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Customer Success Increases Investment in France to Power Digital Transformation of French Companies

New French headquarters in Paris to feature industry’s first Digital Transformation Hub

Company plans to open data centre in France

Leading French companies of all sizes such as Accor, BNP Paribas Cardif, Cofely GDF SUEZ, Europcar, Louis Vuitton, Petzl, Renault, Solocal and TF1 Publicité, use’s leading customer platform to connect with customers in a whole new way

Paris—June 26, 2014— (NYSE: CRM), the world’s #1 CRM platform, today celebrated customer success and announced new investments in France to power the digital transformation of French companies. unveiled a new French headquarters in the heart of Paris, which will feature the industry’s first Digital Transformation Hub. The company also plans to open a new data centre in France. Leading French companies such as Accor, BNP Paribas Cardif, Cofely GDF SUEZ, Europcar, Louis Vuitton, Petzl, Renault, Solocal and TF1 Publicité, use’s leading customer platform to connect with their customers in a whole new way. These announcements were made today at the Salesforce1 World Tour Paris, the biggest cloud computing event in France.

Comments on the News
? “ continues to grow and invest in Europe and our new French headquarters in Paris is a tangible symbol of our commitment to France,” said Marc Benioff, chairman and CEO, “Today we want to thank our French customers for helping make us the world’s #1 CRM provider and the fastest growing top ten software company in the world.”
? “Our French customers have enjoyed unparalleled growth and success with,” said Miguel Milano, president, EMEA, “Today’s announcements underscore’s focus on our French customer base.”
? “You need to put yourselves in the shoes of your clients. The challenge is to make sure that you can still maintain a very intimate close relationship with each of your clients,” said Christopher Zanardi-Landi, Executive Vice President Retail & Commercial Activities, Louis Vuitton. “The application we developed with Salesforce is quite unique. It allows our advisors to understand the clients better, to interact with the clients better.”

New French Headquarters Featuring Industry’s First Digital Transformation Hub’s new French headquarters will reside in an iconic building in the heart of the seventh arrondissement in Paris. The office will feature the industry’s first Digital Transformation Hub, a space to foster innovation and collaboration between’s ecosystem of customers, partners, employees and developers.

The Digital Transformation Hub will deliver an interactive, hands-on experience that brings the Salesforce1 Platform to life—from smartphones and wearable devices to connected toothbrushes and cars. Every visitor to the Digital Transformation Hub will experience firsthand how to harness the power of social, mobile and connected cloud computing to build one to one relationships with customers.

Plans to Open the Company’s First Data Centre in France also announced plans to open its first data centre in France to support adoption of’s cloud computing services for a growing base of French and European customers. The company plans to open three new data centres in Europe, including data centres in the UK and Germany.’s first European data centre is expected to open in the UK in 2014. The Germany and France data centres are expected to open in 2015.

Leading French Brands Transform Their Businesses with Salesforce
The world is becoming completely connected. Every day millions of new products, apps and devices are connecting to the Internet. By 2020, there will be more than 50 billion connected things, from smartphones and wearable smart devices to jet engines and cars, according to Cisco. And behind every product, every app and every device there is a customer. Customers have never been so close, yet companies still struggle to connect with them.

A June study by analyst firm Pierre Audoin Consultants revealed that nearly two-thirds of French companies are significantly impacted by the digital transformation happening in their industries, yet only one-third have been able to develop a successful global strategy to meet their needs.

However, leading French companies such as Accor, BNP Paribas Cardif, Cofely GDF SUEZ, Europcar, Louis Vuitton, Petzl, Renault, Solocal and TF1 Publicité are already leveraging to transform their business through social, mobile and connected cloud technologies.

For example, Petzl invents products and provides solutions that enable sports enthusiasts and professionals to access the most inaccessible places on earth, both day and night. In order to centralize all product information and make it easily accessible for the sales team, distributors and even from their web site, Petzl has built a multilingual product marketing repository based on the Salesforce1 Platform. That way, outdated product information is a thing of the past.

Additional Information
? Registration for the event is available at
? Follow @Salesforce on Twitter and join the conversation at #Salesforce1tour
? Watch the event live at

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

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