What the difference looks like
When ReserveBar first came online in 2013, it used a disconnected ecommerce solution. ReserveBar was on a mission to transform the way consumers discover and shop premium alcohol online — but it had difficulty scaling to meet consumer demand. This caused continuous integration challenges between third-party applications, which ReserveBar had to build custom integrations for, costing the company time, money, and opportunities for growth.
Now, ReserveBar has ultimate flexibility and seamless integration through Commerce Cloud for unlimited growth.
Scaling to meet product variety and multisite brands
ReserveBar’s inventory and prices are updated across its partner stores every 10 to 60 minutes. Instead of populating price books (a catalog of list prices for multiple SKUs) every so often, ReserveBar can update regularly in Commerce Cloud. Now, ReserveBar has no roadblocks to offering real-time pricing, availability, and on-demand delivery, a crucial part of its business.
- ReserveBar partners add 80 to 100 new products every week. Commerce Cloud makes it easier and faster to launch each one with custom page design, email and SMS integrations, and automated categorization.
- When ReserveBar launched its craft beer and ready-to-drink cocktail platform GetStocked, Commerce Cloud’s multisite architecture allowed the company to build an entire site in just 30 days.
Delivering at the right moments
- For nearly a decade, ReserveBar could only ship its products to customers over several days — never the same day. With real-time inventory and pricing updates from Commerce Cloud, ReserveBar evolved its business to offer on-demand sales, delivering products in just 20 minutes to an hour or two.
- ReserveBar’s luxury spirits pair well with many of life’s celebratory moments: Consumers may add a bottle of champagne to their Mother’s Day flower order or gift an engraved bottle of The Macallan to a friend. ReserveBar provides a seamless shopping experience for customers with Commerce Cloud.
- ReserveBar’s previous ecommerce solution could not support a custom checkout experience for different brands. Now, using a series of APIs and software development kits (SDKs), partners like 1-800-Flowers.com can embed ReserveBar’s alcohol-selling technology on its website. In some instances, partners can begin selling wine, spirits, and/or beer on their site compliantly, within hours.
Behind the scenes
Many of ReserveBar’s partners, including Thanks and Alyce, use Salesforce CRM, which already integrates with Commerce Cloud. When these partners make a sale that includes alcohol, the system automatically sends ReserveBar the order for processing.
Going forward
ReserveBar is also exploring shoppable video through Salesforce partner Bambuser. When shoppers view videos on the site’s “Cocktail Lounge” page, “Add to Cart” buttons make it easy to purchase featured products as the video plays.
