Marketing Cloud
Connect teams, create AI-powered campaigns, and personalize customer relationships with Marketing Cloud Growth and Advanced Editions.
What can your business do with marketing automation on the Salesforce Platform?
With Marketing Cloud on the Agentforce 360 Platform, marketers can tap into one data set, one workflow, and Agentforce across marketing, sales, service, and commerce touchpoints. With Data 360 built-in, you can automate full-funnel campaigns and journeys, personalizing every step with a Unified Customer Profile that makes all your marketing, sales, service, and commerce data immediately actionable. This is how marketers drive productivity and personalization across the entire customer lifecycle—expanding reach, closing deals faster, and building lasting customer relationships for life.
Reach customers faster with Agentforce
Reach customers faster with Agentforce. With one generative AI prompt, you can draft a campaign brief, build the campaign, and generate a series of emails and SMS messages—all in just a few minutes. With humans in the loop the entire time, you can make edits and train the AI so its outputs are just right.
Use AI to create segments for your email campaigns using natural language. With built-in Data 360, you can create segments based on marketing, sales, service, and commerce data — helping you reach the right customers and increase personalization. Leverage the built-in Einstein Trust Layer to securely import your customer data, enriching the context for business-specific generative AI outputs.
Use AI to draft email body copy, subject lines, preheaders, landing page copy, and SMS messages in minutes—allowing you to reach customers fast. Use AI to shorten body copy and redraft—or make edits yourself. Personalize emails by pulling in all your customer information—both from within and outside your CRM. With marketers in the loop the entire time, you can train the AI so messages are always on point and meet brand standards.
Grow customer relationships with connected experiences
Engage your customers where they're most active by delivering automated journeys across email, SMS, and WhatsApp. With built-in Data 360, you can harness data from across your organization—including sales, service engagements, and commerce events—to trigger the next best actions. Personalize journeys based on replies to SMS messages using simple keywords like "yes" or "no," and automate notifications to your sales and service teams, enabling timely outreach.
Personalize emails based on data from marketing, sales, service, and commerce interactions. Create merge fields in emails that pull from data related to service cases, products purchased, or marketing engagement. Use dynamic content to personalize emails with customized images and text based on a customer's interactions with your company and known attributes. Create journey decision splits based on interactions with sales, service, purchases, and more.
Turn one-way promotions into dynamic, two-way conversations using a single SMS number or WhatsApp thread. Connect customer interactions across commerce, sales, and service teams—or enable self-service transactions like appointment booking and offer redemptions with AI-powered Agentforce agents.
Optimize your marketing performance.
Optimize your strategy with campaign analytics. Understand how campaigns impact closed-won opportunities and tie marketing efforts back to ROI. See how customers interact with forms, landing pages, emails, and SMS sends—so you can expand on what works and quickly identify areas for improvement. Get in-depth reporting on unsubscribes, bounces, and other key email metrics
Capture new leads and grow your contact base using forms and landing pages. Understand which leads are most engaged for easy sales handoff—and which ones need additional nurturing. Get started with out-of-the-box scoring models, and easily customize them to account for fit and intent. Or use predictive AI engagement scoring to take the guesswork out of identifying your most engaged leads.
Optimize journeys and campaigns through targeted experimentation. Test channels, messaging, and personalization variants to understand which outreach is most effective—and refine your efforts accordingly.
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Marketing Edition Pricing
Find a solution that meets your business size and needs
Marketing Cloud Growth Edition
Grow your business with agentic marketing automation on the world's #1 CRM.
$
1,500
USD/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Multi-Channel Journeys
- Forms and Landing Pages
Marketing Cloud Advanced Edition
Grow customer relationships and close deals faster with agentic marketing.
$
3,250
USD/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Path Experimentation
- Two-Way Conversations for SMS and WhatsApp
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
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Marketing Cloud Editions FAQ
There are two editions of Marketing Cloud built on the Salesforce Platform: Marketing Cloud Growth Edition and Marketing Cloud Advanced Edition.
Marketing Cloud Growth Edition is ideal for growing businesses looking to connect their marketing, sales, service, and commerce teams on one platform to increase personalization and leverage Agentforce. Customers can easily upgrade from Growth Edition to Advanced Edition as their needs evolve.
Marketing Cloud Advanced Edition is designed for organizations that have outgrown the Growth Edition and require additional functionality—such as advanced predictive AI capabilities, path experimentation, Unified Conversations for SMS and WhatsApp, and more Flows and credits to power AI, messaging, and personalization.
Marketing Cloud Growth and Advanced Editions are the first versions of Marketing Cloud built directly on the Agentforce 360 Platform. This gives marketers access to the same datasets and workflows used by sales, service, and commerce teams—along with the power of Agentforce to drive intelligent, agentic marketing experiences.
Both editions include Agentforce for generative AI-powered marketing. The Advanced Edition includes additional predictive AI capabilities, such as lead scoring, content recommendations, and journey optimization through experimentation.
Yes, both Growth and Advanced Editions are built on the Agentforce 360 Platform, enabling seamless integration with Sales Cloud, Service Cloud, Commerce Cloud, and other Salesforce applications through native workflows and a unified data model.