Marketing Add-Ons

Make every moment count with hyper-personalized digital marketing. Get add-ons that help you acquire, engage and retain more customers by getting more from your data, personalization, engagement, and analytics strategy.

Marketing Cloud Engagement

Add-on
Add-on available for purchase with these editions
Distributed Marketing
$50/user/month*
Enables Sales Cloud and Service Cloud users with Distributed Marketing.
Pro
Corporate
Enterprise
Einstein Engagement
Starting at $1,250/month*
Find the optimal number of messages to send, predict how customers will engage with your messages, and create stronger, intelligence-driven subject lines that drive clicks. Even get notifications about any drops or gains in KPIs.
Pro
Intelligence Reports Advanced for Engagement
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Analyze, visualize, and report on email, mobile, and journey data — all within Marketing Cloud Engagement.
Pro
Corporate
Enterprise
Journey Builder
Starting at $1,250/month*
Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign management. Included in Corporate and Enterprise editions.
Pro
Mobile Connect
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Drive customer engagement with SMS messaging.
Pro
Encryption at Rest
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For customers who wish to have their own database and unique encryption key.
Pro
Corporate
Enterprise
Field Level Encryption
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Encrypt data at rest to facilitate compliance with corporate privacy policies, regulatory requirements, and contractual obligations for handling private data. The system converts encrypted fields to plain text at the time of send.
Pro
Corporate
Enterprise
Sender Authentication Package
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Sender Authentication Package is an account branding tool that gives you the ability to customize links and images to match branding for the authenticated domain you’re sending email from.
Pro
Corporate
Enterprise
Google Analytics 360 Integration for Marketing Cloud
Starting at $1,250/month*
Measure performance and engage across channels based on web or app activity. Requires a Google Analytics 360 account license and Journey Builder.
Pro
Corporate
Enterprise
Additional Business Units
$2,500/business unit
An additional business unit allows companies to separate and secure data and subscribers within an organization while controlling what content is shared or locked.
Corporate
Enterprise
Advanced

Marketing Cloud Account Engagement

Add-on Add-on available for purchase with these editions
Engagement History Dashboards
$300/user/year*
View engagement data on the account, lead, contact, or opportunity records.
Growth
Plus
Advanced
Premium
Sales Emails and Alerts
$50/user/month*
Empower sales to connect early, often, and effectively using Sales Emails and Alerts with Marketing Cloud Account Engagement.
Growth
Plus
Advanced
Premium
B2B Marketing Analytics Plus
$3,000/month*
Use intelligent insights to determine what efforts improve campaign performance and marketing ROI.
Plus
Advanced
Premium
Premier Success
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Success Plans help customers drive adoption, get support and boost productivity to maximize ROI from Salesforce.
Growth
Plus
Advanced
Premium
Bring your own encryption key at rest. 
$30,000/month*
Safeguard your data and enable your team to protect your customers’ data at any moment.
Premium

Loyalty Management

Add-on Add-on available for purchase with these editions
Additional Omni-Channel Inventory Locations
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Loyalty Management
Starting at $20,000 org/month*
Easily build, deploy, track, and manage your customer loyalty program across teams, organizations, and partners.
Pro
Corporate 
Enterprise
CRM Analytics for Loyalty Management
$165/user/month*
Get AI insights with a complete analytics platform for loyalty management.
Pro
Corporate 
Enterprise

Marketing Cloud Next

Add-on Add-on available for purchase with these editions
SMS
$2 per 1,000 sends
Leverage mobile messaging as part of your customer journeys with SMS for Marketing Cloud Growth.
Growth 
Advanced
RCS
$2 per 1,000 sends
Leverage mobile messaging as part of your customer journeys with RCS for Marketing Cloud Advanced.
Advanced
WhatsApp
$2 per 1,000 sends
Leverage mobile messaging as part of your customer journeys with WhatsApp for Marketing Cloud Growth.
Growth 
Advanced
Additional Email Sends
$2 per 1,000 sends
Increase your email send limit and never miss an opportunity to connect with customers.
Growth 
Advanced

* Total cost billed annually. All prices in USD.