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Digital Transformation Announces Cloudforce 2010, the Largest Cloud Computing Event of the Year

Global industry leaders from BMC, CA, Dell, and VMware as well as surprise guests from the leaders in social networking to present at t

Global industry leaders from BMC, CA, Dell, and VMware as well as surprise guests from the leaders in social networking to present at the June 22 event will be joined by more than 35 Cloud Leaders at Cloudforce 2010 to provide the roadmap for the cloud computing industry

Chairman and CEO Marc Benioff to declare the arrival of Salesforce Chatter globally for more than 77,300 customers

SAN FRANCISCO, June 15, 2010 – (NYSE: CRM), the enterprise cloud computing company, today announced Cloudforce 2010, the largest cloud computing event of the year. This industry, customer and developer event is being held on June 22, 2010 at the San Jose McEnery Convention Center in San Jose, Calif.

With the arrival of Cloud 2, the next generation of cloud computing that is collaborative, real-time and mobile, an entirely new economy has emerged. Some of the biggest names in technology are participating in Cloudforce 2010–from the world’s largest software companies like BMC and CA, to technology pioneers like Dell and VMware and several surprise guests — all to educate the technology community on how they can realize tremendous success with Cloud 2. Cloudforce 2010 will provide the roadmap for the cloud computing industry with more than 35 Cloud Leaders on the tradeshow floor and 18 expert-led breakout sessions.

Chairman and CEO Marc Benioff’s keynote will take place at 10 a.m. PT. A live audiocast of Benioff’s presentation will be available at and live videocast at A short question and answer session with Benioff will also be audiocast at approximately 12 p.m. PT and will be available at

Salesforce Chatter is Coming
At the monumental event, will announce the arrival of Salesforce Chatter, the company’s biggest breakthrough ever. Chatter, the industry’s first real-time enterprise social collaboration application and platform, has been in private beta with more than 5,000 customers over the last five months to rave reviews. Chatter will go live for all of’s more than 77,300 customers globally on June 22, 2010.

Accelerating Tremendous Customer Success with Salesforce Chatter
Cloudforce 2010 will inspire customer and developer success with Sales Cloud 2, Service Cloud 2 and the platform all of which will have Chatter included. Attendees will learn how to maximize their current investments and explore new offerings across the Salesforce CRM applications, the platform, and partner offerings on the AppExchange 2, including the ChatterExchange. In addition, attendees will meet with product teams, hear from experts at leading customer and strategic partner companies, get hands-on training, and learn best practices and strategies for generating success with social enterprise collaboration.

Fueling Developer Innovation with Chatter – Building the World’s First Collaboration Platform
Developers can hear the latest on how innovation with Chatter makes the platform better and more powerful. is also hosting the Chatter DevZone so developers can experience building Cloud 2 apps leveraging Chatter on Developers can also get their hands on the new Chatter workbook and cheat sheet, as well as network with experts, partners and developers in a dedicated area of the expo floor. In addition, will be hosting the Chatter Hackathon the evening of June 22 to inspire even more innovation within the community.

Cloud Leaders: Eco-system goes Social with Chatter
The shift to Cloud 2 is gaining momentum as partners respond to the new innovation opportunities with Chatter. The partner community has already recognized the new commercial opportunities for Cloud 2 and delivered more than two dozen Chatter-ready apps that are available from the AppExchange 2 in the ChatterExchange, a new category for social enterprise apps. To further showcase the future of enterprise cloud computing and the innovations in the eco-system, dozens of Cloud Leaders will demonstrate their offerings at the event. Cloud Leaders onsite will include 7 Degrees, Accenture, AppExtremes, Appirio, AvePoint, Big Machines, Birst, Bluewolf, BMC, CA, CastIron, Cloud 9, Comity Designs, Contactual, Deloitte, DocuSign, EchoSign, EDL Consulting, Eloqua, FinancialForce, inContact, Informatica, InsideView, JPW Consulting, Marketo, Mindjet, Model Metrics, Ping Identity, Ribbit, Sertifi, ServiceMax, Silverpop, Steel Brick, Symplified, Xactly and more.

Additional Resources
• Conference registration is now open at Cloudforce 2 starring Chatter in San Jose:
• Individuals can participate in the Chatter Hackathon 6-8 p.m. at San Jose McEnery Convention Center in San Jose
• •An audio webcast of Mr. Benioff’s presentation will be available on’s website:
• A live webcast of the event will begin at approximately 10:00 a.m. PT. Please visit to watch
• Become a fan of Chatter on Facebook:
• Follow @salesforce on Twitter and join the conversation with #Chatter

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.


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