{"id":298,"date":"2019-01-08T17:17:00","date_gmt":"2023-09-07T17:17:28","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=298"},"modified":"2023-09-26T19:07:49","modified_gmt":"2023-09-26T19:07:49","slug":"por-que-optimizar-sus-habilidades-de-salesforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/mx\/blog\/por-que-optimizar-sus-habilidades-de-salesforce\/","title":{"rendered":"\u00bfPor qu\u00e9 mejorar sus habilidades de Salesforce?"},"content":{"rendered":"\n<p>El mercado de TI es uno de los de mayor crecimiento en Latinoam\u00e9rica, debido principalmente a que las empresas buscan innovaci\u00f3n. De acuerdo con el estudio EMIS Insights, <u><a href=\"https:\/\/computerworld.com.br\/2018\/04\/23\/mercado-de-software-e-servicos-de-ti-deve-manter-crescimento-ate-2021-preve-estudo\/\" rel=\"nofollow noopener\" target=\"_blank\" adhocenable=\"false\">el sector debe mantener su crecimiento hasta el 2021<\/a><\/u> en toda Latinoam\u00e9rica. La <u><a href=\"https:\/\/www.salesforce.com\/mx\/products\/einstein\/ai-deep-dive\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">inteligencia artificial<\/a><\/u>, el <u><a href=\"https:\/\/www.salesforce.com\/mx\/cloud-computing\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">c\u00f3mputo en la nube<\/a><\/u>, el <u><a href=\"https:\/\/www.salesforce.com\/mx\/products\/salesforce-iot\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">IoT<\/a><\/u>, los <i>chatbots<\/i> y otras tecnolog\u00edas disruptivas llevaron a las empresas de distintas industrias a iniciar un proceso de digitalizaci\u00f3n.<\/p>\n\n\n\n<p>La esencia de Salesforce est\u00e1 conectada con esa <u><a href=\"https:\/\/www.salesforce.com\/mx\/blog\/2017\/12\/Que-es-la-transformacion-digital\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">transformaci\u00f3n digital<\/a><\/u>. Se prev\u00e9 que entre el 2016 y el 2022 <b>Salesforce y su ecosistema de clientes y socios estimulen la creaci\u00f3n de 3.3 millones de empleos<\/b> <b>nuevos<\/b> (<a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/white-papers\/idc-study-salesforce-economy.pdf\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Salesforce Economy<\/a>) en el mundo.<\/p>\n\n\n\n<p>Si usted es un profesional de TI y a\u00fan no ha desarrollado habilidades de Salesforce, contin\u00fae leyendo y conozca <b>c\u00f3mo esos conocimientos pueden ayudarle a elevar su relevancia y aprovechar m\u00e1s oportunidades<\/b>, principalmente las generadas por la Era del Cliente y los avances en la transformaci\u00f3n digital.<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Inteligencia artificial para negocios<\/h2>\n\t\t\t<p>Aprende c\u00f3mo utilizar la inteligencia artificial para satisfacer tus necesidades comerciales.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/es-MX\/content\/learn\/modules\/artificial-intelligence-for-business\">Iniciar sendero<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+300 puntos<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Inteligencia artificial para negocios<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-los-profesionales-de-ti-necesitan-estar-preparados-para-la-era-del-cliente\"><b>\u00bfPor qu\u00e9 los profesionales de TI necesitan estar preparados para la Era del Cliente?<\/b><\/h2>\n\n\n\n<p>La digitalizaci\u00f3n exige profesionales de TI calificados, lo que representa una gran <b>oportunidad para que los desarrolladores perfeccionen sus conocimientos y crezcan en su carrera<\/b>. Hoy, las demandas requieren habilidades especiales que puedan satisfacer la necesidad de las empresas de innovar en los servicios que son posibles gracias al <b>c\u00f3mputo en la nube<\/b>, ya que la nube permite <b>implementar estrategias de manera acelerada a un menor costo<\/b>. Asimismo, es la tecnolog\u00eda que funge como la base de todos los servicios de Salesforce.<\/p>\n\n\n\n<p>Estas tecnolog\u00edas son las <b>demandas de lo que llamamos la Era del Cliente<\/b>. Es el momento que estamos viviendo, donde las empresas necesitan ofrecer no s\u00f3lo un producto, sino una experiencia integral para los <b>clientes cada vez m\u00e1s exigentes y conectados<\/b>. Esto es lo que distingue a las empresas con equipos de TI enfocados en el cliente: saber c\u00f3mo utilizar la tecnolog\u00eda para responder ante las demandas de la Era del Cliente, a fin de mejorar la oportunidad de los profesionales de actuar como agentes del cambio y aprovechar las nuevas oportunidades y proyectos de <u><a href=\"https:\/\/www.salesforce.com\/mx\/cuarta-revolucion-industrial\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">transformaci\u00f3n digital en la Cuarta Revoluci\u00f3n Industrial<\/a><\/u>.<\/p>\n\n\n\n<p>Gartner afirma que todas las empresas requerir\u00e1n una estrategia soportada por plataformas digitales para mantenerse competitivas. De esta forma, los equipos de TI ser\u00e1n una parte esencial de cualquier negocio para brindar una visi\u00f3n colectiva de lo que se puede hacer y de lo que puede aportar la tecnolog\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-y-como-desarrollar-habilidades-de-salesforce\"><b>\u00bfPor qu\u00e9 y c\u00f3mo desarrollar habilidades de Salesforce?<\/b><\/h2>\n\n\n\n<p>La plataforma de Salesforce ofrece una arquitectura integrada que permite a los <b>desarrolladores mantenerse enfocados en la creaci\u00f3n de soluciones<\/b>, a diferencia de una infraestructura. Al profundizar sus habilidades de Salesforce, ser\u00e1 posible desarrollar aplicaciones con clics o c\u00f3digos y ejecutarlas inmediatamente en cualquier dispositivo para conectarse con los clientes, los empleados y los socios.<\/p>\n\n\n\n<p>Como ya vimos, el ecosistema de clientes, proveedores, socios y desarrolladores de Salesforce genera muchas oportunidades y ofrece diversas maneras de iniciar una carrera en esta \u00e1rea. Una de ellas es aprendiendo y estudiando nuestra plataforma.<\/p>\n\n\n\n<p><b>En Trailhead, usted obtiene acceso gratuito a rutas de aprendizaje guiadas<\/b> que trazan su camino a trav\u00e9s de las habilidades de Salesforce. Para quien desea comenzar, una de las rutas es la de <u><a adhocenable=\"false\" href=\"https:\/\/trailhead.salesforce.com\/es-MX\/content\/learn\/trails\/force_com_dev_beginner\" target=\"_blank\" rel=\"noopener\">Desarrollador Principiante<\/a><\/u>, donde usted aprovecha sus actuales conocimientos de desarrollo para crear aplicaciones r\u00e1pidas en <u><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/mx\/products\/platform\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce Platform<\/a><\/u>. Conforme avanza por los m\u00f3dulos, puede aprender m\u00e1s sobre la integraci\u00f3n en otras soluciones, digitalizar y automatizar los procesos, perfeccionar la experiencia del usuario e incluso <u><a adhocenable=\"false\" href=\"https:\/\/trailhead.salesforce.com\/es-MX\/content\/learn\/trails\/build-your-career-with-salesforce-skills\" target=\"_blank\" rel=\"noopener\">crear un plan de carrera<\/a><\/u> en el ecosistema Salesforce.<\/p>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Prep\u00e1rate para el futuro<\/h2>\n\t\t\t<p>Aprende nuevas habilidades en cualquier lugar<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/es-MX\/today\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciar sendero<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+100 puntos<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Prep\u00e1rate para el futuro<\/p>\n\t\t\t<p class=\"related-trail__trail-description\">Aprende nuevas habilidades en cualquier lugar<\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration 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