Marketing Cloud Account Engagement Pricing
Drive alignment across teams and close deals faster with Account Engagement, now enhanced with agentic capabilities from Marketing Cloud Growth and Advanced Editions.
Find the right Marketing Cloud Account Engagement edition for your business needs.
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
What is Account Engagement+?
Account Engagement+ allows Account Engagement customers to access Marketing Cloud Next. This allows all Account Engagement customers to enhance their marketing with Agentforce-powered campaigns, native SMS and WhatsApp, and advanced personalization capabilities. Customers on Account Engagement Growth, Plus, Advanced, and Premium Editions have Account Engagement+ today.
Compare editions and top features.
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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Marketing Cloud Next Growth Edition |
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Marketing Cloud Next Advanced Edition |
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Agentforce Campaign Creation |
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Advanced Personalization Capabilities |
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Salesforce Flow for Marketers |
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SMS and WhatsApp |
Add on | Add on | Add on | Add on |
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Lead Generation, Qualification, and Management |
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Email Marketing and Personalization |
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Advanced Automation and Qualification |
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Advanced Analytics and Reporting |
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Business Units and Developer Sandboxes |
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Artificial Intelligence for Marketing and Sales |
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Predictive Analytics and Personalized Product Support |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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Contact Blocks |
10,000 contacts included | 10,000 contacts included | 10,000 contacts included | 75,000 contacts included |
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Unlimited Email Marketing |
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Forms |
50 forms included | Unlimited | Unlimited | Unlimited |
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Form Handlers |
50 form handlers | Unlimited | Unlimited | Unlimited |
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Landing Pages |
50 landing pages included | Unlimited | Unlimited | Unlimited |
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Integrated Marketing Calendar |
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Multivariate Landing Page Testing |
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Tracked Social Posts |
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Email A/B Testing |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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Automation Rules |
50 automation rules included | 100 automation rules included | 150 automation rules included | 150 automation rules included |
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Merge Fields |
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Engagement Programs |
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Lead Nurturing |
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Advanced Dynamic Content |
$400/month | |||
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Cross Object Merge Fields |
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Rule Based Dynamic Content |
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Repeaters |
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External Activity Active Extensions |
10 | 20 | 30 | |
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SMS |
Add on | Add on | Add on | Add on |
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Add on | Add on | Add on | Add on |
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Unified Conversations for SMS and WhatsApp |
Add on | Add on | Add on | |
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External Activity API |
50K | 100K | 100K |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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Prospect Tracking |
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Lead Deduplication |
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Lead Scoring and Grading |
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Multiple Scoring Categories |
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Rule-Based Account Scoring |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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Engagement History Dashboards |
5 | 10 | 20 | 20 |
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ROI Reporting |
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Competitor Monitoring |
10 | 25 | 100 | 100 |
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SEO Keyword Monitoring |
100 | 250 | 1000 | 1000 |
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Advanced Email Analytics, Email Rendering, and Preview Analysis |
$400/month | |||
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Multi-touch Attribution Models |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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Agentforce Campaign Creation |
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Einstein Content Creation for Email and Landing Page Copy |
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Einstein Content Creation for SMS |
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Segment Creation |
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Einstein Send Time Optimization |
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Einstein Engagement Frequency |
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Einstein Lead Scoring |
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Einstein Behavior Scoring |
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Einstein Send Time Optimization |
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Einstein Campaign Insights |
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Einstein Engagement Frequency |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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CMS |
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Custom Fields |
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File Hosting |
100 MB | 500 MB | 10 GB | 10 GB |
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API Access — Calls Per Day |
25,000 | 50,000 | 100,000 | 100,000 |
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Custom Object Integration |
$400/month | |||
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Bring Your Own Encryptions Key at Rest |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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User Forum |
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Live Best Practice Calls and Office Hours |
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User Management |
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Custom User Roles and Permissions |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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Data Cloud Connector |
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bit.ly Pro Connector |
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Eventbrite Integration |
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Native CRM Integration |
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Olark Chat Integration |
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Webinar Integration |
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Google Ads Integration |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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Account Engagement Setup Assistant |
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SSL Vanity Domains Per Account |
3 | 10 | 20 | 20 |
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Fully Customizable URLs |
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Dedicated IP Address |
$500/month |
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Growth+ $ 1,250 org/month $ 1,250 org/month 1,250 € org/month AU$ 1,750 org/month 150,000 円 org/month 12,500 kr org/month £ 1,000 org/month |
Plus+ $ 2,750 org/month $ 2,750 org/month 2,750 € org/month AU$ 3,850 org/month 330,000 円 org/month 27,500 kr org/month £ 2,220 org/month |
Advanced+ $ 4,400 org/month $ 4,400 org/month 4,400 € org/month AU$ 6,160 org/month 528,000 円 org/month 44,000 kr org/month £ 3,520 org/month |
Premium+ $ 15,000 org/month $ 15,000 org/month 15,000 € org/month AU$ 21,000 org/month 1,800,000 円 org/month 150,000 kr org/month £ 12,000 org/month |
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B2B Marketing Analytics |
5 licenses | 5 licenses | 5 licenses | |
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B2B Marketing Analytics Plus |
Add on | Add on | 5 licenses | |
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Business Units |
2 business units included | 5 business units included | ||
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Partitioning |
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Developer Sandbox for Account Engagement |
Add on | 2 sandboxes included | 5 sandboxes included | |
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Premier Success |
Add on | Add on | Add on |
Extend the power of Account Engagement with these related apps and add-ons.
B2B Marketing Analytics Plus
$3,000 USD/user/month*
Connect your marketing automation, sales, and service data to act on predictive insights.
Sales Emails and Alerts
$50 USD/user/month*
Empower Sales to connect early, often, and effectively with Sales Emails and Alerts for Account Engagement.
SMS Credits
Starting at $10 USD per 1,000 credits
Set up and Lease Code purchase required. Leverage mobile messaging as part of your customer journeys with SMS for Marketing Cloud.
WhatsApp Credits
Starting at $10 USD per 1,000 credits
Leverage mobile messaging as part of your customer journeys with WhatsApp for Marketing Cloud.
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Account Engagement Pricing FAQ
Account Engagement+ allows Account Engagement customers to access Marketing Cloud Next Growth and Advanced Editions via Permission Set Licenses. This allows all Account Engagement customers to enhance their marketing with Agentforce-powered campaigns, native SMS and WhatsApp, and advanced personalization capabilities.
Account Engagement customers can access Marketing Cloud Next Growth or Advanced Edition functionality via Permission Set Licenses (PSLs) with an Account Engagement+ edition. To provision these solutions alongside your existing Account Engagement environment, follow these steps:
Enable Salesforce Foundations
This gives you access to Data Cloud (a prerequisite for Marketing Cloud Next), as well as messaging and Einstein credits. Salesforce Foundations is available at no cost and can be self-enabled in My Account.
Purchase Additional Credits
If your use cases exceed the included credits, you may purchase additional Messaging, Einstein, or Data Cloud credits as needed.
Provision Data Cloud and Enable the Data Cloud Connector
Activate Data Cloud and enable the Account Engagement: Data Cloud Connector to unify your data.
Enable and Configure Marketing Cloud Next
Provision the appropriate edition based on your needs.
Assign User Permissions via PSLs
Use the provided Permission Set Licenses to assign access to your users.
Set Up the CMS for Content Sharing
Configure the content management system to enable asset sharing across experiences.
Customers on Account Engagement Growth Edition will receive access to Marketing Cloud Next Growth Edition. Customers on Account Engagement Plus, Advanced or Premium Editions, will receive access to Marketing Cloud Next Advanced Edition.
Account Engagement+ gives customers access to advanced features not available in Account Engagement today. These include:
Agentforce Campaign Creation: This agentic capability enables you to build campaigns, campaign briefs, emails, and even audience segments faster using natural language prompts—significantly reducing the time it takes to launch campaigns.
Multichannel Messaging: Deliver multichannel engagement journeys that include email, SMS, and WhatsApp. Previously, SMS and WhatsApp required third-party integrations. Now, it’s fully integrated—improving ease of use, expanding use cases, and streamlining operations.
Data Unification: With Data Cloud, Account Engagement customers can build segments using all their Salesforce and non-Salesforce data in one unified platform.
Advanced Personalization: Access advanced personalization capabilities through Cross-Object Merge Fields and Rule-Based Dynamic Content. With Account Engagement+ unlocking features from Marketing Cloud Next, you can integrate rich customer and business data from Data Cloud to personalize and optimize your in-market campaigns.
Salesforce Flow for Marketers: Orchestrate cross-channel and cross-departmental journeys with marketing, sales, service, and commerce touch points more easily. Salesforce Flow for Marketers helps unify marketing with sales, service, and commerce departments—enabling smarter engagement across every stage of the journey.
All Account Engagement customers have access to Marketing Cloud Next Growth Edition or Marketing Cloud Next Advanced Edition as part of their existing Account Engagement instance. We are bringing access to customers via Permission Set Licenses. This means that you can access this functionality today and do not need to renew on a new SKU. This being said, Marketing Cloud Next uses a consumption based pricing model, meaning that you consume credits when you use this functionality. Account Engagement customers will need to purchase Einstein Request Credits, Messaging Credits, and Data Cloud Credits to use Marketing Cloud Next features.
Yes, of course. You are able to upgrade at any time as well as purchase additional products later on in your contract. We recommend engaging your account representative whenever you have questions around upgrades, add-ons, or contract information.
Yes, depending on your needs. While Marketing Cloud Account Engagement+ include core capabilities, some features—like Data Cloud — may require separate purchases. You may also need to purchase relevant usage credits based on your specific use cases. Optional add-ons and apps are available to extend functionality. For a tailored estimate and help understanding what’s included, please contact your Salesforce representative.
If and when your business priorities and product needs change, our editions and pricing structure has been established to cater to increases and decreases in product or solution usage. If changes are required, we recommend you work with your account teams to determine the different options available to you.
Yes, Salesforce products integrate with many outside applications and systems. Our solutions support a wide range of partners and API integrations, which allow our customers to develop dynamic and integrated technology stacks.
This page is provided for information purposes only and is not warranted to be error-free, nor is it subject to any other warranties.