{"id":431,"date":"2020-04-27T17:19:00","date_gmt":"2023-09-07T17:19:06","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=431"},"modified":"2024-10-22T19:10:37","modified_gmt":"2024-10-22T19:10:37","slug":"tres-nuevos-podcasts-marketing-cloudcast","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/mx\/blog\/tres-nuevos-podcasts-marketing-cloudcast\/","title":{"rendered":"Nuevos podcasts para ayudar a los especialistas en marketing a seguir liderando durante la pandemia"},"content":{"rendered":"\n<p>En abril, en nuestro podcast <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/resources\/podcasts\/?d=7010M000001yv8jQAA\">Marketing Cloudcast<\/a> se abordaron las tendencias, las t\u00e1cticas y las perspectivas clave para ayudar a los especialistas en marketing a liderar durante la pandemia. Las presentadoras Megan Collins y Tina Rozul analizaron tres temas importantes. Consulta los res\u00famenes y enlaces a cada uno de ellos a continuaci\u00f3n:<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Demostraci\u00f3n de Marketing Cloud<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Mejora el ROI de su operaci\u00f3n de marketing con todas las herramientas y datos en un solo lugar.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/form\/marketing-cloud\/overview-demo\/\">Ver demostraci\u00f3n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reinvencion-de-los-eventos-fisicos-en-experiencias-digitales\"><b>Reinvenci\u00f3n de los eventos f\u00edsicos en experiencias digitales<\/b><\/h2>\n\n\n\n<p>Analizamos c\u00f3mo nuestro equipo de Salesforce transform\u00f3 un evento de m\u00e1s de 10,000 asistentes presenciales en una conferencia global en l\u00ednea que tuvo 1.5 millones de espectadores en 75 pa\u00edses.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-soundcloud wp-block-embed-soundcloud\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Leading Through Change: Reimagine Events into Digital Experiences by The Marketing Cloudcast\" width=\"500\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F792928858&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rediseno-de-la-comunicacion-sin-fines-de-lucro-con-common-sense-media\"><b>Redise\u00f1o de la comunicaci\u00f3n sin fines de lucro con Common Sense Media<\/b><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pholmankursky\/\" target=\"_blank\" rel=\"nofollow noopener\">Paul Holman-Kursky<\/a>, director de Membres\u00eda de Common Sense Media, comparte c\u00f3mo utiliza emails para conectarse con segmentos de audiencia espec\u00edficos. Holman-Kursky tambi\u00e9n analiza el uso de varios canales para comunicarse durante el lanzamiento de un producto.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-soundcloud wp-block-embed-soundcloud\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Leading Through Change: Non-Profit Communications with Common Sense Media by The Marketing Cloudcast\" width=\"500\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F799351459&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-de-marca-sin-fines-de-lucro-con-la-liga-antidifamacion\"><b>Marketing de marca sin fines de lucro con la Liga Antidifamaci\u00f3n<\/b><\/h2>\n\n\n\n<p>En nuestro primer episodio, destacamos la <a href=\"https:\/\/soundcloud.com\/marketingcloudcast\/leading-through-change-pivoting-with-empathy\">mensajer\u00eda emp\u00e1tica y \u00e1gil<\/a>. En vista de que la pandemia contin\u00faa afectando a todas las industrias, quisimos plantear esa conversaci\u00f3n. Nuestra invitada es una Trailblazer sin fines de lucro de la Liga Antidifamaci\u00f3n (ADL).<a href=\"https:\/\/www.linkedin.com\/in\/amy-aronoff-blumkin-4471511\/\"> Amy Blumkin<\/a>, vicepresidenta de Marketing de Marca, comparte consejos para los especialistas en marketing de marcas que buscan liderar a trav\u00e9s del cambio.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-soundcloud wp-block-embed-soundcloud\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Leading Through Change: Non-Profit Brand Marketing With the Anti-Defamation League by The Marketing Cloudcast\" width=\"500\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F803942296&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00bfDeseas escuchar a m\u00e1s Trailblazers hablar sobre marketing? Suscr\u00edbete a nuestro podcast en <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-marketing-cloudcast\/id1034077637\">Apple Podcasts<\/a>, <a href=\"https:\/\/play.google.com\/music\/listen?u=0#\/ps\/I6pcs6jawpetsbyhp5qaf42ahmy\">Google Play Music<\/a>, <a href=\"http:\/\/www.stitcher.com\/podcast\/heike-young-salesforce\/marketing-cloudcast?refid=stpr\">Stitcher<\/a> o, de hecho, en cualquier aplicaci\u00f3n en la que escuches podcasts.<\/p>\n\n\n\n<p> Comun\u00edcate con nosotros si tienes un tema interesante que te gustar\u00eda que abordemos en <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/resources\/podcasts\/\">Marketing Cloudcast<\/a>. <a href=\"mailto:cloudcast@salesforce.com\">Env\u00edanos tus sugerencias por correo electr\u00f3nico<\/a>.<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">9\u00ba Edici\u00f3n del informe State of Marketing<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Descubre tendencias en inteligencia artificial, datos y personalizaci\u00f3n de casi 5.000 especialistas en marketing de todo el mundo.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/resources\/research-reports\/state-of-marketing\/\">Descargar informe<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/mx\/es\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo reinventar un evento f\u00edsico, elaborar una estrategia de comunicaci\u00f3n sin fines de lucro y cambiar su estrategia de marketing de marca durante la crisis del COVID-19.<\/p>\n","protected":false},"author":1,"featured_media":433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[5,50,16,449],"sf_content_type":[],"blog":[283,346,408],"coauthors":[4],"class_list":["post-431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-business-as-a-platform-for-change","sf_topic-leading-through-change","sf_topic-marketing-cloud","blog-business-as-a-platform-for-change","blog-marketing","blog-leading-through-change"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nuevos podcasts para ayudar a los especialistas en marketing a seguir liderando durante la pandemia | Salesforce<\/title>\n<meta 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