{"id":666,"date":"2021-11-24T17:22:00","date_gmt":"2023-09-07T17:22:38","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=666"},"modified":"2023-09-18T16:40:31","modified_gmt":"2023-09-18T16:40:31","slug":"small-business-success-insights","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/mx\/blog\/small-business-success-insights\/","title":{"rendered":"Tendencias de Peque\u00f1as y Medianas Empresas"},"content":{"rendered":"\n<p>Durante la pandemia, las empresas experimentaron muchos cambios y el 79% cree que las transformaciones implementadas el a\u00f1o pasado en las operaciones comerciales seguir\u00e1n tray\u00e9ndoles beneficios a largo plazo.<\/p>\n\n\n\n<p>Las peque\u00f1as y medianas empresas (PYMEs) siempre me han inspirado, y m\u00e1s ahora, en 18 meses de pandemia. Aunque hayan enfrentado una gran vuelta de tuerca, muchos negocios hicieron cambios para volver a la estabilidad e incluso a la prosperidad. El trabajo arduo, la creatividad e innovaci\u00f3n de esas empresas son prodigiosos.<\/p>\n\n\n\n<p>Por eso estoy especialmente orgulloso de lanzar nuestro informe m\u00e1s reciente: \u201cTendencias de Peque\u00f1as y Medianas Empresas\u201d. Bas\u00e1ndose en una encuesta realizada por The Harris Poll con m\u00e1s de 2.500 propietarios y l\u00edderes de peque\u00f1as y medianas empresas de todo el mundo, el estudio muestra los retos que mundialmente enfrentan los negocios, c\u00f3mo avanzan y cu\u00e1les son sus previsiones para el futuro. <br><\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Informe de tendencias para PYMEs<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Descripci\u00f3n: Ideas de m\u00e1s de 2.500 propietarios y l\u00edderes de peque\u00f1as y medianas empresas en todo el mundo.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/mx\/resources\/research-reports\/smb-trends\/\">Descargar informe<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/mx\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span>\u201c<\/span>Tal vez no te sorprenda que el 71% de las empresas en crecimiento digan que han sobrevivido a la pandemia por medio de la digitalizaci\u00f3n.\u201d <\/p>\n<cite>Eric Bensley<\/cite><\/blockquote>\n<span class=\"citation-role\">VP de marketing de peque\u00f1os y medianos negocios<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en LinkedIn (se abre en una pesta\u00f1a 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nueva)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fmx%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Tendencias de Peque\u00f1as y Medianas Empresas\" https:\/\/www.salesforce.com\/mx\/blog\/small-business-success-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p> Descubrimos que existen cuatro maneras de desarrollar peque\u00f1as y medianas empresas (aquellas cuyos activos han aumentado) y ganar dinero ahora mismo. Revisa los siguientes datos, y <a href=\"https:\/\/www.salesforce.com\/form\/pdf\/2021-small-business-trends-report\/?d=7013y000000ZmOMAA0&amp;nc=7013y000000ZmEvAAK&amp;utm_source=Blog&amp;utm_medium=&amp;ban&amp;utm_campaign=us_esmb&amp;utm_content=5th-smb-trends-report_7013y000000ZmOMAA0&amp;utm_term=&amp;ban=us_Blog\" target=\"_blank\" rel=\"noopener\">lee el informe<\/a> (en ingl\u00e9s) para saber m\u00e1s sobre el \u00e9xito de una PYME ahora y en el futuro.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-pymes-en-crecimiento-priorizan-necesidades-de-clientes-y-colaboradores\"> <span> 1. PYMEs en crecimiento priorizan necesidades de clientes y colaboradores <\/span> <\/h3>\n\n\n\n<p>Durante la pandemia, el 50% de las peque\u00f1as y medianas empresas en crecimiento ofrecieron a los colaboradores programas de trabajo flexibles, en comparaci\u00f3n con el 38% de sus competidores estancados o en retroceso. Esa es una gran diferencia; y las empresas que priorizaron las necesidades de los colaboradores est\u00e1n en primer lugar. El compromiso de los empleados es vital. Y para comprometerse con el trabajo, la gente necesita que se le d\u00e9 alg\u00fan control en su d\u00eda a d\u00eda. <\/p>\n\n\n\n<p>Ofrecer flexibilidad cuando es posible parece funcionar bien para las PYMEs. Involucrar a los clientes tambi\u00e9n es importante. Cerca del 75% de las peque\u00f1as y medianas empresas en crecimiento dicen que sus clientes esperan poder realizar transacciones en l\u00ednea. Por eso, el 72% est\u00e1 presente en el comercio electr\u00f3nico, incluyendo a m\u00e1s de un tercio (35%) que implant\u00f3 las ventas virtuales el a\u00f1o pasado. Claramente, escuchar tanto a los clientes como a los colaboradores es la clave para el crecimiento de los negocios. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-pymes-en-crecimiento-invierten-en-tecnologia\"> <span> 2. PYMEs en crecimiento invierten en tecnolog\u00eda <\/span> <\/h3>\n\n\n\n<p>La pandemia nos lanz\u00f3 a todos a una monta\u00f1a rusa. Las peque\u00f1as empresas, que, muchas veces, tienen menos recursos y son m\u00e1s dependientes de las econom\u00edas locales, sintieron ese cimbronazo profundamente. La adversidad forz\u00f3 a muchos negocios a ingresar al ambiente digital: necesitaban garantizar que sus empleados pudieran comunicarse, colaborar e impulsar las ventas desde cualquier lugar.<\/p>\n\n\n\n<p>Por lo tanto, no deber\u00eda sorprenderte que el 71% de las empresas en crecimiento afirmen que sobrevivieron a la pandemia por medio de la digitalizaci\u00f3n. Adem\u00e1s, el 66% de estas empresas dicen que sus negocios no podr\u00edan haber sobrevivido a la pandemia usando la tecnolog\u00eda de hace una d\u00e9cada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-pymes-en-crecimiento-protegen-sus-negocios\"> <span> 3. PYMEs en crecimiento protegen sus negocios <\/span> <\/h3>\n\n\n\n<p> Aunque la digitalizaci\u00f3n cree nuevas oportunidades para peque\u00f1as y medianas empresas, tambi\u00e9n trae nuevos desaf\u00edos. Cerca del 95% de las PYMEs en crecimiento est\u00e1n tomando medidas para <a href=\"https:\/\/www.salesforce.com\/blog\/cost-effective-cybersecurity-small-business\/\" target=\"_blank\" rel=\"noopener\">proteger datos de la empresa<\/a> y tambi\u00e9n informaci\u00f3n de los clientes contra ataques cibern\u00e9ticos. Claramente, la seguridad se ha vuelto un tema esencial para esas empresas, pues deben ser capaces de proteger sus plataformas, productos y datos para crecer y competir. <\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span>\u201c<\/span>Es importante observar que las PYMEs han cambiado mucho durante la pandemia y que las PYMEs que han crecido (\u00a1el 79%!) creen que los cambios implantados el a\u00f1o pasado en las operaciones de negocios seguir\u00e1n benefici\u00e1ndolas a largo plazo.\u201d<\/p>\n<cite>Eric Bensley<\/cite><\/blockquote>\n<span class=\"citation-role\">VP de marketing de peque\u00f1os y medianos negocios<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en LinkedIn (se abre en una pesta\u00f1a nueva)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fmx%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Tendencias%20de%20Peque%C3%B1as%20y%20Medianas%20Empresas\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Twitter (se abre en una pesta\u00f1a nueva)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Tendencias%20de%20Peque%C3%B1as%20y%20Medianas%20Empresas&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fmx%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartir en Facebook (se abre en una pesta\u00f1a nueva)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fmx%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Tendencias de Peque\u00f1as y Medianas Empresas\" https:\/\/www.salesforce.com\/mx\/blog\/small-business-success-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p> \u00bfQu\u00e9 tipo de medidas de seguridad est\u00e1n adoptando esas empresas en crecimiento? Actualizan regularmente sus aplicaciones, usan autenticaci\u00f3n de dos factores, realizan backups en la nube, utilizan administradores de contrase\u00f1as, realizan prevenci\u00f3n de malware y mucho m\u00e1s. Todas esas son herramientas simples que cualquier peque\u00f1a empresa puede usar para ofrecerles m\u00e1s protecci\u00f3n a sus clientes y colaboradores. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-las-pymes-en-crecimiento-aceptan-una-nueva-realidad\"> <span> 4. Las PYMEs en crecimiento aceptan una nueva realidad <\/span> <\/h3>\n\n\n\n<p>Las peque\u00f1as y medianas empresas en crecimiento tienen m\u00e1s probabilidad de planear el futuro o el escenario de actuaci\u00f3n. En promedio, el 77% de esas PYMEs crearon planes de escenario para prepararse para crisis futuras, pase lo que pase. <\/p>\n\n\n\n<p>Tambi\u00e9n es importante observar que las PYMEs han cambiado mucho durante la pandemia y que las PYMEs que han crecido (\u00a1el 79%!) creen que los cambios implementados el a\u00f1o pasado en las operaciones de negocios seguir\u00e1n benefici\u00e1ndolas a largo plazo. Claramente, la mente de esos l\u00edderes apunta al futuro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"exito-de-pequenas-empresas-en-2022-y-mas-alla\"> <span> \u00c9xito de peque\u00f1as empresas en 2022 y m\u00e1s all\u00e1 <\/span> <\/h2>\n\n\n\n<p> Claro que administrar una empresa nunca ha sido f\u00e1cil y que, con la pandemia, se ha vuelto a\u00fan m\u00e1s dif\u00edcil. 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