{"id":4059,"date":"2023-12-13T13:08:23","date_gmt":"2023-12-13T13:08:23","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4059"},"modified":"2023-12-13T13:19:32","modified_gmt":"2023-12-13T13:19:32","slug":"transicion-energetica","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/","title":{"rendered":"Transici\u00f3n energ\u00e9tica: \u00bfc\u00f3mo adaptarse?"},"content":{"rendered":"\n

Las claves para la transformaci\u00f3n en el sector de energ\u00eda son la rapidez, la flexibilidad y la eficiencia.<\/strong> Para realizar ese cambio y dar el paso decisivo hacia la transformaci\u00f3n<\/a>, es necesario utilizar diferentes plataformas que impulsen ese proceso.<\/p>\n\n\n\n

Ya podemos ver claramente un escenario futuro en el cual la personalizaci\u00f3n ser\u00e1 individual y \u00fanica para millones de personas, diversos productos y servicios y varias empresas diferentes.<\/strong> <\/p>\n\n\n\n

En ese contexto, la colaboraci\u00f3n es fundamental. Es un juego en el que un ecosistema de aliados, empresas, individuos y productos trabajan juntos para alcanzar ese objetivo.<\/p>\n\n\n\n

De esa forma, en ese proceso, la combinaci\u00f3n de datos, inteligencia artificial (IA)<\/a> y gesti\u00f3n de la relaci\u00f3n con los clientes por medio de una plataforma de CRM<\/a> cumple un papel crucial. <\/p>\n\n\n\n

Y es as\u00ed porque esas herramientas permiten la personalizaci\u00f3n a escala y la creaci\u00f3n de experiencias \u00fanicas para cada consumidor,<\/strong> atendiendo a las necesidades individuales en un ambiente altamente diversificado.<\/p>\n\n\n\n

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Digitaliza tu servicio al cliente<\/h2>\n\t\t\t\t\t\t\t

Te mostramos c\u00f3mo gestionar un nuevo mundo de canales de atenci\u00f3n al cliente, c\u00f3mo definir una estructura de los canales de atenci\u00f3n y c\u00f3mo entrenar a tu equipo.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tDescargar e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

Datos + IA + CRM<\/h2>\n\n\n\n

La Plataforma Digital de Energ\u00eda de <\/strong>Salesforce<\/strong><\/a> ayuda <\/strong>a fortalecer las relaciones entre empresas y consumidores. <\/p>\n\n\n\n

Permite que los clientes activos, colaboradores y aliados se comuniquen y contribuyan efectivamente, impulsados por el poder de los datos y de la inteligencia artificial.<\/strong> <\/p>\n\n\n\n

Esto se da a una escala que es fundamental para alcanzar la transformaci\u00f3n necesaria en el sector de energ\u00eda.

LEE M\u00c1S: <\/strong>Inteligencia Artificial: \u00bfQu\u00e9 es?<\/strong><\/a><\/p>\n\n\n\n

Salesforce tiene clientes pioneros en el mundo de la energ\u00eda sostenible <\/h2>\n\n\n\n

La empresa NextEra Energy<\/strong> se concentra en la generaci\u00f3n de energ\u00eda a partir de fuentes verdes<\/strong>, como energ\u00eda solar y e\u00f3lica. <\/p>\n\n\n\n

Sus servicios atienden a 49 estados de Estados Unidos, adem\u00e1s de a provincias canadienses y a m\u00e1s de 43 pa\u00edses, lo que hace de ella una de las mayores empresas de servicios p\u00fablicos del mundo.<\/strong> <\/p>\n\n\n\n

La empresa aspira a alcanzar el \u00edndice cero de emisiones de carbono.

Formando parte del grupo NextEra Energy, Florida Power & Light (FPL)<\/strong> atiende a seis millones de clientes. Buscando siempre perfeccionar sus servicios y procesos, FPL opt\u00f3 por invertir en plataformas empresariales espec\u00edficas. <\/p>\n\n\n\n

Salesforce cumple un papel esencial en esa jornada al aportar una visi\u00f3n abarcadora del cliente por medio del Customer 360.<\/a><\/p>\n\n\n\n

El Customer 360 es una herramienta que integra la experiencia del cliente<\/a> que posibilit\u00f3 a FPL mejorar su interacci\u00f3n con los consumidores y la eficiencia operativa.<\/strong> <\/p>\n\n\n\n

Esa integraci\u00f3n y uso del CRM de Salesforce son una parte fundamental de la estrategia de FPL para perfeccionar sus servicios y mantener al cliente siempre en el centro de su estrategia.<\/strong><\/p>\n\n\n\n

LEE M\u00c1S:<\/strong> Cliente satisfecho: \u00bfc\u00f3mo conseguirlo?<\/strong><\/a><\/p>\n\n\n\n

A continuaci\u00f3n: Cambios clim\u00e1ticos y el mercado de energ\u00eda<\/h2>\n\n\n\n

Este contenido es parte de una serie de 4 art\u00edculos<\/strong> que debaten acerca de la situaci\u00f3n actual en el mercado de energ\u00eda<\/strong> y las principales tendencias para el futuro. <\/p>\n\n\n\n

Mira el pr\u00f3ximo contenido de la serie, as\u00ed como todos los dem\u00e1s.<\/p>\n\n\n\n

    \n
  1. Transici\u00f3n energ\u00e9tica: \u00bfc\u00f3mo adaptarse?<\/a><\/li>\n\n\n\n
  2. Cambios clim\u00e1ticos y mercado de energ\u00eda: c\u00f3mo prepararse?<\/a><\/li>\n\n\n\n
  3. Salesforce para la gesti\u00f3n de energ\u00eda: \u00bfc\u00f3mo podemos ayudar?<\/a><\/li>\n\n\n\n
  4. Energy & Utilities Cloud: tendencias para el futuro<\/a><\/li>\n<\/ol>\n\n\n\n

    Aprovecha para revisar todas las funcionalidades de Energy and Utilities Cloud<\/a> y comprender c\u00f3mo nuestro CRM transforma el futuro de la energ\u00eda.<\/strong> \u00a1Buen trabajo y hasta la pr\u00f3xima!<\/p>\n\n\n\n

    \n\t
    \n\n\t\t
    \n\t\t\t

    Energy & Utilities Cloud<\/h2>\n\t\t\t\t\t\t\t

    Obt\u00e9n m\u00e1s visibilidad en la era digital y ofrece a los clientes residenciales y comerciales un servicio de calidad en cualquier lugar.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

    \n\t\t\t\t\tConocer la soluci\u00f3n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
    \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
    <\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u00bfC\u00f3mo hacer que tu empresa se adapte a la transici\u00f3n energ\u00e9tica? Aqu\u00ed encontrar\u00e1s la respuesta. \u00a1No dejes de leer este contenido! <\/p>\n","protected":false},"author":20,"featured_media":4060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"3cc0316b4ff741aa95e1a7c6f45e0174","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[166,178,198],"sf_content_type":[],"blog":[306,294],"coauthors":[4],"class_list":["post-4059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-energy-and-utilities","sf_topic-industry","sf_topic-public-sector","blog-public-sector","blog-energy-and-utilities"],"yoast_head":"\nTransici\u00f3n energ\u00e9tica: \u00bfc\u00f3mo adaptarse? | Salesforce<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo hacer que tu empresa se adapte a la transici\u00f3n energ\u00e9tica? Aqu\u00ed encontrar\u00e1s la respuesta. \u00a1No dejes de leer este contenido!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transici\u00f3n energ\u00e9tica: \u00bfc\u00f3mo adaptarse? | Salesforce\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo hacer que tu empresa se adapte a la transici\u00f3n energ\u00e9tica? Aqu\u00ed encontrar\u00e1s la respuesta. \u00a1No dejes de leer este contenido!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-13T13:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T13:19:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/12\/transicao-energetica.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Salesforce LATAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henrique S\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce LATAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#\/schema\/person\/image\/db53ece7ac036aafdb1246e656d3421d\"}],\"headline\":\"Transici\u00f3n energ\u00e9tica: \u00bfc\u00f3mo adaptarse?\",\"datePublished\":\"2023-12-13T13:08:23+00:00\",\"dateModified\":\"2023-12-13T13:19:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/\"},\"wordCount\":580,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/12\/transicao-energetica.webp\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/\",\"url\":\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/\",\"name\":\"Transici\u00f3n energ\u00e9tica: \u00bfc\u00f3mo adaptarse? | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2023\/12\/transicao-energetica.webp\",\"datePublished\":\"2023-12-13T13:08:23+00:00\",\"dateModified\":\"2023-12-13T13:19:32+00:00\",\"description\":\"\u00bfC\u00f3mo hacer que tu empresa se adapte a la transici\u00f3n energ\u00e9tica? 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