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Kathy Baxter is Architect of Salesforce's Ethical AI Practice. With 20 years of experience in the tech industry, Kathy develops research-informed best practices to educate Salesforce employees, customers, and the industry on the development of ethical AI. She collaborates and partners with external AI and ethics experts to continuously evolve Salesforce's policies, practices, and products and is passionate about creating a more fair, just, and equitable society. You can read about her research on the Salesforce UX Medium channel (https://medium.com/@kathykbaxter). Kathy received her MS in Engineering Psychology and a BS degree in Applied Psychology from the Georgia Institute of Technology. The second edition of her book, "Understanding your users," was published in May 2015. She has presented papers and taught tutorials to the Human Factors and Usability community in the US and Europe since 1997. She also actively volunteers for events to increase the number of girls and women entering the engineering and science fields.