Brenda was born and raised in Monterrey, Mexico, in a bicultural family, and later moved to the US for school pursuing a BA in Economics and MBA. She started her Marketing career within Brand and Research at BAT, crafting marketing plans to increase awareness and drive share growth.
She continued her professional journey at Microsoft, where she spent the last 17 years in various businesses. Her first role was in ERP and CRM Product Marketing as that business unit was formed launching Microsoft Dynamics. Over the next few years she held various Marketing leadership roles across Commercial and Consumer groups, including SQL Server, Windows and Devices and Global Advertising and Brand.
Her most recent role at Microsoft was leading the Product Marketing and GTM teams for Dynamics 365 and Power Platform with a craft for differentiated messaging, positioning and go to market strategies, partnering closely with Sales, Engineering and Customer Success. Brenda was also co-chair for Diversity and Inclusion in the Cloud Marketing organization, as this is one of her passion areas.
Outside of work, Brenda loves to travel and spend time with her husband and two daughters, staying active in the beautiful Pacific Northwest year-round through water sports, hiking and skiing.