{"id":949,"date":"2025-09-19T20:32:00","date_gmt":"2025-11-12T20:32:44","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=949"},"modified":"2025-12-26T19:32:18","modified_gmt":"2025-12-26T10:32:18","slug":"zero-click-era","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/zero-click-era\/","title":{"rendered":"\uc81c\ub85c \ud074\ub9ad \uc2dc\ub300, \uc720\ud1b5 \uc18c\ube44\uc7ac \uae30\uc5c5\uc774 \ucf58\ud150\uce20\uc640 \ub370\uc774\ud130\ub97c \ubc14\ub77c\ubcf4\ub294\n\n \uc0c8\ub85c\uc6b4 \uc2dc\uac01"},"content":{"rendered":"

\uac80\uc0c9 \ud328\ub7ec\ub2e4\uc784\uc774 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Similarweb\uc758 2024\ub144 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc804 \uc138\uacc4 Google \uac80\uc0c9\uc758 60%\uac00 \ud074\ub9ad 0\uac74\uc73c\ub85c \uc885\ub8cc\ub418\uba74\uc11c, \ube0c\ub79c\ub4dc\ub294 \ub354 \uc774\uc0c1 \uae30\uc874\uc758 SEO \uc804\ub7b5\ub9cc\uc73c\ub85c\ub294 \uc0dd\uc874\ud558\uae30 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uc18c\ube44\uc790\uac00 \ub9c1\ud06c\ub97c \u2018\ud074\ub9ad\u2019\ud558\uc9c0 \uc54a\ub294 \u2018\uc81c\ub85c \ud074\ub9ad(Zero Click)\u2019<\/b> \uc2dc\ub300\ub294 \uc720\ud1b5 \uc18c\ube44\uc7ac \uc0b0\uc5c5\uc5d0 \uadfc\ubcf8\uc801\uc778 \uc804\ub7b5 \ubcc0\ud654\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4. \uc774\uc81c \uc18c\ube44\uc790\ub4e4\uc740 \uac80\uc0c9\ucc3d\uc5d0 \ud0a4\uc6cc\ub4dc\ub97c \uc785\ub825\ud558\ub294 \ub300\uc2e0 \ud50c\ub7ab\ud3fc\uc774 \uc81c\uacf5\ud558\ub294 \ucd94\ucc9c, \uc790\ub3d9\uc644\uc131, \uc74c\uc131 \uba85\ub839 \ub4f1\uc744 \ud1b5\ud574 \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\uba70 \uad6c\ub9e4\uae4c\uc9c0\uc758 \uacfc\uc815 \ub610\ud55c \uc9e7\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc81c\ub85c \ud074\ub9ad\uc774 \ubbf8\uce58\ub294 \uc601\ud5a5<\/b><\/h3>\n

\uc81c\ub85c \ud074\ub9ad \ud2b8\ub80c\ub4dc\ub294 \uc774\ubbf8 \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uc744 \uc9c0\ubc30\ud558\uace0 \uc788\uc73c\uba70, \uae30\uc5c5\uc758 \uc6f9 \ud2b8\ub798\ud53d\uc5d0 \uc9c1\uc811\uc801\uc778 \ud0c0\uaca9\uc744 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \ucee8\uc124\ud305 \uae30\uc5c5 \ubca0\uc778\uc564\ub4dc\ucef4\ud37c\ub2c8(Bain & Company)\uac00 2024\ub144 12\uc6d4 \ub2e4\uc774\ub124\ud0c0(Dynata)\uc640 \ud568\uaed8 \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 \uc57d 80%\ub294 \uc804\uccb4 \uac80\uc0c9\uc758 \ucd5c\uc18c 40%\ub97c \u2018\uc81c\ub85c \ud074\ub9ad\u2019 \uacb0\uacfc\uc5d0 \uc758\uc874<\/b>\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub85c \uc778\ud574 \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\uc785\ub418\ub294 \uc790\uc5f0 \uac80\uc0c9(Organic) \ud2b8\ub798\ud53d\uc740 \uc57d 15%\uc5d0\uc11c 25%\uae4c\uc9c0<\/b> \uac10\uc18c\ud55c \uac83\uc73c\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae09\uaca9\ud55c \ubcc0\ud654\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc2dc\uae09\ud55c \uc9c8\ubb38\uc744 \ub358\uc9d1\ub2c8\ub2e4. \u201c\ud074\ub9ad\uacfc \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc774 \uc0ac\ub77c\uc9c0\ub294 \uc2dc\ub300\uc5d0, \uc5b4\ub5bb\uac8c \uc18c\ube44\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \uad00\uacc4\ub97c \ub9fa\uc744 \uac83\uc778\uac00?\u201d<\/b><\/p>\n

\"\"<\/p>\n

(Source: Bain\u2013Dynata Generative AI Consumer Survey, December 2024)<\/i><\/p>\n

\uc778\uac04 \uc911\uc2ec\uc5d0\uc11c AI \uc911\uc2ec\uc73c\ub85c, \ucf58\ud150\uce20 \uc804\ub7b5\uc758 \ub300\uc804\ud658<\/b><\/h2>\n

\uacfc\uac70 \uc628\ub77c\uc778 \ucf58\ud150\uce20\uc758 \uc131\ud328\ub294 \uc18c\ube44\uc790\uc758 \u2018\uc9c1\uad00\uacfc \uac10\uc131\u2019\uc5d0 \uc5bc\ub9c8\ub098 \uc798 \uc5b4\ud544\ud558\ub294\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc81c\ub85c \ud074\ub9ad \uc2dc\ub300\uc5d0\ub294 \uac80\uc0c9\uacfc \ucd94\ucc9c\uc758 \uc8fc\ub3c4\uad8c\uc774 \uc0ac\ub78c\uc758 \uc190\uc744 \ub5a0\ub098 AI \uc54c\uace0\ub9ac\uc998\uc73c\ub85c \ub118\uc5b4\uac14\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc131\uacf5\uc801\uc778 \ucf58\ud150\uce20\ub294 AI\uac00 \uc27d\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub294 \uad6c\uc870, \uba85\ud655\ud55c \uba54\ud0c0\ub370\uc774\ud130, \uadf8\ub9ac\uace0 \ud48d\ubd80\ud55c \ub9e5\ub77d<\/b>\uc744 \ub2f4\uace0 \uc788\uc5b4\uc57c\ub9cc \ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \u2018\ucc3e\uc544\uc624\ub294\u2019 \uc2dc\ub300\uc5d0\uc11c, \ud50c\ub7ab\ud3fc\uc774 \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \u2018\ubcf4\uc5ec\uc8fc\ub294\u2019 \uc2dc\ub300\ub85c\uc758 \uc804\ud658\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uc774\uc81c \ucd5c\uc885 \uc18c\ube44\uc790\uac00 \uc544\ub2cc, AI\ub97c \ud1b5\ud55c \u2018\uac04\uc811 \uc18c\ube44\uc790 \uc811\uc810\u2019\uc744 \ucd5c\uc801\ud654<\/b>\ud558\ub294 \ub370 \uc804\ub7b5\uc758 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\u2018\uc9c4\uc131 \uace0\uac1d\u2019\uc758 \uc720\uc785: \uc591\ubcf4\ub2e4 \uc9c8\ub85c \ubcc0\ud654\ud55c \ud648\ud398\uc774\uc9c0 \ud2b8\ub798\ud53d<\/b><\/h3>\n

\uc81c\ub85c \ud074\ub9ad \uc2dc\ub300\uac00 \uac00\uc838\uc628 \uac00\uc7a5 \uc911\uc694\ud55c \ubcc0\ud654 \uc911 \ud558\ub098\ub294 \ube0c\ub79c\ub4dc \ud648\ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\ub294 \uace0\uac1d\uc758 \u2018\uc131\uaca9\u2019\uc774 \ub2ec\ub77c\uc84c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uacfc\uac70\uc5d0\ub294 \ub2e8\uc21c \uc815\ubcf4 \ud0d0\uc0c9\uc744 \uc704\ud55c \ubc29\ubb38\uc774 \ub9ce\uc558\ub2e4\uba74, \uc774\uc81c\ub294 \ud50c\ub7ab\ud3fc\uc5d0\uc11c 1\ucc28 \uc815\ubcf4\ub97c \uc5bb\uc740 \ub4a4 \ud655\uc2e4\ud55c \uad6c\ub9e4 \uc758\uc0ac\ub97c \uac16\uace0 \ucd5c\uc885 \ud655\uc778\uc744 \uc704\ud574 \ubc29\ubb38\ud558\ub294 \uace0\uac1d\uc774 \uc8fc\ub97c \uc774\ub8e8\uac8c \ub429\ub2c8\ub2e4. \uc989, \ubc29\ubb38\uac1d\uc758 \uc218\ub294 \uc904\uc5b4\ub4e4 \uc218 \uc788\uc5b4\ub3c4, \ubc29\ubb38\uac1d \ud55c \uba85 \ud55c \uba85\uc758 \uc9c8\uc801 \uac00\uce58\ub294 \ube44\uc57d\uc801\uc73c\ub85c \uc0c1\uc2b9<\/b>\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc544\uc77c\ub79c\ub4dc\uc758 DIY \uc18c\ub9e4\uc5c5\uccb4 \u2018Woodie\u2019s\u2019\uc758 \uc0ac\ub840\ub294 \uc774\ub7ec\ud55c \ubcc0\ud654\ub97c \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. Woodie\u2019s\ub294 AI \ub2f5\ubcc0\uacfc \uac19\uc740 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0(SERP)\uc758 \uae30\ub2a5\uc774 \uac15\ud654\ub418\uba74\uc11c \uc790\uc0ac \uc6f9\uc0ac\uc774\ud2b8\ub85c\uc758 \uc790\uc5f0 \uc720\uc785 \ud074\ub9ad \uc218\uac00 \uac10\uc18c\ud558\ub294 \ud604\uc0c1\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub3d9\uc2dc\uc5d0, \uac80\uc0c9 \uacb0\uacfc \uc0c1\ub2e8\uc5d0 \uc790\uc0ac \ucf58\ud150\uce20\uac00 \uacc4\uc18d \ub178\ucd9c\ub418\uba74\uc11c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub294 \uc624\ud788\ub824 \ub192\uc544\uc9c0\ub294 \uae0d\uc815\uc801\uc778 \ud6a8\uacfc<\/b>\ub97c \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc5d0 Woodie\u2019s\ub294 \uc591\uc801\uc778 \ud2b8\ub798\ud53d \ud655\ubcf4 \ub300\uc2e0, \ubc29\ubb38 \uace0\uac1d\uc758 \uc9c8\uc744 \ub192\uc5ec \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc804\ub7b5\uc744 \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ub178\ucd9c\ub41c \ucf58\ud150\uce20\uc640 \uc2e4\uc81c \uc6f9\ud398\uc774\uc9c0 \ub0b4\uc6a9\uc744 \uc644\ubcbd\ud558\uac8c \uc77c\uce58\uc2dc\ucf1c \uace0\uac1d \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, 2\ubd84\uae30 \uc804\ud658\uc728\uc740 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 83% \uc99d\uac00\ud588\uc73c\uba70 \uc720\uae30\uc801 \uac80\uc0c9\uc744 \ud1b5\ud55c \ub9e4\ucd9c \uc5ed\uc2dc 72% \ub298\uc5b4\ub098\ub294 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \uc0ac\ub840\ub294 \uc81c\ub85c \ud074\ub9ad \uc2dc\ub300\uc5d0 \uc6b0\ub9ac\uc5d0\uac8c \uc8fc\uc5b4\uc9c4 \uacfc\uc81c\uac00 \ubb34\uc5c7\uc778\uc9c0\ub97c \uba85\ud655\ud788 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc774\uc81c \uae30\uc5c5\uc740 \uc904\uc5b4\ub4dc\ub294 \ud2b8\ub798\ud53d \uc218\uce58\uc5d0 \uc5f0\uc5f0\ud558\uae30\ubcf4\ub2e4, \uc6b0\ub9ac \uc6f9\uc0ac\uc774\ud2b8\ub97c \ucc3e\uc544\uc628 \uc18c\uc911\ud55c \u2018\uc9c4\uc131 \uace0\uac1d\u2019\uc758 \ud2b9\uc131\uc744 \uc815\uad50\ud558\uac8c \ubd84\uc11d\ud558\uace0, \uc774\ub4e4\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc644\ubcbd\ud558\uac8c \uc9c0\uc6d0\ud558\ub294 \ub9de\ucda4\ud615 \ucf58\ud150\uce20\uc640 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc804\ub7b5\uc73c\ub85c \ub098\uc544\uac00\uc57c \ud569\ub2c8\ub2e4<\/b>.<\/p>\n

\"\"<\/p>\n

\ub370\uc774\ud130\ub97c \uc131\uacfc\ub85c \ubc14\uafb8\ub294 \uc5d4\uc9c4: \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc640 CDP<\/b><\/h3>\n

\ud648\ud398\uc774\uc9c0\uc5d0 \ubc29\ubb38\ud55c \uc9c4\uc131 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ud655\ubcf4\ub418\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130(First-Party Data)\ub294 \uace0\uac1d\uc758 \ub69c\ub837\ud55c \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc9c1\uc811 \ubc18\uc601\ud558\uae30\uc5d0, \uadf8 \uc790\uccb4\ub85c \uac00\uc7a5 \uc911\uc694\ud55c \ud575\uc2ec \uc790\uc0b0\uc774 \ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ucc98\ub7fc \uac00\uce58 \uc788\ub294 \ub370\uc774\ud130\uac00 \uc5ec\ub7ec \uc2dc\uc2a4\ud15c\uc5d0 \ud769\uc5b4\uc838 \uc788\ub2e4\uba74 \uc628\uc804\ud788 \ud65c\uc6a9\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\ub54c \ud769\uc5b4\uc9c4 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \uc218\uc9d1\u00b7\uc815\uc81c\u00b7\ud1b5\ud569\ud558\uc5ec \uc2e4\uc81c\uc801\uc778 \uc131\uacfc\ub85c \uc5f0\uacb0\ud558\ub294 \ud575\uc2ec \uc5d4\uc9c4\uc774 \ubc14\ub85c \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)<\/b>\uc785\ub2c8\ub2e4. CDP\ub294 \uae30\uc5c5\uc758 \ubaa8\ub4e0 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uac1c\ubcc4 \uace0\uac1d\uc744 \uc644\ubcbd\ud558\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub294 \u2018\ud1b5\ud569 \uace0\uac1d \ubdf0(Single Customer View)<\/b>\u2019\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uc138\ubd80 \ud2b9\uc131\uc744 \uc815\ubc00\ud558\uac8c \ud30c\uc545\ud558\uace0 \ucd5c\uc801\ud654\ub41c \uacbd\ud5d8\uc744 \uc124\uacc4\ud558\uc5ec, \uc81c\ub85c \ud074\ub9ad \uc2dc\ub300\uc758 \uc9e7\uc544\uc9c4 \uace0\uac1d \uc5ec\uc815 \uc18d\uc5d0\uc11c\ub3c4 \uae4a\uc740 \uad00\uacc4\ub97c \ub9fa\uace0 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Data Cloud\ub85c \uae30\uc5c5 \uc804\ubc18\uc758 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub192\uc774\uace0 \uc815\ud655\ud55c \ud0c0\uac8c\ud305\uc744 \uc218\ud589\ud558\uc138\uc694.<\/p>\n

Data Cloud \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/a><\/p>\n

\uacb0\ub860: \uc81c\ub85c \ud074\ub9ad \uc2dc\ub300\uc758 \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uacf5\uc2dd, AI \uce5c\ud654\ud615 \ucf58\ud150\uce20\uc640 \ub370\uc774\ud130 \uae30\ubc18 \uace0\uac1d \ubd84\uc11d<\/b><\/h2>\n

\uc81c\ub85c \ud074\ub9ad \ud604\uc0c1\uc740 \uace0\uac1d \uc811\uc810\uc774 \uc904\uc5b4\ub4dc\ub294 \uc704\uae30\ucc98\ub7fc \ubcf4\uc774\uc9c0\ub9cc, \uc2e4\uc740 \ub354 \ub192\uc740 \uac00\uce58\ub97c \uc9c0\ub2cc \uace0\uac1d\uc744 \ub9cc\ub0a0 \uc218 \uc788\ub294 \uae30\ud68c\uc758 \uc2dc\uac04\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774 \uae30\ud68c\ub97c \uc7a1\uae30 \uc704\ud574\uc11c\ub294 AI\uac00 \uc774\ud574\ud558\uace0 \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \ucf58\ud150\uce20\ub97c \uc7ac\uad6c\uc131\ud558\uc5ec \ube0c\ub79c\ub4dc \ub178\ucd9c\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub3d9\uc2dc\uc5d0, CDP\ub97c \ud65c\uc6a9\ud574 \ubc29\ubb38 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc815\ubc00 \ubd84\uc11d\ud558\uc5ec \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4<\/b>.<\/p>\n

\uacb0\uad6d \uc81c\ub85c \ud074\ub9ad \uc2dc\ub300\uc758 \uacbd\uc7c1\ub825\uc740 \ub354 \uc774\uc0c1 \ub2e8\uc21c\ud55c \u2018\uac80\uc0c9 \ub178\ucd9c\u2019\uc774\ub098 \u2018\ub300\ub7c9 \ucea0\ud398\uc778\u2019\uc5d0\uc11c \ub098\uc624\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. AI \uce5c\ud654\uc801\uc778 \ucf58\ud150\uce20 \uc804\ub7b5\uacfc \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc815\ubc00 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574, \u2018\ud575\uc2ec \uc804\ud658 \uac00\ub2a5 \uace0\uac1d\uce35\u2019\uc73c\ub85c \ub5a0\uc624\ub978 \ud648\ud398\uc774\uc9c0 \ubc29\ubb38\uac1d\uc744 \uc5b4\ub5bb\uac8c \uacf5\ub7b5\ud558\ub290\ub0d0\uc5d0 \uae30\uc5c5\uc758 \ubbf8\ub798\uac00 \ub2ec\ub824\uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uac80\uc0c9 \ud328\ub7ec\ub2e4\uc784\uc774 \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 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