{"id":4654,"date":"2024-08-13T18:25:40","date_gmt":"2024-08-13T18:25:40","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4654"},"modified":"2024-10-22T19:42:04","modified_gmt":"2024-10-22T19:42:04","slug":"small-business-statistics","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/mx\/blog\/small-business-statistics\/","title":{"rendered":"C\u00f3mo los l\u00edderes de peque\u00f1as empresas elaboran estrategias con IA, datos y CRM\u00a0"},"content":{"rendered":"\n<p>\u00bfTe saludan por tu nombre cuando pasas por el mercado de la esquina para comprar leche? \u00bfEl mesero de tu vecindario recuerda tu bebida favorita? Estas experiencias brindan a los consumidores una sensaci\u00f3n agradable y crean una considerable lealtad del cliente.&nbsp;<\/p>\n\n\n\n<p>Las peque\u00f1as empresas han sido conocidas durante mucho tiempo por construir relaciones s\u00f3lidas y ofrecer experiencias de cliente m\u00e1s personalizadas que sus mayores competidores. Pero \u00bfc\u00f3mo <a href=\"https:\/\/www.salesforce.com\/mx\/small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">las peque\u00f1as empresas\u00a0<\/a> se adaptan a un mundo cada vez m\u00e1s digital y donde la inteligencia artificial (IA) est\u00e1 lista para cambiar fundamentalmente la forma en que se dirigen las empresas?\u00a0\u00a0<\/p>\n\n\n\n<p>Para descubrirlo, le preguntamos a los l\u00edderes y tomadores de decisiones de peque\u00f1as y medianas empresas (<a href=\"https:\/\/www.salesforce.com\/blog\/what-is-an-smb\/\" target=\"_blank\" rel=\"noreferrer noopener\">pymes<\/a>) de todo el mundo qu\u00e9 prioridades han establecido en nuestro \u00faltimo informe<a href=\"https:\/\/www.salesforce.com\/blog\/what-is-an-smb\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Small and Medium Business Trends Report.<\/a> \u00bfC\u00f3mo las peque\u00f1as empresas logran mantener las experiencias personalizadas de alto nivel que suelen ofrecer? Con el auge de la IA, \u00bfc\u00f3mo las pymes mantienen al cliente en el centro de sus operaciones?\u00a0<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>El 92 % de los equipos de marketing de pymes ya utilizan herramientas y tecnolog\u00edas de CRM.<\/strong>\u00a0<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/smb-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Small and Medium Business Trends Report\u00a0<\/a>\u00a0<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en LinkedIn (se abre en una pesta\u00f1a nueva)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fmx%2Fblog%2Fsmall-business-statistics%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=C%C3%B3mo%20los%20l%C3%ADderes%20de%20peque%C3%B1as%20empresas%20elaboran%20estrategias%20con%20IA%2C%20datos%20y%20CRM%C2%A0\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Twitter (se abre en una pesta\u00f1a nueva)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=C%C3%B3mo%20los%20l%C3%ADderes%20de%20peque%C3%B1as%20empresas%20elaboran%20estrategias%20con%20IA%2C%20datos%20y%20CRM%C2%A0&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fmx%2Fblog%2Fsmall-business-statistics%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Facebook (se abre en una pesta\u00f1a nueva)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fmx%2Fblog%2Fsmall-business-statistics%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"C\u00f3mo los l\u00edderes de peque\u00f1as empresas elaboran estrategias con IA, datos y CRM\u00a0\" https:\/\/www.salesforce.com\/mx\/blog\/small-business-statistics\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>No es de extra\u00f1ar que el CRM est\u00e9 al centro de todo. En realidad, <strong>el 92 % de los equipos de marketing de pymes ya utiliza herramientas y tecnolog\u00edas de CRM.<\/strong> Adem\u00e1s de utilizar herramientas de CRM, estas son tres formas en las que las pymes desarrollan estrategias para un futuro digital impulsado por IA en los pr\u00f3ximos a\u00f1os.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>Lo que nos espera:<\/h3><ul><li><a href=\"#h-1-las-pymes-invierten-en-maximizar-el-servicio-al-cliente-y-minimizar-los-datos-aislados-nbsp\" data-level=\"2\">1. Las pymes invierten en maximizar el servicio al cliente y minimizar los datos aislados \u00a0<\/a><\/li><li><a href=\"#h-2-los-profesionales-de-marketing-en-diversas-pymes-estan-priorizando-una-experiencia-personalizada-del-cliente-nbsp\" data-level=\"2\">2. Los profesionales de marketing en diversas pymes est\u00e1n priorizando una experiencia personalizada del cliente \u00a0<\/a><\/li><li><a href=\"#h-3-las-pymes-adoptan-la-ia-para-una-amplia-variedad-de-aplicaciones-nbsp\" data-level=\"2\">3. Las pymes adoptan la IA para una amplia variedad de aplicaciones \u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Informe de tendencias para PYMEs<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Descripci\u00f3n: Ideas de m\u00e1s de 2.500 propietarios y l\u00edderes de peque\u00f1as y medianas empresas en todo el mundo.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/resources\/research-reports\/smb-trends\/\">Descargar informe<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-las-pymes-invierten-en-maximizar-el-servicio-al-cliente-y-minimizar-los-datos-aislados-nbsp\"><strong>1. Las pymes invierten en maximizar el servicio al cliente y minimizar los datos aislados<\/strong>&nbsp;<\/h2>\n\n\n\n<p>El servicio de atenci\u00f3n al cliente es fundamental para mantener s\u00f3lidas relaciones posventa. Las pymes utilizan un n\u00famero cada vez mayor de canales para llegar a m\u00e1s clientes y recopilar tanta informaci\u00f3n como sea posible. Sin embargo, m\u00e1s fuentes de datos pueden significar una mayor complejidad, adem\u00e1s de ser una potencial fuente de frustraci\u00f3n para los clientes. Por ejemplo, los clientes pueden tener una excelente experiencia de servicio a trav\u00e9s de las redes sociales, pero cuando llegan a un centro de llamadas, es posible que tengan que empezar desde cero.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Seg\u00fan nuestro informe, actualmente las pymes utilizan un promedio de nueve canales de servicio mientras siguen invirtiendo en herramientas y tecnolog\u00edas de CRM que simplifican las operaciones. Nuestro informe tambi\u00e9n muestra que las pymes reconocen el valor del desarrollo de estrategias de datos unificadas para evitar silos y proporcionar una mejor experiencia al cliente: <strong>El 64 % de los profesionales de servicio al cliente de pymes afirma que todos los departamentos utilizan el mismo software de CRM para recopilar datos.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-los-profesionales-de-marketing-en-diversas-pymes-estan-priorizando-una-experiencia-personalizada-del-cliente-nbsp\"><strong>2. Los profesionales de marketing en diversas pymes est\u00e1n priorizando una experiencia personalizada del cliente<\/strong>&nbsp;<\/h2>\n\n\n\n<p>La personalizaci\u00f3n es una prioridad estrat\u00e9gica para toda la empresa y sigue siendo la tarea n\u00famero uno para los profesionales en marketing. Los clientes desean ser reconocidos y esperan que las empresas comprendan lo que quieren. De hecho, el 65 % de los clientes espera que las empresas se adapten a sus necesidades y preferencias cambiantes. Por lo tanto, no es de sorprender que las pymes hayan identificado la experiencia personalizada del cliente como un aspecto cr\u00edtico para encontrar, conquistar y mantener clientes a largo plazo.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Aunque aproximadamente nueve de cada diez empresas de todos los tama\u00f1os utilizan plataformas CRM, es interesante destacar que los profesionales en marketing de pymes tienen la mayor adopci\u00f3n de estas herramientas, superando a sus hom\u00f3logos m\u00e1s grandes. De hecho, <strong>El 80 % de los equipos de marketing de pymes ya est\u00e1n adaptando sus t\u00e1cticas de marketing en funci\u00f3n de las interacciones con los clientes.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-las-pymes-adoptan-la-ia-para-una-amplia-variedad-de-aplicaciones-nbsp\"><strong>3. Las pymes adoptan la IA para una amplia variedad de aplicaciones<\/strong>&nbsp;<\/h2>\n\n\n\n<p>La era de la IA est\u00e1 por llegar y las pymes ven un posible impacto en su negocio. Los clientes esperan experiencias r\u00e1pidas y personalizadas, y la IA puede ayudar a ofrecerlas. La IA predictiva se ha adoptado en el pasado, pero ahora las herramientas de IA generativa abren un mundo de nuevas posibilidades. Esto se refleja en los datos de nuestro informe, ya que <strong>El 62 % de los empleados de oficina de pymes cree que la IA generativa puede ayudarlos a atender mejor a los clientes.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s de liberar tiempo para trabajos esenciales para el negocio, la IA permite a las pymes optimizar tareas, ofrecer experiencias personalizadas, acelerar los flujos de trabajo y m\u00e1s.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69effda6946ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69effda6946ea\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"496\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2024\/08\/screnshoot-mx.png?w=1024\" alt=\"\" class=\"wp-image-4656\" srcset=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2024\/08\/screnshoot-mx.png 1380w, https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2024\/08\/screnshoot-mx.png?w=300&amp;h=145 300w, https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2024\/08\/screnshoot-mx.png?w=768&amp;h=372 768w, https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2024\/08\/screnshoot-mx.png?w=1024&amp;h=496 1024w, https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2024\/08\/screnshoot-mx.png?w=150&amp;h=73 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>No queda duda de que los datos, la IA y el CRM permitir\u00e1n impulsar el \u00e9xito de peque\u00f1as empresas. Al combinar estos tres elementos, puedes crear una f\u00f3rmula perfecta para maximizar la personalizaci\u00f3n y la experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo tu empresa puede comenzar en CRM, <a href=\"https:\/\/www.salesforce.com\/mx\/small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">consulta nuestras ofertas para peque\u00f1as empresas<\/a>.\u00a0<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Peque\u00f1as empresas conectadas<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Gu\u00eda para procesos empresariales m\u00e1s r\u00e1pidos y inteligentes!<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/form\/pdf\/connected-small-business-processes\/\">Descargar e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un mundo cambiante requiere adaptaci\u00f3n y crecimiento continuo. Descubre c\u00f3mo las pymes han reaccionado a la IA, la automatizaci\u00f3n y el futuro. <\/p>\n","protected":false},"author":522,"featured_media":4655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"0a7f47438e8f4fb1882eb8274488d0a9","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[19,7,171,229,446],"sf_content_type":[],"blog":[285,354,368,398],"coauthors":[4],"class_list":["post-4654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-crm","sf_topic-small-business","sf_topic-generative-ai","sf_topic-data-culture","sf_topic-ai","blog-data-culture","blog-small-business","blog-crm","blog-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo los l\u00edderes de peque\u00f1as empresas elaboran estrategias con IA, datos y CRM\u00a0 | Salesforce<\/title>\n<meta name=\"description\" content=\"Un mundo cambiante requiere adaptaci\u00f3n y crecimiento continuo. 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