Salesforce and Live Nation come together for U2’s iNNOCENCE + eXPERIENCE Tour
SAN FRANCISCO – March 23, 2015 – Salesforce (NYSE: CRM), the Customer Success Platform and world’s #1 CRM company, today announced that the U2 iNNOCENCE + eXPERIENCE Tour 2015 will be powered by Salesforce as part of a global sponsorship agreement.
The iNNOCENCE + eXPERIENCE Tour 2015 will feature the in-concert debut of material from U2’s thirteenth studio album Songs Of Innocence (Interscope Records). Released September 9, 2014, Songs Of Innocence was named #1 album of 2014 by the editors of Rolling Stone and voted #2 album of 2014 by the magazine’s readership. Last month, independent market research conducted by the Kantar Group determined that not only was U2 the most-listened-to act on Apple’s iOS platform, but that 95% of those listeners had played one or more tracks from Songs Of Innocence.
Comments on the News:
• "Salesforce is thrilled to be coming together with Live Nation to power U2’s next world tour,” said Lynn Vojvodich, EVP and CMO, Salesforce. “Our shared commitment to innovation and philanthropy makes this a unique partnership."
The U2 iNNOCENCE + eXPERIENCE Tour is produced by Live Nation Global Touring.
For complete tour and ticket information, visit: www.u2.com and www.livenation.com
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About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation & House of Blues Concerts, LN Media and Artist Nation Management. For additional information, visit: www.livenationentertainment.com.
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