Making sales is one thing, but if you don't keep customers happy they won't be around for long. Depending on the study you read, acquiring a new customer is thought to be between 5 and 25 times more expensive than retaining an existing one.  Customer service is often considered a cost centre but, when done right, it can be transformed into a profit centre for any business. Such a vital function should be central to your business and not merely an afterthought. Our resources are designed to help you re-envision customer service, become a customer-centric company, keep customers happy and drive business growth at the same time.