Freight Farms created a system that allowed all its data to flow into a single platform, unifying information from farms, customers, and prospects.
Freight Farms realized that its business would be impacted if its data continued to be siloed. The company needed access to customer data in the same place as its growers’ data to get a 360-degree view of the entire business. Everything from spreadsheets to handwritten sticky notes was brought into Salesforce to achieve this goal.
By unifying its overall operations in Salesforce, Freight Farms developed a new and effective way to identify qualified leads and route them to sales teams. Unqualified leads are now added to a drip campaign so marketing can track engagement and pass leads to sales once the leads have achieved a qualifying score.
Improved marketing processes allow sales teams to access all customer and grower data, making them better relationship managers. Additionally, with data all in one place, sales was finally able to create accurate forecasts in real time.
Now, Freight Farms has over 100 farms in operation, making local food production a possibility anywhere.