{"id":5611,"date":"2024-09-17T20:34:00","date_gmt":"2024-09-17T20:34:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5611"},"modified":"2025-08-20T14:22:48","modified_gmt":"2025-08-20T14:22:48","slug":"como-las-lideres-de-salesforce-utilizan-ia-en-ventas","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/mx\/blog\/como-las-lideres-de-salesforce-utilizan-ia-en-ventas\/","title":{"rendered":"C\u00f3mo las l\u00edderes de Salesforce utilizan IA en ventas"},"content":{"rendered":"\n<p>No es ning\u00fan secreto que la inteligencia artificial est\u00e1 cambiando el panorama de las ventas tecnol\u00f3gicas.&nbsp;<strong>Pero, \u00bfc\u00f3mo pueden los y las l\u00edderes de ventas aprovechar las herramientas de IA para aumentar la productividad, sin dejar de crear relaciones s\u00f3lidas con los clientes y clientas?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/tereasebakerbell\/\">Terease Baker-Bell<\/a>, Salesforce Regional Vice President, Partner Account Management, junto con&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/michelle-williams-029\/\">Michelle Williams<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/recruiter-in-a-hoodie\/\">Andre Norman<\/a>, responsables de contrataci\u00f3n de ventas, compartieron recientemente sus ideas sobre c\u00f3mo se puede utilizar la IA para mejorar las ventas sin comprometer el toque humano. Ent\u00e9rate de las principales conclusiones de su reciente debate con&nbsp;<a href=\"https:\/\/www.salesnetwork.org\/\">National Sales Network<\/a>.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><br><strong>\u00a1Abre tu camino hacia Salesforce!<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">En Salesforce, no solo estamos dando forma al futuro. Estamos convirtiendo grandes ideas en avances. \u00bfQuiere unirse al CRM de IA n\u00famero uno que lidera la revoluci\u00f3n laboral digital? \u00a1Explore nuestros puestos abiertos hoy!<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/salesforce.wd12.myworkdayjobs.com\/External_Career_Site?source=Salesforce_Career_Blog&#038;CF_-_REC_-_LRV_-_Job_Posting_Anchor_-_Country_from_Job_Posting_Location_Extended=e2adff9272454660ac4fdb56fc70bb51\">Aplicar ahora<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-el-uso-de-la-ia-en-la-venta-basada-en-las-relaciones-nbsp\"><strong>El uso de la IA en la venta basada en las relaciones&nbsp;<\/strong><\/h2>\n\n\n\n<p>Cuando estableces una relaci\u00f3n de confianza con tus clientes o clientas, lo que se conoce como venta basada en relaciones, es m\u00e1s probable que te lleven a futuras conversaciones y que avancen en el ciclo de ventas. Entonces, \u00bfd\u00f3nde entra en juego la IA?<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5e59dd55b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5e59dd55b8\" class=\"wp-block-image alignleft size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2025\/08\/image-126.png?w=512\" alt=\"\" class=\"wp-image-5612\" style=\"width:221px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2025\/08\/image-126.png 512w, https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2025\/08\/image-126.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/uploads\/sites\/11\/2025\/08\/image-126.png?w=300&amp;h=300 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">[Cr\u00e9dito de imagen: Terease Baker-Bell \/ Salesforce]<\/figcaption><\/figure>\n\n\n\n<p>En el caso de Terease, la IA le ayuda a recopilar datos de clientes y clientas para comunicar en las pr\u00f3ximas conversaciones y reuniones. <\/p>\n\n\n\n<p>Al tener la informaci\u00f3n con antelaci\u00f3n, puede ofrecer un liderazgo intelectual convincente y participar de manera m\u00e1s activa en las conversaciones.<\/p>\n\n\n\n<p>&#8220;La IA puede ayudar en la preparaci\u00f3n para las interacciones con los clientes o clientas&#8221;, explica Terease. <\/p>\n\n\n\n<p>&#8220;Ayuda a recopilar datos hist\u00f3ricos, como la cantidad de productos que compraron en el pasado, c\u00f3mo los utilizaron, cu\u00e1ndo compran, etc.&#8221;&nbsp;<\/p>\n<\/div>\n\n\n\n<p>Una vez que tengas claro el panorama empresarial de tu cliente o clienta, los retos de la empresa y su historial de compras, tambi\u00e9n puedes aprovechar la IA generativa para predecir la siguiente mejor acci\u00f3n del cliente o clienta. Piensa como si esto fuera una gu\u00eda r\u00e1pida para marcar la pauta en un entorno competitivo.&nbsp;<\/p>\n\n\n\n<p>La IA tambi\u00e9n puede ser un mecanismo para acelerar la productividad. Al recurrir a la IA para ahorrar tiempo en tareas manuales, los y las Salesblazers pueden centrarse en el aspecto humano de la venta de persona a persona.<\/p>\n\n\n\n<p>&nbsp;&#8220;La IA no puede leer los gestos de una persona durante una llamada y redirigir la conversaci\u00f3n. No puede llevar al cliente o clienta a un evento ni hacer nada que genere ese elemento humano de confianza&#8221;, explica Terease. &#8220;Por eso la venta de persona a persona no va a desaparecer&#8221;.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Dicho esto, la IA puede tomar notas durante esa reuni\u00f3n, proporcionar un resumen de la llamada y redactar un correo electr\u00f3nico de seguimiento. Pero, un consejo profesional: aseg\u00farate de revisar cuando los mensajes necesiten ese toque humano adicional. Personaliza siempre las conversaciones 1:1 con los clientes o clientas, ya sea a\u00f1adiendo una an\u00e9cdota espec\u00edfica (&#8220;\u00bfQu\u00e9 tal ese viaje familiar a Yosemite?&#8221;) o momentos de la \u00faltima interacci\u00f3n en persona.&nbsp;<\/p>\n\n\n\n<div class=\"layout-five wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><br><strong>\u00a1Estamos ansiosos por conocerte!<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">\u00danase a nuestra comunidad de talentos y sea el primero en enterarse de los puestos vacantes, consejos profesionales, eventos que suceden cerca de usted y mucho m\u00e1s.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/careers.mail.salesforce.com\/wtl\/?lang=es&#038;cid=e9da1c97-a7c2-4f92-9c5d-fadb5110e64d\">\u00danate a la comunidad de talentos<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-five.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-five.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics 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humano.<\/p>\n","protected":false},"author":718,"featured_media":5614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68950d6c5654d9d6a68ded2b","post_meta_title":"","ai_synopsis":"","footnotes":""},"sf_topic":[2,55,141,171,446],"sf_content_type":[],"blog":[369],"coauthors":[4],"class_list":["post-5611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales","sf_topic-careers","sf_topic-company-culture","sf_topic-generative-ai","sf_topic-ai","blog-careers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo las l\u00edderes de Salesforce utilizan IA en ventas<\/title>\n<meta name=\"description\" content=\"Nuestros l\u00edderes de ventas compartieron recientemente sus ideas sobre c\u00f3mo se puede 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