It is no secret that cloud deployments tend to be faster and have lower upfront costs, increasing ROI, but in the CRM space, cloud also means access to new features and capabilities and the ability to expand an application’s use over time with limited cost and disruption, driving greater benefit over time. As more companies have moved their CRM to the cloud, they’ve been able to take advantage of the cloud ROI multiplier effect (Nucleus Research m108 – Cloud delivers 1.7 times more ROI, September 2012) for greater returns.