \uac70\ub798\ub97c \uc774\uc5b4\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uac19\uc740 \ud6a8\uacfc\uc801\uc778 \uc811\uadfc, \uc124\ub4dd\ub825 \uc788\ub294 \uc81c\uc548\uc744 \uc704\ud574\uc11c\ub3c4 \uafb8\uc900\ud55c \uace0\uac1d\uc815\ubcf4 \uad00\ub9ac\ub294 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ub9e4\ucd9c \uc608\uce21\uc740 \uacbd\uc601 \ud310\ub2e8\uc758 \uadfc\uac70<\/h3>\n<p>\uae30\uc5c5 \uacbd\uc601\uc790 \uc785\uc7a5\uc5d0\uc11c\ub3c4 \uc218\uc775 \ucc3d\ucd9c\uc758 \ucd5c\uc804\ubc29\uc5d0 \uc11c \uc788\ub294 \uc601\uc5c5\ubd80\uc11c \uc2e4\uc801\uc740 \ub9e4\uc6b0 \ubbfc\uac10\ud55c \uc815\ubcf4\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud604\uc7ac \uc0c1\ud669\uc774\ub098 \ud5a5\ud6c4 \uc218\uc775\uc131\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \uacbd\uc601 \ud310\ub2e8\uc744 \ub0b4\ub9b4 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \uc798 \uad00\ub9ac\ub41c \uace0\uac1d\uc815\ubcf4\ub97c \ud1b5\ud574 \uac1c\ubcc4 \uc548\uac74\uc5d0\uc11c \ube60\ub974\uace0 \uc815\ud655\ud55c \ud310\ub9e4 \uc608\uce21\uc744 \ub0b4\ub9b4 \uc218 \uc788\uace0 \uacbd\uc601 \ud310\ub2e8\uc744 \uac00\uc18d\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc548\uac74 \uc815\ubcf4 \ubc0f \uad6c\ub9e4 \uc774\ub825\uc744 \ubd84\uc11d\ud558\uba74 \uc55e\uc73c\ub85c\uc758 \uc0dd\uc0b0 \uacc4\ud68d \ubc0f \uc0c1\ud488 \uac1c\ubc1c, \uc778\uc0ac \uacc4\ud68d \ub4f1 \uacbd\uc601 \uc804\ub7b5 \uc804\ubc18\uc5d0 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"tools\">\uace0\uac1d \uc815\ubcf4 \uad00\ub9ac\uc5d0 \uc0ac\uc6a9\ub418\ub294 \ud234\uc740?<\/h2>\n<p>\uace0\uac1d\uc815\ubcf4\ub294 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \ud65c\uc6a9\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c \ub9ce\uc740 \uc131\uacfc\ub97c \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uadf8\uac04\uc758 \uad00\ub9ac \ubc29\ubc95\uc5d0 \ub530\ub77c \ubd84\uc11d \uc6a9\uc774\uc131\uacfc \ud3b8\uc758\uc131\uc774 \ub2e4\ub985\ub2c8\ub2e4. \uacfc\uc5f0 \uc5b4\ub5a4 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud574 \uad00\ub9ac\ud558\uba74 \uc88b\uc744\uae4c\uc694?<\/p>\n<h3 id=\"excel\">Excel\uc740 \uc0ac\uc6a9 \uc7a5\ubcbd\uc774 \ub0ae\ub2e4\ub294 \uc774\uc810\uc774 \uc788\uc9c0\ub9cc\u2026<\/h3>\n<p>\uc544\ub9c8 \uace0\uac1d\uc815\ubcf4 \uad00\ub9ac\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc5d1\uc140(Excel)\uc77c \uac83\uc785\ub2c8\ub2e4. \uc774\ubbf8 \ub300\ubd80\ubd84\uc758 \ucef4\ud4e8\ud130\uc5d0 \uc124\uce58\ub418\uc5b4 \uc788\ub294 \ub370\ub2e4, \uae30\ubcf8\uc801\uc778 \uae30\ub2a5 \uc815\ub3c4\ub294 \ub204\uad6c\ub098 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc5b4 \uadf8\ub9cc\ud07c \ub3c4\uc785 \uc7a5\ubcbd\ub3c4 \ub0ae\uc2b5\ub2c8\ub2e4. \ub610 \ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c \uace0\uac1d \ub9ac\uc2a4\ud2b8 \uc791\uc131\uc5d0 \uc5d1\uc140\uc744 \uc774\uc6a9\ud558\uace0 \uc788\uc73c\ubbc0\ub85c, \uace0\uac1d\uad00\ub9ac \uc5ed\uc2dc \uc5ec\uae30\uc5d0 \uc0c8\ub85c\uc6b4 \uae30\uc785 \ud56d\ubaa9\uc744 \ucd94\uac00\ud558\ub294 \ud615\ud0dc\ub85c \u2018\uc77c\ub2e8 \uc2dc\uc791\ud558\uc790\u2019\ub294 \ubd84\uc704\uae30\uac00 \ub300\ubd80\ubd84\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc5d1\uc140\uc740 \uc2dc\uac04 \uc21c\uc11c\ub300\ub85c \uc815\ubcf4 \uad00\ub9ac\ub97c \ud558\ub294 \uac83\uc774 \uc5b4\ub835\uace0 \uc0c8\ub85c\uc6b4 \uc815\ubcf4\ub97c \uc785\ub825\ud558\uc5ec \uac31\uc2e0\ud558\uba74 \uadf8 \uc774\uc804\uc758 \uc0c1\ud669\uc744 \ud655\uc778\ud560 \uc218 \uc5c6\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uace0 \ub9e4\ubc88 \uc785\ub825\ud560 \ub54c\ub9c8\ub2e4 \ud30c\uc77c\uc744 \ubc31\uc5c5\ud558\uac8c \ub418\uba74 \ubd84\ub7c9\uc774 \uc21c\uc2dd\uac04\uc5d0 \ubc29\ub300\ud574\uc838 \uad00\ub9ac\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud560 \ub54c\uc5d0\ub3c4 \ubcf5\uc7a1\ud55c \uc870\uac74 \uc124\uc815\uc774 \ubd88\uac00\ub2a5\ud574 \uace0\uac1d\uc815\ubcf4 \uad00\ub9ac \ud234\ub85c\uc11c\ub294 \uae30\ub2a5\uacfc \uc0ac\uc6a9 \ud3b8\uc758\uc131 \uce21\uba74\uc5d0\uc11c \ub9ce\uc740 \ud55c\uacc4\uc810\uc774 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4.<\/p>\n<h3>\uc801\uc740 \ube44\uc6a9\uc73c\ub85c \ud3b8\ub9ac\ud558\uac8c \uc0ac\uc6a9\ud558\ub294 \uba85\ud568 \uad00\ub9ac \ud234<\/h3>\n<p>\uc801\uc9c0 \uc54a\uc740 \uae30\uc5c5\uc5d0\uc11c\ub294 \uac01 \ubd80\uc11c \uc0ac\uc6d0\ub4e4\uc774 \uace0\uac1d\uad00\ub9ac\ub97c \uc704\ud574 \uba85\ud568\uc815\ubcf4 \ud1b5\ud569 \uad00\ub9ac \ud234\uc744 \ucd94\uac00\ub85c \ud65c\uc6a9\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc5c5\ubb34\uc0c1 \uc8fc\uace0\ubc1b\uc740 \uc815\ubcf4\uc640 \uc778\ub9e5\uc744 \ud65c\uc131\ud654\ud558\ub294 \ud234\ub85c \uae09\uc18d\ud558\uac8c \ubcf4\uae09\ub41c \uac83\uc774 \uadf8 \uc774\uc720\uc785\ub2c8\ub2e4. \ub610\ud55c, \ucd5c\uadfc\uc5d0\ub294 \uba85\ud568 \uc815\ubcf4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0c1\ub2f4 \uc911\uc778 \uc548\uac74 \uc815\ubcf4 \ub4f1\uc744 \ud568\uaed8 \uad00\ub9ac\ud574\uc8fc\ub294 \uc81c\ud488\ub3c4 \ub4f1\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uac1d\uc815\ubcf4 \uad00\ub9ac\uc5d0 \ud2b9\ud654\ub418\uc5b4 \uac1c\ubc1c\ub41c \uc81c\ud488\uacfc \ube44\uad50\ud558\uba74 \uc5ed\uc2dc\ub098 \uae30\ub2a5\uc801\uc778 \uba74\uc5d0\uc11c \ubcf4\uc870\uc801\uc778 \ub300\uc548\uc5d0 \uc9c0\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc815\ubcf4 \ucd94\ucd9c\u30fb\ubd84\uc11d, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub4f1 \ubcf5\uc7a1\ud55c \uc870\uac74\uc5d0 \ub530\ub978 \uc678\ubd80 \ud234\uacfc\uc758 \uc5f0\uacc4\ub97c \uc704\ud55c \uc720\uc5f0\ud55c \uc6b4\uc6a9\uc5d0\ub294 \uc801\ud569\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"sfa\">\uc601\uc5c5 \uc5c5\ubb34\ub97c \uc9c0\uc6d0\ud558\ub294 \uc601\uc5c5 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c (SFA)<\/h3>\n<p>SFA(\uc601\uc5c5\uc9c0\uc6d0\uc2dc\uc2a4\ud15c, Sales Force Automation)\ub294 \ub9d0 \uadf8\ub300\ub85c \uc601\uc5c5 \uc5c5\ubb34\ub97c \uc9c0\uc6d0\ud558\uace0 \ud6a8\uc728\ud654\ud558\ub294 \ud234\uc785\ub2c8\ub2e4. \ucde8\uae09\ud558\ub294 \uc815\ubcf4\ub294 \uc9c4\ud589 \uc911\uc778 \uc0c1\ub2f4 \uc0c1\ud669 \ubc0f \uac70\ub798 \uc774\ub825, \ubc29\ubb38 \uc774\ub825\uacfc \uadf8 \uacb0\uacfc, \uc548\uac74\uc5d0 \uad00\ud55c \uac83\ub4e4\uc774 \uc8fc\ucd95\uc744 \uc774\ub8f9\ub2c8\ub2e4. \ub610\ud55c, \uace0\uac1d\uc758 \uae30\ubcf8 \uc815\ubcf4 \ubc0f \ud589\ub3d9 \uc774\ub825\ub3c4 \uae30\ub85d\ub418\uae30 \ub54c\ubb38\uc5d0 \uc77c\uc0c1 \uc601\uc5c5 \ud65c\ub3d9\uc758 \uc2dc\uc810\uc5d0\uc11c \uace0\uac1d \uc815\ubcf4\ub97c \uad00\ub9ac\ud558\uae30\uc5d0\ub294 \uc801\ud569\ud55c \ud234\uc785\ub2c8\ub2e4. \ub4a4\uc5d0\uc11c \uc5b8\uae09\ud560 CRM(\uace0\uac1d \uad00\uacc4 \uad00\ub9ac, Customer Relationship Management)\uacfc \ud568\uaed8 \uc601\uc5c5 \ud65c\ub3d9 \uc9c0\uc6d0 \ud234\ub85c \uc0ac\uc6a9\ub418\uace0 \uc0c1\ud638 \uc5f0\uacc4 \uac00\ub2a5\ud55c \uae30\ub2a5\uc774 \ub9ce\uae30 \ub54c\ubb38\uc5d0 \uadf8 \uacbd\uacc4\ub294 \uc560\ub9e4\ud569\ub2c8\ub2e4. \uc81c\ud488\uc5d0 \ub530\ub77c CRM\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc640 \ub9c1\ud06c\ud558\uc5ec \uc6d0\ud65c\ud55c \uc6b4\uc6a9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<h3 id=\"crm\">\uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uae30\ub85d\ud558\ub294 CRM<\/h3>\n<p>\u2018\uace0\uac1d \uad00\uacc4 \uad00\ub9ac\u2019 \uc804\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc778 CRM\uc740 \uc790\uc0ac\uc640 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\uc5d0 \uc911\uc810\uc744 \ub454 \uc815\ubcf4 \uad00\ub9ac \ud234\uc785\ub2c8\ub2e4. \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uc6b0\ud638\uc801\uc73c\ub85c \uc720\uc9c0\ud558\uc5ec \uc7ac\uad6c\ub9e4\ub97c \uc99d\uac00\uc2dc\ud0a4\uace0 \ud06c\ub85c\uc2a4\uc140 \ubc0f \uc5c5\uc140\uc744 \ud1b5\ud574 \ub9e4\ucd9c \uc99d\ub300\ub85c \uc774\uc5b4\uc9c0\uac8c \ud558\ub294 \ubaa9\uc801\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc815\ubcf4 \uad00\ub9ac\uc5d0 \ub9e4\uc6b0 \uc801\ud569\ud558\uace0 \uae30\ubcf8 \uc815\ubcf4\ub294 \ubb3c\ub860 \uace0\uac1d\uc758 \ud589\ub3d9 \ubc0f \ubb38\uc758 \uc774\ub825 \ub4f1 \ud3ed\ub113\uc740 \uc815\ubcf4\ub97c \uc5f0\uacb0\ud558\uc5ec \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\ub85c \uc601\uc5c5 \ubd80\uc11c\uc5d0\uc11c \uc0ac\uc6a9\ub418\uace0 \uc788\ub294 SFA\uc640 \ub2ec\ub9ac CRM\uc740 \ub9c8\ucf00\ud305 \ubd80\uc11c, \uace0\uac1d \uc9c0\uc6d0 \ubd80\uc11c\uc5d0\uc11c\ub3c4 \uc774\uc6a9\ub418\uae30 \ub54c\ubb38\uc5d0 \uace0\uac1d\uc758 \uccab \uad6c\ub9e4 \uc2dc\uc810\ubd80\ud130 \uc0ac\ud6c4 \uc9c0\uc6d0, \uad00\ub9ac\uae4c\uc9c0 \ubcf4\ub2e4 \ud3ed\ub113\uc740 \uace0\uac1d\uc815\ubcf4\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd95\uc801\ub41c \uc815\ubcf4\ub294 \ub2e4\uc591\ud558\uac8c \ub098\ub204\uc5b4 \ucd94\ucd9c\u30fb\ubd84\uc11d\ud560 \uc218 \uc788\uace0 \uace0\uac1d\uc5d0\uac8c \uc138\uc138\ud55c \ub300\uc751\uc744 \uc2e4\ud604\ud558\uace0 \uc790\uc0ac\uc758 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4 \uac1c\uc120\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ub4f1 \ub2e4\uc591\ud558\uac8c \ud65c\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud488\uc5d0 \ub530\ub77c\uc11c\ub294 \uc601\uc5c5\uc9c0\uc6d0\uc2dc\uc2a4\ud15c \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc640\uc758 \uc5f0\uacc4 \uc5ed\uc2dc \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"point\">CRM\uc744 \ud1b5\ud55c \uace0\uac1d \uc815\ubcf4 \uad00\ub9ac \ud3ec\uc778\ud2b8<\/h2>\n<p>CRM\uc740 \uace0\uac1d\uc815\ubcf4 \uad00\ub9ac\uc5d0 \ucd5c\uc801\uc778 \ud234\uc774\uc9c0\ub9cc \uadf8 \uc9c4\uac00\ub97c \ubc1c\ud718\ud558\uae30 \uc704\ud574\uc11c \uc54c\uc544\uc57c \ud560 \ud3ec\uc778\ud2b8\uac00 \uba87 \uac00\uc9c0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc911 \ud2b9\ud788 \uc911\uc694\ud55c \uac83\uc740 \u2018\uba85\ud655\ud55c \ub3c4\uc785 \ubaa9\uc801\u2019, \uadf8\ub9ac\uace0 \u2018\uc81c\ub300\ub85c \ub41c \uc785\ub825\uacfc \ud65c\uc6a9\u2019\uc785\ub2c8\ub2e4. \uac01\uac01\uc5d0 \ub300\ud574\uc11c \uc0c1\uc138\ud558\uac8c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ubb34\uc5c7\uc744 \uc704\ud574 \ub3c4\uc785\ud558\ub294\uc9c0 \uba85\ud655\ud788 \ud560 \uac83<\/h3>\n<p>CRM \ub3c4\uc785 \ub2e8\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \ubaa9\uc801\uc744 \ud655\uc2e4\ud788 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e8\uc9c0 \u2018\ud3b8\ub9ac\ud574 \ubcf4\uc774\ub2c8\uae4c\u2019 \ub77c\ub294 \uc778\uc2dd \uc218\uc900\uc73c\ub85c \uc811\uadfc\ud558\uba74 \uc815\ubcf4 \uc785\ub825 \ubc0f \uad00\ub9ac\uac00 \ubcf5\uc7a1\ud558\uac8c \ub290\uaef4\ub9cc\uc9c0\uace0, \uc678\ub824 \ud604\uc7a5\uc5d0\uc11c\ub3c4 \u2018\uc774\ub7f0 \uc791\uc5c5\uc774 \ubb34\uc2a8 \uc18c\uc6a9 \uc788\ub098\u2019\ud558\ub294 \ubd88\ub9cc\uc774 \uc313\uc774\uae30 \uc27d\uc2b5\ub2c8\ub2e4.<\/p>\n<p>CRM \ub3c4\uc785\uc758 \ucd5c\uc885 \ubaa9\ud45c\uc778 \u2018\uace0\uac1d\uacfc \uc6b0\ud638\uc801\uc778 \uad00\uacc4 \uc720\uc9c0\u2019\ub97c \uc704\ud574 \uae30\uc5c5\uc774 \uc5b4\ub5a4 \ubaa9\uc801\uc744 \uc218\ub9bd\ud574\uc57c \ud560\uae4c\uc694? \uba3c\uc800 CRM \ub3c4\uc785\uc73c\ub85c \ucd94\uac00 \uad6c\ub9e4\uac00 \ub298\uace0, \ucd5c\uc885\uacc4\uc57d \uc2e4\ud328\ub97c \uc904\uc5ec \uc218\uc8fc\uc728\uc744 \ub192\uc774\ub294 \uac83 \ub4f1 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \ud558\uace0 \uc0ac\ub0b4 \uc8fc\uc694 \uad00\uacc4\uc790\uc5d0\uac8c \uc774\ub97c \uba85\ud655\ud788 \uc778\uc2dd\ud558\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1a0\ub300\uac00 \uac16\ucdb0\uc838\uc57c CRM\uc774 \uc6d0\ud65c\ud558\uac8c \ub3c4\uc785\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \uc6b4\uc601\ub429\ub2c8\ub2e4.<\/p>\n<h3>\uc81c\ub300\ub85c \uc785\ub825\ud558\uace0 \ud65c\uc6a9\ud558\uae30<\/h3>\n<p>CRM \ub3c4\uc785 \ub2e8\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \ubaa9\uc801\uc744 \ud655\uc2e4\ud788 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e8\uc9c0 \u2018\ud3b8\ub9ac\ud574 \ubcf4\uc774\ub2c8\uae4c\u2019 \ub77c\ub294 \uc778\uc2dd \uc218\uc900\uc73c\ub85c \uc811\uadfc\ud558\uba74 \uc815\ubcf4 \uc785\ub825 \ubc0f \uad00\ub9ac\uac00 \ubcf5\uc7a1\ud558\uac8c \ub290\uaef4\ub9cc\uc9c0\uace0, \uc678\ub824 \ud604\uc7a5\uc5d0\uc11c\ub3c4 \u2018\uc774\ub7f0 \uc791\uc5c5\uc774 \ubb34\uc2a8 \uc18c\uc6a9 \uc788\ub098\u2019\ud558\ub294 \ubd88\ub9cc\uc774 \uc313\uc774\uae30 \uc27d\uc2b5\ub2c8\ub2e4. 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