Tune in to hear about all the latest announcements in Marketing at Dreamforce.
Watch on Salesforce+Introducing our biggest Marketing innovations from Dreamforce 2026
The marketing playbook is being re-written. See all the key announcements coming out of Dreamforce, and what they mean for you.
What's top of mind for Marketers?
Meet your new Campaign Agent
Campaign Agent acts as your digital campaign manager. It learns your vision, goals, and guardrails and combines that with your brand guidelines. It then can create, run, and optimize campaigns autonomously.
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Campaign agent does more than generate content. It can tailor that content to channel and according to customer signals. Then, it selects which content variations to use in each campaign for each customer.
Take campaign generation off your plate. Campaign Agent can assemble audiences, content, journeys and channels all aligned to a marketer-defined goal.
Every customer gets a personalized campaign. That doesn't just mean their first name is in the email either. Campaign Agent selects content variations, journeys and which campaign to send every customer down based on their responses.
Make your brand the answer wherever customers are with Palmata
Buyers ask AI before they ask you. Palmata shows you what those answers say about your category, where you are losing ground, and how to get that visibility back.
Learn how your brand is showing up in AEO by running dedicated reports.
See how you stack up in common prompts and how your competitors compare.
Get suggestions on what edits to make to your content to perform better in AEO, with a helpful measure of how much impact each edit might make.
Scale content built for humans, and ready for AI with Contentful
Build content once and use it everywhere. Every site, app, email, storefront, and market all get the same assets with the same context, and you get to increase your AI visibility.
Contentful models content as structured entries your teams compose, localize, and reuse across everything you run.
Contentful closes gaps caused by marketing operations by running the lifecycle in one system, with AI helping teams accelerate at every stage.
Personalize, translate, and structure every peice of content so your team never has to remake assets again, and can reuse them on any channel.
Transform every channel into an adaptive experience
Stop planning the path. Agents read intent, apply your guardrails, and respond to the journey your customer is actually on, based on what they actually need.
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Get started with Adaptive Web faster, so you can start creating real-time web experiences at scale.
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Create dynamic, individually tailored journey paths with goal-based triggers driven by real-time signals and AI-recommended next actions in Marketing Cloud Next.
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Make every message an experience with two-way replies, rich media, carousels, interactive buttons, and read receipts in Marketing Cloud Next.
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Broadcast timely alerts to millions of mobile users in Marketing Cloud Next.
Grow B2B pipeline across the entire buying group
Buying signals arrive across the full buying group, on no schedule and in no order. Bring them into one motion so marketing and sales work from the same context, and less gets lost between them.
GA October '26Prioritize your outreach based on the high-potential accounts and buying groups that the Account Discovery Agent finds for you in Marketing Cloud Next.
GA October '26Determine what the next best action is for each account with AI-powered recommendations in Salesforce Personalization.
GA November '26Plan, manage and activate events as part of you customer engagement lifecycle in Loyalty Management.
Take your marketing to any surface, on data you control
Extend your marketing work anywhere with your context, agents, and trusted data. Use headless and MCP capabilities to work anywhere.
GA October '26Now you and your agents can work with Marketing Cloud in plan language. With new MCP-powered architecture, any LLM can work on journeys, flows, messaging and more from any surface.
GA October '26Your data is now watched by agentic data governance. It monitors, flags and resolves data quality and compliance issues in Marketing Intelligence.
GA October '26When you set the goal, the Budget Optimization agent handles reallocating budget across channels for a time period to improve your campaign's outcomes in Marketing Intelligence.
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