Executive summary
For Super Bowl 2026, Salesforce partnered with Beast Industries to turn a 30-second commercial into a live, first-of-its-kind puzzle hunt.
Built in just six weeks, the platform was designed to support up to 10 million registrations, 1.5 million concurrent users, and a projected 1 trillion token requests in its first 72 hours — all while keeping player data secure.
The team turned Slackbot into an agentic puzzle partner that helped players organize clues and test theories without revealing answers. After a month of searching and theorizing with Slackbot’s help, one player finally Slacked the winning message to MrBeast — capping off a complex, engaging experience that only MrBeast and Salesforce, and humans plus agents, could deliver at Super Bowl scale.
The results
1M
+
players relied on Slackbot’s guidance
64K
prompt attacks blocked by the Trust Layer
99.997
%
of attacks auto-blocked
1.5M
simultaneous users supported
Explore Beast Industries’ solution
A Trusted, Real-Time Puzzle Partner
Over 1 million players tested ideas and refined theories with Slackbot’s help – without the AI agent ever giving away the answer.
Safeguarding Players with the Trust Layer
Zero data retention, prompt injection defense, and zero-leakage AI architecture protected over a million players as they solved MrBeast’s puzzles.
A First-of-Its-Kind Agentic Game in Six Weeks
How Salesforce delivered a platform that could handle 10 million sign-ups and 1.5 million simultaneous players — in just six weeks.
About the company
Beast Industries is a global, creator-led conglomerate delivering high-stakes entertainment and ambitious fan experiences.
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