{"id":97,"date":"2025-02-18T20:07:00","date_gmt":"2025-11-12T20:07:48","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=97"},"modified":"2025-11-27T13:52:35","modified_gmt":"2025-11-27T04:52:35","slug":"ai-as-digital-assistant","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/kr\/blog\/ai-as-digital-assistant\/","title":{"rendered":"\ub9c8\ucf00\ud130\uac00 AI&#038;\uc5d0\uc774\uc804\ud2b8\ub85c \ub9c8\ucf00\ud305 \uc2dc\uac04, \ube44\uc6a9, \uc131\uacfc\ub97c \uac1c\uc120\ud558\ub294 9\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/\/www.salesforce.com\/etc\/clientlibs\/sfdc-aem-master\/clientlibs_base\/imgs\/spacer.gif\" alt=\"Thumbnail of 9 Ways AI and Agents Can Save Marketers Time, Money \u2014 and Grief\" data-src=\"\/\/www.salesforce.com\/content\/dam\/web\/ko_kr\/www\/images\/Hub\/250217%20SF_SEO%20\uc378\ub124\uc77c(AI&amp;\uc5d0\uc774\uc804\ud2b8%20\ub9c8\ucf00\ud305)%201.jpg\" \/><span style=\"color: #032d60; font-family: 'ITC Avant Garde', arial, sans-serif; font-size: 24px; font-weight: revert; letter-spacing: -0.06px;\">\ub9c8\ucf00\ud130\uac00 \ubc18\ubcf5\uc801\uc778 \uc218\ub3d9 \uc791\uc5c5\uacfc \uc2dc\uac04\uc774 \uc624\ub798 \uac78\ub9ac\ub294 \ucea0\ud398\uc778 \uc6b4\uc601, \uad00\ub9ac\ub85c\ubd80\ud130 \uc790\uc720\ub85c\uc6cc\uc9c8 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694? \uc2a4\ub9c8\ud2b8\ud55c \ub514\uc9c0\ud138 \ube44\uc11c\uc778 AI\uc640 \uc5d0\uc774\uc804\ud2b8\ub97c \ud65c\uc6a9\ud574 \ucea0\ud398\uc778 \uc138\ud305, \uc6b4\uc601, \ubd84\uc11d \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud558\ub294 \ub370 \ub354\uc6b1 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p>\uc131\uac00\uc2e0 \uc791\uc5c5 \ubaa9\ub85d\uc774 \uacc4\uc18d\ud574\uc11c \ub0a8\uc544 \uc788\ub098\uc694? \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ubd84\uc11d, \uace0\uac1d\uc758 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc774\uba54\uc77c \uc81c\ubaa9 \ub9cc\ub4e4\uae30, \ud0c0\uac9f\ud305\ud560 \uc801\uc808\ud55c \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4 \uacb0\uc815 \ub4f1 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud574 \ubc18\ub4dc\uc2dc \ud574\uc57c \ud560 \uc77c\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc791\uc5c5\uc740 \uc2dc\uac04\uc740 \ubb3c\ub860 \uc815\uc2e0\uae4c\uc9c0 \uc18c\ubaa8\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacfc\uc911\ud55c \uc5c5\ubb34\ub97c \uc904\uc5ec <a href=\"https:\/\/www.salesforce.com\/blog\/outreach-marketing-use-cases-generative-ai\/\" target=\"_blank\" rel=\"noopener\">\ucea0\ud398\uc778 \uc131\uacf5\uc5d0 \uc9d1\uc911<\/a>\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694. \uc0c8\ub85c\uc6b4 \ub514\uc9c0\ud138 \ube44\uc11c\uc778 AI\uc640 \uc5d0\uc774\uc804\ud2b8\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uc5d0\uac8c \ub354 \uac00\uae4c\uc774 \ub2e4\uac00\uac08 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\ub294 \uac00\uc6b4\ub370, <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/conf\/8th-state-of-marketing\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud130\uc758 \uc808\ubc18 \uc774\uc0c1<\/a>(62%)\uc774 AI\uc758 \uac00\ub2a5\uc131\uc5d0 \ud22c\uc790\ud588\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \ucd5c\uadfc\uc758 <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/conf\/8th-state-of-marketing\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8(State of Marketing) \uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74, \uc0c1\uc704 4\uac1c\uc758 AI \ud65c\uc6a9 \uc0ac\ub840 \uc911 3\uac1c\uac00 \uc790\ub3d9\ud654\uc640 \uad00\ub828\ub41c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc18d\ub3c4\uc640 \ud6a8\uc728\uc131 \ud655\uc7a5\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>AI\uc640 \uc5d0\uc774\uc804\ud2b8\ub97c \ub514\uc9c0\ud138 \ube44\uc11c\ub85c \ud65c\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 <a href=\"https:\/\/www.salesforce.com\/blog\/generative-ai-for-marketing\/\" target=\"_blank\" rel=\"noopener\">\ud6a8\uacfc\uc640 \ud6a8\uc728\uc131\uc744 \ub192\uc77c<\/a> \uc218 \uc788\ub294 9\uac00\uc9c0 \ubc29\ubc95\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694. \ub9c8\ucf00\ud130\ub77c\uba74 \uc774\uc81c \uc911\ubcf5\uc801\uc778 \uc218\ub3d9 \ucea0\ud398\uc778 \uc791\uc5c5\uacfc \uc791\ubcc4\ud558\uc138\uc694. AI\uc640 \uc5d0\uc774\uc804\ud2b8\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544 \uc2dc\uac04\uc744 \ucd5c\ub300\ud55c\uc73c\ub85c \ud65c\uc6a9\ud574 \ubcf4\uc138\uc694.<\/p>\n<p><b>\ud559\uc2b5 \ub0b4\uc6a9<\/b><\/p>\n<ol>\n<li>\uc790\ub3d9\ud654\ub41c \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \uc778\uc0ac\uc774\ud2b8\ub85c \ub354 \ub098\uc740 \uc758\uc0ac\uacb0\uc815 \ub0b4\ub9ac\uae30<\/li>\n<li>\uc5d0\uc774\uc804\ud2b8 \uc8fc\ub3c4\uc758 \uc624\ub514\uc5b8\uc2a4 \uc138\ubd84\ud654\ub85c \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728 \ub192\uc774\uae30<\/li>\n<li>\uc608\uce21 \ubd84\uc11d\uc73c\ub85c \uace0\uac1d \ub2c8\uc988 \uc608\uce21\ud558\uae30<\/li>\n<li>\uc5d0\uc774\uc804\ud2b8 \uc911\uc2ec\uc758 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc(End-to-End) \ucea0\ud398\uc778 \uc9c0\uc6d0\uc73c\ub85c \uc2dc\uac04 \uc808\uc57d\ud558\uae30<\/li>\n<li>\ucea0\ud398\uc778 \uc790\ub3d9\ud654\ub97c \ud1b5\ud55c \uc6cc\ud06c\ud50c\ub85c \uac04\uc18c\ud654<\/li>\n<li>\uc131\uacfc \ucd94\uc801 \ubc0f \ubcf4\uace0\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \uc131\uacf5 \uc5ec\ubd80 \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc8fc\uae30<\/li>\n<li>A\/B \ud14c\uc2a4\ud2b8\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95 \ucc3e\uae30<\/li>\n<li>\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uacfc \uc721\uc131\uc73c\ub85c \ub9e4\ucd9c \uc99d\ub300\ud558\uae30<\/li>\n<li>\ud611\uc5c5 \ud234\ub85c \ub0b4\ubd80 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uac1c\uc120\ud558\uae30<\/li>\n<\/ol>\n<h3 id=\"b-stylefont-weight-bold1-b\"><b>1. \uc790\ub3d9\ud654\ub41c \ub370\uc774\ud130 \ubd84\uc11d \ubc0f \uc778\uc0ac\uc774\ud2b8\ub85c \ub354 \ub098\uc740 \uc758\uc0ac\uacb0\uc815 \ub0b4\ub9ac\uae30<\/b><\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/generative-ai-for-marketing\/\" target=\"_blank\" rel=\"noopener\">AI\ub294 \uace0\uac1d \ud589\ub3d9, \ucea0\ud398\uc778 \uc131\uacfc \uc9c0\ud45c, \uc2dc\uc7a5 \ub3d9\ud5a5\uc744 \ud3ec\ud568\ud55c \ub300\ub7c9\uc758 \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/a>. \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uace0, \uc778\uc0ac\uc774\ud2b8\ub97c \ucd94\ucd9c\ud558\uace0, \uc0c1\uad00\uad00\uacc4\ub97c \uac10\uc9c0\ud558\uace0, \uc2e4\ud589 \uac00\ub2a5\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ud558\uc5ec \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc804\ub7b5\uacfc \ud0c0\uac9f\ud305\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. \uace0\uac1d\uacfc \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \ud1b5\ud574 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ub354 \ube60\ub974\uac8c \uc131\uacf5\uc744 \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9ce\uc740 \ube0c\ub79c\ub4dc\uac00 \uc548\uc804\ud55c CRM\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub300\ud654\ud615 \ubc29\uc2dd\uc73c\ub85c \uc791\uc5c5\uc744 \uc9c0\uc6d0\ud558\ub294 <a href=\"https:\/\/www.salesforce.com\/agentforce\/\" target=\"_blank\" rel=\"noopener\">\uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4<\/a> \uac19\uc740 AI \uc5d0\uc774\uc804\ud2b8\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub3d9\ub8cc\uc640 \ub300\ud654\ud558\ub4ef \uc5c5\ubb34\uc758 \ud750\ub984 \uc18d\uc5d0\uc11c \uc9c8\ubb38\ud574 \ubcf4\uc138\uc694. \ucc57\ubd07\uc774\ub098 \ucf54\ud30c\uc77c\ub7ff\uacfc \ub2ec\ub9ac \uc5d0\uc774\uc804\ud2b8\ub294 \uacc4\ud68d\ud558\uace0 \ucd94\ub860\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc628\ub77c\uc778 \uc2a4\ud1a0\uc5b4 \uad6c\ucd95, \uc0ac\uc6a9\uc790 \uc9c0\uc815 \ucf54\ub4dc \ucd08\uc548 \uc791\uc131, \ub370\uc774\ud130 \uc2dc\uac01\ud654 \uc791\uc131 \ub4f1\uc758 \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud544\uc694\ud55c \uacbd\uc6b0 \uc5d0\uc774\uc804\ud2b8\ub294 \ub300\ud654 \uc694\uc57d, \uace0\uac1d \uc138\ubd80 \uc815\ubcf4 \uac1c\uc694, \ub2e4\uc74c\uc5d0 \uc218\ud589\ud560 \uc791\uc5c5\uc5d0 \ub300\ud55c \ucd94\ucc9c\uacfc \ud568\uaed8 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc778\uac04 \uc9c1\uc6d0\uc5d0\uac8c \uc5c5\ubb34 \uc778\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold2-b\"><b>2. \uc5d0\uc774\uc804\ud2b8 \uc8fc\ub3c4\uc758 \uc624\ub514\uc5b8\uc2a4 \uc138\ubd84\ud654\ub85c \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728 \ub192\uc774\uae30<\/b><\/h3>\n<p>AI \uc5d0\uc774\uc804\ud2b8\ub294 <a href=\"https:\/\/www.salesforce.com\/blog\/moment-makers-customer-data-platform\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d<\/a>\ud55c \ud6c4 \uc778\uad6c \ud1b5\uacc4, \ud589\ub3d9, \uc120\ud638\ub3c4, \uad6c\ub9e4 \ub0b4\uc5ed \ubc0f \uae30\ud0c0 \uc911\uc694\ud55c \uc18d\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\ub294 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \uc138\ubd84\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc218\uc791\uc5c5\uc744 \uc5c6\uc560\uace0, \ubcf4\ub2e4 \uad00\ub828\uc131 \ub192\uc740 \ub9de\ucda4\ud615 \uc81c\uc548\uc744 \ud1b5\ud574 \ud2b9\uc815 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\uac8c \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud558\uba74 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacf5\ub960\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold3-b\"><b>3. \uc608\uce21 \ubd84\uc11d\uc73c\ub85c \uace0\uac1d\uc758 \ub2c8\uc988 \uc608\uce21\ud558\uae30<\/b><\/h3>\n<p>AI \uc608\uce21 \ubaa8\ub378\uc740 \uacfc\uac70 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc804\ud658 \uac00\ub2a5\uc131, \uc774\ud0c8 \uac00\ub2a5\uc131, \ud2b9\uc815 \ucea0\ud398\uc778 \uc694\uc18c\uc5d0 \ub300\ud55c \ucc38\uc5ec \uac00\ub2a5\uc131 \ub4f1 \uace0\uac1d \ud589\ub3d9\uc744 \uc608\uce21\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud55c\ubc1c \uc55e\uc11c \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc120\uc81c\uc801\uc73c\ub85c \ud574\uacb0\ud558\uace0 \ub9ac\uc18c\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc608\uc0b0\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold4-b\"><b>4. \uc5d0\uc774\uc804\ud2b8 \uc8fc\ub3c4\uc758 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \ucea0\ud398\uc778 \uc9c0\uc6d0\uc73c\ub85c \uc2dc\uac04 \uc808\uc57d\ud558\uae30<\/b><\/h3>\n<p>\uace0\uc720\ud55c \ucf58\ud150\uce20\ub85c \uc804\uccb4 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \ucea0\ud398\uc778\uc744 \uc790\uc8fc \uc0dd\uc131\ud558\ub294 \uac83\uc740 \ub9ce\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \uac00\uc7a5 \uc2dc\uac04\uc774 \ub9ce\uc774 \uc18c\uc694\ub418\ub294 \uc791\uc5c5 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc774\ub54c AI \uc5d0\uc774\uc804\ud2b8\uac00 \uc62c\ubc14\ub978 \ub370\uc774\ud130 \uae30\ubc18\uc744 \uc0ac\uc6a9\ud55c\ub2e4\uba74 \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc790\uc5f0\uc5b4 \ud504\ub86c\ud504\ud2b8(NLP)\ub85c \uad6c\ub3d9\ub418\uace0, \uc138\uc77c\uc988\ud3ec\uc2a4 Data Cloud\uc758 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc5d0\uc774\uc804\ud2b8\ud3ec\uc2a4 \ucea0\ud398\uc778\uc740 \ucea0\ud398\uc778 \uac1c\uc694\uc640 \ud0c0\uac9f \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0 \ubb38\uad6c, \uc774\uba54\uc77c \uc81c\ubaa9, \uc18c\uc15c\ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c \ub4f1 \uace0\uac1d\uacfc \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub97c \ub9cc\ub4dc\ub294 \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucf58\ud150\uce20\uc5d0 \uc5ec\ub7ec\ubd84\uc758 \ubaa9\uc18c\ub9ac\uc640 \uc5b4\uc870\ub97c \ubc18\uc601\ud574 \ub9c8\ubb34\ub9ac \uc791\uc5c5\ud558\uc138\uc694. \ub610\ud55c AI \uc5d0\uc774\uc804\ud2b8\uac00 \uc2e4\uc801 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uc131\uacfc\uac00 \ub192\uc740 \uc694\uc18c\ub97c \ud30c\uc545\ud558\uace0 \uac1c\uc120 \uc0ac\ud56d\uc744 \uc81c\uc548\ud568\uc73c\ub85c\uc368 \ucf58\ud150\uce20\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold5-b\"><b>5. \ucea0\ud398\uc778 \uc790\ub3d9\ud654\ub97c \ud1b5\ud55c \uc6cc\ud06c\ud50c\ub85c \uac04\uc18c\ud654<\/b><\/h3>\n<p>AI\uc640 \uc5d0\uc774\uc804\ud2b8\ub294 \uad11\uace0 \uc608\uc57d \ubc0f \ubc30\ud3ec, <a href=\"https:\/\/www.salesforce.com\/blog\/email-deliverability-readiness-peak-volume\/\" target=\"_blank\" rel=\"noopener\">\ud0c0\uac9f\ud305 \uc774\uba54\uc77c \uc804\uc1a1<\/a>, \uc18c\uc15c\ubbf8\ub514\uc5b4 \uac8c\uc2dc\ubb3c \uad00\ub9ac \ub4f1 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc744 \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc218\uc791\uc5c5\uc744 \uc904\uc774\uace0 \ucea0\ud398\uc778\uc774 \uc81c\uc2dc\uac04\uc5d0 \uc2e4\ud589\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>AI\uc640 \uc5d0\uc774\uc804\ud2b8 \ub355\ubd84\uc5d0 \ud655\ubcf4\ud55c \uc2dc\uac04\uc73c\ub85c \ub2e4\ub978 \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\uc744\uae4c\uc694? \uc804\ub7b5\uacfc \ud601\uc2e0\uc801\uc778 \uc544\uc774\ub514\uc5b4\uc5d0 \uc9d1\uc911\ud574 \uc9c0\uc18d\uc801\uc778 \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud574 \ubcf4\uc138\uc694.<\/p>\n<h3 id=\"b-stylefont-weight-bold6-b\"><b>6. \uc131\uacfc \ucd94\uc801 \ubc0f \ubcf4\uace0\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \uc131\uacf5 \uc5ec\ubd80 \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc8fc\uae30<\/b><\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/form\/marketing\/conf\/8th-state-of-marketing\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8 \ubcf4\uace0\uc11c<\/a>\uc5d0 \ub530\ub974\uba74, \uc131\uacfc\uac00 \uc6b0\uc218\ud55c \ub9c8\ucf00\ud130\uc758 72%\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c\uc368 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \ub300\uc751\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uc720\ub9ac\ud55c \uace0\uc9c0\ub97c \uc810\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>AI \uc5d0\uc774\uc804\ud2b8\ub294 \ub204\uad6c\ub098 \uc774\ud574\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \ucea0\ud398\uc778 \uc131\uacfc \uc9c0\ud45c\uc758 \ucd94\uc801\uacfc \ubcf4\uace0\ub97c \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4. AI\ub294 \uc2e4\uc2dc\uac04 \ub300\uc2dc\ubcf4\ub4dc\uc640 \uc2dc\uac01\uc801\uc73c\ub85c \ubcf4\uae30 \uc88b\uc740 \ub9de\ucda4\ud615 \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc774\uc81c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc640 \uc774\ud574\uad00\uacc4\uc790\ub294 \uc131\uacfc\uc640 \uc8fc\uc694 \uc9c0\ud45c\ub97c \uc218\uc791\uc5c5\uc73c\ub85c \ucc98\ub9ac\ud560 \ud544\uc694 \uc5c6\uc774 \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\uace0, \uc774\ub3d9 \uc911\uc5d0\ub3c4 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uba70, \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \ub178\ub825\uc758 \uac00\uce58\ub97c \uc785\uc99d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold7-ab-b\"><b>7. A\/B \ud14c\uc2a4\ud2b8\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95 \ucc3e\uae30<\/b><\/h3>\n<p>AI\ub294 \uad11\uace0 \uc18c\uc7ac \ubc0f \uad11\uace0 \uc138\ud305, \ub79c\ub529\ud398\uc774\uc9c0, \uc774\uba54\uc77c \ub514\uc790\uc778\uacfc \uac19\uc740 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc694\uc18c\uc5d0 \ub300\ud574 <a href=\"https:\/\/www.salesforce.com\/blog\/email-a-b-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589<\/a>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\/blog\/data-centric-ai\/\" target=\"_blank\" rel=\"noopener\">\uc131\uacfc \ub370\uc774\ud130\ub97c \ubd84\uc11d<\/a>\ud558\uc5ec \uc131\uacf5\uc801\uc778 \ubcc0\ud615\uc744 \uc2dd\ubcc4\ud558\uace0 \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<h3 id=\"b-stylefont-weight-bold8-b\"><b>8. \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubc0f \uc721\uc131\uc744 \ud1b5\ud55c \ub9e4\ucd9c \uc99d\ub300<\/b><\/h3>\n<p>AI\ub97c \ud65c\uc6a9\ud574 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc744 \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ub4dc \ub370\uc774\ud130, \ud589\ub3d9, \ucc38\uc5ec \uc774\ub825\uc744 \ubd84\uc11d\ud574 \uc790\ub3d9\ud654\ud558\uc138\uc694. \uc804\ud658 \uac00\ub2a5\uc131\uc5d0 \ub530\ub77c \ub9ac\ub4dc\uc5d0 \uc810\uc218\ub97c \ubd80\uc5ec\ud558\uace0 \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc744 \uc138\uc77c\uc988 \ud37c\ub110\ub85c \uc774\ub3d9\uc2dc\ud0b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub41c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc73c\ub85c \uac00\uc7a5 \uc720\ub9dd\ud55c \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud574 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\uacc4\ub97c \uc721\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc5bb\uc73c\uc138\uc694.<\/p>\n<h3 id=\"b-stylefont-weight-bold9-b\"><b>9. \ud611\uc5c5 \ud234\ub85c \ub0b4\ubd80 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uac1c\uc120\ud558\uae30<\/b><\/h3>\n<p>AI\ub294 \ub0b4\ubd80 \ud611\uc5c5 \uc694\uad6c \uc0ac\ud56d\uc744 \ucc98\ub9ac\ud560 \ub54c \ub514\uc9c0\ud138 \ube44\uc11c\ub85c \ube5b\uc744 \ubc1c\ud569\ub2c8\ub2e4. AI\ub85c \ubd80\uc11c \ub0b4 \uba54\uc2dc\uc9d5\uc740 \ubb3c\ub860 \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac, \uc5c5\ubb34 \ud560\ub2f9, \ud30c\uc77c \uacf5\uc720\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud300 \ubbf8\ud305\uc744 \uc608\uc57d\ud558\uac70\ub098, \ubbf8\ub9ac \uc54c\ub9bc\uc744 \ubcf4\ub0b4\uac70\ub098, \ud30c\uc77c\uc744 \uc815\ub9ac\ud558\ub294 \uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654\ub97c \uc801\uc6a9\ud574 \ubcf4\uc138\uc694.<\/p>\n<p>AI\ub294 \uc778\uac04\uc774 \uc218\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud574\uc57c \ud588\ub358 \uc774\ub7f0 \uc138\ubd80 \uc0ac\ud56d\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \ub9c8\ucf00\ud130\ub4e4\uc774 <a href=\"https:\/\/www.salesforce.com\/blog\/customer-engagement-strategy\/\" target=\"_blank\" rel=\"noopener\">\ucea0\ud398\uc778 \uc131\uacf5\uc5d0 \uc9d1\uc911<\/a>\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc870\uc131\ud569\ub2c8\ub2e4. \ubcf4\ub2e4 \ud070 \uadf8\ub9bc\uc744 \uadf8\ub9ac\ub294 \uc544\uc774\ub514\uc5b4\uc5d0 \uc9d1\uc911\ub825\uc744 \ubc1c\ud718\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uad00\ub9ac\ub97c \ud601\uc2e0\ud569\ub2c8\ub2e4. AI\ub97c \uc801\uadf9\uc801\uc73c\ub85c\ud65c\uc6a9\ud558\uc138\uc694. \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0, \ub354 \ub098\uc740 \uc131\uacfc\ub97c \uc5bb\uace0, \ub2e4\uc74c \uc131\uacf5\uc744 \uc900\ube44\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud130\uac00 \ubc18\ubcf5\uc801\uc778 \uc218\ub3d9 \uc791\uc5c5\uacfc \uc2dc\uac04\uc774 \uc624\ub798 \uac78\ub9ac\ub294 \ucea0\ud398\uc778 \uc6b4\uc601, \uad00\ub9ac\ub85c\ubd80\ud130 \uc790\uc720\ub85c\uc6cc\uc9c8 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694? \uc2a4\ub9c8\ud2b8\ud55c \ub514\uc9c0\ud138 \ube44\uc11c\uc778 AI\uc640 \uc5d0\uc774\uc804\ud2b8\ub97c \ud65c\uc6a9\ud574 \ucea0\ud398\uc778 \uc138\ud305, \uc6b4\uc601, \ubd84\uc11d \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":96,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_content_type":[],"blog":[85],"coauthors":[8],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\ub9c8\ucf00\ud130\uac00 AI\uc640 \uc5d0\uc774\uc804\ud2b8\ub85c \ub9c8\ucf00\ud305 \uc2dc\uac04, \ube44\uc6a9, \uc131\uacfc\ub97c \uac1c\uc120\ud558\ub294 9\uac00\uc9c0 \ubc29\ubc95- \uc138\uc77c\uc988\ud3ec\uc2a4 - Salesforce<\/title>\n<meta name=\"description\" content=\"AI \ube44\uc11c\uc640 \ud568\uaed8 \uc77c\ud558\ub294 \ub9c8\ucf00\ud130\uc758 \ubbf8\ub798! AI\uac00 \uc5b4\ub5bb\uac8c \ub2f9\uc2e0\uc758 &#039;\ub514\uc9c0\ud138 \uc5b4\uc2dc\uc2a4\ud134\ud2b8&#039;\uac00 \ub418\uc5b4 \ubc18\ubcf5 \uc5c5\ubb34\ub97c \uc81c\uac70\ud558\uace0 \uc0dd\uc0b0\uc131\uc744 \ud68d\uae30\uc801\uc73c\ub85c \ub192\uc77c\uae4c\uc694? \ub370\uc774\ud130 \ubd84\uc11d\ubd80\ud130 \ucf58\ud150\uce20 \ucd08\uc548 \uc791\uc131\uae4c\uc9c0, AI \ube44\uc11c\ub97c \ud65c\uc6a9\ud55c \uc2a4\ub9c8\ud2b8 \uc6cc\ud06c \uc804\ub7b5\uc744 \uc138\uc77c\uc988\ud3ec\uc2a4\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/kr\/blog\/ai-as-digital-assistant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub9c8\ucf00\ud130\uac00 AI&amp;\uc5d0\uc774\uc804\ud2b8\ub85c \ub9c8\ucf00\ud305 \uc2dc\uac04, \ube44\uc6a9, \uc131\uacfc\ub97c \uac1c\uc120\ud558\ub294 9\uac00\uc9c0 \ubc29\ubc95\" \/>\n<meta property=\"og:description\" content=\"AI \ube44\uc11c\uc640 \ud568\uaed8 \uc77c\ud558\ub294 \ub9c8\ucf00\ud130\uc758 \ubbf8\ub798! 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