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Business as a Platform for Change Foundation Announces $10 Million in Grants for San Francisco’s District 10 in Celebration of the 10th Annual Dreamforce

Five anchor grantees awarded multi-year commitments focused on education, health and jobs to accelerate community transformation in San Francisco’s so

Five anchor grantees awarded multi-year commitments focused on education, health and jobs to accelerate community transformation in San Francisco’s southeastern neighborhoods

Year Up, UCSF, San Francisco General Hospital Foundation and the Southeast Health Center, The Exploratorium and The Campaign for Hope SF to receive funding to expand capacity and programs Foundation doubles down on its philanthropic 1/1/1 model – commits to more than 100,000 volunteer hours from employees and donates social and mobile cloud technologies in addition to grants

SAN FRANCISCO, Sept. 17, 2012 – The Foundation today announced that it will award $10 million in grants to benefit San Francisco’s District 10 in celebration of the 10th annual Dreamforce. The $10 million commitment, which will be given to five anchor grantees over the next five years, is directed at accelerating the transformation of San Francisco’s 10th District. District 10 represents the southeastern corridor of San Francisco, including the neighborhoods of Bayview Hunters Point, Potrero Hill and Visitacion Valley.

The five anchor grantees—Year Up, UCSF, San Francisco General Hospital Foundation and the Southeast Health Center, The Exploratorium and The Campaign for Hope SF—will receive targeted funding to expand capacity and programs across a range of education, health and economic opportunities. The targeted funds represent a strong mix of capital and program support.

Comments on the News

• “In celebration of our 10th annual Dreamforce, the Foundation is committing $10 million to San Francisco’s District 10,” said Marc Benioff, chairman and CEO, “We’re putting the full weight of our innovative 1/1/1 philanthropy model behind this initiative and offering our employees’ time, our products and our financial resources to deliver maximum impact in this community.”

• “For the past 13 years, we have sought to improve communities throughout the world using the full resources of,” said Suzanne DiBianca, executive director, Foundation. “Today, we bring the power of our integrated model of corporate philanthropy into clear focus to improve the lives of people in our backyard.”

• “The southeastern neighborhoods face very real challenges,” said, Malia Cohen, supervisor, San Francisco District 10. “At the same time, it is a community of enormous diversity, creativity and potential and it is destined for transformation. Together with the Foundation, its partners and local community and government organizations, we will build a new model for community change and engagement, expanding on the great work that these partners have been doing.”

• “ Foundation’s 1/1/1 model has already made San Francisco a better place,” said Edwin M. Lee, Mayor, City and County of San Francisco. “We are thrilled by Foundation’s commitment to help our City through more than 100,000 hours of employee volunteering, use of their leading technologies and a public-private partnership that will help revitalize our Southeastern neighborhoods.”

• “We applaud the Foundation’s ambitious plans to improve lives and transform the communities in the southeastern neighborhoods of the City,” said Dennis M. Bartels, executive director, the Exploratorium. “The investment from the Foundation will advance our mission and act as a springboard to further engage, train, and employ high school students from the neighboring areas as the Exploratorium settles into its new home at Pier 15.”

• “The Foundation’s investment in Year Up helps build on the expanding collaboration between the two organizations,” said Jay Banfield, founding executive director, Year Up Bay Area. “The grant enables us to further close the opportunity divide, empowering young adults in San Francisco’s District 10 with the skills, experience and support to reach their full potential, thereby touching more than 3,000 lives in the district.”

• “ Foundation is building visible impact throughout San Francisco,” said Sandra Hernández, M.D., chief executive officer, The San Francisco Foundation. “We are honored to receive their generous contribution to HOPE SF. This significant support injects momentum into the diverse collaboration comprised of public, private, and philanthropic partners. Foundation’s grant will strengthen the educational programs and ultimately transform public housing and revitalize District 10.”

• “The San Francisco General Hospital Foundation is so pleased to partner with the Foundation to benefit the Department of Public Health’s Southeast Health Center,” said Stephanie R.M. Bray, executive director, San Francisco General Hospital Foundation. “The Health Center has created innovative approaches to improve the health of the residents in District 10. The Foundation’s investment will not only further that work, but will also yield replicable models for the Department of Public Health’s Community Health Network to benefit thousands of residents.”

• “ Foundation’s unique approach to philanthropy has already changed the lives of so many in the Bay Area,” said Mark Laret, CEO, UCSF Medical Center and UCSF Benioff Children’s Hospital. “UCSF is honored to expand on our existing partnership with Foundation through a shared vision to improve employment, health care and education opportunities in the city, and especially for our neighbors in the southeastern section. We are grateful for their continued support and collaboration.”
Leveraging the Unique 1/1/1 Model
Since its founding, the Foundation has pioneered an integrated corporate philanthropy model that leverages’s people, products and financial resources to help advance solutions to social and environmental problems.

• Employee Time & Skills
The Foundation will sponsor a company-wide coordinated program to engage employees in meaningful volunteer work, providing more than 100,000 hours of service to support families, children, schools, community centers and public parks in San Francisco’s southeastern neighborhoods. This commitment kicks off on the day before Dreamforce with volunteers working on trail restoration, clean up and maintenance in McLaren Park.

• Technology
Nonprofits serving District 10 can access’s industry-leading social and mobile cloud computing technologies through the Foundation’s donated and discounted license program. With’s technology, nonprofits can connect and collaborate with those they serve in entirely new ways, as well as manage their programs and measure their effectiveness. And by automating many of their processes, these organizations will be able to focus more time and resources on achieving their mission.

• Resources
Grants will provide partner organizations with the financial resources to expand capacity, advance proven programs and engage with the community on education, health and jobs over the next five years. Foundation and the 10th Annual Dreamforce
In addition to launching this five-year initiative at Dreamforce, the Foundation will host a number of activities at the event that demonstrate the company’s commitment to integrated philanthropy, including:

• The third annual Concert for UCSF Benioff Children’s Hospital – Hosted at the Bill Graham Civic Auditorium on Thursday, September 20th at 6:30 p.m. PST, the benefit concert will feature Lady Antebellum, Dana Carvey and an after-party featuring DJ MC Hammer. To purchase tickets or for more information, please visit

• On-site volunteering – The Foundation is bringing volunteer events to attendees at Dreamforce. The passion and energy of attendees will be channeled into local community projects including: cleaning up McLaren Park, creating disaster preparedness kits with the American Red Cross, developing care packages for children in homeless shelters with Project Night Night and building bikes for local youth with Playworks.

Additional Resources
• Learn more about the grantees: Year Up, UCSF, SF General Hospital Foundation and the Southeast Health Center, Exploratorium, and The Campaign for Hope SF.
• Follow the Foundation on Twitter:!/sfdcfoundation
• Become a fan of this initiative on Facebook:

About the Foundation
The Foundation is a global leader in corporate philanthropy. The unique 1/1/1 model harnesses the power of’s employee time, the Salesforce products and cash grants to increase the effectiveness of nonprofit organizations and higher education institutions. Since the Foundation’s inception in 1999, employees have committed more than 350,000 hours of their time to volunteer and pro bono projects, more than 16,000 organizations in 110 countries are using donated and discounted Salesforce licenses and more than $40 million in grants have been awarded. For more information on the Foundation, please visit

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