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Customer Engagement and Veeva Systems Announce Expanded Alliance to Serve the Global Pharmaceutical and Biotechnology Industry

Veeva Systems generating business success worldwide delivering Pharma CRM on SAN FRANCISCO and PLEASANTON, October 13, 2010 – Veeva Systems

Veeva Systems generating business success worldwide delivering Pharma CRM on
SAN FRANCISCO and PLEASANTON, October 13, 2010 – Veeva Systems and, [NYSE: CRM] the enterprise cloud computing company, today announced an expanded alliance to accelerate the delivery of the market-leading Veeva CRM applications to the global pharmaceutical and biotechnology industry. Utilizing,’s enterprise cloud computing platform, Veeva has quickly become a market leader for Pharma CRM. Industry leaders, including three of the world’s largest five pharmaceutical companies, have selected Veeva CRM running on to power their commercial operations.
Jazz Tobbacawalla, SVP of Worldwide Biopharmaceutical Businesses, Business Technology, Pfizer stated, “I am excited to see the expanded partnership between Veeva and Together they are bringing enterprise cloud computing to our industry.”
“Building on top of provides Veeva a leg up on our competition in the Pharma CRM market,” explained Peter Gassner, CEO of Veeva Systems. “Veeva is now’s premier Independent Software Vendor (ISV) partner for sales force automation in the pharmaceutical and biotechnology segment. This expanded partnership will further fuel our success.”
“Veeva’s success is a clear demonstration of ISV success with the cloud platform,” said George Hu, executive vice president, platform and marketing, “ is a proven enterprise platform that powers the most sophisticated apps in highly specialized industries, such as pharma. The expansion of our work with Veeva will accelerate pharma customer success with cloud computing.”
Product Key Features
Veeva and are collaborating to offer true, integrated multi-channel CRM applications delivered via the cloud to the global pharmaceutical and biotech industries.
Veeva CRM is the only Pharma CRM solution that combines complete functionality for specialty care, primary care, managed markets, and KOL management in a single application, empowering teams to integrate their strategies for optimum success. Veeva CRM is in use by over 50 biopharmaceutical companies worldwide, running on multiple mobile devices such as Apple iPhone, Apple iPad, BlackBerry Smartphones, Windows Mobile, and Tablet PCs. Benefits of Veeva CRM include:
Flexibility on the fly
Easy system administration
High user adoption
Unparalleled time to value
Lowest total cost of ownership
Easy, behind the scenes upgrades
Unparalleled service delivery

Additional Information:
Available at
Please visit Veeva on AppExchange 2 for a demo and more information
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About Veeva Systems
Veeva Systems is the leader in multi-tenant SaaS-based solutions for the global life sciences industry. Veeva has dozens of customers ranging from the world’s largest pharmaceutical companies with thousands of users to emerging biotechs commercializing their first products. Veeva customers achieve the fastest time to value through the deployment of fully functional applications that are flexible, simple to deploy, inexpensive to operate, and provide a superior user experience. Veeva is a privately-held company headquartered in Pleasanton, CA with offices in Philadelphia, Barcelona, and Shanghai. For more information, visit

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

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