Artist vs. Scientist: Marketing Best Practices for the Modern Marketer


Modern marketing requires the two mindsets, one focused on creativity and innovation (The Artist) and the other in data and analytics (The Scientist). Each persona has specific tools, techniques, tips, and strategies that they use to be successful. Melding these marketing best practices together will help one become the modern marketer.

modern marketing best practices

The Artist has content, visual assets, social media and email marketing in their toolkit, while the Scientist relies on performance tracking, operations, analytics, and campaign dashboards to ensure they’re making the best decisions.

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