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Cristina Jones asks executives, “how can you create change through the intersection of story and technology?” Building on Salesforce’s community of Trailblazers, Cristina and her team of marketing and communications experts partner with CEOs and CXOs to elevate their voices in areas that matter to them. This modern approach to joint marketing lifts the impact of all participants, including the end customer who is ultimately impacted by the experiences.

These individuals are the drivers, nevermore passenger, the forever curious, the perpetual risk-takers and the change agents whose voices the CTM group amplifies. Hearing their stories ignites the Trailblazer within all, and together everyone creates the world we want — where these new technologies generate opportunity and greater equality.

Cristina joined Salesforce in January 2018 from 20th Century Fox, where she held senior roles in the areas of marketing, technology and franchise distribution. Most recently, she led Fox’s Technology & Creative Strategy group, where she focused on user behavior research to explore how technology can be leveraged to build authentic relationships and deeper connections between audiences and storytellers.