Palmata from Salesforce
Answer engine optimization
Meet Palmata. Your answers to AI questions.
Shape how AI represents your brand with Palmata. Research your market, competitors, and buyer questions to uncover what to change and where to act.
See how you can understand, influence
and shape your AI reputation
Get strategic next steps. Understand what content to change, why it matters, and which opportunities deserve attention first. Then, watch Palmata take action for you.
Benefits
Steering Control
Customize your reports to align to your strategies and priorities. Steer the direction based on audiences, competitors, topics, and priorities that matter most to you.
Benefits
Adaptive Deep Research
Reveal what matters as context deepens. Gain a better understanding of how answer engines interpret, compare, and represent your brand.
Benefits
Recommended Actions
Get strategic next steps. Understand what content to change, why it matters, and which opportunities deserve attention first.
Benefits
Simulated Impact
Know the impact before you spend. Evaluate how actions may influence AI answers before committing time, budget, and resources.
Palmata Brand <span class="af-teal">Report</span>
Want to try Palmata for yourself?
Your brand already has a reputation in AI answers, you just don't know what it is yet. Palmata exposes exactly how AI engines are describing, ranking, and sometimes misrepresenting your company, and puts the power to fix it back in your hands. Stop guessing, and start owning your AI reputation. Try Palmata now.
More resources, ready when you are
Looking for a place to start? Here’s everything you need to know about Palmata, all in one place.
Demo
Own the channels you don’t
Get up close and personal with AI’s perception of your brand. See where you stand, what’s shaping that answer, and how Palmata provides insights and recommendations for you to take control.
Guide
The 5 AI questions every CMO should be asking
Buyers are asking AI to research, compare, and shortlist brands before they ever reach your site. This guide from Palmata and Atlantic Insights shows where brands are losing control of their story and what leading teams are doing to win it back.
On Demand Session
The Future of Search, Dreamforce 2026
See how marketing orgs are redesigning their content strategies for the changing search environment. And how Salesforce is attacking modern discovery.
On Demand Session
What is AI saying about your brand?
When people ask AI about your category, what does it say about your brand? Palmata gives you that answer, so you can adapt and own the surfaces you don’t.
Blog
12 ways to improve your AI reputation
AI reputation is too important for one team to own. See how 12 business functions use Palmata to turn AI discovery into coordinated action.
Palmata Frequently Asked Questions
Palmata is Salesforce's AI visibility and Answer Engine Optimization (AEO) platform that helps brands monitor, manage, and improve how they appear across AI-powered search engines and assistants like ChatGPT and Gemini.
Palmata researches your brand and builds a prompt list across the buyer journey, then shows how AI perceives you and gives you a prioritized plan to improve it. It’s the difference between knowing where you appear and knowing how to change what AI says about you.
No. Palmata is a standalone product. You don’t need an existing Salesforce or Contentful footprint, a partner, or an implementation project to get started.
Traditional SEO optimizes for ranked links on search engine results pages. AEO focuses on how large language models represent your brand in conversational, AI-generated responses — a fundamentally different surface that requires new strategies and tooling. Learn more about SEO vs. AEO
Palmata tracks your brand presence across major AI assistants and search experiences including ChatGPT and Gemini.
Palmata continuously scans AI engines for brand mentions, scores sentiment, alerts you to misinformation or outdated information, and provides actionable recommendations to improve how AI models represent your brand.
Yes. Palmata is natively integrated into Marketing Cloud, giving marketers a unified view of brand presence across traditional search, social, and AI-powered channels — all within the Salesforce platform you already use.
You can set up Palmata in minutes. Connect your brand profile, define your key topics and competitors, and Palmata immediately begins building your AI reputation baseline with your first insights available the same day.
Palmata delivers AI brand sentiment analysis, accuracy scoring, share-of-voice across AI platforms, competitive benchmarking, trend tracking over time, and prioritized recommendations to improve your AI discoverability.