{"id":937,"date":"2020-05-18T20:32:00","date_gmt":"2025-11-12T20:32:20","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=937"},"modified":"2025-12-26T20:37:10","modified_gmt":"2025-12-26T11:37:10","slug":"what-is-ma","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-ma\/","title":{"rendered":"\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654(MA, Marketing Automation)\ub780?\n\n                    \uae30\ucd08 \uc9c0\uc2dd\uacfc \ub3c4\uc785\uc758 \ud575\uc2ec"},"content":{"rendered":"\n<p>`\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654(MA, Marketing Automation)\u2019 \ud639\uc740 `\ub9c8\ucf00\ud305 \uc624\ud1a0\uba54\uc774\uc158` \uc774\ub77c\ub294 \ud0a4\uc6cc\ub4dc\uc5d0 \ub300\ud574 \ub9ce\uc774 \ub4e4\uc5b4\ubcf4\uc168\uc744 \uac81\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub780 SFA(\uc601\uc5c5 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c), CRM(\uace0\uac1d \uad00\uacc4 \uad00\ub9ac)\uacfc \ud568\uaed8 \ucd5c\uadfc \uc8fc\ubaa9 \ubc1b\uace0 \uc788\ub294 \ud234\uc785\ub2c8\ub2e4. \ub2e4\ub978 \ud234\uacfc\ub3c4 \uc5f0\uacc4\ud558\uc5ec \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \uc5c5\ubb34 \ud6a8\uc728\uc744 \ud55c\uce35 \ub354 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0 \uad00\ud55c \uae30\ucd08 \uc9c0\uc2dd\uacfc \ub3c4\uc785\uc758 \ud575\uc2ec\uc5d0 \ub300\ud558\uc5ec \uc124\uba85 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\ubaa9\ucc28<\/p>\n\n\n\n<p><a href=\"#what-is-ma\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub780 \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654 \ud558\ub294 \ud234<\/a><\/p>\n\n\n\n<p><a href=\"#features\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0\ub294 \uc5b4\ub5a4 \uae30\ub2a5\uc774 \uc788\uc744\uae4c?<\/a><\/p>\n\n\n\n<p><a href=\"#why-ma\">\uc65c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \ud544\uc694\ud560\uae4c? \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uac83\ub4e4<\/a><\/p>\n\n\n\n<p><a href=\"#tool\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \ud65c\uc6a9 \ubc29\ubc95<\/a><\/p>\n\n\n\n<p><a href=\"#b2b-b2c\">B2B\uc640 B2C, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud65c\uc6a9 \ubc29\ubc95\uc758 \ucc28\uc774<\/a><\/p>\n\n\n\n<p><a href=\"#showcase\">B2B\uc640 B2C\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud65c\uc6a9 \uc0ac\ub840<\/a><\/p>\n\n\n\n<p><a href=\"#implementation\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \uc6d0\ud65c\ud55c \ub3c4\uc785\uc744 \uc704\ud55c \uc138 \uac00\uc9c0<\/a><\/p>\n\n\n\n<p><a href=\"#utilization\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, \ud65c\uc6a9\uc774 \uacb0\uacfc\ub97c \ub0b3\ub294\ub2e4!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-ma\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub780 \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654 \ud558\ub294 \ud234<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (Marketing Automation) \ub780? | \uc138\uc77c\uc988\ud3ec\uc2a4\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BYtDsnriY-s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\uc601\uc5c5 \uc5c5\ubb34\uc758 \uc804 \ub2e8\uacc4\uc778 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc740 \uae30\uc5c5\uc5d0\uac8c \uc911\uc694\ud55c \uacfc\uc815\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc804\ud1b5\uc801\uc778 \ubc29\ubc95\uc5d0\uc11c\ub294 \uc778\ub825\uc5d0 \uc758\uc9c0\ud558\ub294 \ubd80\ubd84\uc774 \ud06c\uae30 \ub54c\ubb38\uc5d0 \ub9ce\uc740 \ube44\uc6a9\uacfc \uc2dc\uac04\uc774 \ubc1c\uc0dd\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub370\uc774\ud130 \ud1b5\ud569 \ubc0f \ud589\ub3d9 \ubd84\uc11d, \uc2a4\ucf54\uc5b4\ub9c1. BtoC \uc758 \uacbd\uc6b0, \uba40\ud2f0\ucc44\ub110 \uc6b4\uc601\uacfc \uc8fc\uc81c\uc5d0 \ub530\ub978 \ucf58\ud150\uce20 \ubd84\ub958 \ub4f1\uc758 \uc791\uc5c5\uc774 \ud574\ub2f9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9cc\uc57d \ub514\uc9c0\ud138\uc744 \ud1b5\ud574 \ub300\uc751 \uac00\ub2a5\ud55c \uc791\uc5c5\ub4e4\uc744 \ud234\uc5d0 \ub9e1\uaca8 \uc790\ub3d9\ud654\ub85c \ud6a8\uc728\uc744 \ub192\uc774\uace0 \ubcf4\ub2e4 \uc591\uc9c8\uc758 \ub9ac\ub4dc(\uc7a0\uc7ac \uace0\uac1d)\ub97c \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud560 \uc218 \uc788\uac8c \ud55c\ub2e4\uba74, \uacc4\uc57d \uc131\uc0ac\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac1c\ub150\uacfc \uc774\ub97c \uc2e4\ud604\ucf00 \ud558\ub294 \ud234\uc774 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"features\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0\ub294 \uc5b4\ub5a4 \uae30\ub2a5\uc774 \uc788\uc744\uae4c?<\/h2>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ub514\uc9c0\ud138 \ud234\uc774\uae30 \ub54c\ubb38\uc5d0 \uc815\ubcf4\uc758 \uc9d1\uacc4 \ubc0f \uc815\ub9ac, \ucd94\ucd9c, \ubd84\uc11d\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub3c4 \uc21c\uc2dd\uac04\uc5d0 \uacb0\uacfc\ub97c \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c \uae30\ub2a5\uc740 \ud234\uc5d0 \uc758\ud574 \ub2e4\uc18c \ucc28\uc774\uac00 \uc788\uace0 BtoB, BtoC \ub4f1 \ub300\uc0c1\uc5d0 \ub530\ub77c\uc11c \uc0c1\uc774\ud558\uc9c0\ub9cc, \ub9c8\ucf00\ud305\uc744 \uac15\ud654\ud558\uae30 \uc704\ud55c \ub300\ub2e4\uc218\uc758 \uae30\ubcf8\uc801\uc778 \uae30\ub2a5\ub4e4\uc740 \uac70\uc758 \ub3d9\uc77c\ud569\ub2c8\ub2e4. \uadf8 \uc911\uc5d0\uc11c \uc8fc\uc694 \uae30\ub2a5 \uba87 \uac00\uc9c0\ub97c \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9ac\ub4dc \uad00\ub9ac<\/h3>\n\n\n\n<p>\ub9ac\ub4dc \uad00\ub9ac\ub780 \uc5ec\ub7ec \uc811\ucd09 \uacfc\uc815\uc5d0\uc11c \uc5bb\uc740 \ub9ac\ub4dc \uc815\ubcf4\ub97c \uad00\ub9ac\ud558\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4. \uae30\uc5c5\uba85, \uc131\uba85, \uc9c1\uae09 \ub4f1\uc740 \ubb3c\ub860 \uc720\uc785 \ub8e8\ud2b8 \ubc0f \ud589\ub3d9 \uc774\ub825 \ub4f1 \ub2e4\uc591\ud55c \uc815\ubcf4\ub97c \uad00\ub9ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc2a4\ucf54\uc5b4\ub9c1<\/h3>\n\n\n\n<p>\uc2a4\ucf54\uc5b4\ub9c1\uc774\ub780 \uba54\uc77c \uac1c\ubd09\ub960, \uc790\uc0ac \uc0ac\uc774\ud2b8 \ubc29\ubb38 \uc218 \ub4f1 \uad00\ub9ac\ud558\uace0 \uc788\ub294 \ub9ac\ub4dc \ud589\ub3d9\uc744 \ubca0\uc774\uc2a4\ub85c \uc2a4\ucf54\uc5b4\ub97c \ub9e4\uae30\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4. \uc2a4\ucf54\uc5b4\uac00 \ub192\uc740 \ub9ac\ub4dc\uc77c\uc218\ub85d \uc790\uc0ac\uc5d0 \ud765\ubbf8\uac00 \uc788\uace0, \uacc4\uc57d \uc131\uc0ac \ub2e8\uacc4\uc5d0 \uc774\ub97c \ud655\ub960\uc774 \ub192\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ucea0\ud398\uc778 \uad00\ub9ac<\/h3>\n\n\n\n<p>\uc0dd\uc131\ub41c \ub9ac\ub4dc\ub97c \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc774\ub04c\uae30 \uc704\ud574\uc11c\ub294 \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \ud50c\ub79c\uc744 \uc9c0\uc6d0\ud558\ub294 \uac83\uc774 \ucea0\ud398\uc778 \uad00\ub9ac\uc785\ub2c8\ub2e4. \uadf8 \uc911\uc5d0\uc11c\ub3c4 \uc774\uba54\uc77c \ud655\uc778\uc728\uc744 \uce21\uc815\ud558\uac70\ub098 \uc720\uc800 \ubc18\uc751\uc5d0 \uad00\ud55c \uc2dc\ub098\ub9ac\uc624\ub97c \uc138\uc6b0\ub294 \uac83\ub4e4\uc740 \ud544\uc218\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc16\uc5d0\ub3c4 \ub79c\ub529 \ud398\uc774\uc9c0\uc758 \uc791\uc131 \uc9c0\uc6d0 \ud639\uc740 SNS\uc5d0\uc11c\uc758 \ub9c8\ucf00\ud305 \ud65c\ub3d9 \uc9c0\uc6d0 \uae30\ub2a5 \ub4f1\uc740 BtoC\uc758 \uacbd\uc6b0 \ub354\uc6b1 \uac15\ub825\ud55c \uc704\ub825\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"btoc\">BtoC\uc5d0\uc11c \ud65c\uc57d\ud558\ub294 \ub2e4\uc591\ud55c \uae30\ub2a5<\/h3>\n\n\n\n<p>BtoC\ub97c \uc758\uc2dd\ud55c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \uc2a4\ud15d \uba54\uc77c \ub4f1, \uba54\uc77c \uc804\uc1a1\uc5d0 \uad00\ud55c \uae30\ub2a5\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc911\uc5d0\uc11c\ub3c4, \uc5f4\ub78c\uc728\uc744 \uce21\uc815\ud558\uac70\ub098, \uc720\uc800\uc758 \ubc18\uc751\uc5d0 \ub300\ud574 \uc2dc\ub098\ub9ac\uc624\ub97c \ubd84\uae30\ud558\ub294 \uae30\ub2a5\ub3c4 \ud544\uc218\uc77c \uac83\uc785\ub2c8\ub2e4. \uadf8 \ubc16\uc5d0\ub3c4, \ub79c\ub529 \ud398\uc774\uc9c0\uc758 \uc791\uc131 \uc9c0\uc6d0\uacfc SNS\uc5d0\uc11c\uc758 \ub9c8\ucf00\ud305 \ud65c\ub3d9 \uc9c0\uc6d0 \uae30\ub2a5 \ub4f1\uc740 BtoC\uc5d0 \uc788\uc5b4 \ub9e4\ub825\uc744 \ubc1c\ud718\ud558\ub294 \uae30\ub2a5\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-ma\">\uc65c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \ud544\uc694\ud560\uae4c? \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uac83\ub4e4<\/h2>\n\n\n\n<p>\uc65c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \ud544\uc694\ud55c \uac83\uc778\uc9c0 \uba87 \uac00\uc9c0\uc758 \uad00\uc810\uc5d0\uc11c \uc124\uba85 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uae30\uc874 \uc601\uc5c5 \ubc29\ubc95\uc758 \ud55c\uacc4 \ub3c4\ub2ec<\/h3>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub77c\ub294 \uac1c\ub150\uc774 \uc0dd\uaca8\ub09c \ud6c4 \uadf8 \ud544\uc694\uc131\uc774 \ub192\uc544\uc9c4 \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \uc885\ub798\uc758 \uc601\uc5c5 \ubc29\ubc95\uc774 \ub354 \uc774\uc0c1 \ud1b5\uc6a9\ub418\uc9c0 \uc54a\ub294 \uc2dc\uc810\uc774 \uc654\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uacfc\uac70\uc5d0\ub294 \uc2dc\uc7a5 \ubc0f \uc0c1\ud488\uc5d0 \uad00\ud55c \uc815\ubcf4\ub97c \uc5ec\ub7ec \ubca4\ub354\ub4e4\uc774 \uac00\uc9c0\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uace0\uac1d\uc740 \uc0c1\ud488\uc758 \ub3c4\uc785\uc744 \uac80\ud1a0\ud560 \uacbd\uc6b0, \uc6b0\uc120\uc801\uc73c\ub85c \ud310\ub9e4\uc0ac\uc5d0\uac8c \uc81c\uc548\uc744 \uc758\ub8b0\ud558\ub294 \uac83\uc774 \uad6c\ub9e4\uc758 \uccab \uac78\uc74c\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098 \uc624\ub298\ub0a0\uc5d0\ub294 \uc778\ud130\ub137\uc774 \ub110\ub9ac \ubcf4\uae09\ub418\uba74\uc11c \uace0\uac1d\uc774 \uc5c5\uccb4\ub4e4\uacfc \uc811\ucd09 \uc5c6\uc774 \uc815\ubcf4\ub97c \uc9c1\uc811 \ubaa8\uc544 \uc790\uc0ac \ub0b4\uc5d0\uc11c \uac80\ud1a0\ud558\uace0 \ud6c4\ubcf4\ub97c \uc555\ucd95\ud55c \ub4a4 \ud574\ub2f9 \uc5c5\uccb4\uc5d0\uac8c \uc5f0\ub77d\ud558\ub294 \ud615\ud0dc\ub85c \ubcc0\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ud658\uacbd\uc758 \ubcc0\ud654\ub85c\ubd80\ud130 \ub9c8\ucf00\ud305 \uae30\ub2a5\uc744 \uac15\ud654\ud558\uace0 \uc801\uadf9\uc801\uc73c\ub85c \ub9ac\ub4dc\ub97c \ub04c\uc5b4\ub0b4 \uc721\uc131\ud558\uc5ec \uae30\ud68c\ub97c \ub9cc\ub4dc\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub77c\ub294 \ubc1c\uc0c1\uacfc \uc774\ub97c \uc704\ud55c \ud234\uc774 \ud0c4\uc0dd\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud55c \ub9c8\ucf00\ud305 \uae30\ub2a5 \uac15\ud654<\/h3>\n\n\n\n<p>\uba54\uc77c \ub9e4\uac70\uc9c4 \uc804\uc1a1\uacfc \uc790\uc0ac \uc0ac\uc774\ud2b8 \ub9ac\ub274\uc5bc \ub610\ub294 \ucc38\uc5ec\ud55c \uc804\uc2dc\ud68c\uc5d0\uc11c\uc758 \ud338\ud50c\ub9bf \ubc30\ubd80 \ub4f1 \uadf8 \ub3d9\uc548 \uc5ec\ub7ec \uac00\uc9c0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc804\uac1c\ud558\uba74\uc11c, \uac01\uac01\uc744 \uc5f0\uacc4\ud558\uc9c0 \uc54a\uac70\ub098 \ud6a8\uacfc \uce21\uc815\uc870\ucc28 \ub193\ucce4\ub358 \uacbd\uc6b0\uac00 \ube48\ubc88\ud558\uc168\ub098\uc694?<\/p>\n\n\n\n<p>\uc790\uc0ac \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790 \ud639\uc740 \uba54\uc77c \ub9e4\uac70\uc9c4 \ub3c5\uc790, \uc804\uc2dc\ud68c\uc5d0 \ucd9c\uc804\ud558\uc5ec \uba85\ud568\uc744 \uad50\ud658\ud55c \uace0\uac1d\ub4e4\uc740 \ud2c0\ub9bc\uc5c6\uc774 \uc790\uc0ac\uc640 \uc790\uc0ac \uc0c1\ud488\uc5d0 \ud765\ubbf8\ub97c \uac16\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ubc14\ub85c \uc774 \uc9c0\uc810\uc5d0 \uac00\ub2a5\uc131\uc774 \uc7a0\uc7ac\ub418\uc5c8\ub2e4\uace0 \ub9d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9ac\ub4dc \uc815\ubcf4\ub4e4\uc744 \ubaa8\uc544 \ubd84\uc11d\ud558\uace0 \uc801\ud569\ud55c \ub300\ucc45\uc744 \uc138\uc6cc \uace0\uae09\uc758 \ub9ac\ub4dc\ub97c \uc721\uc131\ud55c\ub2e4\uba74, \uc5ec\ub7ec \uae30\ud68c\ub4e4\uc744 \uacc4\uc57d \uc131\uc0ac\ub85c \uc5f0\uacb0\uc2dc\ud0ac \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uac83\uc744 \uc2e4\ud604\ud558\uae30 \uc704\ud55c \ud234\uc774 \ubc14\ub85c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc7a0\uc7ac \uace0\uac1d\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac<\/h3>\n\n\n\n<p>\ub9ac\ub4dc \uc815\ubcf4\uc758 \uad00\ub9ac\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0 \uc788\uc5b4\uc11c \uae30\ubcf8\uc801\uc774\uba70 \uc911\uc694\ud55c \uae30\ub2a5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ce\uc740 \uae30\uc5c5\uc774 \uc2e4\uc81c\ub85c \ub2e4\uc591\ud55c \ub9ac\ub4dc \uc815\ubcf4\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \u300c\uadf8\uac83\uc774 \uacfc\uc5f0 \ub370\uc774\ud130\ub85c \ubaa8\uc544\uc838 \uc77c\uc6d0\uc801\uc778 \uad00\ub9ac\uac00 \ub418\uace0 \uc788\ub294\uac00?\u300d\ub77c\uace0 \ud558\uba74 \uadf8\ub807\ub2e4\uace0 \ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uba54\uc77c \ub9e4\uac70\uc9c4\uc758 \uad6c\ub3c5\uc790, \uc6f9 \uc0ac\uc774\ud2b8\ub97c \ud1b5\ud55c \ubb38\uc758 \uc774\ub825, \uc804\uc2dc\ud68c \ubc0f \uc774\ubca4\ud2b8\uc5d0\uc11c \uad50\ud658\ud55c \uba85\ud568 \ub9ac\uc2a4\ud2b8, \ucea0\ud398\uc778\uc758 \uc751\ubaa8\uc790, \uc790\ub8cc\uc758 \uc218\uc2e0\ucc98 \ub4f1\u2026 \uc2e4\uc81c\ub85c \ub9ce\uc740 \ub9ac\ub4dc \uc815\ubcf4\ub97c \uac00\uc9c0\uace0 \uc788\uc73c\uba74\uc11c\ub3c4 \uc815\ubcf4\ub4e4\uc774 \ud1b5\ud569\ub418\uac70\ub098 \uc720\ud6a8\ud558\uac8c \ud65c\uc6a9\ub418\uc9c0 \uc54a\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubcf4\ub4e4\uc774 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uad00\ub9ac\ub418\uace0 \ub098\uc544\uac00 \uc790\uc0ac\uc640\uc758 \uc5f0\uacb0 \uac00\ub2a5 \uc9c0\uc810 \ubc0f \uc0ac\ud6c4 \ud589\ub3d9 \ubd84\uc11d \uc5ed\uc2dc \uc774\ub8e8\uc5b4\uc9c4\ub2e4\uba74, \ub9ac\ub4dc\ub97c \uc2a4\ucf54\uc5b4\ub9c1\ud560 \uc218 \uc788\uace0 \u300c\ubcf4\ub2e4 \uc815\ud655\ub3c4\uac00 \ub192\uace0 \ud004\ub9ac\ud2f0 \uc88b\uc740 \ub9ac\ub4dc\u300d\ub97c \ucd94\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc989, \uc131\uc0ac \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ub9ac\ub4dc\ub97c \ub193\uce58\uc9c0 \uc54a\uace0 \ubc1c\uacac\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"one-to-one\">One to One \ub9c8\ucf00\ud305\uc744 \uc2e4\ud604<\/h3>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \ube44\uc2b7\ud55c \uad6c\uc131\uc744 \uac00\uc9c4 \ub9ac\ub4dc\uac00 \uc788\ub354\ub77c\ub3c4 \uac01\uac01\uc774 \uac16\uace0 \uc788\ub294 \uacfc\uc81c \ubc0f \ub300\ucc45\uc740 \ub2e4\ub985\ub2c8\ub2e4. \uac1c\uc778\ubcc4 \ud2b9\uc9d5\uc5d0 \uc138\uc2ec\ud558\uac8c \ub300\uc751\ud558\uc5ec \ubb38\uc81c\uc758 \ud574\uacb0\ucc45\uc744 \uc81c\uc548\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud574\uc9c4\ub2e4\uba74, \ub9ac\ub4dc\uc758 \ud765\ubbf8\ub294 \uae09\uaca9\ud788 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc0c1\ub2f4\uc5d0\uc11c \uacc4\uc57d \uc131\uc0ac\uae4c\uc9c0 \uc644\ub8cc\ub41c \ud6c4\uc5d0\ub3c4 \ub192\uc740 \ub9cc\uc871\ub3c4\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uac83\uc744 \uc2e4\ud604\ud558\uae30 \uc704\ud574\uc11c\ub294 \uac01\uac01\uc758 \ud2b9\uc131\uc5d0 \ub9de\ub294 One to One \ub9c8\ucf00\ud305\uc774 \ud070 \ud798\uc774 \ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uac1c\uc778\uc758 \uc815\ubcf4 \ubc0f \ud589\ub3d9 \uc774\ub825\uc744 \uc0c1\uc138\ud558\uac8c \uad00\ub9ac\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 One to One \ub9c8\ucf00\ud305 \uc2e4\uc804\uc744 \uc704\ud55c \uac15\ub825\ud55c \ubb34\uae30\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uac83\uc740, BtoB\ub294 \ubb3c\ub860 BtoC\uc5d0\uc11c\ub3c4 \ud070 \uc758\ubbf8\ub97c \uac16\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>BtoC\uc5d0\uc11c \uac1c\uc778\uc758 \ucde8\ud5a5, \uc120\ud638\uac00 \uc2a4\ucf54\uc5b4 \uc774\uc0c1\uc758 \uc911\uc694\uc131\uc744 \uac00\uc9c0\ub294 \uacbd\uc6b0\uac00 \uc885\uc885 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uac1c\uc778\ubcc4 \ub9de\ucda4 \uc804\ub7b5\uc774 \uac01\uac01\uc758 \ud2b9\uc131\uc744 \uc5b4\ub514\uae4c\uc9c0 \ucda9\uc871\uc2dc\ud0a4\ub294 \uc9c0\uc5d0 \ub530\ub77c\uc11c \uacb0\uacfc\uac00 \ud06c\uac8c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tool\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \ud65c\uc6a9 \ubc29\ubc95<\/h2>\n\n\n\n<p>\uc5ec\uae30\uc11c\ubd80\ud130\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud558\uace0, \ud65c\uc6a9\ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc6b0\uc120, BtoB\uc5d0\uc11c \uac00\uc7a5 \ud070 \ud3ec\uc778\ud2b8\ub294 \u300c\ub9ac\ub4dc \uc0dd\uc131, \uc591\uc131, \ubd84\uc11d\u300d \uc138 \uac00\uc9c0\uc774\uace0, BtoC\uc758 \uacbd\uc6b0 \ub9de\ucda4\ud654 \ub41c \ucf58\ud150\uce20\uc5d0\uc11c \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc73c\ub85c \uc811\uadfc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9ac\ub4dc \uc0dd\uc131<\/h3>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \ucd08\uae30\uc5d0 \ud65c\uc57d\ud558\ub294 \uacf3\uc740 \ub9ac\ub4dc\uc758 \uac80\ucd9c \uc989, \ub9ac\ub4dc \uc0dd\uc131(\ub9ac\ub4dc \uc81c\ub108\ub808\uc774\uc158)\uc785\ub2c8\ub2e4. \uc2e0\uaddc \ub9ac\ub4dc\ub97c \ud68d\ub4dd\ud558\uace0 \uae30\uc874\uc5d0 \ub300\uc751\ud558\uc9c0 \uc54a\uc558\ub358 \ub9ac\ub4dc\ub97c \ucc3e\uc544\ub0b4\ub294 \uc791\uc5c5\uc5d0 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubb38\uc758, \uc790\ub8cc \uccad\uad6c, \uc124\ubb38 \ud68c\uc2e0 \ub4f1 \uc790\uc0ac\uc5d0 \ubaa8\uc778 \ub9ac\ub4dc \uc815\ubcf4\ub294 \ub2e4\uc591\ud55c \uacbd\ub85c\ub85c \uc720\uc785\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac01\uac01\uc758 \uacbd\ub85c\ub97c \uad6c\ubcc4\ud558\uace0, \uc720\uc785\ub7c9\uc744 \uce21\uc815\ud568\uc73c\ub85c\uc368 \uc5b4\ub514\uc5d0 \ube44\uc911\uc744 \ub450\uc5b4 \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud560\uc9c0 \ud310\ub2e8\ud558\uae30 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \uc774\ub7ec\ud55c \uc791\uc5c5\ub4e4\uc744 \uc190\uc27d\uac8c \ud558\uace0, \ud6a8\uc728\uc801\uc778 \ub9ac\ub4dc \uac80\ucd9c\uc744 \ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9ac\ub4dc \uc721\uc131<\/h3>\n\n\n\n<p>\ub9ac\ub4dc\ub97c \uc721\uc131\ud558\uae30 \uc704\ud55c \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c\ub294 \uac1c\ubcc4 \ub9ac\ub4dc\uc758 \ud2b9\uc131\uc5d0 \ub9de\ub294 \ub300\ucc45\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \ub54c \ud544\uc694\ud55c \uac83\uc740 \u300c\uc5b4\ub5a4 \ub9ac\ub4dc\uc5d0 \uc5b4\ub5a4 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud574\uc57c \ud560\uae4c?\u300d\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ac\ub4dc\uac00 \ud765\ubbf8\ub97c \uc720\ubc1c\ud560 \uc218 \uc788\uac8c \ud558\ub294 \ucf58\ud150\uce20\ub97c \uc900\ube44\ud558\uc5ec \uba54\uc77c\uacfc \uc790\uc0ac \uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc81c\uacf5\ud55c\ub2e4\uba74 \ub9ac\ub4dc\uc758 \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uba74\uc11c \uc0c1\ub2f4 \ub2e8\uacc4\ub85c\uc758 \uc804\ud658\ub3c4 \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub97c \uc704\ud574\uc11c\ub294 \ub9ce\uc740 \ub9ac\ub4dc\uc758 \ud2b9\uc131\uc744 \ubd84\uc11d\ud558\uace0 \uac01\uac01\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \uae30\ub2a5\uc774 \ud070 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub9ac\ub4dc \ubd84\ub958 \ubc0f \uad00\ub9ac<\/h3>\n\n\n\n<p>\ub9ac\ub4dc\ub294 \uc790\uc0ac \uc6f9 \ubc29\ubb38, \ub370\ubaa8 \uccb4\ud5d8\uc774\ub098 \ubb38\uc758 \uba54\uc77c \uc804\uc1a1 \ub4f1 \uace0\uac1d\uc774 \uac01\uc790\uc758 \ud765\ubbf8\uc640 \ud544\uc694\uc131\uc744 \uae30\ubc18\uc73c\ub85c \ubcf4\uc774\ub294 \ub2e4\uc591\ud55c \ud589\ub3d9\ub4e4\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ud589\ub3d9\uc744 \uc815\ubcf4\ub85c \ucd95\uc801\ud558\uace0, \ubd84\ub958\u2027\ubd84\uc11d\ud568\uc73c\ub85c\uc368 \uadf8 \ub9ac\ub4dc\uac00 \uc790\uc0ac\uc640 \uc790\uc0ac \uc0c1\ud488\uc5d0 \uc5bc\ub9c8\ub098 \ud070 \ud765\ubbf8\ub97c \uac00\uc9c0\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \ub9ac\ub4dc\uc758 \uc5c5\uc885 \ubc0f \uae30\uc5c5 \uaddc\ubaa8, \ub2f4\ub2f9\uc790\uc758 \uc9c1\uae09, \uacb0\uc815\uad8c\uc758 \uc720\ubb34 \ub4f1\uc740 \uacc4\uc57d \uc131\uc0ac\uc758 \uac00\ub2a5\uc131\uc774 \uc5b4\ub290 \uc815\ub3c4\uc778\uc9c0 \ucd94\uc815\ud558\ub294 \uadfc\uac70\uac00 \ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ub370 \uc801\ud569\ud55c \ud234\uc774 \ubc14\ub85c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc815\ubcf4\ub85c\ubd80\ud130 \ub9ac\ub4dc\ub97c \uc2a4\ucf54\uc5b4\ub9c1\ud558\uace0 \uc7a0\uc7ac\ub825 \uc788\ub294 \uace0\uae09 \ub9ac\ub4dc\ub9cc\uc744 \ucd94\ucd9c\ud558\uc5ec \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud558\uba74, \uc0c1\ub2f4 \ub2e8\uacc4\ub85c\uc758 \uc804\ud658 \ubc0f \uacc4\uc57d \uc131\uc0ac\uc758 \ube44\uc728\uc774 \ud06c\uac8c \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc0c1\ub2f4 \ub2e8\uacc4\ub85c\uc758 \uc804\ud658\uc774 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\ub354\ub77c\ub3c4 \ubb38\uc81c\uc758 \uc6d0\uc778\uacfc \ub2e4\ub978 \ubc29\uc548\ub4e4\uc5d0 \ub300\ud55c \ubd84\uc11d\uc774 \uac00\ub2a5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc801\ud569\ud55c \ucf58\ud150\uce20\ub85c \ud0c0\uc774\ubc0d \ub193\uce58\uc9c0 \uc54a\uae30<\/h3>\n\n\n\n<p>BtoC\uc758 \uacbd\uc6b0 \uacb0\uc7ac\uc790\uac00 \ud55c \uba85\uc774\uae30\uc5d0 \ud310\ub2e8\uc774 \ube60\ub974\ub2e4\ub294 \ud2b9\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\uc640 \ud0c0\uc774\ubc0d\uc744 \ub193\uce58\uc9c0 \uc54a\ub294 \uc811\uadfc\uc774 \ud544\uc218\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>BtoB\uc640 \ube44\uad50\ud560 \ub54c \ub9ac\ub4dc\uc758 \uc218\ub294 \ub300\ud3ed \ub298\uc5b4\ub098\uae30 \ub54c\ubb38\uc5d0, \uc0c1\uc138\ud558\uac8c \uc124\uc815\ud55c \ubd84\ud560 \ub2e8\uc704\ub85c \ucf58\ud150\uce20\ub97c \uc900\ube44\ud558\uace0 \uc2dc\ub098\ub9ac\uc624\ub97c \uc124\uacc4\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub354\ubd88\uc5b4 \uace0\uac1d\uc744 \ud5a5\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc811\uadfc\uc744 \uc704\ud574 \ud2b9\uc815 \ud589\ub3d9\uc774 \uc788\ub2e4\uba74 \uc2e0\uc18d\ud558\uace0 \uc54c\ub9de\uac8c \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac00\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. BtoC\ub294 \uac1c\uc778\uc758 \ud765\ubbf8 \ubc0f \uae30\ubd84\uc5d0 \ub530\ub77c \uc758\uc0ac \uacb0\uc815\uc774 \uc88c\uc6b0\ub418\ubbc0\ub85c \uc774 \ub450 \uac00\uc9c0\ub97c \ud655\uc2e4\ud788 \ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b2b-b2c\">B2B\uc640 B2C, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud65c\uc6a9 \ubc29\ubc95\uc758 \ucc28\uc774<\/h2>\n\n\n\n<p>\ub2e4\uc591\ud55c \uae30\ub2a5\uacfc \ud568\uaed8 \ub9c8\ucf00\ud305\uc758 \uc5ec\ub7ec \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \ud65c\uc57d\ud558\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc774\uc9c0\ub9cc, B2B\uc640 B2C\uc5d0\uc11c\uc758 \ud65c\uc6a9 \uc601\uc5ed\uc740 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc601\uc5c5\uc774 \uc874\uc7ac\ud558\ub294 B2B\uc5d0\uc11c\ub294 \ub9ac\ub4dc\ub97c \ud68d\ub4dd\ud558\uc5ec \uc721\uc131\ud558\uace0 \uc601\uc5c5 \ubd80\uc11c\uc5d0 \uc804\ub2ec\ud558\uae30\uae4c\uc9c0\uac00 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \uc8fc\uc694 \ud65c\uc6a9 \uc601\uc5ed\uc785\ub2c8\ub2e4. \ud55c\ud3b8 \uac1c\uc778\uc774 \ubaa8\ub4e0 \uac83\uc744 \uacb0\uc815\ud558\ub294 B2C\uc5d0\uc11c\ub294 \ub9ac\ub4dc\uc640\uc758 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e8, \uc774\uac83\uc740 \uc5b4\ub514\uae4c\uc9c0\ub098 \uc601\uc5ed\uc758 \ucc28\uc774\uc785\ub2c8\ub2e4. \ub9ac\ub4dc\uc758 \ud2b9\uc131\uacfc \ud544\uc694\uc5d0 \ub9de\ucd98 \ucf58\ud150\uce20 \ubc0f \uc804\ub7b5\uc5d0\uc11c \uc0c1\ub300\ubc29\uc758 \ud765\ubbf8\ub97c \uc720\ubc1c\ud558\uae30 \uc704\ud574 \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \ubcf8\uc9c8\uc801\uc778 \ubc29\ubc95\uc740 \ubcc0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"showcase\">B2B\uc640 B2C\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud65c\uc6a9 \uc0ac\ub840<\/h2>\n\n\n\n<p>\uc5ec\uae30\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \uc0ac\ub840\ub97c B2B\uc640 B2C\ub85c \uac01\uac01 \ub098\ub204\uc5b4 \uc18c\uac1c\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc790\uc0ac\uac00 \uac16\uace0 \uc788\ub294 \uacfc\uc81c \ubc0f \ubb38\uc81c\uc810\uacfc \ube44\uad50\ud558\uba70 \ucc38\uace0\ud574 \ubcf4\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b2b-1-10\">B2B \uc0ac\ub840 1 : \uc7a0\uc7ac\uace0\uac1d, \ubb38\uc758 \ubc29\ubb38\uc218\uac00 10\ubc30 \uc774\uc0c1 \uc99d\uac00<\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5d50dd5e4c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5d50dd5e4c\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/maxhills-cardthumb.jpg?strip=all&#038;quality=95\" alt=\"\uc8fc\uc2dd\ud68c\uc0ac MAX HILLS_\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc0ac\ub840\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc0ac\ub840 \uae30\uc5c5 : \uc8fc\uc2dd\ud68c\uc0ac MAX HILLS<\/p>\n\n\n\n<p>\uc0ac\uc5c5 \ub0b4\uc6a9 : \uad11\uace0 \uae30\ud68d\u30fb\uc81c\uc791\u30fb\uc2e4\ud589, SP \uae30\ud68d<\/p>\n\n\n\n<p>\uc601\uc5c5 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c\uc758 \ub3c4\uc785\uc73c\ub85c \uc0ac\ub0b4 \uc815\ubcf4\uac00 \uc81c\ub300\ub85c \uacf5\uc720\ub418\uace0 \uc788\uc9c0\ub9cc \ub2f9\uc2dc \uc0c1\ud669\ub9cc\uc73c\ub85c\ub294 \ubbf8\ub798 \uc131\uc7a5\uc5d0 \ud55c\uacc4\uac00 \uc788\uc744 \uac70\ub77c\ub294 \uc704\uae30\uac10\uc774 \uc874\uc7ac\ud588\ub358 \uc8fc\uc2dd\ud68c\uc0ac MAX HILLS. \uc774\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud574 \uc2e0\uaddc \ub9ac\ub4dc\uc758 \ud68d\ub4dd\u30fb\uc721\uc131\uc774 \ud544\uc694\ud558\ub2e4\uace0 \ud310\ub2e8\ud558\uc5ec 2015\ub144, \uc138\uc77c\uc988\ud3ec\uc2a4(Salesforce)\uc758 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud234 \u300cPardot\u300d\uc744 \ub3c4\uc785\ud558\uc600\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub2e8\uc704\ub85c \ub9de\ucda4\ud654\ub41c \uba54\uc77c\uc744 \uc804\uc1a1\ud558\uace0 \uc6f9 \uc0ac\uc774\ud2b8\uc5d0\uc11c\uc758 \ub9ac\ub4dc\uc758 \ud589\ub3d9\uc744 \ud30c\uc545\ud558\uc5ec, \uc801\uc808\ud558\ub2e4\uace0 \ud310\ub2e8\ub418\ub294 \ud0c0\uc774\ubc0d\uc744 \ub3c4\ucd9c \ud6c4 \uc601\uc5c5 \ud65c\ub3d9\uc744 \uc804\uac1c\ud558\uc600\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ub9c8\ucf00\ud305\uc758 \uc790\ub3d9\ud654\uc640 \ud6a8\uc728\ud654\uac00 \uc774\ub8e8\uc5b4\uc838 \uc7a0\uc7ac\uace0\uac1d \uc218\ub294 \uc21c\uc2dd\uac04\uc5d0 10\ubc30 \uc774\uc0c1 \uc99d\uac00\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubb38\uc758 \ud6c4 \ubc29\ubb38 \uace0\uac1d \uc218 \ub610\ud55c \uae30\uc874 \uc5f0\uac04 20\uac74 \uc804\ud6c4\uc5d0\uc11c 2016\ub144\uc5d0 185\uac74, 2017\ub144\uc5d0 214\uac74\uc73c\ub85c 10\ubc30 \uc774\uc0c1 \uc99d\uac00\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b2b-2-33-44\">B2B \uc0ac\ub840 2 : \ub9ac\ub4dc \uc721\uc131 \uac15\ud654\ub85c \uc6f9 \ubc29\ubb38 \uc218 3.3\ubc30, \uc0c1\ub2f4 \uac74\uc218 4.4\ubc30 \uc99d\uac00<\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5d50dd6a08&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5d50dd6a08\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/card-atsumel.jpg?strip=all&#038;quality=95\" alt=\"\uc8fc\uc2dd\ud68c\uc0ac atsumel_\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc131\uacf5 \uc0ac\ub840\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc0ac\ub840 \uae30\uc5c5 : \uc8fc\uc2dd\ud68c\uc0ac atsumel<\/p>\n\n\n\n<p>\uc0ac\uc5c5 \ub0b4\uc6a9 : \uc6f9 \ub9c8\ucf00\ud305, \ucee8\uc124\ud305, \uc778\ud130\ub137 \ubbf8\ub514\uc5b4 \uc0ac\uc5c5<\/p>\n\n\n\n<p>\uc8fc\uc2dd\ud68c\uc0ac atsumel\uc740 \uc6b0\uc120, \uc885\uc774 \uc11c\ub958\uc640 Excel \ud30c\uc77c\ub85c \ub098\ub204\uc5b4 \uad00\ub9ac \ub418\ub358 \uc815\ubcf4\ub97c \uc601\uc5c5 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc77c\uc6d0\ud654\ud558\uace0 \uad11\uace0\ub97c \uc6f9\uc73c\ub85c \ud55c\uc815\ud558\uc600\uc2b5\ub2c8\ub2e4. \ubb38\uc758\ub294 \ud3ed\ubc1c\uc801\uc73c\ub85c \uc99d\uac00\ud558\uc600\uc9c0\ub9cc \uc0c1\ub2f4\uc73c\ub85c\uae4c\uc9c0\ub294 \uc27d\uac8c \uc5f0\uacb0\ub418\uc9c0 \uc54a\uc544\uc11c, \ud68c\uc0ac \ub0b4\ubd80\uc5d0 \uc778\uc0ac\uc774\ub4dc \uc138\uc77c\uc988 \ubd80\uc11c\ub97c \uc2e0\uc124\ud558\uc5ec \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud234 \u300cPardot\u300d\uc744 \ud1b5\ud574 \ub9ac\ub4dc \uc721\uc131\uc744 \uac15\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ubb38\uc758\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ub9ac\ub4dc\ub97c \uc601\uc5c5 \uc9c0\uc6d0 \uc2dc\uc2a4\ud15c\uc5d0 \uc785\ub825\ud558\uace0 Pardot\uc744 \ud1b5\ud574 \uc6f9\uc5d0\uc11c\uc758 \ud589\ub3d9\uc744 \ucd94\uc801\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud765\ubbf8 \ubc0f \uad00\uc2ec\uc744 \ud30c\uc545 \ud6c4 \uadf8\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub530\ub77c \uc804\uc1a1\ud558\uace0, \uc57d\uc18d\uc774 \uc131\uc0ac\ub418\uba74 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc77c\ub828\uc758 \uc0c1\uc138 \uc791\uc5c5 \uc790\ub3d9\ud654\uc640 \ud6a8\uacfc \uce21\uc815\uc744 \ud1b5\ud574 \uad11\uace0\ube44\ub294 3\ub144\uac04 \uc57d \uc808\ubc18\uae4c\uc9c0 \uc808\uac10\ud558\uace0, \uc6f9 \uacbd\uc720\uc758 \ubc29\ubb38 \uc218\ub294 3.3\ubc30, \uc0c1\ub2f4 \uac74\uc218\ub294 4.4\ubc30 \uc99d\uac00\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b2c-1\">B2C \uc0ac\ub840 1 : \uace0\uac1d \uc5ec\uc815\uc5d0 \ub530\ub77c \uc0c1\uc138\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc2e4\ud604<\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5d50dd73f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5d50dd73f6\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/oisix_768-484.jpg?strip=all&#038;quality=95\" alt=\"\uc624\uc774\uc2dd\uc2a4\u30fb\ub77c\u30fb\ub2e4\uc774\uce58 \uc8fc\uc2dd\ud68c\uc0ac_\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc131\uacf5 \uc0ac\ub840\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc0ac\ub840 \uae30\uc5c5 : \uc624\uc774\uc2dd\uc2a4\u30fb\ub77c\u30fb\ub2e4\uc774\uce58 \uc8fc\uc2dd\ud68c\uc0ac<\/p>\n\n\n\n<p>\uc0ac\uc5c5 \ub0b4\uc6a9 : \uc720\uae30\ub18d \uc57c\ucc44 \ub4f1 \uc548\uc804 \uc7ac\ubc30 \uc2dd\ud488 \ubc0f \uc7ac\ub8cc\uc758 \ud1b5\uc2e0 \ud310\ub9e4<\/p>\n\n\n\n<p>\uc624\uc774\uc2dd\uc2a4\u30fb\ub77c\u30fb\ub2e4\uc774\uce58 \uc8fc\uc2dd\ud68c\uc0ac\ub294 \uc774\uc804\ubd80\ud130 \u300c\u2018\uc2dd\u2019\uc5d0 \uad00\ub828\ub41c \uace0\uac1d \uc5ec\uc815\u300d\uc744 \ubc14\ud0d5\uc73c\ub85c \uc774\uc6a9\uac1d\ub4e4\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ub7b5\uc744 \uc9c0\uc18d\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110\uc740 \uba54\uc77c \ubc0f LINE, SNS \ub4f1 \uc5ec\ub7ec \ud615\ud0dc\ub85c \ub098\ub204\uc5b4\uc838 \uc788\uc5b4 \uc0c1\ud669 \ubc0f \uc774\uc6a9\uc790\uc758 \uc694\uad6c\uc5d0 \ub9de\ub294 \ub300\uc751\uc774 \ud544\uc694\ud55c \uc0c1\ud669\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ucc44\ub110\uc5d0 \ub300\ud55c \ub300\uc751\uc758 \uc720\uc5f0\uc131\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uae30\uc874\uc5d0 \uc0ac\uc6a9 \uc911\uc774\ub358 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud234\uc5d0\uc11c \u300cMarketing Cloud (\ub9c8\ucf00\ud305 \ud074\ub77c\uc6b0\ub4dc)\u300d\ub85c \uc804\ud658\ud558\uc600\uc2b5\ub2c8\ub2e4. \u300cMarketing Cloud\u300d\ub97c \ud1b5\ud574 \uc8fc\ubb38 \uc804\uc758 \uc54c\ub9bc \ud1b5\uc9c0\uc758 \ud0c0\uc774\ubc0d\uc744 \uc138\uc138\ud558\uac8c \uc124\uc815\ud558\uace0, \uc720\uc800 \ub2e8\uc704\ub85c \uc0ac\uc6a9\ud558\ub294 \ucc44\ub110\uc744 \ubcc0\uacbd\ud558\uac70\ub098 \ucd95\uc801\ud55c \ub85c\uadf8\ub97c \ubd84\uc11d\ud558\uc5ec \ubcf4\ub2e4 \ub098\uc740 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc2e4\ud604\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub610\ud55c \u300c\ubd88\ud544\uc694\ud55c \uc2dd\uc7ac\ub8cc\uac00 \ub4e4\uc5b4\uc654\uc2b5\ub2c8\ub2e4\u300d, \u300c\uc5ec\ub7ec \uac1c\uc758 \uc911\ubcf5 \uba54\uc77c\uc774 \ub3c4\ucc29\ud588\uc2b5\ub2c8\ub2e4\u300d\uc640 \uac19\uc740 \ubd80\uc815\uc801\uc778 \uacbd\ud5d8\uc744 \ud53c\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uace0, \ud574\uc57d\ub960\ub3c4 \ub0ae\ucd9c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b2c-2\">B2C \uc0ac\ub840 2 : \uc218\uc2dc\ub85c \ubc14\ub00c\ub294 \uace0\uac1d \ub2c8\uc988\ub97c \uc608\uce21\ud558\uc5ec \ucd5c\uc801\uc758 \ud0c0\uc774\ubc0d\uc5d0 \ud478\uc26c<\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5d50dd7e52&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5d50dd7e52\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/skylark-restaurants-minitron-desktop.png?strip=all&#038;quality=95\" alt=\"\uc8fc\uc2dd\ud68c\uc0ac \uc2a4\uce74\uc774\ub77d \ub808\uc2a4\ud1a0\ub791_\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc131\uacf5 \uc0ac\ub840\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\uc0ac\ub840 \uae30\uc5c5 : \uc8fc\uc2dd\ud68c\uc0ac \uc2a4\uce74\uc774\ub77d \ub808\uc2a4\ud1a0\ub791<\/p>\n\n\n\n<p>\uc0ac\uc5c5 \ub0b4\uc6a9 : \ud328\ubc00\ub9ac \ub808\uc2a4\ud1a0\ub791 \uc0ac\uc5c5 \uc804\uac1c \ubc0f \uc2dd\ud488 \ub4f1\uc758 \ud310\ub9e4<\/p>\n\n\n\n<p>\ud328\ubc00\ub9ac \ub808\uc2a4\ud1a0\ub791 \uc0ac\uc5c5\uc740 \ub3d9\uc77c\ud55c \uc774\uc6a9\uac1d\uc774\ub77c\ub3c4 \uc694\uc77c\uacfc \uc2dc\uac04\ub300\uc5d0 \ub530\ub77c \uae30\ud638\uac00 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc624\ud53c\uc2a4 \uac70\ub9ac\uc5d0\uc11c\uc758 \ud3c9\uc77c \ub7f0\uce58, \uad50\uc678 \ub9e4\uc7a5\uc5d0\uc11c\uc758 \uc8fc\ub9d0 \uac00\uc871 \uc2dd\uc0ac, \ub514\ub108 \ubaa8\uc784 \ub4f1 \ub2e4\uc591\ud55c \uc694\uad6c\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\ub2c8\uc988\ub9c8\ub2e4 \uc811\uc810\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c \uc8fc\uc2dd\ud68c\uc0ac \uc2a4\uce74\uc774\ub77d \ub808\uc2a4\ud1a0\ub791\uc5d0\uc11c\ub294 \u300cMarketing Cloud\u300d\ub97c \ub3c4\uc785\ud558\uc5ec \ubc14\ub978 \uc2dd\uc0dd\ud65c\uacfc \uc120\ud638\ud558\ub294 \uc2dd\uc7ac\ub8cc\uc5d0 \uad00\ud55c \uc815\ubcf4 \ub4f1\uc744 \ud1b5\ud574 \uc774\uc6a9\uc790\uc758 \ud765\ubbf8\ub97c \ub04c\uace0 \ub354\ubd88\uc5b4 \ube0c\ub79c\ub4dc\uc758 \ub9e4\ub825\uc744 \ub3cb\ubcf4\uc774\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \ud68c\uacc4 \uc815\ubcf4 \ubc0f \ucfe0\ud3f0 \uc0ac\uc6a9 \ud604\ud669\uc744 \ud1b5\ud574 \uc774\uc6a9\uc790\ub4e4\uc758 \uacbd\ud5a5\uc744 \ud30c\uc545\ud558\uace0 \uace0\uac1d\uc758 \ub208\ub192\uc774\uc5d0 \ub9de\ucd94\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc73c\ub85c \ubcc0\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4. \ucfe0\ud3f0 \uc571\uc758 \uc5f4\ub78c \uc2dc\uac04\uacfc \ube48\ub3c4 \ub4f1\uc774 \ud559\uc2b5\ub41c AI\ub97c \ud1b5\ud574 \uc774\uc6a9\uc790\uc758 \uc571 \uc0ac\uc6a9 \ud328\ud134\uc744 \uc778\uc2dd\ud558\uc5ec \ubcf4\ub2e4 \uc811\uadfc \ud655\ub960\uc774 \ub192\uc740 \ud478\uc26c \ud1b5\uc9c0 \uc804\uc1a1\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uc774\uc6a9\uc790\uc758 \ubc18\uc751\ub960\uc740 \uae30\uc874\ubcf4\ub2e4 20~30%\uae4c\uc9c0 \uac1c\uc120\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementation\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \uc6d0\ud65c\ud55c \ub3c4\uc785\uc744 \uc704\ud55c \uc138 \uac00\uc9c0<\/h2>\n\n\n\n<p>\ud65c\uc6a9 \ubc29\ubc95\uc5d0 \ub530\ub77c \ud070 \ud798\uc744 \ubc1c\ud718\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc774\uc9c0\ub9cc, \ub3c4\uc785 \uc2dc \uc720\ub150\ud574\uc57c\ud560 \uc0ac\ud56d \uc138 \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c \uc18c\uac1c\ud560 \uc138 \uac00\uc9c0 \uc0ac\ud56d\uc744 \uc8fc\uc758\ud55c\ub2e4\uba74 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \ub3c4\uc785\uc774 \ub354\uc6b1 \uc6d0\ud65c\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\ud558\uace0 \uc2f6\uc740 \uac83\u300d\uc744 \uba85\ud655\ud788 \ud560 \uac83<\/h3>\n\n\n\n<p>\uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \u300c\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ubb34\uc5c7\uc744 \ud558\uace0 \uc2f6\uc740\uac00\u300d\ub97c \uc0dd\uac01\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ubb3c\ub860 \ubaa9\ud45c\ub294 \ub9e4\ucd9c \ud5a5\uc0c1\uc774\uaca0\uc9c0\ub9cc, B2B\ub0d0 B2C\ub0d0\uc5d0 \ub530\ub77c \ud504\ub85c\uc138\uc2a4\ub294 \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\uc120\uc740 \u300c\uace0\uac1d\uc744 \uc704\ud574 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uac00\u300d\ub97c \ub3c4\ucd9c\ud558\uc5ec \ud604\uc7ac \uc790\uc0ac\uc640 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\uc131\uc744 \uc815\ub9ac\ud558\uc2ed\uc2dc\uc624. \uadf8\ub7ec\uba74 \u300c\uc774\ubbf8 \ud55c \uac83\ub4e4\u300d, \u300c\ud544\uc694\ud558\uc9c0\ub9cc \ud574\ub193\uc9c0 \uc54a\uc740 \uac83\ub4e4\u300d\uc774 \uba85\ud655\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ub2ec\uc131\uae4c\uc9c0 \uc804\uccb4 \ub85c\ub4dc\ub9f5 \ud30c\uc545<\/h3>\n\n\n\n<p>\ud558\uace0 \uc2f6\uc740 \uac83\uc744 \uba85\ud655\ud788 \ud55c\ub2e4\uba74 \u300c\ud544\uc694\ud558\uc9c0\ub9cc \ud574\ub193\uc9c0 \uc54a\uc740 \uac83\ub4e4\u300d\uc744 \uc5b4\ub5bb\uac8c \ub2ec\uc131\ud560\uc9c0 \uc2e4\ud604 \uac00\ub2a5\uc131\uc744 \uace0\ub824\ud558\uc5ec \uc804\uccb4 \ub85c\ub4dc\ub9f5\uc744 \uc791\uc131\ud569\ub2c8\ub2e4. \uc774 \ub54c \ub3c4\uc6c0\uc774 \ub418\ub294 \uac83\uc774 \u300c\ub354 \ubaa8\ub378 (The Model)\u300d \uac1c\ub150\uc785\ub2c8\ub2e4. \uc774\uac83\uc740 \ubcf8\ub798 \uc138\uc77c\uc988\ud3ec\uc2a4\ub2f7\ucef4 \ub0b4\ubd80\uc5d0\uc11c \ub9cc\ub4e4\uc5b4 \uc0ac\uc6a9\ub418\uace0 \uc788\ub294 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub85c\uc11c \uc548\uac74\uc758 \uc804\uccb4 \ub85c\ub4dc\ub9f5\uc774\ub77c\uace0\ub3c4 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub2f7\ucef4 \ucd9c\uc2e0\uc758 \ud6c4\ucfe0\ud0c0 \uc57c\uc2a4\ud0c0\uce74\uc528\uac00 \uc9d1\ud544\ud55c \u300c\ub354 \ubaa8\ub378 (The Model)\u300d\uc5d0\uc11c \uc18c\uac1c\ub418\uc5b4 \ub110\ub9ac \ud37c\uc9c0\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc55e\uc5d0\uc11c \uc5b8\uae09\ud55c \u300c\ud574\ub193\uc9c0 \uc54a\uc740 \uac83\ub4e4\u300d\uc744 \uc774 \ubaa8\ub378\uc5d0 \ub300\uc785\ud574 \ubcf4\uba74 \ubb34\uc5c7\uc774 \ubcf4\ud2c0\ub125(\uc0dd\uc0b0 \ud655\ub300\uc758 \uacfc\uc815\uc5d0\uc11c \uc7a5\uc560\uac00 \ub418\ub294 \uc694\uc18c)\uc778\uc9c0 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\ub098\uc758 \ud504\ub85c\uc138\uc2a4 \ucd9c\uad6c\uac00 \ub2e4\uc74c \ud504\ub85c\uc138\uc2a4\uc758 \uc785\uad6c\uac00 \ub418\uae30 \ub54c\ubb38\uc5d0 \uc5b4\ub514\ub97c \uac1c\uc120\ud574\uc57c \ucd5c\uc885\uc801\uc778 \uc218\uce58\uac00 \uc99d\uac00\ud558\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub807\uac8c \uc804\uccb4 \ub85c\ub4dc\ub9f5\uc744 \ud30c\uc545\ud558\uace0 \uc5b4\ub514\uc5d0 \uc5b4\ub5a4 \ub300\ucc45\uc744 \uc138\uc6b8\uc9c0, \ubb34\uc5c7\uc744 \uc704\ud574 \uc774\uac83\uc744 \ud558\ub294\uc9c0\ub97c \uba85\ud655\ud788 \ud558\uba74\uc11c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud65c\uc6a9 \uc5ec\ubd80\ub97c \ud310\ub2e8\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc2a4\ubab0 \uc2a4\ud0c0\ud2b8\ub85c \uc2dc\uc791\ud558\uae30<\/h3>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ub3c4\uc785\ud560 \ub54c \uc5b4\ub290 \uaddc\ubaa8\ub85c \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694? \uc774\ub294 \uae30\uc5c5\uc758 \ud06c\uae30 \ubc0f \uc5c5\uc885\uc5d0 \ub530\ub77c \uc0ac\uc815\uc774 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub514\uc9c0\ud138\ud654\uac00 \uc9c4\uc804\ub418\uc9c0 \uc54a\uc740 \ubd84\uc57c\uc5d0\uc11c\ub294 \ud604\uc7a5 \uc2a4\ud0dc\ud504\uc758 \ub2a5\uc219\ud568\uc774 \uad00\uac74\uc774 \ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ud234\uc744 \ub3c4\uc785\ud560 \uacbd\uc6b0 \uc2ec\ub9ac\uc801\uc778 \uac70\ubd80\uac10 \ub610\ud55c \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ub3c4\uc785\ub9cc\uc73c\ub85c \ud6a8\uacfc\uac00 \uc800\uc808\ub85c \ub098\ud0c0\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc804\ub7b5 \uc138\uc6b0\uae30 \ubc0f \uc6cc\ud06c\ud50c\ub85c \uad6c\ucd95, \ub9e4\ub825\uc801\uc778 \ucf58\ud150\uce20 \uc791\uc131, \uc2dc\ub098\ub9ac\uc624 \uc124\uc815 \ub4f1 \uc6b4\uc601\uc0c1 \ud544\uc694\ud55c \uacfc\uc815\uc774 \uc0c1\ub2f9\uc218 \uc788\uace0, \uad00\ub828 \uc791\uc5c5\ub4e4\uc744 \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \ud6a8\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc77c\ub828\uc758 \uacfc\uc815\uc744 \uc0dd\uac01\ud558\uba74, \uc6b0\uc120\uc740 \uc2a4\ubab0 \uc2a4\ud0c0\ud2b8\ub85c \uc2dc\uc791\ud558\ub294 \uac83\uc774 \uc548\uc804\ud569\ub2c8\ub2e4. \uc18c\uc218\uac00 \uc0ac\uc6a9\ud574 \ubcf8 \ud6c4 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