{"id":943,"date":"2026-01-09T11:30:00","date_gmt":"2026-01-09T02:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=943"},"modified":"2026-01-09T11:42:12","modified_gmt":"2026-01-09T02:42:12","slug":"what-is-crm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/what-is-crm\/","title":{"rendered":"CRM 101: CRM\uc774\ub780?"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub370\uc774\ud130 \uc911\uc559\ud654\ub97c \ud1b5\ud55c AI \uae30\ubc18 \ub9c8\ub828:<\/strong> CRM\uc740 \uc601\uc5c5, \ub9c8\ucf00\ud305, \uc11c\ube44\uc2a4 \ub4f1 \uae30\uc5c5 \ub0b4 \uc0b0\uc7ac\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\ub85c \ud1b5\ud569 \uad00\ub9ac\ud568\uc73c\ub85c\uc368, AI\uac00 \ub370\uc774\ud130\ub97c \ud559\uc2b5\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\ub294 \ud544\uc218\uc801\uc778 \ub370\uc774\ud130 \ud30c\uc774\ud504\ub77c\uc778 \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>Agentic AI\ub97c \ud65c\uc6a9\ud55c \uc790\uc728 \ubd84\uc11d \ubc0f \uc790\ub3d9\ud654:<\/strong> \ucd5c\uc2e0 AI CRM\uc740 \ub2e8\uc21c \ubcf4\uc870\ub97c \ub118\uc5b4 &#8216;AI \uc5d0\uc774\uc804\ud2b8&#8217;\ub97c \ud1b5\ud574 \uace0\uac1d \ud589\ub3d9\uc744 \uc790\uc728\uc801\uc73c\ub85c \ubd84\uc11d \ubc0f \uc608\uce21\ud558\uace0, \ubc18\ubcf5\uc801\uc778 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \ucd08\uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uacfc \uc5c5\ubb34 \ud6a8\uc728\uc131\uc744 \ub3d9\uc2dc\uc5d0 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud074\ub77c\uc6b0\ub4dc \uc778\ud504\ub77c\ub97c \ud1b5\ud55c \uc2e4\uc2dc\uac04\uc131 \ud655\ubcf4:<\/strong> \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud658\uacbd\uc740 \ubb3c\ub9ac\uc801 \uc81c\uc57d \uc5c6\ub294 \ub370\uc774\ud130 \uc811\uadfc\uc744 \ubcf4\uc7a5\ud558\uc5ec, AI\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc815\ubcf4\ub97c \ucc98\ub9ac\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \ud655\uc7a5\uc5d0 \ub9de\ucdb0 \uc720\uc5f0\ud558\uac8c \uae30\ub2a5\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \ud1a0\ub300\uac00 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"crm\"><br>CRM\uc758 \uac04\ub2e8\ud55c \uc815\uc758\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/crm\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(Customer Relationship Management: CRM)<\/a>\ub294 \uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \ubaa8\ub4e0 \ud68c\uc0ac \uad00\uacc4\uc640 \uc0c1\ud638 \uc791\uc6a9\uc744 \uad00\ub9ac\ud558\ub294 \uae30\uc220\uc785\ub2c8\ub2e4. CRM\uc758 \ubaa9\ud45c\ub294 \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4\ub97c \uac1c\uc120\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uacfc \uc5f0\uacb0\ub418\uc5b4 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\uba70 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uace0 \uc218\uc775\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\ub78c\ub4e4\uc774 CRM\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud560 \ub54c, \uc77c\ubc18\uc801\uc73c\ub85c \uc5f0\ub77d\ucc98 \uad00\ub9ac, \uc601\uc5c5 \uad00\ub9ac, \uc5d0\uc774\uc804\ud2b8 \uc0dd\uc0b0\uc131 \ub4f1\uc744 \uc9c0\uc6d0\ud558\ub294 \ub3c4\uad6c\uc5d0 \ud55c\uc815\ub41c CRM\ub9cc\uc744 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud604\uc7ac\uc758 CRM \ub3c4\uad6c\ub294 <a href=\"https:\/\/www.salesforce.com\/kr\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305<\/a>, <a href=\"https:\/\/www.salesforce.com\/kr\/products\/sales\/\" target=\"_blank\" rel=\"noopener\">\uc601\uc5c5<\/a>, <a href=\"https:\/\/www.salesforce.com\/kr\/products\/commerce\/\" target=\"_blank\" rel=\"noopener\">\ub514\uc9c0\ud138 \ucee4\uba38\uc2a4<\/a> \ubc0f <a href=\"https:\/\/www.salesforce.com\/kr\/products\/service-cloud\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uc11c\ube44\uc2a4<\/a> \uc0c1\ud638 \uc791\uc6a9\uc744 \uc544\uc6b0\ub974\ub294 \uc804\uccb4 \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc5d0 \uac78\uccd0 \uace0\uac1d \uad00\uacc4\ub97c \uad00\ub9ac\ud558\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CRM \uc194\ub8e8\uc158\uc740 \uace0\uac1d, \uc11c\ube44\uc2a4 \uc0ac\uc6a9\uc790, \ub3d9\ub8cc \ub610\ub294 \uacf5\uae09\uc5c5\uccb4\uc640 \uac19\uc740 \uac1c\uc778\uacfc \uc870\uc9c1\uc758 \uad00\uacc4\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ucc3e\uc544\ub0b4\uace0 \uadf8\ub4e4\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \ud655\ubcf4\ud558\uba70 \uad00\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc9c0\uc6d0 \ubc0f \ucd94\uac00 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub2e8\uacc4\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"vidyard_iframe\" title=\"\ud0c4\ud0c4\ud55c \uace0\uac1d\uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uc2a4\ub9c8\ud2b8\ud55c \ubc29\ubc95: CRM\uc740 \ubb34\uc5c7\uc774\uba70 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694? - \uc138\uc77c\uc988\ud3ec\uc2a4 (Salesforce)\" src=\"\/\/play.vidyard.com\/KmuFD8pB7BwTznhcKHy5Zw.html?\" width=\"640\" height=\"360\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"crm\">CRM\uc740 \ub204\uad6c\ub97c \uc704\ud55c \uac83\uc778\uac00\uc694?<\/h2>\n\n\n\n<p>CRM \uc2dc\uc2a4\ud15c\uc740 \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4, \ube44\uc988\ub2c8\uc2a4 \uac1c\ubc1c, \uc778\uc7ac \uc601\uc785, \ub9c8\ucf00\ud305 \ub610\ub294 \uae30\ud0c0 \ubaa8\ub4e0 \uc5c5\ubb34 \ubd84\uc57c\uc758 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc131\uacf5\uc744 \uc774\ub044\ub294 \uc678\ubd80 \uc0c1\ud638 \uc791\uc6a9\uacfc \uad00\uacc4\ub97c \ub354 \uc798 \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. CRM \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \uc800\uc7a5\ud558\uace0 \uc601\uc5c5 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\uace0 \uc11c\ube44\uc2a4 \ubb38\uc81c\ub97c \uae30\ub85d\ud558\uba70 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc815\ubcf4\ub97c \ud55c \uacf3\uc5d0 \ud1b5\ud569\ud558\uc5ec \ud68c\uc0ac \ub0b4\uc5d0\uc11c \ud544\uc694\ud55c \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc5d0 \uad00\ud55c \uc815\ubcf4\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac00\uc2dc\uc131\uacfc \ub370\uc774\ud130 \ub300\ud55c \uc190\uc26c\uc6b4 \uc811\uadfc\uc744 \ud1b5\ud574 \ud611\uc5c5\uacfc \uc0dd\uc0b0\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud68c\uc0ac\uc758 \ubaa8\ub4e0 \uc0ac\ub78c\uc740 \uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub0b4\uc6a9, \uad6c\ub9e4 \ub0b4\uc5ed, \ub9c8\uc9c0\ub9c9 \uad6c\ub9e4 \uc77c\uc790, \uc9c0\ubd88\ud55c \uae08\uc561 \ub4f1\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM\uc740 <a href=\"https:\/\/www.salesforce.com\/kr\/customer-success-stories\/#!page=1\" target=\"_blank\" rel=\"noopener\">\ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc774 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc774\ub04c \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\uba70<\/a>, \ud2b9\ud788 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc5d0\uac8c\ub294 \ub354 \uc801\uc740 \ub9ac\uc18c\uc2a4\ub85c \ub354 \ub9ce\uc740 \uc77c\uc744 \ud574\ub0b4\ub294 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud558\ub294 \uacbd\uc6b0\uc5d0 \uc720\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"crm\"><br>CRM\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc788\uc5b4\uc11c \uc911\uc694\ud55c \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1b145d702f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1b145d702f\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/salesforce-customer360.jpg?strip=all&#038;quality=95\" alt=\"The Salesforce Customer 360 for Sales, Service and Marketing\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>CRM\uc740 <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2018-04-10-gartner-says-crm-became-the-largest-software-market-in-2017-and-will-be-the-fastest-growing-software-market-in-2018#:~:text=At%20the%20end%20of%202017,%2C%20according%20to%20Gartner%2C%20Inc.\">\uac00\uc7a5 \ud06c\uace0<\/a> <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-06-17-gartner-says-worldwide-customer-experience-and-relati\" target=\"_blank\" rel=\"noopener\">\uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uae30\uc5c5\uc6a9 \uc751\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc94\uc8fc\ub85c<\/a>, \uc804 \uc138\uacc4\uc801\uc73c\ub85c CRM\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc740 <a href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-customer-relationship-management-crm-market\" target=\"_blank\" rel=\"noopener\">2027\ub144\uae4c\uc9c0 1,144\uc5b5 \ub2ec\ub7ec<\/a>\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\uac00 \uc624\ub798 \uc9c0\uc18d\ub418\ub824\uba74 \uace0\uac1d\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \ubbf8\ub798 \uc804\ub7b5\uacfc \uc801\uc808\ud55c \uae30\uc220\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud604\uc7ac \uc5ec\ub7ec\ubd84\uc740 \ud310\ub9e4 \ubaa9\ud45c, \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ubc0f \uc218\uc775\uc131 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucd5c\uc2e0 \uc815\ubcf4 \ubc0f \uc9c4\ud589 \uc0c1\ud669\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\ub97c \uc5bb\ub294 \uac83\uc740 \uae4c\ub2e4\ub86d\uc2b5\ub2c8\ub2e4. \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4, \ub9c8\ucf00\ud305 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubaa8\ub2c8\ud130\ub9c1\uc5d0\uc11c \ub4e4\uc5b4\uc624\ub294 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc2a4\ud2b8\ub9bc\uc744 \uc5b4\ub5bb\uac8c \uc720\uc6a9\ud55c \ube44\uc988\ub2c8\uc2a4 \uc815\ubcf4\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n\n\n\n<p>CRM \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uac1c\uc694\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc744 \ud558\ub098\uc758 \uc7a5\uc18c\uc5d0\uc11c \ubcfc \uc218 \uc788\uc73c\uba70, \uac04\ub2e8\ud558\uace0 \uc0ac\uc6a9\uc790 \uc815\uc758 \uac00\ub2a5\ud55c \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uc774\uc804 \uc774\ub825, \uc8fc\ubb38 \uc0c1\ud0dc, \ubbf8\ud574\uacb0 \uace0\uac1d \uc11c\ube44\uc2a4 \ubb38\uc81c \ub4f1\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \uace0\uac1d\uc758 \uacf5\uac1c\uc801\uc778 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud65c\ub3d9 \uc815\ubcf4\ub97c \ud3ec\ud568\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \uc88b\uc544\ud558\ub294 \uac83\uacfc \uc2eb\uc5b4\ud558\ub294 \uac83, \ub2f9\uc2e0\uc774\ub098 \uacbd\uc7c1 \uc5c5\uccb4\uc5d0 \ub300\ud574 \uc5b8\uae09\ud558\uac70\ub098 \uacf5\uc720\ud558\ub294 \ub0b4\uc6a9 \ub4f1\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 CRM \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ucea0\ud398\uc778\uacfc \ub9ac\ub4dc \uc5ec\uc815\uc744 \uad00\ub9ac \ubc0f \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ud310\ub9e4\uc640 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \uc608\uce21\uc774 \ub354 \uac04\ub2e8\ud558\uace0 \uc815\ud655\ud574\uc9c0\ub3c4\ub85d \ud30c\uc774\ud504\ub77c\uc778\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uc601\uc5c5 \uae30\ud68c\ub098 \ub9ac\ub4dc\ub97c \uac00\uc2dc\uc131 \uc788\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc5b4 \ubb38\uc758\uc5d0\uc11c \ud310\ub9e4\uae4c\uc9c0\uc758 \uba85\ud655\ud55c \uacbd\ub85c\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc0dd\uc0b0\uc131\uc744 \ud5a5\uc0c1\ud558\uace0 \uae30\uc5c5 \uc804\uccb4\uac00 \uace0\uac1d \uc911\uc2ec\uc73c\ub85c \uc804\ud658\ud558\ub294\ub370 \ud070 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uac83 \uc911 \ud558\ub098\ub294 CRM\uc744 \ub2e8\uc21c\ud788 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \ub118\uc5b4\uc11c \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud1b5\ud569\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc7ac\ubb34\ubd80\ud130 \uace0\uac1d \uc11c\ube44\uc2a4 \ubc0f \uacf5\uae09\ub9dd \uad00\ub9ac\uae4c\uc9c0 \ubaa8\ub4e0 \uc601\uc5ed\uc5d0 CRM\uc774 \ub0b4\uc7ac\ub418\ub3c4\ub85d \ub3d5\ub294 \uac83\uc73c\ub85c, \uace0\uac1d\uc758 \uc694\uad6c\uac00 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\uc640 \ud601\uc2e0 \uc8fc\uae30\uc758 \ucd5c\uc804\uc120\uc5d0 \uc704\uce58\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c CRM \uc2dc\uc2a4\ud15c\uc740 \uc804\ud1b5\uc801\uc73c\ub85c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c \uc0ac\uc6a9\ub418\uc5c8\uc9c0\ub9cc, <a href=\"https:\/\/www.salesforce.com\/kr\/products\/service-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uc11c\ube44\uc2a4 \ubc0f \uc9c0\uc6d0<\/a>\uc740 CRM\uc758 \uc8fc\uc694\ud55c \uae30\ub2a5 \uc911 \ud558\ub098\ub85c \ub5a0\uc624\ub974\ub294 \ubd80\ubd84\uc73c\ub85c \uc885\ud569\uc801\uc778 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0\uc758 \uace0\uac1d\uc740 \ud558\ub098\uc758 \ucc44\ub110\uc5d0\uc11c \ubb38\uc81c\ub97c \uc81c\uae30\ud55c \ud6c4\uc5d0 (\uc608: Twitter) \uc774\uba54\uc77c\uc774\ub098 \uc804\ud654\ub85c \uc804\ud658\ud558\uc5ec \ube44\uacf5\uac1c\uc801\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CRM \ud50c\ub7ab\ud3fc\uc740 \ucc44\ub110 \uac04 \ubb38\uc758\ub97c \uad00\ub9ac\ud558\uba74\uc11c \ucd94\uc801\uc744 \uc720\uc9c0\ud558\uace0 \uc601\uc5c5, \uc11c\ube44\uc2a4 \ubc0f \ub9c8\ucf00\ud305\ud300\uc5d0\uac8c \uace0\uac1d\uc758 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ub2e8\uc77c\ud55c \uc2dc\uac01\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc138 \uac00\uc9c0 \uae30\ub2a5\uc744 \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ud558\ub098\uc758 \ubdf0\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc740 \uace0\uac1d\uc5d0\uac8c \uad00\ub828\uc131 \uc788\uace0 \uc5f0\uacb0\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"crm\"><br>CRM \uc5c6\uc774 \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uac83\uc740 \uc2e4\uc9c8\uc801\uc778 \ube44\uc6a9\uc774 \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h2>\n\n\n\n<p>\uad00\ub9ac \uc791\uc5c5\uc5d0 \ub9ce\uc740 \uc2dc\uac04\uc744 \uc18c\ube44\ud55c\ub2e4\ub294 \uac83\uc740 \uacb0\uad6d \ub2e4\ub978 \uc791\uc5c5\uc744 \uc704\ud55c \uc2dc\uac04\uc774 \uc904\uc5b4\ub4dc\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub2a5\ub3d9\uc801\uc774\uace0 \uc801\uadf9\uc801\uc778 \uc601\uc5c5\ud300\uc740 \ub2e4\ub7c9\uc758 \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub4e4\uc740 \uace0\uac1d\uacfc \ub300\ud654\ud558\uace0 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub9cc\ub098 \uc18c\uc911\ud55c \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \ud604\uc7a5\uc5d0 \ub098\uac11\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub807\uac8c \ud68d\ub4dd\ud55c \uc18c\uc911\ud55c \uc815\ubcf4\ub4e4\uc740 \ub300\ubd80\ubd84 \ud544\uae30 \ub178\ud2b8, \ub178\ud2b8\ubd81 \ub610\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \uba38\ub9ac \uc18d\uc5d0 \uc800\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc138\ubd80 \uc815\ubcf4\ub294 \uc190\uc2e4\ub420 \uc218 \uc788\uace0, \ubbf8\ud305\uc740 \uc608\uc815\ub300\ub85c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc744 \uc218 \uc788\uc73c\uba70, \uace0\uac1d\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub294 \uac83\uc5d0 \uc788\uc5b4\uc11c \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uacb0\uc815\uc774 \uc544\ub2cc \ucd94\uce21\uc744 \ud1b5\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ud558\uac8c \ub418\ub294 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud575\uc2ec \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc774\uc9c1\ud55c\ub2e4\uba74 \uc0c1\ud669\uc774 \ub354\uc6b1 \uc545\ud654\ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 CRM\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc544 \uacaa\ub294 \ubb38\uc81c\ub4e4\uc740 \ube44\ub2e8 \uc138\uc77c\uc988 \uc601\uc5ed\uc5d0\uc11c\ub9cc \uc77c\uc5b4\ub098\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uace0\uac1d\ub4e4\uc740 \uc804\ud654, \uc774\uba54\uc77c \ub610\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uac19\uc740 \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574\uc11c \ubb38\uc758\ud558\uac70\ub098 \uc8fc\ubb38\uc5d0 \ub300\ud55c \ud6c4\uc18d \uc870\uce58 \ubc0f \ubc1c\uc0dd\ud55c \ubb38\uc81c\uc5d0 \ub300\ud574 \uc5f0\ub77d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \uc704\ud55c \uacf5\ud1b5\ub41c \ud50c\ub7ab\ud3fc\uc774 \uc5c6\uc73c\uba74 \uace0\uac1d\uc758 \uc9c8\ubb38 \uc0ac\ud56d\uc744 \ub193\uce58\uac70\ub098 \uc815\ubcf4\uc758 \ud64d\uc218 \uc18d\uc5d0\uc11c \uc190\uc2e4\ub418\uc5b4 \uc0c1\ub2f4\uc790\uc758 \ub300\uc751\uc774 \ub290\ub9ac\uac70\ub098 \uace0\uac1d\uc774 \ubd88\ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacb0\uacfc\ub97c \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2e4\uc81c\ub85c \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \uc131\uacf5\uc801\uc73c\ub85c \uc218\uc9d1\ud558\ub354\ub77c\ub3c4 \uadf8 \ub370\uc774\ud130\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \ub610 \ub2e4\ub978 \ubb38\uc81c\uc785\ub2c8\ub2e4. \uc815\ubcf4\ub97c \ucd94\ucd9c\ud558\ub294 \uac83\uc740 \uc27d\uc9c0 \uc54a\uc740 \ubb38\uc81c\uc785\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud558\uae30 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uadc0\uc911\ud558\uac8c \uc18c\ube44\ub418\uc5b4\uc57c \ud560 \uc138\uc77c\uc988 \uc2dc\uac04\uc744 \ub0ad\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad00\ub9ac\uc790\ub294 \ud300\uc774 \uc5b4\ub5a4 \uc791\uc5c5\uc744 \uc218\ud589\ud558\uace0 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\uac8c \ub418\uba70, \uc774\uc5d0 \ub530\ub77c \uc62c\ubc14\ub978 \uc9c0\uc6d0\uc744 \uc81c\ub54c \uc81c\uacf5\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0 \uad00\ub9ac\uac10\ub3c5\uc758 \ubd80\uc7ac\ub294 \ud300\uc758 \ucc45\uc784\uac10 \ubd80\uc871\uc744 \ucd08\ub798\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"crm\"><br>CRM \uc2dc\uc2a4\ud15c\uc740 \uc5b4\ub5a0\ud55c \uc77c\uc744 \ud558\ub098\uc694?<\/h2>\n\n\n\n<p>\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \uc194\ub8e8\uc158\uc740 \uace0\uac1d \uc815\ubcf4\uc640 \uc7a0\uc7ac \uace0\uac1d \uc815\ubcf4\ub97c \uc870\uc9c1\ud654\ud558\uc5ec \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc2e0\uc18d\ud558\uac8c \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ucc3e\uc544\ub0b4\uba70 \uace0\uac1d\uacfc\uc758 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uad00\uacc4\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \uc5ec\ub7ec \uc18c\uc2a4\uc640 \ucc44\ub110\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \uc6f9\uc0ac\uc774\ud2b8, \uc774\uba54\uc77c, \uc804\ud654 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub370\uc774\ud130 \ub4f1\uc744 \uc218\uc9d1\ud569\ub2c8\ub2e4. \ub610\ud55c \ud68c\uc0ac\uc758 \ud65c\ub3d9\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \ub274\uc2a4\uc640 \uac19\uc740 \ub2e4\ub978 \uc815\ubcf4\ub97c \uc790\ub3d9\uc73c\ub85c \uac00\uc838\uc62c \uc218 \uc788\uc73c\uba70, \uace0\uac1d \uac1c\uc778\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc120\ud638\uc0ac\ud56d\uacfc \uac19\uc740 \uac1c\uc778 \uc815\ubcf4\ub97c \uc800\uc7a5\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. CRM \ub3c4\uad6c\ub294 \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \uc870\uc9c1\ud654\ud558\uc5ec \uac1c\uc778 \ubc0f \uae30\uc5c5\uc758 \uc804\ubc18\uc801\uc778 \uae30\ub85d\uc744 \uc81c\uacf5\ud558\ubbc0\ub85c \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \uad00\uacc4\ub97c \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uacfc \uace0\uac1d\uc5d0 \ub300\ud55c \uc885\ud569\uc801\uc778 \uc2dc\uac01\uc744 \ud1b5\ud574 CRM \uc2dc\uc2a4\ud15c\uc740 \uc77c\uc0c1\uc801\uc778 \uace0\uac1d \ud65c\ub3d9\uacfc \uc0c1\ud638 \uc791\uc6a9\uc744 \uad00\ub9ac\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc758 \uad00\uc810\uc5d0\uc11c \uc774\ub294 \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub85c \uc7a0\uc7ac \uace0\uac1d\uc744 \ucc38\uc5ec\uc2dc\ud0a4\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uba70, \uc815\uad50\ud55c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uacfc <a href=\"https:\/\/www.salesforce.com\/kr\/products\/marketing-cloud\/overview\" target=\"_blank\" rel=\"noopener\">\uc5ec\uc815<\/a>\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc601\uc5c5\uc5d0\uc11c\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uba85\ud655\ud788 \ubcfc \uc218 \uc788\uc5b4 \ub354 \ube60\ub974\uace0 \uc2a4\ub9c8\ud2b8\ud558\uac8c \uc791\uc5c5\ud560 \uc218 \uc788\uc73c\uba70, \ub354 \uc815\ud655\ud55c \uc608\uce21\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ud300\uc740 \uac1c\uc778 \uc18c\ube44\uc790(<a href=\"\/kr\/form\/demo\/commerce-cloud-b2c-demos\/\" target=\"_blank\" rel=\"noopener\">B2C \ucee4\uba38\uc2a4<\/a>)\uc640 \ube44\uc988\ub2c8\uc2a4 \ubc14\uc774\uc5b4(<a href=\"\/kr\/form\/demo\/commerce-cloud-demos\/\" target=\"_blank\" rel=\"noopener\">B2B \ucee4\uba38\uc2a4<\/a>)\ub97c \uc704\ud574 \uc628\ub77c\uc778 \uc8fc\ubb38\ubd80\ud130 \ud53d\uc5c5 \uc8fc\ubb38\uae4c\uc9c0 \uc774\ucee4\uba38\uc2a4\ub97c \uc2e0\uc18d\ud558\uac8c \uc2dc\uc791\ud558\uace0 \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d \uc11c\ube44\uc2a4 \ub2f4\ub2f9\uc790\ub294 \uace0\uac1d\uc758 \uc694\uad6c\uc5d0 \uc9d1, \ud604\uc7a5, \uc0ac\ubb34\uc2e4 \ub4f1 \uc5b4\ub514\uc11c\ub4e0\uc9c0 \uc751\ub2f5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c CRM \ud50c\ub7ab\ud3fc\uc740 \uace0\uac1d \uad00\uacc4\ub97c \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub2e4\ub978 \ube44\uc988\ub2c8\uc2a4 \uc571\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac CRM \uc194\ub8e8\uc158\uc740 \ub354\uc6b1 \uac1c\ubc29\uc801\uc774\uba70 \ubb38\uc11c \uc11c\uba85, \ud68c\uacc4 \ubc0f \uccad\uad6c, \uc124\ubb38 \uc870\uc0ac\uc640 \uac19\uc740 \uc990\uaca8 \uc0ac\uc6a9\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ub3c4\uad6c\uc640 \ud1b5\ud569\ud560 \uc218 \uc788\uc5b4 \uc815\ubcf4\uac00 \uc591\ubc29\ud5a5\uc73c\ub85c \ud750\ub97c \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc5d0 \ub300\ud55c \uc785\uccb4\uc801\uc778 \uc2dc\uac01\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub354\ubd88\uc5b4 \uc0c8\ub85c\uc6b4 \uc138\ub300\uc758 CRM\uc740 \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac11\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/kr\/products\/einstein\/overview\/\" target=\"_blank\" rel=\"noopener\">\ub0b4\uc7a5\ub41c \uc778\ud154\ub9ac\uc804\uc2a4\uc640 AI<\/a>\uac00 \ub370\uc774\ud130 \uc785\ub825 \ubc0f \ub9ac\ub4dc \ub610\ub294 \uc11c\ube44\uc2a4 \ucf00\uc774\uc2a4 \ub77c\uc6b0\ud305\uacfc \uac19\uc740 \uad00\ub9ac \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \ub354 \uac00\uce58 \uc788\ub294 \ud65c\ub3d9\uc744 \uc704\ud55c \uc2dc\uac04\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ub41c \uc778\uc0ac\uc774\ud2b8\ub294 \uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud558\ub3c4\ub85d \ub3c4\uc640\uc8fc\uba70, \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \ub290\ub07c\uace0 \ud589\ub3d9\ud560\uc9c0 \uc608\uce21\ud558\uc5ec \uc62c\ubc14\ub978 \uc811\uadfc \ubc29\uc2dd\uc744 \uc900\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c AI\ub294 \ube44\uc988\ub2c8\uc2a4 \ub370\uc774\ud130\uc5d0 \uc228\uaca8\uc9c4 \uae30\ud68c\ub97c \ucc3e\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1b145d7c17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1b145d7c17\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/kr\/blog\/wp-content\/uploads\/sites\/31\/2025\/11\/einstein.jpg?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"crm\">CRM \uc2dc\uc2a4\ud15c\uc774 \uc5ec\ub7ec\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5a0\ud55c \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc744\uae4c\uc694?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1\">1. \ube44\uc988\ub2c8\uc2a4 \uc0ac\uc77c\ub85c\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>\ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\uc758 56%\ub294 \uc870\uc9c1\uc758 \uc0ac\uc77c\ub85c\uac00 \uace0\uac1d\uacfc \uc7a0\uc7ac \uace0\uac1d\uc758 \uacbd\ud5d8\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \uc778\uc815\ud569\ub2c8\ub2e4. \uc815\ubcf4 \uc0ac\uc77c\ub85c\ub294 \uc911\uc694\ud55c \ubb38\uc81c\uc774\uba70, \uae30\ub2a5\ubcc4\ub85c \uace0\uac1d \uad00\uacc4\ub97c \uad00\ub9ac\ud558\uae30 \uc704\ud55c \uacf5\uc720 \ud50c\ub7ab\ud3fc\uacfc \ud504\ub85c\uc138\uc2a4\uac00 \uc2e4\uc81c\ub85c\ub294 \ub354\uc6b1 \ud070 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4, \ub3d9\uc77c\ud55c \uc5f0\uad6c\uc5d0 \ucc38\uc5ec\ud55c \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\uc758 80%\ub294 \ud68c\uc0ac\uc758 CRM\uc744 \ubd80\uc11c \uac04 \uace0\uac1d\uc5d0 \uad00\ud55c \ub2e8\uc77c \uc815\ubcf4 \uc18c\uc2a4\ub85c\uc11c \uc810\uc810 \ub354 \ub9ce\uc774 \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uacf5\uc720 CRM\uc744 \ud1b5\ud574 \uc9c1\uc6d0\ub4e4\uc740 \uc5ec\ub7ec \uc5c5\ubb34 \ubd84\uc57c\uc5d0 \uac78\uccd0 \uace0\uac1d \uad00\uacc4\ub97c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub294 \uc62c\ubc14\ub978 \ub3c4\uad6c\uc640 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc73c\uba70, \ub2e4\ub978 \ubd80\uc11c\uc758 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub354 \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \ud611\ub825\ud558\uc5ec \uc11c\ub85c \uc5f0\uacb0\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uac00\ub2a5\ud558\uac8c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uae30\uc900: CRM \uc804\ub7b5 \ubc0f \uae30\uc220 \ud22c\uc790\ub97c \ub2f4\ub2f9\ud558\ub294 \uc774\uc0ac\uae09 \uc774\uc0c1\uc758 \uc758\uc0ac \uacb0\uc815\uad8c\uc790 484\uba85.<\/p>\n\n\n\n<p>\ucd9c\ucc98: Forrester Consulting\uc774 Salesforce\ub97c \ub300\uc2e0\ud558\uc5ec \uc218\ud589\ud55c \uc704\ud0c1 \uc5f0\uad6c, 2019\ub144 8\uc6d4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2\">2. \uc218\uc775\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>CRM \ud50c\ub7ab\ud3fc\uc744 \ub3c4\uc785\ud558\uba74 \uc218\uc775\uc5d0 \ub300\ud55c \uc9c1\uc811\uc801\uc778 \uac1c\uc120\uc744 \ud3ec\ud568\ud558\uc5ec \uc720\uc758\ubbf8\ud55c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4 CRM\uc744 \uc0ac\uc6a9\ud558\ub294 \uae00\ub85c\ubc8c \uace0\uac1d\ub4e4\uc740 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub2e4\uc74c\uacfc \uac19\uc740 \uc2e4\uc801\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-sales\">\uc138\uc77c\uc988:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">30%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\uc138\uc77c\uc988 \uc218\uc775 \uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">87%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\uc131\uc0ac\uc728 \uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">85%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\ub354 \ube60\ub978 \uac70\ub798 \uc131\uc0ac<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-marketing\">\ub9c8\ucf00\ud305:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">32%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>ROI \uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">33%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\uace0\uac1d \uc0dd\uc560 \uac00\uce58 \uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">89%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\ub370\uc774\ud130 \uae30\ubc18 \uc2e4\ud589\ub825 \uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-customer-service\">\uace0\uac1d \uc11c\ube44\uc2a4:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">31%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>ROI \uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">33%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\uace0\uac1d \ub9cc\uc871\ub3c4 \uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">32%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\ucd5c\ucd08 \ubb38\uc758 \ud574\uacb0\uc728<\/strong> <strong>\uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-digital-commerce\">\ub514\uc9c0\ud138 \ucee4\uba38\uc2a4:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">29%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\uc804\ub144 \ub300\ube44 \ub9e4\ucd9c<\/strong> <strong>\uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">31%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\uc804\ud658\uc728 \uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">74%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\uc7ac\uad6c\ub9e4 \uace0\uac1d \uc99d\uac00<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"for-it-and-technology-leaders\">IT \ubc0f \ud14c\ud06c:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">30%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>IT \ube44\uc6a9 \uac10\uc18c<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">32%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>IT \uc704\ud611\/\uce68\ud574 \uac10\uc18c<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">32%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\"><\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><strong>\uace0\uc720\ud55c IT \uc2dc\uc2a4\ud15c \uac10\uc18c<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<p class=\" h4 text-snow text-center salesforce-sans-bold margin-10-top-lg margin-10-right-lg margin-10-bottom-lg margin-20-bottom-xs margin-10-left-lg crm-benefit-link5\" id=\"it-costs-by\"><\/p>\n\n\n\n<p><b>\uc138\uc77c\uc988\ud3ec\uc2a4 \uace0\uac1d\uc774 \ubcf4\uace0\ud55c \ud3c9\uade0 \ubc31\ubd84\uc728 \uac1c\uc120 \ub0b4\uc6a9<\/b><\/p>\n\n\n\n<p>\ucd9c\ucc98: 2017\ub144\ubd80\ud130 2019\ub144\uae4c\uc9c0 \uc2e4\uc2dc\ub41c \uc138\uc77c\uc988\ud3ec\uc2a4 \uace0\uac1d \uc131\uacf5 \uc124\ubb38 \uc870\uc0ac. \uc124\ubb38 \uc870\uc0ac \ub300\uc0c1\uc790\ub294 \ubb34\uc791\uc704\ub85c \uc120\ud0dd\ub41c 3,384\uba85\uc758 \uc138\uc77c\uc988\ud3ec\uc2a4 \uace0\uac1d\uc785\ub2c8\ub2e4. \uc9c8\ubb38\ubcc4 \uc751\ub2f5\uc740 \ub2e4\uc591\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/partners.salesforce.com\/pdx\/s\/?language=en_US&amp;redirected=RGSUDODQUL\" target=\"_blank\" rel=\"noopener\">\uc2a4\ud0c0\ud2b8\uc5c5<\/a>, <a href=\"https:\/\/www.salesforce.com\/kr\/products\/small-business\/\" target=\"_blank\" rel=\"noopener\">\uc911\uc18c\uae30\uc5c5<\/a> \ubc0f <a href=\"https:\/\/www.salesforce.com\/kr\/products\/\" target=\"_blank\" rel=\"noopener\">\ub300\uae30\uc5c5<\/a>\uc744 \uc704\ud55c \uc138\uc77c\uc988\ud3ec\uc2a4 \uc194\ub8e8\uc158\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3\">3. \ub9ac\ub4dc\ub97c \uc2dd\ubcc4\ud558\uace0 \ubd84\ub958\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>CRM \uc2dc\uc2a4\ud15c\uc740 \uc0c8\ub85c\uc6b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc27d\uace0 \ube60\ub974\uac8c \uc2dd\ubcc4\ud558\uace0 \ucd94\uac00\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\uba70, \uc815\ud655\ud558\uac8c \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ubc14\ub978 \ub9ac\ub4dc\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uba74 \uc601\uc5c5\uc740 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0ac \uae30\ud68c\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud560 \uc218 \uc788\uace0, \ub9c8\ucf00\ud305\uc740 \ub354 \ub9ce\uc740 \uc721\uc131\uc774 \ud544\uc694\ud55c \ub9ac\ub4dc\ub97c \uc2dd\ubcc4\ud558\uace0 \uc6b0\uc218\ud55c \ud488\uc9c8\uc758 \ub9ac\ub4dc\uac00 \ub420 \uc218 \uc788\ub3c4\ub85d \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \uc644\uc804\ud558\uace0 \uc815\ud655\ud558\uba70 \uc911\uc559 \uc9d1\uc911\ud654\ub41c \uc815\ubcf4\ub97c \ud1b5\ud558\uc5ec \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300\uc740 \uc62c\ubc14\ub978 \uace0\uac1d\uc5d0\uac8c \uad00\uc2ec\uacfc \ub178\ub825\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc5b4\ub514\uc11c\ub098 \ubcf4\ub2e4 \uc2a4\ub9c8\ud2b8\ud558\uac8c \ud310\ub9e4\ud558\uace0 \uc218\uc775\uc744 \uc99d\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>\uc774 \ub370\ubaa8\uc5d0\uc11c \ub9ac\ub4dc\ub97c \ucc3e\uc544 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\uace0 \uc804\uccb4 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n\n\n\n<p class=\"text-center\"><a class=\"btn btn-lg btn-primary\" href=\"\/kr\/form\/demo\/crm-sales-demos\/\" target=\"_blank\" rel=\"noopener\">\ub370\ubaa8 \ubcf4\uae30<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-lifetime-value\">4. \uace0\uac1d \uc0dd\uc560 \uac00\uce58(Lifetime Value)\ub97c \ub192\uc785\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>\uace0\uac1d\uc744 \ub354 \uc798 \uc774\ud574\ud568\uc73c\ub85c\uc368 \uad50\ucc28 \ud310\ub9e4 \ubc0f \uc0c1\ud5a5 \ud310\ub9e4 \uae30\ud68c\uac00 \ubd84\uba85\ud574\uc9d1\ub2c8\ub2e4. \uae30\uc874 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \uc2e0\uaddc \ube44\uc988\ub2c8\uc2a4\ub97c \ud655\ubcf4\ud560 \uae30\ud68c\ub97c \uc5bb\uac8c \ub418\uba70, \uc774\ub294 \ub354 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uc218\uc775\uc131 \uc788\ub294 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uac00\uc2dc\uc131 \ud5a5\uc0c1\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ub354 \ub098\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc758 \ub9cc\uc871\ub3c4\ub97c \uc720\uc9c0\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc871\ud55c \uace0\uac1d\uc740 \ubc18\ubcf5 \uad6c\ub9e4\uc790\uac00 \ub418\uae30 \uc27d\uace0, \uc77c\ubd80 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ubc18\ubcf5 \uad6c\ub9e4\uc790\ub294 33% \ub354 \ub9ce\uc774 \uc18c\ube44\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5\">5. \ub354 \ub098\uc740 \uace0\uac1d \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>\uc624\ub298\ub0a0\uc758 \uace0\uac1d\uc740 \uc2dc\uac04\uc5d0 \uad6c\uc560\ubc1b\uc9c0 \uc54a\ub294 \uc2e0\uc18d\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc9c0\uc6d0\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d\uc774 \ucc3e\ub294 \uace0\ud488\uc9c8 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2b8\ub294 \uace0\uac1d\uc774 \uc5b4\ub5a4 \uc81c\ud488\uc744 \uc8fc\ubb38\ud588\ub294\uc9c0 \ube60\ub974\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc73c\uba70, \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c \uae30\ub85d\uc744 \uc5bb\uc5b4 \uace0\uac1d\uc774 \ud544\uc694\ub85c \ud558\ub294 \ub2f5\ubcc0\uc744 \uc2e0\uc18d\ud558\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6\">6. \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n<p>\uc88b\uc740 CRM \uc2dc\uc2a4\ud15c\uc740 \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub2e4\uc591\ud55c \uc18c\uc2a4\ub85c\ubd80\ud130 \uc815\ubcf4\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc29\uc2dd\uc740 \uace0\uac1d\uc758 \uc758\uacac\uc744 \uc218\uc9d1\ud558\ub294 \uc5d4\uc9c4\uc73c\ub85c \uc791\ub3d9\ud558\uba70, \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \ub290\ub07c\uace0 \uc5ec\ub7ec\ubd84\uc758 \ud68c\uc0ac\uc5d0 \ub300\ud574 \uc5b4\ub5a4 \uc758\uacac\uc744 \uac00\uc9c0\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574 \ud0c1\uc6d4\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ubbc0\ub85c \uc774\ub97c \ud1b5\ud574 \uc81c\uacf5\ud558\ub294 \uc81c\ud488\uc744 \uac1c\uc120\ud558\uace0 \ubb38\uc81c\uc810\uc744 \uc870\uae30\uc5d0 \ubc1c\uacac\ud558\uc5ec \uac04\uadf9\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7\">7. \ubbf8\ub798\uc5d0 \ub300\ube44\ud558\uc138\uc694.<\/h3>\n\n\n\n<p>\uc5b4\ub290 \uc7a5\uc18c\uc5d0\uc11c\ub098 \uc791\uc5c5\ud560 \uc218 \uc788\ub294 \uc694\uc998 \uc2dc\ub300\uc5d0, \ud300\uc774 <a href=\"https:\/\/www.salesforce.com\/blog\/collaborate-chat-work-from-anywhere-technology\/?d=cta-hp-promo-172\" target=\"_blank\" rel=\"noopener\">\uc5b4\ub514\uc11c\ub098 \ud611\uc5c5\ud558\uace0 \uc791\uc5c5<\/a>\ud560 \uc218 \uc788\ub294 \uacf5\uc720 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc5f0\uacb0\ub418\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc678\ubd80\uc801\uc778 \uc694\uc778\uc744 \uc81c\uc678\ud558\uace0\ub3c4 \uace0\uac1d\uc758 \uae30\ub300\ub294 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ube44\uc988\ub2c8\uc2a4\ub97c \uacc4\uc18d\ud574\uc11c \ubc1c\uc804\uc2dc\ud0ac \uac83\uc774\uba70, \uc720\uc5f0\ud558\uace0 \ud655\uc7a5 \uac00\ub2a5\ud55c \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM\uc740 \uc5b4\ub5a4 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uae30\ubbfc\ud558\uac8c \ub300\ucc98\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\uc5d0 \ub300\ud574 \uc544\ub798\uc5d0\uc11c \ub354 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"crm\">\ub2e4\uc74c\uc740 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc81c\uacf5\ud558\ub294 \uae30\ub2a5\uc785\ub2c8\ub2e4.<\/h2>\n\n\n\n<p>CRM\uacfc \ud074\ub77c\uc6b0\ub4dc \ucef4\ud4e8\ud305 \ud601\uba85\uc740 \ubaa8\ub4e0 \uac83\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc CRM \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \ubc1c\uc804\uc740 \uc0ac\ub0b4 CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4(on-premises CRM software)\uc5d0\uc11c <a href=\"https:\/\/www.techrepublic.com\/topic\/cloud\/\" target=\"_blank\" rel=\"noopener\">\ud074\ub77c\uc6b0\ub4dc\ub85c \uc804\ud658\ud55c \uac83\uc785\ub2c8\ub2e4. <\/a>\uc218\uc2ed, \uc218\ubc31 \ub610\ub294 \uc218\ucc9c\ub300\uc758 \ub370\uc2a4\ud06c\ud1b1 \ucef4\ud4e8\ud130 \ubc0f \ubaa8\ubc14\uc77c \uae30\uae30\uc5d0 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc124\uce58\ud560 \ud544\uc694\uac00 \uc5c6\uc5b4\uc838 \uc804 \uc138\uacc4 \uae30\uad00\ub4e4\uc740 \ub370\uc774\ud130, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \uc11c\ube44\uc2a4\ub97c \uc548\uc804\ud55c \uc628\ub77c\uc778 \ud658\uacbd\uc73c\ub85c \uc774\uc804\ud558\ub294 \uc7a5\uc810\uc744 \ubc1c\uacac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uacf5\uac04\uc758 \uc81c\uc57d\uc774 \uc5c6\ub294 \uc791\uc5c5\ud658\uacbd<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/kr\/products\/what-is-salesforce\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4<\/a>\uc640 \uac19\uc740 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM \uc2dc\uc2a4\ud15c(\uc790\uc138\ud55c \ub0b4\uc6a9: <a href=\"https:\/\/www.salesforce.com\/kr\/products\/what-is-salesforce\/\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a>)\uc740 \ubaa8\ub4e0 \uc0ac\uc6a9\uc790\uac00 \ud56d\uc0c1 \ub3d9\uc77c\ud55c \uc815\ubcf4\ub97c \uac16\uac8c \ud569\ub2c8\ub2e4. \ud604\uc7a5\uc5d0\uc11c \uc77c\ud558\ub294 \uc601\uc5c5 \ud300\uc740 \ub370\uc774\ud130\ub97c \ud655\uc778\ud558\uace0 \ubbf8\ud305 \ud6c4 \uc989\uc2dc \uc5c5\ub370\uc774\ud2b8\ud558\uac70\ub098 \uc5b4\ub514\uc11c\ub098 \uc791\uc5c5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \ud300\uc5d0\uc11c \uace0\uac1d \uc11c\ube44\uc2a4 \ub300\ud45c\uae4c\uc9c0 \ub3d9\uc77c\ud55c \uc815\ubcf4\uac00 \ud544\uc694\ud55c \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ube44\uc6a9 \uc808\uac10<\/h3>\n\n\n\n<p>CRM\uc740 \ube60\ub974\uace0 \uac04\ud3b8\ud558\uac8c \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uc2dc\uc2a4\ud15c\uc740 \ud2b9\ubcc4\ud55c \uc124\uce58\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uc73c\uba70 \ud558\ub4dc\uc6e8\uc5b4\ub97c \uc124\uc815\ud560 \ud544\uc694\uac00 \uc5c6\uc5b4 IT \ube44\uc6a9\uc744 \uc808\uac10\ud558\uace0 \ubc84\uc804 \uad00\ub9ac \ubc0f \uc5c5\ub370\uc774\ud2b8 \uc77c\uc815\uc758 \ubc88\uac70\ub85c\uc6c0\uc744 \uc81c\uac70\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM \uc2dc\uc2a4\ud15c\uc740 \uc2dc\uc2a4\ud15c\uc5d0 \uc561\uc138\uc2a4\ud558\ub294 \uc0ac\uc6a9\uc790 \uc218\uc640 \ud544\uc694\ud55c \uae30\ub2a5 \uc720\ud615\uc5d0 \ub530\ub77c \uac00\uaca9\uc774 \uacb0\uc815\ub429\ub2c8\ub2e4. \uc774\ub294 \uc790\ubcf8 \uc9c0\ucd9c \uad00\uc810\uc5d0\uc11c \ub9e4\uc6b0 \uacbd\uc81c\uc801\uc774\uba70 \ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \ud655\uc7a5\ud558\uace0 \ub354 \ub9ce\uc740 \uc0ac\ub78c\uc744 \ucd94\uac00\ud560 \uc218 \uc788\ub3c4\ub85d \ub9e4\uc6b0 \uc720\uc5f0\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988\ud3ec\uc2a4\ub294 \uae30\ub2a5 \uce21\uba74\uc5d0\uc11c\ub3c4 \uc720\uc5f0\ud569\ub2c8\ub2e4. \ud544\uc694\ud558\uc9c0 \uc54a\uc740 \uae30\ub2a5\uc5d0 \ub300\ud574\uc11c\ub294 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"crm\">\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM \ud50c\ub7ab\ud3fc\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ube60\ub978 \ubc30\ud3ec<\/li>\n\n\n\n<li>\uc790\ub3d9 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc5c5\ub370\uc774\ud2b8<\/li>\n\n\n\n<li>\ube44\uc6a9 \ud6a8\uc728\uc131 \ubc0f \ud655\uc7a5\uc131<\/li>\n\n\n\n<li>\uacf5\uac04\uacfc \uae30\uae30\uc758 \uc81c\uc57d\uc744 \ubc1b\uc9c0 \uc54a\ub294 \uc791\uc5c5 \ud658\uacbd<\/li>\n\n\n\n<li>\ubcf4\ub2e4 \uc0dd\uc0b0\uc801\uc778 \ud611\uc5c5 \uc99d\uac00<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-crm-faqs\">What is CRM? FAQs<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">CRM(\uace0\uac1d \uad00\uacc4 \uad00\ub9ac)\uc774\ub780?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>CRM\uc740 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(Customer Relationship Management)\uc758 \uc57d\uc790\uc785\ub2c8\ub2e4. \uc774\ub294 \uae30\uc5c5\uc774 \uae30\uc874 \uace0\uac1d \ubc0f <strong>\uc7a0\uc7ac \uace0\uac1d<\/strong>\uacfc \ub9fa\ub294 \ubaa8\ub4e0 \uad00\uacc4\uc640 \uc0c1\ud638\uc791\uc6a9\uc744 \uad00\ub9ac\ud558\uae30 \uc704\ud55c \uae30\uc220\uc785\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \uae30\uc5c5\uc774 \uace0\uac1d \uc11c\ube44\uc2a4 \uad00\uacc4\ub97c \uac1c\uc120\ud558\uace0, \uace0\uac1d \uc720\uc9c0(Retention)\ub97c \ub3c4\uc6b0\uba70, <strong>\ub9e4\ucd9c \uc131\uc7a5<\/strong>\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">CRM\uc774 \ubaa8\ub4e0 \uae30\uc5c5\uc5d0 \ud544\uc218\uc801\uc778 \uc774\uc720<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>CRM(\uace0\uac1d \uad00\uacc4 \uad00\ub9ac)\uc740 \uae30\uc5c5\uc758 \uc815\ubcf4\ub97c \uc911\uc559 \uc9d1\uc911\ud654\ud558\uace0, \uc5ec\ub7ec \ubd80\uc11c \uac04\uc758 \uc5c5\ubb34 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uba70, \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uc9c0\uc6d0\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9e4\ucd9c\uacfc \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 <strong>\ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc5d0 \ud544\uc218\uc801<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">CRM\uc774 \ub9e4\ucd9c\uc744 \uc99d\ub300\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc740?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>CRM\uc740 \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778(Sales Pipeline)\uc5d0 \ub300\ud55c \uba85\ud655\ud55c 360\ub3c4 \uc2dc\uc57c\ub97c \uc81c\uacf5\ud558\uace0, \uc7a0\uc7ac \uace0\uac1d(Lead) \uad00\ub9ac\ub97c \ube44\ub86f\ud55c \ub370\uc774\ud130 \uc785\ub825, \ud6c4\uc18d \uc870\uce58(Follow-up) \ub4f1\uc758 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub055\ub2c8\ub2e4. \ub610\ud55c \uc815\ud655\ud55c \ub9e4\ucd9c \uc608\uce21(Forecasting)\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uace0, \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc804\ubc18\uc801\uc778 \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0 \uace0\uac1d \uc720\uc9c0\uc728(Retention)\uc744 \uc99d\uac00\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">AI \uae30\ubc18 CRM\uc758 \ucc28\ubcc4\uc810\uc740?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p><strong>AI \uae30\ubc18 CRM<\/strong>\uc740 AI \uc5d0\uc774\uc804\ud2b8(AI Agents)\uc640 \uc5d0\uc774\uc804\ud2f1 AI(Agentic AI)\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \ub370\uc774\ud130\ub97c \uc790\uc728\uc801\uc73c\ub85c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \ud589\ub3d9\uacfc \ub2c8\uc988\ub97c \uc608\uce21\ud558\uace0, \ucd5c\uc801\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub97c \uc81c\uc548\ud558\uba70, \ubc18\ubcf5\uc801\uc778 \uc5c5\ubb34\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\ub2a5\uc744 \uac1c\uc120\ud558\uace0 \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\uc640 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uc5ec, \ud300\uc774 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. AI CRM\uc744 &#8216;\ub9e4\uc6b0 \ub611\ub611\ud55c \ube44\uc11c&#8217;\ub77c\uace0 \uc0dd\uac01\ud558\uc2dc\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n","protected":false},"excerpt":{"rendered":"<p>\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(Customer Relationship Management: CRM)\uc758 \uc815\uc758\ub97c \uc54c\uc544\ubcf4\uace0, CRM\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc911\uc694\ud55c \uc774\uc720\uc640 \uc138\ubd80\uc801\uc778 \uc5ed\ud560\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uc138\uc694. \ub354\ubd88\uc5b4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 7\uac00\uc9c0 \uc774\uc810\uacfc \uc138\uc77c\uc988\ud3ec\uc2a4 CRM \uc194\ub8e8\uc158\uc774 \uc81c\uacf5\ud558\ub294 \uc720\uc5f0\uc131\ub3c4 \ud568\uaed8 \ud655\uc778\ud558\uc138\uc694.<\/p>\n","protected":false},"author":805,"featured_media":939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6951263e8c84b2d8802244b8","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[62,109,119,21],"coauthors":[8],"class_list":["post-943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-agentforce-sales","blog-crm","blog-customer-experience","blog-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CRM\uc774\ub780? 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