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Awards and Recognition Sweeps CRM Magazine’s Market Awards in CRM Suite Categories for Third Straight Year

Company wins awards for CRM Suite across Enterprise, Midmarket and Small Business also awarded best Sales Force Automation for fifth ye

Company wins awards for CRM Suite across Enterprise, Midmarket and Small Business also awarded best Sales Force Automation for fifth year

Shavlik Technologies wins 2011 CRM Service Elite Award for its Salesforce deployment

Chairman and CEO Marc Benioff named an “Influential Leader” for the sixth time

SAN FRANCISCO – August 23, 2011 – [NYSE: CRM], the enterprise cloud computing ( company, today announced it has swept the CRM Market Awards from CRM magazine for a third consecutive year. Along with winning the 2011 Sales Force Automation Award for the fifth year in a row, was the winner in all three CRM Suite categories: Enterprise Suite CRM, Midmarket Suite CRM and Small Business Suite CRM. is the only company ever to win all three CRM Suite categories three years in a row, further validating the company’s CRM leadership position.

Comments on the News:
• “Year after year, our customers achieve transformational success with Salesforce thanks to our relentless commitment to innovation,” said Alex Dayon, executive vice president, applications, “We look forward to sharing our next innovative vision – the social enterprise – with our customers at Dreamforce 2011 next week in San Francisco.”
• “Solid direction, top-notch customer satisfaction and depth of product functionality are the keys to success for companies in the CRM space,” said David Myron, editorial director, CRM magazine. “We congratulate this year’s winners of the 2011 CRM Market Awards for consistently excelling in all three of those areas.” and the CRM Market Awards
• has now won a total of 17 CRM Market Awards over the past five years, including a five-year streak as winner of the Sales Force Automation Market Award.
• 2011 marks the third year in a row that has both swept the CRM Suite categories and won the Sales Force Automation Award.
• chairman and CEO Marc Benioff was honored as an “Influential Leader” in 2011 for the sixth time in the awards’ history.

Shavlik Technologies Wins CRM Service Elite Award for its Salesforce Deployment
• Shavlik Technologies, a leading provider of patch management in the cloud, took home a 2011 CRM Service Elite Award for its Salesforce deployment, which includes the Sales Cloud, Service Cloud, platform, customer portal, and Salesforce Chatter. Salesforce has enabled Shavlik Technologies to reduce CRM spending by 14 percent and increase the number of channel partners by 22 percent without the need for extra staff.

CRM Market Award recipients are determined “through an extensive three-month process and proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction.” The 2011 CRM Market Awards were presented at the CRM Evolution 2011 Conference in New York. Leads the Industry with the Social Enterprise
• In July 2011, was positioned by Gartner, Inc., in the Leaders quadrant of the “Magic Quadrant for Sales Force Automation” and in the Leaders quadrant of the “Magic Quadrant for Social CRM.”
• In August 2011, was cited as a leader in Forrester Research, Inc.’s “The Forrester Wave™: Mobile Collaboration.”
• Recently, Forbes Magazine named the world’s most innovative company and chairman and CEO Marc Benioff the world’s most innovative leader.

Additional Resources:
• Dreamforce, the cloud computing event of the year, will be held August 30 – September 2, 2011 at San Francisco’s Moscone Convention Center. Roughly 40,000 people are expected to register to attend this year’s event where they will be able to take advantage of the 450 sessions, with 700 expert users from leading customer and partner companies and over 275 exhibitors. To register for Dreamforce, including the free keynote and expo pass, visit:
• To see a demo of Salesforce CRM, visit:
• For prospective customers, get your free trial of Salesforce today at
• Follow @salesforce on Twitter
• For more information on Shavlik Technologies’ success with, visit:
• For a complete list of winners, visit:

About CRM magazine
CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web at, or on Twitter at @CRM ( and @destinationCRM ( The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.


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