{"id":4066,"date":"2023-12-13T13:20:37","date_gmt":"2023-12-13T13:20:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4066"},"modified":"2023-12-13T13:20:38","modified_gmt":"2023-12-13T13:20:38","slug":"mercado-de-energia","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/mx\/blog\/mercado-de-energia\/","title":{"rendered":"Cambio clim\u00e1tico y mercado de energ\u00eda: \u00bfc\u00f3mo prepararse?"},"content":{"rendered":"\n<p>Una cosa es segura: la <strong>industria tradicional de energ\u00eda est\u00e1 experimentando una transformaci\u00f3n significativa,<\/strong> pues algunas empresas de petr\u00f3leo y gas est\u00e1n adhiriendo a la tendencia de la <strong>energ\u00eda limpia.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Para tener una idea, las proyecciones de esas empresas muestran que, desde 2019, <strong>la inversi\u00f3n en energ\u00eda verde se ha multiplicado por cinco.<\/strong>&nbsp; Adem\u00e1s, se estima que, en 2023, se invertir\u00e1 un total de <strong>1.700 billones de d\u00f3lares en la transici\u00f3n energ\u00e9tica<\/strong>.<\/p>\n\n\n\n<p>Si revisamos el a\u00f1o de 2022, podremos verificar que el <strong>30% de la generaci\u00f3n de energ\u00eda provino de fuentes renovables<\/strong> y que las <strong>energ\u00edas e\u00f3lica y solar<\/strong> lideraron ese frente.&nbsp;<\/p>\n\n\n\n<p>En ese sentido, las empresas de petr\u00f3leo y gas est\u00e1n reevaluando sus estrategias e invirtiendo en energ\u00edas renovables, demostrando un compromiso creciente con la transici\u00f3n energ\u00e9tica hacia <strong>recursos m\u00e1s limpios y sostenibles.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Este movimiento deja en evidencia el <strong>deseo de diversificar y abrazar la diversidad en el sector de energ\u00eda.<\/strong><\/p>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">\u00bfC\u00f3mo extraer valor de los datos First-Party?<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/form\/marketing\/extracting-value-from-first-party-data\/\">Descargar e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><strong>LEE M\u00c1S: <\/strong><a href=\"https:\/\/www.salesforce.com\/mx\/blog\/accion-climatica-audaz-es-el-unico-camino\/\"><strong>La acci\u00f3n clim\u00e1tica audaz es el \u00fanico camino a seguir<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-principales-desafios-del-sector-de-energia-nbsp\">Principales desaf\u00edos del sector de energ\u00eda&nbsp;<\/h2>\n\n\n\n<p>Entre los principales desaf\u00edos del sector p\u00fablico y de energ\u00eda, sobresale la necesidad de <strong>mantener la confiabilidad mientras se procesa la transformaci\u00f3n en el sector.<\/strong> Otros retos que ameritaron una menci\u00f3n especial en nuestro eventual anual de tecnolog\u00eda, el Dreamforce, en 2023, fueron:&nbsp;<\/p>\n\n\n\n<p>Para la industria de <strong>gas y petr\u00f3leo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguir el legado de producci\u00f3n mientras se invierte en <strong>energ\u00eda renovable;<\/strong><\/li>\n\n\n\n<li>Protegerse contra <strong>activos f\u00f3siles varados.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Para el <strong>sector<\/strong> <strong>p\u00fablico de energ\u00eda y servicios:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Infraestructura y<strong> activos anticuados;<\/strong><\/li>\n\n\n\n<li><strong>Prosumidores<\/strong> sin gesti\u00f3n;<\/li>\n\n\n\n<li>Estabilidad de red y <strong>aumento de carga.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LEE M\u00c1S: <\/strong><a href=\"https:\/\/www.salesforce.com\/mx\/blog\/economia-del-donut-modelo-sostenible\/\"><strong>Econom\u00eda Rosquilla: conoce el modelo sostenible<\/strong><\/a><\/p>\n\n\n\n<p>Esos desaf\u00edos, no obstante, podr\u00edan ser una puerta de entrada para <strong>aprovechar oportunidades \u00fanicas,<\/strong> como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayudar a los consumidores a <strong>descarbonizar;&nbsp;<\/strong><\/li>\n\n\n\n<li>Invertir en una <strong>nueva demanda de los consumidores;<\/strong><\/li>\n\n\n\n<li>Ofrecer un <strong>nuevo prop\u00f3sito<\/strong> y objetivo para las habilidades y tecnolog\u00edas existentes en el ramo de los combustibles f\u00f3siles;<\/li>\n\n\n\n<li>Generar <strong>costos menores<\/strong>;<\/li>\n\n\n\n<li>Consolidar <strong>nuevas alianzas<\/strong> de consultor\u00eda en el ramo de energ\u00eda y carbono;<\/li>\n\n\n\n<li>Nuevos <strong>flujos de ingresos.<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>En suma, el mensaje que se extrae es el de que todos tendr\u00e1n que reinventarse. A fin de cuentas, los consumidores est\u00e1n empezando a ser m\u00e1s que simples receptores de energ\u00eda y pagadores de cuentas. <strong>\u00bfPero c\u00f3mo reinventarse?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-continuacion-salesforce-para-la-gestion-de-energia\">A continuaci\u00f3n: Salesforce para la gesti\u00f3n de energ\u00eda<\/h2>\n\n\n\n<p>Este contenido es parte de una <strong>serie de 4 art\u00edculos<\/strong> que debaten acerca de la <strong>situaci\u00f3n actual en el mercado de energ\u00eda<\/strong> y las principales tendencias para el futuro.&nbsp;<\/p>\n\n\n\n<p>Mira el pr\u00f3ximo contenido de la serie, as\u00ed como todos los dem\u00e1s.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.salesforce.com\/mx\/blog\/transicion-energetica\">Transici\u00f3n energ\u00e9tica: \u00bfc\u00f3mo adaptarse?<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.salesforce.com\/mx\/blog\/mercado-de-energia\">Cambios clim\u00e1ticos y mercado de energ\u00eda: c\u00f3mo prepararse?<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.salesforce.com\/mx\/blog\/salesforce-energia-gestion\">Salesforce para la gesti\u00f3n de energ\u00eda: \u00bfc\u00f3mo podemos ayudar?<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.salesforce.com\/mx\/blog\/energy-and-utilities-cloud-novedades\">Energy &amp; Utilities Cloud: tendencias para el futuro<\/a><\/li>\n<\/ol>\n\n\n\n<p>Aprovecha para revisar todas las funcionalidades de <a href=\"https:\/\/www.salesforce.com\/br\/products\/energy-utilities-cloud\/overview\/\">Energy and Utilities Cloud<\/a> y comprender <strong>c\u00f3mo nuestro CRM transforma el futuro de la energ\u00eda.<\/strong> \u00a1Buen trabajo y hasta la pr\u00f3xima!<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Energy &amp; Utilities Cloud<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Obt\u00e9n m\u00e1s visibilidad en la era digital y ofrece a los clientes residenciales y comerciales un servicio de calidad en cualquier lugar.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/products\/energy-utilities-cloud\/overview\/\">Conocer la soluci\u00f3n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Conoce los principales insights sobre el tema y prepara a tu empresa para enfrentar la crisis energ\u00e9tica. <\/p>\n","protected":false},"author":20,"featured_media":4067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"3e96eaebfc5c40d5977f449c9d93c5ad","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[166,178,198],"sf_content_type":[],"blog":[306,294],"coauthors":[4],"class_list":["post-4066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-energy-and-utilities","sf_topic-industry","sf_topic-public-sector","blog-public-sector","blog-energy-and-utilities"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cambio clim\u00e1tico y mercado de energ\u00eda: \u00bfc\u00f3mo prepararse? | Salesforce<\/title>\n<meta name=\"description\" content=\"Conoce los principales insights sobre el tema y prepara a tu 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