{"id":2886,"date":"2023-08-09T19:11:00","date_gmt":"2023-08-09T19:11:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2886"},"modified":"2024-10-22T19:42:08","modified_gmt":"2024-10-22T19:42:08","slug":"sales-service-gpt","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/mx\/blog\/sales-service-gpt\/","title":{"rendered":"Salesforce ha anunciado Sales GPT, Service GPT y Einstein GPT Trust Layer"},"content":{"rendered":"\n<p>Salesforce, el l\u00edder mundial en CRM, ha anunciado la disponibilidad general de Service GPT, Sales GPT y Einstein GPT Trust Layer, que ayudan a las organizaciones a&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/29\/sales-service-gpt-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">impulsar la productividad y personalizar las interacciones<\/a>&nbsp;con los clientes con IA generativa dise\u00f1ada para los est\u00e1ndares de seguridad empresarial.<\/p>\n\n\n\n<p>Los usuarios pueden aprovechar Service GPT para autogenerar respuestas personalizadas y resumir autom\u00e1ticamente las interacciones con los clientes para futuras consultas, mientras que los usuarios de Sales GPT se benefician de correos electr\u00f3nicos personalizados generados por IA y basados en datos contextuales de los clientes almacenados en Salesforce. Einstein GPT Trust Layer, la capa de confianza de Einstein GPT, evita que los datos de los clientes se almacenen fuera de Salesforce, lo que significa que los proveedores de&nbsp; modelos de lenguaje extenso (LLM) de terceros no almacenan las solicitudes ni las respuestas, ni las utilizan para entrenar sus modelos.<\/p>\n\n\n\n<div class=\"layout-astro-2 wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro-2.png\" alt=\"\">\n\n\t\t\t<div class=\"related-trail__illustration related-trail__contour\">\n\t\t\t\t\t<\/div>\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro-2.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Service GPT<\/h2>\n\t\t\t<p>Descubre c\u00f3mo la IA generativa y el GPT est\u00e1n transformando el futuro de la atenci\u00f3n.&lt;br&gt;<\/p>\n\t\t\t\r\n\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/es-MX\/content\/learn\/modules\/service-gpt-quick-look\" target=\"_blank\" rel=\"noreferrer noopener\">Ve la ruta<\/a><\/div>\r\n\r\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+100 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">M\u00f3dulo<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Service GPT: Inicio R\u00e1pido<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro-2.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro-2.png\" alt=\"\">\n\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Por qu\u00e9 es relevante:<\/strong> La&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">IA generativa<\/a>&nbsp;ayuda a las organizaciones a adaptar las interacciones con los clientes de forma m\u00e1s r\u00e1pida y a escala, y los trabajadores se est\u00e1n dando cuenta r\u00e1pidamente de sus ventajas. De hecho, el&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-ethics-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">68% de los trabajadores<\/a>&nbsp;afirma que la IA generativa les ayudar\u00e1 a atender mejor a los clientes, y los empleados estiman que les ahorrar\u00e1 una media de cinco horas a la semana. Dicho esto, el 73% de los empleados cree que la IA generativa introduce nuevos riesgos de seguridad, lo que subraya la necesidad de que las organizaciones aprovechen las tecnolog\u00edas de IA generativa construidas con la confianza como base.<\/li>\n\n\n\n<li><strong>Soluci\u00f3n de IA de Salesforce:<\/strong> Salesforce est\u00e1 integrando las capacidades de IA generativa de&nbsp;<a href=\"https:\/\/www.salesforce.com\/products\/artificial-intelligence\/?d=7010M000001yE38&amp;internal=true\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein GPT<\/a>&nbsp;en todos los productos de Salesforce. Y a trav\u00e9s de Einstein GPT Trust Layer -la&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/12\/ai-cloud-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">capa de confianza de Einstein GPT<\/a>-, que proporciona seguridad de datos y salvaguardas de conformidad preparadas para la empresa, las organizaciones pueden aumentar la productividad y relacionarse con los clientes de forma personalizada sin sacrificar la confianza.<\/li>\n<\/ul>\n\n\n\n<p>Entre las funciones de Service GPT disponibles de forma general se incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Respuestas de atenci\u00f3n a los clientes:<\/strong>&nbsp;los usuarios de Service GPT pueden autogenerar respuestas personalizadas basadas en fuentes de datos relevantes y en tiempo real, lo que ayuda a los agentes de servicio a resolver los problemas de los clientes con mayor rapidez.<\/li>\n\n\n\n<li><strong>Res\u00famenes de trabajo:<\/strong>&nbsp;los usuarios pueden crear res\u00famenes de casos de atenci\u00f3n y compromisos con clientes basados en datos de casos e historial de clientes.<\/li>\n<\/ul>\n\n\n\n<p>Las funciones de Sales GPT disponibles de forma general incluyen:&nbsp;<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Sales GPT<\/h2>\n\t\t\t<p>Descubre c\u00f3mo la inteligencia artificial generativa y el GPT est\u00e1n transformando el futuro de las ventas.<\/p>\n\t\t\t\r\n\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/es-MX\/content\/learn\/modules\/sales-gpt-quick-look\" target=\"_blank\" rel=\"noreferrer noopener\">Ve la ruta<\/a><\/div>\r\n\r\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+100 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">M\u00f3dulo<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Sales GPT: inicio r\u00e1pido<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\r\n\r\n\r\n\r\n\r\n\n\n\n<p><strong>Correos electr\u00f3nicos de ventas:<\/strong>&nbsp;Los representantes pueden autogenerar correos electr\u00f3nicos personalizados con contexto CRM, ya sea desde dentro de Sales Cloud o a trav\u00e9s de Gmail y Outlook, con un solo clic. De este modo, se reduce un paso fundamental del proceso de ventas que requiere mucho tiempo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ef85717486f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ef85717486f\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/content\/dam\/web\/es_mx\/blog\/einstein-gpt-trust-layer-mx.jpg\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Los correos electr\u00f3nicos de ventas generar\u00e1n autom\u00e1ticamente correos electr\u00f3nicos personalizados e informados por datos para cada interacci\u00f3n con el cliente, agilizando la prospecci\u00f3n de ventas y ahorrando un tiempo valioso a los representantes de ventas.<\/figcaption><\/figure>\n\n\n\n<p>Entre las funciones disponibles de forma general en Einstein GPT Trust Layer se incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cero retenci\u00f3n de datos:<\/strong>&nbsp;las empresas a veces dudan en explorar la IA generativa debido a la falta de control sobre d\u00f3nde se retienen los datos cuando se env\u00edan a un a un modelo de lenguaje extenso (LLM). La capa de confianza de Einstein GPT evita que los datos de los clientes se almacenen fuera de Salesforce, lo que significa que las preguntas y respuestas no son almacenadas por proveedores de LLM de terceros ni se utilizan para entrenar su modelo.<\/li>\n\n\n\n<li><strong>Comunicaciones encriptadas:<\/strong>&nbsp;el encriptado de las comunicaciones a trav\u00e9s de Transport Layer Security (TLS) protege las solicitudes enviadas a un LLM, junto con las respuestas enviadas de vuelta a Salesforce.<\/li>\n\n\n\n<li><strong>Comprobaciones de acceso a datos:&nbsp;<\/strong>cuando una solicitud utiliza datos del cliente para generar una respuesta m\u00e1s personalizada, las empresas necesitan asegurarse de que los \u00fanicos datos a\u00f1adidos a la solicitud son aquellos a los que el usuario final tiene permiso para acceder. Las comprobaciones de acceso a datos controlan los avisos restringiendo la base de datos s\u00f3lo a los datos permitidos por los permisos del usuario.<\/li>\n\n\n\n<li><strong>Almac\u00e9n de informaci\u00f3n:<\/strong>&nbsp;para una adopci\u00f3n exitosa, los clientes necesitan bucles de retroalimentaci\u00f3n que permitan que el \u00e9xito pasado gu\u00ede los resultados futuros. La capa de confianza de Einstein GPT recopila datos de retroalimentaci\u00f3n -incluyendo si las respuestas generadas fueron \u00fatiles o no, y si, por ejemplo, un agente de servicio finalmente acept\u00f3, rechaz\u00f3 o modific\u00f3 esa respuesta- para mejorar la calidad de los avisos a lo largo del tiempo.<\/li>\n\n\n\n<li><strong>Registro de auditor\u00eda:<\/strong>&nbsp;cumplir la normativa mientras se utiliza la IA es un requisito clave para muchas empresas. El registro de auditor\u00eda de la capa de confianza de Einstein GPT simplifica esta tarea al registrar de forma segura todas las indicaciones, salidas, interacciones y datos de respuesta, de modo que los equipos puedan beneficiarse de la IA generativa y, al mismo tiempo, satisfacer sus necesidades de cumplimiento.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"perspectiva-de-salesforce\">Perspectiva de Salesforce:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Las funciones de IA generativa de Salesforce, que adoptan un enfoque de ecosistema abierto y est\u00e1n impulsadas por datos propios en tiempo real, est\u00e1n capacitando a todas las organizaciones para aprovechar los beneficios de productividad y eficiencia de la IA, al tiempo que garantizan que la confianza y la seguridad de los datos de nivel empresarial permanezcan en el centro.&#8221; &#8211;&nbsp;<em>Clara Shih, CEO de Salesforce AI<\/em><\/li>\n\n\n\n<li>&#8220;Las expectativas de los clientes siguen aumentando, y las organizaciones de servicios est\u00e1n sintiendo el calor. Las capacidades de Service GPT est\u00e1n ayudando a los equipos de servicio tradicionales y de campo a aprovechar la IA para trabajar de manera m\u00e1s eficiente, dando a los profesionales de servicio m\u00e1s tiempo para centrarse en tareas de orden superior y establecer relaciones s\u00f3lidas con los clientes a trav\u00e9s de interacciones personalizadas.&#8221; &#8211;&nbsp;<em>Bill Patterson, vicepresidente ejecutivo y director general de aplicaciones C360, Salesforce.<\/em><\/li>\n\n\n\n<li>&#8220;Cuando se trata de ventas, la IA es la nueva Interfaz de Usuario. Por eso son tan importantes la IA fiable, los datos en tiempo real y las funciones de automatizaci\u00f3n de Sales GPT. Con Sales GPT, los representantes pueden autogenerar correos electr\u00f3nicos personalizados con un solo clic dentro del flujo de su trabajo normal, lo que ayuda a ahorrar tiempo y cerrar acuerdos m\u00e1s r\u00e1pido.&#8221; &#8211;&nbsp;<em>Ketan Karkhanis, vicepresidente ejecutivo y director general de Sales Cloud, Salesforce<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reaccion-a-la-noticia\">Reacci\u00f3n a la noticia:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Sales GPT es una herramienta de IA generativa segura y precisa. Hemos sido capaces de utilizar las indicaciones de correo electr\u00f3nico para volver a comprometer a nuestros clientes de forma r\u00e1pida y sencilla, lo que permite a nuestros representantes de ventas centrarse m\u00e1s en las interacciones con los casos y menos en la formulaci\u00f3n de correos electr\u00f3nicos.&#8221; &#8211;&nbsp;<em>James Fee, Director de Tecnolog\u00eda, CRS Temporary Housing<\/em><\/li>\n\n\n\n<li>&#8220;SumUp est\u00e1 utilizando Service GPT para capacitar a nuestros agentes en 35 pa\u00edses diferentes para aumentar la eficiencia y reducir los costos operativos. S\u00f3lo con el uso de Interaction Summarization, nuestros equipos han reducido su trabajo posterior a la llamada en un 50%, lo que se traduce en una mejor atenci\u00f3n al cliente en general y tiempos de espera m\u00e1s cortos.&#8221; &#8211;&nbsp;<em>Bruno Fransoni, Responsable de CRM y Canales de Soporte de SumUp<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mas-informacion\">M\u00e1s informaci\u00f3n<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1s informaci\u00f3n sobre la disponibilidad general de Service GPT y Sales GPT en este&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=TTFWvDWJSGM\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00eddeo<\/a><\/li>\n\n\n\n<li>M\u00e1s informaci\u00f3n sobre las nuevas<a href=\"https:\/\/www.salesforce.com\/products\/sales\/?d=cta-body-promo-8\">&nbsp;funciones de IA<\/a>&nbsp;de Sales GPT<\/li>\n\n\n\n<li>M\u00e1s informaci\u00f3n sobre las nuevas<a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/overview\/?d=cta-body-promo-8\">&nbsp;funciones de IA y datos<\/a>&nbsp;de Service GPT<\/li>\n\n\n\n<li>Explora la&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/stories\/sales-service-research-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">investigaci\u00f3n<\/a>&nbsp;sobre las percepciones de IA generativa de los profesionales de ventas y servicios<\/li>\n\n\n\n<li>Descubre c\u00f3mo AI Cloud aporta IA generativa de confianza a<a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-gpt-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;todos los productos<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"acerca-de-salesforce\">Acerca de Salesforce<\/h2>\n\n\n\n<p>Salesforce permite a empresas de todos los tama\u00f1os y sectores conectar con sus clientes de una forma totalmente nueva gracias al poder de la IA + datos + CRM. Para obtener m\u00e1s informaci\u00f3n sobre Salesforce, visita:<a href=\"https:\/\/www.salesforce.com\/mx\/\">&nbsp;https:\/\/www.salesforce.com\/mx\/<\/a><\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Einstein Copilot<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Conoce Einstein Copilot, la revoluci\u00f3n en IA para CRM. Experiencias personalizadas, productividad elevada e innovaci\u00f3n sin complicaciones.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/products\/einstein\/overview\/\">Ver demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce presenta Sales GPT y y Service GPT, aseguradas a trav\u00e9s de Einstein GPT Trust 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