IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities  score  measures  vendor product,  go-to-market  and  business  execution  in the  short term.  The  Strategy  score measures  alignment  of  vendor  strategies  with  customer  requirements  in  a  3-5-year time frame. Vendor market share is represented by the size of the icons.