{"id":266,"date":"2016-04-26T17:17:00","date_gmt":"2023-09-07T17:17:06","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=266"},"modified":"2023-09-26T18:37:08","modified_gmt":"2023-09-26T18:37:08","slug":"las-prioridades-y-tendencias-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/","title":{"rendered":"Las prioridades y tendencias del marketing digital"},"content":{"rendered":"\n<p>El informe <b>State of Marketing<\/b> (El estado del marketing), realizado por Salesforce Research, contiene una multitud de perspectivas interesantes sobre el <u><a href=\"https:\/\/www.salesforce.com\/mx\/products\/marketing-cloud\/overview\/\">marketing digital<\/a><\/u> a nivel mundial. El equipo de <u><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/research\/\" target=\"_blank\" rel=\"noopener\">Salesforce Research<\/a><\/u> <b>entrevist\u00f3 a unos 4,000 profesionales<\/b> y ejecutivos de marketing alrededor del mundo para conocer las fuerzas que est\u00e1n cambiando el contexto del marketing, con enfoque en los canales de movilidad, el marketing por correo electr\u00f3nico, los medios sociales y los medios digitales. El estudio tambi\u00e9n incluye un an\u00e1lisis sobre las pr\u00e1cticas adoptadas por los departamentos de marketing de alto desempe\u00f1o.<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Marketing Intelligence Report<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><span>Profundiza en todas las tendencias e ideas que dan forma al panorama del marketing digital<\/span><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/form\/marketing\/3rd-marketing-intelligence-report\/\">Descargar informe<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-five.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>Las \u00e1reas de marketing han incursionado en la <u><a href=\"https:\/\/www.youtube.com\/watch?v=6wyDRx-tZ2o&amp;t=2s\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Era del cliente<\/a><\/u>, donde los clientes cuentan con m\u00e1s informaci\u00f3n, opciones y poder que nunca. La experiencia del cliente, que es nada menos que la culminaci\u00f3n de todas las interacciones del cliente con su producto, ahora es <b>el factor m\u00e1s importante en las decisiones de compra<\/b>. De hecho, el estudio mostr\u00f3 que la satisfacci\u00f3n de los clientes es actualmente la m\u00e9trica de \u00e9xito principal para los profesionales del marketing.<\/p>\n\n\n\n<p>A continuaci\u00f3n se muestran los hallazgos m\u00e1s importantes del estudio. <a><\/a><a href=\"https:\/\/www.salesforce.com\/form\/conf\/2016-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=70130000000sUVv&amp;player=&amp;FormCampaignId=7010M000000u6Fb&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F2017-state-of-marketing\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Pulse aqu\u00ed<\/a> para consultar el informe completo de manera gratuita.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 65% de los profesionales del marketing de alto desempe\u00f1o adoptaron estrategias del <u><a href=\"https:\/\/www.salesforce.com\/mx\/products\/marketing-cloud\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">recorrido del cliente<\/a><\/u> y 88% consideran que <b>los recorridos son fundamentales para el \u00e9xito de su estrategia de marketing en general<\/b>.<\/li>\n\n\n\n<li>Casi dos tercios de los equipos de marketing de alto desempe\u00f1o (63%) est\u00e1n implementando <b>cambios digitales<\/b> en todo su departamento, en comparaci\u00f3n con el 8% de los equipos de bajo desempe\u00f1o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-el-roi-del-marketing-digital-esta-en-ascenso\"><b>El ROI del marketing digital est\u00e1 en ascenso<\/b><\/h2>\n\n\n\n<p>Los profesionales del marketing est\u00e1n percibiendo un aumento del retorno de la inversi\u00f3n en <u><a href=\"https:\/\/www.salesforce.com\/mx\/products\/marketing-cloud\/channels\/email-marketing-solutions\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">marketing por correo electr\u00f3nico,<\/a><\/u> <u><a href=\"https:\/\/www.salesforce.com\/mx\/products\/marketing-cloud\/channels\/mobile-marketing-software\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">dispositivos m\u00f3viles<\/a><\/u> y <u><a href=\"https:\/\/www.salesforce.com\/mx\/products\/marketing-cloud\/channels\/social-media-marketing\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">marketing social<\/a><\/u>.<\/p>\n\n\n\n<p>Entre los profesionales del marketing que utilizan el correo electr\u00f3nico como parte de su estrategia de marketing, el 80% coincide en que <b>el correo electr\u00f3nico es fundamental para su negocio<\/b>. Casi la mitad (49%) de estos afirman que el correo electr\u00f3nico est\u00e1 directamente relacionado con la principal fuente de ingresos de su negocio, lo que representa un incremento interanual de 140% respecto al informe del 2015. Entre los entrevistados, el 79% afirma que el correo electr\u00f3nico genera <b>ROI<\/b>, con un crecimiento interanual de 48%.<\/p>\n\n\n\n<p>Asimismo, el 75% de los profesionales del marketing que utilizan redes sociales como parte de su estrategia de marketing indican que las redes sociales generan ROI, con un crecimiento anual de 166%. De acuerdo con los equipos de marketing de alto desempe\u00f1o,<b> Facebook es el canal social m\u00e1s eficaz<\/b>, seguido por Twitter, Youtube, Google+ e Instagram.<\/p>\n\n\n\n<p>Lea los siguientes art\u00edculos sobre el tema para mantenerse al tanto de todas las tendencias en marketing:<\/p>\n\n\n\n<p>\u25cf <u><a href=\"https:\/\/www.salesforce.com\/mx\/blog\/2018\/7\/Machine-Learning-y-Deep-Learning-aprende-las-diferencias.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Aprendizaje autom\u00e1tico y aprendizaje profundo: conozca las diferencias<\/a><\/u><\/p>\n\n\n\n<p>\u25cf <u><a href=\"https:\/\/www.salesforce.com\/mx\/blog\/2018\/1\/Transformacion-digital-en-la-experiencia-del-cliente.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">La transformaci\u00f3n digital en la experiencia del cliente<\/a><\/u><\/p>\n\n\n\n<p>\u25cf <u><a href=\"https:\/\/www.salesforce.com\/mx\/blog\/2017\/4\/Cuatro-maneras-en-que-la-inteligencia-artificial-cambiara-practicamente-todo.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Cuatro maneras en que la inteligencia artificial cambiar\u00e1 pr\u00e1cticamente todo<\/a><\/u><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/mx\/es\/authors\/\"><\/span><\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfC\u00f3mo extraer valor de los datos First-Party?<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/form\/marketing\/extracting-value-from-first-party-data\/\">Descargar e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consulte de primera mano el estudio anual de Salesforce sobre las prioridades y tendencias en marketing, el cual contiene amplias perspectivas sobre el tema.<\/p>\n","protected":false},"author":1,"featured_media":268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[5,94],"sf_content_type":[],"blog":[388,346],"coauthors":[4],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-digital-marketing","blog-digital-marketing","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Las prioridades y tendencias del marketing digital | Salesforce<\/title>\n<meta name=\"description\" content=\"Consulte de primera mano el estudio anual de Salesforce sobre las prioridades y tendencias en marketing, el cual contiene amplias perspectivas sobre el tema.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las prioridades y tendencias del marketing digital | Salesforce\" \/>\n<meta property=\"og:description\" content=\"Consulte de primera mano el estudio anual de Salesforce sobre las prioridades y tendencias en marketing, el cual contiene amplias perspectivas sobre el tema.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T17:17:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T18:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"430\" \/>\n\t<meta property=\"og:image:height\" content=\"230\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce LATAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"digital-delivery-operations7076\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce LATAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/person\/image\/db53ece7ac036aafdb1246e656d3421d\"}],\"headline\":\"Las prioridades y tendencias del marketing digital\",\"datePublished\":\"2023-09-07T17:17:06+00:00\",\"dateModified\":\"2023-09-26T18:37:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/\"},\"wordCount\":494,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/\",\"url\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/\",\"name\":\"Las prioridades y tendencias del marketing digital | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg\",\"datePublished\":\"2023-09-07T17:17:06+00:00\",\"dateModified\":\"2023-09-26T18:37:08+00:00\",\"description\":\"Consulte de primera mano el estudio anual de Salesforce sobre las prioridades y tendencias en marketing, el cual contiene amplias perspectivas sobre el tema.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg\",\"width\":430,\"height\":230,\"caption\":\"Las prioridades y tendencias del marketing digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/mx\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las prioridades y tendencias del marketing digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/mx\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Noticias, consejos e ideas del l\u00edder global en la nube\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#organization\"},\"alternateName\":\"Salesforce LATAM Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/mx\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/mx\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/person\/image\/db53ece7ac036aafdb1246e656d3421d\",\"name\":\"Salesforce LATAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/person\/image\/6743583b146bf9f6d57d73590f53bef2\",\"url\":\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/salesforce-icon.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/salesforce-icon.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce LATAM\"},\"description\":\"Somos una plataforma de gesti\u00f3n de relaciones con clientes (CRM) basada en la nube, que ayuda a las empresas a administrar sus operaciones de ventas, marketing, atenci\u00f3n al cliente y otras operaciones comerciales en un solo lugar.\",\"url\":\"https:\/\/www.salesforce.com\/mx\/blog\/author\/mexico\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Las prioridades y tendencias del marketing digital | Salesforce","description":"Consulte de primera mano el estudio anual de Salesforce sobre las prioridades y tendencias en marketing, el cual contiene amplias perspectivas sobre el tema.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/","og_locale":"es_MX","og_type":"article","og_title":"Las prioridades y tendencias del marketing digital | Salesforce","og_description":"Consulte de primera mano el estudio anual de Salesforce sobre las prioridades y tendencias en marketing, el cual contiene amplias perspectivas sobre el tema.","og_url":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/","og_site_name":"Salesforce","article_published_time":"2023-09-07T17:17:06+00:00","article_modified_time":"2023-09-26T18:37:08+00:00","og_image":[{"width":430,"height":230,"url":"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg","type":"image\/jpeg"}],"author":"Salesforce LATAM","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"digital-delivery-operations7076","Tiempo de lectura":"3 minutos","Written by":"Salesforce LATAM"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/person\/image\/db53ece7ac036aafdb1246e656d3421d"}],"headline":"Las prioridades y tendencias del marketing digital","datePublished":"2023-09-07T17:17:06+00:00","dateModified":"2023-09-26T18:37:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/"},"wordCount":494,"commentCount":0,"publisher":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/","url":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/","name":"Las prioridades y tendencias del marketing digital | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg","datePublished":"2023-09-07T17:17:06+00:00","dateModified":"2023-09-26T18:37:08+00:00","description":"Consulte de primera mano el estudio anual de Salesforce sobre las prioridades y tendencias en marketing, el cual contiene amplias perspectivas sobre el tema.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#primaryimage","url":"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg","contentUrl":"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg","width":430,"height":230,"caption":"Las prioridades y tendencias del marketing digital"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/mx\/blog\/las-prioridades-y-tendencias-del-marketing-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/mx\/blog\/"},{"@type":"ListItem","position":2,"name":"Las prioridades y tendencias del marketing digital"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/mx\/blog\/#website","url":"https:\/\/www.salesforce.com\/mx\/blog\/","name":"Salesforce","description":"Noticias, consejos e ideas del l\u00edder global en la nube","publisher":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/#organization"},"alternateName":"Salesforce LATAM Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/mx\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/mx\/blog\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/mx\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/person\/image\/db53ece7ac036aafdb1246e656d3421d","name":"Salesforce LATAM","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/person\/image\/6743583b146bf9f6d57d73590f53bef2","url":"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/salesforce-icon.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/salesforce-icon.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce LATAM"},"description":"Somos una plataforma de gesti\u00f3n de relaciones con clientes (CRM) basada en la nube, que ayuda a las empresas a administrar sus operaciones de ventas, marketing, atenci\u00f3n al cliente y otras operaciones comerciales en un solo lugar.","url":"https:\/\/www.salesforce.com\/mx\/blog\/author\/mexico\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/09\/MARKETING.jpg","distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/mx\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"predecessor-version":[{"id":2364,"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions\/2364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/sf_topic?post=266"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/sf_content_type?post=266"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/blog?post=266"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/mx\/blog\/wp-json\/wp\/v2\/coauthors?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}